Episode Transcript
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Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.
Speaker 2 (00:09):
What if the biggest risk you took in your life
isn't failing, but playing it safe.
Speaker 1 (00:16):
Ramping up your business. The time is near. You've given
it hard, Now get it in gear. It's Passage to
Profit with Richard and Elizabeth Gearhart.
Speaker 3 (00:27):
I'm Richard Gearhart.
Speaker 4 (00:28):
I'm Elizabeth Gearhart, and we're your house.
Speaker 2 (00:31):
Welcome to the Passage to Profit Show, the Road to
Entrepreneurship podcast. Today we're with Richard Browning, who is a superhuman.
He built a human powered jetsuit that's really redefined what's
possible in business innovation.
Speaker 5 (00:46):
And then we have.
Speaker 4 (00:47):
Two amazing guests, so excited. Doctor Katerrees Austin. So she's
a dentist to the stars, but she's more than that.
She took her Dennis brand and really blew it out.
We're going to see how she did that. And then
Jane's McCormick, chairman and CEO of Cloud, a structure and
C suite growth expert, and he is doing something with
AI that's just I don't know why it hasn't been
(01:09):
done yet. Well, I guess it's so new. That's why
this is really going to be interesting. And coming up
later on it's Noah's Retrospective along with Secrets of the
Entrepreneurial Mind.
Speaker 2 (01:20):
And on top of all that, we're going to talk
about why everything you are buying from the world's biggest
companies isn't physical, it's invisible. But first it's time for
your new business journey. We'd like to ask our panel,
when you look back, what was the one decision or
moment that most changed the trajectory of your business and
(01:41):
what did it cost you to make that decision? Welcome
to the show, Richard Browning, What was the one decision
that you made that changed the trajectory of your business?
Speaker 6 (01:51):
Thank you so. I think probably the biggest sort of
seminal moment on this nine year journey was turning a
kind of free time evenings and weekends, crazy dream of
seeing if you could reimagine human flight into something that
actually has now become one hundred million dollar business and
a brand. And actually that moment was deciding to call
(02:12):
it gravity and actually brand and market and communicate that.
I suppose rudimentary piece of technology into something that has
inspired millions. So it was that moment of branding. I think,
to answer your question.
Speaker 2 (02:24):
That's wonderful and we really look forward into learning more
about that with us today. Also is doctor Katrice Austin Katrise,
Welcome to the show. What was the one decision that
you made that changed the trajectory of your business?
Speaker 7 (02:38):
Yeah, I started my dental practice in nineteen ninety eight.
In I think the biggest thing was having clarity that
I wanted to serve a specific market, that I wanted
to be known as the dentist of the stars and
go after very influential people. So number one having clarity,
Number two positioning myself to acquire those specific clients. And
(03:00):
number three, once I acquired my first celebrity, which was
the musical legend Isaac Hayes, hiring a publicist to help
me spread and distribute my message to the masses.
Speaker 2 (03:12):
That's an amazing story and we're very interested in hearing
more about that. James McCormick, what was the one decision
that you made that changed the trajectory of your business?
Speaker 8 (03:23):
It was a decision to take the company public as
opposed to being a crowd funded entity. We made the
decision like a year and a half ago that it
made logical sense for us to be a public company.
We went through what's known as the direct listing process
(03:45):
as opposed to a traditional IPO, and we did that
to enable us to have access to the capital markets
and allow us to get the capital we needed to
really expand our operations to fit our vision.
Speaker 3 (04:00):
I guess you would say that's amazing.
Speaker 2 (04:03):
It's always fascinating when a company goes from private to public,
and we look forward to hearing more about that. Elizabeth Gerhart,
what was the one decision that changed the trajectory of
your business?
Speaker 4 (04:15):
I think the decision that changed the directory of my
business and also my life pretty much was to jump
on AI as soon as I found out about it.
Our son told us about chat Chippy two years ago,
and I started using it and I've been using it
ever since. And now I find myself in a position
where I'm telling other people how to use it and
giving presentations about it.
Speaker 3 (04:35):
That's great for me.
Speaker 2 (04:37):
I would say that the one thing that most changed
the trajectory of our business was getting and.
Speaker 3 (04:44):
Using a CRM.
Speaker 2 (04:45):
This was a while ago, and it's really important to
understand where your business is coming from, what kinds of
clients you're attracting, and a CRM, which is a customer
records management system, allows you to keep.
Speaker 3 (05:00):
Track of those things.
Speaker 2 (05:01):
And with the CRM, we've been able to fine tune
our marketing and our client intake and it's made a
huge amount of difference.
Speaker 4 (05:09):
And also we've been working with AI Visibility for your
Heart Law for the last year and a half or
two years, and our crm's telling us how well that's
doing too, absolutely getting clients from jet GPT.
Speaker 2 (05:21):
Okay, well, now it's time for our guest interview. What
if the future of flight isn't billion dollar aircraft but
one man's strapping jet engines on his arms. Richard Browning
has built a real life jetsuit that can hit eighty
miles per hour, challenging not just the limits of physics,
but the way government, military, and entire industries think about mobility.
(05:45):
So welcome to the show, Richard. I've seen your stuff
on YouTube. It's amazing and this was long before you
even decided to be a guest on our show, so
thank you very much for joining us.
Speaker 3 (05:56):
Can you describe your jetsuit for our audience.
Speaker 6 (05:59):
Yes, and yeah, we are guilty of invading most human beings,
social media at some point and mainstream media over the
last nine years. So it consists of a backpack which
has nowadays three little engines in the base of it,
and then on each arm you have a pair of engines,
so your arm sits between each engine and the result
of these seven engines is they create enough thrust downwards
(06:23):
that you can lean on that thrust and then manipulated
in a way to allow you to fly in a
really kind of natural, organic way. So we've done over
three hundred events in fifty three countries. We've kind of
changed how medics respond up mountains, we've changed how special
forces move in maritime environments and even in places like Ukraine,
and we've got an amazing entertainment's business. So it's really,
(06:45):
i think, to some people, to many people, it's redefined
how humans dreamed about flights. You're not getting in a
flight vehicle anymore. With this, you are becoming the flight
vehicle with the addition of a very small amount of technology. Now,
to be clear, this isn't going to replace civil airliners.
You know, not going to go to Walmart in one
of these things, but it has inspired millions.
Speaker 2 (07:04):
So do you have to be like a super strong
person to wear this? Because when I look at it,
you've got these jet engines attached to your body and
there's a lot of force that is being applied. So
do you have to be like in really good shape
to use this?
Speaker 6 (07:19):
It was fun for the first couple of years to
sort of not really shoot down that assumption and have
to say the first versions were terrible, Like the first
versions of most equipment, most technology. Nowadays, it is super simple.
So we've trained over a thousand people to do this
in the UK and the US. We've got a training
center of California. And even my two sons, who are
now seventeen and nineteen, they learnt when they were skinny,
(07:39):
little thirteen year olds. So no, really, the physics of
this is like you're leaning on a surface. If you
imagine leaning on a bar waiting for a beer, and
you've got your arms roughly straight and you're waiting, you know,
for somebody to serve you, and you're leaning on that surface.
You're taking probably at least half of your body weight
without even thinking about it, leaning on that surface. If
(07:59):
the rest of your or lift if you like. In
that case is from you standing on the ground. If
you replace that by having the thrust of the engines
in the back, then actually you can really just start
to lift off the ground by just leaning on that thrust.
You know, the thrust is a proxy or a replacement
for the surface you otherwise are leaning on. So no,
it's really effortless.
Speaker 4 (08:19):
I am very interested in this. Do your eyelids fly
off at eighty miles an hour? That it's amazing to
me eighty miles an hour? But really, are there places
you can do it in the United States and in England too.
Speaker 2 (08:31):
Like, well, you probably need a you probably need a
permit in New Jersey.
Speaker 6 (08:34):
Actually, on that subject, the US has been one of
the easiest jurisdictions because under your FAA rules we fall
in the ultralight category, so you can technically almost do it.
Waere for your life if you don't go near flying
over other people or airports or anything silly. Anyway, we
have a facility in California, and we have another one
in the UK about two hours west of Heathrow with
(08:55):
our big headquarters. In fact, I'm sat here in one
of our buildings in our headquarters. It's surprisingly quick to learn,
so it's very similar to surfing, skiing, snowboarding, or even
watching your kids learn to ride a bike. It's a
weird recalibration of your balance, so if you just take
a moment to think about skiing, that's mad. We never
evolved to slide down mountains on two bits of wood
(09:15):
right and wood in the past, and yet you can
calibrate readjust your balance, which is an amazing thing if
you think it. Running across the surface, your brain is
in real time making lots of micro adjustments to stop
you falling over. If you just adjust that, then you
can learn to ride a bike or ski or surf
or snowboard. We train people by having a simple kind
of tether just behind your neck into the backpack, which
(09:37):
means you just don't fall over basically, and you can
feel the balance, and when you get it right, you
just gently come up into the hover. Everybody gives you
a stupid grin like you see in the first Iron
Man film Frankly when he worked it out, and then
they get it and then you never think about it again.
You never get skill fade. It just becomes innately part
of you.
Speaker 3 (09:52):
Wow.
Speaker 2 (09:53):
So tell me what you were thinking and feeling the
first time you tried this, So there.
Speaker 6 (09:57):
Wasn't really a first time because if I point people,
if you google forbor, search for Richard Browning and Ted Talk,
the original twenty seventeen Ted Talk, there is all the
visuals over about three minutes, no attention span over about
three minutes. There's all the visuals are showing the very
amateur ludicrous behind closed doors attempts are trying to gradually
(10:17):
go from one engine validating that that thrust thing would
feel like a surface, to two engines, to four to
six to eight, et cetera, and trying all sorts of
different combinations. So it kind of cumulatively built. But I
learned quite early on that a that the thrust would
feel like just leaning on a surface, which is kind
of strange because exactly as you said, conventional wisdom would
imagine it rip your arms off or gyroscopically tay arm
(10:40):
out of its socket or all this stuff. But no,
it just feels like a surface. But you have to
go and try that.
Speaker 3 (10:45):
Any footage of that, by the way, it just doesn't happen.
Speaker 6 (10:49):
It's funny, how you know, inventing anything new creating anything
new is taking the survivable, repovable risk in the pursuit
of dismissing the assumptions that have stopped other people trying things. Right,
everything's impossible until it isn't. We've actually got impossible. As
nothing written across the entrance to our whole headquarters here,
the idea of catching a returning booster rocket with a
sort of claw on a tower sounds still ridiculous, and
(11:12):
yet certain mister Musk is now making that a daily occurrence, right,
So it just shows that that ethos is real. I
suppose the proper answer your question was that in twenty
sixteen I started in March alongside a busy oil trading
job in the city of London. I didn't tell anybody
out what I was doing. I started in March, and
by November that year I'd managed to do the first
very very wobbly rudimentary flight with engines on my arms
(11:33):
and actually on my lower legs on my calf muscles,
which was a mad idea, but I did a six
second wobbly flight that was the first kind of proof
that the concept was actually working.
Speaker 3 (11:43):
Wow.
Speaker 4 (11:43):
This reminds me of the Right Brothers with their first airplanes, right.
Speaker 6 (11:47):
Do you know there's a funny whenever people say that,
it's very kind of people to kind of connect us
to that. And you know some people say, like, you
know the sketches da Vinci made, You know, he would have,
I think, been quite pleased with this. I would love
to give him the chance to have a go. But yes,
we've got a little step on that human journey of
turning the dream of looking at the birds and imagining
that freedom. We've got a little kind of notch on
(12:08):
that journey, I would say. But there's a funny anecdote
with the right brothers. Do you know the famous footage
of seeing Kitty Hawk take flight? That is actually about
three days after they first did it. They actually invited
the media to the launch date. No one turned up.
No one turned up because they didn't know what they
were talking about, would you mean flying like with some
sort of bicycle adapted wing thing? Not interested, So they
actually on their launch day no one showed up. They
(12:31):
had to beg them to come a few days later
when a few people had seen it. I thought that
speaks volumes, even in America about people's belief in the
new and the you know, crazy.
Speaker 2 (12:40):
We're with Richard Browning, who is the CEO, founder and
chief test pilot of Gravity Industries. What do you see
as the future for your jet pack? I guess is
what we would call it.
Speaker 6 (12:52):
Yeah, I mean, we've received.
Speaker 3 (12:53):
One in every kitchen or one in every garage.
Speaker 6 (12:56):
A lot of people are excited about that possibility, but
at the moment, no, I mean, it's a bit like
saying a NASCAR is a car. Say let's have one
of those and go and pick up a quart of
milk from the shops or whatever.
Speaker 3 (13:07):
He with that, you know, where do I sign up?
Speaker 6 (13:11):
So you know, yeah, could, but for a fairy fairly
bunch of obvious reasons, it's not the most appropriate vehicle.
So in the same way, despite this journey starting with
genuinely a sort of joy fueled exploration into what most
people thought was impossible, this has now turned indeed into
you know, just shy of one hundred million dollar business
because we've built a whole entertainment's division out of it.
And also we've got the what we call the Professional Division,
(13:33):
which is Medican Military Response, so we can fly special
Forces soldiers. And I was a Royal Marine a long
time ago in the UK. We can fly soldiers over
any terrain, night or day, in pretty much any weather
to do a job and importantly self extract, so you
can just take back off again, fly back over that minefield,
get back to safe territory, and get out. So it's
(13:54):
you know, I would admit its niche, but everybody looks
at what we do and immediately imagines it's Tony Stark's,
you know, solution to traffic, which is not one of
the people.
Speaker 4 (14:03):
Yeah, what are the people that are coming to California
and outside of heat to use this?
Speaker 6 (14:07):
We have an amazing collection of people, so I think,
I mean, it's genuinely, genuinely the most eclectic mix of
people anybody, from indeed Marvel superhero kind of enthusiasts through
to people who've had a life or a career in aviation.
Helicopter pilots make very good jetsuit pilots because they've already
familiar with the five axis of freedom of rotation and everything.
(14:28):
We have YouTubers, of course, you know, all the social
media folks. They're not always the best. Let's put it
that way.
Speaker 8 (14:36):
Mother's Day is coming up, so we've had you know, Honestly,
I will say this.
Speaker 6 (14:43):
Sometimes women make the best pilots because they tend to
listen more than men, I will say, and they tend.
Speaker 3 (14:48):
To I already know how to do this.
Speaker 6 (14:51):
To that point. Yes, we do get a lot of
guys sometimes turning up thinking they've seen Iron Man and
they just roll this leaves up and says, I've got this,
and it's fine. You didn't bark up two thousand horse
power of jet engines. And they they tend to wither
a little and think, no, I think I'll take the
teather in the end and give it a go with that.
But no, it's an amazing collection of people, you know that.
We've had Hollywood, Hollywood A listers right through to billionaires
(15:13):
to all sorts of people. It is I mean I
would say this, wouldn't I. But feeling that power and
then that roar of those engines and then feeling that
force and feeling your feet come off the ground, and
yet it's very calm. It's a really gentle, serene almost
like that stereotypical dream of flight when you know you're
a kid, or sometimes you dream as an adult are
flying where you're running along and you do just step
(15:34):
off and go wherever your mind takes you. It is
kind of like that.
Speaker 3 (15:36):
It is very high. Do these things go kind of.
Speaker 6 (15:39):
As high as you like. I mean, we could probably
do five, six, seven thousand feet quite easily, but we
never do because actually four middle.
Speaker 2 (15:46):
Thing happens easy, but coming down is a little bit
more complicated.
Speaker 6 (15:50):
No, it's pretty simple. It's just doing it at the
right pace. Could be a problem. If you got it wrong,
you're definitely coming down. Yes, indeed, so we just terrain hug.
In fact, it leads lots of people on social media
to think with somehow pushing off the ground. The physics
of that doesn't work. If you're firing a gun. The
recoil in your shoulder isn't dependent on what you've shot at.
(16:12):
So we're just firing a gun, if you like, of
air downwards, but using jet engines, which propels you upwards.
So if you fly off the edge of a cliff,
you just don't notice, right, you're still propelling air downwards. Now,
because we're vector thrust adjusting, we're basically if you point
the engines down, you go up. If you flare them
to the side, you come down. Your brain is able
to adjust that super finely, so you can terrain hug
(16:34):
you can spend your whole time five or six feet
over the ground. So for medic military, and even entertainment reasons,
there's no need actually to go high. And as a result,
the authorities around the world kind of like us because
we never get near other aircraft and we don't ever
get in a realm where if you have an unexpected problem,
you're going to hurt yourself for anybody else. So for
nine years we've never done any significant, irrecoverable damage to
(16:56):
any of us. I've probably crushed the most in all
the development years.
Speaker 2 (17:00):
We're with Richard Browning, CEO, founder and chief test pilot
of Gravity Industries. Richard, has your suit appeared in any movies?
Speaker 6 (17:08):
There's a movie called Fallout, based on a gaming franchise,
a sort of post apocalyptic in punk kind of thing.
Actually it's not a film, it's one of the sort
of Netflix type series. Anyway, we flew in that one
of the Nolan brothers very brilliantly reached out and said
he wanted to engage with real physics as far as possible.
So one of my team, who's also a stuntman, flew
around with these enormous robot legs on, and so a
(17:31):
lot of the shots in the film, whether this robotized
character comes flying in all the kickup of dust and
the physics of it is real. They then exchanged his
skinny little body for the rest of the robot. I think,
but yeah, we've done that. I did a thing with
Tom Cruise many years ago. We were looking at and
I think it'll happen either Mission Impossible or James Bond
at some point. The more we do military stuff, the
(17:52):
more that gets you in the public eye, in the
sense of the public would look at it and go, oh, yeah,
it's that cool thing we've seen the military really use,
and therefore it sort of gets the vote of confidence
in those kind of film franchises. But yeah, we've appeared
quite a lot.
Speaker 4 (18:05):
So I have to ask you this absolutely ridiculous question.
Speaker 5 (18:10):
But I've been dying.
Speaker 6 (18:10):
Won't be the first carry on?
Speaker 4 (18:12):
Have we ever hit a bird?
Speaker 9 (18:13):
Do you know?
Speaker 6 (18:14):
That's not such a simple Sorry, that's not a silly question.
I have done so many events in so many bizarre
places around the world for so many reasons. I did
lose control momentarily and got into a flat spin. By
losing your control, as it's called because there was a
bunch of ducks at an event that got kind of scared,
flushed up in the air, and I just flew after
them because it was just an amazing experience. So I
(18:36):
didn't hit them, they didn't hit me, but I nearly
lost it because of that. And there was another one
where we were testing with wing systems. So if you
imagine a skydiver's or wingsuit as leg wing, it's like
a big web of fabric between your legs that inflates
with the ram air effect. We experimented with those, and
it brings your legs up flat and then you do
absolutely accelerate like crazy. We don't do it anymore because
(18:57):
the speed started to get too high. But as I
was doing that, I was flying down this lake and
a swan started to do its amazing takeoff routine and
you could just see it rising, and something in my
mind was like, oh, Christ, which way's this going? Because
it was coming towards me. And I mean, if you're
in the aviation world, you have conventions about both turning
the same way in terms of both turning left, let's say,
but no one had told the swans, so I had
(19:18):
to try and guess which way it was going. Because
hitting a swan, I was doing easily sixty seventy miles
an hour, it would be doing probably forty to fifty
the closing speed. Hitting something that heavy would be a problem.
So actually I didn't hit it, but it has nearly happened,
so that's not such a stupid question.
Speaker 2 (19:33):
We're here with Richard Brown, CEO of Gravity Industries, inventor
of a human flight suit. If this conversation is firing
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Speaker 3 (22:09):
Again richard And Elizabeth.
Speaker 2 (22:11):
Gearhart we're With Richard, BROWNING, ceo founder and chief test
pilot Of Gravity, industries and he's been telling us all
about his human jet, pack which is just.
Speaker 3 (22:22):
Amazing, richard how.
Speaker 2 (22:24):
Do you build a category for something like this that
doesn't even, Exist it's not really on anybody's radar. Screen
how do you take a prototype and build a business
out of something like?
Speaker 6 (22:38):
This, yeah that's a good, question and people get obviously
quite excited about the idea of the engineering journey of
trying to work out how do you even get this
TO i could, say off the, ground get this, Built
but actually the bigger challenge in back in twenty, sixteen
ONCE i got it technically to actually, fly the bigger
challenge dawned on me as to how DO i or
(22:58):
what a, frankly what DO i do with?
Speaker 7 (22:59):
This?
Speaker 6 (22:59):
Right DO i stick a on YouTube and probably getting
a bit embarrassed at my you, know quite big important
day job oil trading in the city Of. LONDON i
hadn't told anybody about WHAT i was doing on the
weekends and. Evenings or DO i accept the hard path
of trying to turn it into a, branded, marketed scaled
company that would fuel its own progression towards WHERE i
think it could get. To and it we kind of
got there now in a way nine years, later and
(23:21):
that was a real. Challenge and you're absolutely right that
not only was there no rule book on guidebook on
how to do, this but we were having to kind of,
improvise sort of innovate our pathway to try and decide
like a way where does it sit versus people's popular
culture references Of, Ironman rocketeer and all this kind of.
Stuff how do we play with, that how do we
inspire people with, that but also have enough sincerity and
(23:42):
grown UP i suppose professionalism that the military and aviation
authorities and governments and things will take us. Seriously that
was a fascinatingly challenging. JOURNEY i often used to joke
that we need to try and entertain seven year olds
and the chief of the defense staff in the you,
know in this case in THE. Uk that's quite hard
(24:02):
because the easy thing to get social media, renown if you,
like is just set fire to stuff and do stupid things,
Right but then you cut off the senior you, know
all the grown ups in the. Room you don't get
allowed to fly in the fifty three countries we've flown
in around the, world you just don't get taken. Seriously
so that was a fascinating. Journey and there was a
really interesting point of, reference and it was An american
(24:24):
guy who actually came from the world of marketing and
media that gave me one of the best bits of
advice right early on WHEN i was grappling with this
as a frankly oil, TRADER i, MEAN i knew nothing
about media and pr and all this kind of STUFF
i knew enough to KNOW i didn't know enough that
was probably very. Important but he told me a really interesting.
Thing he, said, look you're flying around like it does
look like a superhero. Thing, Yeah AND i was struggling, with, like,
(24:46):
well what do we do with? This Iron man THINK
i didn't build this to build an iromn, suit but
it's kind of cool that people think it looks like. That,
yeah but he, said do not position yourself anywhere near.
THAT a you'll probably get a really nasty letter From
disney at some, point AND b if you position yourself
as some sort of like real life version of, that
there's enough people will look at it and without using
(25:06):
any brain, power we'll, go, well that's just not as
good as the. Film So i'm not really that. Interested
so we positioned it as this like leather jacketed biker,
jeans kind of nineteen Thirty steve McQueen kind of cool leather,
clads you, know flying biplanes upside down under bridges and
motorbike racing kind of. Vibe and it worked really. Well
(25:28):
we ended up with people that really engage with what
we were, doing but then they would turn to the
friends of family and, say my, goodness this looks this
looks Like i'm, Mad and they would tell each other
rather than us telling, them and that worked really.
Speaker 2 (25:40):
Well one other question THAT i had, was how do
you raise capital for a project like? This you're you,
know it's helpful to have investors if you're making a
lot of.
Speaker 3 (25:49):
Prototypes what's your.
Speaker 6 (25:51):
Strategy you've goaded me into tearing the fun investment story
of this. Business everything we do is weird and, unusual
and some of the STORIES i question myself whether they're
real or. Not they're so mad, anyway this. One So
i'd got the thing to. Fly i'd self funded by
absolutely bootstrapping. IT i, mean we used like everything you
can imagine make do amend it was. CRAZY i used
(26:12):
to use the, drill the triggers off electric drills like
domestic drills as the throttle, trigger just because you could
rip it out of an, old broken, drill and you've
done all of that. Stuff BUT i got it to.
Work we launched the company in Actually April Fool's, day
which is the time we're recording, this twenty. Seventeen everybody
shared it because they thought it was a. Joke wired
And Red bull went crazy with it and those brands
(26:34):
absolutely catapulted us into the right. Realm Chris anderson FROM
ted reached out and, said oh my, god if this is,
real you've got to bring it TO. Ted like in
a week's. Time we worked out a sticker on a. Plane,
however in the middle of, that a certain guy Called
Adam draper reached out From BOOST vc In california and,
Said oh my, god this is. Amazing if this is,
real this is really, exciting bring it to OUR vc
(26:55):
firm open. Day SO i jumped on a plane went
To San mateo on the way To Vanger hoover to DO,
ted thinking at LEAST i could try and prove it
works after taking it out of a. PLANE i don't know.
WHY i think he thought it wouldn't, work BUT i
didn't even know THEY'D allowied to take it. There but they.
Did did the flight, demo blue dust, everywhere and then this,
tall skinny guy came up to, me a elderly, gentleman
with a hundred dollar bill and, said here's your first
(27:17):
revenue for clearing out my parking. Lot AND i thought
that was kind of. FUNNY i actually liked one hundred
dollar bill because this was like nine years. Ago one
hundred dollars felt like caught a lot of money back,
then so that was quite. Good but then he took
it back off, me AND i thought that wasn't very funny.
ANYWAY i was still standing. There he chatted To. ADAM
i realized he Was Tim, Draper adam's, father the very
FAMOUS vc in the. Valley they get back up and,
said this is the most powerful manifestation of the spirit
(27:39):
of entrepreneurship we've come. Across we believe you have to
be a virtual superhero to get an idea through to
becoming a scale. Company you've just manifested that. Spirit we
have to be part of. This how about half million
dollars for ten? Percent SO i THOUGHT i used to
be AND i still was a, trader AND i THOUGHT
i should be better than. THIS i didn't have a.
PLAN i hadn't thought about raising money so there and
THEN i haggled himTo six fifty because half million pounds
(28:00):
sterling was about six fifty and that was my. Excuse
and he literally gave me one hundred dollars bill, back
having signed that as the deal, sheet and that's on
my wall somewhere in. Here and that was my first,
raise and then since we've done more sensible. Raises but
that was a busy. Week and THEN i went on
to fly and speak at.
Speaker 2 (28:15):
Thrawing money at you that was that's a that's a
great posssion to be.
Speaker 4 (28:19):
In, YES i guess how does ten percent stack? UP i,
MEAN i guess that's not too bad for a company
that's just starting out.
Speaker 6 (28:26):
Well valuing the company in a parking lot six and
a half million dollars for just literally with no business, model.
Nothing it was a bit of fun to fly, around,
RIGHT i mean that's Very california to be. Honest, yeah
but it's well, because LIKE i, say the last raise
was an eighty three million dollar post money valuation and
that was a couple of years. Ago so he's all,
right and.
Speaker 3 (28:44):
He's followed on as well, Well ironoard end.
Speaker 2 (28:46):
Upward it's been great Having Richard, BROWNING, ceo founder.
Speaker 3 (28:50):
And chief test pilot Of Gravity.
Speaker 4 (28:53):
Industries now it is time for REAL ai use cases
business owners round, table so everybody gets a chance to
say one way they're USING ai and then we all
get to have a discussion about it because it's so
important in changing our society so much right, Now So
i'm going to ask everybody here one way they're USING
ai in their own business to make it more. Efficient
(29:15):
SO i know everybody here on this call is well
versed IN ai and, experts BUT i want one really
cool way that you're using it that other business owners
will go, wow that is. Awesome SO i am going
to start with, You Richard browning With gravity Dot. Co
what is one way you're USING ai for your?
Speaker 6 (29:33):
BUSINESS i, mean to be, honest the main. Way it's
the most un glamorous. Way it's. RESEARCH i, mean if
you want to design how you do racing and race
obstacles that, say for our race, series you just start
ASKING ai to do inspire different. Images if you need
to procure a tank right now today this came up
of how you go and put a. Jetsuit if it
falls in the, sea you need to put it in fresh.
Water we're just USING ai to try and research what
(29:55):
are the best suitably sized tanks that you can get
in one of the Friendly Southeast asian countries that we're
what can we. PROCURE i, mean it's it's not, glamorous
but it's in the most amazing research. Agent And i'm
sure that resonates with most people listening to.
Speaker 4 (30:06):
This Absolutely, Okay Doctor Katrice, austin what's one way that
you're using.
Speaker 7 (30:11):
Creating intellectual property my, authority, assets, books, podcasts and.
Speaker 3 (30:17):
Frameworks Nice she thumbs up from me for.
Speaker 4 (30:20):
That. Okay And james McCormick works one really cool way
you're USING ai in your.
Speaker 8 (30:26):
Business how we pay our sales people is really, complex
so commission. Software there is nothing off the shelf that
we can buy or modify that can help us with
figuring out how to quickly and accurately pay our salespeople
(30:46):
correctly from a commission.
Speaker 3 (30:48):
Standpoint so we've.
Speaker 8 (30:49):
USED ai to go out, Right we've loaded in the,
parameters we've USED ai and it is so far we've
created SOMETHING i would say that takes us ninety percent
of the way of where we need to, be and
very short it will be at one hundred. Percent our
engineering team just a very talented group of, people heavily
(31:10):
versed IN ai and large language, models those sorts of.
Things but writing code is quickly becoming a thing of the,
past and we more and more are seeing our engineering
team USE ai not to replace, engineers but to make
them more. PRODUCTIVE i guess you would say in adding
(31:32):
enhancements and features and extra stability to our.
Speaker 4 (31:35):
System, absolutely, yes our sun codes and he uses it
as a starting. Point he does have to do a
lot of work fixing it, up but it's a great
place to. Start Richard gearheart With Gearhart, law that's one
way you're USING.
Speaker 2 (31:47):
Ai in order to be an effective. ENTREPRENEUR i think
you have to maintain your. Health So i've been using
it to help monitor my, diet monitor my, sleep and
also monitor my exercise. Routine SO i have a.
Speaker 12 (32:00):
Smart watch that collects all sorts of data on me
AND i put it into the into chat ept every
day and it tells me how MUCH i should, eat
and it tells me how HARD i should work, out
and it criticizes me for not getting enough.
Speaker 3 (32:17):
Sleep but it's really.
Speaker 2 (32:19):
Been a great step forward for my physical and mental
and whatever. Condition SO i think it's using it for
health monitoring has been great for.
Speaker 4 (32:30):
Me, Yes And I'm Elizabeth gearhett with Gear Media, studios
and of course we probably all use it every, day,
Right but WHAT i was using for this morning Was
i'm starting a new podcast for the studio And i'm
going to have a co host And richard's going to
drop in when he, can and it's going to be
podcasting pain points and how to fix. Them and we
(32:52):
kind of tried to shoot a video And i'm, like,
yeah this isn't very. Good so What i'm doing now
Is i'm Asking gemini because YouTube is zoned By, google,
right SO i think Youre gemini will give me the best.
Answers how CAN i shoot a video that will ensure
the longest viewer retention and capture the most. Interest and
can you give me like a step by step for
(33:14):
this video on this topic and we'll see what it
says and what kind of instructions it gives. Me and
of course it's we're not going to read it. Wrote
we're going to talk naturally. Too but then after we shoot,
It i'm going to put it either back Through gemini
or maybe Through gemini AND chatbt and just, say, okay
how would you edit this to make it even more?
Interesting SO i think one thing we struggled with with,
YouTube and we look at this all the, time Especially,
(33:35):
richard is retaining listeners because that and, viewers that's really
What google looks at with your. Content so that's kind
of a down in the weeds.
Speaker 2 (33:43):
WAY i still think, though that when it comes to,
content the human touch is still the.
Speaker 3 (33:48):
BEST i think that if.
Speaker 2 (33:50):
You over engineer it WITH, ai then it comes across
as over engineered WITH.
Speaker 3 (33:54):
Ai and people.
Speaker 2 (33:56):
Are wary of YouTube videos that are just completely and
totally animated and they're. Fake sometimes they're, entertaining but they're.
Fake AND i think the trend now is more toward,
real live content and content that's generated by. Humans there's
something that is especially authentic about.
Speaker 4 (34:15):
That, yeah we're going to generate the, content we're just getting.
Guidance so this has been REAL ai use. Cases Business
Owners Round Table passage To profit With Richard Elizabeth. Gearhart coming,
up we are going to be interviewing Doctor Katri sausten
And james. McCormick they have amazing companies and just brilliant.
(34:35):
Stories so stay.
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Forty passage To profit continues With richard And Elizabeth.
Speaker 14 (36:39):
Gearhart shout out to our friends AT klisam five ninety
In Saint, Louis.
Speaker 3 (36:45):
Missouri thanks for listening and if you're new.
Speaker 14 (36:47):
Here passage To profit is a top ranked entrepreneurship podcast
and radio show heard in thirty eight. Markets now this
is The Intellectual Property news podcast With Richard. Gerhart i'm
throw something out there that sounds a little crazy at.
Speaker 2 (37:02):
First ninety eight percent of the value of major companies
Like apple And, Vidia, Costco, Lily MasterCard are not in
their physical. Assets their value is in the. Intangibles so
what does that. Mean it's not the, buildings it's not the,
inventory it's not really even the product or the. Service
(37:23):
it's the. Intangibles so what are people buying when they
buy a product or service from one of these. Companies,
well they're buying the, engineering they're buying THE r AND,
d they're buying the distribution, system or they're buying the
software or the, data things that are protected with patents and. Trademarks,
(37:47):
ultimately you're buying. Ideas, so just to give you a quick,
example if you buy an, iPhone it's not just the
metal and, glass it's the technology behind, it it's the
company ecosystem that helped create. It it's the brand trust
that you have In, apple and that's where the value.
(38:10):
Is so this represents a real shift in the way
we think about companies and their. Valuations it used to
be that companies were valued based on the factories that
they had and the, equipment and in, fact only a
very small percentage of these companies two percent has value
relating to inventory and equipment and even things like real.
(38:33):
Estate in, fact the growth of intangible assets as a
component of company market value is up thirty five percent
since nineteen ninety five and almost fivefold since nineteen seventy.
Five now it's all about what you can legally. Protect
if you're a, founder now you take a big risk
(38:54):
if you don't pursue, protection because if you don't own,
it it can be copied or a competitor can outscale
you and the value. Disappears one mistake that entrepreneurs make
is focusing on the building and not on the. Protecting
too often they focus on the product first and then
the ip, later and, unfortunately in today's, age that's. Backwards
(39:18):
entrepreneurs should approach their business with an inventor. Mindset inventors
don't ask what did you? Build they ask what do you?
Own so the real valuable is in the invisible assets
and the, ideas things like, brand know, how, technology all
things that can be protected with, patents trademarks and. Copyrights
(39:42):
so here's the, question what part of your business actually
has value and do you own? It if you have
an idea or, invention you want to protect the teammate
Your heart law helps entrepreneurs turn ideas into protected. Assets
you can visit us at learn more about patterns dot,
com or or learn more about trademarks dot com for
a free consultation and practical guides to get you.
Speaker 3 (40:06):
Started so now it.
Speaker 4 (40:07):
Is time for us to hear from Doctor Katrese Austin
CELEBRITY brandingusa dot. Com how' sholding them from being a
dentist to being on all this. Media it's really. Amazing
please tell us your. Story thank you so.
Speaker 5 (40:22):
Much.
Speaker 7 (40:22):
WELL i have been in the dental industry for thirty
years as of this, year and it really stemmed from
my own personal story of not being happy with my.
Teeth braces changed my life and at the age of,
FIFTEEN i DECIDED i wanted to be a dentist AND
i started my business in nineteen ninety eight In New York,
(40:42):
city Vip, smiles with the goal of becoming dentists to the.
STARS i wanted to make all those people who were
in the media who had a camera presence or stage
presence have a smile. Figure if anyone could do, it
why not. Me and that was right around the time
that the public really got educated on the possibilities of
(41:03):
smile makeovers with shows Like Extreme makeover in The, Swan
and ONCE i saw that live transformation ON, TV i
really embraced myself in learning cosmetic, dentistry AND i built
a whole business on being dentist to the. Stars and
the one thing THAT i decided THAT i needed to
do in order to propel that was to hire a
(41:25):
publicist and really get as much visibility THAT i. Could
and the moment THAT i hired my first, PUBLICIST i
started to get on television In New York, city the media.
HUB i got On Good Morning, America today's, show featured in,
magazines and the.
Speaker 5 (41:41):
Patients really started to.
Speaker 7 (41:42):
Come my first celebrity client was a musical, Legend Isaac,
hayes and he was really. INTRIGUED i met him in
a restaurant AND i just decided to interrupt his. Dinner
it's very, rude AND i just went up to him
with my elevator. Pitch, Hey i'm Doctor Katrice. Austin i'm
a new day here In New York. CITY i don't
know if you're happy with your dentists or if you
(42:04):
don't have a. DENTIST i would love to be your.
Dentist and he told me to sit down have dinner with.
Him and WHEN i sat down and had dinner with,
him he decided that he would be my first celebrity.
Speaker 5 (42:14):
Client but not only did he do, that he put
me in his.
Speaker 7 (42:18):
Entourage he started taking me to The, oscars The, grammys
The Acapulco film, festivals and it really brought in and
gave me access THAT i needed to really take that
dream of being dentists to the stars and running with.
It so that's HOW i got my. Start And i've
gone on to work With Tony braxton AND Dj, khaled
And Anthony anderson and most Famously CARDI B Clarissa, shields
(42:43):
the current heavyweight women's boxing, champ and so many. More
but The pride has been working not just the, celebrities
but everyone that wants to have a, beautiful healthy and
confidence smile and using the media and WHAT i call
the fame formula is my framework of HOW i built
that visibility and turned it into an.
Speaker 5 (43:02):
Enterprise well that's really really.
Speaker 2 (43:04):
Great so what did you Tell Isaac hayes about his
teeth that convinced him that you were the dnast for?
Speaker 3 (43:10):
Him here's the.
Speaker 7 (43:11):
Thing everybody needs a, dentist whether you need cosmetic dentistry
or you just need a basic. Cleaning And isaac cas
just needed a basic, cleaning and you, know just general.
Speaker 5 (43:23):
Maintenance so, yeah well.
Speaker 4 (43:24):
You were very.
Speaker 5 (43:25):
BRAIN i, MEAN i took a lot of.
Speaker 4 (43:27):
Guts that's a lot of. Courage, famous what do you
give that courage to do?
Speaker 3 (43:31):
That you know?
Speaker 5 (43:32):
What ABSOLUTELY i have been and this is something THAT i.
Speaker 7 (43:36):
REALIZED i have been approaching celebrities SINCE i was twelve years.
Old my mom was very free spirit and she let
me run and to kind of do the things THAT
i always wanted to. Do So i'm From, Flint, michigan
and my favorite Rappers RUN dmc came To, Flint michigan
in nineteen eighty two AND i wrote a fan letter
(43:57):
to them AND i, said you, know, Hey i'm your big,
fan AND i slipped it underneath their dressing room, door
and the Young Russell, simmons who went on to be
a big, mogul came out and said who wrote this?
Letter AND i said me, Me and he, said you
want to come back and meet the, guys AND i
did and that was the.
Speaker 5 (44:16):
First celebrity encounter THAT i.
Speaker 7 (44:18):
Had but the key was he gave me his business,
card WHICH i still have to this, day and he,
said why don't you keep in? Touch so when the
first hip hop concert came, Along about a year, LATER
i took that business, card went to the concert with my,
mom and after the, CONCERT i, Said, mom hold, On
i'll be right.
Speaker 5 (44:35):
Back i'm going to take this business card and go
talk to the security.
Speaker 7 (44:39):
Guard AND i, did AND i, said, hey twelve years,
Old i'm a friend Of Russell. Simmons here's his business.
CARD i don't know HOW i knew to do, that
BUT i got backstage to the first hip hop concert
ever and met all of these. Celebrities SO i have
had that fearlessness and the instinct to network SINCE i
was twelve years.
Speaker 8 (44:58):
Old that's.
Speaker 2 (44:59):
Great you, know for a, dentist you usually know dnis
don't usually have that killer networking instat that's for.
Speaker 3 (45:05):
Sure so now you're.
Speaker 4 (45:06):
Teaching other, people dentnis and other people how to become
sort of like entrepreneur, celebrities, Right, yeah.
Speaker 7 (45:13):
It's really a celebrity is the state of being well.
Speaker 5 (45:17):
Known that is the true definition of.
Speaker 7 (45:19):
Celebrity What i'm really teaching people is how to own their,
space how to be the authority.
Speaker 5 (45:25):
And the go to in their.
Speaker 7 (45:26):
Space and does celebrity or fame come with that sometimes,
Yes BUT i want you to be the only choice
when it comes to being a, dentist an, author a,
speaker entrepreneur of any. Sorts it's really about owning your,
space and you do that by building your.
Speaker 5 (45:41):
Authority are you doing one on one coaching with? People do?
Speaker 7 (45:44):
That? Well WHAT i do first IS i take you
through a scoring, system SO i need to diagnose where you,
are And i've come up with an authority, ladder so
you may be just starting in your. Emerging, well ONCE
i take you through a few, QUESTIONS i give you
your score AND i see where you. Are THEN i
may have to start with an audit to just give
(46:06):
you an overview and define, you know who you, are
give you that, clarity help you with your, positioning and
give you a.
Speaker 5 (46:12):
Roadmap but if you're a little bit further, along we.
Speaker 7 (46:15):
May do an intensive WHERE i spend a half a
day with you and we'd go into a deep dive
as to.
Speaker 5 (46:21):
What you need to do at your.
Speaker 7 (46:23):
Level and so we have five levels emerging, advancing a recognized,
authority an influential, authority and then the highest level is
the dominant. Authority when someone thinks about, veneers they're thinking
about Doctor Katrise. Austin when someone's thinking about media they're
thinking about gear, media you.
Speaker 5 (46:42):
Know so that's that's what you.
Speaker 7 (46:44):
KNOW i meet you where you, are and THEN i
do the necessary things to give you that roadmap so
you can get to that dominant, space that dominant authority.
Speaker 5 (46:52):
Level so what attracts you to your?
Speaker 2 (46:55):
Celebrities what makes you want to be involved in celebrity
culture and.
Speaker 5 (47:01):
LIFESTYLE i grew up in a Music my mom was a.
Teenager she was seventeen when she had, me and she
took me to all the concerts. Too she was just an.
Speaker 7 (47:10):
Inn she was into, entertainment and so she didn't put
me off with my. GRANDPARENTS i was in that. Environment
so WHEN i got To New York city and didn't know,
ANYONE i turned to. COMEDY i turned to music and dance.
Clubs and of course it's the glitz and the. Glamo
it's the fun outside of being a, DENTIST i get,
(47:31):
to you.
Speaker 5 (47:31):
Know that was one of the key.
Speaker 7 (47:32):
THINGS i was, like dentistry is kind of, Boring Like
i'm more than just a.
Speaker 5 (47:37):
DENTIST i have a life outside of.
Speaker 7 (47:39):
Dentistry and so WHEN i was BUILDING vip, SMILES i,
said how CAN i marry the two things THAT i
love my.
Speaker 5 (47:47):
Two worlds, together and that was the part that only made.
Speaker 7 (47:50):
Sense and SO i started hanging out at a comedy
club WHEN i got To New york in nineteen ninety,
six and they were just fascinated THAT i was a
young black female dentists at the age of twenty six
at the. Time they were, like we never met anyone like,
You so don't go back To, michigan like when you
finish your.
Speaker 5 (48:09):
RESIDENCY i was there doing my. Residency when you.
Speaker 7 (48:11):
Get, finished like we would, Love, like we don't want
to go to the boring dentists over.
Speaker 5 (48:16):
There we want to go to someone cool like.
Speaker 7 (48:18):
You and SO i, said you, know, Bet i'm gonna
stay In New york AND i will be the dentist
to the. Stars and it has made my career as
a dentist so much better than some of my. COMPETITORS
i get to have a lot of. FUN i literally
have gone on tour with some of my, Clients european,
(48:38):
tours Like i'm cool to hang, around and SO i
get to do cool things and travel the world and
do dentistry a different. WAY i have mobile equipment Where
i've been in the studio WITH Dj kalett fixing his.
TEETH i have videos THAT i have on, YouTube you,
know SO i get to have a lot of. Fun
that's WHY i do it. Nice, So Richard, browning do
you have a?
Speaker 6 (48:57):
Question, YEAH i think more of an, observation, REALLY i,
MEAN i think that's really impressive at such a young
age as, well to not feel intimidated or to, reserve
to go and like reach. OUT i THINK i bet
we can all remember and people listening to this can
all remember times where either you, know you should have
just turned around and said something to somebody that you,
(49:19):
recognized or maybe for somebody you actually wanted to speak
to from a romantic poet of, you you. Know more,
importantly let's be positive the time you did have the
guts to go and do, that and how it paid.
OFF i can't think of a time WHERE i did
have the confidence to do that AND i did it
and it didn't pay. Off it very rarely goes, wrong
RIGHT i. Can't you're? Right do you?
Speaker 3 (49:40):
Agree that's?
Speaker 5 (49:40):
RIGHT i would.
Speaker 7 (49:41):
Agree in my thirty, Years i've probably had only two
celebrities that kind of like what are you talking?
Speaker 5 (49:48):
About like, no you, know.
Speaker 7 (49:50):
But the rest of them were very receptive because they
all have that. Need And i'll be, honest it took
me about an, hour about a hel up an hour
to get the guts to go over. There but just
what you, Said, RICHARD i, said you know, what he's
a musical.
Speaker 5 (50:06):
LEGEND i may not ever see this.
Speaker 7 (50:08):
Man again in my, Life so you know, what you
got to take that, shot And i'm so glad THAT i.
Speaker 6 (50:13):
DID i think that's. Great and actually it really it
really is hard if you if you are thoughtful on
how you approach, somebody it is. UNUSUAL i think that
that's going to pay off. Badly like you, say the
worst is you get a slightly dilute sense of. Humiliation they're, like,
sorry who are? You and you just, go oh, SORRY
i don't worry about. IT i, mean that's not the
end of the. World why is? That why are we so?
Inhibited especially this side of The atlantic and In europe
(50:35):
and THE. Uk we're terrible at. This by the, way
you guys In america generally are much more open at
doing this kind of. Thing but it is funny to
think how generally it's nearly always. POSITIVE i, mean do
you do you feel the, Same james.
Speaker 3 (50:46):
Yet one hundred?
Speaker 8 (50:47):
PERCENT i was just going to say, That and by the,
way that's been my experience as, well talking to people
just reaching. Out my observation has been in talking to,
people you, know, celebrity sports, figures whatever has and there
are people too and, frankly if you're not a jerk about, it,
right and you're not, demanding and you're, Sincere i've always
(51:08):
found people to be incredibly receptive to have conversations in those.
Speaker 4 (51:13):
Sorts Doctor Katrise, Austin CELEBRITY brandingusa Dot. Com i'm just
wondering how you balance your two businesses because you're a,
dentist but you're also helping people with media like that
is a lot of work for one person to. Do
how are you balancing?
Speaker 5 (51:29):
That it?
Speaker 7 (51:30):
Is, well WHAT i didn't say is in twenty, SEVENTEEN
i did sell my practice and NOW i have a
lot more time to focus and during the, pandemic this
is exactly WHAT i spent a lot.
Speaker 5 (51:43):
Of time in the house building my new. BUSINESS i do.
Speaker 7 (51:47):
Dentistry right, Now i'm kind of filling in for dentists who,
need you, know time off or right, Now i'm filling
in for someone who had back surgery In, December SO
i can still you, know as long AS i can
my licenses, ACTIVE i can still keep my fingers and
my hands wet in. Dentistry, now if somebody calls me
right now and they want a smile, MAKEOVER i have
(52:10):
an office THAT i can still see.
Speaker 5 (52:12):
Them But i'm not practicing dentistry full.
Speaker 7 (52:14):
TIME i really want to be on the other end
and coach and help the dentists that are coming out of.
School they have a lot of, pressure a lot of,
debt and the industry is, changing so they need me
more than ever right now to figure out how they
can stand out and really monetize their businesses and get that.
Speaker 5 (52:32):
Visibility SO i feel even better.
Speaker 7 (52:35):
Being on this side of the spectrum to help them be.
Speaker 5 (52:39):
Successful i've had my.
Speaker 7 (52:40):
Success now it's just as rewarding to see other people
build their brands and their. BUSINESSES i get just as
much as joy as doing a smile, Makeover Doctor.
Speaker 3 (52:50):
Austin so just one last question here before we wrap
up the.
Speaker 2 (52:54):
Segment what are the three most important things we should
pay attention to maintain proper oral?
Speaker 5 (53:01):
Health, GOSH i have a smile Workout number. One you
want to if you have bleeding? Gums you see pink
in the.
Speaker 7 (53:08):
Sink that means you have a gum, disease, gingivitis a
mild gum, disease or advanced gum.
Speaker 5 (53:13):
Disease and what you need to. Do here's the.
Speaker 7 (53:15):
Workout brush for two. Minutes electric toothbrush are my. Favorite
floss use the. Flossers they're, easy affordable and will save your.
Smile and also use mouth rents for thirty, seconds ten,
seconds ten seconds and take it to the.
Speaker 5 (53:31):
Head and don't forget the.
Speaker 7 (53:32):
Tongue clean that. Tongue it holds a lot of. Bacteria
and if you do that every single day in the
morning and at, night you will save your, smile have
fresh breath and a confident smile as.
Speaker 5 (53:43):
Well brush and floss and.
Speaker 4 (53:45):
Wrens there you, go all, Righty, well.
Speaker 5 (53:48):
How do people find?
Speaker 7 (53:49):
You if you are interested in, branding you go To
CELEBRITY brandingusa dot. Com and if you are still interested
in a smile, makeover you could go To Dental health
vipsmiles dot com and tune into The Let's Talk smiles.
Speaker 4 (54:04):
Podcast, okay thank.
Speaker 3 (54:06):
You passage To profit With Richard Analizabeth.
Speaker 4 (54:09):
Perhart and Now james McCormick With cloudastructure dot com keeping people.
SAFE i went on your website and it was very.
Cool really tells the. Story but tell us tell our
listeners your.
Speaker 8 (54:22):
Story, sure couple. Things cloud A structure is a company
that started as a, thought as an idea by our
founder and FORMER, Ceo Rick bentley twenty years. Ago and
what happened he calls it the vacuum, effect WHICH i find.
Speaker 3 (54:39):
Hilarious let me.
Speaker 8 (54:39):
Explain so think back twenty years. Ago you know there
was AN Ai there was basically you, know the seven
to eleven, type put the videotape in recording. System he
had rented a small office space to do. Work somebody
stole his, laptop so he marched in the next morning
to the prop party manager right and, said, hey can
(55:02):
we look at the video of what happened last night
so we can see who took my. Laptop and they
started looking at the footage and there was a big
blank spot like The nixon, tapes, Right and they, said oh,
uh we don't have footage from that. Time turns out
the cleaning people unplugged the network video recorder to plug
(55:23):
in the.
Speaker 3 (55:23):
Vacuum they had no video.
Speaker 8 (55:25):
Footage that's parked the idea Of gee, whiz what if
you could figure out a way to take these images
put them up into the, cloud you, know where they're
protected and available twenty four to, Seven and that's what
they set off. Doing. Now, unfortunately out wasn't really that
big a thing twenty years ago. Either bandwidth wasn't. Ubiquitous
(55:48):
it was. Expensive and you, know just over, time as
bandwidth became more available and there WERE.
Speaker 3 (55:56):
Ai, tools they were able to.
Speaker 8 (55:59):
MORPHY i guess you would say the ideas into an actual.
Solution that's how it all.
Speaker 4 (56:04):
Started richard knows all about getting unplugged by the cleaning.
Speaker 2 (56:08):
Service, YEAH i got talking about getting, unplugged but it
just reminds me of a STORY i can't resist. That
we weren't an employee once and we noticed that wallace were.
Missing our money was being taken out of purses around the,
office and so we set up a laptop across from
a purse and then left it unattended and blanked out
(56:32):
the screen on the, laptop and we got video of
this guy taking money out of a, purse and of
course he was immediately showing the. Door but you, know
the surveillance stuff can come in, HANDY i.
Speaker 3 (56:44):
Guess but when we.
Speaker 5 (56:45):
First started the.
Speaker 4 (56:45):
Firm When richard first, started he was in our attic
and we had a cleaning service and they came during
the day for some, reason and there were outlets all
over the, place and for some reason they decided to
unplug the.
Speaker 14 (56:54):
Computer so, ANYWAY i think THIS ai is an amazing
innovation And i'm glad you're doing.
Speaker 2 (57:02):
IT i just think it certainly adds another level of
protection for, anybody especially for.
Speaker 3 (57:09):
Security so can you give us an? Exit?
Speaker 8 (57:11):
Sure one of our main verticals right. NOW i could
take you through a few different use cases if you,
Will but one of our main verticals right, NOW i
think we mentioned this was multifamily. Housing why in multifamily,
housing eighty five percent of property managers report the crime
is on the, rise, okay eighty five. Percent so if
(57:35):
you have an unsafe, environment or it's perceived as, unsafe
you're going to have lower occupancy, Rates you're going to
have unhappy, tenants all, that all those sorts of. Things
so let's leave aside at the moment the return on,
investment THE roi of a solution like ours vis a.
V traditional security. Guards absolutely no, comparison but that's a different.
(57:56):
Matter so what is it that property managers are interested.
Speaker 3 (58:00):
In there's a few.
Speaker 8 (58:01):
Things, one as we talked, about they want the ability
for someone or some process to stop threatening activities or
bad events to happen before they. Happen mailroom, theft, assaults dog,
bites those kinds of. Things, yeah we talked about the
people in the parking. Garages then they also from a liability,
(58:24):
standpoint want to be able to have areas that could be.
Problematic think, pools, right people trying to enter pools after.
Hours there's just a host of liability issues as well
as it being a potential nuisance to other, tenants right
because people generally aren't in the pool being. Quiet.
Speaker 3 (58:43):
Right one another thing that those springs to.
Speaker 2 (58:46):
MIND i see those security, benefits BUT i also, see
like you remember that Show person Of interest where the
cameras were monitoring like every single person in the. Country,
yeah and SO i, mean what's your take on, that
is there are like a privacy issue here that this.
Speaker 8 (59:02):
CREATES i think to your, point people reluctantly are becoming more,
accepting if you, will right of the fact that there
are cameras. EVERYWHERE i don't know IF i shared the,
statistic but it is Estimated The Wall Street journal estimated
there's a billion video cameras deployed on a worldwide, basis a,
(59:26):
billion and those cameras capture one point four four trillion minutes.
Speaker 3 (59:33):
Of video per.
Speaker 8 (59:34):
Day, okay so you're going to get facial recognition solutions
and those sorts of, things, RIGHT i mean the numbers are.
Staggering now our. Solution we don't own the. Data we
don't share the data with. Anyone the data is our customer's.
Data the only thing that we have their permission to
use is video of certain threatening events or things happening
(59:58):
on the, properties so we can continue to refine and
train OUR ai. Models, Okay, now where could it be
a benefit to our. Customers, well say you've got a
tenant that you know was a repeat. Offender you made
them vacate the, premises but they keep coming, back and
you want to know when that person is potentially back on.
(01:00:21):
Property we can absolutely right match up person's face and
provide alerts if that person crosses a certain zone or
perimeter and you, know notify the property management.
Speaker 2 (01:00:36):
Group or their security people or whatever the case might.
Be so, Well james, McCormick he's from cloud of. Structure,
richard what are your thoughts about the whole security privacy
thing and What james is up.
Speaker 6 (01:00:49):
TO i think a serious kind of question would, be
how do you as a company go about trying to
protect you a kind of intellectual propacy over, this BECAUSE
i imagine that THE ai processing sophistication of analyzing behavior
human behavior is going to get relatively commoditized over, time
and they have more. Sophisticated so is it all about
(01:01:12):
your company brand or how do you how do you
go about?
Speaker 8 (01:01:14):
That, no it's about always trying to be ahead of
where the competition is.
Speaker 3 (01:01:20):
Going.
Speaker 8 (01:01:21):
Right for, INSTANCE i was just at a security conference
for the day In Las vegas last. Week lots of
people are out there, saying, hey we have you, know
video surveillance and we're USING ai to detect. Threats lots
of people saying. It but there's key, Differentiators Richard. LIGHT
a lot of these companies are just, using for lack
(01:01:42):
of a better, phrase Clipbart, Right so here's a gun
and they're training their models or using that as a triggering.
Mechanism no pun intended for you, know the models to,
say oh my, god here's a threatening. Activity but in
the real world in a green video at, NIGHT ai
(01:02:03):
has difficulty telling the difference between a stapler and a,
gun or are those two people dancing.
Speaker 3 (01:02:12):
Or are they?
Speaker 8 (01:02:12):
Fighting, though, right so by us using real footage which
are remote guards right as part of their, activities or
they are tasked, with you, know constantly repopulating images for
our models to. Analyze by staying ahead of the competition
and having a vision of where you want to take
(01:02:35):
things in the, future that's how we think we protect.
That that's kind of the moat for us right at the.
Speaker 6 (01:02:40):
Moment, yeah it's going to be rich data sets and
enormous amounts of example or enormous data sets of example.
INCIDENTS i suppose a bit like the self driving car
world has just tried to create enormous data sets of
every kind of count crossing to you, know things falling
off vehicles and everything you can imagine and even still
less still. Learning so, yeah it's going to be your
(01:03:03):
key USP i guess.
Speaker 8 (01:03:04):
Well and the other, thing the other, differentiator which is
fairly complicated to, do but much the way That google
is indexed the, web we actually index our videos for
our customers so that they can use simple keywords. Right
so the property manager comes in in the morning and
they see that their big gate to the parking garage
(01:03:26):
is smashed and there's blue paint on. It, right they
can type in parking garage this date blue paint and
up pops the image Of bob driving his pick up
into the gate for whatever.
Speaker 3 (01:03:39):
Reason and now they have.
Speaker 8 (01:03:40):
The ability to go To bob and, say you've done it.
Again you have to be the fifteen hundred dollars repairfect
those sorts of, examples that's a.
Speaker 6 (01:03:49):
Great solution to what you do, with like you, say
trillions of minutes of trillions of hours out of concept
because huge amounts of it when nothing's really, happened could
just be archived and.
Speaker 3 (01:03:58):
Dumped.
Speaker 8 (01:03:59):
Right and we just had our twenty twenty five conference
called AND i use those statistics not just to you,
know the the one point four to four trillion, minutes
but more from a standpoint of what portion of that
video is still being used from a reactive, standpoint not
a proactive. STANDPOINT i can't give you the, answer but
(01:04:22):
if you want my, GUESS i would say ninety, percent,
right because most people it's like your, house, right what
do security expert, say what's the number one thing if
you have an alarm system that helps to deter, thieves
THE adt sign that you have in your front, yard
not the actual, system but the. Sign SO i think
(01:04:44):
cameras are so. Ubiquitous people, go, oh there's a, Camera i'm,
safe but we find that that's not necessarily the. Case
might be helpful to go back and retrieve historical, information
but that's not what we're.
Speaker 5 (01:04:57):
About didn't you say that you have.
Speaker 8 (01:04:59):
Speakers, absolutely it could work in any, application but today
it works incredibly well from a multifamily.
Speaker 3 (01:05:07):
Standpoint here's the way it.
Speaker 8 (01:05:08):
Works the way our software as a service works is
we charge a baseline per camera for the twenty four
x seven video surveillance.
Speaker 3 (01:05:17):
Service, okay then not.
Speaker 8 (01:05:19):
Every camera is a customer going to want to have
it be remote. Guarded but high traffic, areas high risk,
areas parking, garages, entryways pool, areas those sorts of, things
and the cameras that are remote guarded generally have a
speaker attached to, them so that if something is identified
(01:05:41):
as potentially, threatening it goes to our humans in the,
loop it goes to our remote, guards and they have
the ability to, ACTUALLY i guess you would, say confront
people and it's either you, KNOW i think we had
mentioned this right you and the black hoodie with the
crowbar and the parking garage and, poof off they. Go
but it's also be amazed the number of talkdowns we
(01:06:03):
have to do to people in the.
Speaker 4 (01:06:04):
Pool this is fascinating technology AND i love that you're doing.
This how do people find you if they want your
product or just to see your?
Speaker 8 (01:06:12):
Website even sure cloudisstructure dot com and there's all sorts
of great information on the. Website there's use, cases, videos you,
know explaining some of the things that we just talked,
about investor, presentations those sorts of, things and also, myself
OUR cfo and Our chief revenue, officer our Cro we've
(01:06:33):
started a sequence of our own internal podcast called THE Ai,
perimeter and there's some you know where we just talk
about real world applications OF ai and what trends are
looking like those sorts of. Things so that's kind of
fun as. WELL i guess you would, say so cloudistructure
dot com if you want to reach me, Personally james
at cloudistructure dot.
Speaker 3 (01:06:54):
Com passage To profit With Richard Analysabeth, Gerhart.
Speaker 4 (01:06:57):
Stay, Tuned we're going to take a quick, break and
then it's time for secrets of the entrepreneurial. Mind will
be right.
Speaker 10 (01:07:02):
Back, heay hear. That that's the sound of uncertainty lurking
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one seven. Six that's eight hundred two six, one twenty
one seventy.
Speaker 6 (01:08:02):
Six It's passage To.
Speaker 3 (01:08:03):
Profit now it's time For noah's.
Speaker 4 (01:08:06):
Retrospective Noah fleischmann is our producer here At passage To,
profit and he never stops trying to make sense of
the future by looking at the.
Speaker 15 (01:08:15):
Past and a blessed silver anniversary to us one in
all twenty five years more or less of our intimate
relationship with The internet and cellular. Technology can you imagine
we've graduated from a world of erased phone messages and
misplaced memos to a world of accidentally deleted emails and
misread texts as technology for. You but you know, What
(01:08:37):
i'm not so sure about that communication is a process
that's actually serviced by, technology and communication only happens when
two humans are more the communicator and the communicate tea
actually conspire correctly and effectively to. Communicate, now if either
party for some reason chooses in some, way shape or,
form maybe even, subconsciously not to technology can actually service that.
(01:09:02):
Too it actually goes back much further than technology or
anything that we're used to actually using or. Applying it
dates all the way back to the days of Ancient,
greece when the oracle At delphi would stand upon the
podium and warn an indifferent republic about the prophecies to.
COME a couple of weeks, later they'd come back and
just say to, them why didn't you say?
Speaker 1 (01:09:21):
Something now more With richard And Elizabeth passage To.
Speaker 4 (01:09:25):
Profit and our special guest, Today Richard. Browning now it
is time for secrets of the entrepreneurial. Mind So Richard
browning with The gravity Dot. Co what's a secret you
can share with our?
Speaker 6 (01:09:37):
AUDIENCE i, MEAN i think a secret from a kind
of entrepreneurial behavior PERSPECTIVE i think IS i mean this
has become a bit of a personal. Mission this WHEN
i look at my whole, CAREER i think it is
to notice that innovation and, entrepreneurship aside from being the
absolute lifeblood of what's built The western, world frankly built
(01:09:57):
the modern world and is the they are the disciplines
behind how we ensure a prosperous future for our. Nations you,
know the failure strewn pathways of turning a dream of,
vision an idea into a product or service or an efficiency,
that with a pinch of, entrepreneurship becomes a business that
employs people and pays tax revenue and keeps the lights.
On That i'm kind of lobbying for that sentence almost
(01:10:19):
to be branded across our government's kind of front door
here in THE. Uk But i'd say underneath all of,
that the key learning That i've derived from a career
in so many different realms is that both innovation and
entrepreneurship are fueled by. Risk they're fueled by failing at,
things not being afraid to fail at. Things and that's
(01:10:40):
something THAT i certainly feel like on this side of The,
atlantic you, Know, europe in THE, uk we're not as
good as you guys are in THE us at this
we are endemically scared of. FAILURE i think at, school higher,
education and into a corporate life, especially you're taught early
on that you're trying to achieve one hundred, percent zero,
risk zero, incidents no, problems, Right and yet that's not
(01:11:03):
the mindset that built probably the, business the corporate life
that you're now. Enjoying, somebody the, founder at some, point
had to take a, risk had to try, something had
to recoverably. Fail and so therein lies the SECRET i
would share if you, like and that is that embrace,
risk embrace, failure but simply try and make the inevitable
failures recoverable from a, safety reputation and financial, perspective be
(01:11:26):
able to get back up again from the inevitable. Setbacks
don't hurt anybody or. Yourself don't go to prison or
lose your. Job don't burn so much money on each
of the iterations that you're going to attempt such that
you can't get back up like a boxer and fight another.
Day SO i honestly think that is the distilled. Secret
if you like behind a lot of, success don't go
(01:11:47):
and sink yourself with your first attempt to keep being
able to get up again.
Speaker 4 (01:11:51):
And ignore the press right In england over, there, man
your ours is?
Speaker 6 (01:11:56):
Bad?
Speaker 3 (01:11:56):
Yours here we.
Speaker 6 (01:11:57):
Go we've got a whole industry and talking sells out
of a. Future yes. EXACTLY i mean that's WHY i
launched my company With wired And Red. Bull there's two
brands that did the absolute best to push my unusual
venture into the realms of positive aspirational capability rather than
an eccentric. Idiot so that's our challenge.
Speaker 4 (01:12:15):
Here, Okay Doctor Katrice austen With Celebrity BRANDING, usa what's
the secret you can share with our.
Speaker 7 (01:12:21):
Audience the secret is a lot of us feel that
we have to strive to be the best to be
the most.
Speaker 5 (01:12:29):
Successful AND i like to say that it's not always
the people who are the best who are the most.
Successful it's the people who are the best.
Speaker 7 (01:12:37):
Known and SO i would challenge people to really increase
their visibility so that they are the best. Known in
the way THAT i suggest that you do it is
with the fame. Formula number. One make sure that you position.
Yourself and WHEN i say positioning that when someone comes
to your, profile your, website your social, media they need
to be able to understand who you, are what you,
(01:12:58):
do and how you can transform them in the first
like seven. Seconds the SECOND p and these are the five.
P's the SECOND p is publishing, something and publishing you
know people always say why DO i need to write
a book or start a? Podcast is really to claim
your authority and let people know that you are an
expert on set. Topic the THIRD p is going to
(01:13:21):
be promoting and the key of promoting is really you
look at promotion.
Speaker 5 (01:13:25):
As mass distribution of your, message of your call to.
Speaker 7 (01:13:28):
Actions so the more call to, actions the more promotion
of your messaging that you, give the more authority you're going.
Speaker 5 (01:13:36):
To build and the more visibility you're going to.
Speaker 7 (01:13:39):
Have the FOURTH p is, publicity and the biggest key
with publicity is getting that third party. Validation it's great
that we could get on social media and, say, Hey
i'm the GREATEST i won this, AWARD i did, THIS
i did, that but it's so much better when someone
else validates, you puts you on their, stage puts you
on their, podcast you get in the, media and A
(01:14:01):
tv show or producer gives you the stage and really
gives you that street.
Speaker 5 (01:14:06):
Cred and the FINAL p is. Profiting when you position yourself.
Speaker 7 (01:14:10):
And you have the clarity and you have this, message
you're going to get the kind of clients that you dream.
Of cost is no longer going to be an. Issue
they're going to pay premium price because you are the go.
To it positions you in a way that you can
start making money in your, sleep and that's what we all.
Want and when it's time to. SELL i know WHEN
(01:14:31):
i sold my, business my.
Speaker 5 (01:14:33):
Brand was a part of my you, know my.
Speaker 7 (01:14:36):
Valuation all the things THAT i had done as a
dentist put me a couple more zeros at the end
of that. Valuation that made me smile WHEN i sold my,
business and it'll do the same for you when you're positioned.
Speaker 5 (01:14:49):
Properly so that's my.
Speaker 4 (01:14:51):
Secret Nice, Okay jams mccarmick With cloud of. Structure what's your?
Speaker 3 (01:14:55):
Secret?
Speaker 8 (01:14:56):
Chair let me preface by What i'm HOW i answer
that question. Rightly So i've been out In Silicon valley
since nineteen eighty, nine moved From ohio after living In,
michigan and you, Know i've had the absolute blessing of
being able to work with different, technologies different teams of,
(01:15:17):
people different business. Models in that period of. Time i've BEEN, CEO,
CFO coo of public and private. Companies so AS i
like to, Say i'm kind of A swiss army knife
right at this point in my in my life and my.
Career but here's WHAT i Think i've discovered in working
with different. Businesses one would be take risks for calculated.
(01:15:41):
Risks you can't swing for the, fences you, know just
hoping that one big idea is going to take you
where you want to get. To, generally you got to
think about, It you got to build it up in
a rational manner and then go attack the. Execution SO
i give you a perfect. Example we had mentioned and
at the beginning of the, Show Kevin sarras AND i
(01:16:02):
said that he AND i had worked. Together one of
the companies that we worked at was The products Was
Building Energy efficient Building, materials and one of the capstones
of that company is we were placed every window in
The Empire State, building which Was that's a different conversation
for a different, day, Right but, ultimately you, know our
(01:16:23):
job was to commercialize that business and try to figure
out a, way as we, say to turn the pr
into the Po and, frankly we weren't successful with that.
Business we didn't get it over the goal line the
way that we had hoped.
Speaker 3 (01:16:36):
To but that's.
Speaker 8 (01:16:37):
Okay you learn from those mistakes and the risks that
you take and you, took and you move it forward
to the next set of.
Speaker 4 (01:16:44):
Experiences, well then that's another we'll have to have you
on the show. Again So Richard, gearhart what's the secret
you can?
Speaker 3 (01:16:51):
Share i'm just going to, say look at your.
Speaker 2 (01:16:53):
DATA i think a lot of entrepreneurs, say Or i've
heard it said that when people go to classes for,
entrepreneurship it's the financial ones that are least frequently, attended and.
Speaker 3 (01:17:06):
So your data it was your.
Speaker 2 (01:17:08):
Scorecard and for me, personally sometimes it takes a little
courage to look at the numbers because now they may
not say the things that you want them to.
Speaker 3 (01:17:17):
Say but then.
Speaker 2 (01:17:18):
If you're looking at them, right you may see issues
and then you have to address those. Issues and sometimes
they're not comfortable issues to. Address but if you want
to move the ball, forward you have to study, it
you have to analyze, it and then you know you
can take action on.
Speaker 3 (01:17:31):
It and that's part of what moves your business. Forward
so my answer this week is look at.
Speaker 4 (01:17:36):
The data and, Me Elizabeth, garheart with your media, studios
we have an opportunity every single person right now who's
willing to USE ai to define ourselves to THE ai answer.
Engines and the way you do that is you put
together a bio and you call it your canonical, bio
so it's your main, bio and you have it on
(01:17:57):
your website and you feed these answer engines anything you
want them to know about you, right who you, are
what you're, doing what's important in. IT i say it
in a business, sense and if you're a, woman you
make sure if you did anything before you got married
and changed your. Name if you did, that you link
those two entities. Together but right, now you can tell
THE Ai Answer engines exactly who you are and what you.
(01:18:19):
Do and you can just keep telling them that with
every piece of content you, produce and that's what people
will see when they search for, you because, Honestly google
search is going away and it's All gemini and CHAT tpt.
Interview so we're in a unique. Position AND i would
say do it now because they go back and pull
up a lot of stuff on. You but define yourself
(01:18:40):
on The Answer. Engines that's my.
Speaker 3 (01:18:41):
Secret that's it for Today's passage To profit.
Speaker 2 (01:18:44):
Show if you enjoyed this, episode subscribe to the podcast
and leave a quick. Review also follow us On, Facebook, instagram,
TikTok and x and subscribe to our YouTube channel for bonus.
Content tune in next week for another episode Of passage To.
Speaker 3 (01:18:59):
Profit the proceeding was a paid.
Speaker 1 (01:19:01):
Podcast iHeartRadio's hosting of this podcast constitutes neither an endorsement
of the products offered or the ideas.
Speaker 6 (01:19:08):
Expressed
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.
Speaker 2 (00:09):
What if the biggest risk you took in your life
isn't failing, but playing it safe.
Speaker 1 (00:16):
Ramping up your business. The time is near. You've given
it hard, Now get it in gear. It's Passage to
Profit with Richard and Elizabeth Gearhart.
Speaker 3 (00:27):
I'm Richard Gearhart.
Speaker 4 (00:28):
I'm Elizabeth Gearhart, and we're your house.
Speaker 2 (00:31):
Welcome to the Passage to Profit Show, the Road to
Entrepreneurship podcast. Today we're with Richard Browning, who is a superhuman.
He built a human powered jetsuit that's really redefined what's
possible in business innovation.
Speaker 5 (00:46):
And then we have.
Speaker 4 (00:47):
Two amazing guests, so excited. Doctor Katerrees Austin. So she's
a dentist to the stars, but she's more than that.
She took her Dennis brand and really blew it out.
We're going to see how she did that. And then
Jane's McCormick, chairman and CEO of Cloud, a structure and
C suite growth expert, and he is doing something with
AI that's just I don't know why it hasn't been
(01:09):
done yet. Well, I guess it's so new. That's why
this is really going to be interesting. And coming up
later on it's Noah's Retrospective along with Secrets of the
Entrepreneurial Mind.
Speaker 2 (01:20):
And on top of all that, we're going to talk
about why everything you are buying from the world's biggest
companies isn't physical, it's invisible. But first it's time for
your new business journey. We'd like to ask our panel,
when you look back, what was the one decision or
moment that most changed the trajectory of your business and
(01:41):
what did it cost you to make that decision? Welcome
to the show, Richard Browning, What was the one decision
that you made that changed the trajectory of your business?
Speaker 6 (01:51):
Thank you so. I think probably the biggest sort of
seminal moment on this nine year journey was turning a
kind of free time evenings and weekends, crazy dream of
seeing if you could reimagine human flight into something that
actually has now become one hundred million dollar business and
a brand. And actually that moment was deciding to call
(02:12):
it gravity and actually brand and market and communicate that.
I suppose rudimentary piece of technology into something that has
inspired millions. So it was that moment of branding. I think,
to answer your question.
Speaker 2 (02:24):
That's wonderful and we really look forward into learning more
about that with us today. Also is doctor Katrice Austin Katrise,
Welcome to the show. What was the one decision that
you made that changed the trajectory of your business?
Speaker 7 (02:38):
Yeah, I started my dental practice in nineteen ninety eight.
In I think the biggest thing was having clarity that
I wanted to serve a specific market, that I wanted
to be known as the dentist of the stars and
go after very influential people. So number one having clarity,
Number two positioning myself to acquire those specific clients. And
(03:00):
number three, once I acquired my first celebrity, which was
the musical legend Isaac Hayes, hiring a publicist to help
me spread and distribute my message to the masses.
Speaker 2 (03:12):
That's an amazing story and we're very interested in hearing
more about that. James McCormick, what was the one decision
that you made that changed the trajectory of your business?
Speaker 8 (03:23):
It was a decision to take the company public as
opposed to being a crowd funded entity. We made the
decision like a year and a half ago that it
made logical sense for us to be a public company.
We went through what's known as the direct listing process
(03:45):
as opposed to a traditional IPO, and we did that
to enable us to have access to the capital markets
and allow us to get the capital we needed to
really expand our operations to fit our vision.
Speaker 3 (04:00):
I guess you would say that's amazing.
Speaker 2 (04:03):
It's always fascinating when a company goes from private to public,
and we look forward to hearing more about that. Elizabeth Gerhart,
what was the one decision that changed the trajectory of
your business?
Speaker 4 (04:15):
I think the decision that changed the directory of my
business and also my life pretty much was to jump
on AI as soon as I found out about it.
Our son told us about chat Chippy two years ago,
and I started using it and I've been using it
ever since. And now I find myself in a position
where I'm telling other people how to use it and
giving presentations about it.
Speaker 3 (04:35):
That's great for me.
Speaker 2 (04:37):
I would say that the one thing that most changed
the trajectory of our business was getting and.
Speaker 3 (04:44):
Using a CRM.
Speaker 2 (04:45):
This was a while ago, and it's really important to
understand where your business is coming from, what kinds of
clients you're attracting, and a CRM, which is a customer
records management system, allows you to keep.
Speaker 3 (05:00):
Track of those things.
Speaker 2 (05:01):
And with the CRM, we've been able to fine tune
our marketing and our client intake and it's made a
huge amount of difference.
Speaker 4 (05:09):
And also we've been working with AI Visibility for your
Heart Law for the last year and a half or
two years, and our crm's telling us how well that's
doing too, absolutely getting clients from jet GPT.
Speaker 2 (05:21):
Okay, well, now it's time for our guest interview. What
if the future of flight isn't billion dollar aircraft but
one man's strapping jet engines on his arms. Richard Browning
has built a real life jetsuit that can hit eighty
miles per hour, challenging not just the limits of physics,
but the way government, military, and entire industries think about mobility.
(05:45):
So welcome to the show, Richard. I've seen your stuff
on YouTube. It's amazing and this was long before you
even decided to be a guest on our show, so
thank you very much for joining us.
Speaker 3 (05:56):
Can you describe your jetsuit for our audience.
Speaker 6 (05:59):
Yes, and yeah, we are guilty of invading most human beings,
social media at some point and mainstream media over the
last nine years. So it consists of a backpack which
has nowadays three little engines in the base of it,
and then on each arm you have a pair of engines,
so your arm sits between each engine and the result
of these seven engines is they create enough thrust downwards
(06:23):
that you can lean on that thrust and then manipulated
in a way to allow you to fly in a
really kind of natural, organic way. So we've done over
three hundred events in fifty three countries. We've kind of
changed how medics respond up mountains, we've changed how special
forces move in maritime environments and even in places like Ukraine,
and we've got an amazing entertainment's business. So it's really,
(06:45):
i think, to some people, to many people, it's redefined
how humans dreamed about flights. You're not getting in a
flight vehicle anymore. With this, you are becoming the flight
vehicle with the addition of a very small amount of technology. Now,
to be clear, this isn't going to replace civil airliners.
You know, not going to go to Walmart in one
of these things, but it has inspired millions.
Speaker 2 (07:04):
So do you have to be like a super strong
person to wear this? Because when I look at it,
you've got these jet engines attached to your body and
there's a lot of force that is being applied. So
do you have to be like in really good shape
to use this?
Speaker 6 (07:19):
It was fun for the first couple of years to
sort of not really shoot down that assumption and have
to say the first versions were terrible, Like the first
versions of most equipment, most technology. Nowadays, it is super simple.
So we've trained over a thousand people to do this
in the UK and the US. We've got a training
center of California. And even my two sons, who are
now seventeen and nineteen, they learnt when they were skinny,
(07:39):
little thirteen year olds. So no, really, the physics of
this is like you're leaning on a surface. If you
imagine leaning on a bar waiting for a beer, and
you've got your arms roughly straight and you're waiting, you know,
for somebody to serve you, and you're leaning on that surface.
You're taking probably at least half of your body weight
without even thinking about it, leaning on that surface. If
(07:59):
the rest of your or lift if you like. In
that case is from you standing on the ground. If
you replace that by having the thrust of the engines
in the back, then actually you can really just start
to lift off the ground by just leaning on that thrust.
You know, the thrust is a proxy or a replacement
for the surface you otherwise are leaning on. So no,
it's really effortless.
Speaker 4 (08:19):
I am very interested in this. Do your eyelids fly
off at eighty miles an hour? That it's amazing to
me eighty miles an hour? But really, are there places
you can do it in the United States and in England too.
Speaker 2 (08:31):
Like, well, you probably need a you probably need a
permit in New Jersey.
Speaker 6 (08:34):
Actually, on that subject, the US has been one of
the easiest jurisdictions because under your FAA rules we fall
in the ultralight category, so you can technically almost do it.
Waere for your life if you don't go near flying
over other people or airports or anything silly. Anyway, we
have a facility in California, and we have another one
in the UK about two hours west of Heathrow with
(08:55):
our big headquarters. In fact, I'm sat here in one
of our buildings in our headquarters. It's surprisingly quick to learn,
so it's very similar to surfing, skiing, snowboarding, or even
watching your kids learn to ride a bike. It's a
weird recalibration of your balance, so if you just take
a moment to think about skiing, that's mad. We never
evolved to slide down mountains on two bits of wood
(09:15):
right and wood in the past, and yet you can
calibrate readjust your balance, which is an amazing thing if
you think it. Running across the surface, your brain is
in real time making lots of micro adjustments to stop
you falling over. If you just adjust that, then you
can learn to ride a bike or ski or surf
or snowboard. We train people by having a simple kind
of tether just behind your neck into the backpack, which
(09:37):
means you just don't fall over basically, and you can
feel the balance, and when you get it right, you
just gently come up into the hover. Everybody gives you
a stupid grin like you see in the first Iron
Man film Frankly when he worked it out, and then
they get it and then you never think about it again.
You never get skill fade. It just becomes innately part
of you.
Speaker 3 (09:52):
Wow.
Speaker 2 (09:53):
So tell me what you were thinking and feeling the
first time you tried this, So there.
Speaker 6 (09:57):
Wasn't really a first time because if I point people,
if you google forbor, search for Richard Browning and Ted Talk,
the original twenty seventeen Ted Talk, there is all the
visuals over about three minutes, no attention span over about
three minutes. There's all the visuals are showing the very
amateur ludicrous behind closed doors attempts are trying to gradually
(10:17):
go from one engine validating that that thrust thing would
feel like a surface, to two engines, to four to
six to eight, et cetera, and trying all sorts of
different combinations. So it kind of cumulatively built. But I
learned quite early on that a that the thrust would
feel like just leaning on a surface, which is kind
of strange because exactly as you said, conventional wisdom would
imagine it rip your arms off or gyroscopically tay arm
(10:40):
out of its socket or all this stuff. But no,
it just feels like a surface. But you have to
go and try that.
Speaker 3 (10:45):
Any footage of that, by the way, it just doesn't happen.
Speaker 6 (10:49):
It's funny, how you know, inventing anything new creating anything
new is taking the survivable, repovable risk in the pursuit
of dismissing the assumptions that have stopped other people trying things. Right,
everything's impossible until it isn't. We've actually got impossible. As
nothing written across the entrance to our whole headquarters here,
the idea of catching a returning booster rocket with a
sort of claw on a tower sounds still ridiculous, and
(11:12):
yet certain mister Musk is now making that a daily occurrence, right,
So it just shows that that ethos is real. I
suppose the proper answer your question was that in twenty
sixteen I started in March alongside a busy oil trading
job in the city of London. I didn't tell anybody
out what I was doing. I started in March, and
by November that year I'd managed to do the first
very very wobbly rudimentary flight with engines on my arms
(11:33):
and actually on my lower legs on my calf muscles,
which was a mad idea, but I did a six
second wobbly flight that was the first kind of proof
that the concept was actually working.
Speaker 3 (11:43):
Wow.
Speaker 4 (11:43):
This reminds me of the Right Brothers with their first airplanes, right.
Speaker 6 (11:47):
Do you know there's a funny whenever people say that,
it's very kind of people to kind of connect us
to that. And you know some people say, like, you
know the sketches da Vinci made, You know, he would have,
I think, been quite pleased with this. I would love
to give him the chance to have a go. But yes,
we've got a little step on that human journey of
turning the dream of looking at the birds and imagining
that freedom. We've got a little kind of notch on
(12:08):
that journey, I would say. But there's a funny anecdote
with the right brothers. Do you know the famous footage
of seeing Kitty Hawk take flight? That is actually about
three days after they first did it. They actually invited
the media to the launch date. No one turned up.
No one turned up because they didn't know what they
were talking about, would you mean flying like with some
sort of bicycle adapted wing thing? Not interested, So they
actually on their launch day no one showed up. They
(12:31):
had to beg them to come a few days later
when a few people had seen it. I thought that
speaks volumes, even in America about people's belief in the
new and the you know, crazy.
Speaker 2 (12:40):
We're with Richard Browning, who is the CEO, founder and
chief test pilot of Gravity Industries. What do you see
as the future for your jet pack? I guess is
what we would call it.
Speaker 6 (12:52):
Yeah, I mean, we've received.
Speaker 3 (12:53):
One in every kitchen or one in every garage.
Speaker 6 (12:56):
A lot of people are excited about that possibility, but
at the moment, no, I mean, it's a bit like
saying a NASCAR is a car. Say let's have one
of those and go and pick up a quart of
milk from the shops or whatever.
Speaker 3 (13:07):
He with that, you know, where do I sign up?
Speaker 6 (13:11):
So you know, yeah, could, but for a fairy fairly
bunch of obvious reasons, it's not the most appropriate vehicle.
So in the same way, despite this journey starting with
genuinely a sort of joy fueled exploration into what most
people thought was impossible, this has now turned indeed into
you know, just shy of one hundred million dollar business
because we've built a whole entertainment's division out of it.
And also we've got the what we call the Professional Division,
(13:33):
which is Medican Military Response, so we can fly special
Forces soldiers. And I was a Royal Marine a long
time ago in the UK. We can fly soldiers over
any terrain, night or day, in pretty much any weather
to do a job and importantly self extract, so you
can just take back off again, fly back over that minefield,
get back to safe territory, and get out. So it's
(13:54):
you know, I would admit its niche, but everybody looks
at what we do and immediately imagines it's Tony Stark's,
you know, solution to traffic, which is not one of
the people.
Speaker 4 (14:03):
Yeah, what are the people that are coming to California
and outside of heat to use this?
Speaker 6 (14:07):
We have an amazing collection of people, so I think,
I mean, it's genuinely, genuinely the most eclectic mix of
people anybody, from indeed Marvel superhero kind of enthusiasts through
to people who've had a life or a career in aviation.
Helicopter pilots make very good jetsuit pilots because they've already
familiar with the five axis of freedom of rotation and everything.
(14:28):
We have YouTubers, of course, you know, all the social
media folks. They're not always the best. Let's put it
that way.
Speaker 8 (14:36):
Mother's Day is coming up, so we've had you know, Honestly,
I will say this.
Speaker 6 (14:43):
Sometimes women make the best pilots because they tend to
listen more than men, I will say, and they tend.
Speaker 3 (14:48):
To I already know how to do this.
Speaker 6 (14:51):
To that point. Yes, we do get a lot of
guys sometimes turning up thinking they've seen Iron Man and
they just roll this leaves up and says, I've got this,
and it's fine. You didn't bark up two thousand horse
power of jet engines. And they they tend to wither
a little and think, no, I think I'll take the
teather in the end and give it a go with that.
But no, it's an amazing collection of people, you know that.
We've had Hollywood, Hollywood A listers right through to billionaires
(15:13):
to all sorts of people. It is I mean I
would say this, wouldn't I. But feeling that power and
then that roar of those engines and then feeling that
force and feeling your feet come off the ground, and
yet it's very calm. It's a really gentle, serene almost
like that stereotypical dream of flight when you know you're
a kid, or sometimes you dream as an adult are
flying where you're running along and you do just step
(15:34):
off and go wherever your mind takes you. It is
kind of like that.
Speaker 3 (15:36):
It is very high. Do these things go kind of.
Speaker 6 (15:39):
As high as you like. I mean, we could probably
do five, six, seven thousand feet quite easily, but we
never do because actually four middle.
Speaker 2 (15:46):
Thing happens easy, but coming down is a little bit
more complicated.
Speaker 6 (15:50):
No, it's pretty simple. It's just doing it at the
right pace. Could be a problem. If you got it wrong,
you're definitely coming down. Yes, indeed, so we just terrain hug.
In fact, it leads lots of people on social media
to think with somehow pushing off the ground. The physics
of that doesn't work. If you're firing a gun. The
recoil in your shoulder isn't dependent on what you've shot at.
(16:12):
So we're just firing a gun, if you like, of
air downwards, but using jet engines, which propels you upwards.
So if you fly off the edge of a cliff,
you just don't notice, right, you're still propelling air downwards. Now,
because we're vector thrust adjusting, we're basically if you point
the engines down, you go up. If you flare them
to the side, you come down. Your brain is able
to adjust that super finely, so you can terrain hug
(16:34):
you can spend your whole time five or six feet
over the ground. So for medic military, and even entertainment reasons,
there's no need actually to go high. And as a result,
the authorities around the world kind of like us because
we never get near other aircraft and we don't ever
get in a realm where if you have an unexpected problem,
you're going to hurt yourself for anybody else. So for
nine years we've never done any significant, irrecoverable damage to
(16:56):
any of us. I've probably crushed the most in all
the development years.
Speaker 2 (17:00):
We're with Richard Browning, CEO, founder and chief test pilot
of Gravity Industries. Richard, has your suit appeared in any movies?
Speaker 6 (17:08):
There's a movie called Fallout, based on a gaming franchise,
a sort of post apocalyptic in punk kind of thing.
Actually it's not a film, it's one of the sort
of Netflix type series. Anyway, we flew in that one
of the Nolan brothers very brilliantly reached out and said
he wanted to engage with real physics as far as possible.
So one of my team, who's also a stuntman, flew
around with these enormous robot legs on, and so a
(17:31):
lot of the shots in the film, whether this robotized
character comes flying in all the kickup of dust and
the physics of it is real. They then exchanged his
skinny little body for the rest of the robot. I think,
but yeah, we've done that. I did a thing with
Tom Cruise many years ago. We were looking at and
I think it'll happen either Mission Impossible or James Bond
at some point. The more we do military stuff, the
(17:52):
more that gets you in the public eye, in the
sense of the public would look at it and go, oh, yeah,
it's that cool thing we've seen the military really use,
and therefore it sort of gets the vote of confidence
in those kind of film franchises. But yeah, we've appeared
quite a lot.
Speaker 4 (18:05):
So I have to ask you this absolutely ridiculous question.
Speaker 5 (18:10):
But I've been dying.
Speaker 6 (18:10):
Won't be the first carry on?
Speaker 4 (18:12):
Have we ever hit a bird?
Speaker 9 (18:13):
Do you know?
Speaker 6 (18:14):
That's not such a simple Sorry, that's not a silly question.
I have done so many events in so many bizarre
places around the world for so many reasons. I did
lose control momentarily and got into a flat spin. By
losing your control, as it's called because there was a
bunch of ducks at an event that got kind of scared,
flushed up in the air, and I just flew after
them because it was just an amazing experience. So I
(18:36):
didn't hit them, they didn't hit me, but I nearly
lost it because of that. And there was another one
where we were testing with wing systems. So if you
imagine a skydiver's or wingsuit as leg wing, it's like
a big web of fabric between your legs that inflates
with the ram air effect. We experimented with those, and
it brings your legs up flat and then you do
absolutely accelerate like crazy. We don't do it anymore because
(18:57):
the speed started to get too high. But as I
was doing that, I was flying down this lake and
a swan started to do its amazing takeoff routine and
you could just see it rising, and something in my
mind was like, oh, Christ, which way's this going? Because
it was coming towards me. And I mean, if you're
in the aviation world, you have conventions about both turning
the same way in terms of both turning left, let's say,
but no one had told the swans, so I had
(19:18):
to try and guess which way it was going. Because
hitting a swan, I was doing easily sixty seventy miles
an hour, it would be doing probably forty to fifty
the closing speed. Hitting something that heavy would be a problem.
So actually I didn't hit it, but it has nearly happened,
so that's not such a stupid question.
Speaker 2 (19:33):
We're here with Richard Brown, CEO of Gravity Industries, inventor
of a human flight suit. If this conversation is firing
you up, imagine getting this kind of insight every single day.
Subscribe to our podcasts and leave us a quick review.
Follow Passage to Profit on Instagram, Facebook, TikTok, and x
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(19:56):
is how more entrepreneurs find us, So share it, post it,
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Profit with Richard Analyizabeth your heart back with more after this.
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Speaker 8 (22:06):
Seventy now back to passage to profit once.
Speaker 3 (22:09):
Again richard And Elizabeth.
Speaker 2 (22:11):
Gearhart we're With Richard, BROWNING, ceo founder and chief test
pilot Of Gravity, industries and he's been telling us all
about his human jet, pack which is just.
Speaker 3 (22:22):
Amazing, richard how.
Speaker 2 (22:24):
Do you build a category for something like this that
doesn't even, Exist it's not really on anybody's radar. Screen
how do you take a prototype and build a business
out of something like?
Speaker 6 (22:38):
This, yeah that's a good, question and people get obviously
quite excited about the idea of the engineering journey of
trying to work out how do you even get this
TO i could, say off the, ground get this, Built
but actually the bigger challenge in back in twenty, sixteen
ONCE i got it technically to actually, fly the bigger
challenge dawned on me as to how DO i or
(22:58):
what a, frankly what DO i do with?
Speaker 7 (22:59):
This?
Speaker 6 (22:59):
Right DO i stick a on YouTube and probably getting
a bit embarrassed at my you, know quite big important
day job oil trading in the city Of. LONDON i
hadn't told anybody about WHAT i was doing on the
weekends and. Evenings or DO i accept the hard path
of trying to turn it into a, branded, marketed scaled
company that would fuel its own progression towards WHERE i
think it could get. To and it we kind of
got there now in a way nine years, later and
(23:21):
that was a real. Challenge and you're absolutely right that
not only was there no rule book on guidebook on
how to do, this but we were having to kind of,
improvise sort of innovate our pathway to try and decide
like a way where does it sit versus people's popular
culture references Of, Ironman rocketeer and all this kind of.
Stuff how do we play with, that how do we
inspire people with, that but also have enough sincerity and
(23:42):
grown UP i suppose professionalism that the military and aviation
authorities and governments and things will take us. Seriously that
was a fascinatingly challenging. JOURNEY i often used to joke
that we need to try and entertain seven year olds
and the chief of the defense staff in the you,
know in this case in THE. Uk that's quite hard
(24:02):
because the easy thing to get social media, renown if you,
like is just set fire to stuff and do stupid things,
Right but then you cut off the senior you, know
all the grown ups in the. Room you don't get
allowed to fly in the fifty three countries we've flown
in around the, world you just don't get taken. Seriously
so that was a fascinating. Journey and there was a
really interesting point of, reference and it was An american
(24:24):
guy who actually came from the world of marketing and
media that gave me one of the best bits of
advice right early on WHEN i was grappling with this
as a frankly oil, TRADER i, MEAN i knew nothing
about media and pr and all this kind of STUFF
i knew enough to KNOW i didn't know enough that
was probably very. Important but he told me a really interesting.
Thing he, said, look you're flying around like it does
look like a superhero. Thing, Yeah AND i was struggling, with, like,
(24:46):
well what do we do with? This Iron man THINK
i didn't build this to build an iromn, suit but
it's kind of cool that people think it looks like. That,
yeah but he, said do not position yourself anywhere near.
THAT a you'll probably get a really nasty letter From
disney at some, point AND b if you position yourself
as some sort of like real life version of, that
there's enough people will look at it and without using
(25:06):
any brain, power we'll, go, well that's just not as
good as the. Film So i'm not really that. Interested
so we positioned it as this like leather jacketed biker,
jeans kind of nineteen Thirty steve McQueen kind of cool leather,
clads you, know flying biplanes upside down under bridges and
motorbike racing kind of. Vibe and it worked really. Well
(25:28):
we ended up with people that really engage with what
we were, doing but then they would turn to the
friends of family and, say my, goodness this looks this
looks Like i'm, Mad and they would tell each other
rather than us telling, them and that worked really.
Speaker 2 (25:40):
Well one other question THAT i had, was how do
you raise capital for a project like? This you're you,
know it's helpful to have investors if you're making a
lot of.
Speaker 3 (25:49):
Prototypes what's your.
Speaker 6 (25:51):
Strategy you've goaded me into tearing the fun investment story
of this. Business everything we do is weird and, unusual
and some of the STORIES i question myself whether they're
real or. Not they're so mad, anyway this. One So
i'd got the thing to. Fly i'd self funded by
absolutely bootstrapping. IT i, mean we used like everything you
can imagine make do amend it was. CRAZY i used
(26:12):
to use the, drill the triggers off electric drills like
domestic drills as the throttle, trigger just because you could
rip it out of an, old broken, drill and you've
done all of that. Stuff BUT i got it to.
Work we launched the company in Actually April Fool's, day
which is the time we're recording, this twenty. Seventeen everybody
shared it because they thought it was a. Joke wired
And Red bull went crazy with it and those brands
(26:34):
absolutely catapulted us into the right. Realm Chris anderson FROM
ted reached out and, said oh my, god if this is,
real you've got to bring it TO. Ted like in
a week's. Time we worked out a sticker on a. Plane,
however in the middle of, that a certain guy Called
Adam draper reached out From BOOST vc In california and,
Said oh my, god this is. Amazing if this is,
real this is really, exciting bring it to OUR vc
(26:55):
firm open. Day SO i jumped on a plane went
To San mateo on the way To Vanger hoover to DO,
ted thinking at LEAST i could try and prove it
works after taking it out of a. PLANE i don't know.
WHY i think he thought it wouldn't, work BUT i
didn't even know THEY'D allowied to take it. There but they.
Did did the flight, demo blue dust, everywhere and then this,
tall skinny guy came up to, me a elderly, gentleman
with a hundred dollar bill and, said here's your first
(27:17):
revenue for clearing out my parking. Lot AND i thought
that was kind of. FUNNY i actually liked one hundred
dollar bill because this was like nine years. Ago one
hundred dollars felt like caught a lot of money back,
then so that was quite. Good but then he took
it back off, me AND i thought that wasn't very funny.
ANYWAY i was still standing. There he chatted To. ADAM
i realized he Was Tim, Draper adam's, father the very
FAMOUS vc in the. Valley they get back up and,
said this is the most powerful manifestation of the spirit
(27:39):
of entrepreneurship we've come. Across we believe you have to
be a virtual superhero to get an idea through to
becoming a scale. Company you've just manifested that. Spirit we
have to be part of. This how about half million
dollars for ten? Percent SO i THOUGHT i used to
be AND i still was a, trader AND i THOUGHT
i should be better than. THIS i didn't have a.
PLAN i hadn't thought about raising money so there and
THEN i haggled himTo six fifty because half million pounds
(28:00):
sterling was about six fifty and that was my. Excuse
and he literally gave me one hundred dollars bill, back
having signed that as the deal, sheet and that's on
my wall somewhere in. Here and that was my first,
raise and then since we've done more sensible. Raises but
that was a busy. Week and THEN i went on
to fly and speak at.
Speaker 2 (28:15):
Thrawing money at you that was that's a that's a
great posssion to be.
Speaker 4 (28:19):
In, YES i guess how does ten percent stack? UP i,
MEAN i guess that's not too bad for a company
that's just starting out.
Speaker 6 (28:26):
Well valuing the company in a parking lot six and
a half million dollars for just literally with no business, model.
Nothing it was a bit of fun to fly, around,
RIGHT i mean that's Very california to be. Honest, yeah
but it's well, because LIKE i, say the last raise
was an eighty three million dollar post money valuation and
that was a couple of years. Ago so he's all,
right and.
Speaker 3 (28:44):
He's followed on as well, Well ironoard end.
Speaker 2 (28:46):
Upward it's been great Having Richard, BROWNING, ceo founder.
Speaker 3 (28:50):
And chief test pilot Of Gravity.
Speaker 4 (28:53):
Industries now it is time for REAL ai use cases
business owners round, table so everybody gets a chance to
say one way they're USING ai and then we all
get to have a discussion about it because it's so
important in changing our society so much right, Now So
i'm going to ask everybody here one way they're USING
ai in their own business to make it more. Efficient
(29:15):
SO i know everybody here on this call is well
versed IN ai and, experts BUT i want one really
cool way that you're using it that other business owners
will go, wow that is. Awesome SO i am going
to start with, You Richard browning With gravity Dot. Co
what is one way you're USING ai for your?
Speaker 6 (29:33):
BUSINESS i, mean to be, honest the main. Way it's
the most un glamorous. Way it's. RESEARCH i, mean if
you want to design how you do racing and race
obstacles that, say for our race, series you just start
ASKING ai to do inspire different. Images if you need
to procure a tank right now today this came up
of how you go and put a. Jetsuit if it
falls in the, sea you need to put it in fresh.
Water we're just USING ai to try and research what
(29:55):
are the best suitably sized tanks that you can get
in one of the Friendly Southeast asian countries that we're
what can we. PROCURE i, mean it's it's not, glamorous
but it's in the most amazing research. Agent And i'm
sure that resonates with most people listening to.
Speaker 4 (30:06):
This Absolutely, Okay Doctor Katrice, austin what's one way that
you're using.
Speaker 7 (30:11):
Creating intellectual property my, authority, assets, books, podcasts and.
Speaker 3 (30:17):
Frameworks Nice she thumbs up from me for.
Speaker 4 (30:20):
That. Okay And james McCormick works one really cool way
you're USING ai in your.
Speaker 8 (30:26):
Business how we pay our sales people is really, complex
so commission. Software there is nothing off the shelf that
we can buy or modify that can help us with
figuring out how to quickly and accurately pay our salespeople
(30:46):
correctly from a commission.
Speaker 3 (30:48):
Standpoint so we've.
Speaker 8 (30:49):
USED ai to go out, Right we've loaded in the,
parameters we've USED ai and it is so far we've
created SOMETHING i would say that takes us ninety percent
of the way of where we need to, be and
very short it will be at one hundred. Percent our
engineering team just a very talented group of, people heavily
(31:10):
versed IN ai and large language, models those sorts of.
Things but writing code is quickly becoming a thing of the,
past and we more and more are seeing our engineering
team USE ai not to replace, engineers but to make
them more. PRODUCTIVE i guess you would say in adding
(31:32):
enhancements and features and extra stability to our.
Speaker 4 (31:35):
System, absolutely, yes our sun codes and he uses it
as a starting. Point he does have to do a
lot of work fixing it, up but it's a great
place to. Start Richard gearheart With Gearhart, law that's one
way you're USING.
Speaker 2 (31:47):
Ai in order to be an effective. ENTREPRENEUR i think
you have to maintain your. Health So i've been using
it to help monitor my, diet monitor my, sleep and
also monitor my exercise. Routine SO i have a.
Speaker 12 (32:00):
Smart watch that collects all sorts of data on me
AND i put it into the into chat ept every
day and it tells me how MUCH i should, eat
and it tells me how HARD i should work, out
and it criticizes me for not getting enough.
Speaker 3 (32:17):
Sleep but it's really.
Speaker 2 (32:19):
Been a great step forward for my physical and mental
and whatever. Condition SO i think it's using it for
health monitoring has been great for.
Speaker 4 (32:30):
Me, Yes And I'm Elizabeth gearhett with Gear Media, studios
and of course we probably all use it every, day,
Right but WHAT i was using for this morning Was
i'm starting a new podcast for the studio And i'm
going to have a co host And richard's going to
drop in when he, can and it's going to be
podcasting pain points and how to fix. Them and we
(32:52):
kind of tried to shoot a video And i'm, like,
yeah this isn't very. Good so What i'm doing now
Is i'm Asking gemini because YouTube is zoned By, google,
right SO i think Youre gemini will give me the best.
Answers how CAN i shoot a video that will ensure
the longest viewer retention and capture the most. Interest and
can you give me like a step by step for
(33:14):
this video on this topic and we'll see what it
says and what kind of instructions it gives. Me and
of course it's we're not going to read it. Wrote
we're going to talk naturally. Too but then after we shoot,
It i'm going to put it either back Through gemini
or maybe Through gemini AND chatbt and just, say, okay
how would you edit this to make it even more?
Interesting SO i think one thing we struggled with with,
YouTube and we look at this all the, time Especially,
(33:35):
richard is retaining listeners because that and, viewers that's really
What google looks at with your. Content so that's kind
of a down in the weeds.
Speaker 2 (33:43):
WAY i still think, though that when it comes to,
content the human touch is still the.
Speaker 3 (33:48):
BEST i think that if.
Speaker 2 (33:50):
You over engineer it WITH, ai then it comes across
as over engineered WITH.
Speaker 3 (33:54):
Ai and people.
Speaker 2 (33:56):
Are wary of YouTube videos that are just completely and
totally animated and they're. Fake sometimes they're, entertaining but they're.
Fake AND i think the trend now is more toward,
real live content and content that's generated by. Humans there's
something that is especially authentic about.
Speaker 4 (34:15):
That, yeah we're going to generate the, content we're just getting.
Guidance so this has been REAL ai use. Cases Business
Owners Round Table passage To profit With Richard Elizabeth. Gearhart coming,
up we are going to be interviewing Doctor Katri sausten
And james. McCormick they have amazing companies and just brilliant.
(34:35):
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Forty passage To profit continues With richard And Elizabeth.
Speaker 14 (36:39):
Gearhart shout out to our friends AT klisam five ninety
In Saint, Louis.
Speaker 3 (36:45):
Missouri thanks for listening and if you're new.
Speaker 14 (36:47):
Here passage To profit is a top ranked entrepreneurship podcast
and radio show heard in thirty eight. Markets now this
is The Intellectual Property news podcast With Richard. Gerhart i'm
throw something out there that sounds a little crazy at.
Speaker 2 (37:02):
First ninety eight percent of the value of major companies
Like apple And, Vidia, Costco, Lily MasterCard are not in
their physical. Assets their value is in the. Intangibles so
what does that. Mean it's not the, buildings it's not the,
inventory it's not really even the product or the. Service
(37:23):
it's the. Intangibles so what are people buying when they
buy a product or service from one of these. Companies,
well they're buying the, engineering they're buying THE r AND,
d they're buying the distribution, system or they're buying the
software or the, data things that are protected with patents and. Trademarks,
(37:47):
ultimately you're buying. Ideas, so just to give you a quick,
example if you buy an, iPhone it's not just the
metal and, glass it's the technology behind, it it's the
company ecosystem that helped create. It it's the brand trust
that you have In, apple and that's where the value.
(38:10):
Is so this represents a real shift in the way
we think about companies and their. Valuations it used to
be that companies were valued based on the factories that
they had and the, equipment and in, fact only a
very small percentage of these companies two percent has value
relating to inventory and equipment and even things like real.
(38:33):
Estate in, fact the growth of intangible assets as a
component of company market value is up thirty five percent
since nineteen ninety five and almost fivefold since nineteen seventy.
Five now it's all about what you can legally. Protect
if you're a, founder now you take a big risk
(38:54):
if you don't pursue, protection because if you don't own,
it it can be copied or a competitor can outscale
you and the value. Disappears one mistake that entrepreneurs make
is focusing on the building and not on the. Protecting
too often they focus on the product first and then
the ip, later and, unfortunately in today's, age that's. Backwards
(39:18):
entrepreneurs should approach their business with an inventor. Mindset inventors
don't ask what did you? Build they ask what do you?
Own so the real valuable is in the invisible assets
and the, ideas things like, brand know, how, technology all
things that can be protected with, patents trademarks and. Copyrights
(39:42):
so here's the, question what part of your business actually
has value and do you own? It if you have
an idea or, invention you want to protect the teammate
Your heart law helps entrepreneurs turn ideas into protected. Assets
you can visit us at learn more about patterns dot,
com or or learn more about trademarks dot com for
a free consultation and practical guides to get you.
Speaker 3 (40:06):
Started so now it.
Speaker 4 (40:07):
Is time for us to hear from Doctor Katrese Austin
CELEBRITY brandingusa dot. Com how' sholding them from being a
dentist to being on all this. Media it's really. Amazing
please tell us your. Story thank you so.
Speaker 5 (40:22):
Much.
Speaker 7 (40:22):
WELL i have been in the dental industry for thirty
years as of this, year and it really stemmed from
my own personal story of not being happy with my.
Teeth braces changed my life and at the age of,
FIFTEEN i DECIDED i wanted to be a dentist AND
i started my business in nineteen ninety eight In New York,
(40:42):
city Vip, smiles with the goal of becoming dentists to the.
STARS i wanted to make all those people who were
in the media who had a camera presence or stage
presence have a smile. Figure if anyone could do, it
why not. Me and that was right around the time
that the public really got educated on the possibilities of
(41:03):
smile makeovers with shows Like Extreme makeover in The, Swan
and ONCE i saw that live transformation ON, TV i
really embraced myself in learning cosmetic, dentistry AND i built
a whole business on being dentist to the. Stars and
the one thing THAT i decided THAT i needed to
do in order to propel that was to hire a
(41:25):
publicist and really get as much visibility THAT i. Could
and the moment THAT i hired my first, PUBLICIST i
started to get on television In New York, city the media.
HUB i got On Good Morning, America today's, show featured in,
magazines and the.
Speaker 5 (41:41):
Patients really started to.
Speaker 7 (41:42):
Come my first celebrity client was a musical, Legend Isaac,
hayes and he was really. INTRIGUED i met him in
a restaurant AND i just decided to interrupt his. Dinner
it's very, rude AND i just went up to him
with my elevator. Pitch, Hey i'm Doctor Katrice. Austin i'm
a new day here In New York. CITY i don't
know if you're happy with your dentists or if you
(42:04):
don't have a. DENTIST i would love to be your.
Dentist and he told me to sit down have dinner with.
Him and WHEN i sat down and had dinner with,
him he decided that he would be my first celebrity.
Speaker 5 (42:14):
Client but not only did he do, that he put
me in his.
Speaker 7 (42:18):
Entourage he started taking me to The, oscars The, grammys
The Acapulco film, festivals and it really brought in and
gave me access THAT i needed to really take that
dream of being dentists to the stars and running with.
It so that's HOW i got my. Start And i've
gone on to work With Tony braxton AND Dj, khaled
And Anthony anderson and most Famously CARDI B Clarissa, shields
(42:43):
the current heavyweight women's boxing, champ and so many. More
but The pride has been working not just the, celebrities
but everyone that wants to have a, beautiful healthy and
confidence smile and using the media and WHAT i call
the fame formula is my framework of HOW i built
that visibility and turned it into an.
Speaker 5 (43:02):
Enterprise well that's really really.
Speaker 2 (43:04):
Great so what did you Tell Isaac hayes about his
teeth that convinced him that you were the dnast for?
Speaker 3 (43:10):
Him here's the.
Speaker 7 (43:11):
Thing everybody needs a, dentist whether you need cosmetic dentistry
or you just need a basic. Cleaning And isaac cas
just needed a basic, cleaning and you, know just general.
Speaker 5 (43:23):
Maintenance so, yeah well.
Speaker 4 (43:24):
You were very.
Speaker 5 (43:25):
BRAIN i, MEAN i took a lot of.
Speaker 4 (43:27):
Guts that's a lot of. Courage, famous what do you
give that courage to do?
Speaker 3 (43:31):
That you know?
Speaker 5 (43:32):
What ABSOLUTELY i have been and this is something THAT i.
Speaker 7 (43:36):
REALIZED i have been approaching celebrities SINCE i was twelve years.
Old my mom was very free spirit and she let
me run and to kind of do the things THAT
i always wanted to. Do So i'm From, Flint, michigan
and my favorite Rappers RUN dmc came To, Flint michigan
in nineteen eighty two AND i wrote a fan letter
(43:57):
to them AND i, said you, know, Hey i'm your big,
fan AND i slipped it underneath their dressing room, door
and the Young Russell, simmons who went on to be
a big, mogul came out and said who wrote this?
Letter AND i said me, Me and he, said you
want to come back and meet the, guys AND i
did and that was the.
Speaker 5 (44:16):
First celebrity encounter THAT i.
Speaker 7 (44:18):
Had but the key was he gave me his business,
card WHICH i still have to this, day and he,
said why don't you keep in? Touch so when the
first hip hop concert came, Along about a year, LATER
i took that business, card went to the concert with my,
mom and after the, CONCERT i, Said, mom hold, On
i'll be right.
Speaker 5 (44:35):
Back i'm going to take this business card and go
talk to the security.
Speaker 7 (44:39):
Guard AND i, did AND i, said, hey twelve years,
Old i'm a friend Of Russell. Simmons here's his business.
CARD i don't know HOW i knew to do, that
BUT i got backstage to the first hip hop concert
ever and met all of these. Celebrities SO i have
had that fearlessness and the instinct to network SINCE i
was twelve years.
Speaker 8 (44:58):
Old that's.
Speaker 2 (44:59):
Great you, know for a, dentist you usually know dnis
don't usually have that killer networking instat that's for.
Speaker 3 (45:05):
Sure so now you're.
Speaker 4 (45:06):
Teaching other, people dentnis and other people how to become
sort of like entrepreneur, celebrities, Right, yeah.
Speaker 7 (45:13):
It's really a celebrity is the state of being well.
Speaker 5 (45:17):
Known that is the true definition of.
Speaker 7 (45:19):
Celebrity What i'm really teaching people is how to own their,
space how to be the authority.
Speaker 5 (45:25):
And the go to in their.
Speaker 7 (45:26):
Space and does celebrity or fame come with that sometimes,
Yes BUT i want you to be the only choice
when it comes to being a, dentist an, author a,
speaker entrepreneur of any. Sorts it's really about owning your,
space and you do that by building your.
Speaker 5 (45:41):
Authority are you doing one on one coaching with? People do?
Speaker 7 (45:44):
That? Well WHAT i do first IS i take you
through a scoring, system SO i need to diagnose where you,
are And i've come up with an authority, ladder so
you may be just starting in your. Emerging, well ONCE
i take you through a few, QUESTIONS i give you
your score AND i see where you. Are THEN i
may have to start with an audit to just give
(46:06):
you an overview and define, you know who you, are
give you that, clarity help you with your, positioning and
give you a.
Speaker 5 (46:12):
Roadmap but if you're a little bit further, along we.
Speaker 7 (46:15):
May do an intensive WHERE i spend a half a
day with you and we'd go into a deep dive
as to.
Speaker 5 (46:21):
What you need to do at your.
Speaker 7 (46:23):
Level and so we have five levels emerging, advancing a recognized,
authority an influential, authority and then the highest level is
the dominant. Authority when someone thinks about, veneers they're thinking
about Doctor Katrise. Austin when someone's thinking about media they're
thinking about gear, media you.
Speaker 5 (46:42):
Know so that's that's what you.
Speaker 7 (46:44):
KNOW i meet you where you, are and THEN i
do the necessary things to give you that roadmap so
you can get to that dominant, space that dominant authority.
Speaker 5 (46:52):
Level so what attracts you to your?
Speaker 2 (46:55):
Celebrities what makes you want to be involved in celebrity
culture and.
Speaker 5 (47:01):
LIFESTYLE i grew up in a Music my mom was a.
Teenager she was seventeen when she had, me and she
took me to all the concerts. Too she was just an.
Speaker 7 (47:10):
Inn she was into, entertainment and so she didn't put
me off with my. GRANDPARENTS i was in that. Environment
so WHEN i got To New York city and didn't know,
ANYONE i turned to. COMEDY i turned to music and dance.
Clubs and of course it's the glitz and the. Glamo
it's the fun outside of being a, DENTIST i get,
(47:31):
to you.
Speaker 5 (47:31):
Know that was one of the key.
Speaker 7 (47:32):
THINGS i was, like dentistry is kind of, Boring Like
i'm more than just a.
Speaker 5 (47:37):
DENTIST i have a life outside of.
Speaker 7 (47:39):
Dentistry and so WHEN i was BUILDING vip, SMILES i,
said how CAN i marry the two things THAT i
love my.
Speaker 5 (47:47):
Two worlds, together and that was the part that only made.
Speaker 7 (47:50):
Sense and SO i started hanging out at a comedy
club WHEN i got To New york in nineteen ninety,
six and they were just fascinated THAT i was a
young black female dentists at the age of twenty six
at the. Time they were, like we never met anyone like,
You so don't go back To, michigan like when you
finish your.
Speaker 5 (48:09):
RESIDENCY i was there doing my. Residency when you.
Speaker 7 (48:11):
Get, finished like we would, Love, like we don't want
to go to the boring dentists over.
Speaker 5 (48:16):
There we want to go to someone cool like.
Speaker 7 (48:18):
You and SO i, said you, know, Bet i'm gonna
stay In New york AND i will be the dentist
to the. Stars and it has made my career as
a dentist so much better than some of my. COMPETITORS
i get to have a lot of. FUN i literally
have gone on tour with some of my, Clients european,
(48:38):
tours Like i'm cool to hang, around and SO i
get to do cool things and travel the world and
do dentistry a different. WAY i have mobile equipment Where
i've been in the studio WITH Dj kalett fixing his.
TEETH i have videos THAT i have on, YouTube you,
know SO i get to have a lot of. Fun
that's WHY i do it. Nice, So Richard, browning do
you have a?
Speaker 6 (48:57):
Question, YEAH i think more of an, observation, REALLY i,
MEAN i think that's really impressive at such a young
age as, well to not feel intimidated or to, reserve
to go and like reach. OUT i THINK i bet
we can all remember and people listening to this can
all remember times where either you, know you should have
just turned around and said something to somebody that you,
(49:19):
recognized or maybe for somebody you actually wanted to speak
to from a romantic poet of, you you. Know more,
importantly let's be positive the time you did have the
guts to go and do, that and how it paid.
OFF i can't think of a time WHERE i did
have the confidence to do that AND i did it
and it didn't pay. Off it very rarely goes, wrong
RIGHT i. Can't you're? Right do you?
Speaker 3 (49:40):
Agree that's?
Speaker 5 (49:40):
RIGHT i would.
Speaker 7 (49:41):
Agree in my thirty, Years i've probably had only two
celebrities that kind of like what are you talking?
Speaker 5 (49:48):
About like, no you, know.
Speaker 7 (49:50):
But the rest of them were very receptive because they
all have that. Need And i'll be, honest it took
me about an, hour about a hel up an hour
to get the guts to go over. There but just
what you, Said, RICHARD i, said you know, what he's
a musical.
Speaker 5 (50:06):
LEGEND i may not ever see this.
Speaker 7 (50:08):
Man again in my, Life so you know, what you
got to take that, shot And i'm so glad THAT i.
Speaker 6 (50:13):
DID i think that's. Great and actually it really it
really is hard if you if you are thoughtful on
how you approach, somebody it is. UNUSUAL i think that
that's going to pay off. Badly like you, say the
worst is you get a slightly dilute sense of. Humiliation they're, like,
sorry who are? You and you just, go oh, SORRY
i don't worry about. IT i, mean that's not the
end of the. World why is? That why are we so?
Inhibited especially this side of The atlantic and In europe
(50:35):
and THE. Uk we're terrible at. This by the, way
you guys In america generally are much more open at
doing this kind of. Thing but it is funny to
think how generally it's nearly always. POSITIVE i, mean do
you do you feel the, Same james.
Speaker 3 (50:46):
Yet one hundred?
Speaker 8 (50:47):
PERCENT i was just going to say, That and by the,
way that's been my experience as, well talking to people
just reaching. Out my observation has been in talking to,
people you, know, celebrity sports, figures whatever has and there
are people too and, frankly if you're not a jerk about, it,
right and you're not, demanding and you're, Sincere i've always
(51:08):
found people to be incredibly receptive to have conversations in those.
Speaker 4 (51:13):
Sorts Doctor Katrise, Austin CELEBRITY brandingusa Dot. Com i'm just
wondering how you balance your two businesses because you're a,
dentist but you're also helping people with media like that
is a lot of work for one person to. Do
how are you balancing?
Speaker 5 (51:29):
That it?
Speaker 7 (51:30):
Is, well WHAT i didn't say is in twenty, SEVENTEEN
i did sell my practice and NOW i have a
lot more time to focus and during the, pandemic this
is exactly WHAT i spent a lot.
Speaker 5 (51:43):
Of time in the house building my new. BUSINESS i do.
Speaker 7 (51:47):
Dentistry right, Now i'm kind of filling in for dentists who,
need you, know time off or right, Now i'm filling
in for someone who had back surgery In, December SO
i can still you, know as long AS i can
my licenses, ACTIVE i can still keep my fingers and
my hands wet in. Dentistry, now if somebody calls me
right now and they want a smile, MAKEOVER i have
(52:10):
an office THAT i can still see.
Speaker 5 (52:12):
Them But i'm not practicing dentistry full.
Speaker 7 (52:14):
TIME i really want to be on the other end
and coach and help the dentists that are coming out of.
School they have a lot of, pressure a lot of,
debt and the industry is, changing so they need me
more than ever right now to figure out how they
can stand out and really monetize their businesses and get that.
Speaker 5 (52:32):
Visibility SO i feel even better.
Speaker 7 (52:35):
Being on this side of the spectrum to help them be.
Speaker 5 (52:39):
Successful i've had my.
Speaker 7 (52:40):
Success now it's just as rewarding to see other people
build their brands and their. BUSINESSES i get just as
much as joy as doing a smile, Makeover Doctor.
Speaker 3 (52:50):
Austin so just one last question here before we wrap
up the.
Speaker 2 (52:54):
Segment what are the three most important things we should
pay attention to maintain proper oral?
Speaker 5 (53:01):
Health, GOSH i have a smile Workout number. One you
want to if you have bleeding? Gums you see pink
in the.
Speaker 7 (53:08):
Sink that means you have a gum, disease, gingivitis a
mild gum, disease or advanced gum.
Speaker 5 (53:13):
Disease and what you need to. Do here's the.
Speaker 7 (53:15):
Workout brush for two. Minutes electric toothbrush are my. Favorite
floss use the. Flossers they're, easy affordable and will save your.
Smile and also use mouth rents for thirty, seconds ten,
seconds ten seconds and take it to the.
Speaker 5 (53:31):
Head and don't forget the.
Speaker 7 (53:32):
Tongue clean that. Tongue it holds a lot of. Bacteria
and if you do that every single day in the
morning and at, night you will save your, smile have
fresh breath and a confident smile as.
Speaker 5 (53:43):
Well brush and floss and.
Speaker 4 (53:45):
Wrens there you, go all, Righty, well.
Speaker 5 (53:48):
How do people find?
Speaker 7 (53:49):
You if you are interested in, branding you go To
CELEBRITY brandingusa dot. Com and if you are still interested
in a smile, makeover you could go To Dental health
vipsmiles dot com and tune into The Let's Talk smiles.
Speaker 4 (54:04):
Podcast, okay thank.
Speaker 3 (54:06):
You passage To profit With Richard Analizabeth.
Speaker 4 (54:09):
Perhart and Now james McCormick With cloudastructure dot com keeping people.
SAFE i went on your website and it was very.
Cool really tells the. Story but tell us tell our
listeners your.
Speaker 8 (54:22):
Story, sure couple. Things cloud A structure is a company
that started as a, thought as an idea by our
founder and FORMER, Ceo Rick bentley twenty years. Ago and
what happened he calls it the vacuum, effect WHICH i find.
Speaker 3 (54:39):
Hilarious let me.
Speaker 8 (54:39):
Explain so think back twenty years. Ago you know there
was AN Ai there was basically you, know the seven
to eleven, type put the videotape in recording. System he
had rented a small office space to do. Work somebody
stole his, laptop so he marched in the next morning
to the prop party manager right and, said, hey can
(55:02):
we look at the video of what happened last night
so we can see who took my. Laptop and they
started looking at the footage and there was a big
blank spot like The nixon, tapes, Right and they, said oh,
uh we don't have footage from that. Time turns out
the cleaning people unplugged the network video recorder to plug
(55:23):
in the.
Speaker 3 (55:23):
Vacuum they had no video.
Speaker 8 (55:25):
Footage that's parked the idea Of gee, whiz what if
you could figure out a way to take these images
put them up into the, cloud you, know where they're
protected and available twenty four to, Seven and that's what
they set off. Doing. Now, unfortunately out wasn't really that
big a thing twenty years ago. Either bandwidth wasn't. Ubiquitous
(55:48):
it was. Expensive and you, know just over, time as
bandwidth became more available and there WERE.
Speaker 3 (55:56):
Ai, tools they were able to.
Speaker 8 (55:59):
MORPHY i guess you would say the ideas into an actual.
Solution that's how it all.
Speaker 4 (56:04):
Started richard knows all about getting unplugged by the cleaning.
Speaker 2 (56:08):
Service, YEAH i got talking about getting, unplugged but it
just reminds me of a STORY i can't resist. That
we weren't an employee once and we noticed that wallace were.
Missing our money was being taken out of purses around the,
office and so we set up a laptop across from
a purse and then left it unattended and blanked out
(56:32):
the screen on the, laptop and we got video of
this guy taking money out of a, purse and of
course he was immediately showing the. Door but you, know
the surveillance stuff can come in, HANDY i.
Speaker 3 (56:44):
Guess but when we.
Speaker 5 (56:45):
First started the.
Speaker 4 (56:45):
Firm When richard first, started he was in our attic
and we had a cleaning service and they came during
the day for some, reason and there were outlets all
over the, place and for some reason they decided to
unplug the.
Speaker 14 (56:54):
Computer so, ANYWAY i think THIS ai is an amazing
innovation And i'm glad you're doing.
Speaker 2 (57:02):
IT i just think it certainly adds another level of
protection for, anybody especially for.
Speaker 3 (57:09):
Security so can you give us an? Exit?
Speaker 8 (57:11):
Sure one of our main verticals right. NOW i could
take you through a few different use cases if you,
Will but one of our main verticals right, NOW i
think we mentioned this was multifamily. Housing why in multifamily,
housing eighty five percent of property managers report the crime
is on the, rise, okay eighty five. Percent so if
(57:35):
you have an unsafe, environment or it's perceived as, unsafe
you're going to have lower occupancy, Rates you're going to
have unhappy, tenants all, that all those sorts of. Things
so let's leave aside at the moment the return on,
investment THE roi of a solution like ours vis a.
V traditional security. Guards absolutely no, comparison but that's a different.
(57:56):
Matter so what is it that property managers are interested.
Speaker 3 (58:00):
In there's a few.
Speaker 8 (58:01):
Things, one as we talked, about they want the ability
for someone or some process to stop threatening activities or
bad events to happen before they. Happen mailroom, theft, assaults dog,
bites those kinds of. Things, yeah we talked about the
people in the parking. Garages then they also from a liability,
(58:24):
standpoint want to be able to have areas that could be.
Problematic think, pools, right people trying to enter pools after.
Hours there's just a host of liability issues as well
as it being a potential nuisance to other, tenants right
because people generally aren't in the pool being. Quiet.
Speaker 3 (58:43):
Right one another thing that those springs to.
Speaker 2 (58:46):
MIND i see those security, benefits BUT i also, see
like you remember that Show person Of interest where the
cameras were monitoring like every single person in the. Country,
yeah and SO i, mean what's your take on, that
is there are like a privacy issue here that this.
Speaker 8 (59:02):
CREATES i think to your, point people reluctantly are becoming more,
accepting if you, will right of the fact that there
are cameras. EVERYWHERE i don't know IF i shared the,
statistic but it is Estimated The Wall Street journal estimated
there's a billion video cameras deployed on a worldwide, basis a,
(59:26):
billion and those cameras capture one point four four trillion minutes.
Speaker 3 (59:33):
Of video per.
Speaker 8 (59:34):
Day, okay so you're going to get facial recognition solutions
and those sorts of, things, RIGHT i mean the numbers are.
Staggering now our. Solution we don't own the. Data we
don't share the data with. Anyone the data is our customer's.
Data the only thing that we have their permission to
use is video of certain threatening events or things happening
(59:58):
on the, properties so we can continue to refine and
train OUR ai. Models, Okay, now where could it be
a benefit to our. Customers, well say you've got a
tenant that you know was a repeat. Offender you made
them vacate the, premises but they keep coming, back and
you want to know when that person is potentially back on.
(01:00:21):
Property we can absolutely right match up person's face and
provide alerts if that person crosses a certain zone or
perimeter and you, know notify the property management.
Speaker 2 (01:00:36):
Group or their security people or whatever the case might.
Be so, Well james, McCormick he's from cloud of. Structure,
richard what are your thoughts about the whole security privacy
thing and What james is up.
Speaker 6 (01:00:49):
TO i think a serious kind of question would, be
how do you as a company go about trying to
protect you a kind of intellectual propacy over, this BECAUSE
i imagine that THE ai processing sophistication of analyzing behavior
human behavior is going to get relatively commoditized over, time
and they have more. Sophisticated so is it all about
(01:01:12):
your company brand or how do you how do you
go about?
Speaker 8 (01:01:14):
That, no it's about always trying to be ahead of
where the competition is.
Speaker 3 (01:01:20):
Going.
Speaker 8 (01:01:21):
Right for, INSTANCE i was just at a security conference
for the day In Las vegas last. Week lots of
people are out there, saying, hey we have you, know
video surveillance and we're USING ai to detect. Threats lots
of people saying. It but there's key, Differentiators Richard. LIGHT
a lot of these companies are just, using for lack
(01:01:42):
of a better, phrase Clipbart, Right so here's a gun
and they're training their models or using that as a triggering.
Mechanism no pun intended for you, know the models to,
say oh my, god here's a threatening. Activity but in
the real world in a green video at, NIGHT ai
(01:02:03):
has difficulty telling the difference between a stapler and a,
gun or are those two people dancing.
Speaker 3 (01:02:12):
Or are they?
Speaker 8 (01:02:12):
Fighting, though, right so by us using real footage which
are remote guards right as part of their, activities or
they are tasked, with you, know constantly repopulating images for
our models to. Analyze by staying ahead of the competition
and having a vision of where you want to take
(01:02:35):
things in the, future that's how we think we protect.
That that's kind of the moat for us right at the.
Speaker 6 (01:02:40):
Moment, yeah it's going to be rich data sets and
enormous amounts of example or enormous data sets of example.
INCIDENTS i suppose a bit like the self driving car
world has just tried to create enormous data sets of
every kind of count crossing to you, know things falling
off vehicles and everything you can imagine and even still
less still. Learning so, yeah it's going to be your
(01:03:03):
key USP i guess.
Speaker 8 (01:03:04):
Well and the other, thing the other, differentiator which is
fairly complicated to, do but much the way That google
is indexed the, web we actually index our videos for
our customers so that they can use simple keywords. Right
so the property manager comes in in the morning and
they see that their big gate to the parking garage
(01:03:26):
is smashed and there's blue paint on. It, right they
can type in parking garage this date blue paint and
up pops the image Of bob driving his pick up
into the gate for whatever.
Speaker 3 (01:03:39):
Reason and now they have.
Speaker 8 (01:03:40):
The ability to go To bob and, say you've done it.
Again you have to be the fifteen hundred dollars repairfect
those sorts of, examples that's a.
Speaker 6 (01:03:49):
Great solution to what you do, with like you, say
trillions of minutes of trillions of hours out of concept
because huge amounts of it when nothing's really, happened could
just be archived and.
Speaker 3 (01:03:58):
Dumped.
Speaker 8 (01:03:59):
Right and we just had our twenty twenty five conference
called AND i use those statistics not just to you,
know the the one point four to four trillion, minutes
but more from a standpoint of what portion of that
video is still being used from a reactive, standpoint not
a proactive. STANDPOINT i can't give you the, answer but
(01:04:22):
if you want my, GUESS i would say ninety, percent,
right because most people it's like your, house, right what
do security expert, say what's the number one thing if
you have an alarm system that helps to deter, thieves
THE adt sign that you have in your front, yard
not the actual, system but the. Sign SO i think
(01:04:44):
cameras are so. Ubiquitous people, go, oh there's a, Camera i'm,
safe but we find that that's not necessarily the. Case
might be helpful to go back and retrieve historical, information
but that's not what we're.
Speaker 5 (01:04:57):
About didn't you say that you have.
Speaker 8 (01:04:59):
Speakers, absolutely it could work in any, application but today
it works incredibly well from a multifamily.
Speaker 3 (01:05:07):
Standpoint here's the way it.
Speaker 8 (01:05:08):
Works the way our software as a service works is
we charge a baseline per camera for the twenty four
x seven video surveillance.
Speaker 3 (01:05:17):
Service, okay then not.
Speaker 8 (01:05:19):
Every camera is a customer going to want to have
it be remote. Guarded but high traffic, areas high risk,
areas parking, garages, entryways pool, areas those sorts of, things
and the cameras that are remote guarded generally have a
speaker attached to, them so that if something is identified
(01:05:41):
as potentially, threatening it goes to our humans in the,
loop it goes to our remote, guards and they have
the ability to, ACTUALLY i guess you would, say confront
people and it's either you, KNOW i think we had
mentioned this right you and the black hoodie with the
crowbar and the parking garage and, poof off they. Go
but it's also be amazed the number of talkdowns we
(01:06:03):
have to do to people in the.
Speaker 4 (01:06:04):
Pool this is fascinating technology AND i love that you're doing.
This how do people find you if they want your
product or just to see your?
Speaker 8 (01:06:12):
Website even sure cloudisstructure dot com and there's all sorts
of great information on the. Website there's use, cases, videos you,
know explaining some of the things that we just talked,
about investor, presentations those sorts of, things and also, myself
OUR cfo and Our chief revenue, officer our Cro we've
(01:06:33):
started a sequence of our own internal podcast called THE Ai,
perimeter and there's some you know where we just talk
about real world applications OF ai and what trends are
looking like those sorts of. Things so that's kind of
fun as. WELL i guess you would, say so cloudistructure
dot com if you want to reach me, Personally james
at cloudistructure dot.
Speaker 3 (01:06:54):
Com passage To profit With Richard Analysabeth, Gerhart.
Speaker 4 (01:06:57):
Stay, Tuned we're going to take a quick, break and
then it's time for secrets of the entrepreneurial. Mind will
be right.
Speaker 10 (01:07:02):
Back, heay hear. That that's the sound of uncertainty lurking
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one seven. Six that's eight hundred two six, one twenty
one seventy.
Speaker 6 (01:08:02):
Six It's passage To.
Speaker 3 (01:08:03):
Profit now it's time For noah's.
Speaker 4 (01:08:06):
Retrospective Noah fleischmann is our producer here At passage To,
profit and he never stops trying to make sense of
the future by looking at the.
Speaker 15 (01:08:15):
Past and a blessed silver anniversary to us one in
all twenty five years more or less of our intimate
relationship with The internet and cellular. Technology can you imagine
we've graduated from a world of erased phone messages and
misplaced memos to a world of accidentally deleted emails and
misread texts as technology for. You but you know, What
(01:08:37):
i'm not so sure about that communication is a process
that's actually serviced by, technology and communication only happens when
two humans are more the communicator and the communicate tea
actually conspire correctly and effectively to. Communicate, now if either
party for some reason chooses in some, way shape or,
form maybe even, subconsciously not to technology can actually service that.
(01:09:02):
Too it actually goes back much further than technology or
anything that we're used to actually using or. Applying it
dates all the way back to the days of Ancient,
greece when the oracle At delphi would stand upon the
podium and warn an indifferent republic about the prophecies to.
COME a couple of weeks, later they'd come back and
just say to, them why didn't you say?
Speaker 1 (01:09:21):
Something now more With richard And Elizabeth passage To.
Speaker 4 (01:09:25):
Profit and our special guest, Today Richard. Browning now it
is time for secrets of the entrepreneurial. Mind So Richard
browning with The gravity Dot. Co what's a secret you
can share with our?
Speaker 6 (01:09:37):
AUDIENCE i, MEAN i think a secret from a kind
of entrepreneurial behavior PERSPECTIVE i think IS i mean this
has become a bit of a personal. Mission this WHEN
i look at my whole, CAREER i think it is
to notice that innovation and, entrepreneurship aside from being the
absolute lifeblood of what's built The western, world frankly built
(01:09:57):
the modern world and is the they are the disciplines
behind how we ensure a prosperous future for our. Nations you,
know the failure strewn pathways of turning a dream of,
vision an idea into a product or service or an efficiency,
that with a pinch of, entrepreneurship becomes a business that
employs people and pays tax revenue and keeps the lights.
On That i'm kind of lobbying for that sentence almost
(01:10:19):
to be branded across our government's kind of front door
here in THE. Uk But i'd say underneath all of,
that the key learning That i've derived from a career
in so many different realms is that both innovation and
entrepreneurship are fueled by. Risk they're fueled by failing at,
things not being afraid to fail at. Things and that's
(01:10:40):
something THAT i certainly feel like on this side of The,
atlantic you, Know, europe in THE, uk we're not as
good as you guys are in THE us at this
we are endemically scared of. FAILURE i think at, school higher,
education and into a corporate life, especially you're taught early
on that you're trying to achieve one hundred, percent zero,
risk zero, incidents no, problems, Right and yet that's not
(01:11:03):
the mindset that built probably the, business the corporate life
that you're now. Enjoying, somebody the, founder at some, point
had to take a, risk had to try, something had
to recoverably. Fail and so therein lies the SECRET i
would share if you, like and that is that embrace,
risk embrace, failure but simply try and make the inevitable
failures recoverable from a, safety reputation and financial, perspective be
(01:11:26):
able to get back up again from the inevitable. Setbacks
don't hurt anybody or. Yourself don't go to prison or
lose your. Job don't burn so much money on each
of the iterations that you're going to attempt such that
you can't get back up like a boxer and fight another.
Day SO i honestly think that is the distilled. Secret
if you like behind a lot of, success don't go
(01:11:47):
and sink yourself with your first attempt to keep being
able to get up again.
Speaker 4 (01:11:51):
And ignore the press right In england over, there, man
your ours is?
Speaker 6 (01:11:56):
Bad?
Speaker 3 (01:11:56):
Yours here we.
Speaker 6 (01:11:57):
Go we've got a whole industry and talking sells out
of a. Future yes. EXACTLY i mean that's WHY i
launched my company With wired And Red. Bull there's two
brands that did the absolute best to push my unusual
venture into the realms of positive aspirational capability rather than
an eccentric. Idiot so that's our challenge.
Speaker 4 (01:12:15):
Here, Okay Doctor Katrice austen With Celebrity BRANDING, usa what's
the secret you can share with our.
Speaker 7 (01:12:21):
Audience the secret is a lot of us feel that
we have to strive to be the best to be
the most.
Speaker 5 (01:12:29):
Successful AND i like to say that it's not always
the people who are the best who are the most.
Successful it's the people who are the best.
Speaker 7 (01:12:37):
Known and SO i would challenge people to really increase
their visibility so that they are the best. Known in
the way THAT i suggest that you do it is
with the fame. Formula number. One make sure that you position.
Yourself and WHEN i say positioning that when someone comes
to your, profile your, website your social, media they need
to be able to understand who you, are what you,
(01:12:58):
do and how you can transform them in the first
like seven. Seconds the SECOND p and these are the five.
P's the SECOND p is publishing, something and publishing you
know people always say why DO i need to write
a book or start a? Podcast is really to claim
your authority and let people know that you are an
expert on set. Topic the THIRD p is going to
(01:13:21):
be promoting and the key of promoting is really you
look at promotion.
Speaker 5 (01:13:25):
As mass distribution of your, message of your call to.
Speaker 7 (01:13:28):
Actions so the more call to, actions the more promotion
of your messaging that you, give the more authority you're going.
Speaker 5 (01:13:36):
To build and the more visibility you're going to.
Speaker 7 (01:13:39):
Have the FOURTH p is, publicity and the biggest key
with publicity is getting that third party. Validation it's great
that we could get on social media and, say, Hey
i'm the GREATEST i won this, AWARD i did, THIS
i did, that but it's so much better when someone
else validates, you puts you on their, stage puts you
on their, podcast you get in the, media and A
(01:14:01):
tv show or producer gives you the stage and really
gives you that street.
Speaker 5 (01:14:06):
Cred and the FINAL p is. Profiting when you position yourself.
Speaker 7 (01:14:10):
And you have the clarity and you have this, message
you're going to get the kind of clients that you dream.
Of cost is no longer going to be an. Issue
they're going to pay premium price because you are the go.
To it positions you in a way that you can
start making money in your, sleep and that's what we all.
Want and when it's time to. SELL i know WHEN
(01:14:31):
i sold my, business my.
Speaker 5 (01:14:33):
Brand was a part of my you, know my.
Speaker 7 (01:14:36):
Valuation all the things THAT i had done as a
dentist put me a couple more zeros at the end
of that. Valuation that made me smile WHEN i sold my,
business and it'll do the same for you when you're positioned.
Speaker 5 (01:14:49):
Properly so that's my.
Speaker 4 (01:14:51):
Secret Nice, Okay jams mccarmick With cloud of. Structure what's your?
Speaker 3 (01:14:55):
Secret?
Speaker 8 (01:14:56):
Chair let me preface by What i'm HOW i answer
that question. Rightly So i've been out In Silicon valley
since nineteen eighty, nine moved From ohio after living In,
michigan and you, Know i've had the absolute blessing of
being able to work with different, technologies different teams of,
(01:15:17):
people different business. Models in that period of. Time i've BEEN, CEO,
CFO coo of public and private. Companies so AS i
like to, Say i'm kind of A swiss army knife
right at this point in my in my life and my.
Career but here's WHAT i Think i've discovered in working
with different. Businesses one would be take risks for calculated.
(01:15:41):
Risks you can't swing for the, fences you, know just
hoping that one big idea is going to take you
where you want to get. To, generally you got to
think about, It you got to build it up in
a rational manner and then go attack the. Execution SO
i give you a perfect. Example we had mentioned and
at the beginning of the, Show Kevin sarras AND i
(01:16:02):
said that he AND i had worked. Together one of
the companies that we worked at was The products Was
Building Energy efficient Building, materials and one of the capstones
of that company is we were placed every window in
The Empire State, building which Was that's a different conversation
for a different, day, Right but, ultimately you, know our
(01:16:23):
job was to commercialize that business and try to figure
out a, way as we, say to turn the pr
into the Po and, frankly we weren't successful with that.
Business we didn't get it over the goal line the
way that we had hoped.
Speaker 3 (01:16:36):
To but that's.
Speaker 8 (01:16:37):
Okay you learn from those mistakes and the risks that
you take and you, took and you move it forward
to the next set of.
Speaker 4 (01:16:44):
Experiences, well then that's another we'll have to have you
on the show. Again So Richard, gearhart what's the secret
you can?
Speaker 3 (01:16:51):
Share i'm just going to, say look at your.
Speaker 2 (01:16:53):
DATA i think a lot of entrepreneurs, say Or i've
heard it said that when people go to classes for,
entrepreneurship it's the financial ones that are least frequently, attended and.
Speaker 3 (01:17:06):
So your data it was your.
Speaker 2 (01:17:08):
Scorecard and for me, personally sometimes it takes a little
courage to look at the numbers because now they may
not say the things that you want them to.
Speaker 3 (01:17:17):
Say but then.
Speaker 2 (01:17:18):
If you're looking at them, right you may see issues
and then you have to address those. Issues and sometimes
they're not comfortable issues to. Address but if you want
to move the ball, forward you have to study, it
you have to analyze, it and then you know you
can take action on.
Speaker 3 (01:17:31):
It and that's part of what moves your business. Forward
so my answer this week is look at.
Speaker 4 (01:17:36):
The data and, Me Elizabeth, garheart with your media, studios
we have an opportunity every single person right now who's
willing to USE ai to define ourselves to THE ai answer.
Engines and the way you do that is you put
together a bio and you call it your canonical, bio
so it's your main, bio and you have it on
(01:17:57):
your website and you feed these answer engines anything you
want them to know about you, right who you, are
what you're, doing what's important in. IT i say it
in a business, sense and if you're a, woman you
make sure if you did anything before you got married
and changed your. Name if you did, that you link
those two entities. Together but right, now you can tell
THE Ai Answer engines exactly who you are and what you.
(01:18:19):
Do and you can just keep telling them that with
every piece of content you, produce and that's what people
will see when they search for, you because, Honestly google
search is going away and it's All gemini and CHAT tpt.
Interview so we're in a unique. Position AND i would
say do it now because they go back and pull
up a lot of stuff on. You but define yourself
(01:18:40):
on The Answer. Engines that's my.
Speaker 3 (01:18:41):
Secret that's it for Today's passage To profit.
Speaker 2 (01:18:44):
Show if you enjoyed this, episode subscribe to the podcast
and leave a quick. Review also follow us On, Facebook, instagram,
TikTok and x and subscribe to our YouTube channel for bonus.
Content tune in next week for another episode Of passage To.
Speaker 3 (01:18:59):
Profit the proceeding was a paid.
Speaker 1 (01:19:01):
Podcast iHeartRadio's hosting of this podcast constitutes neither an endorsement
of the products offered or the ideas.
Speaker 6 (01:19:08):
Expressed
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