All Episodes

May 7, 2026 14 mins

What will the Big 12's private equity marriage mean for UC? Big Ten schools are being distributed how much? And what happened with LIV Golf?

Joe Wilson from Omega Wealth Private Capital joins us every week to talk sports and money.

Learn more at OWPrivateCapital.com.

Podcasts of The Mo Egger Radio Show are a service of Longnecks Sports Grill.

Listen to the show live weekday afternoons 3:00 - 6:00 on ESPN1530.

Listen Live: ESPN1530.com/listen

Get more: https://linktr.ee/MoEgger


Follow on X: @MoEgger

Instagram too: @MoEgger

See omnystudio.com/listener for privacy information.

Listen
Watch
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
But it's Wednesday, It's four to thirty five.

Speaker 2 (00:01):
It's time for wise money sports with our guy Joe Wilson,
Omegwell Private Capital.

Speaker 1 (00:05):
We talk sports and business.

Speaker 3 (00:07):
The sports Officionado, the professor, professor, you you are like
the I think officionado. Okay, you're cigar guy. Shegart Fisherinadi.
We should start a magazine and distributed here among the listeners.
You know what sport.

Speaker 2 (00:22):
What's a good business decision in twenty twenty is to
launch a print publication.

Speaker 3 (00:26):
Well, other than twenty twenty would have been good twenty
twenty six, probably not?

Speaker 1 (00:30):
Probably, probably not. Uh, I want you to help me
with this.

Speaker 2 (00:34):
So as a big UC fan, big UC football and
basketball fan. So the Big Twelve, of which you see
as a member, they've they've made this move where they've
brought in an outside capital firm, redburd and Weatherford.

Speaker 1 (00:46):
So it's a.

Speaker 2 (00:46):
Five year deal, an infusion of cash for the Big Twelve.
What is this going to mean for the University of Cincinnati.

Speaker 3 (00:54):
Well, it could mean a lot. It's gonna it's gonna
offer some options. Every option comes with the price. So
you have private equity coming in here, throwing a little
cabbage we'll talk about why here in a bit. Right,
they got to play with the big boys. It's expensive,
so it gives them an access to cabbage. The problem
is private acqua you're probably going to about a ten
percent rate, So you better make sure you understand your

(01:17):
your rate of return if you're going to go to that. Well,
here's what I think is interesting. They they've got a
little bit of ownership in some TV action and I
think when the current TV deal ends at about twenty
thirty one, this could get really interesting because private equity
firm that's throwing some cabbage at them also owns the TV.

Speaker 4 (01:35):
So it's like a it's like a pre marriage.

Speaker 1 (01:37):
It's like, oh okay, who knows. Yeah.

Speaker 3 (01:40):
I mean you've got to compete against the SEC in
the Big ten sure, right, I mean I would say
those are one and two and the Big twelve is expanding.
We've tried some things. But yeah, it's interesting. I mean
this is tied to paramount. I mean, could you be
watching U see games on paramount?

Speaker 1 (01:54):
I'll watch UC games anywhere.

Speaker 4 (01:56):
Do you have paramount plus?

Speaker 1 (01:57):
I don't what, I don't know, man, I gotta draw
the line somewhere.

Speaker 3 (02:03):
You're too busy. You are the sports officionados watch sports.

Speaker 2 (02:06):
I got Netflix, I got Prime, I got Disney, I
got Apple TV, I got Red's TV.

Speaker 1 (02:12):
Now I got NBA League Pass I got I mean,
I gotta draw the lines.

Speaker 3 (02:17):
There's a corner copy of options between that and FC
Cincinnati all this stuff. Man, Yeah, quite a bit. Well,
but here's the deal. I think they also have a
little bit with the footprint of T and T style
assets that could happen with with more sports. I think
it's going to give them some option. It's gonna help, Okay,
anytime you have access to capital, that helps because your

(02:38):
hands aren't tied. However, it's at a cost, okay, and
I think that's something that everyone needs to understand, right.
If you're going to access your home equity line, right,
sometimes it's a good deal, but it's a cost. You're
gonna pay that back? Does it make sense? Is the
return on investment? I think you're going to come into
that with with UC and even other schools in the
Big twelve because they're trying to compete in a market

(03:01):
that is just brutal. Right now, you know, I'm tied
to college sports and not you know, nothing like basketball football,
but the kids being in golf and you talk about
competitive holy smokes on every facet where you're swimming, whether
it's tennis, whether it's wrestling, you're talking about big time money,
and they need access, I think to some cabbage and

(03:22):
media writes, because, as we've talked previous weeks, media rights
is what pays the bills.

Speaker 2 (03:26):
Right, So you know when when a lot of folks
think college sports, they think purity, amateurism, a lot of
that stuff has gone out the window. How much of
this pushes us more towards just calling it what it,
frankly is everybody sports.

Speaker 3 (03:41):
Andy Griffith fished every day. I mean, I mean, come on,
I mean, let's do a wake up play. Guy, work
with me. I think I work with me. Bro in
Columbus and he played football for the Ohio State Universe.
Don't boom me back under Earl Bruce and he's like, man,
he goes, I know I never needed a car because

(04:01):
I got a car every week, Right, he goes, I
always had a hotel and entertainment every weekend room. So
it's never it's never been the Andy Griffiths show.

Speaker 4 (04:12):
Correct.

Speaker 3 (04:14):
No rights, Disney plus does not work in this arena.

Speaker 2 (04:18):
No, you're you're You're exactly right. Let's let's stay with
the Big ten. So the Big Ten. We keep hearing
about like college sports is broken. We hear about all
the stuff that people don't like.

Speaker 1 (04:27):
I don't think it is. I don't think it is.
But see, I agree with you.

Speaker 2 (04:31):
And here's why, because I look at this from a
basic perspective. Everybody's getting paid. Players getting paid, Coaching salaries
have gone up. Staff sizes have never been bigger. Nil
has created jobs in college sports that used to not exist.
The arenas are full, the TV ratings are great, and
I look at the Big Ten going I see the
record payouts. They're distributing one point three seven billion dollars

(04:52):
to their eighteen member schools. So tell me how college
sports is broken.

Speaker 3 (04:57):
That is roughly seventy six million dollars per school on average.
It is amazing to see that. It might be messy.
I mean, I get the messy thing. It's different different.
Now you're hating this. If you go to the College
of the Little Sisters, blind and poor, you're not getting
that cabbage. And yes, you're going to get left behind.
It is survival of the fittest and I think it's

(05:18):
why the Big twelve is saying, all right, we need
some access because there's great talent, there's great entertainment there,
but right now it's being drowned out by two major groups.
And it's no different than in life and in work
and in business. Is that if you're if you don't
have the market share, you're trying to find ways to compete.

(05:40):
And if Jabe is paying X, you have to understand
why is the benefit of staying here? It's just waff
way back forth. I'm gonna give you some stats on
the Big ten, Big twelve OSU b Ohio State University.
You hate it when I say that I do it
all fun v thirty three point six thirty three three
hundred and thirty six point one be nice. If I

(06:00):
could read million in revenue, right you see ninety six
point seven million in revenue. That's a that's a little difference.

Speaker 4 (06:08):
It's different. Expenses are different.

Speaker 3 (06:09):
Three hundred and twenty million in change and expenses for
the Bucks one hundred and five million in expenses. But
here's the difference. The net surplus for the ohistein University
almost sixteen million.

Speaker 4 (06:21):
You see. You want a guess it's the negative.

Speaker 3 (06:27):
It is a negative. It's negative eight point six almost
negative nine percent. So here's a very dumb guy question,
and I ask a lot of those I don't know
if I know the answer to this. Before all of this,
let's say ten years ago, wasn't there already a disparity
between the two?

Speaker 4 (06:41):
Thank you?

Speaker 1 (06:41):
Right?

Speaker 4 (06:42):
Yeah?

Speaker 3 (06:43):
So you think people at Alabama didn't get trucks and
cars and guns.

Speaker 2 (06:46):
And well, like, whenever I would hear people talk about
I would make this argument years ago when people would say, well,
in pro sports, we don't want, we don't want the
disparity between the haves and have nots, I would say, well,
why are we okay with it in football and college?
Because like, all right, fine, that Ohio State has to
spend the same amount of money on recruiting as you
see your bowling Green or Miami. Oh no, no, no, no no,
So like we already had a disparity. So I should I,

(07:09):
as a UC guy, should I lose my mind over this?

Speaker 3 (07:11):
That?

Speaker 1 (07:11):
Okay?

Speaker 2 (07:11):
Yeah, Ohio State has more, makes more, gets more, spends more.

Speaker 3 (07:15):
Here here's what no one I'm gonna I'm gonna defer
that I'm gonna get politician and answer that with it.

Speaker 4 (07:19):
Great politicians, Sideline, I.

Speaker 3 (07:21):
Know you do.

Speaker 4 (07:21):
It's great.

Speaker 3 (07:22):
There are two girls at Eastern Michigan University playing golf phenoms.
Why in the worldwood they go to Eastern Michigan to
play golf? Nice courses up there, it's cold cabbage. There
is a booster, there is some big money, a graduate,
and they want that place to be put on the map.
This can happen to any school. All it needs is

(07:46):
a little bit of cabbage. And yes, you're trying to compete,
but I'm telling you right now, those girls are strong
and they're good, and that team is good because someone
graduated from Eastern and said I'm gonna give back and
I want to have these phenoms here and put the
school on the map. And it's throwing money at it.
I almost forgot what you asked me. I'm just hit
hitting my head when you're saying it is an equalizer,
but it's open to all.

Speaker 1 (08:08):
Yes, it is open to all.

Speaker 2 (08:09):
I just I see the disparity between the two and
I feel like we already, we already had hals and
have nots. And if the gap is getting wider, I
think most people are okay with that. I guess for me,
there's two things. One as it relates to this. If
this is what it looks like when college sports are broken,
what will it look like when it's healthy.

Speaker 3 (08:26):
Let's break it some more. Yeah, I mean it's I
love Saturdays in the fall. I love Saturdays in the
fall almost more than Sundays. To me, it is just
these kids are playing for the future. It's exciting. It's
all entertaining. It's unbelievable. Even college baseball, you name it,
it is entertaining.

Speaker 4 (08:42):
It's working. Why are we all freaked out over you?

Speaker 1 (08:46):
Because it's different.

Speaker 4 (08:47):
It is working.

Speaker 1 (08:48):
It's working for everybody.

Speaker 3 (08:49):
So you mean, I could be a kid that literally
comes from nothing and finally make money in nil and
get TV ratings, and that's where it comes from, and
all of a sudden, my life's better. My face, family's
life's better. And then I get to go to the
pros and I and again I did what it's like
in the big time and off we go. Why is
that a bad thing?

Speaker 2 (09:05):
It's not a bad thing as it relates to the
Big twelve and private capital coming in. What can a
business owner or employee take away from that? And maybe
with regards to the Big ten. What can somebody who's
running his or her household, yeah, take away from what's
happening with the Big ten.

Speaker 3 (09:19):
I think at any time you're going to take money,
you're going to take capital, whether that's to buy a business,
whether that is to.

Speaker 4 (09:27):
Take a different job.

Speaker 3 (09:27):
Maybe maybe you're in sales and commission sales and you're
getting an opportunity to have a big paycheck. Right, it's
coming in this year. You better understand that the way
it is now does not mean that's the way it's
going to be. Go back and look at some of
these schools that are feeling like they're all big, bad
lsu right, And it's just like the matter of that,
it can change. It comes back to the basics, Like

(09:48):
grandma and grandpa, did you better understand where you're getting
your dollars, where's your spend? Got to adjust it for inflation.
What's going to look like in the future if gas
goes to five dollars a gallon, you have to adapt,
you have to change. I think there's schools that are
doing that well with all the money.

Speaker 4 (10:04):
That's come in.

Speaker 3 (10:05):
I think there are schools that have failed miserably with
all the money that's come in. It is no different
than a personal individual planning for the long run of
how do I be in stay retirement ready? How do
I make sure my business? If I'm gonna go and
sell this to private equity, what's that going to look
like when it comes to control my employees?

Speaker 4 (10:21):
There's always a catch. Twenty two.

Speaker 2 (10:23):
Give me a smart business person's perspective on what's happened
with the live golf tour. Uh, because it's gonna it's
gonna dissolve, right like it's gonna go away ugly. The
Saudi money is gonna go away. It's out and it
and folks like me who are like, look, at some
point the golf is gonna have to be good enough,
the storytelling on TV is gonna have the product is

(10:45):
gonna have to be good enough. And I think we're
gonna find out that it's that.

Speaker 4 (10:48):
It's not. Well, it was good. Did you ever watch it?

Speaker 2 (10:51):
Yeah?

Speaker 4 (10:51):
It was different.

Speaker 1 (10:52):
There were shorts I had like that.

Speaker 4 (10:54):
Yeah, I think that's good. It was different.

Speaker 1 (10:57):
Three rounds that, I mean whatever.

Speaker 3 (10:59):
Fifty four years last time you sat down other than
a major All right, now I'm calling you out. When's
last time you sat down other than the US Open,
the Masters, the PGA, the Open, the British Open, and.

Speaker 2 (11:08):
Watch four rounds of golf. I've never watched four rounds
of golf. I am more into what's happening on Sundays
in an established, legitimate tour like the PGA than I
ever was living.

Speaker 3 (11:18):
There was as much legitimate player. I'm being Devil's advocation,
the advocate of the devils. I like to say, there's
some amazing players that were on with the fact of
the matter is the money never made sense. The only
way the money made since and live is if they
got just like the Big twelve, if they got the
TV money. They never got it. The other thing that
people don't remember much is that when those guys left,

(11:40):
they were promised to get world ranking points. That's what
determines how you're playing in the postseason. Well, it's going
to be how you're going to get into the majors.
That was never granted. So that first couple of waves
that went over were anticipating that and it never happened.

Speaker 4 (11:55):
So what happened? You get these names?

Speaker 3 (11:57):
The product they're working through it it's clunky, it's weird,
and no one else joins and to get the last
person they got, they had to spend a ton of
money for rom and it just didn't work. They're like,
we're out. I think a lot of that happens to
do with current events. The oil crises is crushing them
over there, and it's really easy to look at that
and go, we don't have ten years for this to

(12:18):
make money.

Speaker 2 (12:18):
I do think there's a mom and pop lesson here,
and you can tell me if I'm wrong, talk to me.
Live golf was dependent upon this one source of money.
If you if you build your house that way, if
you build your your lifestyle that way.

Speaker 1 (12:32):
Yours it's destined to fail.

Speaker 4 (12:35):
Or a challenge destined.

Speaker 1 (12:36):
Okay, you're likely to fail.

Speaker 3 (12:38):
The probability of failing issue. You have to have multifacets, right.
It's like it's like starting, like you and I go
out to the corner down here, and there's an open
vacancy right down here in the stadium.

Speaker 4 (12:48):
We open it up and we open a smoothie store. Right.

Speaker 3 (12:50):
We're really hoping that everyone that works in this building
loves smoothies and is willing to pay it. I think
that's kind of what they did. I don't I hate
the idea. I hated how at a time, I think
it was a benefit. In some ways, we stepped backwards.
PG Tour has changed drastically because of live the amount
of money the guys that stayed on the PG Tour made.

(13:12):
Scotti Scheffer being won, Holy smokes. Most of the competition leaves,
and your bonus pool goes through the roof. It's benefited
a lot of folks. I'm very excited as a huge
golf fan to get probably these best of the best
all back together and playing again. It's gonna take some
time to get through, but it's gonna happen.

Speaker 2 (13:31):
And I think at the end of the day, that's
what all of us wanted. You had, you had two
compromise tours.

Speaker 1 (13:37):
He had a really.

Speaker 3 (13:38):
Bad commissioner that was forced out. Yes, So I was
very happy with Nicholson challenging the status quo. I know
he's going to go down in history as the villain,
but I think every PGA tour, because he's he's a
little abrasive, but I think every PGA tour should kiss
him on the cheek and because of what he's brought
to their cabbage in their pocketbook, because he forced the
issue and thank god they got a very wasteful poor

(14:02):
commissioner out. But PJ Tour is not simple year bro
no that the companies are not just loving to hope
to spend all this money to go in here and
host an event.

Speaker 2 (14:11):
I think the one thing the PGA Tours should adopt, though,
is let the players wear shorts.

Speaker 4 (14:16):
So let it be ridden, So let it be done.

Speaker 2 (14:18):
Tell me about tell the audience about Omegawealth Private Capital.

Speaker 3 (14:21):
We are in Northern Kentucky, Cincinnati, we are in Indianapolis.

Speaker 4 (14:25):
We are a wealth.

Speaker 3 (14:27):
Management firm that helps you be and stay retirement ready.
And how do you find us? Start right here ow private.

Speaker 1 (14:33):
Capital dot Com.

Speaker 4 (14:34):
That was week ow Private Capitol dot Com.

Speaker 1 (14:37):
Yes, Brendaman and Jones on baseball.

Speaker 4 (14:40):
Next the sports Officionado

Mo Egger News

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Bleep! with Ana Navarro

Bleep! with Ana Navarro

Fear thrives in silence and confusion. Ana Navarro rejects both. Her voice is an antidote to today’s chaos. Her new podcast, Bleep! with Ana Navarro, takes on today’s most pressing issues with the voices most connected to it: decision-makers, political leaders, cultural shapers, and people on the frontlines of the story. The conversations acknowledge the emotions we all feel—despair, sadness, fear— but emerge with knowledge, perspective, and hope. The belief is simple: fearless dialogue can transform fear into courage, and courage into change. When fear dominates the headlines, this show digs deeper. Because information, debate, and conversation don’t just ease fear, they give us power to shape the future.

Hey Jonas!

Hey Jonas!

Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.

  • Help
  • Privacy Policy
  • Terms of Use
  • AdChoicesAd Choices