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September 11, 2026 • 12 mins

Roger Goodell is getting a new contract. Could the Reds get new owners? 

We talk sports and business every Wednesday. Brad Johansen of Omega Wealth Private Capital joined us this week. 

Learn more at OWPrivateCapital.com.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So it's a little bit of a janky week because
we had Labor Day. So that means that today we're
doing Wise Money Sports, even though it's Thursday. We typically
do this on Wednesdays. Your equilibrium thrown off, Brad Johanson.

Speaker 2 (00:12):
I like janky weeks.

Speaker 1 (00:13):
Janky weeks.

Speaker 2 (00:13):
Yeah.

Speaker 1 (00:14):
He played for the Brewers for a few years. Second baseman.

Speaker 2 (00:18):
Yeah. Well, he moved around, too. He played a lot
of different positions. Yep. You got to move Janky around
just to make sure that it works.

Speaker 1 (00:24):
That's why he stayed so long in the big leagues.

Speaker 2 (00:26):
No question.

Speaker 1 (00:27):
Speaking of sticking around, Roger Goodell is going to stick around.
Four more years for the NFL commissioner. He gets a
contract extension. He is going to be, by the end
of this deal, a commissioner for like a quarter of
a century.

Speaker 2 (00:40):
Well, they don't have a whole lot. Who is it? Tagliabue.

Speaker 1 (00:44):
Tagliabue. Roselle before him.

Speaker 2 (00:46):
Roselle before him and then Goodell.

Speaker 1 (00:49):
Yeah. It's like a pulp shop. It's a good thing, right? Yeah, sure.

Speaker 2 (00:52):
I mean, and the NFL grows like it is. What
does that say to you? Is it about the commission
as much as anything else about the growth? When you
have three guys like that and you think about the
people who have done it, and what's the compensation on this?
Like 95% on performance-based for him?

Speaker 1 (01:11):
Yeah.

Speaker 2 (01:12):
I like performance-based. And nobody signs performance-based unless you know
you're going to– get your cash.

Speaker 1 (01:18):
What does performance mean if you're the commissioner of the
national football.

Speaker 2 (01:23):
League what are my media rights how do i figure
out what i'm going to do with that and that
leads us into the nfl and i think we've kind
of talked about this are are the average joe janky
guys going to be able to watch the nfl in
the future i think the answer is yes at some

(01:43):
point And I think we've already talked about it. If
you want to watch an NFL game, you're going to
pay for it.

Speaker 1 (01:48):
Right.

Speaker 2 (01:49):
But I think you're going to end up paying for
it because we're going to be Amazon. We're going to
be Netflix. We're going to be Prime. We're going to
be whatever. And the rights are going to be massive.
And Roger is going to get paid on that.

Speaker 1 (02:00):
95% performance base. That number is interesting to me.

Speaker 2 (02:05):
Look, if it's going to go beyond media rights, it's
going to be. How are we going to sell merch?
How are stadiums going to work? What are Super Bowl
rights going to be? And are we going to continue
to create net worth, gross worth for these 32 teams?

(02:30):
I don't think he has any worry that his performance
is going to pay him.

Speaker 1 (02:34):
Roger Goodell is 67 years old, new contract.

Speaker 2 (02:37):
He's a young guy.

Speaker 1 (02:38):
All the reports indicate there is no succession plan.

Speaker 2 (02:42):
Why? When you have three, when did we start the NFL?

Speaker 1 (02:51):
The National Football League's 75th anniversary was 1994, right? So
that would have taken us to 2019, the 100th year.
So 1919 would have been the first year of the
National Football League.

Speaker 2 (03:03):
Three guys.

Speaker 1 (03:04):
Yeah. Well, Roselle wasn't the commissioner in 1919, but the
modern NFL, the merger of the NFL with the AFL,
Roselle oversaw that.

Speaker 2 (03:12):
Okay, if there's no successor, and I don't necessarily believe that.
I think every year... NFL owners are going, all right,
who's next? And when they sign a four-year deal with
Roger Goodell, somebody's saying, who's next?

Speaker 1 (03:26):
Is there a place you could sign up for this?

Speaker 2 (03:28):
I don't want the job.

Speaker 1 (03:29):
Can you apply? I would. I'll take it. Sign me up.

Speaker 2 (03:31):
You want the job?

Speaker 1 (03:32):
NFL commissioner?

Speaker 2 (03:33):
You're wearing dress pants today. Is this why?

Speaker 1 (03:35):
Yeah. Yeah, job interview. Yeah, I'm the next guy in line.
I'm vice commissioner.

Speaker 2 (03:41):
Yeah, there's a... Somebody says there's no succession plan, there's
a succession plan. Somebody's in line.

Speaker 1 (03:47):
I want to talk about the Reds. The Angel just
got sold, right? Stan Kroenke, who owns a sports team
in every sports league, he now owns the Angels. There's
a blur, Bob Nightingale's, one of his notebook dumbs for baseball.
He writes that he's hearing that some owners believe the
next team that's going to be sold will be the
Cincinnati Reds.

Speaker 2 (04:07):
Do you believe that?

Speaker 1 (04:08):
No.

Speaker 2 (04:09):
Because?

Speaker 1 (04:10):
Bob Castellini is still with us. I don't believe the
team would ever be sold while he is here. And
I what's interesting about the Reds is, you know, and
you covered a lot of this back in the day.
They they sort of got the short end of the
stick as it relates to the stadium.

Speaker 2 (04:27):
No question.

Speaker 1 (04:28):
Their lease is up in about a decade. And I wonder,
before I would hit eject on the franchise, I'd want
to build a stadium and see if I could help
that make my franchise even more valuable. I would want
to see if the league can impose a salary cap,
which is going to control cost and maybe make franchises
more valuable. I don't know that I would be interested

(04:49):
in selling right now because I do think I would
be interested in increasing the valuation of the franchise before
I sold.

Speaker 2 (04:55):
Except your team's not winning, so it creates a problem
because you're the owner and you're hearing all of this.
What did he buy it for? $ 270 million. Purported to
be worth $ 1. 6 billion now. If you're going to sell it,
do you sell it for $ 1. 6? Do you sell it
for $ 2 billion? Do you have to have a... I'm

(05:19):
going to give this to you. Do you have to
have a local buyer in Cincinnati? Or you say Stan
Kroenke owns just about it.

Speaker 1 (05:27):
He owns the Nuggets, the Rams, the Angels, all over
the place. All over the place.

Speaker 2 (05:32):
I don't think you have to have a local buyer anymore. Now,
Cincinnati probably believes that you do because Cincinnati kind of
operates in that vein. I don't think you do. And because,
as we say, there's so few out there, The people
with big money want to buy this. Do you think
he's getting offers right now?

Speaker 1 (05:54):
I'm sure there are people who just sort of, you know, hey,
make the phone call occasionally. Hey, any interest? Here's another question.

Speaker 2 (06:01):
Okay.

Speaker 1 (06:01):
So baseball's talking actively about expanding to two cities, maybe
even four. So if you're the owner of a baseball team, right,
why not just see if you can get one of
those expansion teams?

Speaker 2 (06:14):
I don't understand. You mean in addition?

Speaker 1 (06:17):
Do I want to buy the Reds or do I
want to buy a brand new team in Nashville, brand
new team in Montreal, brand new team in whatever, right?

Speaker 2 (06:25):
There's only so many people who can buy Major League
Baseball teams. I don't know the answer to that. If
you have one that's in a city that you want,
I suppose it's the city. So if you have one
in Cincinnati and you believe that you have the infrastructure
that's going to be better than a new city that's
going to be built out, That's probably where you start.

(06:46):
How much do I want to be a part of
the ground floor or how much do I want to rebuild?
That's probably the answer.

Speaker 1 (06:51):
Does the owner have to be a, quote, baseball person?
Because increasingly so in pro sports, you have folks, they're
not necessarily. Say what you want about Bob Castellini, baseball person.

Speaker 2 (07:02):
He's a baseball person.

Speaker 1 (07:03):
Increasingly so, there are sports owners who own teams and.
you could often tell no clue. They, they, they may
like sports. They may appreciate the value of owning a
sports franchise, but they're not exactly like baseball or football
or basketball.

Speaker 2 (07:16):
I think you follow the money. So if a guy,
no one really cares. If you've got enough money to
buy it and you're going to sell it, you better
find the baseball people that are going to be there.
Because if you say Bob's a baseball guy, there are
people very frustrated about the people that he's hired to
help run the team. Um, If you can't find the
people under you that are going to make it work,

(07:38):
then it doesn't really matter.

Speaker 1 (07:39):
I want to ask you about Liv Goff. Liv Goff
is filing for bankruptcy. And this happens all the time.
A company files for bankruptcy. Yeah. A person files for bankruptcy.

Speaker 2 (07:51):
Lots of times.

Speaker 1 (07:51):
People think when a business does it, like, they're done,
they're out of business, everything must go. That is not
necessarily the case.

Speaker 2 (07:58):
Yes. No. It's 2.0, right? It's Liv 2.0. Yeah. Do
you watch any of Liv?

Speaker 1 (08:04):
No.

Speaker 2 (08:05):
Yeah.

Speaker 1 (08:05):
No interest.

Speaker 2 (08:06):
I have no interest either. Yeah. And now golf people
will watch golf. Yeah. I consider myself a golf person.
Never had any interest in Liv simply because of the
basis of it.

Speaker 1 (08:17):
Well, the basis of it, and what's interesting to me is, like,
as somebody who likes to see golf letting its hair down,
that's what Liv did. Like, you could wear shorts, which
signed me up for that.

Speaker 2 (08:26):
Yeah, but who cares? Why do you want to watch that?

Speaker 1 (08:29):
But what we had was we had, when Liv got created,
we then ended up with two compromised tours. I'm not
interested in that.

Speaker 2 (08:36):
No, agreed. And I'm very irritated by people who chase
the money just to chase the money. rather than chasing
to be the best at their craft. And golf is
one of those noble games. I'm old man, get off
my lawn kind of guy because my dad taught me golf.
And it was all about being gentlemanly, integrity. You call

(08:59):
stuff on yourself. Liv kind of went away from all
of that. You wear shorts. You play music during your
tee shots. You have people scream. It's a team thing
because you gather your guys. Golf was a different sport.
This changes all of that. So Saudis bring in $ 5 billion.
Now they say they're not going to pay. Rams owed

(09:23):
nearly $ 8 million. Brysons owed nearly $ 6 million. Dustin, $ 6 million.
Cameron Smith. I don't care because you chased that, and
that's a financial decision for you. What was the foundation
for this? You signed up for it. Are you now

(09:43):
co-owner because you're owed all of this?

Speaker 1 (09:45):
Well, the players are listed as creditors. So are we
talking about, like, the next version of Liv is going
to be player-owned?

Speaker 2 (09:52):
I want to know truly is there going to be
a next version of Liv. I don't know whether there is.

Speaker 1 (09:57):
I don't know, If it went away, I think people
who like Liv would just go, okay, I'll just watch
the PGA Tour. I think the folks who don't care
are going to continue to not care.

Speaker 2 (10:07):
I think it's going to be heavy not care.

Speaker 1 (10:11):
We talk in this segment all the time about what's
happening in college sports. The SEC-LSU soap opera continues to
take twists and turns. It feels like The temperature has
cooled because LSU is not going to play these two
guys who are in NFL training camps. But it has
been brought up this week, the possibility of the SEC
expelling a charter member, LSU. There's got to be like

(10:31):
some business lessons. Hold it.

Speaker 2 (10:32):
Do you really believe? Do you really believe they're going
to expel LSU from the conference?

Speaker 1 (10:38):
Not now.

Speaker 2 (10:40):
Why? Because they're successful?

Speaker 1 (10:43):
No, not now.

Speaker 2 (10:44):
Or because they're not going to play the guys?

Speaker 1 (10:45):
They're not going to play the guys. I don't think
I ever thought they were going to expel LSU, but
the idea that they could? That's pretty fascinating to me.

Speaker 2 (10:54):
And why are they going to do this? Because of
one guy, Lane Kiffin. He loves the controversy. He has zero...
To give.

Speaker 1 (11:05):
Right.

Speaker 2 (11:05):
And I think you know what I'm talking about. He
doesn't care what people think about him.

Speaker 1 (11:09):
So. I admire that.

Speaker 2 (11:11):
If you have a coach that leads a program like that,
you're going to have people go, hey, this goes back
to live. The integrity of golf. This is the integrity
of college football. This is the integrity of the SEC.
You can't run a program like that. Right. Yes, I can.

Speaker 1 (11:29):
Yeah.

Speaker 2 (11:29):
If I win and he wins. and he runs up
the score on Clemson, if he does, I don't honestly
believe that the conference is going to say, we're going
to kick you out. Because guess what? Somebody else wants him.
It doesn't matter.

Speaker 1 (11:48):
It's still LSU. It's still a valuable commodity. They still
bring a lot of people to the table.

Speaker 2 (11:54):
So if somebody has built a program that you're talking about,
And the conference says, we don't want you because you
don't have any integrity. This is the world that we're
living in, is that you move and you'll go somewhere
else where somebody else goes, I'll take you because it's
about the money.

Speaker 1 (12:14):
All right. Speaking of integrity, Omega Wealth Private Capital.

Speaker 2 (12:17):
You need your vitals checked. It is dealing with all
of these questions, your volatility, your income, your taxes, your
asset preservation, and your legacy. Give Omega Wealth Private Capital
a call. We can do it in 15 minutes. We
can talk about whether or not this is a fit
for you to get your vitals checked so that you
can be Mo and stay retirement ready.

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