Season 9 Trailer: Redefining Success, Sustainability, and Leadership in Design

Season 9 of Thrive In Design is here — and it’s an invitation to rethink how we build our businesses, our careers, and our lives in the design industry.

Hosted by Nicole Lashae Hall, this season continues the conversation around what it truly means to thrive as a designer, creative entrepreneur, or industry leader. In this trailer, Nicole shares what’s ahead for Season 9, including deeper discussions around sustainable growth, aligned leadership, and navigating the evolving realities of creative work without burnout.

Whether you’re an interior designer, architect, engineer, or creative professional craving more clarity, intention, and balance, Season 9 of Thrive and Design is designed to meet you where you are — and help you move forward with purpose.

New episodes are coming soon. Welcome to Season 9.

🕒 Trailer Timestamps

00:00 – Welcome to Thrive and Design 00:18 – Introducing Season 9 00:45 – What this season will focus on 01:20 – Who this season is for 01:48 – What listeners can expect going forward 02:10 – Closing + season launch reminder

🔗 Connect with Thrive In Design

Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry:

• Website:https://www.thriveindesign.co/
• LinkedIn: https://www.linkedin.com/company/thriveindesign/
• Instagram: https://www.instagram.com/thriveindesign/
• Facebook: https://www.facebook.com/thriveindesign

🚀 Go Deeper with Thrive In Design

• Take the SpecReady™ Assessment: https://specready.co/
• Join the Thrive In Design Training Waitlist: https://training.thriveindesign.co/

👋 Connect with Nicole

• Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben

Episode Transcript

(00:00):
The interior design industry is changing, but not the way most
people think. Designers are overwhelmed. Product brands are
working harder than ever, and yet specifications feel more
competitive, more complex and harder to win. I'm your host
Nicole Lashae Hall, founder of Thrive in Design, and I work with
interior product brands at the intersection of strategy,

(00:21):
storytelling and specification growth. Season nine of the
Thrive in Design podcast is about answering one question,
how do interior product brands actually sell and. Get
specified in this new era? This season we're
diving deep into three things shaping the future of
the strategy that sells modern go to

(00:44):
market playbooks, and the real role of AI in design
driven businesses. You'll hear solo episodes where I
break down how to position your brand so designers remember you, not
just recognize you how to turn your brand story into a tool
your sales team can actually. Use, and
how to take a product from concept to contract with

(01:06):
clarity, confidence and momentum. We're also
bringing in industry leaders and practitioners to unpack
what's really working from winning major accounts at trade shows
without overspending to building purpose driven
brands designers genuinely want to partner with.
This season doesn't shy away from AI. But we don't treat it like a

(01:28):
buzzword either. We'll explore how AI is already
helping brands save time, personalize outreach,
customize products. And move from data to deals faster than
ever. And we'll zoom out to the bigger. Picture, including
a powerful conversation on the expanding role of design,
the future of the profession, and how manufacturers,

(01:50):
firms and organizations can build a stronger, more
inclusive pipeline for what comes next. Season
nine is for interior product brands who are done guessing, done
chasing visibility without results, and
ready to build a smarter, more aligned path
to specification growth. New episodes are coming soon.

(02:12):
Follow the Thrive in Design podcast and join us for Season nine
where insight turns into action.