Business Innovators Radio

David Meerman Scott - Marketing & Sales Strategist. Interview by Mike Saunders from Marketing Huddle

June 23, 201616 min
In this interview, you will learn about cutting-edge marketing strategies including the Customer Journey through the sales process, News-Jacking and the New Rules of Marketing and PR . David is an internationally acclaimed strategist, whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products, and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon

Chat About David Meerman Scott - Marketing & Sales Strategist. Interview by Mike Saunders from Marketing Huddle