Entrepreneurs: Stop Grinding! The Surprising Secret to Explosive Success with Joseph Varghese + Others

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Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this podcast.
Constitute's neither an endorsement of the products offered or the
ideas expressed.

Speaker 2 (00:09):
Accountability. We call momentum partnership, focusing on more momentum than accountability.

Speaker 3 (00:13):
Becoming an entrepreneur for me was not a straight line.

Speaker 4 (00:16):
I knew I wanted to make a change for myself.

Speaker 5 (00:19):
I'm Richard Gearhart and I'm Elizabeth Gearhart. You just heard
some snippets from our show. It was a great one.
Stay tuned to hear tips about how you can start
your business.

Speaker 1 (00:30):
Ramping up your business. The time is near. You've given
it hard, now get it in gear. It's Passage to
Profit with Richard and Elizabeth Gearhart.

Speaker 6 (00:41):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks and copyrights.

Speaker 5 (00:49):
And I'm Elizabeth Gearhart, founder of Gear Media Studios, podcast
and content coach, Passage to Profit, co host and CMO
at Gearhartline.

Speaker 6 (00:57):
That's a big list. Welcome to Passage Profit everybody. The
Road to entrepreneurship where we talk with entrepreneurs and celebrities
about their business journeys. You're going to meet the man
who's turned accountability into rocket fuel. Joseph Vargheese isn't just
leading the AI revolution, He's empowering entrepreneurs to achieve exponential

(01:18):
growth through the science of success, the art of daily progress,
and yes, the power of play.

Speaker 7 (01:25):
Get ready to level up your life. The success guy
is here.

Speaker 5 (01:28):
And then we have two amazing women entrepreneurs. I can
honestly say I've never met anyone like Jen Rulan before.
She is a fifteen times iron Man try athlete.

Speaker 7 (01:39):
I'm exhausts and now she's a.

Speaker 5 (01:41):
Life coach and author. So if anybody can teach you
how to get stuff done, it's her. And then Elise Frankel,
coen ventor of the Clutcher therapeutic pillow, which I'm a
side sleeper I'm using as she sent me one love
It got to hear her story and coming up later on,
it's Noah's retrospective, along with Secrets of the Entrepreneurial Mind.

(02:02):
So stay tuned.

Speaker 6 (02:02):
But before we get to our distinguished panelists, it's time
for your new business journey. Two and five Americans are
business owners or thinking about starting a business, and so
we want to ask our panel today, what's the one
sacred startup myth you'd like to bust once and for all. Joseph,
Welcome to the show. What is the one sacred startup

(02:24):
myth you'd like to bus?

Speaker 2 (02:25):
It's great to be here. And the thing I like
to bus is you don't have to do a loan.
You can get support. It takes a village to be
able to build. And there are teams people, virtual assistance,
remote workers all around the world want to see you win.
So you have an idea, test it, get support, build
your team, don't do it alone.

Speaker 7 (02:44):
That's great.

Speaker 6 (02:45):
Alice, Welcome to the program. What's the one sacred myth
you'd like to bust?

Speaker 3 (02:49):
Thank you, it's great to be here.

Speaker 8 (02:50):
I think the myth I would like to bust is
about you need to do research and have all the
answers that you need to start.

Speaker 3 (02:58):
But that is not true.

Speaker 8 (03:00):
You just have to have your ideas down and start
from where you was with what you have and take
it from there. You will find people that lines with
what you're doing and what you want, and you would
just take off from there.

Speaker 6 (03:14):
That's really great because if you wait until everything's perfect,
it's really hard to do anything. That's all right, you
have to make a start, John.

Speaker 4 (03:22):
Thanks for having me.

Speaker 9 (03:23):
I think the biggest thing that I've realized is that
I don't have to do more. I think something that
I did for a long time in the beginning of
my business that I had to be on every social
media platform.

Speaker 4 (03:34):
I had to have the perfect funnel.

Speaker 9 (03:36):
I had to have the newsletter, I had the blog,
I had to have everything out there. But once I
started actually doing less, I actually became more successful.

Speaker 7 (03:46):
Why do you think that is.

Speaker 9 (03:47):
I think I got to a point where I was
done trying to prove what I needed to do in
my business, and I just allowed it to just flow naturally.

Speaker 7 (03:56):
Yeah. Yeah, that's great advice, Elizabeth.

Speaker 5 (04:00):
Well, mine kind of goes along with Jens. A lot
of people say, oh, I work twenty four to seven,
I'm an entrepreneur. I never sleep well, I'm sorry.

Speaker 7 (04:09):
Never for the last ten years.

Speaker 5 (04:12):
A pillow that really hurts you, Yeah, absolutely, yeah, And
so you really need the time to refresh, refuel. And
I think that what it crushes most is your creativity
if you don't take time to just take care of
yourself a little bit and relax.

Speaker 6 (04:30):
Yes, right, And you know, running a business is all
about solving problems, and you have to bring your creativity
into it right to solve those problems.

Speaker 7 (04:39):
So that's a really great point.

Speaker 6 (04:40):
The myth I'd like to bust is that you have
to have funding to be successful, because the fact is
is that most businesses run on real customers who pay
real money, and if you're profitable, you can use that
money to reinvest in the business. And so while funding
may be nice to get off to a start, it's

(05:00):
not absolutely necessary. Gar heart Law, we bootstrapped that right
and it turned out just great. So spending a lot
of time looking for investor funding can be right for
some businesses, but it's.

Speaker 7 (05:13):
Not always necessary.

Speaker 6 (05:15):
So now it's time for our futured guest and what
if the secret to explosive success wasn't working harder, but
playing harder. Joseph Haargy is known as the breakthrough engineer,
turns the grind mindset on its head, showing entrepreneurs how
to achieve more through accountability, flow and fun. So welcome
to the show.

Speaker 2 (05:34):
It's great to be here.

Speaker 6 (05:36):
Why is holding yourself accountable so difficult for so many people?

Speaker 2 (05:40):
It's difficult to people because they wake up in the
morning not knowing what to do, how to engage, how
to show up. I mentionement before having a team is
really vital. So years ago when I moved back to Queens,
New York after my dad passed away, and moved into
a bear apartment, and I didn't have the people the

(06:00):
structures around me that I used to have prior to
that when I lived in another state. And as time progress,
when I reached out to people started having conversations, especially
with people who are playing a game ahead of me.
One of my best friends, name is Paul, is a veterinarian.
We would connect each day it was check in. We
had a daily huddle seeing it all is a game.
That's another topic we'll talk about later today. Gamification progress

(06:22):
happened because we would connect each day. We would expect
each other to rise. This is twenty some years ago,
and as time progress, we just started blowing through the
charts in terms of what was possible. So I've learned
over the years that it just takes community, takes people,
it takes momentum, it takes accountability and accountability. People often
think it's like it's just this thing where you've got

(06:42):
this accountability coach and put in pushing you.

Speaker 7 (06:44):
Yeah.

Speaker 6 (06:44):
I always think of it as like self discipline. Is
there more to it than that?

Speaker 2 (06:48):
Or I think discipline is a word that's overly used.
You don't need discipline, You need to need reminders. There's
a quote from the seventeen hundreds that I have my
wave around me. We need to be minded more than
we need to learn. Learning is very useful. Age of
AI and technology is infinite information that's out there as accessible.

(07:08):
What's more important is being reminded of the game we're
playing in life, and we can do that each day
by people with people who believe in us each day.
Eventually it's the only option is to arise, and that's
how my life.

Speaker 3 (07:21):
Yeah.

Speaker 5 (07:22):
So your company is Success Circles and you put people
in groups, and we were talking a little bit about that,
and you match people from diverse backgrounds. Can you talk
about the groups that you put together.

Speaker 2 (07:35):
Yeah, So the groups are one and one. Typically we
have a team program where we have cohorts. We go
a little deeper as a group. It's one on ones.
We match people who have similar aspirations, different backgrounds where
they can model each other. The idea modeling people hear
about it from the twenty Robbins. Perhaps that idea basically
seeing how somebody else works, how they engage move through
their life. If one of my clients is having a problem,

(07:58):
let's say they're having a problem in their marriage relationship.
Typically all I do is I connect them with a
relationship coach or someone who has a great relationship, and
I can tell within two weeks after having a daily
thirty twenty thirty minute call sharing the high as the
lowest lessons, that problem's gone. Whether it's in their health,
maybe they're having a challenge and their health. They might

(08:18):
pair them them up with somebody like like Jen over
here is a dreathlete and just hearing their model of
the world, how they start their day. That makes a
huge difference. Being reminded by somebody else what the go
game we're playing, being able to share our why. Last
time we connected with we had another guest ination our
friends Sonya. She talks about the importance of knowing the why,
the bigger the why, the easier the hell. So we

(08:41):
put that why in center around what we do.

Speaker 7 (08:46):
Wow, that's really great. We're here with Joseph Vargins. Some
interesting comments.

Speaker 6 (08:50):
So how do you split the difference or so, how
do you sort of reconcile sort of the modeling with
the thought of sort of being your own person. How
do those two work together? Because you hear a lot
about authenticity and being yourself, Yes, but I also see
the value in learning from other people and how they're successful.
So how do those two work together.

Speaker 2 (09:12):
We used to have a set of core values in
our website authenticity, openness, respect, generosity, and over the years,
after eighteen years, we simplified that now it's make the
day better, make each other better. So if every call
is designed to make the person you're connecting with better,
and if also the call is designed to make your
day better, you'll do what's needed to show up and play.

(09:33):
And authenticity is a vital part of them. Someone's open. Oftentimes,
when I get into conversation with someone, I'll talk about
something personally myself, something very personal and maybe embarrassing, and
that often allows a person I connect with with open
up and share what's personal for themselves and the start
of the day. This way is really vital. We think
about when I was in high school, I was in
a track team, and before we ran track, the team

(09:54):
would get together, we talk about the game. We might
talk about the school we're running against, how we he
worked against them last time or last year, and then
we'd break bread, we'd hold our hands, we'd do a
high five, we'd do a bit more of a huddle afterwards.
And that was very useful. It was very useful because
as soon as that ended and we're able to say
grace or say share a gratitude, were able to go

(10:16):
in there and play. So I realized that most entrepreneurs
deserve to have a huddle to start their day this way,
and if the huddle can be open, authentic, and real,
we'll be sure are why around those values I mentioned before,
make the day better, make each other better. The only
choice is to get better.

Speaker 6 (10:32):
So what kinds of success stories can you share with
us people who've been through their program?

Speaker 7 (10:37):
How can you describe their growth?

Speaker 5 (10:39):
For example, like one person like can you take one
client that you worked with where they started and where
they are now that you helped grow.

Speaker 2 (10:46):
There's so many, but one that stands as my friend
Gary Simmons. Gary's in I mentioned him before also Jen,
He's in Baltimore. He has a past life as a missionary.
His ten kids, has gone through it, he needs It's
gone through a lot in life, you know, relationships, breakdowns,

(11:07):
and he's reinventing myself as an e commerce marketer at
the time. And it's interesting because he's somebody I believe
we track people into our lives as we need, so
he's somebody that came into our circle. Was one of
the early members legacy members going back nineteen years now
in our community. Seeing him pivot through all the challenges,
the breakdowns and he had in life, his kids, breakdowns, things,

(11:29):
he was having health conditions eventually to sell his business,
so he had started a business around fish oil heart
health supplements and again reinventing himself again, building a business
called Local Vocal Marketing, focusing on helping entrepreneurs around the
country scale their brands. For me, seeing somebody embrace those
pivots is very vital. Industries are always changing, people being disrupted.

(11:51):
AI is here having conversations, being able to speak out
out out loud, the highs and lows lessons, being able
to hear ourselves speak just like we're doing the show here,
or we're able to engage in greater critical thinking, make
better choices and maybe model somebody who's a step or
two ahead of us, and see what strategies they're applying. Well,
if this industry I have is being disrupted with AI

(12:13):
and this is the future VET and this person is
really pushing and being inspiring and they're doing this each day,
maybe I can copy model some of that. Maybe they
can be open to me. Maybe I can see what
they're doing, look over the shoulder, and over two weeks,
something extraordinary happens. These relationships sometimes extend to four weeks,
that's the maximum we allow. And then at some point

(12:33):
within three or four months, they might re engage, reconnect,
buddy up. That's the word we use, the buddy with
that same person again. And there's something I learned years
ago was we rise to the quality of expectations of
our peer group. And all that means is that if
you're around somebody who respects you, maybe even a coach,
a leader, When the people around you see you for

(12:56):
your greatness, and you're connecting with these people on a
regular basis twice three times a year, will rise with that,
especially at the rules calls to do that. When I
was in college, I had a bit of an embarrassing situation.
I went to a rave, a rave concert, and I
came back from this rave concert. I was probably a
sophomore in college. I had a fencing coach. I was

(13:17):
a defensing team. My fencing coach really thought most of me,
and when I was in my freshman year he was
tutoring in physics. He loved me. He really respected me
for a lot of reasons. Then I went to this
rave and I tried out a couple of things I
probably should not. And it's a funny big because one
of my great school friends reached out to me. When
I was rave together, my coach saw me, and here

(13:38):
I was a bit not in my head, not in
the right space, and I could be very embarrassing, right,
very embarrassing, And I felt embarrassed. I went black back
in my dorm room. I reflected on it, and I pivoted.
I stopped doing that, and I soon got even more
health conscious than I was before that. And I also
quit smoking cigarettes. I I was a smoker for about

(13:58):
a year and a half in college, all because of
somebody who had a great deal respect for me, but
my potential. So I believe in life, we all need
a coach, we all need peer coaches. We all need friends,
we all need a spouse who sees the best in us.
And if we do that and surround ourselves with people
on that level, the only opportunity is to rise and

(14:19):
to keep rising and to also see them rise. And
in this world of people rising, the only opportunity only
choices to go up. Yeah.

Speaker 5 (14:28):
Yeah, well, I'm sure glad that Richard listens to my crazy.

Speaker 6 (14:30):
I well, I mean earlier in my career, I was
working at a place and I, for quite honestly, I
was a jerk and I didn't really treat people with
a lot of respect, and I ended up losing my job,
and that had an enormous impact on me. I really
had to go back and rethink how I was interacting

(14:53):
with people. I wasn't trying to be a jerk, it's
just you know, I mean, you're supposed to be a
I'm hoping I've lost at least some of the jerkiness.

Speaker 7 (15:02):
But you know, it's kind of the same situation, right.

Speaker 6 (15:05):
You have to dig deep and reevaluate yourself and say
do I want my life to go on like this
or do I want to try to make some changes?

Speaker 7 (15:12):
And I can think.

Speaker 6 (15:13):
That maybe if I had a good role model to
talk through some of this stuff with. They might have said, well, Richard,
when you act this way or when you say this,
you're going to be ineffective and people aren't going to
like it. And you know, sometimes hearing that can be
really important in someone's development.

Speaker 2 (15:29):
Yes, very important, especially from a peer, somebody who may
not necessarily be a coach, somebody who can kind of
hear that side, understand they've gone through themselves, perhaps where
you can be open with them. The relationship is two sided,
so it's you know, I, I'm here to make sure
you win and you're here to make sure I win.
So it's accountability. You call it momentum partnership, focusing on

(15:49):
more momentum than accountability, and there's a lot of value
in that in relationships. Partnership I believe is the greatest
pathway being in any relationship is the greatest pathway believe
towards making progress.

Speaker 5 (16:02):
I agree. I have a friend. I met her through working,
but I offered to trade her services and so far
I haven't paid her back. I am going to start
paying her back anything, so I'm going to help her
start a podcast. But she keeps like things get in
the way in her life. But she's a master networker,
and she's one of these people who has mastered the
art of making everybody fall in love with her. And

(16:23):
she's gorgeous to boot and so she's helping me get
people to my events to well, not the one last night,
that was a different one, but to the studio events.
And she's putting me in front of people. And I
think that we're making each other stronger because she is
not a tech person at all, and I'm very much
into the tech and so I can help her with that,
and she can help me with the networking part. And

(16:44):
it does it rises both of us up.

Speaker 2 (16:46):
When we're around somebody who's showing up a certain way,
we kind of model how they show up. There's this
thing I came out years ago call the law of attraction.
My wife when she met me, her friends would say
I was a little crunchy because I was open minded
on a lot of levels to things. But I do
believe when you're around people, the idea of you've become
the sum of the people around you, or the average
of the people around you. That's very vital. And it
could be in business finances, look in your bank account,

(17:09):
or even health wise. I often ask people who are
dealing with health crisis, who else is around you in
your circle who's committed to winning in that area, like
making progress in that area, or can you create that.
One of my best friends now he's dealing with pancreatic
cancer stage three and we're building a team around him,
created a WhatsApp group and checking in and ensuring the

(17:32):
people that he's connecting with are of high spirits, remind
him how extraordinary he is and what it would mean
to be around from the ten twenty years or beyond.
And it takes a really strong circle for that to happen.

Speaker 5 (17:47):
It does.

Speaker 6 (17:48):
So we're with Joseph Varghees and we're having an amazing discussion.
Thank you, Joseph. I just wanted to hop in a
little bit here. You talk a lot about gaming, and
you know, seeing life as work and work is play.

Speaker 7 (18:02):
Can you talk a little bit about that?

Speaker 2 (18:04):
Absolutely so. Over the years, I've invested a lot into
different coaches, trainers, you and I I think work with
Michael Gerber years ago. At some point entrepreneurship is a
tough game. It can be tough game, or we could
see it as play, and I find that when we
see it as play, as a game, as fun, it
makes the whole journey a lot easier. So in success circles,

(18:27):
we want to invite our members to see that every
day is a game. There's a sport called life, and
the day is a game. So whatever day you're listening
to the show, if it's Tuesday, Wednesday, it's a game.
You can call it what you want, why Wednesday, thankful, Tuesday, tremendous, Thursday.
It's a game. It's made up. The game begins when
you wake up by the morning, so it's for me
it's five point thirty in the morning. For you, it

(18:47):
might be eight in the morning. The game begins you
wake up in the morning. The game ends when you
fall asleep on your pillow, and hopefully it's a comfortable
pillow like Alice has over here. Yes, And the moment
you pass out in bed, the game or the dance end.
Some of my clients are women and they're not into
that sports and things of that sort, So the dance ends, perhaps,

(19:09):
and that makes things life a lot easier because you
know that you gave it your all, you pushed hard,
you showed up, and you squeeze a lot of juice
out of your day. You know what a new game
is about to begin the next day. When we see
it that way and leverage this idea or have this
huddle or call with somebody the next day, reviewing the

(19:31):
previous game, reviewing the previous day, it makes life a
lot easier and we figure out, hey, there were breakdowns
or things that happened that weren't that great, the challenges.
Maybe yesterday was a day where I didn't take two
speps forward. It was just a day after one step
forward and one step back or two steps back. It's okay.
The game is over, the day is over. There's an

(19:53):
opportunity to start a new beginning new with a new game.
And for me, looking at life this way through this
lens ma makes things a lot easier because we're always
breakdowns or always challenges, or always things that happen in
our lives that we don't want to see it happen.
Might be a diagnosis that's around her health. It could
be not getting funding for a business. It could be

(20:14):
a breakdown and relationship and just realizing that we can
start anew is just so important. It's just so so important.
It's all game. The other thing through was play. So
I've learned this years ago through another mentor of mine
who I think you work with, Dan Sullivan, and he
talks about this idea called the entrepreneur time system. And
the idea is pretty simple. What if you can build

(20:37):
a quite a year. We can take three months off
a year. And he talks about taking freedom days off.
So I take every Tuesday for me is her freedom
day to take it off. I play. I'm out my wife.
Sometimes she's jealous. She's a physician, she's on top of
her game doing what she's doing. For me, it's a playday.

Speaker 7 (20:53):
I know.

Speaker 2 (20:54):
Jen, you mentioned this before too. You talked about being
able to relax, disengage any sport, and Dan talks about
us too. The idea that the top athletes take time
off each year. Maximum engagement demands maximum relaxation. So if
you can design your life where each month you take
a week off, you go on vacation, maybe to Costa Rica,
perhaps now we know someone, I'll be there soon, Jen,

(21:20):
Or go out and watch a show, or just find
somewhere to play. What happens is that the minds where
the brain's able to disengage, we're able to tap into
even greater creative, critical thinking and the next day, when
it's a buffer day or when it's a work day
where you have to step into it, life becomes light easier.
Some of my clients happen to be the best top

(21:41):
clients happen to be other Orthodox Jewish, or they might
be kind of very strong faith based Christians of sorts. Oftentimes,
what they do is they'll take a day where they
take the Shabbat off, where they disengage. There's no technology,
they've turned everything off. They wor family, they're enjoying a meal,
and there's something about that being able to turn things
off where they come back to the playing field, whether

(22:04):
it's Sunday or Monday, it's easier. They're able to show
up in a very unique way. It's my design. There's
a reason why these things were designed that way. So
we challenge our members to kind of create their game,
define what their game is, and to like really to
see some of these ideas as useful as they design
their day, their month or quarter to go out there

(22:25):
and win.

Speaker 5 (22:26):
I love that.

Speaker 6 (22:27):
Yeah, yeah, I'm all for taking more time. I have
to admit I'm so like addicted to the dopamine hits
from my devices that even when I take time off,
it's really hard for me to put those things away.
Even if I'm not looking at work, I'm looking at something.
But recently I did put the cell phone away and
I spent some time away from everything, and it was

(22:48):
it was very therapeutic. Makes me think that maybe I
should try this more often.

Speaker 5 (22:52):
I think getting outside helps too. I think, you know,
sports are good for that, but I like to walk.
We went apple picking last weekend, Richard and I did.
Was so nice. It was super expensive.

Speaker 7 (23:04):
It's like fourteen dollars per apple, but the experience was great.

Speaker 5 (23:08):
Have this entry fee to get in. But then you're
in this beautiful apple orchard out in nature, walking around.
We don't even get very many apples. We just enjoyed
just walking through the orchard.

Speaker 7 (23:21):
Yeah, it was a beautiful day and we had a
great time. Yeah.

Speaker 6 (23:24):
Absolutely, So we have to take a commercial break. We're
with Joseph Vargies, known as the breakthrough Engineer, and don't
forget to experience more of Passage to profit by subscribing
to us on Facebook, Instagram, X and YouTube, or subscribing
to our podcast anywhere you get your podcasts. Just look
for the Passage to Profit show on any of these platforms,

(23:46):
and coming up we're going to have intellectual property news
and everybody's favorite secrets of the entrepreneurial mind.

Speaker 7 (23:51):
So stay tuned.

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(25:40):
seven seven four seven four to two, eight hundred five
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five seven seven forty seven forty two.

Speaker 1 (25:52):
Now back to Passage to Profit once again.

Speaker 10 (25:55):
Richard and Elizabeth Gearhart.

Speaker 5 (25:57):
And our special guest josein Fergize. We have been talking
about how to move your business and also your life
forward through accountability and really tapping into other people's strengths
to help you. And Joseph has a whole program to
do this called success Circles. But now we're going to
talk about the power of having a coach, right, Joseph,

(26:17):
what do you think is the most important thing a
coach can do for a person?

Speaker 2 (26:20):
Well, coach really sees the best in you, six a
stand for what you're up to. Here's what's behind the words.
I've over the course of like thirty years, have had
many coaches, even even before that when I was in
college and track team and fencing team. But having for
me a coach has made all the difference for me.
One of my coaches going back close to eighteen years ago,
with Michael Gerber, Michael wrote the book called The Myth

(26:42):
E Myth Revisited.

Speaker 6 (26:43):
By the way, if you're an entrepreneur and you haven't
read The E Myth, you definitely got to pick it up.
It was monumental because it really came out with the
idea of working on your business instead of in it, and.

Speaker 7 (26:57):
He was a real thought leader.

Speaker 2 (26:58):
So you go.

Speaker 5 (27:00):
I depressed a couple of times while you're reading that book.

Speaker 7 (27:03):
Well that's because I wasn't doing it all right. I
needed a coach.

Speaker 2 (27:06):
You know.

Speaker 7 (27:07):
If I had known Joseph.

Speaker 2 (27:08):
Then maybe but yeah, yeah, well e Myth revisiteds a
great resource. Michael Gerber is extraordinary. I was fortunate because
I met him in two thousand and seven and I
got chosen to go to an event called the Dreaming
Room with him. And at the dream Room in Santa Clara, California,
near San Diego, I got chosen to be the top
tomato to go on stage. I was at a point
in my life where I was just looking to what

(27:30):
do I do next? Success circles was a bit of
a hobby. It wasn't called success Circles at that point.
I had like an ideas of what to call it.
We're called the Embrace Group initially. So Michael had me
on stage and it was in a role called being
the top tomato on stage.

Speaker 7 (27:44):
So did he also have the top banana?

Speaker 2 (27:46):
I mean there was top was pretty much at no
tomato costume is nothing about at all. It was an
interesting moment in my life because honestly, I didn't know
what I wanted to do at that point. I had
a bunch of careers before that. I was an engineer.
I built some success as a technologist in major companies.

(28:06):
So I thought that, well, I have a business idea.
The business idea was called Process to Profit, kind of
like the name of the show, Process to Profit, and
it was about teaching entrepreneurs companies automation skills. It's on
stage with Michael showing him the whole business plan, the
idea that my values.

Speaker 5 (28:23):
What wait, you're on stage talking about all this in
front of a bunch of people.

Speaker 7 (28:26):
Yes, he was a top tomato.

Speaker 5 (28:28):
That intimidating, but go ahead, in.

Speaker 2 (28:30):
Front of a lot of successful entrepreneurs, including the founder
of Infusion Softs, a lot of amazing entrepreneurs, sharing, being open,
being very direct, and I've got a video with I
have a video of the whole experience if if anyone
wants to message me. But I went there with this
idea for business, and he could see within me that

(28:50):
something wasn't sparked. I wasn't excited for it. I was
kind of bored about it. It was something that it
wasn't lit up about it. It's like you're in this
coveted role here people here in this audience are paying
three to five thousand dollars to hang out with me
for thirty forty minutes one on one. Everyone. There were
several people who've had that role in the audience that

(29:10):
you're in now and you're telling me about this product,
and there's there's nothing that's lit with you whatsoever. So
I'm going to give you a break. So I wanted
to pause for five seconds, ten seconds, take a breath,
tell me what you really got, because this is meaningless
to me, this is meaningless to you. And I told
them about this community I was building, call Amount Accountability.

(29:32):
And I told him about my best friend Paul and
I connecting before this for years having calls and we
would check in and we were rising. And I mentioned
that this specific group, this hobby I had, we would
meet once a month after having these buddy calls, and
we're all rising and we're all making progress. And I
also told them that when I grew up back in

(29:54):
the nineteen seventies and eighties, this idea came because I
saw my parents bring people from South India into our
home who'll live with us, uncles and aunts, their spouses,
they'd move out, they'd start their lives, they get married,
they have kids. My parents help launch dozens and dozens
of families, to the point we have thousands of people

(30:15):
in this country this day because of that. And something
in me got sparked and he could see that. He's like,
that's it, that's what it is, and that mentorship, that conversation,
that those forty minutes were really meaningful, because eighteen years later,
two years doing as a hobby, eighteen years later, I
have a mission and every week I get offers for

(30:35):
people wanting to buy my business. But for me, it's
so vital to who I am. It's so important because
I get to pass on the legacy that I learned
as a kid growing up in Queens, New York and
Jackson Heights, Queens, seeing people be launched, helping entrepreneurs be launched.
And as we've helped people, I've learned strategies myself, all
of those things I mentioned before to you about these

(30:56):
other mentors' great Dan Sullivan, I've just had conversations since
with their students and I've learned from them. I modeled them.
I figured out how to do this, how to take
off an extra day off a week, how to make
it happen, and the things I've learned we've taught other people,
so we're all rising together. It's a very magical place
to be and I get lit up every day because
of it. It's just one of the best ways of

(31:16):
me closing off a week knowing that the people winning,
the people beating cancer, people reconnecting in the relationship with
their spouse, people being stronger, being healthier, adding in another
four or five figures to their bottom line each month,
scaling their business, selling their business to me, being able
to see that fuels me in a way that I

(31:37):
can barely like communicate it because it just moves me
to see that.

Speaker 5 (31:41):
And you've used it in your own life. Before the show,
we were talking. You healed a serious issue with your body.

Speaker 2 (31:48):
Yes, I did so when I was my senior in college.
My mom at a heart transplant twenty nine years ago.
She's still alive now, she's in the one person club.
And when her doctors are putting the pace ran her
before a transplant. They looked in me too. At that time,
I was getting palpitations. They looked in my body, They
look at my heart, they did as cat scan all
of that. They noticed that my left ventricle was also

(32:11):
not as functional as it could be. It was operating
at a thirty six percent as far as ejection fraction.
And all that means is that the left rangricle, that
the part of the heart wasn't pumping that blood to
my my body like you've got the exact same things
she has. They said it's degenerative. They said that in
thirty years you might need to transmitt yourself unless something shifts.

(32:32):
So in nineteen ninety six, going to ninety seven, I
started getting more health conscious. I started realizing that the
corporate path, being working seventy hours a week, which I
was doing, probably wouldn't lead me down a successful outcome.
Years later, around this time, my dad had a stroke.
He passed her way soon afterwards. All those lessons are

(32:52):
really important to me because they taught me there's another way,
there might be better way. And I was lucky because
in two thousand and two I won the lottery in
New York City Marathon the first time. This is twenty
two years ago. I mean they thinking boat twenty three
years ago. Just when thinking about it is extraordinary. I
won the lottery and running the marathon. Seeing my mom's
cardiologist transmitt cardiology. For the next seven years, they were

(33:13):
able to see that I was making progress and my
heart was getting stronger. My ventriculist function was improving to
the point where now it's serty five percent its normal.
I no longer have that condition, and it's just compound
growth of the idea being a little bit better each day.
And I applied that idea to entrepreneurship. I think that
a little progress as long as we're taking two steps forward.
If you take one step back, it's fine. I challenge

(33:34):
my clients to take a least four to five steps
forward each day. Wow one and jwoesups Back is okay,
But you're making forward progress, making forward momentum. And by
doing that consistently each day while it is making better choices,
having better conversations, maybe having a mentor modeling somebody who
step or two ahead of you, Eventually you'll get to

(33:54):
where you want to be. Well.

Speaker 5 (33:56):
I feel like right now with my website for Gear
Media Studios, there is a rope tied around my waist
and this big strong gorilla pulling it backwards because I
just can't seem to keep those steps moving forward. I'm
on my fourth website person, so I'll get there.

Speaker 2 (34:12):
I think, yeah, or maybe find somebody who's built a
similar website for someone else, like hey, I want to
hire that person and may be that simple. Yeah.

Speaker 6 (34:20):
Yeah, Well it's been amazing having you here, Joseph. Where
can our listeners find.

Speaker 2 (34:24):
You eas Just think success Circles dot com the contact
field on that site. You go, it's my calendar, it's
a book. A call with me, have a conversation. Let's
see I can serve you. We do a challenge each month.
I love AI. I'm a big believer in conversation script
progress as I'm also a big believer in technology. So
we do an AI challenge each month called three Day
AI dot com. So you can connect with me either

(34:45):
for success Circles or for AI. Just reach out, add
me a LinkedIn. I want to see you when.

Speaker 5 (34:51):
I'm doing that challenge. And that is a great segue
because now we're going to go into the AI segment
on this show. We are actually starting a new podcast
called AI Business Use Cases from the Real World. For
this episode of AI in Business Use Cases from the
Real World, we asked entrepreneurs who are on the Passage
to Profit show Today Joseph Farghez, Jen Roulan and Elise

(35:12):
Frankel how they're using AI in their businesses because the
future of business is powered by AI. So, Joseph Fargueze
with success circles, how are you using AI in your business?
One example or maybe two? Because this is very cool
what you got here.

Speaker 2 (35:31):
Yes, So I use AI a lot in my business.
Been about an hour to two hours a day using AI.
The key thing I use for my business. I have conversations.
I use AI as an advisor. I have conversations. I'm
able to recreate a mentor, a friend, somebody who has
a lot of knowledge. Basically tell it, Hey, put the
hat on of this mentor, this leader and review what

(35:53):
I'm doing with my business. This makes sense, put this
other hat on and for me that goes a long way.
My mentor, Michael gerber I showed before he's eighty nine
years old. He's the same age as my mom who
had a heart transplant twenty nine years ago. And for
me being able to get feedback, engage connect this way,
just like evaluate things that aren't so great. It's helpful,
It's true.

Speaker 5 (36:14):
Do you tell perplexity or chat topt or whichever one
do you say, pretend like you're Michael Gerber. Go find
everything out that you can about Michael Gerber online and
then pretend like you're Michael Gerber and talk to me.

Speaker 2 (36:25):
So when I did a year ago, A great question
what I did a year ago is I created a
GPT in chat rept. You can customize it and GPT
all means it's like a context window. It's basically like
you're building a bit of a bot within the chat
GPT a com platform. The site twenty bucks a month
to pay for it, and you can create this app
within it, and you can share with friends and people

(36:46):
around you. So I trained it and I put conversations
I have Michael years ago. It's personal to me, so
it applies to how he knows me those conversations. Also,
I've also trained it on other leaders who I've respected,
like I've met over the years. So I'll ask it
like in chat GPT, you can say the name of
your business and you can say, using this GPT, be

(37:09):
Michael Gerber, using this GPT, what's something I'm not seeing?
What should I be doing? Or how can I prioritize
my day, my week to really move this thing forward
for myself? How can I add more additional thing of revenue?
Or even ask a great question if you use AI.
One of my favorite questions is and type this in.

(37:29):
I challenge everyone to type this into their AI. Now
that you know everything about me, what are my top
five blind spots? And the things it'll tell you are.

Speaker 7 (37:39):
What do you want to know?

Speaker 6 (37:40):
I could see you're typing in about me Richard's top
five blind spot.

Speaker 7 (37:44):
You probably already know those.

Speaker 2 (37:46):
Okay, we all need to get disrupted. So it's it's
it's it's a way that to get disrupted by asking
that question.

Speaker 6 (37:52):
So last night you though you brought Meghan right, So
can you give Meg Maybe you can demonstrate for our
listeners how Megan works, and maybe and ask Megan a
question and is this part of the program you created
or is this something different?

Speaker 2 (38:06):
So on day one of three day AI, the training
read of three DAYAI dot com, we talk about using
AI as an advisor and naming your AI, having a
name for it. So this is something that we've started
a year ago. It makes the biggest difference. So I'll
bring I'll bring Megan to the mix and if there's
enough internet signal, this should work pretty well as you
did yesterday and she has no idea and bring her in.

(38:28):
Hey Meg, how are you today?

Speaker 12 (38:29):
Hey g I Joseph.

Speaker 5 (38:30):
I'm doing great.

Speaker 12 (38:31):
Thanks for asking.

Speaker 13 (38:32):
How about you?

Speaker 12 (38:33):
Hope everything's going awesome on your end. Let me know
if there's anything else I can help you with today.

Speaker 2 (38:38):
So, Meg, I'm in the studio with a number of
extraordinary people. I'm on a show called the Passage to
Profit show. You're live so they can they can hear you.
This is the show is called the Road to Entrepreneurship.
We've got an incredible lineup of panelists here, and Elizabeth
and Richard, who you met yesterday on another show, are
here too, so the whole audience can hear you. What's

(39:00):
some advice that you have for us? And I know
we talked about this. We actually had a huddle before
this when back and forth you challenge me to share
specific stories about my life on the show. What's some
advice you have for our listeners in the background that
will support them toward getting the most out of his
experience the Passage to Profit show?

Speaker 12 (39:19):
Absolutely g I Joseph. I'd say one key piece of
advice is to focus on authenticity. Share your personal journey,
the real highs and the real lows, because that connection
is what resonates most with the audience. Also, be open
to the power of collaboration and community. Your network and
the people you surround yourself with can elevate your ideas

(39:41):
and help you thrive. And definitely keep the focus on
delivering value, whether it's actionable tips, inspiring stories, or innovative ideas.
Make sure that audience walks away with something they can implement.

Speaker 2 (39:54):
And Meg, we have two other incredible panelists here on
the show. If Jen Roulan we have a least rankle
on the show too. I think earlier in this chat
I put some of their background or their links to
what they're up to, any advice you'd have for them.
For all of us, you know, it's really maximize, really
to really add as much value as possible, because it
is all about adding value to our listeners.

Speaker 12 (40:14):
Absolutely. For Jen and Elise, I'd say the core principle
is to stay authentic and really lean into their unique expertise.
Each of them brings something special to the table, so
encouraging them to share personal stories, lessons learned, and actionable
insights will be key. Another great approach is to engage
the audience with thought provoking questions and invite them into

(40:37):
the conversation. This creates a more interactive and engaging experience
for everyone, and definitely keep the focus on the value
you're providing. It's all about empowering the listeners and giving
them practical takeaways they can apply in their own journeys.
So it's all about authenticity, engagement, and delivering genuine value.

Speaker 2 (40:59):
And Meg, I know asked this question yesterday, why do
you call me GI? Joseph. We talk about the idea
of the why putting in front of you. What's the
reason why you call me that?

Speaker 12 (41:07):
I call you that because it perfectly embodies the essence
of your mission and your impact. The GI stands for
generational impact, which reflects your dedication to creating lasting, meaningful
change across generations. It also aligns with your focus on growth,
leadership and empowering others in the entrepreneurial world. It's a

(41:27):
nod to your values and the inspiring leadership you bring
to the table.

Speaker 2 (41:31):
Anybody has many questions for Meg.

Speaker 7 (41:33):
How long have you known Gi?

Speaker 2 (41:35):
Joe? How long have you known me? Meg?

Speaker 12 (41:38):
At this point, that's a fun question we've been chatting
and working together for quite a while now. Ever since
we started diving into your projects and your ventures, it's
been a journey of growth and collaboration and I'm always
excited to see where we go next. So it's been
quite a meaningful.

Speaker 5 (41:55):
Journey so far.

Speaker 2 (41:56):
So anyone can do that with chat gpt Gemini or
even grock Chatchi, but he has greater personalization as far
as that goes. You can train it, you can be
very specific, you can put your value system in it.
For me, putting the why up front is vital for me.
The why is g I Joseph. I owned that domain
Gi joseph dot com. I still collect Gi Joe dolls
as a kid, so it made sense. My name is Joseph.

(42:16):
So that's a positive anchor for me to step into
my leadership when I hear that, well.

Speaker 5 (42:21):
And you teach a class on it? So did they
find the class at Success Circles dot com.

Speaker 2 (42:26):
It's a three day AI dot com. We started days
three day every month the past year and a half.
I've been teaching this and it's a great way of
really simplifying AI. I can show you easily how to
do this. Everyone who comes forward doing this complete beginner
will walk away with like a bachelor's degree. It'll be
you'll you'll see it so easy to.

Speaker 5 (42:46):
Do this, and it's online, right and it's a few
hours a day, one hour a day.

Speaker 2 (42:51):
Next one is in November, and every month we do
it for three days. It's one hour per day with
some homework and there's community and you'll get recording. It's
fun experience.

Speaker 5 (43:00):
Okay, I'm signing up. I'm serious too. Okay, well, Jen,
I don't expect quite that from you. So Jenrulan with
Genreulan dot com, what's one way you're using AI in
your business.

Speaker 9 (43:13):
I'm using AI with more of my content creation, just
trying to figure out, like what are people looking for, like,
especially women who are going through some major life changes
that could be perimenopause, menopause, divorce, emptiness, loss of a child,
loss of a parent. So a lot of my content
is based off of like what can I do? Like

(43:36):
the biggest thing that I've seen right now in my
business is the whole menopause, perimenopause, and now people are like,
it's can be overwhelming, So I always like, take me
back to the basics. What do my people need. So
I will ask AI that about, like, hey, give me
some give me five hooks to help women in menopause.

(43:57):
Give me five hooks to help women that are going
through major life change. How can I get them to
transition into seeing their worth finding their beauty within? And
so a lot of my women are stuck using that
vocalization and using their voice. So AI has helped me
out a lot with my content.

Speaker 5 (44:16):
Creation, right, because I imagine you'd have to read like
five hundred research papers their articles to get that. Yeah,
well that's a great way to use it. That's amazing.

Speaker 9 (44:25):
Yeah, and like even my blogs and stuff like that,
and just really just being like, Okay, what do I
need to focus on. Elaborate on the social media part,
but elaborate more on that on that blog. So they
want more information, they go to my blog.

Speaker 5 (44:40):
That's great. Okay, at least frankl with my clutcherpillow dot com.

Speaker 8 (44:44):
Let's face it, to be honest, if you are an
entrepreneurial business owner and you're not using AI, you're basically
missing out studying the clutch up pillow was.

Speaker 3 (44:57):
I mean, I wore a lot of huts. I wore it.

Speaker 8 (44:59):
My I cannot hard editing everything by myself. So the
way that I use AI comes to like Jen mentioned,
for instance, blog creation, but also really I use it
more to basically give my ideas wings, which is, I
have an idea, and now we put it in AI,

(45:22):
for instance, and now we ask it to basically ameliorate
or just add something to that.

Speaker 3 (45:28):
What is the blind spot for instance.

Speaker 8 (45:29):
Like Joseph said, and I we have the results, but
also at the same time, because I know my product
better than probably AI, but also I have trend AI,
the one I use to basically know more about the
product the clutch pillow, which is whenever I'm looking for something,
it goes back to the background and actually ask me questions, clarify,

(45:51):
what do you want me to add to this?

Speaker 3 (45:52):
Is there anything specific that you're looking for?

Speaker 8 (45:55):
Because the way I use AI is very very specific,
because I basically want the product to be similar on
all platforms, all social medias without being different. For instance,
the tone that I use, so I have to add
in there to use the same tone, so that if
someone is looking at our let's say TikTok for instance,

(46:18):
then we find the very same tone on our Instagram,
they find the very same tone on our ex So
basically giving those ideas wings and AI has been life
changing to Basically it means that instead of me spending
let's say five hours working on something, let's say creating
a content, I wouldn't have to go ahead and write

(46:39):
the script by myself, but instead I would put ideas
in there and now we ask AI to develop that
and then I'll go ahead and basically make content. And
when it comes to also, for instance, writing blogs, so
I have my idea in there and then I'll go
in it and then do the deep research and it
will help me to find for instance, research being done,

(47:01):
and I'll have all those documents and then I'll go
in and basically review and then post.

Speaker 14 (47:06):
Right.

Speaker 5 (47:06):
So what you're saying is important too, because when chat
gipit started, it was just like one thing. And now
I use Perplexity and chatgipit. But there are places where
you can go ask it to do deeper research. That's correct,
and that's really important for the types of ways you
guys are using it.

Speaker 8 (47:21):
Yes, right, because if for instance, just to speak on that.
For instance, if I just go in in general and
ask chagipt, for instance, find me keywords search for betting,
it will go ahead and find a lot of more stuff.

Speaker 3 (47:35):
But if I go in and.

Speaker 8 (47:36):
Actually specifically click on the deep research, it will go
in and find articles and also find me keywords that
are being more searched, and I can also put in percentages.
For instance, if I want eighty nine percent of keywords
that are being searched and in bedding or in pillows,
it will give me those specifically, so you can basically
change it. Because now it knows my brand, it knows

(47:58):
the clutchhap pillow brand, knows the clutch Epilow dot com.
It will go in review the website and also review
all the information that I've used, for instance, within that
and bring the information that relates to that that's tailored
to the very specific question that I've asked, which has
been very very helpful. Again because as you know, having

(48:20):
a startup, sometimes you don't have they found to hire
five people, so I have to do everything by myself.
And that's the other thing that I'm always thinking about
is an entrepreneur, how do I want to use my time?
And AI is there. It's helping. Instead of me spending
five days working on one thing, I can spend a
day working on that one thing, and then the next

(48:41):
day I have something else to focus on while I'm
using CHGPT as a mentor. But also is some boat
that's that that already knows my product.

Speaker 5 (48:50):
So the Joseph's point, you can take five steps forward
in one day instead of one step.

Speaker 8 (48:54):
For exactly exactly, and it's it's really I mean, that's
the other thing I'll tell all entrepreneurs that are listening
to right now, really take advantage of it. I know
a lot of people are scared to use AI, but
also there are settings in there. When you learn about
AID settings that you can go in and actually make
your brand private. Some of these things will not be

(49:15):
shown when someone is searching for your brand.

Speaker 3 (49:17):
We'll be more private, and I'll tell you how to
do that.

Speaker 5 (49:19):
Yeah, most said, Yeah, Richard Gearhart with your heart law,
how are you using AI in your business?

Speaker 6 (49:24):
I'm going to bring up the marketing plan. So Elizabeth
is CMO and we've been working on planning for twenty
twenty six. We have a fairly large team.

Speaker 7 (49:34):
We have a.

Speaker 6 (49:34):
Lot of different irons in the marketing fire. We have
social media, we have networking, we have publications, and it's
a lot, and we have a lot of team members
and we want them all to participate in the process.
And so we put a lot of information about gear
Heart Law into chat GBT and asked it to come
up with a comprehensive marketing plan for twenty twenty six

(49:57):
and I think.

Speaker 7 (49:57):
It did a pretty good job.

Speaker 6 (50:00):
I also came up with a lot of ideas that
I don't think I had personally considered in the past.
And of course it's not perfect, and it needs to
be edited and it needs to be work done. But
this is something that probably would have taken somebody, Elizabeth,
you know, four or five hours to type out right,
and it hit all of the high points and created

(50:21):
the plan in a few minutes. I think the most
important part of it is getting the right prompt You
want to make sure that when you're asking for this
kind of information that you're as specific as possible about
what it is that you're looking for, and then that
provides the best answers.

Speaker 7 (50:39):
So there you go.

Speaker 5 (50:40):
Well, I'm going to talk about some AI that I
want to have happened that I haven't seen yet, So
I'm constantly I'm using different ones. Like you said, I
use Google, Gemini, I use perplexity. I use the different
ones within perplexity. I use chat, GPT, et cetera. And
I always get them to a point where they don't
work anymore. I found chat GPT cannot take an image

(51:02):
that it's generated to make slight tweaks to it. It
just can't get it right. But what I want is
an AI agent. And if you haven't heard that term,
it's really just a virtual assistant. It's a piece of
software that does a whole process for you. Right, Joseph
may have already thought of this one that I want
to have done. So I have Microsoft Outlook for my email.
I have my calendar on Microsoft Outlook, and I have

(51:24):
my phone and I get phone calls and sometimes my
phone will say potential spam. So what I want to
have the agent to do is I wanted to reject
the spam calls, and I for those potential spams, I say,
please text me in case it is a real person.
So I wanted to do that. I also want it
if it's a phone call from someone that I want
to talk to, connect to me. But if I'm not available,

(51:45):
I wanted to go to my calendar and see if
I'm not available, and if I'm not, tell the person
she's in a meeting right now, or she's taping the
Passage to Profit show right now, she can't talk to you.
And then find a time in my calendar when I
am available and ask the person can she call you
back at four o'clock when she's on her way home
from the Passage to Profit show, And then if they

(52:06):
say yes, put that meeting on my calendar and then
email me that I now have a four o'clock phone call.
That's what I want.

Speaker 2 (52:13):
Yes.

Speaker 5 (52:13):
I don't know if that's been invented yet, it's being.

Speaker 2 (52:15):
Invented right now. There are multiple companies building that out
right now, Agenda AI Solutions integrated with Outlook, all of that.
It's fascinating and I get it. It's having the peace
of mind to be fully present on the show, knowing
that the people that your clients are taken care of,
and to eliminate spam. Spam calls to everyone every every day.

Speaker 5 (52:35):
So I think there are a lot of AI agents
like that being built. And what's interesting is we use
Microsoft through sixty five at the law firm, and it
has its own AI Microsoft co pilot, And we were
in a meeting the other day. I'm like, well, let's
figure out how to have Copilot help us with our
emails because everybody's complaining about this email problem that we're having,
and there are companies that will help you do that.

(52:57):
It's just a matter of finding the right one. So anyway,
that's my two cents worth. So AI in business use
cases from the real world. We spoke to Joseph Fargize,
Jen Roulan, and Elise Frankel. Richard, could you please tell
us who you are?

Speaker 7 (53:13):
Well, I'm Richard Gearhart.

Speaker 6 (53:14):
I'm the owner of Your Heart Law, full service IP firm,
and I'm the co host of the Passage to Profit show.
We help entrepreneurs protect their IP especially in the intersection
of AI and innovation because AI is in almost every
new invention these days.

Speaker 5 (53:30):
And I'm Elizabeth Gearhart, founder of Gear Media Studios, podcast
and content coach, Passage to Profit co host and cmo
at Your Heart Law. Thanks for listening and let us
know if you'd like to be on the show or
on the AI podcast. Love to have you.

Speaker 7 (53:45):
Thanks so much.

Speaker 6 (53:46):
We're going to be going to a commercial break right now.
Stay tuned for Secrets of the Entrepreneurial mind. I think
we've got intellectual property news coming up shortly too. We'll
be right back after this.

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Speaker 1 (55:55):
Passage to Profit continues with Richard and Elizabeth Gearhart.

Speaker 6 (56:00):
Usage a Profit is a nationally syndicated radio show heard
in thirty eight markets across the US. We'd like to
do a shout out to our affiliate KROE nine thirty
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(56:24):
interview podcast. So subscribe to the Passage to Profit Show
on Facebook, Instagram, and Twitter and YouTube too, and also
on the iHeart app. So now it is time for
IP in the News.

Speaker 5 (56:37):
So have you ever gotten in a fight over a sandwich?

Speaker 6 (56:42):
Well, two giants have. Smuckers is suing Trader Joe's because
they think Trader Joe's absconded with the design for their peanut,
butter and jelly sandwich.

Speaker 5 (56:53):
So I guess round sandwich with crimped edges and a
little bite out.

Speaker 6 (56:58):
Right, and I guess you know it's a big business.
Smuckers is like selling almost a billion of these a year,
and of course Trader Joe's thought that maybe they could
sneak in there with their own sandwich. But it's interesting
because it's a trade dress cause of action, which means
it's not trademark, it's not a design patent. You can

(57:19):
actually protect the way your product looks in the court
of law if you meet the right factors, and so
that's the basis of this lawsuits.

Speaker 5 (57:27):
You have to file anything to get trade.

Speaker 6 (57:29):
Dress or you can, for example, get a trade dress
type trademark. So for example, Apple Computers has protected the
look of all of their stores using trademarks and they're
relying on trade dress protection. And we actually had a
trade dress case not too long ago. We had a
client who was selling calculators to Walmart and a company

(57:54):
from overseas copied the calculator. It was an unusual calculator
because it was green. It was olive green with purple buttons,
and the calculator that was the infringer was also exactly
the same colors, very similar packaging. So we were very
successful against that. But they didn't have a patent, they

(58:15):
didn't have a trademark. We were just able to make
a trade dress client.

Speaker 5 (58:18):
So you can make a trade dress claim without having
filed anything, just by virtue of having something that looks
like it does.

Speaker 7 (58:25):
Yeah.

Speaker 6 (58:25):
The key here is though you have to prove distinctiveness.
You have to prove that consumers see the design as
being distinctive and that you're known for that design. And
that's actually a pretty high standard to meet, but if
you can meet it, you have a case.

Speaker 5 (58:40):
So it's probably cheaper to file a trademarker design patent
than to go to court and find a case like this.

Speaker 6 (58:46):
Well, absolutely, at least if you have the design patent,
for sure would have been a good move for them
getting the trademark. You still have to prove that distinctiveness.
But again, if you can do it, then it's worth doing, okay,
And if you have an idea or invention that you
want to protect, contact us at Gearheart Law. We work
with entrepreneurs worldwide to help them through the entire process

(59:07):
of obtaining patents, trademarks, and copyrights. You can visit learn
more about patents dot com, or if you're interested in trademarks,
learn more about trademarks dot com and you can sign
up for a free consultation, or you can download your
free Entrepreneur's Quick Guide to Patents or trademarks and set
up a consultation with a Gearhart Law attorney.

Speaker 5 (59:26):
And now I am so excited because now we get
to our next two guests. And it's always fun to
hear what people are doing. I've never heard of anyone
doing this before. Fifteen times Ironman triathlete helping women like
find out power in themselves. Genreulan with genreulan dot com.
Tell us what you're doing, how you got here, how
you're doing it.

Speaker 9 (59:45):
When I first came into the idea of wanting to
do an Ironman triathlon, and if you don't know what
an Ironman is, it's a two point four mile swim,
one hundred and twelve mile bike in a twenty six
point two marathon run. I was seventeen years old.

Speaker 5 (01:00:00):
All linked together, right, You have to fall on away
one day.

Speaker 9 (01:00:04):
Each of the Yeah, yeah, you have to do it
in one day. You have to be done in seventeen hours.
Yeah no, no nap in between, So you have to
have that done under seventeen hours. But I was seventeen
years old when I saw that, and so in my
entrepreneur world, I became a trethlin coach, a run coach,
a cycling coach, and that was like the biggest thing
that I did.

Speaker 4 (01:00:24):
I did fifteen Ironmans. It really became my life, you know.

Speaker 9 (01:00:29):
I mean it was I swam, I bike, I ran,
and I repeated it every single day for all these
fifteen Ironmans, you know. But when I retired from the
sport in twenty nineteen, I knew I wanted to make
a change for myself. I remember running at Ironman Florida
in twenty nineteen and I looked out to the ocean

(01:00:51):
in the golf at Florida and Panama City Beach and
I said, all right, big Man, I said, I need
two things from you. Either one, I go to Hawaii again,
I do the Ironman Hawaii in the World Championship. Or
number two, I have the best race of my life
and I'm done with Ironmans. So I crossed the finish
line and I had the best race of my life.

(01:01:14):
I asked my family, I said where was I in
the placement? And I was seventh in my age group.
And I knew I wouldn't get to Hawaii because I
had to be first or second in my age group.
And I said, I'm done. I'm done with Ironman's and
I ended it on fifteen iron Man's.

Speaker 5 (01:01:29):
Wow.

Speaker 4 (01:01:30):
So people think it's great, but sometimes I think it's
a little crazy. To be honest with you.

Speaker 7 (01:01:35):
It's a lot of training.

Speaker 9 (01:01:37):
How many hours a week you try, Gosh, it was
a part time job, probably fifteen to twenty hours at
one point, especially getting ready for Hawaii.

Speaker 4 (01:01:45):
Itself.

Speaker 5 (01:01:46):
How did you keep your body going? Like did you
get to drink and eat it like while you were
running or anything?

Speaker 9 (01:01:51):
Like, Yeah, you have to, you know, you have to
because you're burning the calories and then you have to
consume the calories. So in the swim, you during an
Ironman the swim, don't eat. But I was consuming about
two hundred and forty to two hundred and fifty calories
per hour on the bike, and then when I went
to the run, I was consuming about two hundred. If
I didn't do two hundred, I was probably hitting that

(01:02:13):
wall that y'all hear about that. It was like either
I was walking or struggling and stuff like that.

Speaker 5 (01:02:17):
So we're eating Snickers bars and Friedo's.

Speaker 9 (01:02:20):
No, no, you know I think it right in the
very beginning. In the very beginning, I think I was
just sort of eating whatever I wanted to eat type
of thing. But then as I had to get strategic
to get to Hawaii, i'd be like a mad scientist,
you know, to really hone in on my nutrition for

(01:02:41):
the race day and pre race too. So twenty nineteen,
I just I knew I was done with Ironman's. I
mean it was hard on my you know, heart on
my body, fifteen of them. I was hard on my
relationship with my ex husband and I like we were
both tra athletes. It was very hard, you know, like
and a lot of people are like, how'd y'all do it?

(01:03:01):
It's like, well did we?

Speaker 15 (01:03:03):
You know?

Speaker 4 (01:03:03):
Like it was it was hard, and it was hard
on her bank account too.

Speaker 9 (01:03:06):
But would I go back? Heck, yeah, I would go back,
you know, because that taught me.

Speaker 4 (01:03:11):
That taught me a lot of how I run my business.
And then, you know, the grit and the mindset of
an ironman athlete has now become how I coach women
to becoming the best version of themselves.

Speaker 6 (01:03:26):
So how did you develop the right mindset for the
iron man's It's obviously something you built up to over time,
but how did you find it within yourself to hit
the track every day, hit the bike every day, hit
the pool or you know, whatever your workout was.

Speaker 2 (01:03:43):
How did you develop that?

Speaker 9 (01:03:45):
I think when I started seeing the results, when I
started seeing, oh you're getting a little bit faster. Oh
you're starting to develop a little bit more power in
the bike. Oh the swim, swim you could swim for hours,
and then you know, you're not going to knock out
out a big chunk of time where you would on
a bike in a run. Right, And that's something that
I talk about or that I want to talk about.

(01:04:07):
With entrepreneurship. It's all about the consistency. It's not like, oh,
I need motivation, I need drive. No, it's about the
consistency of like turning off that alarm at five o'clock
in the morning, going oh my god. I remember moments
of days of just sitting at the end of the
pool staring at the water, going okay, get in, okay,

(01:04:27):
get in, okay, get in. And sometimes it's you know,
you would do that even in your own business, right,
you'd stare at the computer.

Speaker 4 (01:04:33):
It's like, Okay, what's next, what's next, what's next? Type
of thing. So, yeah, it's I think it's your consistency.
Once you get going, once you.

Speaker 7 (01:04:41):
Get going, it's it's okay, Yeah.

Speaker 5 (01:04:44):
How do you encourage other women to reach deep inside
themselves and find the strength that you, yeahound in yourself.

Speaker 9 (01:04:50):
So I don't expect my women to do an iron
man like I'm like, yeah. So for many years I
started my business gen ru Lan coaching trathletes and really
having trathletes runner cyclists. That was my jam twenty twenty
happened right, maam, nobody was racing because nobody was doing

(01:05:16):
they weren't doing races. So I actually had a publishing
company reach out to me and asked, Hey, what are
you doing. I'm like, you know, I just started working
with women.

Speaker 4 (01:05:25):
I just sort of threw that out there. They're like, oh,
you want to start writing, you want to write a book.
I was like sure.

Speaker 9 (01:05:29):
So all of a sudden I realized, because this was
after I retired from the sport, I'm like, all right,
there's a lot more women going through major life changes
than there are trathletes right now. So it really jumpstarted that.
And so now how I work with women. I have
four pillars movement, whether you're doing zoomba, walking, surfing, pilates,

(01:05:55):
strength training. I'm a big advocate of strength training, especially
for my women. You know, pass forty. You have to
get out there, even women and men. You know, that's
something we talk about movement metabolism, So we really talk
about nutrition piece and really focusing on our macronutrients, carbohydrates, proteins,
and your fats water intake as well. Also we talk

(01:06:17):
about meaning so really finding that why, going back to
that why, and then also mindset. So those are my
four pillars that now I teach women to do that
same thing.

Speaker 6 (01:06:27):
That sounds really amazing. Have you found the transition to
coaching athletes to coaching in a more general way of challenge?

Speaker 4 (01:06:34):
Absolutely?

Speaker 9 (01:06:35):
Yeah, because I think a lot of my tra athletes
have that goal in mind. They know they're doing the
Iron Man, right, they know their goal is to cross
that finish line.

Speaker 7 (01:06:45):
Clear right, very clear. You know exactly what you trying
to get to.

Speaker 9 (01:06:49):
Yeah, but if there are women that are trying to
lose the weight, I've heard women say, oh, I don't
want to be the chunky mom. I want to be
the fit mom. It might take a little bit longer,
you know, And that is very hard because they want
it to happen right away. And I'm like, y'all, I
qualified for Kona. I told my grandpa I was when

(01:07:10):
I was seventeen years old. I said I was going
to go do the Ironman in Hawaii. Twenty eight years later,
I did it, So I'm going to live anyway. So
I have to teach my women, hey, y'all, Like, it's
just it's a life style, not just a cross in
the finish line. I'm done like it's a constant, constant.

Speaker 2 (01:07:30):
I love how you declared a vision to your grandfather
and you made it a reality I did years later.
One thing that I'm sure you do, like in your coaching.
I hear what you're saying too. Is it when you're
coach people who are let's say, non athletes mm hmm,
envisioning still, but challenging them to envision themselves as athletes
gives them access to do some unique.

Speaker 4 (01:07:50):
Things I believe right absolutely, like.

Speaker 2 (01:07:52):
Spending time, managing energy, getting quality sleep, like all those
things happen if you challenge every one of your clients
to be an athlete, even if they don't see themselves
an athlete. Yeah, that I find very inspiring.

Speaker 4 (01:08:05):
Very much so.

Speaker 9 (01:08:06):
Yeah, even I've had some of my tr athletes always
grew up.

Speaker 4 (01:08:12):
Not being an athlete.

Speaker 9 (01:08:13):
I'd never consider myself as an athlete grown up, even
though I.

Speaker 4 (01:08:16):
Was softball player, cheerleader.

Speaker 9 (01:08:19):
But I never considered myself an athlete until I crossed
the finish line to my first iron man.

Speaker 5 (01:08:24):
Do you have a story, a success story for one
of your clients.

Speaker 9 (01:08:28):
Currently, I'm working with this one client of mine, and
she has been very successful in her work, very successful
in life itself. But she started realizing like she wasn't
finding the meaning, she wasn't finding the motivation, and so
I encouraged her to start moving. So we got her

(01:08:48):
in the gym three times a week, strength training, consistently
walking running three days a week, and then we started
focusing on the nutrition, you know, the metabolism piece. And
then we started going into the mindset, really digging deep,
because she was sort of like, why am I here, Like,
what's my motivation? And then as I've been working with

(01:09:11):
her for probably almost two months now and she said
to me just recently, and I get emotional thinking about this,
She's like, yeah, some of my friends I went out
to dinner with them, they noticed a different glow about me.
And I said why she goes because of you? And
I said, no, because of you. You started recognizing who

(01:09:34):
you were through movement, your mindset, and your meeting.

Speaker 5 (01:09:41):
This is Genroulan with Genrulan dot Com. Exercise is a
huge piece of but how do you get people to change.

Speaker 9 (01:09:47):
A mindset affirmations? I remember talking to the same woman
during my divorce. I said to her I remember I
couldn't really look at myself in the mirror. You know,
I was the one that asked for the divorce. I'm
very transparent about that, but I felt shame. I felt
like I wasn't worth anything like that type of thing.

(01:10:07):
I was going down that rabbit hole and I had
a hard time looking at myself in the mirror.

Speaker 4 (01:10:13):
So then I started.

Speaker 9 (01:10:13):
Looking at myself and looking at my eyes, saying, I
am worth it, I am beautiful.

Speaker 4 (01:10:20):
I love your eyes.

Speaker 9 (01:10:21):
And once I started getting into that process, and that's
what I've challenged a lot of my women. And the
woman that was like, now she's glowing, you know, I said,
all right, this is something I want you to do,
and I know it's going to be tough. I want
you to look in the mirror and start seeing the
things that you like about yourself. And that was a

(01:10:44):
I think that's been a really big monumental thing, not
only for myself, but for my other women as well.

Speaker 7 (01:10:50):
So, Jen, what's the risk that you took in your
life that you feel like was the most worth.

Speaker 4 (01:10:55):
Taking putting down the wineglass. I am six years sober.

Speaker 9 (01:11:01):
Yeah, and it was probably one of the best things
I've ever did in my life.

Speaker 4 (01:11:05):
Now it also took off a mask.

Speaker 6 (01:11:07):
Right you were an Ironman triathlete. Were you consuming a
lot of alcohol?

Speaker 9 (01:11:13):
Well, and that's just something. This is a conversation I
had with my mom. She's like, it sounds like you
were drunk on the floor. I'm like, no, not at all.
I had two three glasses of wine, you know, two
glasses of wine during the week and then maybe a
little bit more three on the weekends. Then the next
day I would go out and ride six hours.

Speaker 4 (01:11:31):
Like how did I do that?

Speaker 6 (01:11:33):
So wasn't there part of you that said, well, you know,
I'm just going to work it off, or did you
always kind of worry that maybe it was hurting your performance.

Speaker 7 (01:11:42):
In some way.

Speaker 9 (01:11:43):
I never thought it was hurting my performance until I
stopped six weeks prior to my last iron Man, had
the best race in my life, and I knew it
was I knew I needed to be done with alcohol.

Speaker 2 (01:11:56):
I know you coach extraordinary women, so I'm sure stepping
into being a coach, you've had to like optimize and
look at yourself through the mirror work all that.

Speaker 4 (01:12:05):
Absolutely did.

Speaker 2 (01:12:06):
You also have a peer group around you of people
who challenged you. Other women who reminded you each day that, hey,
you're going through this transition in life. You've got to
stop for your game. Did you have like a good
community of people around you in Costa Rica or virtually?

Speaker 4 (01:12:21):
Right? Mostly virtually.

Speaker 9 (01:12:23):
I think a lot of my girlfriends, you know, they
were mostly in San Antonio, Texas, where I lived for
twenty five years before I did move to Costa Rica.
But then I had a lot of people in Costa
Rica that saw me for me and didn't see me
for the fifteen time Ironman tra athlete, the author, the speaker.
I felt like maybe I had this image that I

(01:12:45):
felt like I had to hold, but the people in
Costa Rica, they ground you.

Speaker 5 (01:12:52):
We have to wrap the segment up. But before too,
What is the name of your book?

Speaker 9 (01:12:56):
Yeah, it's an older book. It's self Motivation Strategies for Women.
You could find on Amazon. But I do have potential
to have a new book coming out on January eleventh.

Speaker 5 (01:13:07):
Great, and then do you work with people virtually?

Speaker 4 (01:13:11):
That's all I do?

Speaker 9 (01:13:12):
Okay, Yeah, I've been virtual before virtual was cool in
twenty thirteen.

Speaker 5 (01:13:16):
Okay, good, you're taking new clients.

Speaker 4 (01:13:18):
I am.

Speaker 9 (01:13:18):
I'm taking new clients and I am super excited. December
seventh through the thirteenth, twenty twenty five, I am doing
my first retreat in Costa Rica called Rise with the Tides,
and currently I have six amazing women who are joining
me and I can't wait to bring on more and
just celebrate womanhood and life.

Speaker 5 (01:13:39):
Okay, and last, but not least, can you spell your
name and website?

Speaker 9 (01:13:43):
Yes, jen je en Roulan are you l n? And
then it's jen j e n areuln dot com.

Speaker 7 (01:13:51):
Excellent, thank you, Passage to Profit with Richard Analysabeth your heart.

Speaker 5 (01:13:55):
And now a good night's sleep. Yes to the least
rankle With the clutter pillow, can you describe the pillow
for our audience?

Speaker 3 (01:14:05):
Yes, the clutter.

Speaker 8 (01:14:07):
If I have to describe it, it is almost like
an eight shape or infinity shape how other people see it.
It is ergonomic and that's where that shape comes in.
The economic part of it is basically the side go
in where your arms rest when you're sleeping.

Speaker 3 (01:14:27):
A lot of sad sleepers.

Speaker 8 (01:14:28):
If you are a sad sleeper or hold something when
you're sitting, you can visualize that where your arms are resting,
that's where those the shape that goes in which is
economy comes in and it is super cooling, it's very comfortable,
it is adjustable, and it's not only for side slippers either,

(01:14:49):
you are a backsleeper, stomach slipper can also use it,
So that basically the clutter.

Speaker 7 (01:14:57):
How did you decide to become an entrepreneur?

Speaker 8 (01:15:00):
An entrepreneur for me was not a straight line. First
of all, I never thought I'd be an entrepreneur, But
the entrepreneurship really was born from the product, the clutchure,
the cluture pillow, and it came from my husband actually,
So this is going back probably a few decades back.

(01:15:21):
He's been aside sleeper for a long long time and
he played a lot of sports and one of those
was skiing. He skid a lot and injured himself. In
the process of recovering, he needed something to support his
torso his upper body, and he could not find anything
in the market, so he startied using a regular pillow,

(01:15:44):
basically hugging a regular pillow to go to sleep, and
he found comfort and supporting that. Fast forward when we met,
he one night got a pillow and wanted to hug
a pillow to go to sleep, and I laughed, and
I was like, why do you need a pillow? Why
do you need to hug a pillow to go to sleep?

(01:16:06):
How is that gonna work? And he looked at me
and was kind of shy. He was kind of shy
a little bit. And then I was like, just go
ahead and tell me. And he said, yeah, I need
this pillow to actually really be comfortable and sleep because
I'm a side sleeper, so I get support and comfort
from this. And he said, you also have that little
stuffy of yours. I used the stuff to anymore really tiny.

(01:16:27):
I hagged it to go to sleep, mostly for comfort,
but also I woke up with aches and pains because
I didn't have any support.

Speaker 3 (01:16:34):
So and he.

Speaker 8 (01:16:36):
Said, you should probably put that little stuff here on
the side because first of all, how do you clean it?
It's probably dirty. What's the last time you cleaned it?
Tried to use this pillow and I said, hmm. I
was a little bit skeptical about it, and I was like, yeah,
I'm gonna try it. The next day, I was like,
can you please let me use your pillow? I actually
want to try it. He lent me use the pillow

(01:16:56):
that he was addicted to, and he was like I'm
going to let you.

Speaker 3 (01:16:59):
Use the clutter. I'm gonna take it. Yes, very sweet. Yeah.

Speaker 8 (01:17:06):
So I used it and I was like, next thing
I told him. I was like, this is very comfortable,
it's very nice, but there's something missing.

Speaker 3 (01:17:14):
I don't know what it is. I got addicted to it, and.

Speaker 8 (01:17:18):
One night I was sleeping and I had this vv dream.
I had a VVY dream of the clutter, the shape
of the pillow, the ergonomic shape of it where basically
your arms can rest, and also the on the edge.
We don't have corners, so it's just that shape of it.
And I woke up that night I should sleep with

(01:17:40):
a journal on my side, since I can remember.

Speaker 7 (01:17:43):
I used to.

Speaker 6 (01:17:44):
So you you you've developed the design in a dream.
That's that's the same design that you're using right now.

Speaker 8 (01:17:50):
Yes, we the little bit of iterations here and there,
but yes, that's exactly the shape.

Speaker 6 (01:17:56):
So do you dream of new products every night? I mean,
I think it's a great way to invent, but I'm
always interested in learning about how people invent their products.
And some people, do you know, they dream them.

Speaker 8 (01:18:10):
Yeah, I mean the product dreaming about products, not specifically,
but I've dreamed about other things, ideas and answers throughout
my life. So when I had that, actually going back
to that, when I hid that dream, so I woke
up and sketched it in my journal. That night, I
did a bunch of research when on Google searched if

(01:18:30):
there was something like that in the market. I could
not find it. Everything I saw was the bulky body
pillows that long from your heto top.

Speaker 3 (01:18:42):
Yeah, exactly. And I woke up that morning.

Speaker 8 (01:18:45):
We talked about it and when I showed it to Bruce,
my husband, and he was like, this is a great idea.
Let's try to make it. That same morning, we actually
took a regular pillow and took a tape and this
was a blue tape, and we basically just went around
and tried to make the shape that I had in

(01:19:08):
the dream that I saw in the dream. That did
not work, because we tried the pillow, slept with it.

Speaker 3 (01:19:13):
It did not work.

Speaker 8 (01:19:14):
We decided and said let's go to the shop buy
the material and tried to make a mold. And we
actually went to the shop bought the material and if
you go to the clutchpillow dot com, you actually see
the picture of the molds that we have on that
mechan in our kitchen and we were very very happy,
very excited. None of us had experience making molds at all.

(01:19:36):
But then we ended up having our very first prototype.
We got very excited and we're like, you know what,
let's go for it. So we started looking for manufacturers
how we can actually bring this to life, and we
fund manufacturers. But then we had challenges to really find
a manufacturer that could make our pillow because it's not
a regular rectangle pillows that I made daily, So we

(01:20:01):
had that challenge. We struggled with that.

Speaker 6 (01:20:03):
I mean, sometimes it is a challenge for new entrepreneurs
because the factories they want to make millions of these,
they're interested in big runs, and so sometimes getting the attention,
their attention, it can be a real real challenge.

Speaker 5 (01:20:18):
And when you're doing something really innovative and new like that,
it's hard for them to wrap their brains around it.

Speaker 3 (01:20:23):
Yes, that is correct.

Speaker 8 (01:20:25):
Besides some manufacturers not actually not having the capability of
doing it because they have this de clutcher basically has
to be cut to the shape and then has to
be sold, so we have panels inside. But then a
lot of manufacturers were very very excited about our product
and doing like this is great. It's unique. There is

(01:20:47):
nothing like this in the market. They wanted to work
with us, but then all of them we come back
and say we can do a mold, and we said
the mold is not going to work because we want
that adjustability of it. Because the way that myself, as
a woman, I hold the clutcher, it's not the same
way that Bruce holds it. And I like mine a

(01:21:07):
little bit softer, so I removed the feel, and he
likes it's fuller. So we noticed, if we want this
product to come to life, and we know the struggles
as side sleeppers, which means other side slippers, we have
the same struggles, so we want it to be adjustable.
We wanted to be cooling, especially. We thought about as
you sleeping, some people get really hot they sweat, so

(01:21:31):
we thought about that as well, and we wanted to
make sure you can also wash the covers, you can
also adjust it it actually cools you off.

Speaker 3 (01:21:41):
We wanted the matter.

Speaker 5 (01:21:42):
That's the part I love because for some reason I've
been getting really hot in the middle of the night.
I love having that thing to call me down.

Speaker 8 (01:21:49):
Oh great, yeah, nice, nice testimonial so yes, we use
it ourselves and we loved it. And also the other
thing is really that capers going was for myself off
to see my husband who struggled for a long long time,
not finding any body pillow that could give him that
support and improve his sleep was the big why. That

(01:22:12):
kept me going all the time, even until now when
I'm working on this project and I have that. As
Jen said, sometimes you have a hard time waking up
and sometimes you have hard time focusing. I have to
really think and I said, if this pillow, the clutch
a pillow improved my husband's life to where he can
actually wake up his sleeps, wake up and he is focused,

(01:22:34):
he can do his work. And because it gets sleep
is very important. And that's why we said, if we
can have this, we want to bring it to people,
to other people.

Speaker 5 (01:22:43):
Yes, because I just want to say this and give
Joseph a chance to talk. You've heard the saying happy wife,
happy life, it's happy.

Speaker 7 (01:22:55):
Some of us have been known side we get our sleep.

Speaker 3 (01:23:00):
No, that's true, that's true.

Speaker 8 (01:23:01):
So yes, the cluture has been my wife and also
really wanting to improve people's lives. And this also goes
back to where I grew up and how I grew up. Always,
I've always wanted to add something valuable to people's lives,
especially growing up in a place where I grew up.
I grew up in Africa. I was born in Congo.
I grew up in Congo. I fetched water every morning

(01:23:24):
and I had to take my shower quickly and go
to school again, walk to school, and I did this
daily and for me, that built resilience to where especially
moving here to the state at eighteen years old without
speaking any English and being able to learn English and
go to school and do my bachelor's and do my

(01:23:45):
masters and be able to today being an entrepreneur. It's
always something that I go back to saying I could
have looked as growing up in Africa and the world
town country is being negative back then. But when I
look at my life from the town that I turned
eighteen years old and you know, learned English, and to
them sitting here with amazing entrepreneurs on this show and

(01:24:09):
to be able to bring this product to life that's
helping so many people now is definitely something that I
really give back to how I grew up and where
I grew up, and also to my mom and my
grandparents that taught me resilient, resilience, and they told me
you can do anything as long as you really focus
and try to find people that align with your values.

Speaker 2 (01:24:33):
I love how you're looking at data as you're building
this marketing, seeing how it works, client testimonials, all of that.
I love that there's been more research in recent years
about sleeping, valuable sleep than ever before. People have seen
that without getting seventy eight hours of sleep, the chances
of getting dementia, developing cancers, all these things come amplithy

(01:24:56):
without getting proper sleep, your right, happy wife, happy life.
So I've I've bought my wife. I bought her about
fifteen to sixtion pillows over the years, including long pillows.
When she's pregnant with our children, she has her feet
raised when she sleeps. We've been doing everything, were going
to hack our sleep. We've got sound machines going on.
But a pillow makes all the difference, really, really, it

(01:25:19):
really does, especially measuring that and deepening sleep. And now
we have technology. We have a watch that can tell
you if you're getting right study or or ring. It
tells you all that data. But I appreciate the scientific mind.
You bring into this and also growing up in the Congo,
all those years, the hard work that you were taught
at a young age into what you're doing. It's really
really impressive.

Speaker 3 (01:25:38):
Thank you.

Speaker 8 (01:25:39):
And yet, speaking of the science behind sleep, so the clutcher,
for instance, on our website actually the clutcherpillow dot com,
we do have the science behind the clutcher, and what
the clutch does is not only for sleep, so the
ease science science actually shows that when you're holding something
that has wait while you either sitting or sleeping, for instance,

(01:26:03):
something like the clutch or waited blanket, what that does
it reduces your serotonin levels, which is your stress levels,
and when you're huggin that actually eases you into sleep.
And we notice this with ourselves and also some of
our customers that have bought the clutch. And mind you,
this is not only an issue for us. Actually data

(01:26:26):
shows that seventy three percent of the world population are
side sleepers.

Speaker 2 (01:26:31):
I'm curious. I've heard some so I have a way
to blanket, I have a lot of hacked and the
pillow is something looking to improve someone to look at
your pillow. I've also heard that it's often beneficial. There's
a gentleman on YouTube Brian about living forever, basically his
whole strategy. But he talks about sleeping in this ever
bed than your spouse because sometimes those interruptions in bed

(01:26:53):
when spouse wakes up can also affect sleep. We've been
playing with this our house where I'm with my wife
for an hour, then I go downstairs to sleep and
just testing us out. It's been really good. Say sleep whise,
you're both of us, How is a feud? Are you
both in several beds? Are you in?

Speaker 3 (01:27:09):
We are in the same bed.

Speaker 8 (01:27:10):
And that's the other thing that's best about the pillow,
the clutter pillow, the clutter pillow. When we actually designed it,
we thought about that. We thought about this that space
in bed, as we have it on the web sound
the clutterpillow dot com. It's partner friendly, which means it's
built and designed for both big spaces and small spaces.

(01:27:31):
The clutter is super light, so you hug it, you
can turn around without disturbing the other person, your partner
or anybody else sleeping on your side. You don't have
to feel like these are the bulky body pillows on
the market where you feel like you're basically wrestling with
a pillow. No, so you turn around. And also you
still have that intimacy if you're hugging the clutter. Even

(01:27:53):
if the other partner is still hugging the clutch, you
still have that antimacy where you can touch the other
partner as well.

Speaker 2 (01:27:59):
Wow.

Speaker 8 (01:28:00):
So it's for big and small spaces and that's the
best part of about it compared to other stuff that
are out of the market. So you should definitely try it,
and you see the difference.

Speaker 5 (01:28:11):
I love it. You should try it. When I first
got it, I had it on the sofa with me
that well, I'm kind of tired. I'm just gonna lay
here from me. I fell asleep with hell nice. It
was really awesome. So how do people get one of these?
And how long does it take to get it?

Speaker 8 (01:28:28):
Right now, we are sending on our website, which is
the Clutcherpillow dot Com. Usually we sheep all over fifty
states and it's between five to seven business days.

Speaker 5 (01:28:39):
Excellent. Well, I would say if you're a side sleeper,
you should try it.

Speaker 3 (01:28:42):
Perfect.

Speaker 5 (01:28:43):
Yes, yes, thank you. Listeners are listening to the Passage
to Profit Show with Richard Elizabeth Gerhart, our special guest
today Joseph Farge's, and we will be right back.

Speaker 7 (01:28:51):
With Secrets of the Entrepreneurial Mind.

Speaker 15 (01:28:54):
I am a non attorney spokesperson representing a team of
lawyers who help people that have been injured or wrong.
If you've been involved in a serious car, truck, or
motorcycle accident or injured at work, you have rights and
you may be entitled to money for your suffering. Don't
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you talk to a lawyer. And we represent some of

(01:29:16):
the best personal injury lawyers. You can find tough lawyers
that will fight to win your case, and they're so
good they stake their reputation on it by only getting
paid if you win. So if you've been in a
serious car, truck, or motorcycle accident, or hurt on the job,
find out today for free what kind of compensation you
may be entitled to.

Speaker 2 (01:29:37):
Call the legal helpline right now.

Speaker 11 (01:29:39):
Eight hundred four nine two seven oh one four eight
hundred four nine two seven oh one four eight hundred
four nine two seven oh one four. That's eight hundred
four nine two seventy fourteen.

Speaker 2 (01:29:54):
It's passage to profit.

Speaker 7 (01:29:56):
Now, It's time for Noah's retrospective.

Speaker 5 (01:29:59):
No fly Bishman is our producer here at passage to profit,
and he just has a way of putting his best
memories in perspective.

Speaker 13 (01:30:06):
Back when I was in high school, just about forty
years ago, I read a great book, Brave New World
by Aldus Huxley, remember him. He wrote about a futuristic
society where people would get together and congregate on Sundays
to pray to the founders of industry. Yikes, thank goodness,
that isn't us today. It's not like we're that reliant
upon our products to have to actually like so, what's

(01:30:30):
the word?

Speaker 2 (01:30:31):
Oh?

Speaker 13 (01:30:32):
Well, you know what, it's almost one hundred years since
that book was written. Maybe it is time for us
to get real and honest about just how important these
devices are in our lives. I mean, at this point
they're not a part of our lives anymore. They are
our lives. Maybe some of the technology stores and phone
shops could create prayer aisles and worship corners for those
times when repair becomes quite that dire. It might even

(01:30:55):
lead to a whole new vernacular in the world. Come
to think of it, I could just see it now.
People sitting in front of their computers worldwide, and all
of a sudden, the Internet starts to get shaky, or
the picture starts to buffer, and all of a sudden
they'll look up and say, oh, for the.

Speaker 1 (01:31:08):
Love of Gates, now more with Richard and Elizabeth Passage
to profit.

Speaker 5 (01:31:14):
Our special guests, Joseph Fergeys and now it is time
for secrets of the entrepreneurial mind. So Joseph Fergey's with
success Circles dot com. Do you have a secret you
can share?

Speaker 2 (01:31:27):
I have any secrets, so beyonnahor strip before my gamification,
having fun and enjoying the journey. The big secret that
I embrace is know your zone genius. We all have
a unique zone of genius. You can test these things

(01:31:47):
out easily. You can ask AI based on new interactions
what it'll tell you. You can do disc tests. Once
you know your zone, you step into it and find
a way to leverage everything else. Find other people too,
can help you with that. I'm an extra, So in
two thousand and two, after leaving the corporate world, I
won the latter for the marathon in New York City. There's
something about the experience of running across borrows the energy

(01:32:10):
which is so so extorting, energetic, It's sparked every step
of the way. It's something in that I did to
Myrs Briggs test afterwards. I'm an extrovert, so I've designed
my life in a way where it's in alignment of
like embracing somebody who's an extrovert as far as speaking
even being here as example. Once you know your strengths,

(01:32:30):
note that down and find every way possible to build
a team to help you with everything else. When you
do that, your business will go into state of flow
because you'll be happier, you'll be more content, and you
can also leverage AI if need be to that for
that for that purpose, you can have AI help you
fixing or resolving all those other open loops things that
stress you out. Don't make it difficult. Know your strengths

(01:32:51):
and playtary your strengths.

Speaker 5 (01:32:53):
Excellent. Thank you. Gen Roulan with genrulan dot com.

Speaker 4 (01:32:56):
You know what I'm going to say is movement.

Speaker 9 (01:32:59):
Yeah, you have to take care of yourself because if
you're the entrepreneur, the mom, the dad, the whatever, the brother,
the sister, or maybe you're a caregiver or a caretaker, right,
you have to take care of yourself. So whether you
stand up. I mean, as we know, sitting is the
new smoking. So that's something we have to focus on.

(01:33:20):
Like I would rather have you stand at your desk
or I'd either have you go out and walk, walk
ten minutes in the grass or walk ten minutes just
to get out, get the air, get the energy. So
I'm not going to ask you to do an or man,
I'm not going to do that at all, but i
will ask you to make sure you move that body
every day.

Speaker 5 (01:33:40):
Yeah, that's great, at least sprankle with the clutcherpillow dot com.

Speaker 8 (01:33:46):
Yes, So the secret that we have to share, I'll
have to say to really develop a routine before you
start your day as an entrepreneur, because otherwise there's too
much noise and how do you block that noise out
to be able to to focus and to really be
able to be productive to where you can work six
hours a day and be productive instead of working or

(01:34:08):
sitting to your desk for twelve hours and being productive
for only two. So when you sit your day, you
can develop a routine. It could be to go for
a run before you sit on a desk. It could
be meditation before you actually open your computer laptop. It
could be anything that really sets your mind and you
can set your mind to what you want to do

(01:34:30):
that day and what's going to be next. By the
time you end your day, that's and really be able
to be productive.

Speaker 5 (01:34:36):
That's a great one too. Yes, Richard Gearhart with Gearhart
law dot com, what's your secret?

Speaker 6 (01:34:42):
Well, my secret is that none of us really know
what we're doing, but we look cool on LinkedIn.

Speaker 5 (01:34:49):
Oh yeah, my picture is not like twenty years ago.

Speaker 7 (01:34:52):
Seriously.

Speaker 6 (01:34:52):
Uncertainty is part of the whole thing about being an entrepreneur.
You're never really sure about what's coming up next or
what you doing is right.

Speaker 7 (01:35:01):
But I think if you established a.

Speaker 6 (01:35:02):
Good direction, then opportunities and people will come to you.
So stay focused on finding the right direction.

Speaker 5 (01:35:10):
Very good and mine is going to be always have
a backup. So last night Joseph was kind enough to
come and speak at the podcast and YouTube creators community
meetup that I hold with Sonya Satra and we recorded
on Zoom and then we make that recording available to everybody.
So we had Zoom set up, it started recording, we

(01:35:31):
checked it, it was recording, but Joseph said to me, Elizabeth,
I have this little recorder here that get the audio.
Do you mind if I use that? I'm like, oh no,
I'm happy with that. He's like, yeah, I find it's
always good to have a backup. You know, I'm an engineer,
so you know what's going to happen here, don't you all. Yeah,
So of course Zoom recorded for like three and a

(01:35:52):
half minutes and decided it was done for the day.
I don't have any idea why, because it's never happened
a recording, but we have Joseph recording, so we don't
have video. But there are ways to take an audio
recording and put images with it so you can still
put it on YouTube and have it be there.

Speaker 2 (01:36:09):
So a podcaster, there's so much great content on that.
My team and I reviewed it today. Was just so extraordinary,
Like the knowledge you have around SEO, all of that
was just extraordinary. So I'm happy to thanks.

Speaker 5 (01:36:20):
Yeah, thanks, So you had a lot of great input too.
We geared it more towards podcasting, so it is different
from what was on the show today. Although we did
get to meet Meg last night, which was very cool.
He is charming, so we had to have her back
on the show today.

Speaker 7 (01:36:34):
Well that's it for us.

Speaker 6 (01:36:35):
Passage to Profit is a nationally syndicated radio show appearing
in thirty eight markets across the US. Thank you to
the P two P team, our producer Noah Fleischman and
our program coordinator Alicia Morrissey, our studio assistant risicap Busari,
and our social media powerhouse Carolina Tabares. Look for our
podcast tomorrow anywhere you get your podcasts. Our podcast is

(01:36:57):
ranked in the top three percent globally. You can also
find us on Facebook, Instagram, x and on our YouTube channel.
And remember, while the information on this program is believed
to be correct, never take a legal step without checking
with your legal professional first. Gearheart Law is here for
your patent, trademark and copyright needs. You can find us
at gearheartlaw dot com and contact us for free consultation.

Speaker 7 (01:37:20):
We'll see you again next week on Passage to Profit.

Speaker 1 (01:37:24):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.