Business Innovators Radio

Erika Born Business Leadership Radio Interview

June 15, 201618 min
Over the past 6 years, Erika Born has evolved in the motocross industry. She has contributed to the marketing and branding of Kyle Born, Motocrossvest, MX Antix USA, Snakecreek MX, Sleepy Hollow MX, and Born Racing MX. She also has promoted the Boyesen 2 Stroke Shootout 2015, Amsoil Arenacross Pre Registration, and the Motocross training program at Snakecreek MX. Erika has managed the social media for non mx companies, coached and consulted these organizations to strategically design a marketing plan that fit their budget and desired outcome. So what has Erika accomplished in her journey to entrepreneurship in Motocross? From social media marketing, She has had the opportunity to travel with her husband Dave, and her son Kyle, to New Zealand and witness Kyle represent the USA as the only American Rider to race the NZ Mini Nationals under the MX Antix NZ team. Erika has formed 2 youth motocross teams where she was able to secure sponsors and free support to all team riders. She has

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