What is brand precision marketing and why should you be using it?
August 29, 2016•30 min
What is brand precision marketing and why should you be using it? Ep27 Wait What Really OK Podcast Episode 27 hosted by Business Advisor, Speaker and Author, Loren Weisman, works to define the concept and details of Brand Precision Marketing or BPM. The main focal point is to create a brand correctly that is enhanced and aligned with its content which in turn allows for the easiest and most affordable marketing. When the foundation is in place, the brand, its content and the marketing of that content work in a much more effective trifecta that can yield better engagement and better conversions. Taking the time to create each piece in the right order from the logo to tagline, the one liner to the short bio, the call to action to he editorial calendar, the clarity, uniformity and continuity makes for a more precise execution of marketing, advertising, content creation and distribution. This weeks show is sponsored by the letter L, the number 12 and the color purple. What is b