Popular Technology Radio

Making a Statement | SEGMENT 8 | #104

March 12, 20165 min
When Simaudio (@Simaudio) went to market with their MOON Neo series of headphone amplifiers, they chose to release a "Statement Product" first to build a solid reputation with consumers. Lionel Goodfield briefs us on this innovative marketing strategy, current product series, and Simaudio "Reach for the MOON" trade-up program.

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