April 12, 2026 • 45 mins
In this episode of the Duncan Duo Radio Show, Andrew Duncan dives into the world of AI and its impact on the real estate industry. Joining him are Joe Hasani and Wade Swikle, experts in security and smart home technology. They discuss the rapid advancements in AI-powered home security, smart home features, and customer service. From voice-controlled smart homes to AI-driven customer support, Andrew, Joe, and Wade explore the exciting possibilities and challenges of integrating AI into their businesses. With a focus on innovation and customer experience, this episode is a must-listen for anyone interested in the future of real estate and technology.
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Speaker 1 (00:00):
Welcome to the Duncan Duo radio Show.
Speaker 2 (00:03):
I'm hosted by Andrew Duncan, the official real estate agents
of the Tampa Bay Lightning. That's Tampa Bay's top selling
real estate team with over three billion dollars in sales
and thousands of homes closed. Sell your home with these
guaranteed in fourteen days or they'll buy it. Basically the
Duncan Duo dot Com. Here's your host, Andrew Duncan.
Speaker 3 (00:24):
I'm so excited to have two guests on the show
today that are incredible partners for my real estate team,
the Duncan Duo team. We've got Joe Hasani and Wade
Swikle with two college brothers. And Joe it is Bulldog Security,
I believe. Is the name of your company, correct. I
don't want to name I don't want to call it
the wrong name because but it's still Prime Protection. So
(00:46):
because you guys are gone through some name changes the
air correct.
Speaker 4 (00:49):
Correct, So both still work but for all intents and purposes,
Bulldog Security on the ADT side.
Speaker 3 (00:56):
Got it cool and then Prime Protection on the smart
home type. Yeah, so they do. So you guys do
a lot of cool stuff. Wade Swykle with two college brothers,
both been pervert partners in my real estate team for
a long time. My customers like rave about you guys,
and you know, one of the things that I always
look for is kind of best in class, and you
guys definitely epitomize that. And so I'm excited to talk
(01:16):
to you guys both today about AI and technology that's
kind of changing not just a real estate space, but
changing you know, all of our businesses. And so I
first wanted to start with, you know, kind of what
are you guys seeing in your businesses? And then I'll
share some of the stuff that's happening in mind. What
are you guys seeing in your businesses changes with with AI?
Like Joe for example, I would assume the AI starts
(01:39):
to get involved in some of the home security type
stuff like voice automation and you know, different things like
that are coming. The camera technology, the all of that stuff.
Speaker 4 (01:49):
So a lot of it you're seeing right now is
in the camera technology. Right So what used to be
a camera that would cost thousand thousands.
Speaker 3 (01:57):
Now I remember I remember like even six and seven
years ago putting cameras in houses, and You're right, thousands
of dollars for those to record in like ten eightyp
and now it's like like eight K and like it's
just advancing so fast.
Speaker 4 (02:11):
It is advancing like crazy. Well, what's nuts is the
expensive cameras used to be able to differentiate from say dogs,
people cars, right, Yeah, and you were spending seven thousand,
ten thousand, twelve thousand dollars for.
Speaker 3 (02:24):
A camera, right.
Speaker 4 (02:26):
The ones you get for like ninety nine dollars now
on Amazon.
Speaker 3 (02:29):
Can do all those things.
Speaker 4 (02:30):
You can do a lot of what we're talking about.
I mean, it's incredible how much has shifted in such
a short period of time. Yeah, in the alarm kind
of business, I'll touch on that here shortly, but that's
still kind of status analog.
Speaker 3 (02:46):
Yeah, still a little analog.
Speaker 4 (02:48):
Everything kind of communicates with your phone. Everything is interactive.
The cameras interact. They've made it so simple. So AI
does or mL does play a factor in that. But
you really see a big time in the camera technology.
Speaker 3 (03:03):
What I see starting to happen specifically with the camera technology,
and again just looking at different tech in the space.
Is an example would be you know your smart home lock,
you walk up and it recognizes you, and your smart
home door just automatically opens and then you being able
to verbalize and say certain things based on voice recognition,
like turn the TV on to Cable two and channel
(03:25):
fifty seven and it does it. Or you know, start
my hot tub, or turn on the saana or or
open the garage door. Those are things that are like
advancing to where especially with like AI voice recognition and
some of the stuff that's moving along in that world,
it's a matter of time before a lot of the
smart home features, in my opinion, will be completely controlled
by your voice or your or your image.
Speaker 4 (03:48):
A lot of that actually does exist.
Speaker 3 (03:49):
Yeah, it's just just a matter of integrating it.
Speaker 4 (03:52):
And so it's still a little it's still a little expensive.
But just like the camera things, it's gonna change.
Speaker 3 (03:57):
It's fastly moving. And similarly, like the the ability to
optically open things and and all this stuff is just
moving at such a pace whereas before I used to
see those types of things only in like the corporate
world because it was cost prohibitive. Like of course, this
CIA is going to have optical you know scan retina
scan into the door, and it's gonna cost all this
(04:18):
kind of money. But now like you're home safe, your
your bedroom, your all of these things are coming at
such a pace and so wade from your perspective. This
is something I thought about, and I think this is
kind of crazy from a moving perspective. I think it's
a matter of time before your movers you're gonna have
body cams. Yeah, you're literally gonna have cameras and your
(04:39):
movers like you know, so so like if you want
to ensure that your customer that said you broke this,
or that you did that or you know, you scratched this,
like literally like the camera technology and the and the
and the tech even things like the Internet like Starlink
you know from SpaceX who I'm a fan of covering
you know, the whole world with internet like a Eventually,
(05:00):
it's going to get to the point where, like all
that's going to people are going to be able to
stream and watch to ensure their stuff is protected.
Speaker 5 (05:07):
And I've thought about that all that exact same stuff.
I actually thought about having like a live stream in
our office, like on the on the job, so that
people could tune in any time and see that we're
real people running a real company. But there's already some
tools that are are along those lines. Obviously, you've got
like metaglasses and things like that. But we have dash
cams in our trucks and they they will sense if
a driver picks up their phone, they'll sense if there's
(05:29):
a hazard and it'll alert the driver in real time.
It'll alert our operations team. It'll do safety scores each driver.
Speaker 3 (05:35):
That's awesome.
Speaker 5 (05:36):
We also, I mean right here, we've got cameras and
we have a tool that we use called live Switch
and it works on a customer side where we can
text them a link and they don't have to have
an iPhone, they don't have to have FaceTime. They click
the link and they're automatically connected with somebody and they
can walk around their house with a live moving consultant
on the phone and it'll gather inventory around the house. Yeah,
(05:57):
and the movers can also use that because when they
get to the job site, they can retake the inventory,
make sure it matches up with the estimate. Yeah, and
that the salesperson got it right, and they can scope
for pre existing damages or anything like that, so that
there's that constant stream of communication back and forth. It
helps with quoting, it helps with operations safety. That's all
really really valuable.
Speaker 3 (06:18):
Stuff. Yeah, and it's it's moving at such a pace
where this is going like I think for a lot
of our listeners right now. Again, if you're super up
on technology and AI, great, If you're somebody that's afraid
of it because you saw I Robot and Will Smith
tak over the world like or you know with Mad
Max or whatever, Like, the reality is is like, we
can't We're not gonna be able to stop anything if that.
If it goes that way, it's going that way. Like
(06:39):
it you know, at this point you have to embrace
it and find ways to add value to your customers,
add value to my salespeople, and then just be more efficient.
And so a couple of things that we're seeing roll
out now is you know, AI calling and texting. You know,
so AI is now being able to intuitively look at
things happening in your day, database that your customers in
(07:01):
terms of how they're acting, and then respond in a
fashion that mirrors what they're doing. Like an example that
we're rolling out is if a customer is on the
phone with whether it's an AI call or our agent
and they say something like I'm you know, I'm looking
at buying a home and I'm going to use my
four oh one K for the down payment, right, or
(07:23):
I'm going to do a ten thirty one exchange, or
I'm interested in flipping houses. Whatever they're communicating right. You know,
how it happens now is that whatever their interest is,
now my agent has to go out and somehow find
the information or evolve the information, and somehow supply that
information to them. Now, what's happening is what they're expressing
and communicating an interest in AI is simply acting without
(07:46):
an agent's, without my team member's interaction, and then delivering
those messages to them. So the next email that gets
fired to that client is how to use the four
o one K for a down payment or how to
do a ten thirty one exchange, And then the message
after that is, hey, here's our partners that do these
things where you know, here's the success story of someone
that did that. Like it literally is taking the information
(08:06):
in and then distributing the message back to the client
with information that the client is already seeking without without
requiring human interaction. It is crazy, and at the same time,
while it's a little bit scary, it's providing a higher
level of service to the client because you're actually delivering
the delivering them what they want in an automated fashion.
(08:29):
And similarly, the AI is meant to be intuitive, So
like the one that we're working through now, if my
agent is talking to this customer every day, the AI
is not going to really get involved with that. It's
going to see it's going to be like, okay, well
I don't need to there's a communication pattern here. Or
if the agent had a phone call about selling their home,
the AI is then going to come behind it and
(08:50):
send supporting Well, hey, here's just so you know. I
know you talked to Jackie yesterday. Here's a link to
the video about us selling homes and what we do differently,
And like it's going to intuitively start to look for
opportunities to communicate with the client the things the client
is seeking. Like if the client clicks the home value
on the website, the next message is going to be like, hey,
I know you looked at the home value on your website.
(09:11):
I want to make you aware of here's how it
compares to other Like it's literally going to deliver them information.
And I think in both of you guys's businesses, it's
going to be the same. These are things that are
coming for all of us. These are things that are
going to get integrated. It seems that tack a lot
of times because there are so many real estate agents
and entrepreneurs. It seems it gets into real estate first
and then you know, I feel like real estate and
(09:31):
car dealerships are the places that get stuff like this first,
and then it starts kind of rolling out to other companies.
Speaker 5 (09:37):
Yeah, We're absolutely seeing it on so many levels. And
I can talk about this all day. I just made
a whole page of notes. But customer data. We can
plug in our customer lists that we service over twenty
thousand customers over the years, and it'll pick apart the
most profitable jobs, it'll pick apart the best customers where
they live, and then it'll give us demographics on those customers.
(09:57):
Of course, where do they go, where do they get
their coffee from, what do they want, what do they
listen to, what kind of lifestyle are they living? Not
just the demographics, but we're also able to scrape the
internet and find listing data, so we don't need an
MLS log in.
Speaker 3 (10:09):
Like like an agent. We can see every house for
sale and how likely, how likely are they to transact again,
how long it's been since they've moved, are they likely
to move again?
Speaker 5 (10:18):
And it'll even scrape the pictures on the listings and
let us know what houses are vacant, what houses have
furniture that they're probably going to need to move, And
we can send them postcards, we can call them, we
can email them, we can find out who the agent is,
we can touch base with them. And then customers are
using it too. They're going to chat GPT and they're saying,
who's the best mover in town, who's the best.
Speaker 3 (10:37):
You have to build your you know, And a lot
of it's geared on reviews, right like which they'll read
over the years. It's meant to you know, it's meant
to find reviews, and you know, I even get agents
from my team that get that that you know, that
have the reviews mentioned specific things. Like Like an example
the other day was we got a customer that called
(10:58):
and wanted to speak to a particular agent because the
reviews mentioned repeatedly about her in our business, So not
just reaching out to our business, but reaching out to
our business and wanting that particular agent because that agent
is mentioned in the reviews for this specific niche type
of property. So the more specific the reviews are, or
the more specific you are with content, the more that
AI will deliver people to you. And it really is wild,
(11:21):
and you know we're up against the break, but I
want you got the next segment, the next thing I
want to talk about, which I think is also just
completely wild, you know. But all of this technology, the
purpose of it is to provide a better level of service.
Like I'm not somebody that believes I'm going to lay
people off, Like I'm I don't have any desire to
(11:42):
do that. Like I hear huge tech companies saying, oh, well,
we're gonna let AI replace all these people. I want
the AI to be a tool to help my people
perform better, to help my agents perform to their clients better,
to help my transaction coordinators get a longer runway to
where maybe they can earn a greater bonus and manage
more transactions because they're using these tools. But one of
the neatest things that I think is coming with AI
(12:03):
is and I'll tell you I'm not going to name
the company because I'm not going to give him free advertising,
but I had a plumber come out to my house.
The plumber says to me, Hey, do you care if
I record our conversation about everything I'm going to tell
you I need to do in your house. I was like, no,
I got a problem. Cool, you know, like and again
there'd be some people that would say no to that,
but he explained why. He's like, you know, we do
this so that we so our bosses know like what
(12:25):
we went over and you know, so there's no confusion.
And so he's like, they rate my job performance. AI
will rate my job performance based on the conversation I
have with you, the inflection in my voice, how positive
I am, how I present options, how how I present
fee structures. And I was like, that is brilliant. And
he did a great job, right And obviously I you know,
(12:48):
I worked with him and they did some work for me.
And I took that back and I said, Okay, who
in the real estate space is doing this? So now
we're looking at having customers say yes, it's okay for
you to record the conversation because there's two things that
happened from that. One is that AI can coach the
agent to get better. But two, it's a record taking
thing to where if that customer said something, or we
made a promise or a commitment to that customer. We
(13:09):
can make sure that it gets followed. How many times
your salesperson go out and forget to tell your operations
people something about a job that your operations people could
have known if the voice conversation was transcribed and uploaded
into a CRM and it said, hey, look, she asked
for these three things like that. We'll talk about that
after a break because I think it's a really compelling
thing that we're going to see in a lot of
businesses very soon. So we'll be back after a quick
(13:31):
break around the Duncan Doo Show.
Speaker 1 (13:32):
Back to the Duncan Duo radio show.
Speaker 2 (13:34):
The official real estate agents of the Tampa Bay Lightning
top team in Tampa Bay over at three billion sold
in counting.
Speaker 1 (13:42):
Now your host Andrew Duncan, so back.
Speaker 3 (13:46):
Here on the Duncan Duo Show talking about the Tampa
Bay real estate market. We got Joe Hassani with Bulldog
Security and Prime Protection. Wade Swyckle with two college brothers.
Wade Swychle, by the way, everybody, one of the best
wiffle ball slow in all of Tampa Bay. Literally, this
guy breaks home run records like I am I not?
Am I am? I telling the truth? Like I look
(14:07):
the other day and he was posted on social media
because he's like, you know, he's a great athlete, and
it showed like the batting averages and the home runs
and it was Wade Swykle number one and every single
thing undefeated, bat in five sixty hit thirty seven home runs.
I'm telling the truth, like you're you're a stud.
Speaker 5 (14:22):
Like that's kill other passion project of mine. I ran
the Suncoast Whiffle League. Yeah, play competitive withfle ball. Yeah,
he's killing it and we raised money for charity while
we're doing it.
Speaker 3 (14:30):
Absolutely kills it. So very very cool sidebar. So So anyway,
we were talking about AI and tech and you know,
the the interesting thing about the things that are coming
is I had this plumber, like I mentioned, come out
and record the audio, and it made me decide to
go out to my team. Now some of my agents
are going out and recording their presentations and coming back
(14:50):
in AI's coaching them on things they could do better.
But like I mentioned, the most important part of that
in terms of recording a presentation, the audio of a
presentation and getting the in Florida. You have to have
you have to have you have to have disclosure. They
have to know that you're going to record it. You
can't record it in secret. And they have the opportunity
to say no if they don't want it recorded. But
I think if you explained it properly, a lot of
people will say yes to that. Well, what we're finding
(15:13):
is we're improving operationally because there's times when you know,
in a one hour meeting, a salesperson will forget that
during the showings the cat was supposed to be put
in the laundry room, or this or that, whatever the
customer's request is. The salesperson, as salespeople oftentimes do, they
may not be great at the details, but they're great
at presenting and all of that. So it's improving us operationally.
(15:36):
And I think a lot of businesses are going to
start going to this model where the salespeople and the
and the service people are going to be recording audio
at a minimum, including maybe even video to where to
meet the customer's expectation so that something the customer said,
you don't have these, he said, he said, She says, well,
they told me in the appointment. This actually mister seller,
(15:57):
we're going to go back to the transcription and we
looked through it and that actually didn't happen, you know.
So it's a cya, but it's also how can you
improve the service to your client? Yeah? Absolutely, And we
record every call.
Speaker 5 (16:08):
There's an announcement when somebody calls in, and our team
has like a co pilot dashboard that's up during the
call and it fall it tracks their scripts and it
scores them, so it keeps people on script saying if
they forget something, it pops up reminders, rebuttals, whatever the
case may be, and we can go back and check
the scores and it helps just provide that consistency and
that accountability for the team so that the client can
(16:30):
get a consistent service.
Speaker 3 (16:31):
Yeah, and I think it's going to go even further
than the phone Like we've had the phone type for
a while. I think it's going to go to in
person type stuff your movers that are out of the
property and then the customer says, hey can you put
this in that room or hey can you pack these boxes?
I forgot that in a quote because so many customer
complaints come from one of two things. Either the customer
said something to the salesperson or the operations person. Then
(16:54):
that person didn't document or forgot or whatever, or the customer,
who in my opinion, is not always right, tries to
pull one over on you and say, well, your person
told me this right, And then you go back and
you're like, actually, that didn't that doesn't exist, you know,
like accept responsibility for this because you didn't communicate that
at all. We have the recording here and we've transcribed
(17:15):
it and it's uploaded into our CRM. And I just
went and asked Claude, you know, hey, look at this,
you know, or whatever chatbot you want to use, look
at this conversation. Was this ever? Did this ever happen? No?
So it's in my opinion, it's gonna it's gonna help
provide a better level service. But it's also going to
eliminate some fraud and some some scammy customers, but improve
our salespeople, improve our operations people, and prove our service people.
(17:35):
So I think it's coming like it's it's it's pretty wild.
Speaker 4 (17:38):
Well, I think it takes out the bad actors on
the sales side too.
Speaker 3 (17:43):
Because you know, sign somebody up at something that they
didn't agree to. And then we can go back and
look at it and say, hey, mister salesperson, that didn't happen,
you know, like and of course then you have the
disciplinarian act of saying, hey, look, you can't work here
anymore because you did something that was dishonest or whatever.
And and so but I think it does it. It
it improves a level of service to the client. I
(18:05):
think the client, you know, the ones that embrace it,
will get a benefit from it. And that's really like
I try and be as optimistic as I can, because
there's all the fear monitoring around the world about AI
and tech, like, oh, we're gonna everyone's going to lose
their job, and it's going to do this, and it's
going to do that. And yeah, there will be some
people that it that it does, but then they repurpose
(18:25):
and then they find something, They find something else to
be employed by, whether it's the tech on the AI side,
or they use the AI to start a business, or
they use the AI to become a better employee at
the next company. So they become valuable enough to not
you know, get get you know, terminated, because they all
add value to the customer, to the business. So so
I think this revel I'm optimistic about the AI revolution
(18:48):
in terms of all the positive things are going to happen.
Of course, is there that risk that it turns into
you know, big brother and you know, yeah, but like
who's I'm you know, I'm not stopping it? Like why
not race it? Look at it as optimistically as you can.
Speaker 4 (19:03):
Well, I've got a thing on that. So a lot
of going back to phone calls. Right, So a lot
of the larger corporations now outsourced to overseas anyways, correct, Right,
So why not keep that here with an AI that
they built correct around the customer service for their.
Speaker 5 (19:21):
No.
Speaker 3 (19:21):
And it's a really good point. So if you think
about it, So I'll give you an example. So let's
just say that instead of having one hundred people overseas
working at some discount labor, now you've got an AI
company that's going to have two hundred engineers that's going
to create it's going to create GDP for companies that's
going to improve their profitability. And while those people that
are calling in the Philippines or wherever you know aren't
(19:46):
as necessary anymore. Uh, there's still there's going to be
other jobs that get created and other GDP that gets
created from the these new enterprises coming up, and then
tech employees and people that have to manage those systems
and the and the tech. It's going to create a
different segment of jobs. I think, a higher paying job.
And I think if it improves companies profitability, then you know,
you have you have more wages that you can pay,
(20:08):
you have more people that you can hire, you have
more customers that you can serve, and so, like I said,
I try and be as optimistic about it as I can,
because I think there's a lot of pessimism out there.
For sure.
Speaker 5 (20:17):
Well, it improves efficiency too, and when you don't have
to pay all these extra costs that used to require
hours and hours of manpower, and you can put a
spreadsheet and claud right now and it'll come up with
the most complicated formulas that would take hours to otherwise
build out. And if you can eliminate that extra expense,
you can pass that to the customer and they can
ultimately save money and your key prices low on this, and.
Speaker 3 (20:37):
Then they don't need the as high of a wage
and they don't like So it's it's literally like in
a sense, it's like look, and I know this is
kind of a polarizing topic. And you know, there's probably
plenty of people listening to the station that loved Doze
and all the things that it did to try and
improve the efficiency of the government. Right, Well, this is
kind of Doze for the private sector. The AI is
(20:58):
meant to weed out fraud abuse the scale, like, it's
meant to kind of weed out some of the fluff
that essentially could deliver better prices to customers and better
wages for the people working for the businesses that adopt it.
And so I'm excited to be rolling some of the
stuff out because I think that it is groundbreaking the
things that we're going to be able to do. Being
(21:19):
on the being some of the first people to roll
out some of these services at a couple of the
tech companies, and then being involved on the investment side
of these companies, so you get to kind of see
what's happening. I'm excited because I think that, uh, the
people that are first to market with some of this
stuff and learn it faster, are going to are gonna,
you know, move quicker in the market, They're going to
grow faster, They're going to deliver better and then embrace it,
(21:42):
because I think there's plenty of companies out there like
I was, I was literally and rub against a break
against we'll come back. But I've got a story about
an agent that I said this, I kind of described
this too, and that they were very like their response
was completely off of what it should be. And I
don't think they realize like how fast this is moving
and how much they need to adapt. Because I made
(22:04):
a joke like, you know, at some point, my best
agent is going to be you know, And I put
it in a meme, like I put the picture of
like the robot guy or whatever, right, And I was
talking to a buddy in Louisiana and he's like, no,
that's never gonna happen for me. And I'm like, imagine
if you're serving more customers, Like imagine if the robot
can go open the door or you know, they can
go to attend the inspection and come back to you.
(22:25):
It's like you're not necessarily giving away anything, but like
the more that you don't embrace some of this technological change,
the more that someone else will. And then you're getting
you know, kind of outsourced yourself. So we'll be back
after quick breakoun on the Duncan.
Speaker 2 (22:39):
Do a Show. And we're back with the Duncan Duo
Radio show, Tampa Bay's number one real estate team, over
three billion in sales, thousands of heavy clients and official
partners of the Lightning No Your host.
Speaker 3 (22:51):
Andrew Duncan, so back here talking about AI, real estate,
AI and movie and AI in the security and you know,
home home tech kind of smart home technology stuff with
Wade Sweichel from two college brothers Joe Hasani with Prime
(23:13):
Protection and Bulldog Security and and you know, it's interesting,
like you know, in the Duncan Duo's business like we're
rolling out AI into all these fields and you know,
with the perception of making life simpler for customers, providing
better value and efficiency. But Wade, you touched on this too,
the marketing aspect, like how much AI can do for
(23:36):
you know, Like like I hear all these stories right
now of enormous private equity coming in and buying out
service providers, plumbers, AC companies because these private equity and
they're trying in a real estate space. I've gotten calls
from three different hedge funds wanting to buy my real
estate team. I got no interest. I'm I'm I'm here
like you know and and so. But the reason they're
doing it is because what they want to do is
(23:58):
they know that you might be a really good real
state agent, or you might be a really good you
might have really good movers, you might be really good
at your business. The plumber might be really good at
his business. The AC guy might be really good at
his business, but he's a good provider, he's not necessarily
a good marketer. So they're coming in and buying and
then revolutionizing and using AI to take over the marketing
and basically buying out a lot of businesses that could
(24:18):
solve this problem themselves, that could fix their marketing themselves
with AI because it not only can it help you
deliver customers deliver customers to you, but it can help
you target and focus. It's it's becoming its own. You know,
there's there's ways for you know, AI to be your
own marketing agent, to help you generate content and help
you get a message out, help you improve your website,
(24:41):
your SEO, all of these things that somebody might be
a really good plumber, but they may not be good
at running the business side. And private equity is coming
in and basically squashing some of these people like like
taking their like giving them money, and they think that
they you know, they're great, they just got bought out,
But then that private equity company is three xing that
business in the year with things that that business owner
could have done themselves.
Speaker 5 (25:00):
I know a lot of people get really annoyed when
they're getting spam calls, texts, emails, all these different mailers
that don't pertain to something that they need. AI helps
refine it so that you're only getting in front of
the customers that actually need your service or your product.
And that's super viable because it makes it more efficient
on the business. We talked about how it can save
money pass along to the customer, but also it's only targeting,
(25:21):
like you're only if somebody has a problem. Now they're
starting to see options that populate automatically. And then I
use different AIS for different things. Gemini is really good
for generating graphics, so I prompted I might upload a
couple examples, and then it creates a graph in fifteen
seconds that we can put on our social media that
used to take hours with a graphic designer or Canva
or whatever you were using before it can pop it
(25:43):
right out.
Speaker 3 (25:43):
And same thing like the ability for that. Each of
the each of the large language models have like their
own benefits. There's really kind of a handful of them.
There's there's Claude, There's there's Chat GBT, there is Perplexity,
there's Grock, and and then I would say that's probably
am I missing any I think it's probably the Gemini. Yeah,
(26:04):
o guy. Gemini is like incredible, right, Like we have
that through Google. We're a Google partner, so so we
have Gemini, the professional Gemini for all of our team members,
all of our agents, so they can they can use
Gemini even searching their own email and all these things.
So but the key to like each of them is
they they have the each of them have their pros
and cons. Some are good at others, and eventually they
(26:26):
they try and target each other and get better. When
one's good at something, the other one tries to catch up.
So it's always changing, like you know, like in terms
of the AI. So I do think it's a good
idea to stay involved in using different ones because different
ones can do different things. Like we have Claude doing
some automations. We have Claude doing photo editing like you know,
(26:46):
and and doing a better job than you know a
photographer that takes hours to use you know, photoshop to
try and you know edit photos. But I but I
think the key to understanding, like what ends up happening
from here you mentioned wide with marketing is that targeted approach.
So I've been a mass media marketer for twenty something years.
I run billboards, and I've done TV commercials and I'm
(27:08):
at the lightning. And what I've discovered with AI the
last few years is that a lot of the people
I'm running an AD to are a waste, you know,
Like I'm running an AD to half the audience, and
half of that audience isn't a potential client for me,
and certainly not a potential client for me anytime soon.
But I've spent years and years and years building a
brand and spending all that mass media dollars. Then now
(27:30):
I can cut some of that back and go more targeted.
Because I have a known brand, I can say, you
know what, instead of running six billboards, let's cut it down.
We still want to be top of mind. We want
people to see us, drive and buy. We want the
force multiplier. But I don't need as many because now
I can run ad campaigns and say, hey, now let's
just run ad campaigns to this particular demographic that's most
likely to buy or most likely to sell, or as
(27:52):
an agent, most likely to leave their company, which we
have ad campaigns running right now to recruit agents that
are deploying ads on social media only to agents that
AI has identified based on their transaction history and how
long they've been at their brokerage, how likely they are
to exit their current their current job. So it's it's
wild how much AI can allow you to target as
a business owner. Whereas before I might have spent millions
(28:15):
of dollars on mass media in a year, now I
can cut a lot of that back and be very
hyper targeted. And how my ads only running to people
that are much more likely to be customer's mind.
Speaker 4 (28:24):
Is that automated or is that something that, Yeah, pull
the info first and then you have a marketing.
Speaker 3 (28:30):
So so the the there's a service that we use
for the agents to pull the agents. Most of the
rest of it is automated, and the agent thing will
be automated in no time, like you'll be literally it'll
be able to automatically update your database of people because
let's say an agent changed companies. Right now, AI is
helping us identify who those people are likely. You know
who those people to move likely are, and we're deploying
(28:51):
ads to them eventually, uh, and so we update it
every month. Eventually they'll be able to have plugins and
API integration to where it'll just flow like you'll be like,
I only want to run these ads on these providers
to people that are likely to leave. And if they
change and they join a new company, now they come
out the database because now they've moved, you know so,
and customers same thing. Like you can look demographically and know,
(29:14):
like based on how long someone's lived in their home
or they're what they owe on the home, or how
old they are, or if they own homes in other areas,
and identify groups of people that are much more likely
to sell their home just based on the demographic. Whereas
if I ran a billboard or a TV commercial in
the past, I'm running into a whole audience. The majority
(29:35):
of that audience isn't a potential client. Now you can
take those same ads, those video ads or YouTube ads
or you know, Netflix or Hulu, and you can deliver
the ads only to the people that are very likely
to transact, so it's crazy.
Speaker 5 (29:47):
And it helps you refine your message to people too,
because we all know a confused buyer doesn't buy. So
you can prompt chat GPT and say, write this, like
copywriter Joe Polish would write it and give me something
that simplifies my message with a clear call to action,
so that people know exactly what you want. You could
have it right job descriptions YEP and job posting ads
so that you can attract the perfect person that fits
your culture with your team. And that's been a super
(30:10):
viable piece too, because I've been super guilty of writing
super long winded emails or long text and you know,
not getting my point across.
Speaker 3 (30:17):
It's in my head, but I can't quite literally I
do the same thing. I'll literally I have Gemini or
Grock say, hey, here's what I want to get across.
Here's the information I have. Write the email to this person.
Like like I was working with an attorney recently and
I literally was like I had this long email and
I was like, Okay, it's way too long. Let me
revise this because I'm going to get charged for an
(30:38):
hour of them reading it. So let me revise this,
and Jim and I got it down to like a
couple of paragraphs, right, and and I think there again,
the people in the industries that evolve fast enough with
this are going to be are going to be light
years ahead of the people that resist it or that
don't you know, don't engage and learn it. Like I
challenge my agents, I tell them, I'm like, look, you
(31:00):
guys all need to be using AI way more than
you think challenge yourself to do. Even if it's just
a certain amount of queries per day into AI, you
all need to be using it more because you're not
going to AI isn't going to replace a real estate agent, Okay,
Like it's just not like, well, I can't say never,
but like it's not on the verge of replacing the
real estate agent. Robots aren't showing home Like could that
(31:22):
be in the future maybe, but in the interim. What
I what I'm telling people is, look, AI isn't going
to replace a real estate agent. But what is going
to happen is the real estate agent that embraces AI
is going to replace the one that doesn't. And that's
what I think is happening.
Speaker 5 (31:33):
And another really helpful thing, I'm glad you brought up
the attorneys because you can take an eighty page contract
and plug it in and get the highlights rather than
have to pay your attorney to summarize that for you.
You can summarize it now you don't necessarily you can
literally legal advice. But so funnyist of it.
Speaker 4 (31:48):
I put it against like a couple of different ais
in those scenarios, and I use like Claude or chat,
I'll have a perplexity like.
Speaker 3 (31:56):
Search and tell me what I can't can't do? Yes, same,
I just had I needed to update a lease with
our title partner, and I literally it was just like,
you know, take this lease and the updated with these
terms and the price and it's done versus before that
would have taken you know, ten or fifteen minutes going
through reading it. The other part that I thought was
interesting is like how basic legal documents? And again I'm
(32:19):
not an attorney. This is not legal advice. Okay, you
know this is this is this is not legal advice.
I'm just telling you what I have personally done, and
there are you know, look, I think a lot of
people will say, like, you know, the legal business gets
a lot of hate from people, right, like, oh, everybody's
a lawyer, and the lawyers are all bad until you
need a good one, right And I think real estate
agents can be the same way. But there are a
(32:41):
lot of legal processes that are and legal documents that
are pretty standard and kind of rudimentary that don't have
a lot of complications. You know, simple things that you
can do that you would have had to hire a
lawyer before. Now you can still certainly hire the lawyer
to do it. But I'm going to bet money a
lot of them are doing the same thing, a lot
of the embracing the AI and they're running it through AI.
(33:02):
And you know, so maybe you pay for a review
of the document that you have AI draft, like you know,
whether it's you know, I'll give you a personal story.
I had surgery, what was it a year and a
half ago in December, like December of twenty four. It
was I had a double hernia and I got kind
of a little panicked towards the end because I hadn't
updated my will and when I got divorced, our trust
(33:26):
dissolved and I was in the process of setting up
a new one. But I hadn't yet. So I got
like a little panicked, like there's some people in my
will that don't need to be in my will anymore,
you know. And so so I thought to myself, like, man,
what if something happens to me and then that's the
that's what I leave you know, my people with, Like
is that old will? That's you know, a few years old.
(33:48):
So I literally went into groc and had it draft
basically went and kept adding to it, adding to it,
and updated my prior will with changing things around, adding
new assets and doing these things. And again, was it
perfect or fool proof? No, but it didn't make me
feel more comfortable going into surgery. That at least I
positioned things a little bit better because I did it
last minute. I'm literally up the night before the surgery thinking, man,
(34:11):
what if something happens tomorrow, Like what if I don't
wake up and then this, you know, this is going
to happen. And I started thinking about like my friends
and family members and you know, my girlfriend and my
ex spouse, and I'm thinking like, oh my goodness, like
I'm going to leave them with this. I can't do this, Like,
so I updated it and AI literally generated and I
had an after the fact, I was like, I'm curious,
(34:31):
like how well this did? Sent it to my prior attorney,
and he's like, it's actually like pretty good, dude, was
his answer to me. His answer to me was, it's
pretty good, dude. You know, like and once you talk
to talk correct people like that. Yeah, yeah, same time
and again, was you know, if I had more time
to you know, should I have been more prepared and
sat down with an attorney and maybe work you know? Yeah,
(34:53):
were there are a couple of little things, Yeah, but would
it would that? Did that position me better if something
happened to me? Then he old will one hundred percent
it did, you know. So so nonetheless, like it can
help with a lot of you know, legal things. The
only the only thing that I don't love is that,
you know, like like, for example, we had a customer
the other day and we send them an assist contract.
(35:15):
Of course, they uploaded the contract to AI and then
we could this list of like this three page demand
of what the change in the contract, and so that
that's the only downsit. But the reality is it does
make the comfort the customer feel more comfortable because they're
getting they're getting information they couldn't get otherwise.
Speaker 5 (35:32):
It's a tool, not a crutch that you can't just
totally rely on that it can be a tool to
expedite things and allow you to communicate with somebody that
may otherwise been much more difficult.
Speaker 3 (35:41):
And so when we come back, I want to talk
about one last thing. Uh, we talked about marketing a
little bit, but I also want to talk about how
the tech, at least in my world, for marketing customers homes,
like what we're doing to kind of help make that
a value addition for a customer, right, because I think
that's that's what all of the AI stuff needs to
(36:02):
be about, Like it's it's what what what can it
do to help improve your customer situation? And for us,
it's improved the financial situation for the customers. So we'll
be back after a quick breaker on the Duncan Duo Show.
Speaker 2 (36:14):
Back to the Duncan Duo Radio Show hosted by Andrew Duncan,
official real estate agents of the Tampa Bay Lightning and
the team that guarantees your home sales with especially the
Duncan Duo dot Com. Right now, here's Andrew Duncan.
Speaker 3 (36:31):
We've been talking about AI and real Estate with Joe
Hassani from Prime Protection and Bulldog Security and Wade Swichel
with Football Hall of Fame champion highest batting average, two
college brothers.
Speaker 1 (36:43):
Moving.
Speaker 3 (36:43):
The dude has got a are you a lefty swinger? No,
right handed? You're right handsOn, because you're a lefty right
right so you know what that is. That is also
a sign to my experience. So I played Division one
college basketball, and I've been around like NBA athletes, like
I played with NBA guys in like high school AAU college.
Actually true story, I played against Kobe Bryant in high
school AAU basketball. He dumped on me that he had
(37:05):
like forty seven. He killed us. He was amazing. But
but but interestingly enough, one of the characteristics that I
have found of incredible athletes is someone ambidextrous, like that
where they right left handed or swing left handed right
right handed. If there is a variation between those two things,
they're usually a really skilled athlete. Lebron James, for example,
is one of those people. Like yeah yeah, so so nonetheless,
(37:28):
like I've found like like show Heyo Tani right, like
incredible athletes, I mean, really like very skilled that can
play different sports. Like you, if you played pickleball, you're
probably a stud.
Speaker 5 (37:39):
I'm learning to use both hands, so I four hands
hickle exactly.
Speaker 3 (37:42):
Yeah. Like people that are like that, like they can
right left and swing right usually or kick left. Like
if there's some sort of variation where everything isn't one
side dominant, it usually means that they're like a really
good athlete. So I'm sure you've heard that before. But anyway,
let's get back to talking about AI and tech and
marketing to me, Like, one of the things that I'm
excited about is, you know, customer comes in and says, hey,
(38:04):
I'm going to sell my house. What are you doing differently?
And that's where like the forward thinking companies, real estate
companies that do embrace AI can then use AI to
help that customer sell their house. Instead of the old
days where the customer lists their house with us and
we deploy a marketing campaign, we can find target marketing
with AI. We can target that to a specific audience.
(38:26):
We can say, hey, we think a likely buyer for
this is this, but tell me what zip codes are
moving to this zip code? Where can we deploy this
ad to get customers that are more likely to buy
this house, and how do our photos look? What do
we need to change? Like we can have our own
opinion through twenty two years of history, but they can
see things to a different lens. So you can build audiences,
(38:47):
you can improve your marketing campaigns, and you know, basically
use AI to better position the client for success. That
a lot of agents, and specifically you know, maybe some
agents have been around a while don't want to embrace
a new technology. They're going to miss out on being
able to deliver the best marketing to that customer to
be able to accomplish their needs. And I know it's
(39:07):
a little bit different because we're selling stuff for the customer,
whereas you guys, you know, more servicing it but marketing.
To me, one of the benefits of all this stuff
that's coming is like an embedded marketing agent that allows
us to serve and target our clients better. Like you mentioned, Wade,
you don't have to air ads to people. You don't
have to litter people with ads that aren't likely to move.
Speaker 5 (39:29):
Yeah, or if we do, we know the channels to
put them on because we know that our ideal client
listens to the MJ Morning shows, So we endorsing do.
Speaker 3 (39:37):
I saw out this week By the way, I saw
a buddy of mine opened Rio. He's a ka, he's
a kaya, he's a kaya. I'm probably pronounce it wrong.
But a buddy of mine, Tom opened a Japanese restaurant,
Marina Point, and they had like a VIP night, and
he invited me and MJ was there with his family.
We're texting over the weekend. I introduced him to the
(39:58):
owner of the restaurant. But yeah, so you're able to
deliver ads, so I got I would get people that
would write bad reviews for my company because they got
tired of seeing my ads, you know, like or they
didn't like my ad, they didn't like my billboard or whatever.
Now I can start to like, you know, look, if
you don't like seeing my face, guess what I can
solve that problem for you because I'm going to run
(40:18):
ads to people that you know are more likely to
transact with me or more likely to align with my values.
Right to touch up your face to make it, of
course I do. Anyway, guys, like people say all the time,
like Andrew, that looks like you ten years ago. Come on, ye,
anyone ever seen a real estate business card with a
photo that's actually authentic. Come on everybody's photoshop, but used
(40:39):
to have the glamour shops like real estates are notorious
for having twenty year old photos, so mine's more like
eight years old. But nonetheless, yes it's touched up, my
teeth are a little brighter, my you know, everything's a
little bit better. But uh, but nonetheless, like you know,
you can deliver an experience from a marketing perspective with
AI where people are able to opt out or not
(40:59):
see the messages that are relevant for them. So if
they don't want to see my ads when my AI
identifies them, they just click an X and then the
social channels and pay per click and all that doesn't
er it to them anymore. So likes the idea that
people are going to be mass media marketers is going
to change, Like I genuinely believe that running some of
the mass media type advertising becomes cost prohibitive. The cost
(41:22):
per impression doesn't make sense because you're airing it to
so many people. So you can market better and have
a happier customer list, have a happier public perception because
you don't have to put yourself in front of every person.
You only need to put yourself in front of the
people that are likely to use your company, So wade
with you.
Speaker 4 (41:40):
Are you using tools like Chat or claud for this
or do you have Are there specific marketing AI tools
that you dive into.
Speaker 3 (41:49):
Yeah, a little bit of both. We've got some that
are specific to the moving industry.
Speaker 5 (41:53):
I mentioned live Switch, the video software or sales copilot
that does the scripting and things like that. But I
have a Chat GPT business account and we can create
projects in there that I can share with other team
members and we can collaborate. We can upload We uploaded
all of our SOPs, our systems and processes so that
it understands our business very very well. And I can
if I have a question or I need you know,
an answer from an SOP that I wrote ten years ago,
(42:15):
I can just search it and it'll populate the answers
to that.
Speaker 3 (42:18):
It'll help me come up with marketing st more information
that you upload to AI, the more it learned. You
traund your preferences like like I use it a lot
for investment advice, like you know, in addition to my
real estate business, I do a lot of investments in
private companies, so some of them are well known private companies.
Some of them are not. So I will take like
the investor deck or the the SPV agreement or whatever
(42:40):
about a particular investment, and I'll throw it in there
and be like, hey, look, you know my history, you
know what I'm invested in. Does it make sense for
me to invest this? Am I? Am I too much
in a particular sector? You know, read through this investment agreement,
like give me advice. What do you think the evaluation
is in six twelve months, two years? And why? How
has it performed on the private market?
Speaker 1 (43:00):
It?
Speaker 3 (43:00):
How's this? How is it? How how is it trading?
How much demand is there? And and it combs and
finds all this information. So as an investor, it's it's
a tool that you couldn't pay for, Like there there
are there are companies out there that you used to
have to pay fortunes of money for their analysts, and
now you actually have it. So those are the industries
that are going to get revolutionized and change. Those are
(43:22):
the jobs that people are going to lose. But I
believe they'll get re employed if they're if they're sharp
into other segments or other sectors, whether it's you know,
AI driven or start their own business or whatever. But
it is it's kind of Darwinism. It's it is a
we are in the middle of an industrial revolution with technology,
uh uh, the likes of which we haven't seen in
our country in one hundred years. Like it is massive.
(43:44):
It is going to massively change how businesses operate and
how people think. And and like I air sometimes on
you know, thinking I know something. You know that I'm
confident that I know something, And I found so often
that I might know it, but I have a blind
spot or i'm or I'm pre conceived to something because
of my own thinking, and I need it to help
(44:05):
me be more logical or more thoughtful. And similarly, like
I might get upset and want to fire off an
email and I'm like, oh, jem and I can you
help me help me craft this email? So so again,
I think nonetheless, the one thing that you can trust
by listening to the show today is that weighed with
two college brothers, Joe with Prime Protection, Bulldog Security and
(44:28):
the Dunkado team or on the front edge of AI.
We are going to use AI to better serve you.
We're going to use AI to deliver a better experience
to deliver better costs, better savings, better returns for you.
And training and training. We're going to train our people.
Speaker 5 (44:43):
And polished different processes to make when it's a heavy
people driven business like moving, I want to make sure
that our guys know what they're doing and that that
that training is communicated as effectively. And then all playing
with voice agents.
Speaker 3 (44:56):
We're using all those things. So anyway, we appreciate you
tuning in and we hope you have an awesome rest
of your Sunday. Tampa Bay
Welcome to the Duncan Duo radio Show.
Speaker 2 (00:03):
I'm hosted by Andrew Duncan, the official real estate agents
of the Tampa Bay Lightning. That's Tampa Bay's top selling
real estate team with over three billion dollars in sales
and thousands of homes closed. Sell your home with these
guaranteed in fourteen days or they'll buy it. Basically the
Duncan Duo dot Com. Here's your host, Andrew Duncan.
Speaker 3 (00:24):
I'm so excited to have two guests on the show
today that are incredible partners for my real estate team,
the Duncan Duo team. We've got Joe Hasani and Wade
Swikle with two college brothers. And Joe it is Bulldog Security,
I believe. Is the name of your company, correct. I
don't want to name I don't want to call it
the wrong name because but it's still Prime Protection. So
(00:46):
because you guys are gone through some name changes the
air correct.
Speaker 4 (00:49):
Correct, So both still work but for all intents and purposes,
Bulldog Security on the ADT side.
Speaker 3 (00:56):
Got it cool and then Prime Protection on the smart
home type. Yeah, so they do. So you guys do
a lot of cool stuff. Wade Swykle with two college brothers,
both been pervert partners in my real estate team for
a long time. My customers like rave about you guys,
and you know, one of the things that I always
look for is kind of best in class, and you
guys definitely epitomize that. And so I'm excited to talk
(01:16):
to you guys both today about AI and technology that's
kind of changing not just a real estate space, but
changing you know, all of our businesses. And so I
first wanted to start with, you know, kind of what
are you guys seeing in your businesses? And then I'll
share some of the stuff that's happening in mind. What
are you guys seeing in your businesses changes with with AI?
Like Joe for example, I would assume the AI starts
(01:39):
to get involved in some of the home security type
stuff like voice automation and you know, different things like
that are coming. The camera technology, the all of that stuff.
Speaker 4 (01:49):
So a lot of it you're seeing right now is
in the camera technology. Right So what used to be
a camera that would cost thousand thousands.
Speaker 3 (01:57):
Now I remember I remember like even six and seven
years ago putting cameras in houses, and You're right, thousands
of dollars for those to record in like ten eightyp
and now it's like like eight K and like it's
just advancing so fast.
Speaker 4 (02:11):
It is advancing like crazy. Well, what's nuts is the
expensive cameras used to be able to differentiate from say dogs,
people cars, right, Yeah, and you were spending seven thousand,
ten thousand, twelve thousand dollars for.
Speaker 3 (02:24):
A camera, right.
Speaker 4 (02:26):
The ones you get for like ninety nine dollars now
on Amazon.
Speaker 3 (02:29):
Can do all those things.
Speaker 4 (02:30):
You can do a lot of what we're talking about.
I mean, it's incredible how much has shifted in such
a short period of time. Yeah, in the alarm kind
of business, I'll touch on that here shortly, but that's
still kind of status analog.
Speaker 3 (02:46):
Yeah, still a little analog.
Speaker 4 (02:48):
Everything kind of communicates with your phone. Everything is interactive.
The cameras interact. They've made it so simple. So AI
does or mL does play a factor in that. But
you really see a big time in the camera technology.
Speaker 3 (03:03):
What I see starting to happen specifically with the camera technology,
and again just looking at different tech in the space.
Is an example would be you know your smart home lock,
you walk up and it recognizes you, and your smart
home door just automatically opens and then you being able
to verbalize and say certain things based on voice recognition,
like turn the TV on to Cable two and channel
(03:25):
fifty seven and it does it. Or you know, start
my hot tub, or turn on the saana or or
open the garage door. Those are things that are like
advancing to where especially with like AI voice recognition and
some of the stuff that's moving along in that world,
it's a matter of time before a lot of the
smart home features, in my opinion, will be completely controlled
by your voice or your or your image.
Speaker 4 (03:48):
A lot of that actually does exist.
Speaker 3 (03:49):
Yeah, it's just just a matter of integrating it.
Speaker 4 (03:52):
And so it's still a little it's still a little expensive.
But just like the camera things, it's gonna change.
Speaker 3 (03:57):
It's fastly moving. And similarly, like the the ability to
optically open things and and all this stuff is just
moving at such a pace whereas before I used to
see those types of things only in like the corporate
world because it was cost prohibitive. Like of course, this
CIA is going to have optical you know scan retina
scan into the door, and it's gonna cost all this
(04:18):
kind of money. But now like you're home safe, your
your bedroom, your all of these things are coming at
such a pace and so wade from your perspective. This
is something I thought about, and I think this is
kind of crazy from a moving perspective. I think it's
a matter of time before your movers you're gonna have
body cams. Yeah, you're literally gonna have cameras and your
(04:39):
movers like you know, so so like if you want
to ensure that your customer that said you broke this,
or that you did that or you know, you scratched this,
like literally like the camera technology and the and the
and the tech even things like the Internet like Starlink
you know from SpaceX who I'm a fan of covering
you know, the whole world with internet like a Eventually,
(05:00):
it's going to get to the point where, like all
that's going to people are going to be able to
stream and watch to ensure their stuff is protected.
Speaker 5 (05:07):
And I've thought about that all that exact same stuff.
I actually thought about having like a live stream in
our office, like on the on the job, so that
people could tune in any time and see that we're
real people running a real company. But there's already some
tools that are are along those lines. Obviously, you've got
like metaglasses and things like that. But we have dash
cams in our trucks and they they will sense if
a driver picks up their phone, they'll sense if there's
(05:29):
a hazard and it'll alert the driver in real time.
It'll alert our operations team. It'll do safety scores each driver.
Speaker 3 (05:35):
That's awesome.
Speaker 5 (05:36):
We also, I mean right here, we've got cameras and
we have a tool that we use called live Switch
and it works on a customer side where we can
text them a link and they don't have to have
an iPhone, they don't have to have FaceTime. They click
the link and they're automatically connected with somebody and they
can walk around their house with a live moving consultant
on the phone and it'll gather inventory around the house. Yeah,
(05:57):
and the movers can also use that because when they
get to the job site, they can retake the inventory,
make sure it matches up with the estimate. Yeah, and
that the salesperson got it right, and they can scope
for pre existing damages or anything like that, so that
there's that constant stream of communication back and forth. It
helps with quoting, it helps with operations safety. That's all
really really valuable.
Speaker 3 (06:18):
Stuff. Yeah, and it's it's moving at such a pace
where this is going like I think for a lot
of our listeners right now. Again, if you're super up
on technology and AI, great, If you're somebody that's afraid
of it because you saw I Robot and Will Smith
tak over the world like or you know with Mad
Max or whatever, Like, the reality is is like, we
can't We're not gonna be able to stop anything if that.
If it goes that way, it's going that way. Like
(06:39):
it you know, at this point you have to embrace
it and find ways to add value to your customers,
add value to my salespeople, and then just be more efficient.
And so a couple of things that we're seeing roll
out now is you know, AI calling and texting. You know,
so AI is now being able to intuitively look at
things happening in your day, database that your customers in
(07:01):
terms of how they're acting, and then respond in a
fashion that mirrors what they're doing. Like an example that
we're rolling out is if a customer is on the
phone with whether it's an AI call or our agent
and they say something like I'm you know, I'm looking
at buying a home and I'm going to use my
four oh one K for the down payment, right, or
(07:23):
I'm going to do a ten thirty one exchange, or
I'm interested in flipping houses. Whatever they're communicating right. You know,
how it happens now is that whatever their interest is,
now my agent has to go out and somehow find
the information or evolve the information, and somehow supply that
information to them. Now, what's happening is what they're expressing
and communicating an interest in AI is simply acting without
(07:46):
an agent's, without my team member's interaction, and then delivering
those messages to them. So the next email that gets
fired to that client is how to use the four
o one K for a down payment or how to
do a ten thirty one exchange, And then the message
after that is, hey, here's our partners that do these
things where you know, here's the success story of someone
that did that. Like it literally is taking the information
(08:06):
in and then distributing the message back to the client
with information that the client is already seeking without without
requiring human interaction. It is crazy, and at the same time,
while it's a little bit scary, it's providing a higher
level of service to the client because you're actually delivering
the delivering them what they want in an automated fashion.
(08:29):
And similarly, the AI is meant to be intuitive, So
like the one that we're working through now, if my
agent is talking to this customer every day, the AI
is not going to really get involved with that. It's
going to see it's going to be like, okay, well
I don't need to there's a communication pattern here. Or
if the agent had a phone call about selling their home,
the AI is then going to come behind it and
(08:50):
send supporting Well, hey, here's just so you know. I
know you talked to Jackie yesterday. Here's a link to
the video about us selling homes and what we do differently,
And like it's going to intuitively start to look for
opportunities to communicate with the client the things the client
is seeking. Like if the client clicks the home value
on the website, the next message is going to be like, hey,
I know you looked at the home value on your website.
(09:11):
I want to make you aware of here's how it
compares to other Like it's literally going to deliver them information.
And I think in both of you guys's businesses, it's
going to be the same. These are things that are
coming for all of us. These are things that are
going to get integrated. It seems that tack a lot
of times because there are so many real estate agents
and entrepreneurs. It seems it gets into real estate first
and then you know, I feel like real estate and
(09:31):
car dealerships are the places that get stuff like this first,
and then it starts kind of rolling out to other companies.
Speaker 5 (09:37):
Yeah, We're absolutely seeing it on so many levels. And
I can talk about this all day. I just made
a whole page of notes. But customer data. We can
plug in our customer lists that we service over twenty
thousand customers over the years, and it'll pick apart the
most profitable jobs, it'll pick apart the best customers where
they live, and then it'll give us demographics on those customers.
(09:57):
Of course, where do they go, where do they get
their coffee from, what do they want, what do they
listen to, what kind of lifestyle are they living? Not
just the demographics, but we're also able to scrape the
internet and find listing data, so we don't need an
MLS log in.
Speaker 3 (10:09):
Like like an agent. We can see every house for
sale and how likely, how likely are they to transact again,
how long it's been since they've moved, are they likely
to move again?
Speaker 5 (10:18):
And it'll even scrape the pictures on the listings and
let us know what houses are vacant, what houses have
furniture that they're probably going to need to move, And
we can send them postcards, we can call them, we
can email them, we can find out who the agent is,
we can touch base with them. And then customers are
using it too. They're going to chat GPT and they're saying,
who's the best mover in town, who's the best.
Speaker 3 (10:37):
You have to build your you know, And a lot
of it's geared on reviews, right like which they'll read
over the years. It's meant to you know, it's meant
to find reviews, and you know, I even get agents
from my team that get that that you know, that
have the reviews mentioned specific things. Like Like an example
the other day was we got a customer that called
(10:58):
and wanted to speak to a particular agent because the
reviews mentioned repeatedly about her in our business, So not
just reaching out to our business, but reaching out to
our business and wanting that particular agent because that agent
is mentioned in the reviews for this specific niche type
of property. So the more specific the reviews are, or
the more specific you are with content, the more that
AI will deliver people to you. And it really is wild,
(11:21):
and you know we're up against the break, but I
want you got the next segment, the next thing I
want to talk about, which I think is also just
completely wild, you know. But all of this technology, the
purpose of it is to provide a better level of service.
Like I'm not somebody that believes I'm going to lay
people off, Like I'm I don't have any desire to
(11:42):
do that. Like I hear huge tech companies saying, oh, well,
we're gonna let AI replace all these people. I want
the AI to be a tool to help my people
perform better, to help my agents perform to their clients better,
to help my transaction coordinators get a longer runway to
where maybe they can earn a greater bonus and manage
more transactions because they're using these tools. But one of
the neatest things that I think is coming with AI
(12:03):
is and I'll tell you I'm not going to name
the company because I'm not going to give him free advertising,
but I had a plumber come out to my house.
The plumber says to me, Hey, do you care if
I record our conversation about everything I'm going to tell
you I need to do in your house. I was like, no,
I got a problem. Cool, you know, like and again
there'd be some people that would say no to that,
but he explained why. He's like, you know, we do
this so that we so our bosses know like what
(12:25):
we went over and you know, so there's no confusion.
And so he's like, they rate my job performance. AI
will rate my job performance based on the conversation I
have with you, the inflection in my voice, how positive
I am, how I present options, how how I present
fee structures. And I was like, that is brilliant. And
he did a great job, right And obviously I you know,
(12:48):
I worked with him and they did some work for me.
And I took that back and I said, Okay, who
in the real estate space is doing this? So now
we're looking at having customers say yes, it's okay for
you to record the conversation because there's two things that
happened from that. One is that AI can coach the
agent to get better. But two, it's a record taking
thing to where if that customer said something, or we
made a promise or a commitment to that customer. We
(13:09):
can make sure that it gets followed. How many times
your salesperson go out and forget to tell your operations
people something about a job that your operations people could
have known if the voice conversation was transcribed and uploaded
into a CRM and it said, hey, look, she asked
for these three things like that. We'll talk about that
after a break because I think it's a really compelling
thing that we're going to see in a lot of
businesses very soon. So we'll be back after a quick
(13:31):
break around the Duncan Doo Show.
Speaker 1 (13:32):
Back to the Duncan Duo radio show.
Speaker 2 (13:34):
The official real estate agents of the Tampa Bay Lightning
top team in Tampa Bay over at three billion sold
in counting.
Speaker 1 (13:42):
Now your host Andrew Duncan, so back.
Speaker 3 (13:46):
Here on the Duncan Duo Show talking about the Tampa
Bay real estate market. We got Joe Hassani with Bulldog
Security and Prime Protection. Wade Swyckle with two college brothers.
Wade Swychle, by the way, everybody, one of the best
wiffle ball slow in all of Tampa Bay. Literally, this
guy breaks home run records like I am I not?
Am I am? I telling the truth? Like I look
(14:07):
the other day and he was posted on social media
because he's like, you know, he's a great athlete, and
it showed like the batting averages and the home runs
and it was Wade Swykle number one and every single
thing undefeated, bat in five sixty hit thirty seven home runs.
I'm telling the truth, like you're you're a stud.
Speaker 5 (14:22):
Like that's kill other passion project of mine. I ran
the Suncoast Whiffle League. Yeah, play competitive withfle ball. Yeah,
he's killing it and we raised money for charity while
we're doing it.
Speaker 3 (14:30):
Absolutely kills it. So very very cool sidebar. So So anyway,
we were talking about AI and tech and you know,
the the interesting thing about the things that are coming
is I had this plumber, like I mentioned, come out
and record the audio, and it made me decide to
go out to my team. Now some of my agents
are going out and recording their presentations and coming back
(14:50):
in AI's coaching them on things they could do better.
But like I mentioned, the most important part of that
in terms of recording a presentation, the audio of a
presentation and getting the in Florida. You have to have
you have to have you have to have disclosure. They
have to know that you're going to record it. You
can't record it in secret. And they have the opportunity
to say no if they don't want it recorded. But
I think if you explained it properly, a lot of
people will say yes to that. Well, what we're finding
(15:13):
is we're improving operationally because there's times when you know,
in a one hour meeting, a salesperson will forget that
during the showings the cat was supposed to be put
in the laundry room, or this or that, whatever the
customer's request is. The salesperson, as salespeople oftentimes do, they
may not be great at the details, but they're great
at presenting and all of that. So it's improving us operationally.
(15:36):
And I think a lot of businesses are going to
start going to this model where the salespeople and the
and the service people are going to be recording audio
at a minimum, including maybe even video to where to
meet the customer's expectation so that something the customer said,
you don't have these, he said, he said, She says, well,
they told me in the appointment. This actually mister seller,
(15:57):
we're going to go back to the transcription and we
looked through it and that actually didn't happen, you know.
So it's a cya, but it's also how can you
improve the service to your client? Yeah? Absolutely, And we
record every call.
Speaker 5 (16:08):
There's an announcement when somebody calls in, and our team
has like a co pilot dashboard that's up during the
call and it fall it tracks their scripts and it
scores them, so it keeps people on script saying if
they forget something, it pops up reminders, rebuttals, whatever the
case may be, and we can go back and check
the scores and it helps just provide that consistency and
that accountability for the team so that the client can
(16:30):
get a consistent service.
Speaker 3 (16:31):
Yeah, and I think it's going to go even further
than the phone Like we've had the phone type for
a while. I think it's going to go to in
person type stuff your movers that are out of the
property and then the customer says, hey can you put
this in that room or hey can you pack these boxes?
I forgot that in a quote because so many customer
complaints come from one of two things. Either the customer
said something to the salesperson or the operations person. Then
(16:54):
that person didn't document or forgot or whatever, or the customer,
who in my opinion, is not always right, tries to
pull one over on you and say, well, your person
told me this right, And then you go back and
you're like, actually, that didn't that doesn't exist, you know,
like accept responsibility for this because you didn't communicate that
at all. We have the recording here and we've transcribed
(17:15):
it and it's uploaded into our CRM. And I just
went and asked Claude, you know, hey, look at this,
you know, or whatever chatbot you want to use, look
at this conversation. Was this ever? Did this ever happen? No?
So it's in my opinion, it's gonna it's gonna help
provide a better level service. But it's also going to
eliminate some fraud and some some scammy customers, but improve
our salespeople, improve our operations people, and prove our service people.
(17:35):
So I think it's coming like it's it's it's pretty wild.
Speaker 4 (17:38):
Well, I think it takes out the bad actors on
the sales side too.
Speaker 3 (17:43):
Because you know, sign somebody up at something that they
didn't agree to. And then we can go back and
look at it and say, hey, mister salesperson, that didn't happen,
you know, like and of course then you have the
disciplinarian act of saying, hey, look, you can't work here
anymore because you did something that was dishonest or whatever.
And and so but I think it does it. It
it improves a level of service to the client. I
(18:05):
think the client, you know, the ones that embrace it,
will get a benefit from it. And that's really like
I try and be as optimistic as I can, because
there's all the fear monitoring around the world about AI
and tech, like, oh, we're gonna everyone's going to lose
their job, and it's going to do this, and it's
going to do that. And yeah, there will be some
people that it that it does, but then they repurpose
(18:25):
and then they find something, They find something else to
be employed by, whether it's the tech on the AI side,
or they use the AI to start a business, or
they use the AI to become a better employee at
the next company. So they become valuable enough to not
you know, get get you know, terminated, because they all
add value to the customer, to the business. So so
I think this revel I'm optimistic about the AI revolution
(18:48):
in terms of all the positive things are going to happen.
Of course, is there that risk that it turns into
you know, big brother and you know, yeah, but like
who's I'm you know, I'm not stopping it? Like why
not race it? Look at it as optimistically as you can.
Speaker 4 (19:03):
Well, I've got a thing on that. So a lot
of going back to phone calls. Right, So a lot
of the larger corporations now outsourced to overseas anyways, correct, Right,
So why not keep that here with an AI that
they built correct around the customer service for their.
Speaker 5 (19:21):
No.
Speaker 3 (19:21):
And it's a really good point. So if you think
about it, So I'll give you an example. So let's
just say that instead of having one hundred people overseas
working at some discount labor, now you've got an AI
company that's going to have two hundred engineers that's going
to create it's going to create GDP for companies that's
going to improve their profitability. And while those people that
are calling in the Philippines or wherever you know aren't
(19:46):
as necessary anymore. Uh, there's still there's going to be
other jobs that get created and other GDP that gets
created from the these new enterprises coming up, and then
tech employees and people that have to manage those systems
and the and the tech. It's going to create a
different segment of jobs. I think, a higher paying job.
And I think if it improves companies profitability, then you know,
you have you have more wages that you can pay,
(20:08):
you have more people that you can hire, you have
more customers that you can serve, and so, like I said,
I try and be as optimistic about it as I can,
because I think there's a lot of pessimism out there.
For sure.
Speaker 5 (20:17):
Well, it improves efficiency too, and when you don't have
to pay all these extra costs that used to require
hours and hours of manpower, and you can put a
spreadsheet and claud right now and it'll come up with
the most complicated formulas that would take hours to otherwise
build out. And if you can eliminate that extra expense,
you can pass that to the customer and they can
ultimately save money and your key prices low on this, and.
Speaker 3 (20:37):
Then they don't need the as high of a wage
and they don't like So it's it's literally like in
a sense, it's like look, and I know this is
kind of a polarizing topic. And you know, there's probably
plenty of people listening to the station that loved Doze
and all the things that it did to try and
improve the efficiency of the government. Right, Well, this is
kind of Doze for the private sector. The AI is
(20:58):
meant to weed out fraud abuse the scale, like, it's
meant to kind of weed out some of the fluff
that essentially could deliver better prices to customers and better
wages for the people working for the businesses that adopt it.
And so I'm excited to be rolling some of the
stuff out because I think that it is groundbreaking the
things that we're going to be able to do. Being
(21:19):
on the being some of the first people to roll
out some of these services at a couple of the
tech companies, and then being involved on the investment side
of these companies, so you get to kind of see
what's happening. I'm excited because I think that, uh, the
people that are first to market with some of this
stuff and learn it faster, are going to are gonna,
you know, move quicker in the market, They're going to
grow faster, They're going to deliver better and then embrace it,
(21:42):
because I think there's plenty of companies out there like
I was, I was literally and rub against a break
against we'll come back. But I've got a story about
an agent that I said this, I kind of described
this too, and that they were very like their response
was completely off of what it should be. And I
don't think they realize like how fast this is moving
and how much they need to adapt. Because I made
(22:04):
a joke like, you know, at some point, my best
agent is going to be you know, And I put
it in a meme, like I put the picture of
like the robot guy or whatever, right, And I was
talking to a buddy in Louisiana and he's like, no,
that's never gonna happen for me. And I'm like, imagine
if you're serving more customers, Like imagine if the robot
can go open the door or you know, they can
go to attend the inspection and come back to you.
(22:25):
It's like you're not necessarily giving away anything, but like
the more that you don't embrace some of this technological change,
the more that someone else will. And then you're getting
you know, kind of outsourced yourself. So we'll be back
after quick breakoun on the Duncan.
Speaker 2 (22:39):
Do a Show. And we're back with the Duncan Duo
Radio show, Tampa Bay's number one real estate team, over
three billion in sales, thousands of heavy clients and official
partners of the Lightning No Your host.
Speaker 3 (22:51):
Andrew Duncan, so back here talking about AI, real estate,
AI and movie and AI in the security and you know,
home home tech kind of smart home technology stuff with
Wade Sweichel from two college brothers Joe Hasani with Prime
(23:13):
Protection and Bulldog Security and and you know, it's interesting,
like you know, in the Duncan Duo's business like we're
rolling out AI into all these fields and you know,
with the perception of making life simpler for customers, providing
better value and efficiency. But Wade, you touched on this too,
the marketing aspect, like how much AI can do for
(23:36):
you know, Like like I hear all these stories right
now of enormous private equity coming in and buying out
service providers, plumbers, AC companies because these private equity and
they're trying in a real estate space. I've gotten calls
from three different hedge funds wanting to buy my real
estate team. I got no interest. I'm I'm I'm here
like you know and and so. But the reason they're
doing it is because what they want to do is
(23:58):
they know that you might be a really good real
state agent, or you might be a really good you
might have really good movers, you might be really good
at your business. The plumber might be really good at
his business. The AC guy might be really good at
his business, but he's a good provider, he's not necessarily
a good marketer. So they're coming in and buying and
then revolutionizing and using AI to take over the marketing
and basically buying out a lot of businesses that could
(24:18):
solve this problem themselves, that could fix their marketing themselves
with AI because it not only can it help you
deliver customers deliver customers to you, but it can help
you target and focus. It's it's becoming its own. You know,
there's there's ways for you know, AI to be your
own marketing agent, to help you generate content and help
you get a message out, help you improve your website,
(24:41):
your SEO, all of these things that somebody might be
a really good plumber, but they may not be good
at running the business side. And private equity is coming
in and basically squashing some of these people like like
taking their like giving them money, and they think that
they you know, they're great, they just got bought out,
But then that private equity company is three xing that
business in the year with things that that business owner
could have done themselves.
Speaker 5 (25:00):
I know a lot of people get really annoyed when
they're getting spam calls, texts, emails, all these different mailers
that don't pertain to something that they need. AI helps
refine it so that you're only getting in front of
the customers that actually need your service or your product.
And that's super viable because it makes it more efficient
on the business. We talked about how it can save
money pass along to the customer, but also it's only targeting,
(25:21):
like you're only if somebody has a problem. Now they're
starting to see options that populate automatically. And then I
use different AIS for different things. Gemini is really good
for generating graphics, so I prompted I might upload a
couple examples, and then it creates a graph in fifteen
seconds that we can put on our social media that
used to take hours with a graphic designer or Canva
or whatever you were using before it can pop it
(25:43):
right out.
Speaker 3 (25:43):
And same thing like the ability for that. Each of
the each of the large language models have like their
own benefits. There's really kind of a handful of them.
There's there's Claude, There's there's Chat GBT, there is Perplexity,
there's Grock, and and then I would say that's probably
am I missing any I think it's probably the Gemini. Yeah,
(26:04):
o guy. Gemini is like incredible, right, Like we have
that through Google. We're a Google partner, so so we
have Gemini, the professional Gemini for all of our team members,
all of our agents, so they can they can use
Gemini even searching their own email and all these things.
So but the key to like each of them is
they they have the each of them have their pros
and cons. Some are good at others, and eventually they
(26:26):
they try and target each other and get better. When
one's good at something, the other one tries to catch up.
So it's always changing, like you know, like in terms
of the AI. So I do think it's a good
idea to stay involved in using different ones because different
ones can do different things. Like we have Claude doing
some automations. We have Claude doing photo editing like you know,
(26:46):
and and doing a better job than you know a
photographer that takes hours to use you know, photoshop to
try and you know edit photos. But I but I
think the key to understanding, like what ends up happening
from here you mentioned wide with marketing is that targeted approach.
So I've been a mass media marketer for twenty something years.
I run billboards, and I've done TV commercials and I'm
(27:08):
at the lightning. And what I've discovered with AI the
last few years is that a lot of the people
I'm running an AD to are a waste, you know,
Like I'm running an AD to half the audience, and
half of that audience isn't a potential client for me,
and certainly not a potential client for me anytime soon.
But I've spent years and years and years building a
brand and spending all that mass media dollars. Then now
(27:30):
I can cut some of that back and go more targeted.
Because I have a known brand, I can say, you
know what, instead of running six billboards, let's cut it down.
We still want to be top of mind. We want
people to see us, drive and buy. We want the
force multiplier. But I don't need as many because now
I can run ad campaigns and say, hey, now let's
just run ad campaigns to this particular demographic that's most
likely to buy or most likely to sell, or as
(27:52):
an agent, most likely to leave their company, which we
have ad campaigns running right now to recruit agents that
are deploying ads on social media only to agents that
AI has identified based on their transaction history and how
long they've been at their brokerage, how likely they are
to exit their current their current job. So it's it's
wild how much AI can allow you to target as
a business owner. Whereas before I might have spent millions
(28:15):
of dollars on mass media in a year, now I
can cut a lot of that back and be very
hyper targeted. And how my ads only running to people
that are much more likely to be customer's mind.
Speaker 4 (28:24):
Is that automated or is that something that, Yeah, pull
the info first and then you have a marketing.
Speaker 3 (28:30):
So so the the there's a service that we use
for the agents to pull the agents. Most of the
rest of it is automated, and the agent thing will
be automated in no time, like you'll be literally it'll
be able to automatically update your database of people because
let's say an agent changed companies. Right now, AI is
helping us identify who those people are likely. You know
who those people to move likely are, and we're deploying
(28:51):
ads to them eventually, uh, and so we update it
every month. Eventually they'll be able to have plugins and
API integration to where it'll just flow like you'll be like,
I only want to run these ads on these providers
to people that are likely to leave. And if they
change and they join a new company, now they come
out the database because now they've moved, you know so,
and customers same thing. Like you can look demographically and know,
(29:14):
like based on how long someone's lived in their home
or they're what they owe on the home, or how
old they are, or if they own homes in other areas,
and identify groups of people that are much more likely
to sell their home just based on the demographic. Whereas
if I ran a billboard or a TV commercial in
the past, I'm running into a whole audience. The majority
(29:35):
of that audience isn't a potential client. Now you can
take those same ads, those video ads or YouTube ads
or you know, Netflix or Hulu, and you can deliver
the ads only to the people that are very likely
to transact, so it's crazy.
Speaker 5 (29:47):
And it helps you refine your message to people too,
because we all know a confused buyer doesn't buy. So
you can prompt chat GPT and say, write this, like
copywriter Joe Polish would write it and give me something
that simplifies my message with a clear call to action,
so that people know exactly what you want. You could
have it right job descriptions YEP and job posting ads
so that you can attract the perfect person that fits
your culture with your team. And that's been a super
(30:10):
viable piece too, because I've been super guilty of writing
super long winded emails or long text and you know,
not getting my point across.
Speaker 3 (30:17):
It's in my head, but I can't quite literally I
do the same thing. I'll literally I have Gemini or
Grock say, hey, here's what I want to get across.
Here's the information I have. Write the email to this person.
Like like I was working with an attorney recently and
I literally was like I had this long email and
I was like, Okay, it's way too long. Let me
revise this because I'm going to get charged for an
(30:38):
hour of them reading it. So let me revise this,
and Jim and I got it down to like a
couple of paragraphs, right, and and I think there again,
the people in the industries that evolve fast enough with
this are going to be are going to be light
years ahead of the people that resist it or that
don't you know, don't engage and learn it. Like I
challenge my agents, I tell them, I'm like, look, you
(31:00):
guys all need to be using AI way more than
you think challenge yourself to do. Even if it's just
a certain amount of queries per day into AI, you
all need to be using it more because you're not
going to AI isn't going to replace a real estate agent, Okay,
Like it's just not like, well, I can't say never,
but like it's not on the verge of replacing the
real estate agent. Robots aren't showing home Like could that
(31:22):
be in the future maybe, but in the interim. What
I what I'm telling people is, look, AI isn't going
to replace a real estate agent. But what is going
to happen is the real estate agent that embraces AI
is going to replace the one that doesn't. And that's
what I think is happening.
Speaker 5 (31:33):
And another really helpful thing, I'm glad you brought up
the attorneys because you can take an eighty page contract
and plug it in and get the highlights rather than
have to pay your attorney to summarize that for you.
You can summarize it now you don't necessarily you can
literally legal advice. But so funnyist of it.
Speaker 4 (31:48):
I put it against like a couple of different ais
in those scenarios, and I use like Claude or chat,
I'll have a perplexity like.
Speaker 3 (31:56):
Search and tell me what I can't can't do? Yes, same,
I just had I needed to update a lease with
our title partner, and I literally it was just like,
you know, take this lease and the updated with these
terms and the price and it's done versus before that
would have taken you know, ten or fifteen minutes going
through reading it. The other part that I thought was
interesting is like how basic legal documents? And again I'm
(32:19):
not an attorney. This is not legal advice. Okay, you
know this is this is this is not legal advice.
I'm just telling you what I have personally done, and
there are you know, look, I think a lot of
people will say, like, you know, the legal business gets
a lot of hate from people, right, like, oh, everybody's
a lawyer, and the lawyers are all bad until you
need a good one, right And I think real estate
agents can be the same way. But there are a
(32:41):
lot of legal processes that are and legal documents that
are pretty standard and kind of rudimentary that don't have
a lot of complications. You know, simple things that you
can do that you would have had to hire a
lawyer before. Now you can still certainly hire the lawyer
to do it. But I'm going to bet money a
lot of them are doing the same thing, a lot
of the embracing the AI and they're running it through AI.
(33:02):
And you know, so maybe you pay for a review
of the document that you have AI draft, like you know,
whether it's you know, I'll give you a personal story.
I had surgery, what was it a year and a
half ago in December, like December of twenty four. It
was I had a double hernia and I got kind
of a little panicked towards the end because I hadn't
updated my will and when I got divorced, our trust
(33:26):
dissolved and I was in the process of setting up
a new one. But I hadn't yet. So I got
like a little panicked, like there's some people in my
will that don't need to be in my will anymore,
you know. And so so I thought to myself, like, man,
what if something happens to me and then that's the
that's what I leave you know, my people with, Like
is that old will? That's you know, a few years old.
(33:48):
So I literally went into groc and had it draft
basically went and kept adding to it, adding to it,
and updated my prior will with changing things around, adding
new assets and doing these things. And again, was it
perfect or fool proof? No, but it didn't make me
feel more comfortable going into surgery. That at least I
positioned things a little bit better because I did it
last minute. I'm literally up the night before the surgery thinking, man,
(34:11):
what if something happens tomorrow, Like what if I don't
wake up and then this, you know, this is going
to happen. And I started thinking about like my friends
and family members and you know, my girlfriend and my
ex spouse, and I'm thinking like, oh my goodness, like
I'm going to leave them with this. I can't do this, Like,
so I updated it and AI literally generated and I
had an after the fact, I was like, I'm curious,
(34:31):
like how well this did? Sent it to my prior attorney,
and he's like, it's actually like pretty good, dude, was
his answer to me. His answer to me was, it's
pretty good, dude. You know, like and once you talk
to talk correct people like that. Yeah, yeah, same time
and again, was you know, if I had more time
to you know, should I have been more prepared and
sat down with an attorney and maybe work you know? Yeah,
(34:53):
were there are a couple of little things, Yeah, but would
it would that? Did that position me better if something
happened to me? Then he old will one hundred percent
it did, you know. So so nonetheless, like it can
help with a lot of you know, legal things. The
only the only thing that I don't love is that,
you know, like like, for example, we had a customer
the other day and we send them an assist contract.
(35:15):
Of course, they uploaded the contract to AI and then
we could this list of like this three page demand
of what the change in the contract, and so that
that's the only downsit. But the reality is it does
make the comfort the customer feel more comfortable because they're
getting they're getting information they couldn't get otherwise.
Speaker 5 (35:32):
It's a tool, not a crutch that you can't just
totally rely on that it can be a tool to
expedite things and allow you to communicate with somebody that
may otherwise been much more difficult.
Speaker 3 (35:41):
And so when we come back, I want to talk
about one last thing. Uh, we talked about marketing a
little bit, but I also want to talk about how
the tech, at least in my world, for marketing customers homes,
like what we're doing to kind of help make that
a value addition for a customer, right, because I think
that's that's what all of the AI stuff needs to
(36:02):
be about, Like it's it's what what what can it
do to help improve your customer situation? And for us,
it's improved the financial situation for the customers. So we'll
be back after a quick breaker on the Duncan Duo Show.
Speaker 2 (36:14):
Back to the Duncan Duo Radio Show hosted by Andrew Duncan,
official real estate agents of the Tampa Bay Lightning and
the team that guarantees your home sales with especially the
Duncan Duo dot Com. Right now, here's Andrew Duncan.
Speaker 3 (36:31):
We've been talking about AI and real Estate with Joe
Hassani from Prime Protection and Bulldog Security and Wade Swichel
with Football Hall of Fame champion highest batting average, two
college brothers.
Speaker 1 (36:43):
Moving.
Speaker 3 (36:43):
The dude has got a are you a lefty swinger? No,
right handed? You're right handsOn, because you're a lefty right
right so you know what that is. That is also
a sign to my experience. So I played Division one
college basketball, and I've been around like NBA athletes, like
I played with NBA guys in like high school AAU college.
Actually true story, I played against Kobe Bryant in high
school AAU basketball. He dumped on me that he had
(37:05):
like forty seven. He killed us. He was amazing. But
but but interestingly enough, one of the characteristics that I
have found of incredible athletes is someone ambidextrous, like that
where they right left handed or swing left handed right
right handed. If there is a variation between those two things,
they're usually a really skilled athlete. Lebron James, for example,
is one of those people. Like yeah yeah, so so nonetheless,
(37:28):
like I've found like like show Heyo Tani right, like
incredible athletes, I mean, really like very skilled that can
play different sports. Like you, if you played pickleball, you're
probably a stud.
Speaker 5 (37:39):
I'm learning to use both hands, so I four hands
hickle exactly.
Speaker 3 (37:42):
Yeah. Like people that are like that, like they can
right left and swing right usually or kick left. Like
if there's some sort of variation where everything isn't one
side dominant, it usually means that they're like a really
good athlete. So I'm sure you've heard that before. But anyway,
let's get back to talking about AI and tech and
marketing to me, Like, one of the things that I'm
excited about is, you know, customer comes in and says, hey,
(38:04):
I'm going to sell my house. What are you doing differently?
And that's where like the forward thinking companies, real estate
companies that do embrace AI can then use AI to
help that customer sell their house. Instead of the old
days where the customer lists their house with us and
we deploy a marketing campaign, we can find target marketing
with AI. We can target that to a specific audience.
(38:26):
We can say, hey, we think a likely buyer for
this is this, but tell me what zip codes are
moving to this zip code? Where can we deploy this
ad to get customers that are more likely to buy
this house, and how do our photos look? What do
we need to change? Like we can have our own
opinion through twenty two years of history, but they can
see things to a different lens. So you can build audiences,
(38:47):
you can improve your marketing campaigns, and you know, basically
use AI to better position the client for success. That
a lot of agents, and specifically you know, maybe some
agents have been around a while don't want to embrace
a new technology. They're going to miss out on being
able to deliver the best marketing to that customer to
be able to accomplish their needs. And I know it's
(39:07):
a little bit different because we're selling stuff for the customer,
whereas you guys, you know, more servicing it but marketing.
To me, one of the benefits of all this stuff
that's coming is like an embedded marketing agent that allows
us to serve and target our clients better. Like you mentioned, Wade,
you don't have to air ads to people. You don't
have to litter people with ads that aren't likely to move.
Speaker 5 (39:29):
Yeah, or if we do, we know the channels to
put them on because we know that our ideal client
listens to the MJ Morning shows, So we endorsing do.
Speaker 3 (39:37):
I saw out this week By the way, I saw
a buddy of mine opened Rio. He's a ka, he's
a kaya, he's a kaya. I'm probably pronounce it wrong.
But a buddy of mine, Tom opened a Japanese restaurant,
Marina Point, and they had like a VIP night, and
he invited me and MJ was there with his family.
We're texting over the weekend. I introduced him to the
(39:58):
owner of the restaurant. But yeah, so you're able to
deliver ads, so I got I would get people that
would write bad reviews for my company because they got
tired of seeing my ads, you know, like or they
didn't like my ad, they didn't like my billboard or whatever.
Now I can start to like, you know, look, if
you don't like seeing my face, guess what I can
solve that problem for you because I'm going to run
(40:18):
ads to people that you know are more likely to
transact with me or more likely to align with my values.
Right to touch up your face to make it, of
course I do. Anyway, guys, like people say all the time,
like Andrew, that looks like you ten years ago. Come on, ye,
anyone ever seen a real estate business card with a
photo that's actually authentic. Come on everybody's photoshop, but used
(40:39):
to have the glamour shops like real estates are notorious
for having twenty year old photos, so mine's more like
eight years old. But nonetheless, yes it's touched up, my
teeth are a little brighter, my you know, everything's a
little bit better. But uh, but nonetheless, like you know,
you can deliver an experience from a marketing perspective with
AI where people are able to opt out or not
(40:59):
see the messages that are relevant for them. So if
they don't want to see my ads when my AI
identifies them, they just click an X and then the
social channels and pay per click and all that doesn't
er it to them anymore. So likes the idea that
people are going to be mass media marketers is going
to change, Like I genuinely believe that running some of
the mass media type advertising becomes cost prohibitive. The cost
(41:22):
per impression doesn't make sense because you're airing it to
so many people. So you can market better and have
a happier customer list, have a happier public perception because
you don't have to put yourself in front of every person.
You only need to put yourself in front of the
people that are likely to use your company, So wade
with you.
Speaker 4 (41:40):
Are you using tools like Chat or claud for this
or do you have Are there specific marketing AI tools
that you dive into.
Speaker 3 (41:49):
Yeah, a little bit of both. We've got some that
are specific to the moving industry.
Speaker 5 (41:53):
I mentioned live Switch, the video software or sales copilot
that does the scripting and things like that. But I
have a Chat GPT business account and we can create
projects in there that I can share with other team
members and we can collaborate. We can upload We uploaded
all of our SOPs, our systems and processes so that
it understands our business very very well. And I can
if I have a question or I need you know,
an answer from an SOP that I wrote ten years ago,
(42:15):
I can just search it and it'll populate the answers
to that.
Speaker 3 (42:18):
It'll help me come up with marketing st more information
that you upload to AI, the more it learned. You
traund your preferences like like I use it a lot
for investment advice, like you know, in addition to my
real estate business, I do a lot of investments in
private companies, so some of them are well known private companies.
Some of them are not. So I will take like
the investor deck or the the SPV agreement or whatever
(42:40):
about a particular investment, and I'll throw it in there
and be like, hey, look, you know my history, you
know what I'm invested in. Does it make sense for
me to invest this? Am I? Am I too much
in a particular sector? You know, read through this investment agreement,
like give me advice. What do you think the evaluation
is in six twelve months, two years? And why? How
has it performed on the private market?
Speaker 1 (43:00):
It?
Speaker 3 (43:00):
How's this? How is it? How how is it trading?
How much demand is there? And and it combs and
finds all this information. So as an investor, it's it's
a tool that you couldn't pay for, Like there there
are there are companies out there that you used to
have to pay fortunes of money for their analysts, and
now you actually have it. So those are the industries
that are going to get revolutionized and change. Those are
(43:22):
the jobs that people are going to lose. But I
believe they'll get re employed if they're if they're sharp
into other segments or other sectors, whether it's you know,
AI driven or start their own business or whatever. But
it is it's kind of Darwinism. It's it is a
we are in the middle of an industrial revolution with technology,
uh uh, the likes of which we haven't seen in
our country in one hundred years. Like it is massive.
(43:44):
It is going to massively change how businesses operate and
how people think. And and like I air sometimes on
you know, thinking I know something. You know that I'm
confident that I know something, And I found so often
that I might know it, but I have a blind
spot or i'm or I'm pre conceived to something because
of my own thinking, and I need it to help
(44:05):
me be more logical or more thoughtful. And similarly, like
I might get upset and want to fire off an
email and I'm like, oh, jem and I can you
help me help me craft this email? So so again,
I think nonetheless, the one thing that you can trust
by listening to the show today is that weighed with
two college brothers, Joe with Prime Protection, Bulldog Security and
(44:28):
the Dunkado team or on the front edge of AI.
We are going to use AI to better serve you.
We're going to use AI to deliver a better experience
to deliver better costs, better savings, better returns for you.
And training and training. We're going to train our people.
Speaker 5 (44:43):
And polished different processes to make when it's a heavy
people driven business like moving, I want to make sure
that our guys know what they're doing and that that
that training is communicated as effectively. And then all playing
with voice agents.
Speaker 3 (44:56):
We're using all those things. So anyway, we appreciate you
tuning in and we hope you have an awesome rest
of your Sunday. Tampa Bay
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