Ariel Nieves is a former discipleship pastor with over 20 years of experience in ministry. He now focuses on coaching small church pastors, helping them grow healthy churches and turn first-time guests into mature disciples.
In this coaching session, Alejandro helps Ariel refine his messaging and marketing strategy for his coaching business. They discuss the importance of specific and clear messaging, the need for consistent lead generation, and the power of a full-funnel approach to attract and nurture clients. Alejandro also provides actionable steps for Ariel to implement in the next 30 days to increase his monthly recurring revenue.
Key Takeaways:
- Craft specific and clear messaging that addresses the immediate pain points of your target audience.
- Implement a full-funnel approach to attract and nurture clients, including top-of-funnel ads, middle-of-funnel training, and bottom-of-funnel DM strategies.
- Offer incentives for paying in full to increase upfront cash flow.
- Focus on monthly recurring revenue to build a sustainable and scalable coaching business.
Quotes:
"The biggest constraint in the market right now is a lack of a never-ending system for qualified and nurtured leads."
"Go from being a hunter to the hunted. Have people coming to you instead of chasing them down."
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