Cracker Barrel Goes Woke… and Broke - Watchdog on Wall Street with Chris Markowski

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Cracker Barrel just went “woke” with a new logo, new décor, and maybe even a new menu… and their stock tanked. But here’s the truth: the brand was already in trouble. Foot traffic is down, their customer base is aging, and the pandemic knocked them sideways.
In this episode of Watchdog on Wall Street:

• Why the logo change won’t save Cracker Barrel
• The real reason customers aren’t coming back
• Why this isn’t Bud Light—it’s worse
• What brands should do instead of chasing cheap PR stunts

Sometimes “Go Woke, Go Broke” is just the headline—but the real story is way deeper