While looking through LinkedIn comments on the platform, host Carol Collison came across a fascinating marketing campaign for a high-end wine product released on Black Friday: Tank Garage’s Black Market. She reached out to the winery’s General Manager to learn more. In this conversation you’ll hear what a wine company founded and managed by marketing professionals looks like. Tank Garage is a company that addresses the wine consumer who wants access to the company’s inventive, limited-run products. This strategy creates exclusivity and scarcity which keeps the winery’s customers interested and engaged.
https://www.tankgaragewinery.com/
https://www.tankgaragewinery.com/lubrication/black-market
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Editor: John Kiernan, The PodHouse Productions
www.thepodhouseproductions.com
Music: Nate Collison
Logo Photography: John Corcoran
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