How Piggly Wiggly Created the Modern Supermarket - Our American Stories

On this episode of Our American Stories, grabbing a basket while grocery shopping may seem second nature today, but the idea was once groundbreaking. And that was far from the only thing that changed when Piggly Wiggly—the first modern American supermarket—opened over 100 years ago. Mike Freeman is the author of Clarence Saunders & the Founding of Piggly Wiggly: The Rise and Fall of a Memphis Maverick.

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