AI is accelerating everything right now. Products are built faster, tested faster, shipped faster. But here’s the uncomfortable question we explore in this episode of the Strategy Hero Podcast: what if adoption is not accelerating at all?
I sit down with Geoffrey Moore, author of Crossing the Chasm, to unpack what still holds true in a world obsessed with speed. We dive into why so many companies misdiagnose where they are in the lifecycle, why early traction can be dangerously misleading, and how AI hype can outrun real customer value.
What You’ll Discover
- Adoption Has Not Sped Up: Innovation cycles are compressed, but buyer psychology still moves at the same human pace.
- The Trap Value Test: Stop chasing hype and start asking where your customer’s trapped value really sits, because that is what funds growth.
- Zone Discipline Wins: Why applying performance metrics too early creates waste, and how to align your strategy with the lifecycle stage you are actually in.
Geoffrey explains why crossing the chasm is about service, not self-expression. Early markets reward vision and enthusiasm. Pragmatists want risk reduced and broken processes fixed. If you bring tornado behaviour into the bowling alley, you create friction, not momentum.
The big takeaway is simple but confronting. Speed does not replace discipline. AI does not eliminate the lifecycle. And growth only comes when you align your behaviour with where your customer actually is.
If you are feeling the pressure to move faster than your market is ready for, this episode is essential listening.
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