Business Innovators Radio

IAN BRODIE: Email Persuasion Author Shares Client-Attraction Methods

June 20, 201640 min
Ian Brodie is the best-selling author of Email Persuasion and he has been helping some of the world’s leading organizations with their marketing and sales challenges for more than 20 years. More importantly, he has “walked the talk” and sold multi-million dollar consulting engagements across multiple countries and cultures. He says, "in truth, I’m far from a natural salesperson – in fact, it was something of a nasty surprise to me when I realised early on in my career that in order to progress and do the kind of work I was interested in, I would need to sell. But through study, experience, and having some of the best “rainmakers” in the field as my mentors, I’ve learned what it takes for even the most reluctant of professionals to become highly effective at marketing and sales – and that’s what I teach my clients." "I’ve made it my mission to help sole practitioners and small firms escape from being the “best kept secret” in their field and to get the clients, recognition,

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