In this episode of Small Biz Florida, host Tom Kindred broadcasts from the 2024 Florida Rural Economic Development Summit at the World Equestrian Center in Ocala, Florida. He is joined by Erica Sittler, Account Director at MWB, a full-service marketing firm specializing in tourism, economic development, and healthcare.
Erica shares her journey in the marketing industry and her passion for supporting economic development in Florida’s rural communities. The discussion explores the opportunities and challenges these areas face, emphasizing the importance of strategic planning, infrastructure development, and long-term vision. Erica also highlights the growing appeal of small-town living—what she calls a "rural renaissance"—and how marketing plays a crucial role in attracting both talent and businesses to these communities. This podcast episode was recorded live at the Florida Rural Economic Development Summit hosted at the World Equestrian Center in Ocala, Florida. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital.
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