How Nike Took a Bet on a College Basketball Player From North Carolina and Won - Our American Stories

On this episode of Our American Stories, at the time, no one knew just how great Michael Jordan would be in the NBA, but one underdog sneaker company—yes, Nike was an underdog then—decided to take a chance on him. However, the true turning point came when they focused on a rising director: Spike Lee. The rest is history.

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