Episode Transcript
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(00:00):
Welcome to BK and Wine. It'sour building, Black Biz Podcasts. Miriam
Mallord is the creative direct the owner, the brains behind it. Can we
show the sweatshirt the black woman whocreated this. Yeah, this is a
mess in a bottle. This letterit was the you know that brand is
also very supportive of you know,black women and black women. What we
(00:23):
love about this pod is being ableto hear those stories like that, the
support that not only you have frompeople who have influenced you, but what
you have created for the community.And that's what this is all. But
it's all about that. That isthe key word. That's what this word
is about. Let me show you. We just have a collaboration with Brooklyn
(00:43):
on Candles. I think I sawits like three days ago and the ig
like, seriously, you guys beendoing so much here in Brooklyn, and
as we were cruising in here producerDavid and myself, I had an epiphany
and I need to know if I'mcorrect with this. B Cake and y
b K and hy Brooklyn Boom toldyou behind the camera that's what it's about.
(01:07):
How many people pop through here andhave that epiphany also before they get
the smells and the colors, andthey see exactly what it is that you
do. They don't Usually they're like, hey, you missed being or really
yeah, So a lot of peopledon't get it, but it's good.
I'm happy you got it though.Yeah. I mean, I'll look you
kid here in in Brooklyn. Whatdid it mean to you to create this
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cornerstone for the community and provide youknow, delicious and beautiful pastries for Brooklyn.
Well, for me, Brooklyn isjust an amazing place. Yeah,
you know, a melting pot ofyou know, all cultures and just I
think it's a very unique place.I think people that live in Brooklyn they
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have a very hard time moving somewhereelse and be happy there, you know.
And so for me, it always, you know, reminds me of
like how I grew up. IFai family is my mom's German, my
dad's from Ghana, so you havea wide range of cultures with our household,
and so I always felt really comfortablehere. And when you talk about
your culture and your heritage, howhow important is it for that to make
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its way into each bite of thetreats here? What does it mean to
you to be able to share whoyou are through one of the most important
I mean, it's music and food, you know, so one of the
most important things that we as humansconnect to. How special is it for
you, I guess to share whoyou are through your treats. Yeah,
it's definitely very important to me toactually like everything that's here. Yeah,
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you know, so it's very importantfor me that things are you know,
have real chocolate in them, whichyou know, I guess this's you know,
culturally for sure. You know mybackground of like you know, real
like European ingredients. Yes, goodquality and you know also you know,
Mike and and Dad always telling me, you know, you can't eat too
much sugar and being for like particularof our things. And so I'm very
(03:04):
much about quality. So I thinkpeople come here a lot and say,
oh, these kicks look amazing,but they also taste good. And it's
always been moretant you know. Yeahimportant. Well, as you say,
we eat with our eyes first andthen you taste and you understand, like
that connection is just extra special andthat's what keeps people coming back. And
we're going to get into through thepart of this conversation. Some of the
celebrity clientele who you have called minahucketon your door. You've been able to
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blow you know, everyone's mind.But I want to start first with the
entrepreneurial spirit and what kind of thecrux of our building BLACKI podcast is about
what what led you to want tostart a bakery? Well, for me,
I kind of fell into it.I've always liked baking. My take
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grandmother and my mom, like everyoneis, they're actually really good bakers.
Yeah, very like so if independentwomen. So I've always been very inspired
by them. I actually planned thebaby show for a friend who which I
don't want to do ever again.We draw a lot. You know,
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I couldn't really afford cakes, soI was like, oh, let me
just build this myself. And yeah, so you know, I kind of
created something that Then everyone liked thelot and asked where I got it and
if I could make one for them, and then it kind of you know
started like that, and then wereally quickly kind of just for fun,
you know, posted things on socialmedia, and then people contacted us,
like you know, the Kardashians andpeople like that from Cali were like,
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hey, can we can we geta cake delivered to California? And I'm
like sure, I think we havemaking happen. So there was no plan.
No, there was no bakery,there was no plan, there was
no no But yeah, I deliveredtelling as time, So you know,
I think that was definitely a bigpart of that. Yeah, journey is
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just saying yes to things that weprobably you know, just had no idea.
How do you so that adaptation thatbeing able to pivot, you know
that even just the idea of takinga risk and doing it, had that
always been a part of your yourcharacter, like just stepping out and just
having that go get them spirit.I guess yeah, I think a little
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bit. Yes, I think.I I think I'm not someone who's like
just crazy risk taker, you knowwhat I mean. But I also don't
get stressed out by thanks, youknow, so I can definitely work with
this sort of spirit of you know, jumping off the cliff and then being
calm enough to build the parachute asyou're coming down, you are voratium.
Because I need to make sure thatevery single buckle was checked every year.
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Yeah, I think I can.You know, I can. So I'm
not like someone who like panics easily. Yeah, Like I'm usually like okay,
you know, the kid always tellsme that I'm like that meme with
that dog that's sitting in the fenand if it's fine, like it's organizers,
that's awesome. So, you know, I think that's how how we
got to Year fifteen. To bea leader or with those kind of qualities.
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How important is it to have ateam around you who is not only
able to take direction, but it'sable to follow the directions, but to
be those people who need to stepup at the moment in time, Like
how important is it to have thatstat that team, that that familial unit
that allows year fifteen to be here? I mean, your team is everything,
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you know. I mean the thingsonly happen here because of people like
you know, like k you're justmad or you know pret in like the
other you know, women that workhere, mainly women. Everyone has a
huge part in making the successful.And it's you know, that's like your
support and village. You know,that's your rept within your company that's you
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know, is willing to you know, stay late or do things that are
not in their job description or justadapt to a small business needs of you
know. Yeah, okay, nowwe all need to fait God, why
the toilet clown. Yeah, together, you no idea why he's got to
be expert at it at this pointand figure it out? Yo, you
know what I found out? Imean, YouTube can teach you everything,
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or TikTok can teach you. TikToktaught me a lot of things. So
you know, if you got tofind a way to again adapt to pivot,
but you have people on the teamwho are also like minded. Did
those fifteen years go by fast?You know? It feels like they went
by fast, because sometimes I feellike, why do I still not know
all the things I should know?And yeah, so yeah, they definitely
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went by fast for sure. SoI want to go back to the beginning
when we talked a little bit herein the combo. Also, it's it's
the quality ingredients. It's making surethat you know the the visual is there,
but the taste is as well.What what is your favorite part of
the creation process? Is it thegetting to taste all the extras? Is
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it the techer rating, because we'regoing to get to that too, But
what what makes your heart and flutterwhen you're thinking about creating cupcakes, cakes
or whatever it is? Cookies?Yeah, I mean, besides being eating
cookie dough which had nothing to alot way too much. Yeah, I'm
always out. Yeah, it's notgood. I have to like work out
every day to just balance that.It's really the the clients receiving their cakes.
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Yeah, that's the most like sortof satisfying about the job. It's
just people. Just I always say, we like the opposite of like someone
who writes traffic tickets. You know, like when people see us, usually
they're happy and they say, ain'tnobody happy to see that person with that
no pad? Right, So they'reusually just you know, excited about,
you know, seeing their vision cometo life. And and it's really special
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to custom cakes. And because theycan be you know, really to a
point where people see them and crybecause it's like a personal moment or you
know, like some sort of youknow, really like emotional connection. It's
really special for us to be apart of, as you say that,
in creating these custom cakes. Andyou already name Drop one of the biggest
names on the plant in this conversation. I don't know if y'all heard when
she says about the Kardashians, butyeah, we think about some of those
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folks, you know, the jayZ's of the world, the Callids as
we have the Wall of Fame here, the Kardashians. When you when you
see your creation in the hands andin the mouths of some of these folks
who yeah, can quite honestly callon anyone on this planet to create for
them. Let's speak on you know, some like Jay Z with being here
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in Brooklyn and New York, youknow, born and bred. What does
it mean to you to create thosecakes, those desserts, those treats for
some of the i mean the AListers of the world. Yeah, I
mean, it's it's always been reallyspecial to know that, you know,
sort of people like you said thatcan go anywhere, you know, get
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things from us. So it definitelysuper honored and excited even you know though
a lot of things come with alot of stress. Yeah, and pressure.
Oh yeah, yeah, you don'twant to serve y'all say no almonds
if you don't want almonds, that'sthat order up. Yeah. No,
we you know, we but youknow, we really try to be not
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known as like, oh, thisis like the celebrity kind of kind of
bakery, you know, because ourninety percent of our clients are really our
neighbors, you know, and Yeah, there's a lot of pressure with you
know, a famous person, youknow, receiving your cake, but there's
also a lot of pressure from mylike five year old neighbor we see every
day. Yeah, I for aworkday cake if we like for real,
(10:37):
Miriam, did you do that?Male? First, you don't put the
F in the name? That's thecase, yes, so you know,
so it's it's definitely a we allclients are really important. Yeah, you
know, that's really like maybe itsounds like a cliche. Obviously it's great
to have people who have millions offollowers on Instagram post the cake. That's
amazing, but the people that wesee every day are really important to us.
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And if people that we followed too, like we have people where we
did their you know, engagement cake, their wedding cake, their baby show
cake, and then five of theirkids' birthday cakes and then their next baby.
You know, so in fifteen years, you you know, you really
become a part of people's special occasionsin their their family. Never really thought
about it that way, but that'syeah, that's again you all being a
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cornerstone, being a pillar in thecommunity. Yeah, to to do that,
to focus on what's happening here inBrooklyn and branch out as I'm looking
outside and watching the people walk by, and to know that, you know,
there's peering eyes into the bakery andpeople are excited when they see the
colors looking through the glass. Howhow special is it to be, you
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know, a part of Brooklyn tobe New York bread and baked. I
don't know, I mean to haveit in the name, you know,
be cake. And why how specialis it to really be a part of
this community. Yeah, it's tome, it's amazing. I think when
we all as you know, allof us that live here, look at
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that New York actually is like oneof the most popular cities in the world.
You know, like when if youask everyone in the world where would
you want to live, you know, most of the people say New York,
you know, and and I thinkit's there's something really special about it.
You know. If you like alot of people move here, they
fall in love, they can't theycan't leave. They try and they come
back and you always kind of getget sucked in. And that's how it
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was for me too. So Ithink, you know, they say,
like if you can make it inNew York, you can make it anywhere.
I think that's a true thing.You know, we can we work
with just the craziest stuff, youknow, when we make it work,
Yeah, we're like, oh,twenty nine dollars for half an hour blacking,
that's Greatcose are that bad? Youknow? Yeah, you're right,
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you know, that's why. AndI realized that when I you know,
gon't talking about working great here,but Siren. But you just roll with
it, right because you're used toit. Right. But you know,
you just have to see those videosof people like sitting on the subway and
there's like a crackhead accid them leaningon them, sleeping while someone else was
like playing, you know, dancingand going crazes. For sure. So
I think we all kind of youknow, have you know, adapted to
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the city's challenges and growing with itand become you know, as strong people.
It's beautiful to see, yeah,the fifteen year success, but I'm
sure there were a lot of challengesin their starts. This day we mentioned
a few of them, particularly whenwe get to do this pod. You
know, we talked to business owners, black business owners who had to go
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through things like COVID and had tofind a way to pivot and create and
find a way to do something thatwas just quite honestly foreign to all of
us. What were some of thosechallenges that you're most proud of that you
all rose above during that extremely toughtime. I mean for us on this
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block, for example, I thinkwe were one of the only businesses that
was opened the whole time, Sowe were you know, as a bakery,
as an essential food business. Wewere open the whole time. We
had you know, I want tosay, before covid made about twenty five
employees or so, and then wewent down to maybe four or five whoa
like within like two weeks. Yeah, and also kind of just lost all
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business, right Like we our mainincome source was wedding cakes and big events,
which were all you know, cancelledon the March eighth, and so
pretty much that weekend we were like, Okay, I think our business is
shutting down for now. But thenwe you know, really quickly sort of
pivoted to kind of adapting to whatthe needs were, you know, so
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we said, okay, what's goingto happen? I mean people still going
to be home with their kids andit's still their birthday, so you can't
say like we're canceling your birthday becauseof COVID, So you know what,
how could we adj just to that? So we started a line of really
small cakes, really affordable like familycakes that we then could deliver to people's
home. Wow small like we woulddo like a Zoom party package where you
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get a small cake for yourself andthen you can mail cake jars to your
friends, you know. So wejust kind of came up with ways to
you know, have people have celebrationsat the at their home during lockdown,
you know, and we you know, people were still able to pick up
from here, yes, so wehad you know, having kind of barricaded
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with paralytical kind of like just likeright, and it was scary, you
know, our employees like they weresometimes just the only people on the train,
you know, because no one elsewill work stop. Right. So
you know, cake deliveries were veryfast at the time, because like we've
had videos driving through Times Square likewe would open I know, we would
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be like, oh right, thedelivery is half an hour, I said,
I'm sure from here todays like twohours for sure. It took us
everything, right, So so thatthat worked pretty well and people were just
very grateful that we were open,you know. I mean even places like
Party City were closed, you know, so people were come here and be
like, hey, do you whatdo you have? What can you give?
Cake? Balloons? Plates? Youknow. So we tried to,
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as you know, accommodate and adaptto what the community needed as fast as
possible. Quite honestly, I meanit sounds like it was, you know,
the lifeblood again. You know,I use this word in this phrase
a couple of times in our convo. The cornerstone, the you know,
the pivotal place, the you know, the the place for folks here in
the neighbor to the neighborhood, tocongrete, to gather, to know was
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a true and tried, trusted sourcefor happiness. And that's just, I
mean an amazing feeling to you know, be in that position we're sitting here
to you yep, yeah, yeah, well do ye well, go for
it. So for it. Thankyou, thank you so much, thank
you, thank you, thank you. Does Yeah. The one thing I
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wanted to say about that too,is so one of the sort of the
community challenges at the time was childcare, right, so for the people that
had to still work, like thefew employees that we had left our kids
were at home, yes, youknow, so that was a whole other
challenge. Can you go to workbut you have to you know, and
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give your kid at home. Youknow. Even my teenager would not do
anything unless I'm like, okay,you know what it is. So we
ended up there was a bar nextto the shop which was closed so come
on in, yeah, come on, you're part of the family. This
is a junction. No, therewere, So it's this is what the
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conversation about. It is about continue, it's about you know, thought it
was and yes it's out. We'renot stopping the great don't quit as we
say, you know what I mean. So so the bar that was closed
down, we ended up renting thatwith a bunch of other parents and we
were homeschooling the kids at the barso that all the employees kids could sit
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here. So bar is actually prettygood for school. So they all have
a plug, but I think theyhave a plot, they have a hook,
they have all the things. Soall the kids had their laptops on
the bar and us. So yeah, so we had all our kids next
door, you know, during theday, and then we had you know,
neighborhood kids who didn't have Wi Fi, we didn't have internet. They
were sitting you know, outside andin the coumpies on the bench on the
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side, on the bar. Soit was like a really kind of like
in the dead space. There wasa lot going on here, which was
that's an age and kept also peopleof social Yeah, you know, like
that's something that that people didn't realizeis that your kids were that at home,
you know, by themselves, withoutyou know, interactions. So it
was nice to have this pot ofkids that can every day, you know,
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interact with each other. The ideaof that and being that for Brooklyn,
being that for this community is invaluable, you know, and that just
shows another gosh, man, justanother extension of you know, we provide
more than just beautiful tasty snacks.We are truly here for you know,
(19:02):
our community, which is which isa serious situation. And it's what I've
been able to learn through doing severalof these conversations with a lot of black
business owners of just just of theimportance of being there for the community.
It's something that we have in ourculture and to see that be a mainstay
through these businesses that are also youknow, working their butt off and in
(19:26):
the business owners who have created theSleepless Nights lot. But just knowing that
that's a part of who you are, what you provide for the community is
extra special. So like, ifI continue on this conversation without acknowledging that
and saying thank you for that,I'd be a jerk. So oh,
let's what you know, and it'sand it's you know, the community also
is there for us. You know, like we our delivery truck was stolen
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at some point and we posted iton Instagram and it was like returned within
like two three hours because someone waslike, okay that you know, we
got to do this. Yeah,you know, so you know they were
Yeah, there definitely times where youknow, it's amazing how you know the
community he then shows up for youknow, our I don't know when that
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was, like two years ago.It was just crazy like flooding and you
know, many people had their youknow, homes destroyed and the lovely couple
that takes care of the space hereand cleans every morning, they were in
the basement apartment and it was floodedand they lost everything right and within like
us posting this like two hours,they had like twenty grand go fundme new
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car. Like it was like thecommunity just really you know, also you
know, comes back to you.So that's how it's supposed to be.
Man, I wish y'all had Ijust wanted to get before we brow.
I wish y'all had smell vision.I wish there was such things that because
well, if you have the kids, we have a handle that was bathing
back so home. We said thatearlier in the jat found about collaborating with
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other black disiness, those other smallbusiness owners and helping each other. You
know, one hand washes the other, you know, celebrating Black History months.
We're coming towards the end of ithere. How important that is to
be there for I mean it's kindof been the common theme of this chat
so far. But yeah, it'sreally amazing. I mean with Tanika from
lit Brooklyn, we've you know,we've supported each other's businesses for you know,
(21:18):
the last few years, and youknow, make cakes in the shape
of the candles and you know,just really done you know, fun things
and always like recommended each other toyou know, friends and family, and
you know, these things go welltogether. And then when you know people
always come in here and they sayit's not so good in here. I'll
come you know, And now we'relike, you can take it away,
collaboration, talk it all together,couple, come on in. Yeah,
(21:41):
welcome to be kicking wine. Comeon now, you know what's up?
Ring it up because how you doit. So we're we're talking. We're
having a conversation about how special itis to be a part of the community
here. This bakery has got tobe, you know, one of the
best from your perspective, if youdon't mind me asking, you're taking time
off of the route to get toget don't put my face under but thumbs
(22:03):
up, right, I mean,how special is it to have this place
for you to stop through to?Yeah, yeah, thank you so much.
Not too many places sell blue velvetfacts, you know what I mean.
But this is exactly what we've beentalking about this conversation. So there's
a property in Yeah, they goshow your faith, will blur it out?
No, no, fect knowing,No, this is exactly what it
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is. The cookies, the cakes, of candles, like we're saying,
celebrating Black History Month. I mean, it's it's just it's such a special
I wanted to grab one of thesehere and go through I mean everything about
gosh Man, just creating the informationthat is in here and sharing who we
are. Had that always been atthe beginning process when you're thinking of creating
(22:52):
this bakery, what you wanted todo, like or was this something that
came along the way because you feltthat it was something that needed to happen.
So from the beginning, we've alwayshad an internship program. For example,
wow, like we always wanted toalways saw the need to you know,
(23:17):
just support you know, teenagers.It's mainly mainly really young black women
that want to do what we're doing, right, So I think it makes
a huge difference when you see peoplethat look like you do what you want
to do, you know. Yes, So I think that's been something that's
been very you know impactful on youknow, these young people that come here
(23:40):
and learn and even you know sometimespeople come after a culinary school and they
say in the six months here theylearn more than when they were doing with
school. So I think that's somethingthat's always been very important, you know,
doing classes and you know, weon Halloween, we always you know
give away I don't know, likeseven hundred coupcakes or something, and you
(24:03):
know, we can see we seethe same people every year. They're like
the kids said, this is thebest place to tak her treat every year.
You know. Yeah, So it'slike it's a really good thing to
feel part of a community. Likeyeah, gosh, man, I'm just
I'm We've we've chatted a bunch,but at this point in time, I'm
just at a loss for words becauseit's just so amazing to see and to
(24:26):
know that all of those true emotionsand feelings and you know, intangibles are
a part of what this bakery is. Just it's a part of your DNA.
I mean, small businesses are reallylike sort of you know, the
heartbeat ofies, you know very much, and you know it's not really these
you know, big chains and bigplaces, so you know, and we
(24:51):
really want our you know, dessertsalso to be accessible for people, you
know. So that's why I'm alwayssaying, like I don't like the celebrity
label because then people think that theycan't afford it. You know. Meanwhile,
you can come here and buy twodollars copies from they happen if you
you know, so it's accessible,you know, and that's also something we've
(25:11):
been trying to expand. We areworking with Community, which is a meal
delivery service, so we're trying toexpand our desserts through nationwide. Basically,
there's also something that kind of grewduring the pandemic. It's that you know,
like they you know, chefs whowere all out of work. Also
in the kitchen started. You know, there's a collected kitchen here where chefs
(25:37):
are making meals that are being sentto people's homes. And we're also now
sending desserts like a subscription based service. So that's something that that's like one
of our goals this year is toit and nationwide, to you know,
send those You already went into whatmy next question was going to be,
you know, was as we startto you know, put a bow on
(25:59):
the convo, is like, yeah, how excited are you for the future?
And where do you see the cakeand y going here? And how's
hard that we hard to believe thatwe're twenty twenty four, you know,
I know, it's great, Yeah, what do you what do you see
for the brand? Yeah? Imean that's you know, like I said,
like the you know, the expansion, but you know with community to
the nationwide delivery. That's something that'syou know, a big goal or has
(26:22):
been a big goal of Mindful UStwo years and it's you know, slowly
growing and happening. And yeah,I mean otherwise, it's really just making
sure a quality stays the same andmaking sure that people are you know,
happy, listening to what people needadapt to. You know, what are
the you know needs of the community. Do we need to make sure you
(26:47):
know, we have things that aregluten free, vegany like, things that
you know, wade forever, peoplethat are more health conscious and people that
are you know, have different dietaryneeds. How do we accommodate everyone here?
And you're doing it all so wetried. You're a damn good job
(27:07):
of it. Before we bounce upout of here. Now, you know,
part of iHeartRadio, And I knowthat we've got the place pretty quiet
because we're here conducting an amazing conversation. But I can imagine that there's a
lot of liveliness between here and thekitchen next door, and there's music blasting
and going on, and it's alot of fun that's happened. And what
is on your put it like this, if you could on our app create
(27:30):
an iHeart Radio v kick Ny playlistand you have some tunes going up.
We're gonna help you, you know, and your team create What are some
of those songs that you're putting onyour playlist? So I'll play this here.
Is very interesting. It has avery wide range. I would say
it goes from like Sad David ILove to Nicki Minaj, Berner Boy and
(27:56):
Dave Matthews. Really man, it'sa yeah, it's it's a wide interesting.
You would yeah, if you wouldlisten to it all day. It's
all of that. All of thatis who you are, and all of
(28:17):
that is who the team and thefamily is. And that's what makes that
I know it sounds cheesy or cliche, but that's what makes every bite taste
like love. That's what it's.It's because it's who you are and who
the family is and who the teamis. Is that you have provided something
that's extremely special. But it's fromthe heart and yo, if it's some
(28:38):
Dave Matthews going in from Burner Boyand all of a sudden, this taboo
comes across the speakers, it's likeit's a rap. I cannot thank you
enough for your hospitality for opening upthe doors, for allowing us to have
this beautiful conversation on our building blackbiz pod and yes, be cake and
(28:59):
why be k and why I guessid at the beginning I knew it.
I told you. But it's aDavid. You can check something behind you.
There's a couple of days. Ohoh what is this? There's some
important wow, important figures. Waita second, hold on for a second.
Are you kidding me? Are youkidding me? Listening here the whole
(29:19):
time? Is it? But holdon? That's how special for this is
the Black History Month. But youhave some of the most amazing African American
figures And I am why how ismy face on here? Thank you?
So? Oh my gosh, thankyou so one of that. See we
(29:42):
need to you know, get yourflowers aka your cupcakes. Oh oh my
gosh, I cannot tell you.That's highlight. Wow. Highlighting people like
us is huge. And that's whatyou know, it's all the how you're
going to say it, like,that's that's what we need. I don't
know to thank you so much.I'm like seriously fighting back tears. I
(30:04):
look at Hammond Ali and Nelson Mandelland I'm looking at Oh my gosh,
my face city here. What isoh like, Oh my gosh, this
is yeah, this is so beautiful. And and let this be the beginning
of an amazing relationship, friendship,collaboration. Whenever you need my help,
however, I can utilize my platform. That's what this is about. Man,
(30:29):
Thank you so much, no,thank you, so can we hug
it out? And no exposure iswhat that businesses need, you know,
and that you're you're making that happen. Now you don't have to duck under
their own blog. Oh my god, yeah this, oh my, you
guys are so special for this.Like I'm just trying to do my part.
(30:52):
That's the thing. It's it's yeahhuge. You know, anyone that
sees the story and that comes hereand supports this business, it's, you
know, part of that story.So that man, well, thank you.
I'm trying. I'm trying. Thankyou for being a part of our
building Black Biz podcast. And makesure when you're in Brooklyn you pull up,
you know, don't don't don't walk, don't run sprints. Yeah,
(31:17):
oh my gosh, oh my god. Now it's I'm sitting here, I'm
shaking. Oh, thank you somuch. Thank thank you, thank you,
thank you. You didn't have todo that. You seriously all,
no, no, you're not eatingthis. Man, Yeah I'm not. Yeah yeah