E09 How to Fit Content Curation into Your Content Marketing Strategy Successfully with Guillaume Decugis
April 4, 2016•31 min
Guillaume is an engineer-turned-content-marketer who likes to reverse engineer content marketing. The CEO of Scoop.it, a content curation platform with over 2 million members, he's an expert on how to blend content curation correctly into your content marketing strategy. Guillaume joins Julia in this episode discussing Scoop.it's mission, how content curation helps marketers, how re-sharing content means more visibility, why measuring the ROI of content marketing matters, and how we're about to see serious growth in content marketing among small-medium size businesses. See more: expresswriters.com/writepodcast. Follow Julia's Write Blog at: expresswriters.com/blog.