December 19, 2018 • 8 mins
A company called Dreamscape Immersive is reinventing the movie night with virtual reality experiences you step into. Their first location is now open at Westfield Century City and it's better than VR you can do at home since the floor moves, there's wind, scents and more.Dreamscape Immersive:https://dreamscapeimmersive.com/Watch my TV segment:https://ktla.com/2018/12/19/dreamscape-immersive-century-city-review/101 Handy Tech Tips for the iPhone, now in paperbackhttps://amzn.to/2BqGrJOFollow Rich on Social Media:Facebook: http://facebook.com/RichOnTechTwitter: http://twitter.com/richdemuroInstagram: http://instagram.com/richontech Easy ways to listen on your phone or smart speaker:"Hey Google, Play the Rich on Tech Podcast""Hey Siri, Play the Rich on Tech Podcast""Alexa, Enable the Rich on Tech Flash Briefing"
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Reinventing the movie night with virtual reality. What's going on?
I'm rich Demiro. This is rich On Tech. A company
named Dreamscape wants to reinvent the movie night with the
magic of virtual reality. Yes, I know you've heard about
virtual reality before, but this is one of the better
applications of it, perhaps maybe the best. Dreamscape just opened
(00:24):
their first permanent location at Westfield Century City. This is
a beautiful outdoor mall that was just remodeled in West
Los Angeles. But back to Dreamscape Immersive. This is a
new company backed by Hollywood studios including twenty first Century Fox, WarnerMedia, Viacom,
and there's also legendary creators on board like Steven Spielberg
and Hans Zimmer.
Speaker 2 (00:44):
Our backgrounds come from Disney imagineering and motion pictures, and
I think that at our heart, it's trying to blend
the visceral excitement of a great Disney theme park ride
with the emotional satisfaction of a Hollywood movie, all being
presented through this extraordinary new technology.
Speaker 1 (01:03):
That's Walter Parks, one of the co founders and a
big time Hollywood producer himself. He's done a lot of stuff,
including co writing the movie war games. He also produced
the Men in Black series and lots of other Hollywood hits.
Speaker 2 (01:15):
It's both daunting and maybe the most exciting thing I've
ever been involved in, because you're right, it's a new form,
it's a new technology, it's a new business model. It's
everything about this is new. Plus it's not just that
we're making these things. We're sort of creating the technology
and we're creating these these centers. So I guess at
(01:36):
the end of the day, it all comes down to
that wonderful line from a Field of Dreams. If you
build it, they will come. I think that we believe
that if we create these extraordinary, you know, welcoming, very
non tech sorts of environments and create emotionally satisfying and
(01:56):
exciting adventures for people to do, they will come.
Speaker 1 (01:59):
So what is dreamscape? Well, think movie, but you are
part of the action. The setup when you walk in
is reminiscent of an old timey movie theater. It invokes
a sense of mystery and wonder. You purchase tickets for
a show from an iPad, or you can do it
ahead of time online. Currently there are three an alien
themed zoo called Alien Zoo, an underwater adventure and another
(02:21):
where you step into the action of an Indiana Jones
style movie. So I've done the Alien Zoo and the
Magic Projector one, which is the Indiana Jones style one,
and they are both seriously cool.
Speaker 2 (02:33):
Technically, I guess you'd say that we are a new
VR platform that offers a really extraordinary technology that actually,
unlike most VR, renders you as a character inside a
CG universe, so you literally enter the movie. It's something
you do with your friends. We do it six people
at the time. You're in complete touch with all of
(02:53):
your senses, without any leg or latency, and it's really
an extent of yourself into an imagined world.
Speaker 1 (03:02):
Parks believes this is the future of entertainment, what we
would do on a Friday night movie style entertainment. But
there's really no spectators. Everyone that attends is actually part
of the action. And it's way better than VR in
your living room because they've built a special place where
you experience this. So the floors rumble, there's wind, they
have sense that they pipe into this room, all these
(03:22):
different physical effects that add to the immersion and put
you inside the experience. But before you do that, you
have to put on a bunch of VR equipment, including
motion trackers on your hands and feet, a VR headset,
plus a backpack to power at all.
Speaker 3 (03:37):
Unlike other VR experiences where which are much more vrcade,
we are evoking the sense of traveling. So this almost
feels a bit like a train station.
Speaker 1 (03:47):
You know.
Speaker 3 (03:47):
We know people are in a mall, They're gonna have packages.
We have places to put things, you know, and feel comfortable.
We also went from a standing up model that we
used to do to sitting down. In fact that you
can take a seat right now if you want. This
allows people to be much more comfortable. It also levels
out where the backpack is and I think really evokes
a sense of a premium experience. And again it's sort
(04:10):
of cozy, and I think it's giving this people a
sense of reassurance and a sense of going on the journey.
Speaker 1 (04:15):
Bruce Vaughan is CEO of Dreamscape Immersive. His background is
Disney Imagineering. See where this is all going. I'm with
him in the room where you suit up before your adventure.
This is the part where things kind of get real.
It's a little bit intimidating. Actually, if you've never done
VR before, you start to wonder, am I going to
get sick? Is this going to be fun? Is this
going to be scary? Think of that part of the
(04:36):
theme park ride where you wait in line, but here
you're getting prepped for real.
Speaker 3 (04:41):
Putting on the equipment. You could look at it as
something that would be disconcerting, maybe a bit of a
time consumption thing. Operationally, we've actually embraced it, like going
on any adventure, whether it be ziplining or diving, you
put on scooby gear, you put on a harness, and
there's a bit of a sense of commitment to the
overall looks experience and a sense of adventure that gets
(05:01):
heightened by that. So we're not playing it right now,
but we have background music in here that was actually
created by Hans Zimmer's group, you know, all for this
kind of experience. We do lighting changes throughout the experience.
So we really are looking at this as the final
ritual in the physical world before you step into the
virtual world.
Speaker 1 (05:19):
And of course, since I'm a germophobe, I had to
ask the obvious question about the ickiness factor. After all,
lots of random people are wearing the same VR equipment
you are all day long.
Speaker 3 (05:29):
After every show, or before every show, or however you
want to look at it, we have a one of
our cast members comes in and cleans all everything that
touches you. All of the materials have been chosen to
be you know, hyperilergenic, cleanable, all that kind of stuff.
We're very serious about that.
Speaker 1 (05:48):
Next to you head into that specially outfitted VR room
and the best part is when they sort of turn
on the experience, when it all starts. Suddenly you see
an avatar like virtual version of yourself and the other
people in your group around you. It's really tough to
explain this moment, but the first time it ever happened
to me, it was so seriously cool. Now, the experience
(06:08):
starts out like a typical movie, but then you're on
your way picking up tools and physically walking through the adventure.
At one point you might be touching a creature that
you can actually feel, and it might even have a
wet nose. You're carrying a flashlight perhaps, or walking through
a maze. Now you're not moving very much. It's all
around this small room, but because of VR, it feels
very epic. The best way I can describe it is
(06:30):
sort of a ride slash adventure taking place in a
make believe world. The experience inside the room probably lasts
less than twenty minutes, but the entire experience you could
probably spend maybe an hour there by the time you
buy your tickets, wait and get suited up, and then
talk about it afterwards.
Speaker 2 (06:46):
If you have expectations about VR based on what you've done,
put them aside, because this is a very different experience
and come and be, as we say in one of
our experiences, can be the hero of your own story.
This is all about something we've learned as we're learning.
(07:06):
This is creating experiences in which you're not seeing other
characters reveal a story, but it is your own part
in the story which is essential, and so far people
have found it very satisfying.
Speaker 1 (07:18):
The movie chain AMC is an investor in Dreamscape makes Sense.
The company is working with them to open new locations
at malls across America. The next locations are all in malls.
They're going to be in Dallas, Paramus, New Jersey, Garden State, Yes,
my home state, Long Island, and Columbus, Ohio. Tickets for
the experience, at least at Century City are twenty dollars
(07:39):
if you haven't tried VR, this is the one to
make your first, all right. If you want more information
on Dreamscape, you can go to my website, rich on
tech dot Tv. There you can watch the TV segment
I did on it for KTLA, or you can check
the show notes for a link. Thanks so much for
listening to the show, and thanks to everyone who has
purchased my book one hundred and one Handy Tech Tips
for the iPhone. I would love it if you'd leave
(08:01):
a review on Amazon. I'm Rich Demiro. I'll talk to
you real soon.
Reinventing the movie night with virtual reality. What's going on?
I'm rich Demiro. This is rich On Tech. A company
named Dreamscape wants to reinvent the movie night with the
magic of virtual reality. Yes, I know you've heard about
virtual reality before, but this is one of the better
applications of it, perhaps maybe the best. Dreamscape just opened
(00:24):
their first permanent location at Westfield Century City. This is
a beautiful outdoor mall that was just remodeled in West
Los Angeles. But back to Dreamscape Immersive. This is a
new company backed by Hollywood studios including twenty first Century Fox, WarnerMedia, Viacom,
and there's also legendary creators on board like Steven Spielberg
and Hans Zimmer.
Speaker 2 (00:44):
Our backgrounds come from Disney imagineering and motion pictures, and
I think that at our heart, it's trying to blend
the visceral excitement of a great Disney theme park ride
with the emotional satisfaction of a Hollywood movie, all being
presented through this extraordinary new technology.
Speaker 1 (01:03):
That's Walter Parks, one of the co founders and a
big time Hollywood producer himself. He's done a lot of stuff,
including co writing the movie war games. He also produced
the Men in Black series and lots of other Hollywood hits.
Speaker 2 (01:15):
It's both daunting and maybe the most exciting thing I've
ever been involved in, because you're right, it's a new form,
it's a new technology, it's a new business model. It's
everything about this is new. Plus it's not just that
we're making these things. We're sort of creating the technology
and we're creating these these centers. So I guess at
(01:36):
the end of the day, it all comes down to
that wonderful line from a Field of Dreams. If you
build it, they will come. I think that we believe
that if we create these extraordinary, you know, welcoming, very
non tech sorts of environments and create emotionally satisfying and
(01:56):
exciting adventures for people to do, they will come.
Speaker 1 (01:59):
So what is dreamscape? Well, think movie, but you are
part of the action. The setup when you walk in
is reminiscent of an old timey movie theater. It invokes
a sense of mystery and wonder. You purchase tickets for
a show from an iPad, or you can do it
ahead of time online. Currently there are three an alien
themed zoo called Alien Zoo, an underwater adventure and another
(02:21):
where you step into the action of an Indiana Jones
style movie. So I've done the Alien Zoo and the
Magic Projector one, which is the Indiana Jones style one,
and they are both seriously cool.
Speaker 2 (02:33):
Technically, I guess you'd say that we are a new
VR platform that offers a really extraordinary technology that actually,
unlike most VR, renders you as a character inside a
CG universe, so you literally enter the movie. It's something
you do with your friends. We do it six people
at the time. You're in complete touch with all of
(02:53):
your senses, without any leg or latency, and it's really
an extent of yourself into an imagined world.
Speaker 1 (03:02):
Parks believes this is the future of entertainment, what we
would do on a Friday night movie style entertainment. But
there's really no spectators. Everyone that attends is actually part
of the action. And it's way better than VR in
your living room because they've built a special place where
you experience this. So the floors rumble, there's wind, they
have sense that they pipe into this room, all these
(03:22):
different physical effects that add to the immersion and put
you inside the experience. But before you do that, you
have to put on a bunch of VR equipment, including
motion trackers on your hands and feet, a VR headset,
plus a backpack to power at all.
Speaker 3 (03:37):
Unlike other VR experiences where which are much more vrcade,
we are evoking the sense of traveling. So this almost
feels a bit like a train station.
Speaker 1 (03:47):
You know.
Speaker 3 (03:47):
We know people are in a mall, They're gonna have packages.
We have places to put things, you know, and feel comfortable.
We also went from a standing up model that we
used to do to sitting down. In fact that you
can take a seat right now if you want. This
allows people to be much more comfortable. It also levels
out where the backpack is and I think really evokes
a sense of a premium experience. And again it's sort
(04:10):
of cozy, and I think it's giving this people a
sense of reassurance and a sense of going on the journey.
Speaker 1 (04:15):
Bruce Vaughan is CEO of Dreamscape Immersive. His background is
Disney Imagineering. See where this is all going. I'm with
him in the room where you suit up before your adventure.
This is the part where things kind of get real.
It's a little bit intimidating. Actually, if you've never done
VR before, you start to wonder, am I going to
get sick? Is this going to be fun? Is this
going to be scary? Think of that part of the
(04:36):
theme park ride where you wait in line, but here
you're getting prepped for real.
Speaker 3 (04:41):
Putting on the equipment. You could look at it as
something that would be disconcerting, maybe a bit of a
time consumption thing. Operationally, we've actually embraced it, like going
on any adventure, whether it be ziplining or diving, you
put on scooby gear, you put on a harness, and
there's a bit of a sense of commitment to the
overall looks experience and a sense of adventure that gets
(05:01):
heightened by that. So we're not playing it right now,
but we have background music in here that was actually
created by Hans Zimmer's group, you know, all for this
kind of experience. We do lighting changes throughout the experience.
So we really are looking at this as the final
ritual in the physical world before you step into the
virtual world.
Speaker 1 (05:19):
And of course, since I'm a germophobe, I had to
ask the obvious question about the ickiness factor. After all,
lots of random people are wearing the same VR equipment
you are all day long.
Speaker 3 (05:29):
After every show, or before every show, or however you
want to look at it, we have a one of
our cast members comes in and cleans all everything that
touches you. All of the materials have been chosen to
be you know, hyperilergenic, cleanable, all that kind of stuff.
We're very serious about that.
Speaker 1 (05:48):
Next to you head into that specially outfitted VR room
and the best part is when they sort of turn
on the experience, when it all starts. Suddenly you see
an avatar like virtual version of yourself and the other
people in your group around you. It's really tough to
explain this moment, but the first time it ever happened
to me, it was so seriously cool. Now, the experience
(06:08):
starts out like a typical movie, but then you're on
your way picking up tools and physically walking through the adventure.
At one point you might be touching a creature that
you can actually feel, and it might even have a
wet nose. You're carrying a flashlight perhaps, or walking through
a maze. Now you're not moving very much. It's all
around this small room, but because of VR, it feels
very epic. The best way I can describe it is
(06:30):
sort of a ride slash adventure taking place in a
make believe world. The experience inside the room probably lasts
less than twenty minutes, but the entire experience you could
probably spend maybe an hour there by the time you
buy your tickets, wait and get suited up, and then
talk about it afterwards.
Speaker 2 (06:46):
If you have expectations about VR based on what you've done,
put them aside, because this is a very different experience
and come and be, as we say in one of
our experiences, can be the hero of your own story.
This is all about something we've learned as we're learning.
(07:06):
This is creating experiences in which you're not seeing other
characters reveal a story, but it is your own part
in the story which is essential, and so far people
have found it very satisfying.
Speaker 1 (07:18):
The movie chain AMC is an investor in Dreamscape makes Sense.
The company is working with them to open new locations
at malls across America. The next locations are all in malls.
They're going to be in Dallas, Paramus, New Jersey, Garden State, Yes,
my home state, Long Island, and Columbus, Ohio. Tickets for
the experience, at least at Century City are twenty dollars
(07:39):
if you haven't tried VR, this is the one to
make your first, all right. If you want more information
on Dreamscape, you can go to my website, rich on
tech dot Tv. There you can watch the TV segment
I did on it for KTLA, or you can check
the show notes for a link. Thanks so much for
listening to the show, and thanks to everyone who has
purchased my book one hundred and one Handy Tech Tips
for the iPhone. I would love it if you'd leave
(08:01):
a review on Amazon. I'm Rich Demiro. I'll talk to
you real soon.
Host
Rich DeMuro
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