S9, E9: From Data to Deals: Using AI to Identify and Win New Accounts with Kate Rancourt

Artificial intelligence isn’t just changing how we work—it’s changing the work itself.

In this episode of Thrive In Design, Nicole Lashae Hall sits down with Kate Rancourt, Director of Customer Insights & Growth at One Workplace, to explore how AI is reshaping the design industry—from sales conversations to strategic decision-making.

Kate shares her journey from interior designer to insight-driven leader, revealing how her role focuses on identifying emerging market shifts and translating them into revenue-generating strategies. At the core of this conversation is a powerful idea: insight alone doesn’t drive growth—activation does.

Together, Nicole and Kate unpack how AI is evolving from a simple tool into a true collaborator. They discuss the importance of using AI to enhance—not replace—human connection, and why the most successful professionals will be those who double down on what makes them uniquely human.

You’ll also learn practical, real-world ways to use AI in your day-to-day work—from crafting LinkedIn content and preparing for high-stakes conversations to refining sales strategies and winning new accounts. If you’ve felt overwhelmed or unsure about where to start with AI, this episode offers a clear, grounded approach to integrating it into your workflow with confidence.

⏱️ Timestamps

00:00 – Introduction to Thrive In Design + episode overview 01:00 – Meet Kate Rancourt and her role at One Workplace 03:00 – From interior design to customer insights and growth 04:30 – What it means to connect insight to revenue 06:00 – Why insight without action doesn’t move the business 07:30 – The intersection of sales, marketing, and design 09:00 – When AI became real (not just a buzzword) 11:00 – Early experimentation with AI tools (Midjourney + beyond) 13:00 – The speed of AI and why it changes everything 14:00 – AI integration into everyday workflows 15:00 – Reframing the fear: what AI can’t replace 16:00 – Identifying the “uniquely human” parts of your role 17:00 – Internal resistance, ethics, and AI skepticism 19:00 – What a “prompt” actually is (and why it matters) 21:00 – Treating AI like a colleague, not a command tool 24:00 – Practical example: AI for LinkedIn content strategy 29:00 – Using AI to prepare for difficult conversations 33:00 – Leveraging AI for sales strategy and stakeholder alignment 36:00 – The importance of critical thinking alongside AI 37:00 – Why AI is more than just a tool 39:00 – Using multiple AI platforms strategically 41:00 – Where to connect with Kate + closing thoughts

💬 Key Quotes

• “Insight without activation doesn’t move the business.”
• “AI is not just a tool—it’s becoming a collaborator.”
• “The question isn’t ‘Will AI replace me?’ It’s ‘What part of my job is uniquely human?’”
• “Treat AI like a colleague, not a command line.”
• “Stay critical—and still experiment.”

👋🏻 Connect with Kate Rancourt

To learn more about Kate Rancourt and her work shaping the future of design and the built environment, connect with her and One Workplace:

• Connect with Kate on LinkedIn: linkedin.com/in/katerancourt
• Follow One Workplace on LinkedIn: https://www.linkedin.com/company/one-workplace/
• Follow One Workplace on Instagram: https://www.instagram.com/oneworkplace/ 
• Follow One Workplace on YouTube: https://www.youtube.com/@OneWorkplace 
• Visit the One Workplace website: https://www.oneworkplace.com/
• Listen to the ONEder Podcast:
  •  https://podcasts.apple.com/us/podcast/oneder-podcast/id1510047350

You can also reach Kate directly at [e-mail].

🔗 Connect with Thrive In Design

Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry:

• Website: https://www.thriveindesign.co/
• LinkedIn: https://www.linkedin.com/company/thriveindesign/
• Instagram: https://www.instagram.com/thrive