Entrepreneurs: Predict the Future of Your Business with AI & Hard Trends with Daniel Burrus + Others

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Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:09):
What if you had a crystal ball?

Speaker 3 (00:10):
What if you could see major changes in your industry
coming before they hit and blow your competitors out of the.

Speaker 1 (00:17):
Water, ramping up your business. The time is near. You've
given it hard, Now get it in gear.

Speaker 2 (00:26):
It's Passage to.

Speaker 1 (00:27):
Profit with Richard and Elizabeth Gearhart.

Speaker 3 (00:30):
I'm Richard Gearhart and I'm Elizabeth Gearhart, and we're your hosts.
Welcome to Passage to Profit, the Road to entrepreneurship. What
is our future with AI? And how do you turn
uncertainty into opportunity and competitive advantage. We're honored to be
joined by world renowned futurist, AI strategist, keynote speaker, and
best selling author Daniel Burris, who is going to reveal

(00:52):
how businesses can anticipate disruption before it happens and use
AI and emerging technology to do that.

Speaker 4 (01:00):
Then we have two more amazing guests. Let me ask
you how much physical pain are you in right now?
Maybe I shouldn't ask. What if there was a device
that could help developed by a NASA rocket scientist. Our
amazing guest, Mark Fox, is the inventor, author and entrepreneur
exploring how resonance and cutting edge science can transform the

(01:22):
way we heal, recover, and thrive. And then our next
presenter's going to answer the question how does money really
work and how can it work for you? Well, from
living paycheck to paycheck as a single dad to becoming
a best selling author, financial educator, and mentor, White Heck
is on a mission to help you live your life
on purpose and not by accident.

Speaker 3 (01:43):
And on top of all of that, you'll learned about
their secrets for success. But first it's time for your
new business journey, and we'd like to ask our panel
when you look back, what was the one decision or
moment that most changed the trajectory of your business and
what did it cost you to make that decision. Daniel Dorris,
Welcome to the show. What was the one decision that

(02:04):
you made that changed the trajectory of your business?

Speaker 2 (02:07):
Well, for me, it was the demand was high almost
right away because I was doing something very innovative. We
might talk about that later, but it was getting a
PR firm involved to help me spread the word. I
actually waited too long to do that because I was
busy doing what I was doing. So the hindsight for me,

(02:28):
which of course hindsight can give you foresight, is I
should have got a PR firm involved and had them
help me to get the word out much faster, and
that's made a difference.

Speaker 3 (02:40):
Mark Fox, Welcome to the program. Good to see you again.

Speaker 2 (02:43):
Mark.

Speaker 3 (02:43):
Tell us, what was the one decision that you made
that changed the trajectory of your business.

Speaker 2 (02:48):
Well, we talked earlier about this. It doesn't have to
be positive.

Speaker 5 (02:51):
So mine was the first product that I developed, was
four days away from cutting money for mold Tooling, which
is a big investment. Our final advisor embezzled me and
my wife, so we lost half of our retirement. And
so what did it cost me? Okay, a lot of
most people pain, I'll go with that. Literally, it costs

(03:12):
me most of the rest of my retirement because we
lost so much money. But it's the product almost didn't
exist for that reason. So I just sat around like
doing nothing for like four or five days, and find
my wife, I go do I go back to aerospace,
go get a job on rockets again. And my wife's
like you'll be impossible to live with. You've been working
on this design for so long as you know, go

(03:32):
ahead and spend the money whatever it takes to go
ahead and build a sing and bring it into the world.
So not a positive term for sure, But the company
and the product almost didn't exist.

Speaker 2 (03:40):
How did you feel when you found out about that?

Speaker 5 (03:43):
Like anyone to be awful, especially when theoretically the guy
was my friend for twenty five years, right, you know, I,
you know, you feel find out more and more people
who have been and BEZZL did it want to be
secret about it, but I you know, I did all
the due diligence and had tons and tons and tons
of MOUs and documents and contracts and everything when I
first hired him to make sure I couldn't get screwed over,

(04:05):
and they were all still alive. He went through great
lengths to make sure it was all legitimate and if
you called, somebody got somebody answering the phone somewhere else.

Speaker 2 (04:14):
So all of that stuff.

Speaker 5 (04:15):
So yeah, you know, cup kind of half full, like
a good crawl into a hole, or you just go
screw him. I'm gonna I'm gonna make what he stole
me rounding error and I'm just gonna he hung himself
the same day he got caught, so you couldn't throw
him in jail or anything.

Speaker 2 (04:29):
It was like, uh, oh, wow.

Speaker 5 (04:32):
He's gone, so I'm not gonna let him run my life.

Speaker 2 (04:35):
So that's how I felt. It was just I gotta
take care of it myself. Wow. Well, thanks for sharing
that mark.

Speaker 3 (04:40):
And you're a survivor and we admire and respect your
ability to bounce back after something like that.

Speaker 2 (04:47):
Dwight.

Speaker 3 (04:47):
Heck, good to see you again, Dwight. This is our
third encounter. Tell me what decision did you make that
changed the trajectory of your business.

Speaker 6 (04:55):
I have three major ones, and I was thinking about
which one to talk about in twenty five years of
doing this. Yeah, hills and valleys happen. I'll talk about
the latest one. I was specifically directed to the pandemic
and in my financial and industry. In beginning of twenty twenty,
I was set to have a record year. I was
going to make close to I won't even say the number.

(05:18):
It was pretty generous. I was having a real epiphany
in my business and it was very centered around helping people,
helping businesses, personal individuals, the pandemic hit and everybody's wallets
screwed shut. They just didn't shut, they screwed them shut.
And people that were going to do things within their

(05:39):
businesses or their individual lives decided it wasn't the time
to do it. And I didn't blame them, but my
business went from going to be on a high to
a lowist So I had to sit back and realize,
what's the mentorship help? What was I going to do
over the next couple of years?

Speaker 2 (05:55):
Right?

Speaker 6 (05:56):
Who knows how long the pandemic was going to be
two weeks, two months, two years, And they challenged me
to be that person that comes out the other side,
that's grown and developed. So I went knee deep as
hard as I could to build a brand, which is
give a heck. I had all the same principles and everything,
but I didn't really have a forward facing marketing portion
of my life where I was changing other people's lives

(06:18):
that weren't local. I was going and speaking in the US,
I was speaking in Canada, I was talking to select groups,
but I didn't really have a global presence where I
felt I could actually take the information I understand in
regards to the rules of the money game and help people.
So over those few year periods, I created the Give
a Heck brand, got a trademarked have my podcast that's

(06:40):
been around for five years, wrote a best selling book,
created different processes to ensure that I could help people
no matter where they live. Couldn't help them with the products,
but I could help them with their mindset. And that's
one of the biggest problems with people and money is
their mindset.

Speaker 3 (06:55):
That's great, Thank you very much again, another comeback story, Elizabeth.

Speaker 4 (07:00):
I'm going to piggyback off Daniel because I had the
same thought before this when I worked in corporate. I
worked in the plant, in the lab as a chemist,
and marketing got all this money. I was like, why
does marketing get all the money?

Speaker 2 (07:16):
And you wanted to buy a new glassware. Yes.

Speaker 4 (07:20):
Anyway, then when you're an entrepreneur, you realize without marketing,
it doesn't matter how good your product is. Right, So
with that marketing, if nobody knows about it, you really
can't do anything. You're not going to be successful. So
I really took a deep dive into marketing at gear
Heart Law actually and just kind of made that my
career going forward and has it been tough. Well, yeah,

(07:43):
I'm totally self taught, but we had agencies that helped,
and you know, I guess things have moved so fast now.
I really went into digital marketing that there are a
lot of resources to teach you how to do marketing
and do it right. I don't know if I do
it super well, but we have agencies at help, like
I said, and I think what it cost me was
I had to kind of pivot my identity a little bit.

(08:04):
That's what it cost me.

Speaker 2 (08:05):
Yeah.

Speaker 3 (08:06):
I mean, you were a scientist, you still are, but
you that was your training and you did a pivot
into marketing. Very impressive. I wonder I married you. Yeah,
that maybe one or two others. But so so, you know,

(08:26):
it's funny. I had this idea independently. You know, I
was driving in the car on my way over here,
and I'm like, well, what am I going to say
during the segment of the show, And I thought, well,
you know, one thing that changed the trajectory of our
business was hiring a social media person. So here we
are all talking about marketing. It must be karma, but
we hired Carolina. She's full time and she's just blasting it.

(08:49):
Out over social and the visibility of the firm just
has just been tremendous, and I have to say it's
resulted in more business. So all the rumors that you've
heard about social media bringing you business are in fact true,
at least.

Speaker 4 (09:05):
They are she does YouTube as well.

Speaker 3 (09:07):
And she does YouTube. So that's it for your new
business journey. I guess the moral of the story is
do more marketing. And now it is time for our
featured guest. What if the future isn't that terrifying or
uncertain at all? Most businesses are simply planning.

Speaker 2 (09:23):
The wrong way.

Speaker 3 (09:25):
And we have with us world renowned futurist and AI
strategist Daniel Burris, who says many of the things that
you've been thinking about just aren't really that true. And
he likes to talk about what is it, Daniel, hard.

Speaker 2 (09:39):
Trends versus soft trends.

Speaker 3 (09:41):
Right, hard trends versus soft trends, So welcome to the
show again. Tell us about hard trends versus soft trends.

Speaker 2 (09:47):
Well, first of all, we're going to spend the rest
of our life in the future, maybe we should think
about it a little bit to general thinking, And I've
met CEOs from Fortune ten, Fortune fifty. I've worked globally
for many years. I've given presentations at this point in
fifty one countries, and I can tell you right now
the vast majority think the only thing you can be

(10:07):
absolutely certain about is death and taxes. Yet in this
part of the world right now, as we're doing this,
we're just entering spring. Next will be summer. I'll be
right now. What did I just do. I just gave
you an example of a cycle, and there are over
two hundred known cycles. Business cycles, weather cycles, biological cycles.
Matter of fact, there's even sales cycles. By the way,

(10:30):
I like to have the sale completed before the cycle begins.
What I'm getting at is you can use cycles to
your advantage. And frankly, all of you already know about cycles.
You maybe just didn't realize consciously how much you use them.
But what I'm talking about is another way to find
certainty in an uncertain world. You see, when you're uncertain,

(10:50):
what do you do? You say, let's wait and see
what will happen. By the way, in business today, you
can wait and see yourself right out of business because
the world's changing, are you. Secondly, if you are uncertain,
you and you're talking to someone and you're trying to
sell them and they're uncertain. When you're done talking to them,
here's what they'll say, I'll get back to you. And

(11:12):
I know you've all heard that. Why well, they weren't certain.
But when they have high levels of certainty, they have
the confidence to make a bold move, they have the
confidence to write the big check, they have the confidence
to say yes because they've got certainty. So what I've
done is I've come up with the methodology that is
actually quite simple that helps you find that. Because today,
given what's going on with AI, you're either going to

(11:34):
be the disruptor or the disrupted. The middle is actually gone.
You're either going to be more relevant or less relevant.
The middle is gone. You can't coast. Well, you can coast,
but you can only coast downhill and there is a bottom.
So in this case, there's no shortage of trends. The
problem is which ones will happen as we look to

(11:56):
the future. How do we find that certainty? So I'm
going to teach you about this today. All trends fit
into one of two categories. They're either a hard trend
based on a future fact that absolutely will happen. The
litmus test, by the way, is it can't be changed.
And I'll give you some examples in a minute. Let
me just lay out the concepts and we'll open it
up some questions. So hard trends, what do they do?

(12:19):
They let you see disruptions before they disrupt, turning disruption
into a choice. Those of you that have read one
of the seven books I've written, like if you go
way back to nineteen ninety three, my book Techno Trends,
there's a little section in there that has blockbusters busted
and underneath it is a description of Netflix today. I've
talked about the smartphone in ninety three, what the iPhone became.

(12:43):
Of course I didn't know they call it Netflix or
the iPhone. You got to leave out the parts you
can be wrong about. The key is how much you
can be right when you know how to look. And again,
my goal here is to teach, not to tell in
this little segment that you gave us. Again, I don't
have a career. I have a calling. I know I'm
on the planet, and I'm not on the planet to

(13:03):
tell you some trends and say good luck. I'm on
the planet to teach you how to actively shape a
better future for yourself or your family, for your business,
and for others, rather than be a passive receiver of
the future with a wait and see attitude. How you
can be anticipatory versus reactionary. So to continue on teaching you,

(13:24):
we have a few more concepts. I gave you the
hard trends again, I'll give you some examples in a minute.
Let me give you the other soft trends. Now, soft
trends are based on an assumption that may or may
not happen. Now I didn't say it won't, but may
or may not is very different than absolutely will. And
by the way, I love soft trends. What do I
love about them? If you don't like them, you can

(13:44):
change them. What do I love about a hard trend?
I can see problems before I have them, so I
can pre solve them. How many times have you said
I knew that would happen, and I would say, then,
why did you let it? By the way, I know
why you let it?

Speaker 3 (13:56):
Says that all the time, by the way.

Speaker 2 (14:00):
And I know why you didn't pre solve the problem
because you weren't a hundred percent sure. What if you
were what if you were shirt that will happen and
it's going to impact me. Well, you know what you'd
pre solve it. I'm gonna show you how to do that.
So soft trends hard trends. Let me give you all
a little test boy. I just begin to teach this
to you. And by the way, it's okay to be wrong.

(14:23):
This is the teaching moment. Let's give you a trend.
Us healthcare costs have been going up, up, up, up
up for decades. By the way, that's a trend going up, up, up,
up up. Is the rise in healthcare costs? Is that
a hard trend or a soft trend? Just take a
stab at it. Go ahead, let me hear you harder solve.

(14:43):
I would say it's a hard trend.

Speaker 4 (14:44):
Soft I'd say it's a soft trend.

Speaker 2 (14:48):
We got a mixture hard and soft. All right, it's
a total soft trend. Now government thinks it's a hard trend,
not just this government, the last one of the one
before that. Because it's been going up for torn year.
Surely it'll just continue to go. But that's an assumption.
For example, did you know that an aspirin in the
hospital costs twenty dollars no. If you do that, you'd

(15:10):
have your spouse bring it. Did you know that a
artificial knee made by the same company, same size, same everything,
can vary in price by one hundred percent in the
same network. You didn't know that, did you No? Because
it's in transparent, So what if we put it all
on a blockchain that had super security And you may
not know what a blockchain is, but it's very secure
and by the way, transparent, so you can see what

(15:32):
sayer and what the prices are. Well, prices would come down.
You wouldn't be able to charge twenty bucks for an
aspirin anymore. By the way, there is a blockchain for
healthcare that got one hundred million in its first round
of funding. Now I could go on, I won't giving
you examples of how we could dramatically bring the cost
of healthcare down because it's soft, or we can assume

(15:53):
it's a hard trend to let it continue to get
more expensive. You see soft trends give you choices.

Speaker 3 (15:58):
I understand the difference, But as a single person on
this broadcast who got the wrong answer, I want to say,
how long is it have to go in order to
prove that it's a hard trend? Is it forever? Because
I was thinking, well, yeah, there's AI that could be
used to reduce costs, but for the foreseeable future, I
mean the next year, it's the costs are probably going

(16:19):
to continue to rise.

Speaker 2 (16:20):
So how do you kind of deal with that easily?
First of all, you don't have to wait more than
a couple of minutes to know if it's a hard
trend or a soft trend. When you know how to
do it, you don't have to wait for a year
or two or three. And I'll give you some examples,
all right, of hard trends, so you get a better
sense of it. But again, what do I love about
a soft trend? Don't like it? You can change it?

(16:41):
What do I love about a hard trend that helps
me see the future before it happens? Let's take AI.
AI has been increasing at a beyond exponential rate for
quite a while, and by the way, a lot of
other digital technologies have been increasing at an exponential rate.
By the way, at the same time, their price has
been dropping at the same time. Now that's been going

(17:02):
on for a long time. So let's say you don't
like AI. Can we turn it off? Can we stop it. No,
it's a hard trend. It will continue to grow more powerful.
What's the soft trend? How you're going to use it?
Or even if you're going to use it? And Richard,
when you were stating your thing of how will we
know what will happen? There was a hard and a

(17:23):
soft element to that. Let me give you an example.
There are ten thousand people every day in the United
States that are turning seventy ten thousand a day. Just
let that sink in for a minute. By the way,
hard trend, They're not gonna get chronologically younger, They're gonna
get old.

Speaker 6 (17:40):
Old.

Speaker 2 (17:40):
By the way, I could forget a lot of problems
and pre solve them or let them happen. I could
see all kinds of new opportunities. Let me give you
an opportunity that fits in the healthcare bracket and tell
you something. It doesn't exist all right right now, If
you're in your mid eighties or nineties and you fall,
you'll a lot of people fall, probably break a hip,

(18:01):
and that could be deadly or at least extremely painful
and by the way, very expensive. Why do people fall
when they get older? Their muscles and their legs get weaker,
especially the smaller, finer muscles that help control balance. That's
why a young person can trip and not fall. An
older person's boom down. So there is something called an exoskeleton.
An exoskeleton is something that you can put on. It's

(18:24):
got little motors and little batteries and by the way,
very thin. Right now, a ninety pound nurse in Japan
can lift a two hundred pound patient by yourself into
bed without straining, thanks to an exoskeleton. So I'm going
to tell you something that doesn't exist today. Why don't
we design the exoskeleton for seniors that goes on their

(18:46):
legs up to their hips so they could easily walk
up and down steps and they would have the dexterity
of a twenty year old and the muscular of an athlete,
so they would not be falling. And by the way,
well the cost of so skeletons get less every year. Yes, well,
the batteries get smaller and the motors get smaller every year.

(19:06):
What do you think, Yes, they will by the way,
hard trends. Yeah, now, right now, there is not an
exoskeleton for seniors. I would like you all to think
to yourself in your mind right now and now like
you to mentally raise your hand if you think we're
never going to get one of those, I'll bet none
of you put your mental hand up. Why because if

(19:29):
it's based on a hard trend, if it can be done,
it will be done. If you don't do it, someone
else will.

Speaker 4 (19:34):
Well is because there's so many rich old men that
want it. It's gonna be totally driven by investor fundation.

Speaker 3 (19:42):
We're gonna see Bill.

Speaker 2 (19:46):
Let's talk about it. How you can invent with low risk,
stick with the demographic hard trend because technology is a
category of hard trends amazingly predictable. After we went from
three G wireless to four G wireless to five G,
where less we have now is that it no followed
by six and seven we're putting more in the cloud.
Is the cloud getting full? No, the cloud is not

(20:07):
getting full. And I could go through example upon example
of how technology is easy to predict. I've been doing
it for four decades accurately. But demographics is easy to predict.
If you looked at some of my older books from
fifteen twenty years ago, I was talking about baby boomers
in the future, what's going to happen about now? And

(20:28):
if you read my stuff, you'd see what I said.
We're gonna have a shortage of bus drivers, We're gonna
have a shortage of doctors, of nurses, of all these
careers because massive numbers of baby boomers will be retiring.
And by the way, there was a baby bust shortly
after that. There's not enough people to replace them. By
the way, here we are, so let me give you
another way you could make money using. Let's take the

(20:50):
older demographic. A lot of people love to go fishing,
they love to go boating, but when you get in
your eighties or nineties, it's kind of hard to launch
the boat. So what if we got together with an
engineer and designed the easy launch trailer for seniors and
we did a good job of it, would we have
a growing number of potential buyers every year? Yes, ten

(21:11):
thousand people today you're turning seventy. Yeah. By the way,
I could take those numbers to the bank. There's solid
demographic numbers. By the way, what I know which countries
to export it to. Yeah, we know the aging populations
and we know the young populations. In other words, you've
got a low risk innovation that has got an easy
way to move forward. By the way, raise your mental

(21:33):
hand right now. If you think, well, we're not going
to see one of those, I bet you didn't put
your hand up on that either. Again, if it can
be done, it will be done. If you don't, someone
else will so hard trends is a way to see
disruption before it disrupts, or disruption becomes a choice. I'd
like you to have a choice. It gives you the
ability to act. Let me show one other complex example

(21:56):
here I've called about complex. I'm going to take you
all to the next level, and that is this is
a little tricky. I'm going to make a trend statement,
and that is a lot of people in our company
will be retiring in the next couple of years, and
when they do, they'll take their knowledge and expertise with
them when they leave. Now you'll have trouble figuring out

(22:18):
if that's hard or soft? Why because the word and
was in There's the trick I'm giving you. If there's
a word and or a comma, you probably have two.
Usually the first is hard, the second is soft. Let
me restate it for you. Listen to it. A lot
of people be retiring in our company over the next
several years, and they'll take their knowledge and wisdom with

(22:40):
them when they leave. Well, that last part is totally sought.
You could let them leave with it, or you could
do some mentoring to make sure they're sharing it with
the younger people before they lead. You've got a database.
Do you have a wisdom base? Do you have a
knowledge base? We could start creating that before the lead.
You see what I'm getting at. So the beauty of
a soft trend is you can take action on it.

(23:02):
It helps you see the things that you can change.
The beat of a heart trend is you can see
what you know will happen. You can see the future
and problems before they happen, so you can pre solve them.
I call that being anticipatory. That's why I called my
last book the Anticipatory Organization versus the reactionary Organization. That's
why I called the book before that flash Foresite instead

(23:25):
of flash Hindsight. Frankly, I think we've got hindsight and
crisis management down pretty well.

Speaker 4 (23:31):
I love what you're saying, and I totally one hundred
percent agree. Sometimes you opportunistically fall into something without realizing
that you've made a good choice, and I feel like
Richard and I did this, and we started this podcast
and radio show almost eight years ago. We had no idea.
We couldn't see the future that podcasting was going to explode,
and that we would need all these videos online to

(23:52):
show up in digital search results. But how are you
seeing the future? I know you're saying you're looking at
these trends, but these ideas you're coming up with, like
are you in contact with aliens or something?

Speaker 3 (24:04):
I mean, that's the question, A million dollar questions. How
do you identify the trends? They sound obvious when you
say them, but unless you're thinking about it, they may
be hard to see.

Speaker 2 (24:14):
Luckily for you, over the decades, I've been doing this
for a long time. I've done a lot of thinking
about it. And again I was putting the plant to teach.
I love helping people. That's why I'm with you today.
I don't care if you don't buy my books. I
don't care if you don't read any of my stuff.
Right now, we got a point of time together. We
are all together right now, and I want to have

(24:34):
an impact on you. And so it is not that
hard if you give it a little chance. Now, if
you are on LinkedIn. I've got one point two million
followers there. Why because I share a lot of this
it's free. Why don't you connect with me there? You
can go to my website for us dot com. There's
free resources there if you'd like to learn more, which

(24:55):
we don't have time to do during this entire thing.
But to answer your question specifically, there is a process
to be able to look at hard trends. Is this
a hard trend or is this a soft trend. That's
one of the main things I'm teaching right now, and
the second thing I'm teaching you all is a trend
by itself is academic who cares until you attach an

(25:17):
opportunity to it? Then it bursts into actionable life. So
if you develop here's a hard trend, I know this
will happen. All right, So what's the opportunity for you?
And you mentioned podcasting again. I have written thousands of
blogs over the years. I've been doing this for a while.
When podcasting first started, they were all audio, as you

(25:38):
might guess, and because bandwidth wasn't good enough for video
at the time, and at the time I said, well,
we're going to have video podcasting. And here's about when
it'll happen. Why did I know that? Because, as I mentioned,
technology is accelerating digital technology at an exponential pace. You
can just take a look at the curve and say,
here's the way of a enough bandwidth for audio. Oh,

(26:00):
here's when we having a bandwidth for video. There's the
year we'll actually start having video podcasting, And what'll it
do enable anyone to have their own television program. Whila,
here you are and it's empowering. So again, when you
can predict the future, you have some advantage. Now I
can predict the future. There is a break coming up,

(26:21):
so let's let you get us into that break. I
was just going to say, you know, I'm learning a lot.

Speaker 3 (26:26):
We're with Daniel Burris, futurists and world renowned speaker.

Speaker 2 (26:31):
Such a pleasure to have him on. Stay tuned.

Speaker 3 (26:34):
You're going to be finding out speaking of trends, you
may find.

Speaker 2 (26:38):
Out if your patent is going to issue before you die.
Stay tuned. We'll have IP in the news coming up soon.

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Speaker 2 (28:44):
Now back to Passage to Profit once again.

Speaker 4 (28:47):
Richard and Elizabeth Geerhardt and our special guest Daniel Burris.
And he is a futurist, and he's teaching us how
to be futurists and how to make money and get
opportunities by being futurists.

Speaker 2 (28:59):
It's really kind of what the show is all about. Though.

Speaker 3 (29:01):
We learn to talk about the future and innovation, prepare
our audience for what comes next, so perfect.

Speaker 4 (29:08):
Guess yeah, And I imagine he sits at home and
just comes up with ideas. I'll take it long because
he's like, Wow, some of these ideas he's come up
with and shared on the.

Speaker 2 (29:19):
Show's pretty amazing.

Speaker 4 (29:20):
I'm definitely following you on LinkedIn Daniel Burris and White
Heck and Mark Fox who are on the show today too.
So anyway, you have something that I have not seen
before that I just love. Because I am a fan
of Star Trek. I've watched both Star Treks and Star Trek,
the old Star Trek, the newer Star Trek, and Star Wars.
I like them all. But you offer a hologram keynote presentation.

Speaker 2 (29:45):
I do. I do. I've been doing that for several
years now, and it's pretty amazing. First of all, it
is just like beaming in on Star Trek when I'm
on stage, the virtual you know, the hologram of me.
It's a life size hologram of me, right, and and
it looks like Star Trek this all of a sudden,
I'm there. Yeah, you men. Do you want to know

(30:06):
exactly how that looks? Again? You can go to Buris
dot com rus dot com and you can click on
the hologram and it'll actually show you how that looks,
and so I can give a speech live. I did
one in Dubai not long ago, about five four or
five months ago, where I was in California where I

(30:28):
am right now, but I beamed in live on stage
life size gave a speech and because I had them
have some cameras on the audience, it was a pretty
good sized audience, two thousand. You know, I could see them,
of course they could see me. I could talk with them,
I could take questions, and then I z it and
I beamed away. And one of the most fun things

(30:49):
I do on stage with that is I will actually
be on stage as the real me giving a speech.
And then at some point I'll say, boy, I'd sure
like to ask the future me if questions, and I
beam in next to me from the future and I
have a dialogue with myself.

Speaker 4 (31:05):
Now, Okay, what software? What software are you using for this?

Speaker 2 (31:09):
Well, it isn't just software, it's a system. There's a
company that does that, and they do the same ones
for there are a number Whitney Houston has done concerts
where it's a hologram of her, but in front of
a live audience. It's the same company. So I just
have been using them, and they have offices all over

(31:30):
the world, so I can so they come in with
equipment right and do it that way.

Speaker 3 (31:35):
So are you in the same building or can you
actually be in California When.

Speaker 2 (31:39):
I'm in California, that can be somewhere else in the world. Wow,
I want that. So I have to be in a
special studio. See it's more than software. I have to
be in a studio where they have special cameras. And
then on the other end, they have a team that
goes in with the right equipment to set it up
so the hologram works and looks great. Interesting, it is

(32:00):
very cool.

Speaker 3 (32:01):
Those people are say, let's take a little bit of
a different track now. And you are also very involved
in artificial intelligence and thinking about where that's going. How
do you see artificial intelligence affecting the everyday lives of
everyday people going into the future.

Speaker 2 (32:20):
Well, you mentioned the pandemic earlier, and the pandemic caused
major changes for everybody. Right. AI is bigger than the pandemic.
Let's get that understood right off the bat, much bigger
in terms of the kind of changes it will make. Now,
the power of AI is a hard trend. What you
do and how you react to it is suck. I mean,

(32:42):
that's up to you. So let me explain how it
will work with a really I think a good example,
because it's not replacing us, it's augmenting us. It's magnifying
humans rather than replacing them. So let me give you
an example. Let's say you know some of that has cancer.
Heaven forbid, you'll probably need an oncologist. That's the kind

(33:04):
of doctor that treats people with cancer. And right now,
AI knows more about cancer than any living oncologists. It's
absorbed every test, every X ray, every outcome, every chemotherapy
on the planet. It's got all that right there, and
it can give you answers from that instantaneously. By the way,

(33:26):
no human can keep all that in their head, right,
I mean, it's everything. So let's say you know someone
with cancer. I'm going to give you one of three choices.
Choice number one a really good oncologist, Choice number two
just AI. Choice number three a really good oncologist that
has access to AI. Dingo. That's the future. We're augmenting

(33:52):
the oncologist with AI, so they can even help you
better and give you even better answers. But we live
not just in the technical world, my friends. We live
in a human world. And by the way, in a
human world, it's all about relationships, and the core of
all relationships our trust. So if I've got cancer, you

(34:12):
know what, I'm not gonna totally trust AI. I'm gonna
want to talk to a human here that I can
have some trust with and some requips with, and might
even have some empathy. And by the way, AI is
lousy at all those things.

Speaker 4 (34:26):
Well, Daniel, one thing I want to say too to
your point there, and I found this to be so true,
is you have to know what questions to ask it,
and you have to be aware that it lies and
makes mistakes, and you have to know when something doesn't
look right. So we recently had an example where we

(34:46):
had a comment on a video and our marketing assistant
tried to do the response and she sent it to
the attorney and the attorney was like, this is completely wrong.
Where'd you get this?

Speaker 2 (34:55):
Oh?

Speaker 4 (34:55):
I got it from AI? Right, So it takes you're.

Speaker 2 (34:58):
Bringing up something really import you are, and let me
address what you're getting at, because it's really good. First
of all, AI can make things up, right, as you
even said, it can lie by the way humans can
make things up and lie. Let's get that straight. I
mean we're saying, ay, I is the only thing that
can do that. I know we're gonna think it learned

(35:21):
all this stuff. So here's the key. Go back to
what I said a few minutes ago. It's all about trust.
We live in a human world. It's all about trust.
So if you are using AI and it's giving you
some knowledge or help, or it's giving you some sources,
you need to verify because I want you to trust me.

(35:43):
For example, I write a lot, and I'm a good writer.
I can write my own stuff. But if I'm going
to use AI at all and put it in something
that I wrote, what I'll do is say, here's what
AI had to say, and I'll put it in a talent.
Why do I do that because I want you to
know when it's AI and when it's me. Because if
I don't let you know when it's AI, and I'm

(36:04):
using AI a lot and you start saying this sounds
too much like AI, doesn't sound that much like Daniel,
I'll lose your trust. And it'll be hard to get
it back. So my point is, us humans, we need
to verify sources. And by the way, if you ask
it for sources, it might give you a Fast Company article,
But you know what, I can make that up too,

(36:25):
So you've got to go to FastCompany dot com and
see if you can actually find that article.

Speaker 4 (36:31):
That has happened many times.

Speaker 2 (36:33):
Well, I'm just telling you so again. We have to
as humans make sure that we are keeping trust in
the forefront and not losing it and elevating it whenever possible.
That means a little extra research on our end. And
let me give you one other insight about AI. It'll
get you eighty percent to what you're trying to do fast,

(36:55):
not one hundred percent. It's a first draft, not a
last draft, assistant, and a lot of people are getting
lazy because the eighty percent is pretty good, so they're
putting out the eighty percent. Students are turning in homework
based on the eighty percent. And by the way, if
you're a student right now in college and you're letting
AI do your homework for you, guess what, when you graduate,

(37:18):
we don't need you. We'll use AI because you learn
nothing So what I want us to do is realize
the most important part is the twenty percent that we're
adding to it because we are not machines. We're humans.
We understand all sorts of subtleties and so on. We're
good at collaborating, it's not We're good at communicating. It's

(37:40):
good at forming relationships, it's good at establishing trust, it's
good at strategic listening, not just listening. There are so
many human characteristics that we're great at. We need to
get better at it. And by the way, for those
of you that are not willing to learn some new things,
let me say, if you're older, there's an old saying
I can't teach an old dog new tricks. The good

(38:02):
news is, hey, we aren't dogs.

Speaker 4 (38:04):
So Daniel, I love that. I'm going to stop you there,
and we're going to go into our next segment, which
is about AI. And so this is called Live AI
Use Cases Business Owners Roundtable, So everybody gets a chance
to say one way they're using AI and then we
all get to have a discussion about it because it's
so important in changing our society so much right now.

(38:29):
So Daniel Burris with Buris dot Com, that's b U
r r us dot com. What is one way you're
using AI in your business right now? In March twenty twenty.

Speaker 2 (38:38):
Six, I added an AI assist feature that is blowing
people away. Now, notice I use the word assist. I'm
not having to do it. That's one of many ways
I've been using AI.

Speaker 4 (38:50):
Excellent, thank you, Mark Fox. It's one way you're using
AI in your company.

Speaker 5 (38:55):
So just trying to sign up for an email system,
it had, you know, twenty different screen and now I
just say, how where do I go next? So I
just all print screen, keep throwing it into chat GVT
that tells me what the next step is to go
do and where to go find it.

Speaker 2 (39:08):
So it saves a.

Speaker 5 (39:09):
Ton of time on what's hidden in the next step
and where do I go to finish signing up for
this process?

Speaker 4 (39:15):
Excellent Dwight Heck, what's one way you're using AI in
your business today?

Speaker 6 (39:19):
So I've utilized it a lot in the last six
months to fire marketing companies that were dealing with stuff
for me web designed people that were supposedly doing what
was best for my website to make sure that I
had back channel links, that I had the right you know,
keywords and the right things in there. So I've used

(39:39):
it to get rid of marketing companies. I've used it
to take over it myself and a very efficient way.
So now I've saved up money that's going to other
places in my business. And I've led AI help me obviously,
like Daniel says, assist, not do. So that's just that's
like one way I've been using it.

Speaker 4 (39:56):
That's a great tip too, So Richard Gearheart with gar Heart.
One way you've used AI recently.

Speaker 3 (40:02):
Well, I used it twenty minutes before the show today.
We're in the studio. We're in gear Media Studios in Summit,
New Jersey. Sometimes we tape in Manhattan, but sometimes we do.

Speaker 2 (40:14):
You know, Zoom calls remote programs. Today's a remote program.

Speaker 3 (40:18):
But I took pictures of the lighting set up in
the studio, the puffy lights, the key light, the hair light,
and I fed it all into chatchypt and I said,
you know, what is the optimum placement and intensity for
the lights to make us look as good as we
can on camera. Well, there are some things that lighting
won't change. But by using chatchype and then taking pictures

(40:41):
of the monitors, the way we look. I was able
to fine tune the lighting and I think it turned
out pretty well.

Speaker 4 (40:48):
I think it turned out great.

Speaker 6 (40:50):
Yeah, you guys look wonderful.

Speaker 2 (40:52):
Well, thank you.

Speaker 4 (40:53):
You all do too. I love these lights. Richard put
behind us like he's the one in charge of all
the tech stuff for the studio because.

Speaker 2 (41:00):
I'm the official passage to profit Geek.

Speaker 4 (41:02):
Yeah, he does the hardware so but anyway, for me,
Elizabeth Gearheart with Gear Media Studios, I use Gemini and
Chatchypt and Perplexity, and usually Perplexity is in the cloud model. Lately,
I've been using Google Gemini more than anything else. It's
someone that's done the latest upgrades. I think it's better
than But I do have to still use chat for

(41:23):
some things because I've been writing these blogs and I
put them through them and said, can you optimize these
for LM search and give me the FAQs and give
me something I can put schema code with for LM search,
Like someone else said here, I just go to it
all the time. I use it every day for everything.
I'm who does it anymore. And the thing is, it's
not just Chatchipt and Perplexity and cloud and Google Gemini anymore.

(41:45):
Like it's in practically every software program you use, right,
So I use Camba. It has its own AI image generation.
I use the script to edit videos and it's got
This is so funny, it's got its AI. It calls
it Underlord.

Speaker 6 (42:00):
Yeah, it's the worst.

Speaker 4 (42:06):
But the way I used it most not most recently,
but the way I use it this week is I
feel like my YouTube videos they're doing okay on YouTube
for this particular segment. But I asked it, how can
I increase viewership? And it said, you know, start with
a good thumbnail, start with a good title, which I
get help from AI for all of those, although sometimes

(42:27):
the ones I make up myself are even better. But
so you know, you have to use your own judgment.
But I did put a video through and it said
make YouTube shorts. So I put one of the videos through.
And you kind of have to use Gemini for this
because it's the multimedia one. It works the best for
this kind of stuff. And I said, identify places where
I can pull out clips. I had tried doing it
with descript and it didn't work very well, but Gemini

(42:51):
told me how to center their face in the clip.
So I'm going to go through and pull out these
three clips and put them on YouTube shorts and I
have the time stamps. Now what It'll be pretty easy
to do and descript if you know how to use
the software. So that's my most recent use of it.
What don't you guys think are some of the best
ways to use it and good for businesses to actually
improve your bottom line?

Speaker 5 (43:12):
Because I used it yesterday, right, so I won't name it,
but one of the best AIS for doing graphic design
and stuff. They charged me one thousand dollars three times
in one day. So I said, you had upgrade one thousand,
you had upgrade thousand, upgrade thousand. So I'm like, all right, stop,
what are you guys doing? And like instead of explaining
it to me or your system screwed up is it's like,
never mind, will just cancel a subscription?

Speaker 2 (43:33):
We're charging you too much.

Speaker 5 (43:34):
So I'm like, that's so that's super advanced AI with
the dumbest business model in the world. That, yeah, explain
to me why I just spent three thousand dollars to
make three pamphlets. It's like, so I can't let them
cancel that one. So it's like, there's got to be
some common sense stuff too with the business model. It
goes with all this AI.

Speaker 4 (43:51):
This has been AI use cases Business Owners Round Table.
You're listening to the Passage to Profit show. We will
be right back.

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Speaker 1 (45:56):
Passage to Profit continues with Richard and Elizabeth Gearhart.

Speaker 3 (46:01):
Quick shout out to our friends at k GNC seven
ten am and ninety seven point five FM in I'marillo, Texas.
Thanks for listening and if you're new here. Passage to
Profit is a top ranked entrepreneur podcast and radio show
heard in thirty eight markets across the country. It's a
place where founders share what really works. And now it's

(46:22):
time for intellectual property news. Will your patent issue before
you die? Have you ever wondered will your patent actually
issue before you die?

Speaker 2 (46:30):
I'm not joking.

Speaker 3 (46:31):
If you file a patent application today, depending on the
technology and the backlog at the patent office, might take
years before that patent finally issues. As patent professionals, we
make jokes about the delays all the time, but if
you're an inventor in your sixties, seventies, eighties, or even nineties,
that question becomes a little bit more interesting. And the

(46:52):
truth is some of the greatest inventions in history were
created later in life. So today we're going to talk
about older inventors leaving a legacy through patents and how
you can actually speed up the patent office if time matters.
There's a myth that invention belongs to young founders in
hoodies History says otherwise, some of the most important inventions

(47:13):
were made by people with decades of experience. For example,
John B. Goodenough invented computer and battery technology and continued
filing patents into his eighties and nineties, and eventually one
the Nobel Prize in chemistry at age ninety seven. Thomas
Edison filed his last patent at age eighty four, just
months before he died, and the Patent Office issued one

(47:34):
of his patents two years after he was gone. So
if you're worried about whether your patent will issue before
you die, you're not the first inventor to think about that.
Innovation happens after years of experience, when you finally understand
a problem well enough to solve it. Here's some interesting
things about patents.

Speaker 2 (47:54):
They outlive you.

Speaker 3 (47:55):
A patent last twenty years from filing, which means your
invention can still be influencing the world long after you're gone.
You might pass away, but your invention could still be
licensed or manufactured or improving people's lives, and it could
be cited by future inventors. In fact, when a patent issues,
your name becomes part of the permanent scientific and legal record.

(48:18):
That's a pretty remarkable legacy, considering only one quarter of
one percent of the US population. Our inventors on a
granted US patent or some inventors. A patent isn't just
about money. It's about being remembered for solving a problem
that mattered. Now, let's talk about the elephant in the room.
The US Patent and Trademark Office receives hundreds of thousands

(48:41):
of applications every year. Depending on the technology area, it
may take two or three years or longer before you
get a final decision, but fortunately the patent system does
offer ways to speed things up. There are several ways
to accelerate a patent application.

Speaker 2 (48:56):
One of the most.

Speaker 3 (48:57):
Interesting is something called age base Expedited Examination. If an
inventor is sixty five or older, the application can be
moved ahead in the examination queue.

Speaker 2 (49:08):
No special fee is required.

Speaker 3 (49:10):
The Patent office basically says, let's not make this inventor
wait forever. There's also a program called Track one prioritized examination.
With Track one, the application jumps to the front of
the line. The Patent office tries to reach a final
decision in about twelve months, there's an additional fee, but
for some inventors, especially startups or older inventors, the speed

(49:32):
can be worth it. There are also programs for serious
health considerations, environmentally beneficial inventions, and certain technology areas. So
if timing matters, there are actually strategic tools available.

Speaker 2 (49:44):
So will your patent issue before you die? Hopefully yes.

Speaker 3 (49:48):
But even if the process takes time, patents offer something powerful.
They allow inventors to leave a lasting mark on the world.
Long after you're gone, someone may still put a patent document,
read your name, and build on your idea, and that's
one of the reasons why innovation matters. If you have

(50:08):
an idea or invention you want to protect. The team
at Gearheart Law helps entrepreneurs turn ideas into protected assets.
You can visit learn more about patents dot com or
learn more about trademarks dot com for a free consultation
and practical guides to get you started.

Speaker 2 (50:26):
Later, we'll hear secrets of the.

Speaker 3 (50:28):
Entrepreneur mind, what successful founders think about things that most
people never hear.

Speaker 4 (50:35):
And now it is my pleasure to introduce Mark Fox.
Your health should not feel like guesswork. Atrizona Health. They
combine cutting edge science with personalized care to help you
understand your body, take control of your wellness, and start
feeling better faster, because you can't really do anything if
you don't feel good. So welcome Mark. Tell us all
about Arizona.

Speaker 2 (50:56):
Help you know.

Speaker 5 (50:56):
I'm an ex rocket scientist. I never planned to get
into health or energy therapy or any of that stuff.
About thirty years ago, my dog couldn't come up the
stairs one morning, and we took her to the vet
and she had severe arthritis in her spine, and the
veterinarians I can't do a lot for. And then I
knew another veterinarian who was on a board of directors
with me, and He's like, hey, there's this magic machine

(51:17):
that puts out energy that can reverse arth writer. So
I'm like, well, that's bs, but I'm gonna go look
into it anyway because it's my dog.

Speaker 2 (51:23):
Right, this is important and a way I try.

Speaker 5 (51:25):
To explain it is nothing in the world happens without
energy exchange.

Speaker 6 (51:30):
Right.

Speaker 5 (51:30):
You don't eat food, you don't drive your car, you
don't fall down or hurt yourself. And energy can be
transferred to the body with light, sound, vibration, PMF or
electrical current. Everyone's familiar with the TENDS unit. Everyone's been sunburned,
so that's light. PMF is just a way to transfer
energy to your body. That's convenient because you don't have

(51:50):
to have wires on you. You can just have the device
around your necks. We're in your pocket. So that's what
the technologies are. We're doing things. It's like sixty different
protocol You mentioned earlier about feeling well, Well, it's both
physical and mental. So it's both and most people that'll
come to this technology do so because they're long term

(52:12):
physical or mental pain or both and everything else that's
been presented to them doesn't work. So that's the finest
technology as they go search on yourself. We're talking earlier
about soft trends, hard trends and stuff. When I didn't
raise my hand virtually, I was going to say, more
and more people are fed up with the whole medical
system and the drugs and the average person being on

(52:33):
for medications in the United States anyway, and they're looking
for alternative ways to find relief. So that's what this
technology is. I saw what it could do for PTSD,
and it was being held hostage and clinical environments with
very expensive machines so I naively said, I'm a chemical engineer,
is my undergraduate, and not an electrical engineer. But I'm like,

(52:54):
I'm just going to go build an affordable device. So
that's what the technology is. We have a new device
for cognitive impairment that puts out so MIT discovered about
ten years ago that forty hertz reverses plaque in the
brain and increases cognitive ability. So we created a device
that puts out both light and PMF and you just
kind of wear it around your neck like that, super

(53:16):
super excited. We have one hundred percent success rate right
now in our clinical trials.

Speaker 3 (53:20):
What is the science behind that? Radio waves? What kind
of waves that that frequent?

Speaker 2 (53:25):
So pulse electromagnetic field. I'm going to this.

Speaker 5 (53:29):
I'll make every doctor mad. But here's how I'm going
to explain it, because I've done this many many times.
When people start getting into the doctors especially, it's like,
what's the mechanism? Actionally explaining me exactly how I go. Dude,
you don't know how aspen works, and it's been around
for three thousand years. You don't know how any drug works.
You have theories. Okay, the theory is and this has
been measured multiple times. Pulse electromatic fields going into your

(53:51):
body do two things. Primarily, the cells in your body
have electrical charge like a car battery, and if that
voltage gets low, you're unhealthy, bad and you get sick.

Speaker 2 (54:01):
So it increases the voltage on your cells.

Speaker 5 (54:04):
The other thing is ATP, which is the main fuel
that your cells use for food. It increases ATP up
to five hundred percent. So those two things, it's recharge
yoursells batteries, amplifying the food supply for the cell so
the body can do what it does best, heal itself. Now,
when you get beyond technical rabbit holes, beyond that, I

(54:24):
try and stay away from them because you can't prove it.
And the argument I always getting with a doctor and
they can't make this bridge normally, which drives me crazy.
I was like, have you ever heated a slice of
pizza in a microwave oven? And they go yeah, I go,
how does that work? And they go, well, a rocket
scientist just asked me, so maybe it's a trick question.
Then they go, I had bounce of stuff around and
it heats it down. So yeah, the theory not the proof.

(54:48):
The theory is it's the rotational energy of a water molecule,
which means the water molecule is spinning on its own axis,
causing friction to heat up the food. Nobody in the
world has ever taken a picture or photographed a spinning
water molecule because that technology does not exist today.

Speaker 2 (55:02):
So it's still a theory. It's not proof. But we
still heat pizza, So relief before reason.

Speaker 5 (55:09):
That's how I usually answer how it works is I
don't go too deeper, and it sounds weird from a scientist,
I actually don't care a whole lot how it works.

Speaker 2 (55:16):
I just want to see the results, and that's what
we're getting.

Speaker 4 (55:20):
And you have a lot of empirical data to back
up your hypothesis on that that it actually works. And
when you were saying the brain, were you talking about Alzheimer's.

Speaker 5 (55:28):
It helps with cognitive impairment. And you can go anyone
can go google the MIT studies and stuff that were
done on it. I'm just making a device that's got
dual action PMF and light. MIT actually discovered it by
literally buying a white rope light from home depot, running
a completely different study on mice in a box, and like, hey,

(55:50):
we cut up the brains and all this plaque disappeared.
So that's what ran them down this path, right, So
I got to school. The MIT professor PhD MD made
me feel really good. It's like, he goes, what frequencies
is your stuff?

Speaker 2 (56:01):
Roun?

Speaker 5 (56:02):
I go one to one thousand hertz. He goes, well,
nobody can see anything past fifty sixty hertz. Like, you're right,
but you didn't take the rat's eyes open, So how
did they get the energy in their body?

Speaker 2 (56:11):
He goes, we never figured that out. So he's telling
them this story to one of the.

Speaker 5 (56:15):
Top radiologists, pediatric radiologists in the country. She goes, Mark,
we discovered twenty something years ago that your skin has
light receptors. So I went back to the MIT guy
and go, you know how the energy got in the
body is the light went to the light receptors in
your skin.

Speaker 2 (56:28):
He goes, that doesn't exist. Skin doesn't have light receptors.

Speaker 5 (56:31):
I'm like, okay, So I sent them all the documentation
that said it did.

Speaker 2 (56:34):
So that's how the.

Speaker 5 (56:36):
Energy is getting your body with light putting on the
back of your neck on the Blue Vibe specifically when
I was just showing it or on the inside of
your wrist is where the two meridians are. Now, this
is funny, and we'll go back to AI real quick.
I went to chat TVT and I said, where are
the two meridians best for this? I said, right there
and right there, and here's why. And I said, so
I assume it's red light therapy and they go, nope,

(56:57):
blue light's better for these reasons. Do you want the
part numer and where to buy them?

Speaker 2 (57:01):
Yes?

Speaker 5 (57:03):
So that's another use you can cover earlier. How I
use AI to design this thing? Right is where I
go get the parts? Why is it the best way?
What's the right choice.

Speaker 4 (57:11):
I'm surprised you got the pushback because people do believe
in seasonal effective disorders SAD, and they do buy lamps
and stuff, and I think doctors buy into that. I mean, that's.

Speaker 2 (57:22):
Pushback from who. That's why I was.

Speaker 4 (57:23):
From from like the doctors saying, oh, we don't know
if this is real.

Speaker 2 (57:27):
Well, the pushback is very simple. They're owned by the
drug companies.

Speaker 5 (57:30):
So the only continued education doctors get is to fly
you to resort so the drug company can introduce the
new drug. That's literally continuing education for most mds.

Speaker 2 (57:40):
They're just not aware of it.

Speaker 5 (57:41):
Is one number two perfect example. I tried to walk
into my doctor and said, hey, about cholesterol and blood pressure,
please read this summary because I've done all the homework
for you, and she turned her head said, I'm not
going to do anything the American Medical Association doesn't allow
me to do.

Speaker 2 (57:55):
I don't want to learn anything new. I go.

Speaker 5 (57:57):
That's pathetic, but that is a large majority of the
medical community is because of legal ramifications. And I try
something different, I don't have the AMA behind me to
protect me, right, So that's part of it. What's interesting
those most wholesalers I get for doctors. It's hilarious because
it's usually blood shugar type two diabetes. A patient comes

(58:18):
in to go hey, the doctor goes A one, sees
five point four, it's never been below eight. You finally
changed your diet and started doing the things I told
you to, and they're like, uh huh, I bought this thing.
So then the doctors called me and go what the
hell is that? And I explained it to him like
I just did, and they become wholesalers. That's like my
fastest growing segment is actually mostly natural pasts chiropractors, some mds, right,

(58:41):
but people try to explore, as I said early on,
different alternatives for long term mental and physical pain that
nothing else is working.

Speaker 3 (58:48):
For Mark Fox from Rizona Health, Daniel, do you have
any questions or comments for Mark?

Speaker 2 (58:54):
Yeah? Mark, how First of all, there is a bioelectrical
element to all of our human bodies, so definitely. And
so let me ask you where's your business right now
in terms of are you just in a launch phase?
Have you already got it distributed quite widely? Give me
a little idea of where you are in your business

(59:14):
journey with this.

Speaker 5 (59:15):
This year will be our fourth year and we're growing
five hundred percent a year.

Speaker 2 (59:19):
And the outlet for it is through nature Paths.

Speaker 5 (59:22):
And most of it's Mark Zuckerberg has all my money,
and it's Facebook and Google as is where we're at
right now. So we do serious XM radio and Peacock
TV as well. But the company was me in the
fish tank behind me two years ago, and now I
got about twelve women in pajamas, got around the country,
ship and product and answered emails and phone calls and stuff.

Speaker 4 (59:41):
So consumers can buy it directly from your website, right, Yeah.

Speaker 5 (59:45):
Back where most of the sales Arizona dot Health. It's
not dot com, but that's where we have most most
of the sales happening. But the AI assist thing, what
you said assist, Daniel is taking your own data. Yes,
we've taken zendesk stuff, but forty thousand telephone conversation to
put them into our own AI assists where that is
an assist because we still don't answer an email without

(01:00:07):
reading what it said, right, because it's not medical advice.
I can't ever said that. But we want to be
careful because everyone's like what I use for this? They
want medical advice. We can't give it to them. But
we've filtered all that to make sure based on our opinion,
this is the best device we give you, based on
what the AI told us.

Speaker 2 (01:00:24):
But it's funny because it finds stuff.

Speaker 5 (01:00:26):
And I know you'll agree with this that I wrote
years ago and I forgot it wrote it right. It'll
go find documents and books I wrote and I'm like, oh, yeah,
that I forgot about that piece of it that is correct.
So it's yeah, that's where it's mostly B to C.
We're trying to grow the B to be part of it.
But that's where we're at. Daniel Long answering, Yeah, great.

Speaker 2 (01:00:43):
If people listening to this would like to get that device,
what's the best way to get it. I'd love to
have you share that with everybody. Yeah, it's Brazona dot
health r s O NA. The best way to do it? Okay,
got the best way to do it.

Speaker 5 (01:00:57):
If you type in Mark Fox, you're gonna find a
Navy admiral and you're gonna find a basketball coach. If
you take it Mark Mellifox, you will find nothing but
met it.

Speaker 4 (01:01:09):
So are there any negative side effects at all.

Speaker 2 (01:01:12):
If you use it?

Speaker 5 (01:01:13):
Here's what usually happens is once in a while they'll
say it's making me a little tired, and we'll immediately
go how many times a day you use it?

Speaker 2 (01:01:18):
And they answers using twenty? Okay, stop doing that.

Speaker 5 (01:01:21):
Concentrate on the one or two things that your body
needs time to take the energy, and you don't use
it if you have pacemaker, insulin, pump, or pregnant, just
because that's what the industry will tell.

Speaker 2 (01:01:31):
You, right is just don't do any of that stuff.

Speaker 5 (01:01:32):
And that's another another rabbit hole to go down, the
one that's just the biggest challenge is causation is not correlation.
If it makes you feel sick, you might have an
infection because it's releasing inflammation around it. So we always say,
go to your dentist, you get a blood test, you
might have infection. But that's the only known side effects
of it.

Speaker 2 (01:01:52):
There really aren't any.

Speaker 6 (01:01:53):
Is that only available in the US, or is it
available or other places?

Speaker 2 (01:01:57):
We ship worldwide for free.

Speaker 4 (01:02:00):
There you go, doy. So what is your favorite success
story with this device and someone using it?

Speaker 5 (01:02:07):
So seventeen year old girl told me Mark, I'll never
have a date in my life because I have turetts.
Every boy in school things I'm a monster. It's awful.
This life sucks. I ran the brain balancing protocol, my
thretts disappear, and I have a date Saturday night.

Speaker 2 (01:02:21):
Then she married the guy two years later. I didn't
tell this amazing.

Speaker 5 (01:02:25):
We have hundreds and hundreds of stories like that. PTSD
has so many of people that are suicidal, a lot
of military veterans and stuff, and now they're not. Or
somebody's going to get divorced and now they're not, or
the kids don't want to hang out with them.

Speaker 2 (01:02:39):
Now they do so all these changes are charging for
these things not enough? These are three hundred dollars.

Speaker 4 (01:02:48):
Which one is? I did buy one, I haven't used
it yet. I'm sorry after I talked to you before
I bought one. I want to try it on my
cat and on myself. But which one is the best
for fixing your brain? Like if you want to fix
something like terret.

Speaker 2 (01:03:00):
Neck, one brain balance is going to be on the LIBE.

Speaker 5 (01:03:03):
This one or the Vegas nerve protocol that's on here
will help with that as well. And this pendent I
don't know if you have dependent, but this is a
Vegas nerve toner that you just wear like a piece.

Speaker 2 (01:03:14):
Of jewelry over your heart.

Speaker 5 (01:03:16):
What you just asked so is what we could ask
about three hundred times a day. And you got to
like think for a minute about what they're asking and
sometimes say what part of your brain is giving you trouble?

Speaker 3 (01:03:25):
Right?

Speaker 2 (01:03:25):
Is it sleep? Is it anxiety? Is it PTSD? Needs it? Depression?

Speaker 4 (01:03:29):
I'm going to go look at your website. What's your
website again?

Speaker 2 (01:03:32):
R E s O n A. It's short for resonance
R E S O NA dot health.

Speaker 4 (01:03:36):
Okay, Well, thank you very much, Mark L.

Speaker 6 (01:03:39):
Fox.

Speaker 4 (01:03:40):
That was great.

Speaker 2 (01:03:41):
Passage to profit with Richard Analyzabeth your Heart.

Speaker 4 (01:03:43):
We still have another really interesting presentation that I'm looking
forward to. All about money.

Speaker 2 (01:03:50):
It's about Heck, give.

Speaker 4 (01:03:53):
A heck, give us Dwight Heck of give a heck
dot Com, tell us your story.

Speaker 6 (01:03:59):
Mike Corror has always been the same as helping people
live life on purpose and not by accident. And what
do I mean by that is, so many people in
life are living on a hamster wheel. They go to work,
go home, get paid. They hit a certain age in
their life and they've hit a brick wall. They don't
even realize that they've camped their brain, They've camped their life.
They don't climb anymore, they don't move forward, they don't

(01:04:22):
understand why they're feeling a certain way. So my business
isn't just about dealing with numbers. It's about dealing with
the human condition of lack of knowledge ignorance, right, taking
them out of an ignorance phase that were maybe taught
to them from learned behavior as a child, or the
circumstances of around them as they get raised into young adults. Right,

(01:04:45):
the different outside influences that teach them different patterns and
behaviors that are false or are half truce right, so
they're not really armed with the right tools to understand
the life monsters are money monsters that they experience. So
I spend a lot of time in comunication building relationships.
I find a segment of the population that's interested most

(01:05:07):
in how I do my practice and goal set with
people and teach them how to budget and understand and
be realistic about their short term goals and their long
term goals based on their money. Rules of the money
game are pretty simple. If you're bringing in a dollar
and spending a dollar fifty, what's going to happen to
your life? How are you going to get out of it?
How can you stop your six inches between your ears

(01:05:29):
from telling you, Oh, I'm depressed, So I'm going to
depressive eat they gain weight, or you're going to go
out and buy something and when you buy that thing,
you get a temporary dopamine hit and you're happy, but
then you have buyers remorse after. So I educate them
to get past themselves, if that makes sense.

Speaker 3 (01:05:46):
So I was just going to ask you, why do
people engage in that behavior?

Speaker 6 (01:05:50):
Our money monsters, our life monsters, always have a route.
They always have an anchor back in our life. It
doesn't matter if it's it could be three generations back.
Because that generation taught their kids nutritional, they taught them financial,
they taught them how to respond. They picked it up.
By the time they're seven eight years of age, it's
locked into their brain and it develops and gets a

(01:06:12):
little bit different. But as they age it gets more stubborn.
So at the end of the day they seen their family.
Dad went out and bought a new car. Mom went
out and bought new this. They did stuff together. They
went on a holiday. They were excited when they left.
When they came home for the next few months, they
were kind of grumpy. Well, that's because the hard realization

(01:06:32):
of the payment to pay off that credit card vacation,
which a lot of people over ninety one percent of
people in North America. I've done talks on it. I've
got proof of it, right, statistical proof. Our dead or
dead broke at the age of sixty five because of
that ignorance and that knowledge that was unfortunately unintentionally taught
to them as a learned behavior as a child. Right.

(01:06:54):
So literally, that dopamine hit a lot of it's learned
behavior they seen, but they didn't understand the repercussions after
the fact because their parents didn't talk to them about money.
Didn't talk to them about the fact, Oh my gosh,
now I'm paying a dollar fifty a month, I only
making a dollar and I'm getting fifty, you know, fifty
percent more in debt every single month, because they've never

(01:07:14):
been taught the rules of the money game and to
understand their feelings tied to money.

Speaker 4 (01:07:19):
Well, there are rules and things you can do. Richard
was taught from I don't know the time he was
three years old. Maybe yeah, for retirement.

Speaker 3 (01:07:28):
I'm pretty I was pretty tight, it say, loosened to
me up over the years though, So there's a certain
ballance though.

Speaker 2 (01:07:38):
You do have to enjoy yourself.

Speaker 3 (01:07:41):
Right, I mean, why work hard if you can't, you know,
enjoy it. But by the same token, yeah, I was
always terrified that. You know, my dad grew up during
the Great Depression, and you know, he had this phobia
of running out of money in his old age, and
so he and my mom both you know, saved a
lot of money. And I heard that constantly when I

(01:08:04):
was growing save your money, save your money, and that.

Speaker 6 (01:08:07):
Learned behavior became ingrained in you, and it became a
filter for you and how you filtered things in life, right,
and it actually robbed you of some joy, but it
also gave you something. So I teach people you can
have both. Learn how to save before you spend, learn
your numbers so you're living off the difference after you've saved, right,
but also understand and plan for that vacation, plan for

(01:08:30):
that spoiling toy right where you're gonna go out and
buy yourself something. And it's just he he he, I
bought this. I really shouldn't have. It was it was
a want, not a need. Right, we need to learn that.
But it's a process. It can't just even even stuff
have written, articles or talks have done. It's still a process.
It takes time. Right, Look how long it takes people

(01:08:51):
to gain weight and they want to lose and lose
it in a month, but yet it took them ten
years to gain it. Well, you've got twenty thirty forty
years of poor financial planning. It takes time. So you
really have to step based on where that person's at.
So again it's back to that relationship and communication. Some
people can collapse timeframes because there's somebody that learns really quickly,

(01:09:12):
another person it's really slow, and I have to use
wordsmithing and I have to deal with them in you know,
kid gloves, right, So everybody's unique in their financial position.

Speaker 3 (01:09:23):
We're with Dwight Heck, who's a lifestyle and finance coach,
and Daniel, do you have any thoughts or comments about
Dwight's message.

Speaker 2 (01:09:30):
Well, I think it's a really important and again we've
we can't deny ourselves of any pleasure, but at the
same time we need to be responsible and keep the
future in mind.

Speaker 4 (01:09:41):
I have a really hard time throwing away stuff I
don't need or getting rid of stuff I don't need.
And I won't say that I'm a hoarder. I'm not
to that point, but I do have a lot of stuff.
I should probably just say I don't really need this anymore.
It's a poverty mentality, right, because you feel like you're
never going to be able to buy it again. You
might need it someday.

Speaker 3 (01:10:01):
Yeah, I mean, it doesn't have to necessarily be a
poverty mentality. I was like, well, I may I may
want it again.

Speaker 6 (01:10:07):
I'll answer that question as this and it will shock
some people. My dad is one of eighteen children. My
mom is one of nine children. Back in the depression
and everything that they went through, it became natural for
them to keep something because, oh, one day you might
need that. So my dad very successful, very wealthy businessman.

(01:10:27):
He's eighty five years old, still alive, so is my mom.
He hoarded everything. It got so bad. My dad did
not throw away, even wood, So if some got tore down,
he put a pile of wood back in his shop
lot because he had three acres of land and he'd
built stuff with it. He'd buy buckets and nails. He'd
buy buckets and nails that at auction, bent nails that

(01:10:48):
were taken out of stuff, and my dad, multi seven
figure guy, would go, Okay, Dwight, here's the bench, here's
the nails. Now straighten them. We're gonna use them again.
On the flip side, my dad is the most unique
and wonderful things. From all this recycled wood, from the
nails and stuff. I drove by an old house I
used to don't it's been over twenty years ago. I

(01:11:09):
drove by this last week because I just nostalgia. I
was in the area of city of Edmonton. So I
went over to and I looked and the two sheds
he built. One of them's gone, right, but the other
one is still there on this on the one side, right,
And he put a lot of care and attention into that,
and it was all built with nothing was thrown away,
was all recycled. He didn't believe in throwing away stuff.

(01:11:31):
So back to your thinking, Elizabeth, that you might have
too much stuff and you really don't need it. I've
had to get past that. Learned taught behavior, not to
say one hundred percent, because some of it's very logical,
reduced for use, recycle, but some of it I had
to like, why do I have this? This has been
fifteen years. I haven't even looked at it or used it.

(01:11:51):
It's sat, it's collected. I can see the dust lines
around it because it's stuff.

Speaker 2 (01:11:55):
On the shelf. Right.

Speaker 6 (01:11:57):
So it all goes back to learn behavior, right, and
we can anybody that says to me, old dog new tricks,
that is garbage. Anybody can learn. I'm gonna learn and
continue to learn and continue to educate. Some of my
best people to teach are the people that are seventies
or into their eighties that are their backs are against
the wall. And what I mean by that as they're frustrated.

(01:12:20):
They don't they don't understand that they can be okay
because nobody's sat down and even gone through their numbers.
And I'll go with I went through this just recently
with somebody that's approaching their eighties and I went to
the numbers that says, oh, wow, you're you're doing quite well.
They were shocked. They go looked at me and go, what, No,
we're not, Yes, you are. We just went through and
you give me all your numbers. These are all your numbers. Right, Yeah,

(01:12:41):
see what it says at the bottomer right, it says
you're you're over, you're under. You've never had a month.
We just did this analysis for the last two years.
You've never had a month where you're in the negative.
So your mindset is holding you back from enjoying retirement
in life. I feel like it's so simple and basic,
but people just overlook it. They're looking for the tough part.

(01:13:02):
They're saying, oh, there has to be more advanced to that.

Speaker 2 (01:13:04):
Dwight. No, it's not.

Speaker 6 (01:13:05):
Here's a splash light piece of paper. Let's break down
your goals. What do you want to do in the
next fifteen to twenty years. Why are you feeling like that?
And then they tell me stories of their parents like
you guys have to.

Speaker 4 (01:13:16):
Yeah, well, I feel like showing somebody your finances is
like letting them see you naked. It's kind of like
these are all and so it's kind of hard to do.

Speaker 3 (01:13:29):
So, Dwight, what do you tell somebody who is concerned?
Maybe they have this little voice in the back of
their heads saying, you know, I should be looking at
this a little bit carefully. What's the first step they
should take to get on the right path.

Speaker 6 (01:13:42):
Admit to themselves they have a problem, like to actually
have that thought, Oh, maybe I'm listening to Duite's interview
on his podcast, or I've watched his workshops, or I've
been to his presentations or whatever the case may be,
and they kind of got that little irritation. That's not
good enough. You have to actually go you know what,

(01:14:03):
I have a serious problem. I've lived like this for three, five, ten,
fifteen years where I'm living with more months than I
have money. Right, simplistically, days it's a fifteenth to the
month and people are going into lines or credits, right
credit cards overdraft, and they let that feeling control them.

(01:14:24):
It affects their health, It can sends them to addictions.
It does so many different things. When you don't look
and admit to yourself, you have a challenge. And sometimes
I've helped people get past all this stuff. All of
a sudden, their health issues are gone. They're not Yeah,
my back isn't sore anymore, Well, you're all your job.
My jaw used to be sore all the time. I

(01:14:45):
had TMG issues. Well, when you're clenching your teeth because
you're always financially against the wall, your shoulders are always up,
you're not breathing as much, you don't get in as
much auction, it affects your health. I've done all this
research in twenty five years, and I have a lot
of professionals we talk about this. We have a mastermind
of people that we bounce ideas off because the human

(01:15:06):
condition is trained by learned behaviors from generation after generation
after generation. And when are we going to break that cycle,
become the willing to change our lives and not say
I'm an old dog.

Speaker 4 (01:15:17):
I can't learn.

Speaker 3 (01:15:18):
I don't know if I'm going to go down that path.
I might have to give up my private jet.

Speaker 6 (01:15:23):
Can I have a ride first? Please?

Speaker 2 (01:15:25):
I was gonna say, I don't really have a private jet.

Speaker 4 (01:15:29):
So do you do the kind of chastising Alex Trebek?
Oh no, no, No.

Speaker 6 (01:15:38):
Here's a prime example, a little quick story. I took
a gentleman. I'm a huge hockey fan, and we have
the national hockey team here called Damonton Oilers. So I
went to a game last night and I took a
a gentleman that runs a couple of radio stations here
that I met at a hockey game and I became
friends with him. He's like twenty some years younger than me,
and we were talking. He says, what do you do

(01:15:59):
with your business? You're in the hockey game. You can
still watch it and have a conversation. And we started
talking about He says, well, what do you do? Are
you gonna be one of those people that's really harsh?
Are you gonna smack me upside the head? I said,
you know what, We're gonna have a conversation and I'm
gonna find out what your level of pain tolerance is.
Are you gonna want me to I'll give you different

(01:16:20):
levels of intensity? He goes, really, you've gotten to be
that way? I says, absolutely, because some people need to
be handheld coddled like a baby, and other people just
want it straight up. They don't want any fluff. So
I need to deal with people where they're at, not
where I'm at. I have different avatars, and it's not
because I'm phony. It's because people need a different avatar

(01:16:42):
in order for you to break down their walls so
that now they become the willing. So I am not
an Alex Trebek. I basically say to people. And he says, well,
what if somebody he's starting throwing examples at me right?
I said, okay, well i'd give you these three options
and we won't get into it because they're breakdown. And
he goes, oh my gosh. He says, our current financial
person we've been dealing with for fifteen years has never

(01:17:03):
asked us any of that stuff. He's never ever give
us that option. I said, it's not because he's a
bad person. It's because he is book taught and he's
never gone outside of that. Life is great. You can't
be black's when you're dealing with people.

Speaker 2 (01:17:18):
Thank you so much. I think that's fascinating Yeah.

Speaker 4 (01:17:21):
Dwight Hack, how do people find you?

Speaker 6 (01:17:23):
And then we'll go to break Just go to giveaheck
dot com best place you can find out everything about me,
my podcast, my book, my financial education, anything you can
book calls with me for free to anywhere in the world.

Speaker 3 (01:17:36):
I think Dwight does actually give a hack, So so
stay tuned. We'll be back with Secrets of the Entrepreneurial
Mind coming up next.

Speaker 7 (01:17:45):
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Speaker 2 (01:18:43):
It's Passage to Profit. Now it's time for Noah's retrospective.

Speaker 4 (01:18:49):
Noah Fleischman is our producer here at Passage to Profit, and.

Speaker 2 (01:18:52):
He just can't observe our future without recognizing our past.

Speaker 11 (01:18:57):
We've come a long way since the late eighteen hundreds.
We don't have yellow journalism from some big newspaper mogul anymore.
Now we have something called home pages and they come
from a diversity of huge sources. There's a lot of information.

Speaker 2 (01:19:10):
Well we need it.

Speaker 11 (01:19:12):
News is, after all, a twenty four hour element, so
every source wants to make sure your eyes are on
them every time you log on. There's always news happening,
and they'll make sure that there is. Like headlines it's
say legendary actor gone at ninety six or blinking could
be an early sign of this fatal disease. Once you
click and scroll through all the obligatory pop up ads

(01:19:33):
in irrelevant introduction, It's nice to know you likely don't
have oorroplaculitis. And it's good to see that one time
Hollywood extra virlind Abnermier is getting his rightful posthumous recognition.
But I was a kid long before home pages. Sometimes
I actually felt a little guilty about switching over to
an odd couple rerun when the eleven o'clock news came on.

(01:19:53):
But scrolling past a commercial homepage, in reality, that's pretty virtual.

Speaker 1 (01:19:59):
Now more would Richard and Elizabeth Passage to profit.

Speaker 4 (01:20:02):
Our special guest today, Daniel Burris, And now it is
time for secrets of the entrepreneurial mind. So Daniel Burris
with Burris dot com, what is a secret you can share?

Speaker 2 (01:20:14):
Well, having started six companies and have five were profitable
in the first year for national leaders in the US
in the first year, I don't just write books and
give speeches. So with that in mind, let me give
you a couple of key takeaways that helped me right
from the beginning. Number One, I don't like to compete.
You see, the more you look at the competition, the
more you'll be like the competition. The more you'll act

(01:20:35):
like the competition, and the more you'll be competing with them.
I want them to be looking at me. I don't
want to be looking at them. Secondly, what I want
to do is fail fast because I can't afford to
fail slow. And most of us have success. We're doing
something and we know this is what success looks like. Well,
do you know what failure looks like? You should have

(01:20:56):
that figured out too, so you know which direction you're going.
Because if you fail fast, you'll learn faster. So those
are a couple of things that can really help. And
then the third is separate the hard trends based on
future facts from the soft trends based on assumptions. When
I have those future facts, I have certainty and that
gives me the confidence to make a bold move because

(01:21:18):
I know if I don't do it, someone else will.

Speaker 4 (01:21:21):
I agree, everybody check out Daniel Burris's website, and really,
I think there's a ton of great information.

Speaker 3 (01:21:27):
Thinking a lot about trends after this program, I think
that's really important.

Speaker 4 (01:21:32):
Watch YouTube videos tonight.

Speaker 2 (01:21:34):
So let me give you one more quick one that
I think you'll all enjoy, and that is whatever problem
you've got that's not it. I yeah. I call it
this skipet principle. It's very powerful. Two quick examples. I'll
make this fact because I know we want to get
around everybody here, and that is I had my niece
call me the other day. She has her first job.

(01:21:55):
She said, Uncle Dan, I'm having trouble saving money. I'm
working really hard at saving money. By the way, she
knows it's possible. Her older sister can save money, Hallie
can't save it. I'm trying to save money. I just
can't do it. What's wrong? And I said, you're working
on the wrong problem. Why don't you work at how
you spend money? You see? And by the way, when
she did that, she started saving money. See, she was

(01:22:16):
working the wrong problem. One more quick example. There was
a hotel network chain that I was working with. They
built ten new hotels. When they opened the ball up,
everyone was complaining about the slow elevators. You can't just
speed up an elevator. That would mean it was an
impossible problem. They couldn't make the elevator's fats. But actually
that wasn't the problem. What was the real problem. People

(01:22:36):
were bored, That's why they noticed. It was slow. So
the solution was we put in a mirror in front
of every elevator, and all the complaints went away because
now people work checking their tie, checking how they look.
Oh they re so whatever was going to just out,
you know, is you're all smart. Whatever problem you got,
that's not it. You got to dig down, asked by

(01:22:57):
the way you dig down by asking why a few
times and bingo, you can find something that's fully solvable.

Speaker 4 (01:23:04):
Excellent, Thank you, So Mark L. Fox with BRASONA dot Health.
What's the secret you can share?

Speaker 5 (01:23:10):
Well, I don't want to copy, Daniel was the same
thing I've been saying most of my careers.

Speaker 2 (01:23:13):
How do you fail in two weeks?

Speaker 5 (01:23:14):
So I'll just actually put a time frame on it
because it gets past the procrastination and it doesn't have
to be a big, gigantic budget thing. Fail in two
weeks to figure out we could learn really quick. The
other one that's tied to that is the spirit of experiment.
I was trying to get the same in corporate World approved,
and they failed and failed and failed, and I finally
is literally at a urinal next to the CEO, and

(01:23:36):
I go, why the hell can I just run an experiment?

Speaker 2 (01:23:38):
I know I'm right. He goes an experiment. I don't
care if you run an experiment.

Speaker 5 (01:23:41):
So if you're against experiments in this country, it's like
you hate apple Pie America and everything about it.

Speaker 2 (01:23:46):
So if you just use the word experiment as a weapon,
it lets you out certain things. Other people will tell
you can't go do it. So I'm gonna try that
at home.

Speaker 4 (01:24:02):
So Dwight Heck with give aheck dot com, what's one
secret you can share with our audience.

Speaker 6 (01:24:08):
Relationships. Right at the end of the day, it doesn't
matter if I'm dealing with a client or if I'm
dealing with my grandkids or or my children or anybody
in my life. At the end of the day, if
you don't build a solid relationship where you know how
to ask good questions and dive deep and control your
emotional IQ, you will cause more grief for yourself. You'll

(01:24:31):
cause walls to go up when you're dealing when communicating
with people. So at the end of the day, I
live by this statement. People don't care how much I know.
They want to know how much I care. That's basically
what it boils down to. And I always tell myself
when I walk into the room. I'm not the smartest
person there. I'm a sponge. Even the person that's my

(01:24:51):
client going into their home into their business can teach
me something. So that's in a nutshell, that's the secret,
I would say.

Speaker 4 (01:25:00):
And thank you Richard Gearhart with your heart law. What's
the secret you can share?

Speaker 2 (01:25:04):
Have more fun?

Speaker 3 (01:25:05):
I mean, life is too short and you got to
make sure you take some time to have some fun.

Speaker 4 (01:25:10):
I love that secret. So my secret is, as we've
been discussing, AI is a hard truth. It's here to
stay and you need to As a marketing person, I'm
going to say this, you need to optimize your website
and other things for answer engines search. So a little
over a year ago, I noticed it on chat rept.

(01:25:32):
People's businesses were coming up little blurb. So I started
researching how to get your heart law to come up
as an answer on chat GPT, and at first I
couldn't get any answers. It's gotten better now there's a
whole cottage industry that's grown up around this, right, But
you have to do that. So I talked to a
marketing person yesterday who didn't even know what it was,
and she has her own agency. So a lot of

(01:25:53):
marketing agencies still don't understand this. Find one that does
if you hire an agency. That's what we did. But
you have to position yourself to be the answer on
chat GBT because Google Search is going to turn into
Gemini Search, which is another answer engine. And so that
is my secret.

Speaker 3 (01:26:10):
Well that's it for this week, Thanks for listening. Passage
to Profit is a Gear Media Studios production at the
nationally syndicated radio show appearing on forty stations across the US.
In addition, Passage to Profit has also been recently selected
by feed Spot Podcasters database as a top ten entrepreneur

(01:26:33):
interview podcast. Thank you to the P two P team,
our producer Noah Fleischman and our program coordinator Alisha Morrissey,
and our social media powerhouse Carolina Tabares. Look for our
podcast tomorrow anywhere you get your podcasts. Our podcast is
ranked in the top three percent globally. You can also
find us on Facebook, Instagram, x and on our YouTube channel.

(01:26:54):
And remember, while the information on this program is believed
to be correct, never take a legal step without checking
with your legal professional first. Gearheart Law is here for
your patent, trademark and copyright needs. You can find us
at gearheartlaw dot com and contact us for free consultation.
Take care everybody, thanks for listening, and we'll be back
next week.

Speaker 1 (01:27:15):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed