All Episodes

November 6, 2025 10 mins

Today on The Breakfast Club, Ashley Allison On Acquiring 'The Root', Cultural Impact, The Root 100 List. Listen For More!

YouTube: https://www.youtube.com/@BreakfastClubPower1051FM

See omnystudio.com/listener for privacy information.

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hold every day. The Breakfast Club finish for y'all.

Speaker 2 (00:06):
Done morning.

Speaker 3 (00:08):
Everybody is DJ Envy, Jess Hilarious, Charlamagne the guy. We
are the Breakfast Club. We got a special guest in
the building. Yes, indeed you have Ashley Allison.

Speaker 2 (00:16):
Welcome, Welcome. How are you feeling this morning?

Speaker 4 (00:18):
I feel really good. I'm excited to be back, happy.

Speaker 1 (00:22):
To have you back. That's congratulations on acquiring the route.

Speaker 5 (00:25):
Yes, and I have something I want to congratulate you
all on as well. Okay, so today we are announcing
the Route one hundred the first time I'm announcing this
list as the publisher, and the Breakfast Club is on
our list. Wow, thank you so much, Thank you for
all you all do.

Speaker 4 (00:43):
Have the ear of the people.

Speaker 5 (00:44):
We have some gifts for the guys from Ourtel, our
sponsors and yeah, you know the blue swift.

Speaker 4 (00:51):
Okay, thank you very We have one for you.

Speaker 2 (00:52):
Envy.

Speaker 4 (00:53):
We have your beautiful flowers over there.

Speaker 5 (00:55):
Yes, I thought you were going to be here, but
we have some flowers waiting for you for when you
come back to the office.

Speaker 4 (00:59):
Everyone go to the route dot com and see.

Speaker 5 (01:01):
Who else is on the one hundred comes out the
date today, People to know why we're breaking news here, dope.

Speaker 1 (01:09):
Thank you very much.

Speaker 2 (01:10):
Well, what made you reacquire the roots?

Speaker 1 (01:12):
What was so not reacquired?

Speaker 3 (01:14):
Well to acquire the reots because it reacquire from you know,
it was it was black owned and then other and
now it's back black owned.

Speaker 2 (01:20):
What made you say this is something that we need
back in our culture.

Speaker 5 (01:24):
Well, I started my company, watering Hole Media, back in
two thousand and nine and the Route started in two
thousand and eight, and Watering Hole really was aspirational to what.

Speaker 4 (01:33):
The Route was doing. And so when we relaunched two
years ago.

Speaker 5 (01:36):
Watering Hole, I knew I wanted to acquire some digital
properties and divine timing. Honestly, the route was on the
short list and it came available this summer and you
know how like you see something, you're like, that's mine.

Speaker 4 (01:49):
Yep, it's mine.

Speaker 5 (01:50):
That's my assignment. That's what happened with the roote, and
so my team hustled. We got it done on the face,
but there's a lot of people behind that got it done.
And it all so is in a time when we
need to have places to tell our stories and tell
them our way and through our lens unapologetically black, and
I always say Black stories are American stories, and American

(02:10):
stories are global stories, and we deserve to have ownership
over them.

Speaker 6 (02:14):
I'm glad you acquired Rout because the other time I
hated the Root and I hated the Route because.

Speaker 2 (02:17):
I was I was gonna sayunt you were ahead.

Speaker 6 (02:20):
They used to poll so much negative stories about us
and just you know, even people that that I actually
love and appreciate.

Speaker 1 (02:26):
And I remember somebody from the Route reached.

Speaker 6 (02:28):
Out to me and literally told me that they tried
to run a very positive story about I think it
was me and Nick Cannon actually, and they were They
were told that whoever it was was like, absolutely not.

Speaker 7 (02:41):
It's the work you guys do behind the scenes.

Speaker 1 (02:42):
Yes it was.

Speaker 6 (02:44):
It was a story about the work me and Nick
Cannon do behind the scenes. This was like four or
five years ago. And somebody after it was like, absolutely not.

Speaker 4 (02:52):
It's a new day. It's a new don And I'm
feeling good, right.

Speaker 7 (02:56):
How do you feel right now?

Speaker 8 (02:57):
Because I saw Vibe merge with Rolling Stone, people were
really pissed about that a lot of black people lost
their jobs because of that. Team Vote just announced that
they're going onto Vogue dot Com. A lot of people
of color lost their jobs right now. It feels like
there is a like a not targeted attack, but like
just we're losing a lot.

Speaker 7 (03:16):
Of our places to tell stories.

Speaker 8 (03:17):
So there's a lot of focus on the places that
are still running, like the route in all these other places. Right,
do you feel like there's a pressure to make this
work because we're getting taken out everywhere else?

Speaker 5 (03:28):
I feel a pressure and a responsibility because of what
the route is in our community and can be.

Speaker 4 (03:33):
And I think telling.

Speaker 5 (03:34):
Black stories requires due diligence and responsibility.

Speaker 4 (03:37):
Also that people are losing their jobs.

Speaker 5 (03:39):
I mean three hundred thousand black women are out of
work right now. So there's a global store a national
story right now about unemployment and people struggling. So journalism
is just one piece of that big part.

Speaker 4 (03:52):
And yes, like I want now, what happened in the
past is in the past.

Speaker 5 (03:56):
And the second day after we announced the acquisition, I
told folks we will not be perfect, because no human is,
and so, but we will have a standard of excellence
and in telling stories you all know, you all get
you know, backlash some times for some of the covers
this struggle, but ownership.

Speaker 1 (04:17):
If I didn't, I'm like, did they hear me?

Speaker 4 (04:20):
But I think we.

Speaker 5 (04:21):
Always sit here. I come from politics, right, and we
always say black people are not a monolith. So I
need to make sure I'm telling multiple.

Speaker 4 (04:27):
Stories through multiple lenses. And so you might not.

Speaker 5 (04:30):
Always agree with what we cover on the route and
our position on the route, but you will think about
what we cover and it that is. I just think
iron sharpens iron, and black people deserve to have multitudes
of opinions.

Speaker 1 (04:41):
What does success look like for you?

Speaker 4 (04:44):
I want to grow our audience.

Speaker 5 (04:46):
We have about ten million people that come to our
website monthly, which is massive, so I want to double
that within a year. We're going to be moving the
video while still respecting the written word.

Speaker 4 (04:58):
So we'll do all writing.

Speaker 5 (04:59):
We'll to you to do writing, but for most written pieces,
we'll also have a video component. Our audience is predominantly black,
but it's not all black, and so I want the
root again. It is a black publication, but black stories
are American stories.

Speaker 4 (05:12):
And so when you.

Speaker 5 (05:14):
Want to know what's going on in the culture, when
you want to know what's going on in politics, when
you want to know what's going on in sports, and entertainment.
You can go to the Root as a trusted source,
just like you may go to a more typical mainstream
media applan.

Speaker 2 (05:26):
I was going to ask that.

Speaker 3 (05:26):
I was going to say, you know, one time the
Route was I feel like at the forefront of everything, Yes,
and it slowed down a lot and became behind the scenes.

Speaker 2 (05:33):
How do you get it back to the forefront?

Speaker 3 (05:35):
And with the world of fake news and nobody knowing
who to trust, and people are trusting people that are
putting out random stories, how do people can come to
the Route and say, I know this is my trusted source,
I know that these stories are real. I know that
this is a place where I can actually trust and
loves my community.

Speaker 5 (05:50):
Well, I think you have to be true to yourself too, right,
You can't be all things to everybody. So I have
to know who I want to be as a publisher,
and that is telling unapologetic black stories.

Speaker 4 (05:59):
That's the first thing.

Speaker 5 (06:00):
The second thing is that we think there's a place
for journalism and fact checking, but at.

Speaker 4 (06:04):
A speed that allows people.

Speaker 5 (06:06):
The reason why I think folks are so susceptible to
missing disinformation is the speed at which it comes in.

Speaker 4 (06:12):
So we're gonna have to scale our team.

Speaker 5 (06:13):
We have a great set of journalists right now, but
it's still a very small team, So looking at growing
our footprint just even in a new a digital newsroom.

Speaker 4 (06:21):
And then we also want to have commentary, right so.

Speaker 5 (06:24):
We're in a world where everybody's opinion appears to be
fact and that's just not the case. And so we
have a do no harm approach. So again, I don't
have to agree with everything you say, but you cannot
cause harm to black people and have a home at
the route.

Speaker 6 (06:36):
I also say, you know, you don't really me personally.
I don't really care about something to tell who's attached
to it.

Speaker 1 (06:41):
So that's right now.

Speaker 6 (06:42):
I found out that you was the owner, I was like, oh,
so I looked under the hood. I had no idea
Root was found out by doctor Henry Lewis Gate.

Speaker 5 (06:47):
Yes, yes, yes, And I called him a couple days
before the announcement and he was just over the top elated.
He's like, oh my gosh, it's like you have my child,
and I'm like, and I will take great care of it.
And it's like they're in college now, and so we're
like college roommates almost, and so I hope to grow
with it. It's been around for seventeen years. The responsibility

(07:09):
I feel is that if in seventeen years it's not
stronger and more dominant, then I have not met my all.

Speaker 6 (07:14):
I would love to know what was his original vision
for the Root.

Speaker 1 (07:19):
Henry Lewis Cage is a very serious person.

Speaker 5 (07:21):
Maybe you could go to the Root dot com pretty
soon and find that story. I definitely, because I think
the other thing is I'm not a student of history,
but I like to study history, and it's really.

Speaker 4 (07:33):
Important to understand why was it founded?

Speaker 5 (07:35):
Think about when that was two thousand and eight, Barack
Obama is just reelected. It's what people could say was
like a watershed moment in our political history. Will someonet
argue right now, that's where we're at in this moment,
and what is the intervention we need to start to
set the course and turn the course. And so it
was founded in an important time, it was reclaimed back
to black ownership in an important time, and so I

(07:57):
want to study what he did. I want to understand
what he did while also thinking about what's tomorrow.

Speaker 4 (08:02):
What tomorrow it needs to deliver for.

Speaker 2 (08:04):
People who on this list. And you mentioned the breakfast level.

Speaker 4 (08:08):
To go to the Army on the list, so it's
one hundred people.

Speaker 5 (08:12):
So one of the things I actually decided to do
was remove the rankings.

Speaker 7 (08:19):
I always look at the list.

Speaker 5 (08:20):
Yeah, well I just want to say I was never
on the list.

Speaker 7 (08:23):
I just got.

Speaker 4 (08:26):
So I would look and the route.

Speaker 5 (08:28):
Actually the list has been very aspirational for me because
I learned about a job that I eventually had at
the White House from the roote one hundred. You know,
they don't like post those jobs on the website. So
I've really built my career from interventions from that publication.
So it really does have a special part in my story.
But we decided as a team to remove the rankings

(08:49):
because in a moment that we are in right now,
everybody on the list is exceptional in what they do
and it doesn't matter if you're one or one hundred,
you're doing it. And so so why be like, well,
where was I on the list and where why wasn't
I higher than this person? It's a collective and the
only way we get out of this moment is if
we do it together. So you're a part of a

(09:10):
community of one hundred people in journalism, people in the courtroom,
people with microphones themselves, people making films, scientists, CEOs. I'm
really proud of the list. I think it really reflects
the diversity of it.

Speaker 4 (09:24):
And you know what, you might see some people on
the list and.

Speaker 5 (09:26):
Be like, I don't really like them, and I don't
care because guess what, they're still doing great work that
they're doing, and we need.

Speaker 4 (09:32):
To acknowledge them as well. As you said black people,
that's right, Yeah, that's right.

Speaker 8 (09:37):
And then on the other side of the business side
of it, right, the funding, like I heard Oprah talk
about her own was like the hardest thing she's ever done.
The same thing with Revolt, because it's just hard to
get advertised to give money to black media spaces.

Speaker 7 (09:49):
What's going to be your plan in the fight for that?

Speaker 5 (09:52):
Yeah, I mean it's definitely something that I wake up
thinking about and go to bed thinking about.

Speaker 4 (09:57):
But I think the product has to speak for itself.

Speaker 5 (10:00):
Ten million visits unique visits every month is nothing to sneeze.
That is, that is that is one of the most
trafficed news sites, but particularly black news sites in our country.
So it is a profitable business and I see a
vision on how we could grow. But again, it's also
on the product and the content. So you said, what
am I going to do next with it? Video is

(10:20):
one thing, but we have some offline activations that we
want to do because like it's one thing that you know,
I heard you all covering the AI piece, right, It's
like it's one thing to see something, but to actually
be in relationship proximate to the person is important. So
we think our products, the things that we're going to
be rolling out soon, the voices that we're going to
be having at the root, will sell itself.

Speaker 2 (10:40):
Well. Thank you so much for joining us this morning.

Speaker 4 (10:42):
Congratulations, thank you, thank you.

Speaker 2 (10:46):
It's Ashley Allison. It's the Breakfast Club. Good morning, every day.

Speaker 1 (10:53):
Up the Breakfast Club. You don't finish for y'all done,

The Breakfast Club News

Advertise With Us

Follow Us On

Hosts And Creators

Charlamagne Tha God

Charlamagne Tha God

DJ Envy

DJ Envy

Jess Hilarious

Jess Hilarious

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.

The Brothers Ortiz

The Brothers Ortiz

The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.