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October 15, 2018 5 mins
Online travel companies are finally putting real money into tours and activities — on TV. Booking.com has spent $39.9 million dollars so far this year in the United States on one national TV spot showcasing its tours and activities offerings, according to an estimate from TV analytics firm iSpot.tv,and on Monday TripAdvisor was set to launch two TV national television commercials highlighting its “things to do” in New York City and New Orleans. In 2017, Expedia spent $8.
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