6/13/26: Wise Money Sports with Brad Johansen from Omega Wealth Private Capital.

Will the World Cup be a business boom or bust for the United State?  

We talk sports and business every Wednesday. Brad Johansen of Omega Wealth Private Capital joined us this week. 

Learn more at OWPrivateCapital.com.

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Episode Transcript

Speaker 1 (00:00):
Every Wednesday we talk sports and business with one of
the experts from Omegawealth Private Capital. Brad Johansson is with us.
Uh today, I'm going to focus on the World Cup
and really the World Cup from a business perspective.

Speaker 2 (00:14):
Oh, this is soccer, this is soccer. World Cup. You
and I love this soccer thing. Yes, I like the
World Cup. I like rooting for the United States. Okay,
so why different for the World Cup? Easier to follow.
It's tight in a very tight window.

Speaker 1 (00:30):
Okay, you know, but that's true, right, Like you go
to a place to watch a game, everybody's for the
most part rooting for the United States. There's a patriotism
angle there, like it's it's the best players in the world.

Speaker 2 (00:42):
But the United States doesn't compete.

Speaker 1 (00:44):
But that's the thing. I think that's what we like
about it. We're underdogs. We're not supposed to win. I
love basketball more than anybody, right, but like Olympic basketball,
we're supposed to win. When we do, nobody cares. Right, hockey,
we won were so everybody got excited. Soccer, We're not
gonna win the World Cup. But I think we love
the fact that it's one of the few sports on

(01:04):
a global scale that we play where we're not supposed
to win.

Speaker 2 (01:07):
I think that sucks a lot of us. I like
that point.

Speaker 1 (01:11):
Is this gonna help economically or is it gonna be
I don't know a bust. Is this overhyped from a
business perspective in the United States and North America.

Speaker 2 (01:20):
I'm not sure I can answer that. The ticket prices
are insane. Ticket prices are insane. So if you love soccer,
this is the if we love shoot, I can go
back to your Nicks on just the price of tickets
or NBA finals on something like this. But we talk

(01:42):
about the global phenomenon of this World Cup, and I've
talked to people who are soccer lovers internationally. I don't
think you can overhype this because when I watched the
psychotic nature of people who follow their soccer, they will
spend anything to do this. So economically internationally, I think

(02:06):
it's good. This is probably another one of those down
the road type of things for FC Cincinnati. It is
getting people in love with the game so that they
will become lifelong fans. I think is probably part of

(02:28):
the money part here. Is it going to be that
big around this country? I don't know economically. I mean,
if you're going to watch a game in a city,
your hotel prices are going to be ridiculous. Food is
going to be ridiculous. Anything that you have event wise

(02:49):
is going to be ridiculous. I think soccer is building
this around next year, five years, ten years from now.
The hype, though, is going to be directed in the
cities that these games are in. I'm not sure whether
or not there's a financial gain immediately from MLS cities

(03:13):
including Cincinnati. Yeah.

Speaker 1 (03:15):
I've read about like what Kansas City is doing for
the World Cup.

Speaker 2 (03:18):
They get World Cup matches. That's a soccer crazy city.

Speaker 1 (03:21):
I've read about Los Angeles, and I'm sure there's going
to be an impact there. I just I remember the
ninety four World Cup, right, which was in the United States.

Speaker 2 (03:29):
I do not remember the ninety four World Cup.

Speaker 1 (03:31):
And coincidentally, the Knicks were in the NBA finals, so
I thinks had come full circle. But what I what
I remember about it was is it felt like it
was accessible to people, felt like it was you know,
in the economics have changed, right, but still a big
time that Frankly, the country felt a little bit more
welcoming to people from other parts.

Speaker 2 (03:48):
Of the world.

Speaker 1 (03:49):
Amen, and it felt like that was something that you know,
a middle class person could access. The FIFA World Cup
this year feels like something for ELI and so economically,
I'm sure there's going to be an impact, but it
does feel like it's stiff arming a lot of regular
soccer fans as opposed to what we had thirty years ago.

Speaker 2 (04:09):
All right, well, compare it then. How much would you
pay to go see the Knicks in the finals? Now,
and you love the next I do, how much would
you pay to go to that game? I'd pay a
lot of damn money. You would. So if somebody said
I got two tickets for you, and it's four thousand

(04:31):
dollars a ticket, and you and your wife can go,
it's just one game. Remember in your lifetime you may
never see the Knicks in the final.

Speaker 1 (04:40):
Four thousand dollars for one ticket, Yeah, I would spend now,
I could steal it, I could stay with my brother.

Speaker 2 (04:46):
I'd be okay, And that would be worth it to you. Yes, okay.
So you compound that with soccer. Soccer fans will pay
way more than that if your value is on feeling.
This is where we talk about so financially, we talk
about risk tolerance and risk capacity. What's your tolerance? My

(05:07):
tolerance is four thousand dollars for a ticket. I could
spend that and I'll let that come out of my account,
But can your account handle that? You may not really
care whether your account can handle it, because you feel
good about going to the game.

Speaker 1 (05:22):
But for me, like let's say it's four grand that
would come at the expense of something like that, there
would be something that I then that you can't do
because you're spending four just be four thousand dollars and
there's no change, Like there would be things. I got
a spring training every year with my buddies, which might
not be baseball, so might not have it anyway, Like
I would then say not going to Arizona or other

(05:44):
things that I'm planning on doing.

Speaker 2 (05:45):
Whether you're disciplining your finances, people, people who are crazy
about their teams are not disciplining their finances. They're going
I just feel good about I want to go. I'm
gonna go where you're gonna get the money. I'll take
a loan out, I'll put it on my credit card
and rate eighteen point four percent, and I'll pay that
back later. The idea is, if you hype it enough,

(06:07):
if you create love enough, people will pay whatever because
it makes them feel good. And that's when we have
problems with finance.

Speaker 1 (06:15):
See, this is how disciplined I am. I saw the
Bengals in the Super Bowl, how much eighteen hundred dollars
and was willing to do it. Oh sure, now I
had a credential, but like I wanted to hug my
buddies when the Bengals won the Super Bowl. Yeah, and
I remember telling my wife, I'm paying for the ticket.
But then later that summer, no golf trip.

Speaker 2 (06:36):
So like it was all right, you're rare that you
discipline on the other end.

Speaker 1 (06:42):
So I learned a lot of lessons in my younger
days financially that I now apply to somebody who's middle aged.

Speaker 2 (06:49):
Yeah, it is if you are hyping and the marketing
machine is good, and certainly the soccer hype machine is good,
people will pay whatever it takes and they'll figure it
out later, which usually means they won't figure it out.
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(07:10):
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(07:30):
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(07:53):
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Speaker 1 (07:56):
Bragial Hanson, O Mega Wealth, Private Capital, Wise Money Sports
every single Wednesday.

Speaker 2 (08:01):
OW Private Capitol dot Com