Episode Transcript
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Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.
Speaker 2 (00:09):
Set a price on content and have people rent that.
Speaker 3 (00:12):
Take action, even if it's something little every day.
Speaker 4 (00:15):
If everyone could feel the way I felt, we would
not have as many wars.
Speaker 5 (00:20):
I'm Richard Gerhart and I'm Elizabeth Gearhart. You've just heard
some snippets from our show.
Speaker 3 (00:24):
It was a great one.
Speaker 5 (00:25):
Stay tuned, especially if you want to start a new.
Speaker 1 (00:28):
Business, ramping up your business. The time is near.
Speaker 6 (00:33):
You've given it hard, now.
Speaker 1 (00:35):
Get it in gear It's Passage to Profit with Richard
and Elizabeth Gearhart.
Speaker 7 (00:41):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks, and copyrights.
Speaker 5 (00:49):
And I'm Elizabeth Gearhart. Not an attorney, but I do
marketing for Gearhart Law and I have my own startups
in podcasts.
Speaker 7 (00:55):
Are you one of the two and five Americans wanting
to start your own business or already a business owner?
Stay tuned. The show is about starting and growing your business.
Welcome to Passage to Profit, the Road to entrepreneurship where
we learn why and how ordinary people just like you
started and grew their businesses. And we also talk about
the intellectual property that helps protect your innovations.
Speaker 4 (01:17):
We have an.
Speaker 7 (01:18):
Amazing guest, Bob Bowden, founder and CEO of Vidafare. He's
also a broadcast journalist and a former executive director of
Choice Media.
Speaker 5 (01:27):
And then we have two amazing guests. We've been talking
to them before we started recording, and I could tell
this is just gonna be a really fun show. Today
we have Cindy Woodeman with just a lot of wonderful
things she's doing. She's a coach, she does charity work,
the podcast host and a beekeeper's And then Abe Girkoh
who has written a book. He's an author, an advocate
(01:49):
of podcast hosts, and a second generation Holocaust survivors. So
congrats to you.
Speaker 7 (01:54):
But before we get to our distinguished guests, it's time
for your new business journey. Two and five Americans want
to start a business or are already business owners, and
they have lots of questions about starting a business. So
we're here to answer some of those with our guests today.
So the question that I want to ask our guess
is what is the nightmare business scenario that affected you
(02:19):
most in your new business journey. I'd like to go
to Bob. Bob, welcome to the show. Tell us about
your nightmare business scenario.
Speaker 2 (02:27):
You know, it's pretty easy for me, and I would
say in a nutshell, it's hiring the wrong people. And
when you start out as an internet tech startup, you
oftentimes have to hire people that have skills you don't have.
It turns out most of us are pretty good at
hiring people who do things we've done before that we
fully understand the flow of the needs of that job
(02:48):
and assignment. But when there are things that we haven't
personally done before, it's a little harder to hire.
Speaker 7 (02:54):
The right person. Finding the right people in the entrepreneurial
world to work with is a never ending quest, right
and when you find somebody that works, you will grab
onto that because you know, yep, finding somebody else may
be difficult. Cindy, what is your nightmare business scenario?
Speaker 3 (03:11):
I'm going to go with Bob too on the same
thing about hiring the wrong people. Yeah, I did the
same thing. I ended up hiring someone to take care
of something for me. I was so excited I went
out and got contracts. I'm going to have this delivered.
It's so amazing, everything's wonderful, everybody's happy, and it doesn't
come out. So then I had to hire someone else.
Can't get the money back from the other one. In
the midst of this, the person I hired also hired
(03:33):
someone else deal not getting it done, so I had
to double pay to actually get the work done. It
was terrible. So that is my nightmare story.
Speaker 7 (03:41):
And it always takes twice as long and costs twice
as much, right, Abe, what is your nightmare business scenario?
Speaker 4 (03:49):
I started Won't Be Silent as a film project in
twenty eighteen and we were filming the documentary. It was
going beautifully. I raised the funds that we were filming,
and COVID happened. It was either going to be the
end of this project or I had to figure out
how to salvage what had been such this beautiful experience
(04:11):
to that moment. And it's when I decided, since we
were all locked down and there was an election coming up,
was what better way to say I won't be silent
than by voting? And I got very involved in voting
rights organizations and took the message and made it relevant
and still to this day, it's excellent.
Speaker 5 (04:31):
Elizabeth Well, I was remodeling our podcast studio. That's great,
except that has anybody ever had to deal with a
city on a remodel of a business dealing with the
city is it's a little bit of a nightmare. Maybe
it's a small part of a bigger nightmare, but I
could tell this story real quick. I went down to
(04:52):
pick up the permit and they were opened till four thirty.
And I got there like five to four, and they
had put in this new regulation in New Jersey. There
was a guy ur with the woman at the desk
trying to figure out how to fulfill what she wanted.
By the time I got up, there was a minute
after four, and she's like, I'm sorry, our register closes
at four, so we can't take your check and give
you the permit today.
Speaker 7 (05:13):
I even know they were open until four thirty.
Speaker 5 (05:15):
We're open until four thirty. So that was a little
tiny nightmare.
Speaker 7 (05:19):
There you go. I mean, insofar as my nightmare scenario goes.
We had one a couple of years ago, same stuff
that Bob and Cindy were talking about. We were doing
a software transition and we had the wrong people, and
we had been in business at that point for seventeen years.
We had all of this data that had to be migrated,
and it just didn't go right. And the frustrating thing
(05:42):
for us was that we couldn't send out our invoices
to our clients because the software wasn't working, which meant
we were getting paid and so it was a really
stressful time for us. When we had started the project,
we were told that it would be like upgrading from
Windows ten to Windows a lot because we were just
going to a newer version of the software. Well that
(06:04):
wasn't true at all. Everything had to be redone. The
whole team had to relearn a whole new software package.
And what I learned from that was before you do
anything like that, you really have to do a lot
of due diligence and make sure that you know what
you're getting yourself into and that you have a very
clear project plan. So that's it for your new business journy.
(06:27):
And now it's time to go to our future guest today,
Bob Bowden, founder and CEO of Vitafair, and we're going
to be hearing about that. He's also a broadcast journalist,
and he's the founder and former executive director of Choice Media.
So tell us a little bit about vidafair and why
it's important for creators.
Speaker 2 (06:47):
The concept is simply to allow content creators.
Speaker 7 (06:50):
A way to make money from their work.
Speaker 2 (06:52):
I'd been a documentary filmmaker and I was touring the
country going to film festivals, and I noticed that most
people who created film films sometimes spend half their life
savings or more into these projects, sometimes spend years of
their lives into these projects. They would have nothing if
sometimes even get lucky enough to be in a local
film festival, invite all their friends and relatives and co
(07:14):
workers and actors to come see the one screening, and
then it's all over and they just all go home.
The best they can do is put it on YouTube
after that. And I thought to myself, why isn't there
a way for someone to set their own price, much
like on Airbnb. How you'd set a price to rent
a condo and people if you set the price to
eye for your condo, that's on you. Maybe you won't
get a lot of rentals. But you set a price
(07:35):
to rent a condo, and people have a way to
rent your condo why shouldn't there be a similar way
where you could set a price on content and have
people rent that and you get paid for whether it's
a film or a comedian with a video stand up
comedy or skits, or a cooking show or a music
video for musicians who have a hard time monetizing music lately,
(07:57):
so we created vidafair, which is the way people can
set their own fee on video and then have their
social media followers or friends, etc. Rent it and they
get paid.
Speaker 5 (08:08):
I think this is a great idea, you know, quite honestly,
Richard and I have watched everything we think we want
to watch on Netflix and there's nothing on TV. So like,
really some fresh contents because I'd like a wider selection.
Speaker 2 (08:22):
I have had people approach me say why don't you
just curate this and make sure only the best videos
get uploaded, and I'm like, no, I am. There are
enough gatekeeper platforms. There are enough hbos out there, at
Netflix's out there, at Hulu's out there, and I can't
even list them all, Peacocks, etc. Go on and on
with all these subscription platforms. I don't think we need
more of that. I basically want to be the pay
(08:43):
per view YouTube. I don't want to be yet another
gatekeeper platform. Bob, How did you come up with the
idea in the first place. Yeah, it was really just
like I said, being at film festivals and seeing people
had no way to make make a penny from their content.
People said, well, your YouTube channel can be monit tized. Well,
that's if you already have one thousand followers, and if
you already have four thousand hours of people watching your content,
(09:07):
and then drum roll please, you get on average less
than two tenths of a penny per view through an
advertiser YouTube monetization plan. That you get point one eight
cents perview. I mean that's a rounding error, you know.
I mean you could even charge you could charge a
very fair price. You could make. Imagine you made twenty
(09:29):
five cents perview and that was the fee that you
set for your Vida fare upload. Twenty five cents. I
mean that's the one hundred and twenty five x that's
one hundred and twenty five times the perview compensation then
you'd be getting by YouTube advertiser monetization. So yeah, I
felt like people needed a way, and and of course
it's not just films either. Like I said, there's all
kinds of content. People come up with new forms of
(09:51):
content every day, even just podcasts. Podcasts like yours, by
the way, you know, people give away a certain amount
of free content, and then it's not unusual for them
to say, oh, now, now, if you're a fan already,
you can look for my paywall content over here. On Patreon,
which is a subscription platform, we wanted a non subscription
way to do that. Since so many people are sick
of subscribing to things hashtag subscription fatigue. We wanted a
(10:14):
way you could pay a la carte to support someone
you liked without being asked to subscribe to yet another thing.
Speaker 5 (10:20):
So what percentage of that does the creator get?
Speaker 2 (10:22):
Well, it's not based on a percentage. In fact, that
was a thing we tried early on. We thought, okay,
we'll just make it a percentage, like you set your
fee and then we'll take a percent But then we thought,
why should we get more just because one person charges
more for their work than another person and they're both
say they're both two ten minute videos. One person charges double,
(10:43):
the second person charges double with the first person charges
why should we get more for serving the bits the
ones and zeros of that second video if it's the
same amount of data, and I kind of thought, you know,
fairness is the principle of our platform. We should be profitable,
but we should be paid based on our storage and streaming,
not based on what someone else charges. So our platform
(11:04):
fee is purely based on the duration of the upload.
It's not based so it's not a percentage. To answer
your question, it's basically works out to basically, a penny
and a half per minute is our platform fee. If
you charge a dollar, and let's say it's a ten
minute video, platform fee would be fifteen cents penning and
a half per minute times ten minutes, so fifteen cent
(11:25):
platform fee a dollar fifteen would be basically the total.
But if Richard charges ten dollars instead of one dollar
for the creator fee, it's still a ten minute video,
it's still a fifteen cent platform v you would be
ten dollars and fifteen cents retail rounding off. In other words,
so our platform fee is based on duration, not based
on percentage.
Speaker 7 (11:44):
Bob, if an entrepreneur wanted to create their own software platform,
what steps would they go through in order to do that,
and what advice would you have for.
Speaker 2 (11:56):
Them, I mean one piece of advice, would we do
something different that isn't being done already. I do see
a lot of people trying to be another provider of
an existing paradigm that I see that already exists, and
it's hard enough to be successful and kind of take
on big tech as I like to say, if you
are doing something original, but if you're not doing something original,
well you.
Speaker 7 (12:16):
Should probably wait till you have a better idea.
Speaker 2 (12:17):
That would be one piece of advice I would give.
Speaker 7 (12:19):
And then in terms of the nuts and bolts of
building platform, what was that process?
Speaker 8 (12:24):
Like?
Speaker 2 (12:24):
What I did was I said, why don't I turn
to somebody that knows this space really well and ask
them to give me personal recommendations of people they think
would be a good fit for what I'm doing. That
made all the difference, And I'm actually lucky that was
just the second iteration, you know that I didn't go
around with more iterations of that first failed attempt of
(12:45):
trying to just vet people through talking to them and
that kind of thing. When you ask people for their advice,
I find they most people take it very serious, like
they really want to recommend somebody that they think really
will be a good fit for this, and if they
know the space extremely well, which is how you select
the person from whom you ask advice, they'll generally give
(13:06):
you a really good recommendation. That's how we solved that.
It moved on and ended up with somebody amazing, Like
we ended up talking to a person who ran a
school for what's called full stack programming, somebody that can
program everything from iPhones to Android to websites, etc. And
does banking interactions, etc. As we do streaming services of video.
(13:27):
So we basically found someone who ran a school for that,
who has seen hundreds and hundreds of people come through
their school, and end up hiring one of the professors
of the full stacks programming school. It made all the difference.
Speaker 7 (13:39):
I love that answer because we're so quick now just
to go to the internet and read reviews, and that
can only tell part of the story. But if you
can find somebody who knows somebody that they've worked with
and understands their work ethic and their integrity and their capabilities,
that's one of the most powerful ways to find the
(14:00):
right people. So I'm really glad that you mentioned that.
Speaker 5 (14:03):
So I'm doing a deep dive in the podcasting space,
and I feel like the podcasting space is seventy percent marketing,
and I think for your site, marketing is huge. So
my question for you about that is do you personally
market the site? Well, obviously you're coming on the show,
so you do, right, But then everybody that has something
on there, are they marketing it too? I mean, is
that part of the dealer. Can they just market it
(14:24):
or not?
Speaker 2 (14:24):
They can just market it or not. We sort of
advise people it's in their own interest to do so,
because the more people that know about their film being
available for rent, or their video or whatever it is, comedy,
et cetera, the more people that know about it, the
more rentals they'll get. The closest analogy to what we
do is Patreon, which I mentioned before. From a marketing
point of view, we see it kind of similar. You
(14:46):
don't see Patreon spending a bunch of money on the
Super Bowl ad to say go to patreon dot com
to find random content. Now they use the actual content
creators to tell their social media followers.
Speaker 7 (14:57):
Go look at my content.
Speaker 2 (14:59):
Maybe there's an initial stage where we do need to
do a lot of marketing to actually just get on
anyone's radar at all, which is kind of the phase
we're in right now. But that after that, it seems
to me that it would make more sense for the
content creators to basically tell their followers about their own
content on our site.
Speaker 7 (15:15):
So who would you think of as your competition?
Speaker 2 (15:18):
Probably Patreon, It's probably the closest thing. I mean, you
could From the film space, you could say Vimeo, which
is a publicly traded company. Vimeo has been around forever.
There's a lot of ways I would argue we're better
than they are, Like, for example, we'll start with the
fact that you need one hundred and twenty dollars a
year pro level subscription on Vimeo to monetize anything, whereas
we have a one time upload fee of two dollars.
(15:39):
So it's pretty big difference one hundred twenty dollars a
year versus two dollars one time. But from a film space,
I would say Vimeo. From a podcast monetization space, I
would say Patreon.
Speaker 5 (15:49):
So do you envision maybe because this can probably hasn't
had time to happen yet, somebody just like blowing it
out of the water on your site and then getting
picked up by NBC or you know, peacock or something.
Speaker 2 (16:02):
That's the kind of problem I'd love to have. I
would say, bring that all.
Speaker 5 (16:06):
I think that's gonna happen. We're gonna speak it into existence.
Speaker 7 (16:08):
Here we go. We're we're gonna put good karma out there. So,
before becoming the CEO of Bitteffair, you were a broadcast
journalist and you also were the former executive director of
Choice Media. How does what you're doing now differ from
the previous things you did in earlier in your career.
Speaker 2 (16:29):
You know, I started out as an engineer with a
master's in engineering, but I was never really a software
guy in terms of even managing software development, which I
do now, So that's how it's different. I would say
most of my career was in the media. The nexus
between technology and content, the combination of those two subject
matters is one that my resume seems to emphasize.
Speaker 7 (16:51):
Passage to profit with Richard analyst Gerhart. Our special guest
today is Bob Boudle, who is the founder and CEO
of Vitafair, and we'll be back with more right after this.
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Speaker 7 (19:02):
Now back to Passage to profit once again.
Speaker 6 (19:05):
Richard and Elizabeth Gearhart and.
Speaker 5 (19:07):
Our special guest Bob Boden. And Bob has something we
all want, whether we're a creator or a watcher of
created content, and it is called vinafare, and there's a
reason for that name. It's fair to both sides. But
he's also done something with the payment structure that I
think is just phenomenal. So can you talk about your grains.
Speaker 2 (19:28):
Sure, basically no different than an Internet token you see
on some other sides, but we call it our grain token.
So you buy a package of grains once and then
you use a few grains with each purchase of a
rental of a video. And what that does is that
the credit card transaction fees happen once because you're buying
the package of grains, and you pay the credit card
(19:49):
transaction fee once, and then that way each rental you
have a fraction of the transaction fee. Associate with a rental,
so you pay a lot oftentimes half or less than half.
I think about the gym memberships, right, the gym memberships
that people join the gym and they go once and
never go back again. Like a lot of times, subscriptions
are a scam, basically a way to get money for
doing for providing less services than people think they're signing
(20:12):
up for because they stop using it. And so that's
how I feel about it. I'm tired of subscribing to stuff.
We've made a choice to put the customer's interests, or
at least our expectations for what the customer might want,
ahead of what potential venture capital investors.
Speaker 7 (20:28):
Might want passage to profit. With Richard analyst Gerhart, we
have an amazing guess Bob Bowden, founder and CEO of vidafare. So, Bob,
what kind of feedback have you gotten on this business.
Speaker 4 (20:40):
Model so far?
Speaker 2 (20:41):
Feedback we've gotten, I guess to some extent, people are
confused by the word grains. So that's why now you'll
notice earlier in the interview I say grain tokens because
if you speak token, they go, oh, they just have
better cognition of what that is. So that's one thing. Yeah,
the people see both prices on a video and they'll
see like the little thumbnail of the video and they'll
(21:03):
see the two prices that I'll be confused by that.
I would say, that's the number one thing we get
asked about. And yes, people will also ask the same
question you did about percentage. They'll say, what's the percentage?
What percentage do you get? I would almost love to
just say, okay, it's fifteen percent. Instead I have to
go through this whole thing. We don't charge a percentage.
We charge based on the services we're doing, which is
you know, storage and streaming, and so that's another thing.
(21:24):
We get a lot listening to you.
Speaker 5 (21:25):
It's almost like all the subscription services are like all
you can eat restaurants and you've got the culinary Institute.
Speaker 2 (21:32):
Don't we all see subscriptions as a thing that's sort
of invading our lives in so many ways. I almost
want to I almost want to make my own comedy
video of someone going to, like order a hamburger at
a restaurant and they're like, well, we can give you
our hamburger subscription. That means you get you know, five
per months, and you have to sign up for Like,
who would want that?
Speaker 7 (21:50):
Media companies have been tying content together forever. Just look
at your cable channel where you get fifteen hundred channels
and maybe you watch twenty of them the most right.
Speaker 2 (22:01):
Imagine if you had a competition of cable channels instead
of a cable monopoly for those of us that remember
the cable TV era, and one of them just let
you buy channels all Kart, and the other said, no,
we're not going to do that. We're only having this
giant package and you can only be you know, and
that's all you can do. Can't you serve your customers
the best? Why do you have to basically screw over
(22:21):
your customers by making them buy content they don't want.
I've never made any sense to me what do I
actually want when I am a consumer? And that's how
this platform was designed.
Speaker 7 (22:30):
Well, that was amazing, Bob. We really enjoyed speaking with
you about Vidafair.
Speaker 5 (22:34):
Passage to Propit, the Road to Entrepreneurship with the ritard
Elizabeth Kearhart.
Speaker 7 (22:39):
And now it's time for IP in the News. So
the question is is it jelly Roll or jelly Roll. Well,
everybody knows the famous country singer jelly Roll. Well, it
turns out that there was a band in Philadelphia jelly Roll,
the Philadelphia wedding band.
Speaker 5 (22:57):
The Philadelphia band jelly Roll got a trademark on their
name quite a while ago and had been using it
in Philadelphia and didn't really care that Jelly Role, the
country singer, used the same name because nobody really knew
who he was. Well, now everybody knows who he is,
absolutely and they came back and said, hey, wait a minute,
we had the trademark on that name, we've been using
that name. You can't just take our name. And so
(23:19):
they sued him for trademark infringement.
Speaker 7 (23:22):
And they never actually got a decision from a judge.
What they did was they settled the case and now
the jelly roll band in Philadelphia is called the jelly
Roll Band, and that's different, of course than the country
music singer.
Speaker 5 (23:41):
So they settled their differences. So now they both get
to use a name, so there can be happy endings.
I'm hoping the Jelly Roll Band and Philly got some
sort of compensation.
Speaker 7 (23:50):
I hope. So the agreement was kept secret and the
moral of the story, I think is have a trademark.
So the jelly Roll Band had a trademark and it
gave him something to negotiate with, and they were suffering
because of jelly Roll's success. People were trying to find
them and they were finding the singer instead, and so
(24:11):
there was definitely customer confusion. And we're glad they settled
their differences and we hope jelly Roll the band got
something out of this.
Speaker 5 (24:19):
There are different ways to use trademarks than you might expect.
Speaker 7 (24:22):
The lesson is get your trademark and protect yourself.
Speaker 5 (24:25):
And people want to know more about trademarks. How can
they find out more?
Speaker 7 (24:30):
Well, I'm glad you asked. You can go to learn
more about trademarks. Dot com and you can download the
Entrepreneur's Quick Guide, the trademarks, or you can book a
consultation with me Richard Gearhart. So check it out Passage.
Speaker 5 (24:44):
To Profit, the Road to Entrepreneurship with the Ritard Elizabeth
Gearhart and our special guest Bob Oden, and we will
be right back.
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Speaker 8 (26:34):
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Speaker 1 (26:51):
Passage to Profit continues with Richard and Elizabeth Gearhart.
Speaker 7 (26:55):
Coming up soon, we have Secrets of the Entrepreneurial Mind.
But before we get to that, it's time for Elizabeth updates.
So Elizabeth, what's going on?
Speaker 5 (27:03):
Lots of things are going on. I will say that
I have a meetup group that I co host with
Stacy Sherman and Mark Ronnick as well, so they're both
pot in the podcast space, Mark especially, and Mark does
a zoom portion for us. It's a hybrid meetup and
it's called Podcast and YouTube Creators Community, and we're calling
it pod Experience for now, we're not sure we've got
(27:24):
to keep that name. So if you go on meetup
or event, you can find podcast in YouTube Creators Community.
They're great events. We get a lot of people that
come in person, a lot of people come on zoo.
So that's one thing. And then I have a podcast
with Danielle Woolley called The Jersey Pod Cats and we
talk about cats. And it was started because I had
a cat that needed some palbum was I was looking
(27:44):
for advice from a cat community, so I thought I'll
start podcasts. Danielle's a wonderful podcast partner. And right now
we're talking to Mike Ham who has been on this show.
Mike is a Jersey guy and he has started a channel,
a TV channel all about people doing stuff in Jersey.
So all his creators that are on his channel are
people that are kind of Jersey forward. So we'll see
(28:07):
if he wants the Jersey podcasts might not fit with
what he's doing. He's got a lot of music and
stuff o there, but we will see. And then last
but not Lee's, we are remodeling our podcast studio, which
made it really difficult to do this show today because
normally we would either go into iHeart and record there,
which is the easiest, or we would go upstairs to
our podcast studio up about the Law Firm and record
there where we had everything set up, lights, cameras, Mike's
(28:30):
the road. Everything worked perfect. We've been doing up there
for a long time. Well, we had to tear all
that apart so we could remodel the space so that
we can run it out to other people to use.
Now we're at home in Richard's study and struggling through
the tech on this because it didn't quite work well today,
but the podcast studio is going to be awesome when
it's done. And I'm really excited. And we have a
design from a designer that I just love. So that's
(28:52):
it for me. So we will go on to our
next guest. Now, welcome Cindy Whitteman. You are a presenter.
You'd have cffused, driving parents, action mastery coach, speaker, TV show,
podcast host and beekeeper. How do you do it all?
Speaker 3 (29:05):
Well, I guess the easiest answer is I run my calendar.
I don't let it run me.
Speaker 5 (29:09):
Well that's awesome. What is your favorite project that you're
working on or what are you putting the most time into?
Speaker 3 (29:14):
Now I would say it's Force magazine. So I actually
had a dream one night and because somebody had asked
me several days in a row, well, gee, Cindy, you
know you've already you know, started your own business. You
have these four international best selling bookshiep, all these things
going on in your life. Well, what's going to be
next for you? And so I would write that down.
I always write down questions to myself before I go
to sleep every night, and so I wrote that down
about three nights in a row. And then I had
(29:35):
this dream that I founded this Force magazine where we
highlight people who are forced to be reckoned with. And
that's what I do now is I highlight people from
all around the world in Force Magazine. And that's what
I'm working on right now and is absolutely joy.
Speaker 7 (29:49):
Can you talk about some of the people that you've
talked with with Force Magazine?
Speaker 5 (29:52):
Oh?
Speaker 3 (29:53):
Yes, Oh my goodness. I love Russell Rogers. He's incredible.
He was actually our cover for our June edition. He
started whole mission about getting people and families outside of
their house on the second Tuesday of every month, off
their devices to go for a walk together for two miles.
So really it's just a focused on family time and
not being on our devices. So his mission is amazing.
(30:16):
He's also an author.
Speaker 7 (30:17):
That's really great.
Speaker 5 (30:18):
I did want to ask you about something really cool
that you're doing. It's called Driving Single Parents. Can you
talk a little about that.
Speaker 3 (30:26):
Oh my goodness, I call this my heart work. Driving
Single Parents is a nonprofit where we give away cars
to single parents in need. All of this stemming from
my departure from a domestic balanced relationship. Once I left
that situation, I got myself into success a little bit
of what you might consider success. I wanted to give back,
and so I founded that nonprofit. We've been doing that
for seven years now and I absolutely love it great.
Speaker 5 (30:49):
So you're also a coach. Do you coach one on
one with people or do you run workshops?
Speaker 3 (30:53):
I actually am on a waiting list, so I do
one on one coaching. I also coach some groups of
individuals or people who are trying to get their businesses,
the people to communicate more in their businesses. Really, I
do a combination of things. I used to do life
and confidence coaching, and then once I realized that journey
is what we really need is to take action. But
how do we do that? It's like the most difficult thing.
(31:15):
So that's how I shift it off to action mastery,
where I teach people how to come up with their
ones wishes and desires and take action, even if it's
something little every day into actually achieving that goal.
Speaker 5 (31:27):
I think that's awesome. I think having a coach is important.
I have a coach and we come up with a
list every other week and she checks in with me,
what a Jim mark off your list? Are you still
puting this or about and having that accountability really helps.
Speaker 3 (31:41):
It really does.
Speaker 7 (31:42):
What would be your first step in beginning a coaching relationship.
Speaker 3 (31:47):
Well, I think listening is really important. You know a
lot of times we talk a lot and we listen
a little, So I think it's really important to listen
and hear the person out totally and fully, and then
ask the question are you willing to see it differently?
Because that's the key right there. You get a client
and if they're not willing to see it differently, then
you really don't have a lot of coaching to do.
(32:07):
You have to have a client that is willing to
see it differently, and then you can set up a
structure and a plan to help them achieve their goals.
Speaker 7 (32:14):
Have you ever talked with somebody who said, no, I
don't want to see it differently.
Speaker 3 (32:18):
I have, and actually I'm very selective with the clients
I take on. I think that not every coach goes
with every client. It really takes a special bond. You know,
you can have a conversation with a thousand people, but
there might only be five people out of that whole
thousand that you really connect with. And I think it's
so important for people to really dedicate their time and
create change. You have to have that connection with your coach.
(32:40):
So I always have a meeting with each person who
wants me to be their coach and make sure that
not only are they a good fit for me, but
am I a good fit for them? Because if they're
not willing to see it differently and we're not connecting
on that level, that it's not going to work. But
that's okay because I always refer people to somebody else
who probably can take on that role. And so, yeah,
I have people that have flat out said, you know,
(33:01):
I'm not willing to see it differently. I'm stuck in
my ways. This is how I see it, and that's
just the way it is. What it is is that
everybody wants a quick fix. Everybody wants a magic pill.
Speaker 4 (33:10):
You know.
Speaker 3 (33:10):
I like to say a lot of people like think
of it like a microwave. You know, you just push
a couple of buttons and boom, desire your dream life,
you know, beautiful car in the driveway. But unfortunately that's
not how it works. It takes consistent action.
Speaker 7 (33:23):
What kinds of behavior changes do you see with the
people that you work with.
Speaker 3 (33:28):
I really think that it's a switch in your mindset.
You know, I kind of like to describe it like,
is if throughout our lives, we're picking up all of
these pieces of clothing, right, and you just put them
in your suitcases, and you just drag these suitcases around
with you everywhere you go in your life, and those
suitcases eventually turn into concrete. And what we don't realize
is you have the choice to just stop and let
(33:49):
go of those suitcases full of concrete and move on.
So the biggest thing I see is when people realize,
wait a second, I'm in a prison of my own mind,
but I have the key and I can online myself
and my potential is here, and that the powers within me.
Once they get that shift, that's whenever things really start
to change, and that's when they really start to see
(34:10):
that they can change the dynamic of their future, right
a little bit at a time.
Speaker 5 (34:14):
So, can you talk a little bit about your little
GiB TV show.
Speaker 3 (34:18):
So I have a fear of public speaking, and I
found that out when I started my nonprofit, Driving Single Parents,
And so well, if you're starting a nonprofit, you really
need to be able to speak and do all the
engagements and meet people and network, but shout such a
hard time with that. Well, fast forward years later, I
decided I was going to kick this fear of public speaking,
(34:39):
so I was just going to start saying yes to everything.
Well in that way, what happened was I ended up
getting several book deals in a row, and as soon
as you know, I said yes to all that. Then
I got offered the potential to have this TV show,
And at first I said, absolutely not. I have a
fear of public speaking. I don't know anything about TV.
Nobody wants to hear what I have to say. I
have there's no way I'm getting in front of a camera.
(35:01):
Never gonna happen.
Speaker 5 (35:02):
Can't do it.
Speaker 3 (35:03):
But then I remembered I made this stupid commitment to
myself to get over public speaking fear. So they said, well,
what if we let you pick the name of your show?
What if we let you pick your guests? What if
we let you pick the premise? What if we let
you pick whenever it airs? What if we let you
pick everything? Would you do it?
Speaker 5 (35:18):
Then?
Speaker 3 (35:18):
So, with all the obstacles being removed, I thought long
and hard about what would make it worth it for
me to swallow my fear and do it afraid and
smile and go through this whole TV show business thing.
And man if I could show people that you don't
have to do some big, grand gesture to give back.
You don't have to write a check for ten thousand,
you don't have to give a weekier time and volunteer hours.
(35:41):
You could do one little give it a time, and
in that we could highlight ordinary people doing extraordinary things
to help others, and highlight nonprofits from around the world
who are doing amazing things that really are moving the
new into a better place.
Speaker 5 (35:56):
That's great.
Speaker 7 (35:56):
Yeah, I mean I think if you're a content creator,
I think that that's a big part of it, you know,
wanting to get different points of view out there and
expose people who are interested in your content to new people,
new thoughts, new publications, whatever it is. And by focusing
on that and concentrating on getting the messages out, I
(36:17):
think that for me at least, takes a little bit
of the edge off of the public speaking piece, because
the focus is not so much on me, It's on
the people that are transmitting the message and I'm just
a part in that whole process.
Speaker 5 (36:30):
Yeah, so what is your podcast about?
Speaker 3 (36:32):
I actually wrote the international best selling book is Manifesting
Peep with my two oldest daughters because it was our
first question when we heard about manifesting. And so the
podcast is just basically a spin off of the book.
So really I just interview skeptics, critics, believers, people who
have personal stories about it from all over the world
and we just have a twenty minute chat about manifesting
(36:54):
and whether you're for against it doesn't really matter.
Speaker 5 (36:57):
I've you thought about getting the two most ardent people
on the opposite sides together on the same podcast.
Speaker 3 (37:02):
Well, I kind of have because it would be me
and my husband because we've done a podcast on as
manifesting bs together and he is totally against that. He
thinks just the stupidest thing in the whole world. And
I believe that there if you can put your mind
to it, you really can achieve a lot more than
what you believe.
Speaker 5 (37:17):
You can excellent. So how do people find you? So?
Speaker 3 (37:20):
I think the easiest way is Google. You know, my
name is Cindy Whiteman. You can find me on all
sorts of different platforms or at Cindy dot Whiteman. That's
how you can find me. On Instagram and if you
would just go to my website at cfviews dot com.
You could find out all about my business and all
the things I do to highlight people in the world
doing great things. And littlegib dot com to find the
(37:40):
TV show.
Speaker 5 (37:41):
Excellent and Witiman is spelled witt e m A N.
Thank you Sinny. And now we have somebody really cool
coming up. I'm excited to talk to him, Abe Girkoh,
author advocate. He is speaking his mind. Tell us what
you're doing. I want to hear all about this.
Speaker 4 (37:58):
Well. Currently, my book Won't Be Silent just came out.
It's on Amazon. Uh what it won't be Silent dot com.
Read a little about before you order it. But it's
a memoir, but it's really about my particular journey having
survived many different challenges and finding purpose. I think it's
(38:18):
really important to kind of figure out. It's the subtitle
of my book, it's won't be Silent, don't stop till
it matters, to really find what we're doing while we're
here on Earth that matters, and you know, it's been
a rewarding experience. It's kind of a It was on
my bucket list to finish this book, of course, and
when I handed it in the way I felt, having
(38:41):
given myself permission and the love and respect to finish it.
If everyone could feel the way I felt, we would
not have as many wars. It's the journey to love
yourself and to find that what you do as purpose,
and I just feel many people just don't and they're
stuck in anger.
Speaker 7 (39:00):
You know, So, so Ab, what is your purpose? When
you talk about the things that are most important to you?
What are the things that are most important to you?
Speaker 4 (39:10):
Well, you know, things kind of shifted in this current
political climate with the war going on in the least.
My family survived the Holocaust and the rise of anti
Semitism is something that I am vocal about and trying
to be an advocate for. And it didn't work during
World War Two, it's not going to work now. And
(39:32):
to inspire Jewish people to not be afraid and to
remember that we've been on this trail for thousands of years.
We were the slaves in Egypt. We kind of survived that.
We survived, you know, the Spanish Inquisition, we survived the Holocaust.
We keep surviving. So I try to be a positive
(39:54):
messenger for the people that are afraid of what's going
on with these people that are watching in the streets
with their faces covered and being violent. That is one thing.
And in addition to tell stories that people like my
uncle was killed in the Holocaust and he wrote this
piece of music in a concentration camp about had the
(40:15):
song of Resistance to the Nazis, and he was killed.
In seventy five years after his death, the song was
discovered and our family was contacted by the Holocaust Museum
and it was like Wow, from the ashes of the
Holocaust came this message that I wanted to make. Otherwise
he would have been just one of the six million
(40:35):
anonymous Jews that I wanted to give them a name,
a face, and potentially a legacy. So I took this
piece of music. I've been turning it into a song
of resistance to the moment that we're living in. So
we've had a recorded in all different genres. We filmed
it and it's a project that will still continue. But yeah,
(40:56):
that to me matters. And of course the name of
my book won't be teach people to speak up, especially
now where there's another contentious election le. And no matter
what side of the aisle you're on, you're an American,
you have the opportunity to register and vote, and that
it is your responsibility to your clivic duty. So I
(41:17):
think that stuff matter. But I'm convinced that that stuff matter.
Speaker 7 (41:21):
You know, yeah, I think so too. And we're glad
that you're bringing this message. So what steps are you
taking sort of on a more from a business perspective
now to make sure that your message is getting out there?
How do you promote your book for example?
Speaker 4 (41:37):
Well, the world really relies on social media message whatever
project you're doing. I didn't do the traditional route of
having a publisher, so I self published, and even new
writers that do get publishers, they're kind of left to
their own devices for marketing. I have a healthy platform
(41:58):
on social media. Whenever I write an email or a letter,
I always end the word piece I've been doing in
my whole life. I want to be part of bringing
unity back. When we found my uncle's piece of music,
the first thing that I said is I don't want
to do a documentary that's solely about the Holocaust. I
wanted to use this piece of music as a clarion
(42:20):
call because whether it's the concentration camp, or the cotton
fields or the inner city streets, people turn to music
as a way of oak, as a way of feeling
that life matters that day, you know, in the most
dire of circumstances. I try to imagine my uncle and
a friend of his who worked with him the lyrics.
(42:41):
Imagine you're in like a barrack of a concentration camp
and they were writing a piece of music that was
the moment that they needed to have in order to
feel a little bit of sanity and a little bit
of poke. And I just think that it's such a
powerful statement when you look at rap music comes from
where it comes from the slums, whether Rits in Compton,
California or the Bronx. That's where the music comes from.
(43:04):
That's where people need to feel like they have a voice.
And what's interesting is my uncle's song was originally written
as Stay Silent. Lyrics were don't let them take your tears,
keep your dignity, and I didn't want to have him
go down in history and if I was lucky enough
(43:26):
to bring his story to the world with that, and
I had a very well known songwriter READO the lyrics,
and that's how we came up with Bulky Silent. So
it just feels like I have a reason to be
here and to keep forging through, and you know, I'll
be damned if I don't find my way through the
end of this. As it is, I've been able to
(43:47):
use the title Won't Be Silent for a documentary about
protest music that airs later this fall. So I feel
like I'm all about speaking up and not being silent,
and I think that everyone always that to themselves, and
unfortunately some will do it with anger, and I try
to do it with humor and love.
Speaker 7 (44:07):
There sometimes are consequences to speaking up, and I think
that's what people get concerned about.
Speaker 4 (44:13):
Right, But there's nothing to fear but fear itself. I
intended to just kind of be the best who I've
been my whole life and only work towards making it
better and more profitable, which is of course the issue
of the day, which is why when you go to
wipe silent dot com and you navigate to the top,
you'll see the various opportunities that I'm trying to cultivate
(44:35):
as part of it.
Speaker 5 (44:37):
What do you think could be helpful to people that
I feel like a lot of the division and politics
today and a lot of the racism and misogyny and
everything is people have this anger and they don't really
know what it's from or what to do with it.
You can disagree with somebody without going ballistic and calling
them the enemy and calling for them to be killed
and stuff. A lot of that's going on now.
Speaker 4 (44:59):
A little bigot Beethoven said music will save the world,
and music is what brings people together. And if you
go to a concert, you don't know if you're standing
next to your enemy or your friend. You're there. You've
been brought together through music, and that is part of
the rallying cry of my project. Music is going to
(45:20):
be what brings people together, and that's the journey. I'm
going to stay on until it's proven that it's not
supposed to happen. Right like things happen, And you have
to like when Cindy says say yes, I'm just saying
yes to the process. Listen.
Speaker 7 (45:34):
Do you have any thoughts or comments?
Speaker 3 (45:36):
I absolutely love what Abe is doing and he's been
on my TV show A Little Gift and yeah, just
doing some amazing things.
Speaker 8 (45:43):
Abe.
Speaker 3 (45:43):
You got to keep it going. I know you will,
and I can't wait to finish reading your book.
Speaker 4 (45:47):
The book's hilarious and very moving because I've had traumatic
experiences outside of Aaron's who are allocausts, the virus. It's
just forging through, and I think that we all have
a chance to get through our challenges.
Speaker 7 (46:02):
I mean, my personal view is that it's not so
much that people are so different. It's sometimes they're our
leaders that exploit those differences and exaggerate them and exacerbate
conflicts to get what they want. We have to be
wise enough to appreciate that that's what's going on and
not let them get away with it. And if you
(46:23):
get sucked into somebody else's dialogue, nobody really know what
the right decisions are for the world. Nobody can comprehend
all of the things that are going on in the
United States. At one time. They take a position to
gain support and then they can use that power or
whatever reasons that they want to. So I agree with
(46:45):
you that music is a great way to bring people
together because we all enjoy music. It reminds us of
our shared experiences and hopefully sort of diminishes our differences.
Speaker 4 (46:57):
Yeah, and if you go to the website, I won't
be silent dot com. It'll go right away to a
little about the book. But if you navigate at the
top of the website, you'll see a sizzle real for
the project about my uncle. Click on the word music
and you'll see all the various recordings be done so far.
You can also go to my sub stack and you
can also go to my Etsy shop to get your
(47:19):
won't be sirent with your shirt.
Speaker 5 (47:20):
What both of you are doing Cindy and a just
wonderful things for the world. We'll be right back. Passage
a profit with rich Andaliz with your heart stay too,
go still, Mornicoe.
Speaker 8 (47:29):
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Speaker 7 (48:30):
It's passage to profit. Now it's time for Noah's retrospective.
Speaker 5 (48:35):
Noah Fleischmann is our producer here at Passage to Profit,
and he never stops trying to make sense of the
future by looking at the past.
Speaker 11 (48:44):
It just wouldn't have been my grandmother's home without Life
on the parlor table every week, the original Life magazine,
the one with the great photographs and articles capturing our
nation in our world. Oddly enough, when my grandmother left us,
so did that original iconic version of life. I couldn't
imagine a child without TV Guide, that little digest, but
we would buy in the convenience store every week that
(49:04):
would tell us when your favorite movie would be on
at three o'clock in the morning that you'd end up
having to stay up for on Friday nights. I don't
think I stayed up to catch a movie at three
am in many years, decades. In fact, the greatest innovations
are not always the ones that are going to last forever,
but it's the best entrepreneurs that know their market, know
the culture, know when to get in, know when to
(49:26):
get out, and they know when to give that creation
of theirs life.
Speaker 1 (49:31):
Now more, with Richard and Elizabeth passage to profit.
Speaker 5 (49:35):
It is time for secrets of the entrepreneurial mind. Abe Girkoh,
author advocate, Hey, whaten is one secret that you would
want to share with people listening to this show about
being successful as an entrepreneur, podcaster, bookwriter, whatever.
Speaker 4 (49:53):
I think the secret is just loving yourself enough to
keep though It's part of my whole way that I
feel like I survive challenges in general, and when you
apply it to a business, I mean, this part of
won't be silent. I feel like I am young again.
I've never written a book before. I've always wanted to.
(50:15):
I had pages and notes and notebooks flailing around the house.
But last April, when I made this commitment and worked
through it and marketing through it, podding through it, it's
the secret of loving yourself announced to keep going. And
you know, again, success is subjective. I get unbelievable support
(50:36):
from the people on my social media channel and emails
all day long thanking me for my honesty, for the helping,
like especially through that last election in twenty twenty and
twenty twenty two. I just am very honest with how
I perceive what's happening in the marketplace. But that's so rewarding.
There's a richness to having people respond to the work.
(50:59):
And that's the big secret, wanting to make sure that
people are perceiving what you're doing as beneficial.
Speaker 5 (51:06):
It's excellent. Yeah, what's your secret to success or to
overcoming failure?
Speaker 7 (51:11):
Overshaming failure?
Speaker 3 (51:13):
Oh my god?
Speaker 7 (51:14):
Well, I think one secret of the entrepreneurial mind is
kind of what Abe said. I think I'll figyback off
of that a little bit, defining success for yourself and
understanding what is important to you. If you're thinking about
things like your legacy, that's another thing to think about.
If you're thinking about just making your car payment next week,
(51:36):
that's another type of success.
Speaker 11 (51:38):
You know.
Speaker 7 (51:38):
For me, success is, you know, having enough money to
meet my obligations and making sure that I don't have
to stress too much about money. But for me, success
is also the opportunity to meet interesting people and have
interesting discussions. And success for me also is having a
certain number of accomplishments. Even doing the smallest things like
(52:03):
cleaning off the deck gives me a sense of accomplishment
and that makes me feel successful, and that fuels motivation
to go out and do more stuff. And sometimes it's
really just the small things that are most important. But
understanding what success is to me, I think is very important,
and being less influenced by what I think other people
(52:23):
have as their definition of success.
Speaker 4 (52:25):
It's very personal, you know. It's like, you can't, like,
even if we're in the spaceic podcasts and whatnot, celebrity
to me doesn't necessarily automatically make you successful. Having worked
in Hollywood on and off for years and been inside
there looking less. It's a lot of times it was like,
you know, the curtain is revealed, you know what I mean,
(52:46):
we see what's behind the curtain.
Speaker 5 (52:47):
Well, so my secret, I think you have to anticipate
that it's not going to be clear sailing. And you
have to anticipate that if you're using any kind of tech,
any hard work, any stuffed it's gonna screw up. You're
gonna have a Zoom meeting, for instance, with somebody important
and you got to get on there and Zoom decides
(53:09):
to do an update that takes ten minutes. I mean,
you have to know things are going to go wrong
and you have to be able to come back from that.
Speaker 4 (53:17):
Anything that had the wrong will you know. And that's
the premise that you should go with so that when
it does happen, your life not left shot excellent.
Speaker 7 (53:26):
Well that's it for us. Passage to Profit is a
nationally syndicated radio show appearing in thirty one markets across
the United States. Thank you to the P two P team,
our producer Noah Fleischman, and our program coordinator Alicia Morrissey
and Rissy kab Basari. Look for our podcast tomorrow. Anywhere
you get your podcasts, our podcast is ranked in the
top three percent globally. You can also find us on Facebook, Instagram,
(53:50):
x and on our YouTube channel. And remember, while the
information on this program is believed to be correct, never
take a legal step without checking with your legal professional first.
Gearhart Law is here for your patentrademark and copyright needs.
You can find us at gearheartlaw dot com and contact
us for free consultation. Take care everybody, Thanks for listening,
(54:10):
and we'll be back next week.
Speaker 1 (54:13):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.
Speaker 2 (00:09):
Set a price on content and have people rent that.
Speaker 3 (00:12):
Take action, even if it's something little every day.
Speaker 4 (00:15):
If everyone could feel the way I felt, we would
not have as many wars.
Speaker 5 (00:20):
I'm Richard Gerhart and I'm Elizabeth Gearhart. You've just heard
some snippets from our show.
Speaker 3 (00:24):
It was a great one.
Speaker 5 (00:25):
Stay tuned, especially if you want to start a new.
Speaker 1 (00:28):
Business, ramping up your business. The time is near.
Speaker 6 (00:33):
You've given it hard, now.
Speaker 1 (00:35):
Get it in gear It's Passage to Profit with Richard
and Elizabeth Gearhart.
Speaker 7 (00:41):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks, and copyrights.
Speaker 5 (00:49):
And I'm Elizabeth Gearhart. Not an attorney, but I do
marketing for Gearhart Law and I have my own startups
in podcasts.
Speaker 7 (00:55):
Are you one of the two and five Americans wanting
to start your own business or already a business owner?
Stay tuned. The show is about starting and growing your business.
Welcome to Passage to Profit, the Road to entrepreneurship where
we learn why and how ordinary people just like you
started and grew their businesses. And we also talk about
the intellectual property that helps protect your innovations.
Speaker 4 (01:17):
We have an.
Speaker 7 (01:18):
Amazing guest, Bob Bowden, founder and CEO of Vidafare. He's
also a broadcast journalist and a former executive director of
Choice Media.
Speaker 5 (01:27):
And then we have two amazing guests. We've been talking
to them before we started recording, and I could tell
this is just gonna be a really fun show. Today
we have Cindy Woodeman with just a lot of wonderful
things she's doing. She's a coach, she does charity work,
the podcast host and a beekeeper's And then Abe Girkoh
who has written a book. He's an author, an advocate
(01:49):
of podcast hosts, and a second generation Holocaust survivors. So
congrats to you.
Speaker 7 (01:54):
But before we get to our distinguished guests, it's time
for your new business journey. Two and five Americans want
to start a business or are already business owners, and
they have lots of questions about starting a business. So
we're here to answer some of those with our guests today.
So the question that I want to ask our guess
is what is the nightmare business scenario that affected you
(02:19):
most in your new business journey. I'd like to go
to Bob. Bob, welcome to the show. Tell us about
your nightmare business scenario.
Speaker 2 (02:27):
You know, it's pretty easy for me, and I would
say in a nutshell, it's hiring the wrong people. And
when you start out as an internet tech startup, you
oftentimes have to hire people that have skills you don't have.
It turns out most of us are pretty good at
hiring people who do things we've done before that we
fully understand the flow of the needs of that job
(02:48):
and assignment. But when there are things that we haven't
personally done before, it's a little harder to hire.
Speaker 7 (02:54):
The right person. Finding the right people in the entrepreneurial
world to work with is a never ending quest, right
and when you find somebody that works, you will grab
onto that because you know, yep, finding somebody else may
be difficult. Cindy, what is your nightmare business scenario?
Speaker 3 (03:11):
I'm going to go with Bob too on the same
thing about hiring the wrong people. Yeah, I did the
same thing. I ended up hiring someone to take care
of something for me. I was so excited I went
out and got contracts. I'm going to have this delivered.
It's so amazing, everything's wonderful, everybody's happy, and it doesn't
come out. So then I had to hire someone else.
Can't get the money back from the other one. In
the midst of this, the person I hired also hired
(03:33):
someone else deal not getting it done, so I had
to double pay to actually get the work done. It
was terrible. So that is my nightmare story.
Speaker 7 (03:41):
And it always takes twice as long and costs twice
as much, right, Abe, what is your nightmare business scenario?
Speaker 4 (03:49):
I started Won't Be Silent as a film project in
twenty eighteen and we were filming the documentary. It was
going beautifully. I raised the funds that we were filming,
and COVID happened. It was either going to be the
end of this project or I had to figure out
how to salvage what had been such this beautiful experience
(04:11):
to that moment. And it's when I decided, since we
were all locked down and there was an election coming up,
was what better way to say I won't be silent
than by voting? And I got very involved in voting
rights organizations and took the message and made it relevant
and still to this day, it's excellent.
Speaker 5 (04:31):
Elizabeth Well, I was remodeling our podcast studio. That's great,
except that has anybody ever had to deal with a
city on a remodel of a business dealing with the
city is it's a little bit of a nightmare. Maybe
it's a small part of a bigger nightmare, but I
could tell this story real quick. I went down to
(04:52):
pick up the permit and they were opened till four thirty.
And I got there like five to four, and they
had put in this new regulation in New Jersey. There
was a guy ur with the woman at the desk
trying to figure out how to fulfill what she wanted.
By the time I got up, there was a minute
after four, and she's like, I'm sorry, our register closes
at four, so we can't take your check and give
you the permit today.
Speaker 7 (05:13):
I even know they were open until four thirty.
Speaker 5 (05:15):
We're open until four thirty. So that was a little
tiny nightmare.
Speaker 7 (05:19):
There you go. I mean, insofar as my nightmare scenario goes.
We had one a couple of years ago, same stuff
that Bob and Cindy were talking about. We were doing
a software transition and we had the wrong people, and
we had been in business at that point for seventeen years.
We had all of this data that had to be migrated,
and it just didn't go right. And the frustrating thing
(05:42):
for us was that we couldn't send out our invoices
to our clients because the software wasn't working, which meant
we were getting paid and so it was a really
stressful time for us. When we had started the project,
we were told that it would be like upgrading from
Windows ten to Windows a lot because we were just
going to a newer version of the software. Well that
(06:04):
wasn't true at all. Everything had to be redone. The
whole team had to relearn a whole new software package.
And what I learned from that was before you do
anything like that, you really have to do a lot
of due diligence and make sure that you know what
you're getting yourself into and that you have a very
clear project plan. So that's it for your new business journy.
(06:27):
And now it's time to go to our future guest today,
Bob Bowden, founder and CEO of Vitafair, and we're going
to be hearing about that. He's also a broadcast journalist,
and he's the founder and former executive director of Choice Media.
So tell us a little bit about vidafair and why
it's important for creators.
Speaker 2 (06:47):
The concept is simply to allow content creators.
Speaker 7 (06:50):
A way to make money from their work.
Speaker 2 (06:52):
I'd been a documentary filmmaker and I was touring the
country going to film festivals, and I noticed that most
people who created film films sometimes spend half their life
savings or more into these projects, sometimes spend years of
their lives into these projects. They would have nothing if
sometimes even get lucky enough to be in a local
film festival, invite all their friends and relatives and co
(07:14):
workers and actors to come see the one screening, and
then it's all over and they just all go home.
The best they can do is put it on YouTube
after that. And I thought to myself, why isn't there
a way for someone to set their own price, much
like on Airbnb. How you'd set a price to rent
a condo and people if you set the price to
eye for your condo, that's on you. Maybe you won't
get a lot of rentals. But you set a price
(07:35):
to rent a condo, and people have a way to
rent your condo why shouldn't there be a similar way
where you could set a price on content and have
people rent that and you get paid for whether it's
a film or a comedian with a video stand up
comedy or skits, or a cooking show or a music
video for musicians who have a hard time monetizing music lately,
(07:57):
so we created vidafair, which is the way people can
set their own fee on video and then have their
social media followers or friends, etc. Rent it and they
get paid.
Speaker 5 (08:08):
I think this is a great idea, you know, quite honestly,
Richard and I have watched everything we think we want
to watch on Netflix and there's nothing on TV. So like,
really some fresh contents because I'd like a wider selection.
Speaker 2 (08:22):
I have had people approach me say why don't you
just curate this and make sure only the best videos
get uploaded, and I'm like, no, I am. There are
enough gatekeeper platforms. There are enough hbos out there, at
Netflix's out there, at Hulu's out there, and I can't
even list them all, Peacocks, etc. Go on and on
with all these subscription platforms. I don't think we need
more of that. I basically want to be the pay
(08:43):
per view YouTube. I don't want to be yet another
gatekeeper platform. Bob, How did you come up with the
idea in the first place. Yeah, it was really just
like I said, being at film festivals and seeing people
had no way to make make a penny from their content.
People said, well, your YouTube channel can be monit tized. Well,
that's if you already have one thousand followers, and if
you already have four thousand hours of people watching your content,
(09:07):
and then drum roll please, you get on average less
than two tenths of a penny per view through an
advertiser YouTube monetization plan. That you get point one eight
cents perview. I mean that's a rounding error, you know.
I mean you could even charge you could charge a
very fair price. You could make. Imagine you made twenty
(09:29):
five cents perview and that was the fee that you
set for your Vida fare upload. Twenty five cents. I
mean that's the one hundred and twenty five x that's
one hundred and twenty five times the perview compensation then
you'd be getting by YouTube advertiser monetization. So yeah, I
felt like people needed a way, and and of course
it's not just films either. Like I said, there's all
kinds of content. People come up with new forms of
(09:51):
content every day, even just podcasts. Podcasts like yours, by
the way, you know, people give away a certain amount
of free content, and then it's not unusual for them
to say, oh, now, now, if you're a fan already,
you can look for my paywall content over here. On Patreon,
which is a subscription platform, we wanted a non subscription
way to do that. Since so many people are sick
of subscribing to things hashtag subscription fatigue. We wanted a
(10:14):
way you could pay a la carte to support someone
you liked without being asked to subscribe to yet another thing.
Speaker 5 (10:20):
So what percentage of that does the creator get?
Speaker 2 (10:22):
Well, it's not based on a percentage. In fact, that
was a thing we tried early on. We thought, okay,
we'll just make it a percentage, like you set your
fee and then we'll take a percent But then we thought,
why should we get more just because one person charges
more for their work than another person and they're both
say they're both two ten minute videos. One person charges double,
(10:43):
the second person charges double with the first person charges
why should we get more for serving the bits the
ones and zeros of that second video if it's the
same amount of data, and I kind of thought, you know,
fairness is the principle of our platform. We should be profitable,
but we should be paid based on our storage and streaming,
not based on what someone else charges. So our platform
(11:04):
fee is purely based on the duration of the upload.
It's not based so it's not a percentage. To answer
your question, it's basically works out to basically, a penny
and a half per minute is our platform fee. If
you charge a dollar, and let's say it's a ten
minute video, platform fee would be fifteen cents penning and
a half per minute times ten minutes, so fifteen cent
(11:25):
platform fee a dollar fifteen would be basically the total.
But if Richard charges ten dollars instead of one dollar
for the creator fee, it's still a ten minute video,
it's still a fifteen cent platform v you would be
ten dollars and fifteen cents retail rounding off. In other words,
so our platform fee is based on duration, not based
on percentage.
Speaker 7 (11:44):
Bob, if an entrepreneur wanted to create their own software platform,
what steps would they go through in order to do that,
and what advice would you have for.
Speaker 2 (11:56):
Them, I mean one piece of advice, would we do
something different that isn't being done already. I do see
a lot of people trying to be another provider of
an existing paradigm that I see that already exists, and
it's hard enough to be successful and kind of take
on big tech as I like to say, if you
are doing something original, but if you're not doing something original,
well you.
Speaker 7 (12:16):
Should probably wait till you have a better idea.
Speaker 2 (12:17):
That would be one piece of advice I would give.
Speaker 7 (12:19):
And then in terms of the nuts and bolts of
building platform, what was that process?
Speaker 8 (12:24):
Like?
Speaker 2 (12:24):
What I did was I said, why don't I turn
to somebody that knows this space really well and ask
them to give me personal recommendations of people they think
would be a good fit for what I'm doing. That
made all the difference, And I'm actually lucky that was
just the second iteration, you know that I didn't go
around with more iterations of that first failed attempt of
(12:45):
trying to just vet people through talking to them and
that kind of thing. When you ask people for their advice,
I find they most people take it very serious, like
they really want to recommend somebody that they think really
will be a good fit for this, and if they
know the space extremely well, which is how you select
the person from whom you ask advice, they'll generally give
(13:06):
you a really good recommendation. That's how we solved that.
It moved on and ended up with somebody amazing, Like
we ended up talking to a person who ran a
school for what's called full stack programming, somebody that can
program everything from iPhones to Android to websites, etc. And
does banking interactions, etc. As we do streaming services of video.
(13:27):
So we basically found someone who ran a school for that,
who has seen hundreds and hundreds of people come through
their school, and end up hiring one of the professors
of the full stacks programming school. It made all the difference.
Speaker 7 (13:39):
I love that answer because we're so quick now just
to go to the internet and read reviews, and that
can only tell part of the story. But if you
can find somebody who knows somebody that they've worked with
and understands their work ethic and their integrity and their capabilities,
that's one of the most powerful ways to find the
(14:00):
right people. So I'm really glad that you mentioned that.
Speaker 5 (14:03):
So I'm doing a deep dive in the podcasting space,
and I feel like the podcasting space is seventy percent marketing,
and I think for your site, marketing is huge. So
my question for you about that is do you personally
market the site? Well, obviously you're coming on the show,
so you do, right, But then everybody that has something
on there, are they marketing it too? I mean, is
that part of the dealer. Can they just market it
(14:24):
or not?
Speaker 2 (14:24):
They can just market it or not. We sort of
advise people it's in their own interest to do so,
because the more people that know about their film being
available for rent, or their video or whatever it is, comedy,
et cetera, the more people that know about it, the
more rentals they'll get. The closest analogy to what we
do is Patreon, which I mentioned before. From a marketing
point of view, we see it kind of similar. You
(14:46):
don't see Patreon spending a bunch of money on the
Super Bowl ad to say go to patreon dot com
to find random content. Now they use the actual content
creators to tell their social media followers.
Speaker 7 (14:57):
Go look at my content.
Speaker 2 (14:59):
Maybe there's an initial stage where we do need to
do a lot of marketing to actually just get on
anyone's radar at all, which is kind of the phase
we're in right now. But that after that, it seems
to me that it would make more sense for the
content creators to basically tell their followers about their own
content on our site.
Speaker 7 (15:15):
So who would you think of as your competition?
Speaker 2 (15:18):
Probably Patreon, It's probably the closest thing. I mean, you
could From the film space, you could say Vimeo, which
is a publicly traded company. Vimeo has been around forever.
There's a lot of ways I would argue we're better
than they are, Like, for example, we'll start with the
fact that you need one hundred and twenty dollars a
year pro level subscription on Vimeo to monetize anything, whereas
we have a one time upload fee of two dollars.
(15:39):
So it's pretty big difference one hundred twenty dollars a
year versus two dollars one time. But from a film space,
I would say Vimeo. From a podcast monetization space, I
would say Patreon.
Speaker 5 (15:49):
So do you envision maybe because this can probably hasn't
had time to happen yet, somebody just like blowing it
out of the water on your site and then getting
picked up by NBC or you know, peacock or something.
Speaker 2 (16:02):
That's the kind of problem I'd love to have. I
would say, bring that all.
Speaker 5 (16:06):
I think that's gonna happen. We're gonna speak it into existence.
Speaker 7 (16:08):
Here we go. We're we're gonna put good karma out there. So,
before becoming the CEO of Bitteffair, you were a broadcast
journalist and you also were the former executive director of
Choice Media. How does what you're doing now differ from
the previous things you did in earlier in your career.
Speaker 2 (16:29):
You know, I started out as an engineer with a
master's in engineering, but I was never really a software
guy in terms of even managing software development, which I
do now, So that's how it's different. I would say
most of my career was in the media. The nexus
between technology and content, the combination of those two subject
matters is one that my resume seems to emphasize.
Speaker 7 (16:51):
Passage to profit with Richard analyst Gerhart. Our special guest
today is Bob Boudle, who is the founder and CEO
of Vitafair, and we'll be back with more right after this.
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Speaker 7 (19:02):
Now back to Passage to profit once again.
Speaker 6 (19:05):
Richard and Elizabeth Gearhart and.
Speaker 5 (19:07):
Our special guest Bob Boden. And Bob has something we
all want, whether we're a creator or a watcher of
created content, and it is called vinafare, and there's a
reason for that name. It's fair to both sides. But
he's also done something with the payment structure that I
think is just phenomenal. So can you talk about your grains.
Speaker 2 (19:28):
Sure, basically no different than an Internet token you see
on some other sides, but we call it our grain token.
So you buy a package of grains once and then
you use a few grains with each purchase of a
rental of a video. And what that does is that
the credit card transaction fees happen once because you're buying
the package of grains, and you pay the credit card
(19:49):
transaction fee once, and then that way each rental you
have a fraction of the transaction fee. Associate with a rental,
so you pay a lot oftentimes half or less than half.
I think about the gym memberships, right, the gym memberships
that people join the gym and they go once and
never go back again. Like a lot of times, subscriptions
are a scam, basically a way to get money for
doing for providing less services than people think they're signing
(20:12):
up for because they stop using it. And so that's
how I feel about it. I'm tired of subscribing to stuff.
We've made a choice to put the customer's interests, or
at least our expectations for what the customer might want,
ahead of what potential venture capital investors.
Speaker 7 (20:28):
Might want passage to profit. With Richard analyst Gerhart, we
have an amazing guess Bob Bowden, founder and CEO of vidafare. So, Bob,
what kind of feedback have you gotten on this business.
Speaker 4 (20:40):
Model so far?
Speaker 2 (20:41):
Feedback we've gotten, I guess to some extent, people are
confused by the word grains. So that's why now you'll
notice earlier in the interview I say grain tokens because
if you speak token, they go, oh, they just have
better cognition of what that is. So that's one thing. Yeah,
the people see both prices on a video and they'll
see like the little thumbnail of the video and they'll
(21:03):
see the two prices that I'll be confused by that.
I would say, that's the number one thing we get
asked about. And yes, people will also ask the same
question you did about percentage. They'll say, what's the percentage?
What percentage do you get? I would almost love to
just say, okay, it's fifteen percent. Instead I have to
go through this whole thing. We don't charge a percentage.
We charge based on the services we're doing, which is
you know, storage and streaming, and so that's another thing.
(21:24):
We get a lot listening to you.
Speaker 5 (21:25):
It's almost like all the subscription services are like all
you can eat restaurants and you've got the culinary Institute.
Speaker 2 (21:32):
Don't we all see subscriptions as a thing that's sort
of invading our lives in so many ways. I almost
want to I almost want to make my own comedy
video of someone going to, like order a hamburger at
a restaurant and they're like, well, we can give you
our hamburger subscription. That means you get you know, five
per months, and you have to sign up for Like,
who would want that?
Speaker 7 (21:50):
Media companies have been tying content together forever. Just look
at your cable channel where you get fifteen hundred channels
and maybe you watch twenty of them the most right.
Speaker 2 (22:01):
Imagine if you had a competition of cable channels instead
of a cable monopoly for those of us that remember
the cable TV era, and one of them just let
you buy channels all Kart, and the other said, no,
we're not going to do that. We're only having this
giant package and you can only be you know, and
that's all you can do. Can't you serve your customers
the best? Why do you have to basically screw over
(22:21):
your customers by making them buy content they don't want.
I've never made any sense to me what do I
actually want when I am a consumer? And that's how
this platform was designed.
Speaker 7 (22:30):
Well, that was amazing, Bob. We really enjoyed speaking with
you about Vidafair.
Speaker 5 (22:34):
Passage to Propit, the Road to Entrepreneurship with the ritard
Elizabeth Kearhart.
Speaker 7 (22:39):
And now it's time for IP in the News. So
the question is is it jelly Roll or jelly Roll. Well,
everybody knows the famous country singer jelly Roll. Well, it
turns out that there was a band in Philadelphia jelly Roll,
the Philadelphia wedding band.
Speaker 5 (22:57):
The Philadelphia band jelly Roll got a trademark on their
name quite a while ago and had been using it
in Philadelphia and didn't really care that Jelly Role, the
country singer, used the same name because nobody really knew
who he was. Well, now everybody knows who he is,
absolutely and they came back and said, hey, wait a minute,
we had the trademark on that name, we've been using
that name. You can't just take our name. And so
(23:19):
they sued him for trademark infringement.
Speaker 7 (23:22):
And they never actually got a decision from a judge.
What they did was they settled the case and now
the jelly roll band in Philadelphia is called the jelly
Roll Band, and that's different, of course than the country
music singer.
Speaker 5 (23:41):
So they settled their differences. So now they both get
to use a name, so there can be happy endings.
I'm hoping the Jelly Roll Band and Philly got some
sort of compensation.
Speaker 7 (23:50):
I hope. So the agreement was kept secret and the
moral of the story, I think is have a trademark.
So the jelly Roll Band had a trademark and it
gave him something to negotiate with, and they were suffering
because of jelly Roll's success. People were trying to find
them and they were finding the singer instead, and so
(24:11):
there was definitely customer confusion. And we're glad they settled
their differences and we hope jelly Roll the band got
something out of this.
Speaker 5 (24:19):
There are different ways to use trademarks than you might expect.
Speaker 7 (24:22):
The lesson is get your trademark and protect yourself.
Speaker 5 (24:25):
And people want to know more about trademarks. How can
they find out more?
Speaker 7 (24:30):
Well, I'm glad you asked. You can go to learn
more about trademarks. Dot com and you can download the
Entrepreneur's Quick Guide, the trademarks, or you can book a
consultation with me Richard Gearhart. So check it out Passage.
Speaker 5 (24:44):
To Profit, the Road to Entrepreneurship with the Ritard Elizabeth
Gearhart and our special guest Bob Oden, and we will
be right back.
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Passage to Profit continues with Richard and Elizabeth Gearhart.
Speaker 7 (26:55):
Coming up soon, we have Secrets of the Entrepreneurial Mind.
But before we get to that, it's time for Elizabeth updates.
So Elizabeth, what's going on?
Speaker 5 (27:03):
Lots of things are going on. I will say that
I have a meetup group that I co host with
Stacy Sherman and Mark Ronnick as well, so they're both
pot in the podcast space, Mark especially, and Mark does
a zoom portion for us. It's a hybrid meetup and
it's called Podcast and YouTube Creators Community, and we're calling
it pod Experience for now, we're not sure we've got
(27:24):
to keep that name. So if you go on meetup
or event, you can find podcast in YouTube Creators Community.
They're great events. We get a lot of people that
come in person, a lot of people come on zoo.
So that's one thing. And then I have a podcast
with Danielle Woolley called The Jersey Pod Cats and we
talk about cats. And it was started because I had
a cat that needed some palbum was I was looking
(27:44):
for advice from a cat community, so I thought I'll
start podcasts. Danielle's a wonderful podcast partner. And right now
we're talking to Mike Ham who has been on this show.
Mike is a Jersey guy and he has started a channel,
a TV channel all about people doing stuff in Jersey.
So all his creators that are on his channel are
people that are kind of Jersey forward. So we'll see
(28:07):
if he wants the Jersey podcasts might not fit with
what he's doing. He's got a lot of music and
stuff o there, but we will see. And then last
but not Lee's, we are remodeling our podcast studio, which
made it really difficult to do this show today because
normally we would either go into iHeart and record there,
which is the easiest, or we would go upstairs to
our podcast studio up about the Law Firm and record
there where we had everything set up, lights, cameras, Mike's
(28:30):
the road. Everything worked perfect. We've been doing up there
for a long time. Well, we had to tear all
that apart so we could remodel the space so that
we can run it out to other people to use.
Now we're at home in Richard's study and struggling through
the tech on this because it didn't quite work well today,
but the podcast studio is going to be awesome when
it's done. And I'm really excited. And we have a
design from a designer that I just love. So that's
(28:52):
it for me. So we will go on to our
next guest. Now, welcome Cindy Whitteman. You are a presenter.
You'd have cffused, driving parents, action mastery coach, speaker, TV show,
podcast host and beekeeper. How do you do it all?
Speaker 3 (29:05):
Well, I guess the easiest answer is I run my calendar.
I don't let it run me.
Speaker 5 (29:09):
Well that's awesome. What is your favorite project that you're
working on or what are you putting the most time into?
Speaker 3 (29:14):
Now I would say it's Force magazine. So I actually
had a dream one night and because somebody had asked
me several days in a row, well, gee, Cindy, you
know you've already you know, started your own business. You
have these four international best selling bookshiep, all these things
going on in your life. Well, what's going to be
next for you? And so I would write that down.
I always write down questions to myself before I go
to sleep every night, and so I wrote that down
about three nights in a row. And then I had
(29:35):
this dream that I founded this Force magazine where we
highlight people who are forced to be reckoned with. And
that's what I do now is I highlight people from
all around the world in Force Magazine. And that's what
I'm working on right now and is absolutely joy.
Speaker 7 (29:49):
Can you talk about some of the people that you've
talked with with Force Magazine?
Speaker 5 (29:52):
Oh?
Speaker 3 (29:53):
Yes, Oh my goodness. I love Russell Rogers. He's incredible.
He was actually our cover for our June edition. He
started whole mission about getting people and families outside of
their house on the second Tuesday of every month, off
their devices to go for a walk together for two miles.
So really it's just a focused on family time and
not being on our devices. So his mission is amazing.
(30:16):
He's also an author.
Speaker 7 (30:17):
That's really great.
Speaker 5 (30:18):
I did want to ask you about something really cool
that you're doing. It's called Driving Single Parents. Can you
talk a little about that.
Speaker 3 (30:26):
Oh my goodness, I call this my heart work. Driving
Single Parents is a nonprofit where we give away cars
to single parents in need. All of this stemming from
my departure from a domestic balanced relationship. Once I left
that situation, I got myself into success a little bit
of what you might consider success. I wanted to give back,
and so I founded that nonprofit. We've been doing that
for seven years now and I absolutely love it great.
Speaker 5 (30:49):
So you're also a coach. Do you coach one on
one with people or do you run workshops?
Speaker 3 (30:53):
I actually am on a waiting list, so I do
one on one coaching. I also coach some groups of
individuals or people who are trying to get their businesses,
the people to communicate more in their businesses. Really, I
do a combination of things. I used to do life
and confidence coaching, and then once I realized that journey
is what we really need is to take action. But
how do we do that? It's like the most difficult thing.
(31:15):
So that's how I shift it off to action mastery,
where I teach people how to come up with their
ones wishes and desires and take action, even if it's
something little every day into actually achieving that goal.
Speaker 5 (31:27):
I think that's awesome. I think having a coach is important.
I have a coach and we come up with a
list every other week and she checks in with me,
what a Jim mark off your list? Are you still
puting this or about and having that accountability really helps.
Speaker 3 (31:41):
It really does.
Speaker 7 (31:42):
What would be your first step in beginning a coaching relationship.
Speaker 3 (31:47):
Well, I think listening is really important. You know a
lot of times we talk a lot and we listen
a little, So I think it's really important to listen
and hear the person out totally and fully, and then
ask the question are you willing to see it differently?
Because that's the key right there. You get a client
and if they're not willing to see it differently, then
you really don't have a lot of coaching to do.
(32:07):
You have to have a client that is willing to
see it differently, and then you can set up a
structure and a plan to help them achieve their goals.
Speaker 7 (32:14):
Have you ever talked with somebody who said, no, I
don't want to see it differently.
Speaker 3 (32:18):
I have, and actually I'm very selective with the clients
I take on. I think that not every coach goes
with every client. It really takes a special bond. You know,
you can have a conversation with a thousand people, but
there might only be five people out of that whole
thousand that you really connect with. And I think it's
so important for people to really dedicate their time and
create change. You have to have that connection with your coach.
(32:40):
So I always have a meeting with each person who
wants me to be their coach and make sure that
not only are they a good fit for me, but
am I a good fit for them? Because if they're
not willing to see it differently and we're not connecting
on that level, that it's not going to work. But
that's okay because I always refer people to somebody else
who probably can take on that role. And so, yeah,
I have people that have flat out said, you know,
(33:01):
I'm not willing to see it differently. I'm stuck in
my ways. This is how I see it, and that's
just the way it is. What it is is that
everybody wants a quick fix. Everybody wants a magic pill.
Speaker 4 (33:10):
You know.
Speaker 3 (33:10):
I like to say a lot of people like think
of it like a microwave. You know, you just push
a couple of buttons and boom, desire your dream life,
you know, beautiful car in the driveway. But unfortunately that's
not how it works. It takes consistent action.
Speaker 7 (33:23):
What kinds of behavior changes do you see with the
people that you work with.
Speaker 3 (33:28):
I really think that it's a switch in your mindset.
You know, I kind of like to describe it like,
is if throughout our lives, we're picking up all of
these pieces of clothing, right, and you just put them
in your suitcases, and you just drag these suitcases around
with you everywhere you go in your life, and those
suitcases eventually turn into concrete. And what we don't realize
is you have the choice to just stop and let
(33:49):
go of those suitcases full of concrete and move on.
So the biggest thing I see is when people realize,
wait a second, I'm in a prison of my own mind,
but I have the key and I can online myself
and my potential is here, and that the powers within me.
Once they get that shift, that's whenever things really start
to change, and that's when they really start to see
(34:10):
that they can change the dynamic of their future, right
a little bit at a time.
Speaker 5 (34:14):
So, can you talk a little bit about your little
GiB TV show.
Speaker 3 (34:18):
So I have a fear of public speaking, and I
found that out when I started my nonprofit, Driving Single Parents,
And so well, if you're starting a nonprofit, you really
need to be able to speak and do all the
engagements and meet people and network, but shout such a
hard time with that. Well, fast forward years later, I
decided I was going to kick this fear of public speaking,
(34:39):
so I was just going to start saying yes to everything.
Well in that way, what happened was I ended up
getting several book deals in a row, and as soon
as you know, I said yes to all that. Then
I got offered the potential to have this TV show,
And at first I said, absolutely not. I have a
fear of public speaking. I don't know anything about TV.
Nobody wants to hear what I have to say. I
have there's no way I'm getting in front of a camera.
(35:01):
Never gonna happen.
Speaker 5 (35:02):
Can't do it.
Speaker 3 (35:03):
But then I remembered I made this stupid commitment to
myself to get over public speaking fear. So they said, well,
what if we let you pick the name of your show?
What if we let you pick your guests? What if
we let you pick the premise? What if we let
you pick whenever it airs? What if we let you
pick everything? Would you do it?
Speaker 5 (35:18):
Then?
Speaker 3 (35:18):
So, with all the obstacles being removed, I thought long
and hard about what would make it worth it for
me to swallow my fear and do it afraid and
smile and go through this whole TV show business thing.
And man if I could show people that you don't
have to do some big, grand gesture to give back.
You don't have to write a check for ten thousand,
you don't have to give a weekier time and volunteer hours.
(35:41):
You could do one little give it a time, and
in that we could highlight ordinary people doing extraordinary things
to help others, and highlight nonprofits from around the world
who are doing amazing things that really are moving the
new into a better place.
Speaker 5 (35:56):
That's great.
Speaker 7 (35:56):
Yeah, I mean I think if you're a content creator,
I think that that's a big part of it, you know,
wanting to get different points of view out there and
expose people who are interested in your content to new people,
new thoughts, new publications, whatever it is. And by focusing
on that and concentrating on getting the messages out, I
(36:17):
think that for me at least, takes a little bit
of the edge off of the public speaking piece, because
the focus is not so much on me, It's on
the people that are transmitting the message and I'm just
a part in that whole process.
Speaker 5 (36:30):
Yeah, so what is your podcast about?
Speaker 3 (36:32):
I actually wrote the international best selling book is Manifesting
Peep with my two oldest daughters because it was our
first question when we heard about manifesting. And so the
podcast is just basically a spin off of the book.
So really I just interview skeptics, critics, believers, people who
have personal stories about it from all over the world
and we just have a twenty minute chat about manifesting
(36:54):
and whether you're for against it doesn't really matter.
Speaker 5 (36:57):
I've you thought about getting the two most ardent people
on the opposite sides together on the same podcast.
Speaker 3 (37:02):
Well, I kind of have because it would be me
and my husband because we've done a podcast on as
manifesting bs together and he is totally against that. He
thinks just the stupidest thing in the whole world. And
I believe that there if you can put your mind
to it, you really can achieve a lot more than
what you believe.
Speaker 5 (37:17):
You can excellent. So how do people find you? So?
Speaker 3 (37:20):
I think the easiest way is Google. You know, my
name is Cindy Whiteman. You can find me on all
sorts of different platforms or at Cindy dot Whiteman. That's
how you can find me. On Instagram and if you
would just go to my website at cfviews dot com.
You could find out all about my business and all
the things I do to highlight people in the world
doing great things. And littlegib dot com to find the
(37:40):
TV show.
Speaker 5 (37:41):
Excellent and Witiman is spelled witt e m A N.
Thank you Sinny. And now we have somebody really cool
coming up. I'm excited to talk to him, Abe Girkoh,
author advocate. He is speaking his mind. Tell us what
you're doing. I want to hear all about this.
Speaker 4 (37:58):
Well. Currently, my book Won't Be Silent just came out.
It's on Amazon. Uh what it won't be Silent dot com.
Read a little about before you order it. But it's
a memoir, but it's really about my particular journey having
survived many different challenges and finding purpose. I think it's
(38:18):
really important to kind of figure out. It's the subtitle
of my book, it's won't be Silent, don't stop till
it matters, to really find what we're doing while we're
here on Earth that matters, and you know, it's been
a rewarding experience. It's kind of a It was on
my bucket list to finish this book, of course, and
when I handed it in the way I felt, having
(38:41):
given myself permission and the love and respect to finish it.
If everyone could feel the way I felt, we would
not have as many wars. It's the journey to love
yourself and to find that what you do as purpose,
and I just feel many people just don't and they're
stuck in anger.
Speaker 7 (39:00):
You know, So, so Ab, what is your purpose? When
you talk about the things that are most important to you?
What are the things that are most important to you?
Speaker 4 (39:10):
Well, you know, things kind of shifted in this current
political climate with the war going on in the least.
My family survived the Holocaust and the rise of anti
Semitism is something that I am vocal about and trying
to be an advocate for. And it didn't work during
World War Two, it's not going to work now. And
(39:32):
to inspire Jewish people to not be afraid and to
remember that we've been on this trail for thousands of years.
We were the slaves in Egypt. We kind of survived that.
We survived, you know, the Spanish Inquisition, we survived the Holocaust.
We keep surviving. So I try to be a positive
(39:54):
messenger for the people that are afraid of what's going
on with these people that are watching in the streets
with their faces covered and being violent. That is one thing.
And in addition to tell stories that people like my
uncle was killed in the Holocaust and he wrote this
piece of music in a concentration camp about had the
(40:15):
song of Resistance to the Nazis, and he was killed.
In seventy five years after his death, the song was
discovered and our family was contacted by the Holocaust Museum
and it was like Wow, from the ashes of the
Holocaust came this message that I wanted to make. Otherwise
he would have been just one of the six million
(40:35):
anonymous Jews that I wanted to give them a name,
a face, and potentially a legacy. So I took this
piece of music. I've been turning it into a song
of resistance to the moment that we're living in. So
we've had a recorded in all different genres. We filmed
it and it's a project that will still continue. But yeah,
(40:56):
that to me matters. And of course the name of
my book won't be teach people to speak up, especially
now where there's another contentious election le. And no matter
what side of the aisle you're on, you're an American,
you have the opportunity to register and vote, and that
it is your responsibility to your clivic duty. So I
(41:17):
think that stuff matter. But I'm convinced that that stuff matter.
Speaker 7 (41:21):
You know, yeah, I think so too. And we're glad
that you're bringing this message. So what steps are you
taking sort of on a more from a business perspective
now to make sure that your message is getting out there?
How do you promote your book for example?
Speaker 4 (41:37):
Well, the world really relies on social media message whatever
project you're doing. I didn't do the traditional route of
having a publisher, so I self published, and even new
writers that do get publishers, they're kind of left to
their own devices for marketing. I have a healthy platform
(41:58):
on social media. Whenever I write an email or a letter,
I always end the word piece I've been doing in
my whole life. I want to be part of bringing
unity back. When we found my uncle's piece of music,
the first thing that I said is I don't want
to do a documentary that's solely about the Holocaust. I
wanted to use this piece of music as a clarion
(42:20):
call because whether it's the concentration camp, or the cotton
fields or the inner city streets, people turn to music
as a way of oak, as a way of feeling
that life matters that day, you know, in the most
dire of circumstances. I try to imagine my uncle and
a friend of his who worked with him the lyrics.
(42:41):
Imagine you're in like a barrack of a concentration camp
and they were writing a piece of music that was
the moment that they needed to have in order to
feel a little bit of sanity and a little bit
of poke. And I just think that it's such a
powerful statement when you look at rap music comes from
where it comes from the slums, whether Rits in Compton,
California or the Bronx. That's where the music comes from.
(43:04):
That's where people need to feel like they have a voice.
And what's interesting is my uncle's song was originally written
as Stay Silent. Lyrics were don't let them take your tears,
keep your dignity, and I didn't want to have him
go down in history and if I was lucky enough
(43:26):
to bring his story to the world with that, and
I had a very well known songwriter READO the lyrics,
and that's how we came up with Bulky Silent. So
it just feels like I have a reason to be
here and to keep forging through, and you know, I'll
be damned if I don't find my way through the
end of this. As it is, I've been able to
(43:47):
use the title Won't Be Silent for a documentary about
protest music that airs later this fall. So I feel
like I'm all about speaking up and not being silent,
and I think that everyone always that to themselves, and
unfortunately some will do it with anger, and I try
to do it with humor and love.
Speaker 7 (44:07):
There sometimes are consequences to speaking up, and I think
that's what people get concerned about.
Speaker 4 (44:13):
Right, But there's nothing to fear but fear itself. I
intended to just kind of be the best who I've
been my whole life and only work towards making it
better and more profitable, which is of course the issue
of the day, which is why when you go to
wipe silent dot com and you navigate to the top,
you'll see the various opportunities that I'm trying to cultivate
(44:35):
as part of it.
Speaker 5 (44:37):
What do you think could be helpful to people that
I feel like a lot of the division and politics
today and a lot of the racism and misogyny and
everything is people have this anger and they don't really
know what it's from or what to do with it.
You can disagree with somebody without going ballistic and calling
them the enemy and calling for them to be killed
and stuff. A lot of that's going on now.
Speaker 4 (44:59):
A little bigot Beethoven said music will save the world,
and music is what brings people together. And if you
go to a concert, you don't know if you're standing
next to your enemy or your friend. You're there. You've
been brought together through music, and that is part of
the rallying cry of my project. Music is going to
(45:20):
be what brings people together, and that's the journey. I'm
going to stay on until it's proven that it's not
supposed to happen. Right like things happen, And you have
to like when Cindy says say yes, I'm just saying
yes to the process. Listen.
Speaker 7 (45:34):
Do you have any thoughts or comments?
Speaker 3 (45:36):
I absolutely love what Abe is doing and he's been
on my TV show A Little Gift and yeah, just
doing some amazing things.
Speaker 8 (45:43):
Abe.
Speaker 3 (45:43):
You got to keep it going. I know you will,
and I can't wait to finish reading your book.
Speaker 4 (45:47):
The book's hilarious and very moving because I've had traumatic
experiences outside of Aaron's who are allocausts, the virus. It's
just forging through, and I think that we all have
a chance to get through our challenges.
Speaker 7 (46:02):
I mean, my personal view is that it's not so
much that people are so different. It's sometimes they're our
leaders that exploit those differences and exaggerate them and exacerbate
conflicts to get what they want. We have to be
wise enough to appreciate that that's what's going on and
not let them get away with it. And if you
(46:23):
get sucked into somebody else's dialogue, nobody really know what
the right decisions are for the world. Nobody can comprehend
all of the things that are going on in the
United States. At one time. They take a position to
gain support and then they can use that power or
whatever reasons that they want to. So I agree with
(46:45):
you that music is a great way to bring people
together because we all enjoy music. It reminds us of
our shared experiences and hopefully sort of diminishes our differences.
Speaker 4 (46:57):
Yeah, and if you go to the website, I won't
be silent dot com. It'll go right away to a
little about the book. But if you navigate at the
top of the website, you'll see a sizzle real for
the project about my uncle. Click on the word music
and you'll see all the various recordings be done so far.
You can also go to my sub stack and you
can also go to my Etsy shop to get your
(47:19):
won't be sirent with your shirt.
Speaker 5 (47:20):
What both of you are doing Cindy and a just
wonderful things for the world. We'll be right back. Passage
a profit with rich Andaliz with your heart stay too,
go still, Mornicoe.
Speaker 8 (47:29):
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Speaker 7 (48:30):
It's passage to profit. Now it's time for Noah's retrospective.
Speaker 5 (48:35):
Noah Fleischmann is our producer here at Passage to Profit,
and he never stops trying to make sense of the
future by looking at the past.
Speaker 11 (48:44):
It just wouldn't have been my grandmother's home without Life
on the parlor table every week, the original Life magazine,
the one with the great photographs and articles capturing our
nation in our world. Oddly enough, when my grandmother left us,
so did that original iconic version of life. I couldn't
imagine a child without TV Guide, that little digest, but
we would buy in the convenience store every week that
(49:04):
would tell us when your favorite movie would be on
at three o'clock in the morning that you'd end up
having to stay up for on Friday nights. I don't
think I stayed up to catch a movie at three
am in many years, decades. In fact, the greatest innovations
are not always the ones that are going to last forever,
but it's the best entrepreneurs that know their market, know
the culture, know when to get in, know when to
(49:26):
get out, and they know when to give that creation
of theirs life.
Speaker 1 (49:31):
Now more, with Richard and Elizabeth passage to profit.
Speaker 5 (49:35):
It is time for secrets of the entrepreneurial mind. Abe Girkoh,
author advocate, Hey, whaten is one secret that you would
want to share with people listening to this show about
being successful as an entrepreneur, podcaster, bookwriter, whatever.
Speaker 4 (49:53):
I think the secret is just loving yourself enough to
keep though It's part of my whole way that I
feel like I survive challenges in general, and when you
apply it to a business, I mean, this part of
won't be silent. I feel like I am young again.
I've never written a book before. I've always wanted to.
(50:15):
I had pages and notes and notebooks flailing around the house.
But last April, when I made this commitment and worked
through it and marketing through it, podding through it, it's
the secret of loving yourself announced to keep going. And
you know, again, success is subjective. I get unbelievable support
(50:36):
from the people on my social media channel and emails
all day long thanking me for my honesty, for the helping,
like especially through that last election in twenty twenty and
twenty twenty two. I just am very honest with how
I perceive what's happening in the marketplace. But that's so rewarding.
There's a richness to having people respond to the work.
(50:59):
And that's the big secret, wanting to make sure that
people are perceiving what you're doing as beneficial.
Speaker 5 (51:06):
It's excellent. Yeah, what's your secret to success or to
overcoming failure?
Speaker 7 (51:11):
Overshaming failure?
Speaker 3 (51:13):
Oh my god?
Speaker 7 (51:14):
Well, I think one secret of the entrepreneurial mind is
kind of what Abe said. I think I'll figyback off
of that a little bit, defining success for yourself and
understanding what is important to you. If you're thinking about
things like your legacy, that's another thing to think about.
If you're thinking about just making your car payment next week,
(51:36):
that's another type of success.
Speaker 11 (51:38):
You know.
Speaker 7 (51:38):
For me, success is, you know, having enough money to
meet my obligations and making sure that I don't have
to stress too much about money. But for me, success
is also the opportunity to meet interesting people and have
interesting discussions. And success for me also is having a
certain number of accomplishments. Even doing the smallest things like
(52:03):
cleaning off the deck gives me a sense of accomplishment
and that makes me feel successful, and that fuels motivation
to go out and do more stuff. And sometimes it's
really just the small things that are most important. But
understanding what success is to me, I think is very important,
and being less influenced by what I think other people
(52:23):
have as their definition of success.
Speaker 4 (52:25):
It's very personal, you know. It's like, you can't, like,
even if we're in the spaceic podcasts and whatnot, celebrity
to me doesn't necessarily automatically make you successful. Having worked
in Hollywood on and off for years and been inside
there looking less. It's a lot of times it was like,
you know, the curtain is revealed, you know what I mean,
(52:46):
we see what's behind the curtain.
Speaker 5 (52:47):
Well, so my secret, I think you have to anticipate
that it's not going to be clear sailing. And you
have to anticipate that if you're using any kind of tech,
any hard work, any stuffed it's gonna screw up. You're
gonna have a Zoom meeting, for instance, with somebody important
and you got to get on there and Zoom decides
(53:09):
to do an update that takes ten minutes. I mean,
you have to know things are going to go wrong
and you have to be able to come back from that.
Speaker 4 (53:17):
Anything that had the wrong will you know. And that's
the premise that you should go with so that when
it does happen, your life not left shot excellent.
Speaker 7 (53:26):
Well that's it for us. Passage to Profit is a
nationally syndicated radio show appearing in thirty one markets across
the United States. Thank you to the P two P team,
our producer Noah Fleischman, and our program coordinator Alicia Morrissey
and Rissy kab Basari. Look for our podcast tomorrow. Anywhere
you get your podcasts, our podcast is ranked in the
top three percent globally. You can also find us on Facebook, Instagram,
(53:50):
x and on our YouTube channel. And remember, while the
information on this program is believed to be correct, never
take a legal step without checking with your legal professional first.
Gearhart Law is here for your patentrademark and copyright needs.
You can find us at gearheartlaw dot com and contact
us for free consultation. Take care everybody, Thanks for listening,
(54:10):
and we'll be back next week.
Speaker 1 (54:13):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.
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