July 10, 2026 • 11 mins
What business lessons can be learned from FIFA's lack of transparency? Are MLB and the MLBPA about to make a terrible business decision? Did the commissioner of the Big 12 already make a terrible business decision?
We talk sports and business every week. Brad Johansen of Omega Wealth Private Capital joined us this week.
Learn more at OWPrivateCapital.com.
Podcasts of The Mo Egger Radio Show are a service of Longnecks Sports Grill.
Listen to the show live weekday afternoons 3:00 - 6:00 on ESPN1530.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
We normally do this on Wednesdays, but I wasn't here yesterday,
so we're doing it on Thursday.
Speaker 2 (00:05):
Why is money sports?
Speaker 1 (00:06):
With the experts from Omego wealth, private Capital, we talk
sports and business and it is impossible to talk about
sports without talking about sports and business. Brad Johansson is here.
Want to start by talking about your favorite subject, the
World Cup, because you know, we all watched this whole
Balligan controversy unfold and at the root of it, for me,
I think was the frustration over a lack of transparency
(00:30):
by FIFA, the governing organization that puts on the World Cup.
Speaker 2 (00:35):
And I would imagine you would agree.
Speaker 1 (00:37):
But in business and in life, transparency is pretty damn important.
Speaker 2 (00:43):
I am with you on that.
Speaker 3 (00:45):
And what are the rules? Doesn't everybody just want to
know what are the rules?
Speaker 2 (00:51):
Uh huh? So what are the rules?
Speaker 3 (00:54):
When the red card came out, it's a guy who
looks at video and he goes, you know what, this
is worth a red card? And everybody commentating goes, this is.
Speaker 2 (01:03):
Not worth it.
Speaker 3 (01:04):
I don't believe this is worth a red card? Okay,
so how do you determine what that is? Do you
believe that we have more definition on flagrant fouls in
the NBA, then we do any type of foul in
soccer from what I've watched, Like, yes, it's hard. So
(01:24):
the thing is you don't know what the rules are,
so it's given. Then you go back and by all indications,
the US government got involved in saying we were going
to do an appeal on this red card, and by
doing that, without understanding explanation, they go, all right, we're
(01:45):
revoking the red card. You're good to play.
Speaker 2 (01:46):
Yeah.
Speaker 3 (01:47):
There's no rules, no rules, no transparency, and I think
there's a major problem within soccer that you can play
the game there's no rules on the time. It's in
his head as to how long the game's going to go,
how much extra time you have, whether this is indicative
(02:10):
of a yellow card or a red card, and how
we're going to adjudicate that after we're done with the
whole thing. It's it's silly. If you don't have rules,
you're not transparent about what you are, and you don't
explain your actions, how are you supposed to trust the
way that it goes? Yeah, and I have the same
(02:30):
issues in finance.
Speaker 2 (02:32):
Right, if you're investing, you got to know the rules.
Speaker 3 (02:35):
You have to know the rules, but understand that the
rules are going to change again because we have the government,
and the government likes to change the rules whenever they
want to change it. So you play with the rules
that you have now.
Speaker 1 (02:48):
And that's why you align yourself with an expert like
yourself who knows the rules, because.
Speaker 3 (02:53):
He knows the rules and understands that the rules are
going to change. And here's what I do. Like to
align myself with people who are smarter than me and
make sure that because we don't have all the answers,
but you always know where to find all the answers.
Speaker 1 (03:09):
I also like to align myself with people who are
smarter than me, and that takes absolutely no effort.
Speaker 2 (03:16):
I want to ask you about this story. Is weird
to me?
Speaker 1 (03:18):
This Matt Miller, guy ESPN rising star, NFL Draft analyst,
involved in this awful car accident. His family puts up
a go fund me, and then a lot of folks
on social media respond to it and go, well, this
is the guy that took money from me when I
played his fantasy football league. It's a long, convoluted story,
but my first thought when I saw this was I
don't know man, if I'm going to give somebody money,
(03:39):
I want to make sure I know a where the
money is going. And B definitively how I get what
I'm owed? If I'm owed.
Speaker 2 (03:45):
Something, no question. And yet over and over people do this.
Speaker 3 (03:53):
You want to go Bernie made off and Bernie ends
up creating an infrastructure of well known people. And it's just, Oh,
I got a guy. You want to give him some money.
How much did you give him?
Speaker 2 (04:10):
Oh?
Speaker 3 (04:10):
I gave him several million? Really, what do you know
about him? Good guy?
Speaker 2 (04:15):
All right, put me down for three million.
Speaker 3 (04:19):
It's silly, but people will do this, and I think
you need to ask advisors. Shoot, I mean you're now
saying this with me because here I am in wealth
management and I'm the guy on TV. There's that guy
on TV, there's that guy on the radio, and how
much do I trust that guy with my money? I'll
(04:40):
go back to what I just said. You align yourself
with people who are smarter than you and understand that.
As I told you, I think there's a lot of
hypocrisy in the journalism business.
Speaker 2 (04:51):
Now, which is why partly I walked away.
Speaker 3 (04:54):
And you have to understand that if you're going to
be in this business, you're really not allowed.
Speaker 2 (05:01):
Oobs, I made a million dollar mistake.
Speaker 3 (05:05):
You have to understand what the rules are, have to
be licensed, have to understand how that works, and make
sure that you double triple check what you're going to do.
Speaker 1 (05:13):
Triple check. Yes, speaking of money on the line. So
we've talked about this a little bit. We're gonna have
a lockout in baseball and hold it.
Speaker 2 (05:20):
Yeah, you're definitive on this.
Speaker 1 (05:22):
We're gonna have a lockout. I didn't say we're gonna
miss games, but we're gonna.
Speaker 2 (05:26):
Have a lockout. Why do you say that?
Speaker 1 (05:28):
Because the two sides could not seem farther apart, and I.
Speaker 3 (05:33):
Dude, we've seen. How many of these things have we seen?
They've never been farther apart, And twelve hours later, oh
my gosh, we've come up with But I mean, you're
convinced we're gonna have a lockout.
Speaker 2 (05:43):
I'm convinced we will have a lockout.
Speaker 1 (05:45):
I'm not entirely convinced we're gonna see games get missed.
I mean we had a lockout in twenty twenty two. Yeah,
they played the full season.
Speaker 2 (05:51):
Yeh.
Speaker 1 (05:52):
So I mean there's a difference between a lockout and
a shortened season or canceled.
Speaker 2 (05:57):
Do you think we'll have a shortened season.
Speaker 1 (05:58):
I think there's obviously a good chance because I think
there's a different resolve among owners than we've seen in
the past, because I feel like now they're all angry
at the Dodgers, and I.
Speaker 2 (06:07):
Also feel like I feel like, yes they are. You
have compared to ninety four ninety five.
Speaker 1 (06:13):
Four ninety five, you had baseball owners people who own
baseball teams, and that's.
Speaker 2 (06:16):
A completely different game ninety and.
Speaker 1 (06:18):
Now you have baseball owners who own like casinos, hotels,
huge portfolios, so they're a little bit more willing to
withstand some baseball losses because they're good.
Speaker 2 (06:28):
Yes, So I do think we're headed to a lockout.
Speaker 3 (06:31):
Okay, come on, I'm sorry, I digressed and I stopped
you in the middle of your point.
Speaker 1 (06:35):
So what's interesting to me, and I've talked about this
a bunch, is all right, if you're the owners, you're
trying to gain a salary cap, and if you're the players,
we don't want the salary cap. We all know what
the major issue is, and so they're going to dig
in and try to get it for maybe some sort
of long term benefit, but the short term cost I
think is immense.
Speaker 3 (06:54):
I think the short term cost is immense more on
It's certainly on on players who are simply trying to survive.
And I know that sounds silly in the major leagues,
but there are a lot of guys who are still
trying to survive. In the major leagues, you have stars
who have massive contracts. But then beyond that, you have
(07:15):
the fans situation, where we've already talked about how hard
it is in markets like Cincinnati to sell out games
throughout the season, so you are now offending fans and
the ninety four situation. I remember, and I still know
people when you talk stubborn, I will never watch baseball
(07:40):
again after this, And there are some who have stood
by that. I think you are hurting the product because
of how hard it is, And you and I have
talked about is one hundred and sixty two games too many?
Have we figured out whether or not we can condense
and still make the money that we want to make. Yeah,
you're You're gonna have a very long term consequence if
(08:05):
you do this, Because the average Joe in the middle
of this economic situation says I'm not paying you anymore
to go watch your product.
Speaker 2 (08:14):
Yeah.
Speaker 1 (08:15):
One more to ask you about the Big twelve. Okay,
so they've struck this deal with Monster Energy. Twenty million dollars.
We're gonna have jersey patches, which I hate, but whatever.
We have them in Pro sports twenty million dollars. I
hate them, but anyway, fine, twenty million dollars. Sixteen schools,
and if you see what Monster is gonna get, they're
gonna get logos on the jerseys, logos on the fields. Uh,
(08:38):
They're gonna have patches on basketball jerseys, both men and women.
Speaker 2 (08:42):
They're gonna have an on.
Speaker 1 (08:43):
Field logo for all the football program We're talking about
forty eight different programs, men's basketball, women's basketball, and football.
Twenty million dollars doesn't it's a lot of money. Cheap,
but it doesn't seem like a lot of money relative
to what Monster is gonna get.
Speaker 2 (08:58):
Yeah, cheap.
Speaker 3 (09:00):
You spend forty years getting to a number you want
to build your retirement. Some people spend even longer than that,
and then you sell yourself short. This may be a
sell yourself short kind of moment because this is really
valuable real estate. Now here's part of my question. If
(09:23):
you're spending twenty million on the Big Twelve, and I'm
going to ask you, how secure do you think the
Big twelve is as a viable entity for the long
term of a conference?
Speaker 2 (09:37):
Define long term?
Speaker 3 (09:39):
Well, I'm glad you come back with that, because now
you make me think in ten years, do we have
the Big Twelve?
Speaker 2 (09:49):
Very good question. I don't know. I don't feel good.
I don't think so. I don't feel good about saying
definitively yes.
Speaker 3 (09:56):
So if we have talked about another segment that Dukes
and Notre Dames can do their own thing and say,
screw the conference or screw the network. I'm going to
do my own deal because that's my power. Does the
(10:18):
Big Twelve have enough power to say I want more
than twenty million? And obviously they didn't feel like they
had a product that they could sell for more than
twenty million. And you're right, it's a big number, but
in today's sports world, a small number which says to me,
I'm not convinced we're going to stay together long enough.
Speaker 1 (10:39):
It's a good way of putting it. It's less than
two million dollars per school. I mean again, it's a
lot of money, but it's a lot.
Speaker 3 (10:46):
Believe in yourself. A product's worth what people will pay
for it, and so do you believe that The Big
twelve said I want thirty million, and monsters said, oh,
forget it, twenty million and that's it because that's what
they're getting. Is that enough to build a product that
(11:07):
you believe is going to last?
Speaker 2 (11:08):
I don't know the answer to that.
Speaker 3 (11:09):
Oh, Megawealth Private Capital. You need your vitals checked. We
always talk about it. Are you healthy? Many of you
have advisors already? Is it worth a second opinion? How
about a fifteen minute vital call, check your volatility, income taxes,
asset preservation, legacy planning. You can get us at five
one three six, five seven one zero seven to two
(11:32):
or OW Private Capital dot com.
Speaker 2 (11:36):
All right, good stuff.
Speaker 1 (11:37):
Brad Johansson Omegawealth Private Capital, ow Private Capital dot Com
We normally do this on Wednesdays, but I wasn't here yesterday,
so we're doing it on Thursday.
Speaker 2 (00:05):
Why is money sports?
Speaker 1 (00:06):
With the experts from Omego wealth, private Capital, we talk
sports and business and it is impossible to talk about
sports without talking about sports and business. Brad Johansson is here.
Want to start by talking about your favorite subject, the
World Cup, because you know, we all watched this whole
Balligan controversy unfold and at the root of it, for me,
I think was the frustration over a lack of transparency
(00:30):
by FIFA, the governing organization that puts on the World Cup.
Speaker 2 (00:35):
And I would imagine you would agree.
Speaker 1 (00:37):
But in business and in life, transparency is pretty damn important.
Speaker 2 (00:43):
I am with you on that.
Speaker 3 (00:45):
And what are the rules? Doesn't everybody just want to
know what are the rules?
Speaker 2 (00:51):
Uh huh? So what are the rules?
Speaker 3 (00:54):
When the red card came out, it's a guy who
looks at video and he goes, you know what, this
is worth a red card? And everybody commentating goes, this is.
Speaker 2 (01:03):
Not worth it.
Speaker 3 (01:04):
I don't believe this is worth a red card? Okay,
so how do you determine what that is? Do you
believe that we have more definition on flagrant fouls in
the NBA, then we do any type of foul in
soccer from what I've watched, Like, yes, it's hard. So
(01:24):
the thing is you don't know what the rules are,
so it's given. Then you go back and by all indications,
the US government got involved in saying we were going
to do an appeal on this red card, and by
doing that, without understanding explanation, they go, all right, we're
(01:45):
revoking the red card. You're good to play.
Speaker 2 (01:46):
Yeah.
Speaker 3 (01:47):
There's no rules, no rules, no transparency, and I think
there's a major problem within soccer that you can play
the game there's no rules on the time. It's in
his head as to how long the game's going to go,
how much extra time you have, whether this is indicative
(02:10):
of a yellow card or a red card, and how
we're going to adjudicate that after we're done with the
whole thing. It's it's silly. If you don't have rules,
you're not transparent about what you are, and you don't
explain your actions, how are you supposed to trust the
way that it goes? Yeah, and I have the same
(02:30):
issues in finance.
Speaker 2 (02:32):
Right, if you're investing, you got to know the rules.
Speaker 3 (02:35):
You have to know the rules, but understand that the
rules are going to change again because we have the government,
and the government likes to change the rules whenever they
want to change it. So you play with the rules
that you have now.
Speaker 1 (02:48):
And that's why you align yourself with an expert like
yourself who knows the rules, because.
Speaker 3 (02:53):
He knows the rules and understands that the rules are
going to change. And here's what I do. Like to
align myself with people who are smarter than me and
make sure that because we don't have all the answers,
but you always know where to find all the answers.
Speaker 1 (03:09):
I also like to align myself with people who are
smarter than me, and that takes absolutely no effort.
Speaker 2 (03:16):
I want to ask you about this story. Is weird
to me?
Speaker 1 (03:18):
This Matt Miller, guy ESPN rising star, NFL Draft analyst,
involved in this awful car accident. His family puts up
a go fund me, and then a lot of folks
on social media respond to it and go, well, this
is the guy that took money from me when I
played his fantasy football league. It's a long, convoluted story,
but my first thought when I saw this was I
don't know man, if I'm going to give somebody money,
(03:39):
I want to make sure I know a where the
money is going. And B definitively how I get what
I'm owed? If I'm owed.
Speaker 2 (03:45):
Something, no question. And yet over and over people do this.
Speaker 3 (03:53):
You want to go Bernie made off and Bernie ends
up creating an infrastructure of well known people. And it's just, Oh,
I got a guy. You want to give him some money.
How much did you give him?
Speaker 2 (04:10):
Oh?
Speaker 3 (04:10):
I gave him several million? Really, what do you know
about him? Good guy?
Speaker 2 (04:15):
All right, put me down for three million.
Speaker 3 (04:19):
It's silly, but people will do this, and I think
you need to ask advisors. Shoot, I mean you're now
saying this with me because here I am in wealth
management and I'm the guy on TV. There's that guy
on TV, there's that guy on the radio, and how
much do I trust that guy with my money? I'll
(04:40):
go back to what I just said. You align yourself
with people who are smarter than you and understand that.
As I told you, I think there's a lot of
hypocrisy in the journalism business.
Speaker 2 (04:51):
Now, which is why partly I walked away.
Speaker 3 (04:54):
And you have to understand that if you're going to
be in this business, you're really not allowed.
Speaker 2 (05:01):
Oobs, I made a million dollar mistake.
Speaker 3 (05:05):
You have to understand what the rules are, have to
be licensed, have to understand how that works, and make
sure that you double triple check what you're going to do.
Speaker 1 (05:13):
Triple check. Yes, speaking of money on the line. So
we've talked about this a little bit. We're gonna have
a lockout in baseball and hold it.
Speaker 2 (05:20):
Yeah, you're definitive on this.
Speaker 1 (05:22):
We're gonna have a lockout. I didn't say we're gonna
miss games, but we're gonna.
Speaker 2 (05:26):
Have a lockout. Why do you say that?
Speaker 1 (05:28):
Because the two sides could not seem farther apart, and I.
Speaker 3 (05:33):
Dude, we've seen. How many of these things have we seen?
They've never been farther apart, And twelve hours later, oh
my gosh, we've come up with But I mean, you're
convinced we're gonna have a lockout.
Speaker 2 (05:43):
I'm convinced we will have a lockout.
Speaker 1 (05:45):
I'm not entirely convinced we're gonna see games get missed.
I mean we had a lockout in twenty twenty two. Yeah,
they played the full season.
Speaker 2 (05:51):
Yeh.
Speaker 1 (05:52):
So I mean there's a difference between a lockout and
a shortened season or canceled.
Speaker 2 (05:57):
Do you think we'll have a shortened season.
Speaker 1 (05:58):
I think there's obviously a good chance because I think
there's a different resolve among owners than we've seen in
the past, because I feel like now they're all angry
at the Dodgers, and I.
Speaker 2 (06:07):
Also feel like I feel like, yes they are. You
have compared to ninety four ninety five.
Speaker 1 (06:13):
Four ninety five, you had baseball owners people who own
baseball teams, and that's.
Speaker 2 (06:16):
A completely different game ninety and.
Speaker 1 (06:18):
Now you have baseball owners who own like casinos, hotels,
huge portfolios, so they're a little bit more willing to
withstand some baseball losses because they're good.
Speaker 2 (06:28):
Yes, So I do think we're headed to a lockout.
Speaker 3 (06:31):
Okay, come on, I'm sorry, I digressed and I stopped
you in the middle of your point.
Speaker 1 (06:35):
So what's interesting to me, and I've talked about this
a bunch, is all right, if you're the owners, you're
trying to gain a salary cap, and if you're the players,
we don't want the salary cap. We all know what
the major issue is, and so they're going to dig
in and try to get it for maybe some sort
of long term benefit, but the short term cost I
think is immense.
Speaker 3 (06:54):
I think the short term cost is immense more on
It's certainly on on players who are simply trying to survive.
And I know that sounds silly in the major leagues,
but there are a lot of guys who are still
trying to survive. In the major leagues, you have stars
who have massive contracts. But then beyond that, you have
(07:15):
the fans situation, where we've already talked about how hard
it is in markets like Cincinnati to sell out games
throughout the season, so you are now offending fans and
the ninety four situation. I remember, and I still know
people when you talk stubborn, I will never watch baseball
(07:40):
again after this, And there are some who have stood
by that. I think you are hurting the product because
of how hard it is, And you and I have
talked about is one hundred and sixty two games too many?
Have we figured out whether or not we can condense
and still make the money that we want to make. Yeah,
you're You're gonna have a very long term consequence if
(08:05):
you do this, Because the average Joe in the middle
of this economic situation says I'm not paying you anymore
to go watch your product.
Speaker 2 (08:14):
Yeah.
Speaker 1 (08:15):
One more to ask you about the Big twelve. Okay,
so they've struck this deal with Monster Energy. Twenty million dollars.
We're gonna have jersey patches, which I hate, but whatever.
We have them in Pro sports twenty million dollars. I
hate them, but anyway, fine, twenty million dollars. Sixteen schools,
and if you see what Monster is gonna get, they're
gonna get logos on the jerseys, logos on the fields. Uh,
(08:38):
They're gonna have patches on basketball jerseys, both men and women.
Speaker 2 (08:42):
They're gonna have an on.
Speaker 1 (08:43):
Field logo for all the football program We're talking about
forty eight different programs, men's basketball, women's basketball, and football.
Twenty million dollars doesn't it's a lot of money. Cheap,
but it doesn't seem like a lot of money relative
to what Monster is gonna get.
Speaker 2 (08:58):
Yeah, cheap.
Speaker 3 (09:00):
You spend forty years getting to a number you want
to build your retirement. Some people spend even longer than that,
and then you sell yourself short. This may be a
sell yourself short kind of moment because this is really
valuable real estate. Now here's part of my question. If
(09:23):
you're spending twenty million on the Big Twelve, and I'm
going to ask you, how secure do you think the
Big twelve is as a viable entity for the long
term of a conference?
Speaker 2 (09:37):
Define long term?
Speaker 3 (09:39):
Well, I'm glad you come back with that, because now
you make me think in ten years, do we have
the Big Twelve?
Speaker 2 (09:49):
Very good question. I don't know. I don't feel good.
I don't think so. I don't feel good about saying
definitively yes.
Speaker 3 (09:56):
So if we have talked about another segment that Dukes
and Notre Dames can do their own thing and say,
screw the conference or screw the network. I'm going to
do my own deal because that's my power. Does the
(10:18):
Big Twelve have enough power to say I want more
than twenty million? And obviously they didn't feel like they
had a product that they could sell for more than
twenty million. And you're right, it's a big number, but
in today's sports world, a small number which says to me,
I'm not convinced we're going to stay together long enough.
Speaker 1 (10:39):
It's a good way of putting it. It's less than
two million dollars per school. I mean again, it's a
lot of money, but it's a lot.
Speaker 3 (10:46):
Believe in yourself. A product's worth what people will pay
for it, and so do you believe that The Big
twelve said I want thirty million, and monsters said, oh,
forget it, twenty million and that's it because that's what
they're getting. Is that enough to build a product that
(11:07):
you believe is going to last?
Speaker 2 (11:08):
I don't know the answer to that.
Speaker 3 (11:09):
Oh, Megawealth Private Capital. You need your vitals checked. We
always talk about it. Are you healthy? Many of you
have advisors already? Is it worth a second opinion? How
about a fifteen minute vital call, check your volatility, income taxes,
asset preservation, legacy planning. You can get us at five
one three six, five seven one zero seven to two
(11:32):
or OW Private Capital dot com.
Speaker 2 (11:36):
All right, good stuff.
Speaker 1 (11:37):
Brad Johansson Omegawealth Private Capital, ow Private Capital dot Com
Mo Egger News
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