BriefingsDirect Podcasts
BriefingsDirect Podcasts

Playtika Bets on Big Data Analytics to Deliver Captivating Social Gaming Experiences and Engagement

May 12, 201624 min
The next BriefingsDirect Voice of the Customer discussion explores how social gaming company Playtika uses big-data analytics to deliver captivating user experiences and engagement. We'll learn how feedback from massive user action streams can be analyzed in bulk rapidly to improve the features and attractions of online games and so help Playtika react well in an agile market. To learn more about leveraging big data in the social casino industry, we're pleased to welcome Jack Gudenkauf, Vice President of Big Data at Playtika in Santa Monica, California. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Sponsor: Hewlett Packard Enterprise.]

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