Case Studies Win Clients

Case Studies Win Clients

Video case studies are the ultimate marketing tool. James Rostance has re-invented them especially for B2B marketers. The Story Hero Method is the formula and approach for meeting the demands of today’s B2B buyer - high quality education resources. These case studies help buyers makes educated and informed decisions which perfectly position your company as their ideal choice. In this weekly podcast he shares the latest best practices, techniques and strategies for using them to attract clients and win sales. James is a 3-time published author in video production and marketing.

Episodes

October 23, 2022 22 min

Part 1: Mistakes That Kill Case Studies

You want an effective case study. This is to help nurture prospective buyers into clients.

But there are plenty of common mistakes which greatly hamper a case study's effectiveness.

Avoiding these common mistakes is key. And if you do, you'll gain an edge on your competitors.

 

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Part 2: Using Case Studies To Boost Sales

You want to help incr...

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If you want to get the most of out case studies you need to appreciate the difference between case studies and testimonials.   Equally, getting the length of them just right and avoiding common mistakes will give you a distinct advantage in helping win new clients.

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If someone just talks about themselves all the time it's boring and you switch off.

So why would it be any different for our own B2B marketing?

To connect with buyers in a more impactful way, making your clients the heroes of marketing stories could well be the key.

  ----------     Win Clients With Case Studies - Presented by James Rostance     Podcast Website: https://www.casestudies.uk     Do You Need A Video Case Study Pr...
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B2B Buyers are highly motivated to make good decisions and they're particularly cautious about making bad ones.   If a buyer has any doubts about your suitability your competitors can swoop in.   Your single best tool to combat this is to leverage the experience of your previous clients to show them everything will work out.     ----------     Win Clients With Case Studies - Presented by James Rostance     Podcast Website: ht...
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Using the right tool for right job is really important.   When it comes to case studies and testimonials they are two very different tools.   Both are incredibly effective.   But using them at the right time in the right context is key to you excelling at marketing and helping give your sales team the best chance of winning sales.     ----------     Win Clients With Case Studies - Presented by James Rostance     Podcast Website: h...
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June 19, 2022 11 min

There are certain things which your competitors purposefully avoid covering because it weakens their offering.

By refocusing attention and avoiding them they stand a much better chance of winning a deal.

So wouldn't it be a shame if you set about changing that? :)

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June 13, 2022 9 min

If you want buyers to appreciate and understand why your product or service is the best choice, you have to make the stongest case possible.

But instead of you telling them those reasons, it's much more effective if you have one of your clients discussing them on camera and in their own words.

 

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Show website: https://www.casestudies.uk

Worldwide Video Case Study Service: https://www.storyhero.uk

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A prospect's decision making process is a funny one. 

Sometimes you win, sometimes you lose.

But what if you could massively stack the deck in your favour?

What if you could engineer it so that you're seen as the obvious and ideal choice?

It's entirely possible to do all that and all it takes is a little strategic planning.

The results however are very much worth it.

 

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Show website: https://www.casestudies....

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May 30, 2022 8 min

What your existing clients can say about your product or service carries a huge amount of credibility and influence.

Which is why getting them on camera can easily be the key to winning pitches and securing contracts.

Case studies when they’re produced correctly are the single most powerful marketing asset which you can produce or have produced for you.

Unlike all other marketing assets, case studies are unique because they are pri...

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