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April 29, 2025 47 mins

Ever wonder what’s really happening behind the scenes of a coach who’s scaling toward a million dollars?

In this episode, Debbie Shadid shares the real story—no sugarcoating, no "just work 10 hours a week and it'll happen" myths. 

We talk about how she built her business from the ground up (before digital ads even existed!), what she’s had to rework to hit her next goals, and why it’s not about finding the “perfect” automation—it’s about showing up, building skills, and doing the work.

Debbie also gets honest about switching industries, embracing tech even when it was hard, and the mental shifts she had to make to stop "dabbling" and step fully into leadership. Plus, she gives practical advice for how YOU can start thinking about your business like a brick-and-mortar boutique—and why that mindset will change everything.

Here’s what we dive into:

  • Debbie’s journey from publishing to coaching—and why her skills translated perfectly
  • Why success takes more than a certification (hint: it’s sales, baby)
  • The radical decision that changed everything in her business
  • How to build systems BEFORE you think you’re ready
  • Why a boutique mindset will totally change how you show up
  • The real truth about working "easy" hours vs. working hard
  • What it actually takes to make a million dollars

For all the notes, links, and more, go to:  https://simplysquaredaway.com/109

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