Smart Shopper: Enacting Change to Get What You Pay For
August 15, 2016•26 min
Consumers have power to make sure probiotic and supplement manufacturers deliver on the promises on the label.Why are there so many microorganisms in your probiotic? Marketing techniques convince you that more bacterial strains in your probiotic make the product more efficient and better for your health. But, do all of those strains survive packaging, shipping and storage before you ingest them? Do all of the strains survive one another, or do they have a battle royale inside each capsule and only the strong survive? Pushing for a certification program for probiotics is the only way to guarantee what you’re buying is actually what you want to consume.Listen in as probiotics expert Natasha Trenev shares how you can make sure you get what you pay for.