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June 26, 2026 19 mins

How do you build trust and brand preference when a hospital joins a larger system—especially in communities that value their local identity? In this episode, Cody Albert and Christina Thompson of OhioHealth share real-world insights on using research, strategic communication, and community engagement to guide hospitals through early integration with clarity and confidence. Learn practical approaches to introducing a system brand, aligning stakeholders, and strengthening connections in new and rural markets during times of change.

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