Lisa Jacobs | President, eCential Robotics & Founder, STRIPES | Creating Mission-Driven Success in MedTech

Lisa Jacobs is the President of US eCential Robotics and the Founder of STRIPES Women in MedTech. Lisa shares how her path evolved from registered dietitian, ballerina, gymnast, and NFL cheerleader into a two-decade MedTech commercialization career focused on bringing surgical technology—robotics and navigation—from concept to clinical adoption. She explains her consulting-based approach to sales centered on solving surgeons’ real problems, and her leadership philosophy of creating clarity, trust, accountability, and momentum without being a “know-it-all.” Lisa also unpacks why she founded STRIPES, a global nonprofit with 3,000 members offering mentorship, networking, and education to support women navigating growth, career transitions, and negotiation. 

Guest links: https://www.stripes.network/ 

Charity supported: Safe Horizon

Interested in being a guest on the show or have feedback to share? Email us at [e-mail]. 

PRODUCTION CREDITS Host & Editor: Lindsey Dinneen Producer: Velentium Medical

 

EPISODE TRANSCRIPT Episode 076 - Lisa Jacobs

[00:00:00] Lindsey Dinneen: Hi, I'm Lindsey and I'm talking with MedTech industry leaders on how they change lives for a better world.

[00:00:09] Diane Bouis: The inventions and technologies are fascinating and so are the people who work with them.

[00:00:15] Frank Jaskulke: There was a period of time where I realized, fundamentally, my job was to go hang out with really smart people that are saving lives and then do work that would help them save more lives.

[00:00:28] Diane Bouis: I got into the business to save lives and it is incredibly motivating to work with people who are in that same business, saving or improving lives.

[00:00:38] Duane Mancini: What better industry than where I get to wake up every day and just save people's lives.

[00:00:42] Lindsey Dinneen: These are extraordinary people doing extraordinary work, and this is The Leading Difference.

Hello, and welcome back to another episode of The Leading Difference podcast. I'm your host, Lindsey, and today I'm delighted to welcome my guest, Lisa Jacobs. Lisa is the president of US eCential Robotics, as well as the CEO of STRIPES, which is a networking organization for women in MedTech. With expertise in medical device sales, she's a high performing executive sales leader, known for formulating and executing scalable strategies to accelerate business expansion, revenue generation, and team development in startup turnaround and rapid growth environments across domestic and global markets.

All right, Lisa, welcome to the podcast. Thank you so much for being here today.

[00:01:30] Lisa Jacobs: Thank you so much for having me.

[00:01:32] Lindsey Dinneen: Of course. I'd love if you would start off by sharing a little bit about yourself, your background, and what led you to medtech.

[00:01:40] Lisa Jacobs: Of course. Yeah. So I've been a medtech executive and commercialization leader for more than two decades. My experience has been in bringing surgical technology from concept to widespread clinical adoption. Also, my career is really focused on startups with high growth and complex environments. Everything from early stage robotics to scaling global platforms across the US market. Today I serve as president of North America for eCential Robotics, where I oversee commercialization, surgeon adoptions, partnerships with implant partners, market strategy, and open platform surgical navigation ecosystem.

In parallel, I'm the founder of STRIPES Women in Medtech, which is a global non-profit, created a support, connect and elevate women across the industry. I spent my career sitting at the intersection of innovation, people, and execution, and I care deeply about building businesses that are both high performing and human centered.

[00:02:47] Lindsey Dinneen: Very nice. Okay, so going back to, let's say growing up, did you always think that you might an interest in or a future career in healthcare, health techs, things like that? Or did this sort of evolve over time?

[00:03:03] Lisa Jacobs: It evolved over time, actually. My degree, I'm a registered dietician by trade. And I was a ballerina, so I always thought I was gonna open a dance studio. So it's been, it was a complete pivot from what I went to college for and what I thought I was gonna do growing up.

[00:03:21] Lindsey Dinneen: Okay. Yeah. All right. Well, we have to dive into the ballerina aspect, obviously, since I am too. So, so did you dance all the way through high school, college, beyond?

[00:03:32] Lisa Jacobs: Yes, I danced throug