What happens when getting a client order feels like a burden instead of a celebration? Business strategist Sunita Kumar shares the exact moment she knew her successful health product business had to end-despite still making money. Her story reveals how our bodies send us signals long before our minds catch up, and why pushing through friction isn't always the answer. Sunita brings a unique blend of Cornell engineering, MBA credentials, and human design expertise to help seasoned entrepreneurs recognize when they're operating from an outdated identity versus their authentic design.
This conversation dives deep into the difference between effort that energizes and effort that drains, exploring why so many entrepreneurs get trapped in business models that work on paper but feel misaligned in practice. You'll discover Sunita's framework for recognizing when you're in a 'to-do versus get-to' mindset, her 48-hour rule for avoiding shiny object syndrome, and how she helps clients experience what she calls 'clarity that feels like an exhale.' Whether you're questioning your current path or feeling stuck despite doing all the right things, this episode offers a fresh perspective on building a business that truly fits how you're designed to operate.
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Website: linktr.ee/iamsunitakumar
Podcast: Clear Signal: Unfiltered Business Clarity for Entrepreneurs Done With the Noise
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This conversation dives deep into the difference between effort that energizes and effort that drains, exploring why so many entrepreneurs get trapped in business models that work on paper but feel misaligned in practice. You'll discover Sunita's framework for recognizing when you're in a 'to-do versus get-to' mindset, her 48-hour rule for avoiding shiny object syndrome, and how she helps clients experience what she calls 'clarity that feels like an exhale.' Whether you're questioning your current path or feeling stuck despite doing all the right things, this episode offers a fresh perspective on building a business that truly fits how you're designed to operate.
Want to grow your podcast, land more guest appearances, and save hours every week? The Podcast Growth Partner helps podcasters, guests, and podcast teams create stronger content, prepare smarter, and grow strategically.
Start your free 3-day trial: PodcastGrowthPartner.com
Want personalized podcast strategy support? Book a free clarity call: MeetwithOlivia.me
Connect with Olivia Atkin & Achieving Success:
Website: Achieving-Success.com
Facebook Community: The Podcaster’s Powerhouse Community For Business Owners
Facebook: Olivia Atkin | Achieving Success
LinkedIn: Olivia Atkin | Achieving Success
Instagram: @_achievingsuccess
Connect with Sunita Kumar:
Website: linktr.ee/iamsunitakumar
Podcast: Clear Signal: Unfiltered Business Clarity for Entrepreneurs Done With the Noise
Become a supporter of this podcast: https://www.spreaker.com/podcast/achieving-success-with-olivia-atkin--5743662/support.
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Episode Transcript
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Speaker 1 (00:05):
Hello everyone, Welcome to Achieving Success with Olivia Acken. I
am your host, Olivia Achen. Each week we will discuss
the ROMap of achieving your personal and professional success. We
give you real life stories on growing personally and professionally
to achieve your life and career goals with the help
of some top notch guests. Today we are speaking with
(00:26):
Sunita Kumar. Sunita is an entrepreneur, business strategist, and business
alchemist and clarity architect who helps seasoned entrepreneurs breakthrough plateaus
and step fully into who they are meant to be
in their business and leadership. With a Canel Engineering degree,
an MBA, and an MSc, plus fifteen plus years of
(00:49):
experience across corporate consulting and multiple entrepreneurial ventures, including a
patented first to market healthcare product, Sunita brings you unique
multi dimensional perspective to growth and success. Her work blood
strategic business insight with human design and neural science, helping
her clients cut through noise and access their true strengths
(01:12):
and build businesses autligned with their authentic voice. She works
with established entrepreneurs at inflection points where what's worked before
no longer holds her work cuts through surface level strategy
to pinpoint the underlying misreads driving friction, so the next
(01:33):
move is clear and actually works. You can find Unita
by going to her website linked tree, link tr e
E backslash, I am Sunita Kumar and listen to her
podcast Clear Signal. Hello, Sunita, it's fantastic having you on
the show.
Speaker 2 (01:52):
Thank you so much for having me. It's wonderful to
be here.
Speaker 1 (01:55):
To start off the show. Can you tell me what
success it means and looks like to Snita Kumar?
Speaker 3 (02:01):
So from success as a business owner and as a
human to me, means that you're operating in the world
in the way that feels in alignment with you, which
means in real words, like you're not forcing yourself into
a model that doesn't fit your business works for how
you operate versus what should work. And you're putting an effort,
(02:24):
but you're in a like this feels good, You're in flow.
Speaker 2 (02:27):
You're like I was built to do this.
Speaker 3 (02:29):
I'm leveraging my unique gifts in the way that I
meant to do it. And things feel hard at times,
but they don't feel like friction.
Speaker 2 (02:39):
You don't feel like you're pushing a rock uphill.
Speaker 3 (02:41):
And in the grand scheme, if you're a business owner,
your business fits into your life, so you're not sacrificing
your life for your business.
Speaker 1 (02:50):
And I want dug deeper into that because when you
were just talking about that, you mentioned pushing the rock
uphill and not feel it like give there's always this
moment and I talk about now like even when I'm
stressed in my business, I'm like, they're joining it, Like
I don't look at it and sit down. I'm like,
oh my god, Like how many hours do I have
(03:12):
to do this? What do I have to do? Where
I remember in that towards the end of my corporate time,
I'd look at that clock and I'd be like ten hours, okay,
nine hours fifty eight minutes, and I'm like counting down
the minutes laugh, like because I didn't want to be there.
So for you, when you talk about pushing that rock up, hell,
(03:33):
what does that really mean for you? And how have
you experienced that in life where the signals then go
off like okay, this isn't in alignment.
Speaker 3 (03:43):
Right, so so much there right Because most of my
audience and my clients are older, they're over forty, and
you know definitely thirty five plus. So we've been conditioned
to what effort is hard work, high performance means x
y Z, and a lot of the business world up
until now has been very much hustle. You don't have
the mindset you want to grind, you don't want to
(04:04):
get up at five am, you don't want to you
feel tired. You push through that. It's very masculine. My
clients are mostly women. It's very masculine, and that is
a sign. It is not something to push through. If
you have feeling constant friction, that is not something to ignore.
And So to give you an example from one of
my past businesses, you mentioned my health product.
Speaker 2 (04:23):
That was the latest thing I did.
Speaker 3 (04:25):
I literally had just closed that earlier this spring, and
towards the end of that I would get a client order.
Speaker 2 (04:33):
I'm like, oh, I got to ship this product.
Speaker 3 (04:36):
It wasn't like, Wow, I'm helping someone optimize their health. Wow,
I just put money in my account. Wow, I'm amortizing
the inventory that I bought and I'm making money.
Speaker 2 (04:45):
It was like, oh my god, I got to ship
this product. And I would border on unprofessional. I'd get it.
You know.
Speaker 3 (04:53):
My shipping is like an X number of days, but
I would push it to ship and it was it
to do versus a get to. And you know, you
could be like, well, you had it fulfillment and you
had this. At the time my business was booming, I
had a fulfillment house. I wasn't doing the tactics. That's
not it. It's that that chapter of my life had
ended and that wasn't the path moving forward.
Speaker 2 (05:15):
For whatever reason, eight years did it. Wanted to do
it great. And one of the things that I talk
about in my business.
Speaker 3 (05:22):
Is human design. It's one of the pillars of my business.
And human design is life force direction.
Speaker 1 (05:27):
Right.
Speaker 3 (05:28):
So there's the concept of flow, which we know that book,
famous book Flow, which is you're in the zone, you're creative,
you're going you lose time.
Speaker 2 (05:34):
That's a mental model. Human design is a body system.
Speaker 3 (05:39):
So I am of the camp that when you're energized,
you were doing what you're supposed to do and you're
excited about it. Within reason, challenges turn into solutions, rest
periods become days not weeks, and you who are magnetizing
(06:02):
the right opportunities to you because you're lit up by
what you're doing.
Speaker 1 (06:06):
And I think it's so important that you mentioned your
own realization there with the healthcare because there's times I
also have gotten advice even in my business and I
didn't understand of like they'd be like, okay, start this,
like write this course and it could be amazing. And
I'd hear this from like a consultant and I'm like, okay,
(06:28):
take it to my sing with it, and I'm like, okay,
is this really the path forward, especially certain consultants who
are like, oh, if you want to make it to
seven figures, this is the only path to really do it.
And I'd sit there and I'd be like, hmm, okay,
I guess I'll try it, like what's the worst thing,
(06:49):
But the whole time, like to your point, I'd delay
delight like okay, I'll do this. And it finally got
to a point to what you were saying as well,
where I being like why am I thinking this way?
Am I feeling this way? You know what, If it
works for them, great, but that doesn't mean it works
for me. And I have to own that because if
(07:11):
I show up going I really don't want to be
doing this, but everyone says I have to to be
able to get there, then I'm not going to be
my best and then who's step really serving? Am I
really going to make money doing it?
Speaker 2 (07:25):
Yeah? And that is that takes a lot of.
Speaker 3 (07:29):
Discipline and self awareness that younger entrepreneurs don't have. Newer
entrepreneurs don't have. And I find that people who don't
question other people don't have. So my people are questioners,
not necessarily rebels, but they're not going to take the
first thing. And there's something that comes when you're older. Right,
you've been around the blox. You know it's not going
to work for you. You've gone down that route, You've
(07:50):
wasted time. So with your scenario, you might have been
really successful because if you have a full team not
doing it, courses can be created by AI. You could
automate as much of that as you wanted to and
you might be successful. However, if at some point in
your business you wanted to simplify, you're like, I don't
want a team, I'm gonna do this myself, that wouldn't work.
Speaker 2 (08:12):
And then you got to burn it all down.
Speaker 3 (08:15):
Because you put yourself in a lane that probably didn't
differentiate you from other people, probably didn't.
Speaker 2 (08:23):
Utilize your unique gifts.
Speaker 3 (08:25):
And it's not necessarily about what's going to make material
success because someone else would be like, well, you know,
I made seven figures and I did it great? Are
you happy what you want to do in five years?
You can push yourself to do anything if you're smart driven,
can you know, hire people to do stuff you don't
(08:48):
want to do.
Speaker 2 (08:50):
I could have outsourced a lot of aspects of that
physical product.
Speaker 3 (08:54):
Towards the end at break even. It would have been
profitable at break even, but I wouldn't launched.
Speaker 1 (09:00):
I do know. Why do you think it, as you
just mentioned, to a lot of entrepreneurs who are starting
their entrepreneurial journey or younger entrepreneurs fall into that more easily,
even if they're getting And why might that mentorship be
so important so they don't fall down? Kind of that propo?
(09:22):
You froze here first, Okay, Sanita, you broke that. Okay,
so we're gonna pause for a second. I'll re ask
the question and then bank can edit it. Sunita, why
do you think that young entrepreneurs in their entrepreneurial journey
(09:46):
or younger individuals tend to fall into that trap? I
would say more? And how can whether you're just starting
your entrepreneurial journey or your years in kind of make
sure that your mindset is sharp enough to question things.
(10:10):
Can you hear me now going on?
Speaker 2 (10:13):
I don't know what's going on.
Speaker 1 (10:14):
I don't know your thing keeps like changing from red
to yellow.
Speaker 2 (10:17):
Right, and this has never happens. Okay, it's okay.
Speaker 1 (10:20):
Well I'll pause, I'll re ask the question again.
Speaker 2 (10:24):
I'm sorry, it's okay.
Speaker 1 (10:27):
So you, Needa, So what you had mentioned that it
tends to be younger entrepreneurs in their entrepreneurial journey or
younger individuals in general that tend not to question or
lean into this might not work for me. What is
a tool set that someone can use to make sure
that they're always thinking is this really aligned with how
(10:51):
I want to show up in my business?
Speaker 2 (10:54):
I think that that happens for a couple of reasons,
and I'll give you a tool. People who are new
are on their journey. I don't think it's necessarily age.
I think it's that they don't know.
Speaker 3 (11:04):
Right.
Speaker 2 (11:05):
So you mentioned I have an MBA. I come into the.
Speaker 3 (11:07):
Entrepreneurial space understanding marketing, understanding positioning, understanding branding, and my
design is.
Speaker 2 (11:13):
A very strong BS detector.
Speaker 3 (11:15):
So I'm immediately going to ignore people who I'm like,
this is grifter's strategy. People don't have that discernment because
they're like, I don't know, I'm new. I'm going to
look to what success is this person successful? I'm going
to copy what they did. So that's the newer entrepreneur.
There is something about f around and find out that
(11:36):
cannot be replicated, those reps that experience that I went
in the wrong direction, I didn't get what I needed
out of it, that cannot.
Speaker 2 (11:45):
Be replicated in theory. So that's a bigger picture to.
Speaker 3 (11:49):
Answer your question about what they can do. So in
human design, we're a body graph and we have influence centers.
So to make this very high level, I've got some
filled in, You've got some filled in, Some are colored in,
some are not colored in.
Speaker 2 (12:02):
Where I'm colored in, I'm me.
Speaker 3 (12:04):
Where I'm not colored in, I'm taking an influence. So
each of us is going to have some centers where
I'm not colored in. So knowing yourself is it because
if you know, okay, I'm influenced in that way, you're like, Okay,
I'm going to this conference, I'm going to want to
buy everything. Everybody says everybody. I go to the lunch
(12:27):
and what she's doing. She's launching a podcast. I got
to launch a podcast. She's on TikTok. I gotta be
on TikTok. You know yourself to know this is temporary.
You walk away, you step away, then you go back
to your life. If that still is something, you're like,
you know what, I really want to do that like
forty eight hours later, seventy two hours later, then you
act on it. And the challenge is is most people
(12:51):
buy before they get to that point.
Speaker 2 (12:56):
Now we're in sunken costs mentality.
Speaker 1 (12:59):
And I love that example because it is something that's
so true A lot of times when you pull back
and sit and then that's way too Even on sales calls,
a lot of salespeople be like, try close closing that
first call, Just push, push, push, But I go back.
And even when you were just saying that example, I
was thinking about myself. I try not to buy in
(13:22):
the first call because I know that it depending on
how good that person can be selling or painting, this
picture might not be of reality. And like you said,
I've gotten better and better over the years to like
very quickly pick up in them and be like, bs, okay,
keep giving you know, this is obviously not what's going
(13:43):
to happen. But there's times where I'm like, oh, this
could be really good, and I get reminded, just wait
a few days, just sit on it, you know, think
about it. And there's even been times in those few
days I've gone back and I'm like, every time I
go back to your point, I'm like, Okay, is this
really worth the value? Like where does this sit? And
(14:06):
I just go in and I start questioning more and more.
By the end, I'm like, Okay, yep, no, mom, and
it works. But I want to also go into more
of those takeaways because I love your insight here and
when someone comes to you and says, and I know
you said you work with more seasoned entrepreneurs who feel
(14:29):
struck and all of that. But when someone comes to
you and they say, I've done all the right things
and I'm still where I want I'm still not where
I want to be. What are you actually seeing what
they're not? That's my superpower. That's the alchemy.
Speaker 3 (14:46):
Because if I was not an alchemist, I could optimize
what they're doing.
Speaker 2 (14:49):
I can see under the hood.
Speaker 3 (14:52):
And this is a combination of They're not operating in
their design. They're not leveraging their superpowers I can see, and.
Speaker 2 (15:00):
They're operating from an old identity.
Speaker 3 (15:02):
They're doing something to please a past version of themselves,
a past version of the entrect where there was they were.
I've seen this in women who leave corporate and it's
their first business. They are trying to leverage the skills
they did in corporate in their new business because that
would make sense, but they don't actually want to do that.
Speaker 2 (15:25):
And then I'm like, well, this is actually what you're
here to do. It might dovetail with.
Speaker 3 (15:29):
Some skills, probably, but it might be something completely different.
So if you think that the body is wise, it
is going to give you rollblocks.
Speaker 2 (15:40):
It is going to hold you back. It is going
to procrastinate.
Speaker 3 (15:43):
It is going to tell you I'll do it tomorrow
because it knows it's not the right direction for you.
Speaker 2 (15:47):
You know that your mind doesn't. So what I can
see is I use a combination of factors.
Speaker 3 (15:54):
I look at many things, and I'm a surgical I
am instantaneous. I know before someone books with I even
know before I have talked to them.
Speaker 2 (16:02):
I don't need to know about their business.
Speaker 3 (16:04):
Yes, I need to know about their business, but I'm
like looking at them and I can feel through frequency,
through insight, through precision, through your positioning is off. You're
not attracting your ideal client because of XYZ. You're trying
to put yourself in this lane, but you should be
in this lane. This is holding you back. You're influenced
by this. It's hard to articulate. It is instantaneous, the
(16:28):
way a mechanic can look at a car and have
done it so many times that they're like, this is
your gasket.
Speaker 2 (16:33):
You need this. No, it's not that that guy told you.
Speaker 3 (16:36):
It's that he's trying to sell you bullshit, bs whatever.
It's hard to explain, but it's a variety of inputs.
That's their business, their identity, their design, and where I
think that they are in a belief that they need
to do X, but they should do? Why should I
put should some quotes. I never tell people what do
(16:57):
they do? But I think they would be better soon
to do it?
Speaker 2 (17:00):
Why?
Speaker 1 (17:02):
And also one thing you brought up there as well
is like serving or standing in a position of doing
actions or serving others. The way that no longer is
where you are because you've grown as an individual business owner,
this and that, and so before I move on to
my next question I had, I wanted to cover that
(17:25):
a little bit because you know, one constant thing in
life is changed. So how often do you believe that
as entrepreneurs we should take a step back and really
do a reflection if you want to call it, or
evaluation and go is this really aligned anymore? Or have
(17:50):
I need to focus on a new product a new service,
because that is really where I'm starting to feel the
trajectory and hold towards. Should that be every day? Should
it be like once a quarter? What once a year?
Is it a gut feeling? What is your thoughts on that?
Speaker 3 (18:10):
I think it's an internal and an external marker. I
don't think it's like a thing that's a quarterly time
based thing. What people I work with are very intuitive women,
So one of two things is happening what I said.
They're not taking action. They are like I'm self sabotaging myself.
But action takers don't generally do that.
Speaker 2 (18:31):
We're all human.
Speaker 3 (18:32):
It's usually something bigger going on. It's a indicator we
need to stop, we need to reevaluate, or the market
is telling you you are attracting.
Speaker 2 (18:41):
Clients with ease before you aren't. You are attracting misaligned clients.
Speaker 3 (18:48):
You are someone that I'm like you just you just
move through the world and opportunities open up, and you're like,
I'm just manifesting, I'm in flow of the time, and
all of a sudden, you're not.
Speaker 2 (18:56):
That's an external indicator.
Speaker 3 (18:59):
Usually it's the eternal one first, and then the external
mirror your internal state.
Speaker 2 (19:04):
So I tend to meet people at pivot points.
Speaker 3 (19:08):
This is when they have an established business but what
they did is.
Speaker 2 (19:12):
No longer working.
Speaker 3 (19:14):
They're in transition from one business model to a completely different.
Speaker 2 (19:17):
Model, or.
Speaker 3 (19:23):
They were in one lane and what they were doing
in that lane no longer fits their new belief system.
Their new client. They want to attract their new philosophy
on the world the lane. They want a car for themselves.
An example of this is a client I just work with,
Choose a dietitian career dietitian, and she never really was
(19:43):
into the diet culture and the macros and the women
have to track their weight and this and that, and
she's been moving towards more of holistic spiritual connection, light particles,
the whole body. Women you know, having gratitude for their
bodies and getting strong versus trying to control them.
Speaker 2 (20:04):
So her clientele is going to switch.
Speaker 3 (20:06):
And if she was working with insurance before, now she
can't do that in insurance. So now she has to
build a brand outside of that. So what does that
look like? So that's what we did. That's an example
of someone who stayed in one lane but it's a
different lane. Or then I've got people who have been
in one lane for ten years and it's no longer working.
Speaker 2 (20:23):
They're like, now what.
Speaker 3 (20:26):
It's because they have changed, but they don't see how
they've changed. I can see how they've changed.
Speaker 1 (20:31):
And what is that like when someone when you give
that perspective and that insight of like you've changed, or
the market's changed, and this is where really where you
the line? What is that moment for the entrepreneur where
everything kind of I'm assuming clicks and there's that direction again,
but please give some insights into that.
Speaker 3 (20:54):
It is something I'll say a client said to me,
clarity that feels like an exhale. It is they already
knew it, it was just below their subconscious awareness. She's
need their conscious awareness. It's a term I called catalyzed
subconscious integration, because if I am just telling you that
you're gonna fight me, But if I'm telling you what
(21:16):
you already know at some level in your soul, in
your body, you're like, she's.
Speaker 2 (21:21):
Right, it cracks. And then we apply strategy. But if
you are applying tactics on top of that, it's never
gonna work. It's never gonna work.
Speaker 3 (21:32):
If you are an intuitive what I call soul aligned woman,
which is what I usually work with. They go with
their gut. They know when they're off. They're not just
in it for the money, although that is part of it.
If it doesn't feel right, they're gonna run into a
different role block in six months.
Speaker 2 (21:53):
Right.
Speaker 3 (21:54):
You know, one of the things that we shared when
we did you know the pre call for this is
that what our best job is, we basically put ourselves
out of business, both of us.
Speaker 1 (22:02):
Right.
Speaker 3 (22:04):
People don't have to work with me very long because
I keep drapping my clients.
Speaker 2 (22:08):
I'm like, how are you doing? They're like, I'm doing this,
I'm doing this. I'm great.
Speaker 3 (22:10):
Because once you're on the path, okay, well then maybe
you hire the tactician. Maybe then you decide I'm on
TikTok versus Facebook whatever. If that's not the point, you're
on the path. You are doing what you're here to do.
You are excited, you are lit up, you're attracting aligned opportunities,
you're attracting aligned clients, and.
Speaker 2 (22:30):
You're not going to fight it because.
Speaker 1 (22:34):
And that's one thing too. It's funny you bring that
up because after our call, I started picking up. I
have an invazing mentor and I sitting in some of
her group sessions and things like that, and I started realizing.
(22:55):
I was like, yep, this isn't where my time should
be spent. After our call too, because we talked about
that and I was like, yeah, one hundred percent agree,
Like you should want your client. And that's why too.
There's a level of here's the outcome at the end
of the day, with my services done for you or
(23:15):
my system so that you can implement because you should
complete something and then there's a different path and direction
and like that is so fulfilling because you also know
you're helping someone and it's not that fight. And then
I was sitting in this call like a few days
later and I'm like, okay, I gave a response to
(23:38):
that and I'm and it was like a group conversation
and I I'm the expert in what were that topic?
And I got pushed back and I was like, the
pushback on it from the person running it to help
others was not the best plan. She kind of knew
it wasn't the best best path forward. It was about podcasting,
(24:02):
and I was like, well, that's not really how you
should look about it. And the response was you were right,
and I understand why you're saying that, but if you
just want disposure, like go get up, like sign up
for this, go get it. And I was like, okay,
are you really You're helping them, but is the help
strategically place for them to get to a point to go,
(24:24):
oh I don't need this anymore? Or is it kind
of pushing them but still in a way that needs
support and always feeling there's that support.
Speaker 3 (24:34):
Yeah that Yeah, People you know, work with me an
advisory for as long as they want. Afterwards, it's almost
like not training wheels, but it's like making sure that
they're you know, I call myself a business alchemist and
a clarity architect. The clarity architect is afterwards, I'm seeing
the path before you can we're keeping you aligned as
you're in your new trajectory or your new way of
operating in the world.
Speaker 2 (24:54):
And you know, we.
Speaker 3 (24:56):
Talk about design a lot in human design. There's like
people who we have different roles. We're here to play.
I am kind of a surgeon. You don't want to
see your surgeon every month, or you got problems, So
I use all these tools as my X ray, my MRI.
Whatever I fix you, solve you, solve your problem, get
you sorted, alchemize you.
Speaker 2 (25:15):
Alchemy is transformation. You should not be the same afterwards.
Speaker 3 (25:18):
If you work with someone who considers themselves an alchemist,
or it's marketing. If you're the same before you met them,
that wasn't alchemy. That was coaching, which is fine, And
it depends on.
Speaker 2 (25:28):
Your business model.
Speaker 3 (25:29):
If you're a mindset coach, I can see you staying
with the mindset coach for years. If they are getting
you to the six figure mark, the seven figure mark,
usually it's a different coach, I would think. But you're
going to never be done with belief, change work. If
that speaks to you With me.
Speaker 2 (25:48):
I'm really fast, That's part of my brand. I'm really precise.
Speaker 3 (25:51):
People value time over like sitting on zoom all day
with me in the same place six months later, and
then you're good.
Speaker 2 (25:57):
Like six years later, your business is gonna change.
Speaker 3 (26:01):
You're gonna need somebody else, like you're gonna need other
people to guide you, but you're not.
Speaker 2 (26:06):
Your core is solid.
Speaker 3 (26:08):
It's kind of like guarding you rout that plant in
if it's a if it's a perennial, you don't have
to keep doing it. You know, like it's solid, you
have to maintain it and all that, and you know,
I think we have to separate. So that's my role.
And if I know that's my role and I'm attracting
clients who don't want that, well that's a misalignment.
Speaker 2 (26:30):
Making more money.
Speaker 3 (26:32):
I'm not going to get the testimonials I do, which
sound like I paid people. I'm not going to get
that fulfillment that I'm doing what I'm here to do,
and I'm going to feel drained. I've done long coaching
containers briefly when I started. I'm not built for that.
I'm here to get you going, get you sorted, and.
Speaker 2 (26:53):
Then I'm onto the next person.
Speaker 3 (26:55):
And a lot of the ego and the business this
model and the revenue model is built into people as
a business owner versus what's best or.
Speaker 2 (27:06):
The end client?
Speaker 1 (27:10):
What is your I know you kind of gave some
insight to this in what you were just saying, but
as a consultant, as someone who is serving others through services,
I'll say that specifically, what level of importance do you
think it is to really look at the customers outputs
(27:35):
and like how long they're in this system, how they
feel going through that process, how fast it is, versus like, Okay,
you know. One thing I hear a lot too, is like,
what is the ROI per person that is in your
ecosystem long term? And it's like it does that really
(27:56):
in your opinion? Too? Full? Question?
Speaker 2 (27:59):
Really? Link?
Speaker 1 (28:00):
Should that really be a question we're asking?
Speaker 2 (28:04):
And yeah, I'm still yeah.
Speaker 3 (28:08):
I mean for me, yes, somebody else is like, no,
you need to keep them in their ecosystem for three
years for maximum ROI. That's not my philosophy on business.
That's not my definition of success.
Speaker 2 (28:21):
You know. I literally checked in with a client two
months ago because it had been two months. I was like,
how you doing. She's like, oh my god, blah blah blah.
Speaker 3 (28:27):
Can I write you a LinkedIn testimonial can I elevate you?
I mean, my clients are like, how do I get
more people to know about you? That is a metric
of success because that means that every dime they spent
was worth it. And if you are attracting aligned clients,
we're going to have mismatches. But if you're going to
(28:48):
attract aligned clients, they should be in a better They
should be succeeding during and after with a reasonable timeframe
after you're done. If that's not the case and that
is not part of your evaluation system, I don't know
(29:08):
what you're doing.
Speaker 2 (29:09):
Are you in service? Now?
Speaker 3 (29:14):
If I attract a newbie business owner that doesn't know
anything and doesn't know what she's selling or who she's
selling to, and has never sold to a client, I
may not be able to achieve success for her. So
I'm ensuring that for my hire ticket work.
Speaker 2 (29:31):
She's not hiring me.
Speaker 3 (29:35):
And people, at least up until now, things are changing,
got away with that. They would get your money and
then you're screwed. And I was in a group coaching thing.
It was not my I'm not proud of the decision
I made to get this. I didn't think about it.
It's a learning I don't want to tell you how
(29:57):
much money. We don't need to talk about it.
Speaker 2 (30:00):
It's bad.
Speaker 3 (30:01):
And we had people in that program who were at
the point they had outgrow one to one, so they're
doing coaching containers. They passed the six figure mark, and
women who are like, what's a lead magnet?
Speaker 2 (30:17):
Who do you think got left behind? Who do you
think dropped a lot of money that they shouldn't have
and should have never been in that program? I knew better,
they didn't know better and got the money.
Speaker 3 (30:34):
And then okay, and here's okay. I gotta say, this
is what is going to be a problematic thing. This
is what concerns me about that. And this speaks to
the influence thing we talked about, and it speaks to
what you said about that group call. You're on a
lot of what I believe these programs do is they
use the group think and it actually makes people worse
(30:56):
than if they weren't in it at all, because people
question themselves, doubt themselves. Well, she's killing it, and I
don't know what I'm doing. I'm not meant to be
an entrepreneur. I'm not meant to do this. I think
that's horrible. I think that's criminal. Yeah, I agree.
Speaker 1 (31:17):
And even in one of them that I was in,
for example, I had someone who doesn't have a podcast. Again,
this is like my real house, right, having a globally
ranked podcast, and this and that give me advice on
how to get I think. I'm trying to remember if
it was like about getting guests, and I looked at
(31:40):
her and I was like, thank you for that insight
and appreciate you wanting to give me that perspective. It
was someone else in there, but I was like, I
don't have a problem with that. If I took every
guest I got, I'd be good to release episodes every
day for the next three years. That is what we're
(32:00):
talking about. And as a globally ranked podcast host, there's
a different level. Again. It was like kind of this
idea of just well take people like this, and I'm like,
that's not the point. That's not the alignment. And so
sometimes when you're in those aspects of okay, let's all
(32:21):
kind of give that group think. If you come from
a place like I won't only speak in those rooms.
If we're talking about building authority using your voice, what
is good paths? And I will speak on the topic
of podcasting or hey, you know I love calendar because
XYZ and you did you know there's these features. I
(32:44):
will give insight on what I have found has worked
or not for me based on my experience or podcasting.
I will not go and tell anyone, oh, maybe go
try these clients or go re not my real house,
that's not the space summon. I should not be speaking.
And so to me too. What gets me and gets
my blood a little boiling is when you're stepping into
(33:07):
those environments. It's like, here's the point. So we can
all bounce ideas off each other and do this and that.
But it's like if you are just throwing thought out there,
it can really affect to your point mindset how some
really actually does their business. And you don't know if
that person's coming from BS or not. Right.
Speaker 3 (33:30):
If people aren't discerning, they don't have the confidence, they
don't have the you know, my background and my design
is very closed. I am very I'm only open to
conditioning in certain areas. I have clients that are completely open.
Speaker 2 (33:41):
There are all over the place that I heard this podcast.
Speaker 3 (33:44):
This person said this that I'm like, Okay, when I'm
working with you, you're going to stop. You're not listening
to these podcasts anymore. We're gonna stop because you're going crazy.
And so I'll give an example of that. I am
not a podcast growth strategist. I have a podcast and
it is successful by what I want this time? What
game are you playing at any given time?
Speaker 2 (34:02):
Something else.
Speaker 3 (34:03):
So I also say to people, and I give a
talk recently about your podcast as your unique value proposition
to local podcasters, a local group I'm in.
Speaker 2 (34:10):
New England as a thank you local group that's on
YouTube whatever.
Speaker 3 (34:16):
And I was talking about your podcast as resonance based
on your design and attracting your aligned client because I've
been successful with that on my podcast against industry metrics
tuny downloads high ticket clients.
Speaker 2 (34:33):
Doesn't make any sense. I was very upfront when I
got on the mic. I was like, I am not
a podcast pro strategist. I am not a podcast expert.
I'm not telling you how to grow your podcasts. I'm
not telling you how to become more visible.
Speaker 3 (34:47):
I'm just saying, before you focus on scaling your podcast
to the moon, your solopreneur, making sure that your unique
sauce is baked in. That's all I do it, and
you know it was also not a paid group. I
mean it was a paid group, but it wasn't like
a high mastermind. And frankly, I think my advice was
(35:08):
great because I know the advice I've gotten from a
lot of people who are podcast growth strategist. I'm like
your marketing and your branding socks. So I'm not listening
to you. If people wanted blind leading the blind, they
could be in a free Facebook group.
Speaker 1 (35:26):
And that's the thing too, Like you just mentioned, it's
giving the clarity of like, this is my experience, this
is what I found. But I love how you brought
up that. You're also like, hey, I get twenty downloads
because I hear so much from people who are guests
and they're like, is this alignment? They'll ask about numbers,
They'll ask about you know, how many places you are? Okay, great,
(35:50):
But I recently even did a talk Facebook Live. I've
done articles on this is like the idea of going
viral is and what a lot of people are pushing
for social media right now is not the place you
should really be looking. It's the twenty people that are
actually staying, that are actually converting. That number holds way
(36:15):
more weight and helps you way farther than being able
to say, yeah, I get a thousand a week if
nothing is happening, and that is only a number that
is out there. Like to what you were saying earlier
in our whole conversation, what is the actual goal of
doing XYZ? How will it make you feel? How will
it move the needle? Because if you have a podcast
(36:38):
that to me is a very successful podcast, that is
something I would tell all my clients. Right I shouldn't
say everyone because people are in different spaces, but like,
that is a very successful podcast. If you tell me, yeah,
I have a podcast. I've been doing it for four years.
I get one thousand views, and I'm like, what's your goal?
(36:58):
And are they converting? And you go to meet no
and like nothing happens. I just put it out there
and kind of hope and pray it works. Well. You
don't get a strategy, you don't know, it's it's just
noise at that point, like what is really the proof?
Year And that's the thing that also gets me in
(37:18):
so many people, you know, creating Facebook groups and all
these different things that they're being told is like does
that actually move the needle? For you like I I,
for example, a while back, like hosted a networking group
once a week an hour and I invited people to it,
(37:41):
and people were showing up. For the first few weeks,
it was getting traction, and then it like kind of
died off. And I had a friend of mine who
was like, oh, it really works for me. I get
you know, people interested. They then end up booking on
on one call signing really works. You should keep with it.
And I said, there, okay, I'll keep with it for
one more month. So four weeks. Ben those four weeks,
(38:04):
no one comes out. I'm stopping this because now it's
a waste my time and I could be doing other things.
Obviously it's not working for me. She's like, you should
do it longer than that. I'm like, again, right, when
you're an entrepreneur that makes move, like you said, you
give that window and that runway, but you also know
when enough's enough. And I gave it four weeks and
I was getting like one week, I had one person
(38:27):
show up and it was a great one on one conversation.
They did end up converting, but I was like, I
could have just put them on my calendar and use
this time you know they could have had the availability
to be put on my calendar. So even that where
it's like there's a level that I think having someone
like yourself be able to say, hey, this is what
(38:48):
I'm seeing, here's the real strategy. Try this, Try that
instead of there's all these people online saying X y Z,
let me just throw the spaghetti at the wall and
see what it's six. And also being under able to understand,
like this person, why does it work for them? What
is the why? Where do they sit? Because everyone's why
(39:11):
is different And like you said earlier, it could be
they kind of just fell into that. It could be
they built something behind the scenes for years and that
and then they kind of pivoted like you were talking about,
and that's why it now works. And so I think
understanding that and having that picture is also really important.
What do you think about that?
Speaker 2 (39:33):
Absolutely?
Speaker 3 (39:33):
I mean it all comes back to how you're designed, right,
And it's like I am a one line in human design,
which means I go deep and game are you playing?
Speaker 2 (39:40):
You know?
Speaker 3 (39:41):
You you seem like somebody's like boom boom boom. You're like,
this isn't working, this is a waste of time. I'm
going to go into something else. This is not a
good return of investment for my X y Z things
on my plate. Great my podcast. It's not twenty now.
It was twenty when I started. And my goal with
the podcast is I'm going to throw this out here.
Speaker 1 (39:57):
Now.
Speaker 2 (39:57):
I did my research. I have a background marketing.
Speaker 3 (39:59):
It had a position, clear signals, all about influence, right,
influence out, influence, then you get it right. But it
was I got traction right away. I had no website,
I had no social proof. Nobody knew who I was,
and I did that on purpose. It is counter to
what any business coach would say makes any logical sense,
and that's why I did it. So I could speak
at a talk and say this is what I did,
(40:20):
this is what worked for me. I'm pretty unique in
my design. Unique background may not work for everybody, but
you know, I gave myself a long runway to figure
out what I wanted to do with the podcast. It
changed six times in one year. I started teaching human design.
I set a foundation. Now we've shifted more into strategy.
I'm going to lose those first people who are there
for the free teaching.
Speaker 1 (40:40):
And.
Speaker 3 (40:42):
I am doing that aware that I'm planting seeds for
the future. That is not how someone else would say
that's return on investment. They would say, you're putting a
lot of time and energy in at the beginning without
an immediate return. And I know where I'm going. So
for me, that works, for somebody else doesn't work. But
(41:03):
the difference is is I don't want somebody else to
decide what is going to work for them based on
short term thinking from somebody.
Speaker 1 (41:12):
Else or just short term thinking in general. I think, yeah,
is not good.
Speaker 2 (41:20):
It's not good, and then everyone's gonna go, well, where's
the runway? How are you doing this? This doesn't make sense,
blah blah blah.
Speaker 3 (41:25):
So that's where I get into okay, like I'm a
long term thinker. I think long term. I'm intentional and
I'm slow, and I own it. And you know, a
coach once said, don't call yourself slow, call yourself intentional.
Speaker 2 (41:37):
I'm gonna steal that. But you know, it's like, you
know how this works.
Speaker 3 (41:42):
You get results by getting people growth right away, getting
people a client right away, getting people an X right away.
Speaker 2 (41:51):
If it's not rooted in the right strategy, the cash
is there, do you check that box?
Speaker 3 (41:57):
That person was good. Six months later, you're screwed in
your back in the square one. You built a podcast,
don't want you know, everyone's like, you have to do
weekly download, you have to do weekly you know those
things you got to do. There are so many women
in particular who burn out from podcasting because they listen
to I have to do guest podcasts, I have to
do video, I have to do every week, I have
to do whatever. Again, I'm not a growth strategist. There
(42:21):
are certain rules to life about how podcasting works. I'm
just saying, if you're not going to stick to it
long term, no rule matters.
Speaker 1 (42:28):
Oh yeah, I agree, and specifically i'm podcasting. That is
something when I sit down with people who are thinking
about starting a podcast, even guesting, I'll sit down, we'll
get in an initial conversation like tell me about what's
going on in your business in life right now, and
they're like, wait what, And I'm like, I need to
know the time you have, I need to know, like
(42:48):
what your runway. What you're thinking is is this something
you're trying to do right away three months from now?
Like what does that look like? Even if you don't know,
And there's times someone will come to me and they'll
be like, I want to start a podcasts and then
we dive into that and I'm like, no, you don't
because you're going to become one of the stats because
(43:09):
of XYZ. Now you can do that in three months
when you tell me this is done and you have
more space. But right now, being a guess is what
really works, or vice versa. It happened, or I'll be like, hey,
let's revisit this, because I think to just start anything
just to say yeah, I did it, you were asking
for the burnout to kind of happen it if you're
(43:30):
not excited about it every step of the way, and
excitement can look different. There's days you're working it out
and you're like, oh, I'm tired, but you're like, I'm
excited for when I'm able to serve someone through this,
and you know that's what the goal is versus the yeah,
I'll just do this, we'll see what happens. Is mentality, and.
Speaker 2 (43:54):
It's not based on design.
Speaker 3 (43:55):
It's not based on the way women work, it's not
based in reality. It's based on artificial metric of growth,
which makes sense. So I'd say, oh, yeah, of course,
maybe you'll be in better shape. If you go to
the gym three times a week for every day this year,
three every week this year, maybe you might go actually
stick to it.
Speaker 2 (44:10):
If you went two times a week, as an example,
are you gonna be a bodybuilder?
Speaker 1 (44:15):
No?
Speaker 2 (44:15):
Are you going to build that muscle and habit?
Speaker 1 (44:18):
Yes?
Speaker 2 (44:19):
So you know, I told my podcast I'm on break
for April. Right now, it's tribal. I can get away
with that newbe may not come back. No one cares.
If you're delivering quality, no one cares. They this notion like.
Speaker 3 (44:33):
Oh, if you don't, you know, you're like a wonder bread,
They'll find another slot for If you're a wonderbread, you
shouldn't have a podcast. If somebody else can just fill
their ears with someone who is just like you, you
don't have a unique value proposition. You shouldn't have a
podcast because then you sound like everybody else and you're
just noise. That person's not gonna buy from you because
you're just in your garden. Yeah, got your background noise
(44:57):
for them.
Speaker 1 (44:58):
Well, that's just like when I hear the twenty pitches
about I'm a leadership coach. I can answer questions on leadership.
I'm like okay and like or burnout, and I'm like,
are we just using buzzwords here?
Speaker 2 (45:11):
Like?
Speaker 1 (45:13):
What is that me?
Speaker 2 (45:15):
I got a great example for this.
Speaker 3 (45:16):
So like you, as someone who who helps people with
their strategy for being on podcasts, right you would look
at what I'm doing right now and be like, I
do not recommend this, because what I did right now
this frame is I went on a variety of different
podcasts so I could figure out what do I like,
what do I not like?
Speaker 2 (45:32):
What are the podcasts that feel like a fit what.
Speaker 3 (45:34):
Don't I used to not love these intro calls because
it's extra time on my calendar, but I have found
that the podcast where I had an intro call first
were more organized, were better used, they were more real
and you know, you know the podcast churn thing. I
would get on these podcasts. The person I had no
idea who I was, had done no research on me.
(45:56):
Their team would send me a file that was a
raw file, not finished assets.
Speaker 2 (46:02):
I'm like, you want me to create your reels? What
are we doing here? So I just put it up
on my podcast as a podcast. I was like, Okay,
I got the file, let's go, and I gave them
credit and all that. I said, this is this person's podcast.
Speaker 1 (46:13):
I lived the podcast.
Speaker 3 (46:14):
But someone's like, well, what would you recommend for someone
who's suffering from burnout? I was like, I'm not a
burnout coach. I don't work with entrepreneurs who are burnt out.
My people aren't burnt out. They are not hushole people.
They are people that are misaligned, which is re linked.
It's not quite the same thing.
Speaker 1 (46:37):
And I want to go, I know we're ended towards
the end of time, so I want to ask this
question before I relap wrap up. It's for you. How
can you identify someone's misaligned or they're really getting towards
that burnout? This just isn't right mentality.
Speaker 3 (46:58):
Up until now, the clients that have found me have
not been burnout clients. I had one client who came
to me who was burnout and then she was running
a seven figure huge She us not what I would
call season, She's what I would call established, and her
team was looking for her to be the solution for everything,
and she was taking on everybody else's problems and her
(47:21):
design is such that she's going to be the problem solver,
and she was unconsciously becoming the problem solver, and she
didn't have the right boundaries in place because she didn't
know it.
Speaker 2 (47:30):
Awareness is key.
Speaker 3 (47:31):
When I said you are going to unconsciously be the
problem solver changed, She's like, Okay, now I know why
my assistant thinks I'm the solved. So that's burnout because
she's trying to be CEO and she's in the clinic
and she's taking care of everything administrative.
Speaker 2 (47:46):
I'm like, well, that's non functional.
Speaker 3 (47:49):
To answer your question about misalignment, I'm able to use
like an mri X ray, I use different energetic tools
as a diagnostic and by looking at it vibe skill gift.
I'm like, this is what it's not working. So that
is actually done before I met with people. All the
(48:10):
prep work I do is before I already know before
I say one, which is why I'm so fast.
Speaker 2 (48:14):
I come and I don't.
Speaker 1 (48:16):
Don't.
Speaker 2 (48:16):
You don't have to tell me everything about your life
and your childhood.
Speaker 1 (48:18):
I don't.
Speaker 3 (48:19):
That's not I'm not a therapist. It's like, this isn't working.
This is why your identity is off. Not in those words,
I don't use the word identity, but.
Speaker 2 (48:28):
It's like they know, they know because something I said
on a podcast or on my podcast, they're like, that
is what was missing.
Speaker 3 (48:38):
I didn't know what it was, but when it was named, oh,
she's on track. That has been the people who have
come to me until now because I built it through resonance.
Now I'm growing more visible, but everybody come to me
through now has been just like
Hello everyone, Welcome to Achieving Success with Olivia Acken. I
am your host, Olivia Achen. Each week we will discuss
the ROMap of achieving your personal and professional success. We
give you real life stories on growing personally and professionally
to achieve your life and career goals with the help
of some top notch guests. Today we are speaking with
(00:26):
Sunita Kumar. Sunita is an entrepreneur, business strategist, and business
alchemist and clarity architect who helps seasoned entrepreneurs breakthrough plateaus
and step fully into who they are meant to be
in their business and leadership. With a Canel Engineering degree,
an MBA, and an MSc, plus fifteen plus years of
(00:49):
experience across corporate consulting and multiple entrepreneurial ventures, including a
patented first to market healthcare product, Sunita brings you unique
multi dimensional perspective to growth and success. Her work blood
strategic business insight with human design and neural science, helping
her clients cut through noise and access their true strengths
(01:12):
and build businesses autligned with their authentic voice. She works
with established entrepreneurs at inflection points where what's worked before
no longer holds her work cuts through surface level strategy
to pinpoint the underlying misreads driving friction, so the next
(01:33):
move is clear and actually works. You can find Unita
by going to her website linked tree, link tr e
E backslash, I am Sunita Kumar and listen to her
podcast Clear Signal. Hello, Sunita, it's fantastic having you on
the show.
Speaker 2 (01:52):
Thank you so much for having me. It's wonderful to
be here.
Speaker 1 (01:55):
To start off the show. Can you tell me what
success it means and looks like to Snita Kumar?
Speaker 3 (02:01):
So from success as a business owner and as a
human to me, means that you're operating in the world
in the way that feels in alignment with you, which
means in real words, like you're not forcing yourself into
a model that doesn't fit your business works for how
you operate versus what should work. And you're putting an effort,
(02:24):
but you're in a like this feels good, You're in flow.
Speaker 2 (02:27):
You're like I was built to do this.
Speaker 3 (02:29):
I'm leveraging my unique gifts in the way that I
meant to do it. And things feel hard at times,
but they don't feel like friction.
Speaker 2 (02:39):
You don't feel like you're pushing a rock uphill.
Speaker 3 (02:41):
And in the grand scheme, if you're a business owner,
your business fits into your life, so you're not sacrificing
your life for your business.
Speaker 1 (02:50):
And I want dug deeper into that because when you
were just talking about that, you mentioned pushing the rock
uphill and not feel it like give there's always this
moment and I talk about now like even when I'm
stressed in my business, I'm like, they're joining it, Like
I don't look at it and sit down. I'm like,
oh my god, Like how many hours do I have
(03:12):
to do this? What do I have to do? Where
I remember in that towards the end of my corporate time,
I'd look at that clock and I'd be like ten hours, okay,
nine hours fifty eight minutes, and I'm like counting down
the minutes laugh, like because I didn't want to be there.
So for you, when you talk about pushing that rock up, hell,
(03:33):
what does that really mean for you? And how have
you experienced that in life where the signals then go
off like okay, this isn't in alignment.
Speaker 3 (03:43):
Right, so so much there right Because most of my
audience and my clients are older, they're over forty, and
you know definitely thirty five plus. So we've been conditioned
to what effort is hard work, high performance means x
y Z, and a lot of the business world up
until now has been very much hustle. You don't have
the mindset you want to grind, you don't want to
(04:04):
get up at five am, you don't want to you
feel tired. You push through that. It's very masculine. My
clients are mostly women. It's very masculine, and that is
a sign. It is not something to push through. If
you have feeling constant friction, that is not something to ignore.
And So to give you an example from one of
my past businesses, you mentioned my health product.
Speaker 2 (04:23):
That was the latest thing I did.
Speaker 3 (04:25):
I literally had just closed that earlier this spring, and
towards the end of that I would get a client order.
Speaker 2 (04:33):
I'm like, oh, I got to ship this product.
Speaker 3 (04:36):
It wasn't like, Wow, I'm helping someone optimize their health. Wow,
I just put money in my account. Wow, I'm amortizing
the inventory that I bought and I'm making money.
Speaker 2 (04:45):
It was like, oh my god, I got to ship
this product. And I would border on unprofessional. I'd get it.
You know.
Speaker 3 (04:53):
My shipping is like an X number of days, but
I would push it to ship and it was it
to do versus a get to. And you know, you
could be like, well, you had it fulfillment and you
had this. At the time my business was booming, I
had a fulfillment house. I wasn't doing the tactics. That's
not it. It's that that chapter of my life had
ended and that wasn't the path moving forward.
Speaker 2 (05:15):
For whatever reason, eight years did it. Wanted to do
it great. And one of the things that I talk
about in my business.
Speaker 3 (05:22):
Is human design. It's one of the pillars of my business.
And human design is life force direction.
Speaker 1 (05:27):
Right.
Speaker 3 (05:28):
So there's the concept of flow, which we know that book,
famous book Flow, which is you're in the zone, you're creative,
you're going you lose time.
Speaker 2 (05:34):
That's a mental model. Human design is a body system.
Speaker 3 (05:39):
So I am of the camp that when you're energized,
you were doing what you're supposed to do and you're
excited about it. Within reason, challenges turn into solutions, rest
periods become days not weeks, and you who are magnetizing
(06:02):
the right opportunities to you because you're lit up by
what you're doing.
Speaker 1 (06:06):
And I think it's so important that you mentioned your
own realization there with the healthcare because there's times I
also have gotten advice even in my business and I
didn't understand of like they'd be like, okay, start this,
like write this course and it could be amazing. And
I'd hear this from like a consultant and I'm like, okay,
(06:28):
take it to my sing with it, and I'm like, okay,
is this really the path forward, especially certain consultants who
are like, oh, if you want to make it to
seven figures, this is the only path to really do it.
And I'd sit there and I'd be like, hmm, okay,
I guess I'll try it, like what's the worst thing,
(06:49):
But the whole time, like to your point, I'd delay
delight like okay, I'll do this. And it finally got
to a point to what you were saying as well,
where I being like why am I thinking this way?
Am I feeling this way? You know what, If it
works for them, great, but that doesn't mean it works
for me. And I have to own that because if
(07:11):
I show up going I really don't want to be
doing this, but everyone says I have to to be
able to get there, then I'm not going to be
my best and then who's step really serving? Am I
really going to make money doing it?
Speaker 2 (07:25):
Yeah? And that is that takes a lot of.
Speaker 3 (07:29):
Discipline and self awareness that younger entrepreneurs don't have. Newer
entrepreneurs don't have. And I find that people who don't
question other people don't have. So my people are questioners,
not necessarily rebels, but they're not going to take the
first thing. And there's something that comes when you're older. Right,
you've been around the blox. You know it's not going
to work for you. You've gone down that route, You've
(07:50):
wasted time. So with your scenario, you might have been
really successful because if you have a full team not
doing it, courses can be created by AI. You could
automate as much of that as you wanted to and
you might be successful. However, if at some point in
your business you wanted to simplify, you're like, I don't
want a team, I'm gonna do this myself, that wouldn't work.
Speaker 2 (08:12):
And then you got to burn it all down.
Speaker 3 (08:15):
Because you put yourself in a lane that probably didn't
differentiate you from other people, probably didn't.
Speaker 2 (08:23):
Utilize your unique gifts.
Speaker 3 (08:25):
And it's not necessarily about what's going to make material
success because someone else would be like, well, you know,
I made seven figures and I did it great? Are
you happy what you want to do in five years?
You can push yourself to do anything if you're smart driven,
can you know, hire people to do stuff you don't
(08:48):
want to do.
Speaker 2 (08:50):
I could have outsourced a lot of aspects of that
physical product.
Speaker 3 (08:54):
Towards the end at break even. It would have been
profitable at break even, but I wouldn't launched.
Speaker 1 (09:00):
I do know. Why do you think it, as you
just mentioned, to a lot of entrepreneurs who are starting
their entrepreneurial journey or younger entrepreneurs fall into that more easily,
even if they're getting And why might that mentorship be
so important so they don't fall down? Kind of that propo?
(09:22):
You froze here first, Okay, Sanita, you broke that. Okay,
so we're gonna pause for a second. I'll re ask
the question and then bank can edit it. Sunita, why
do you think that young entrepreneurs in their entrepreneurial journey
(09:46):
or younger individuals tend to fall into that trap? I
would say more? And how can whether you're just starting
your entrepreneurial journey or your years in kind of make
sure that your mindset is sharp enough to question things.
(10:10):
Can you hear me now going on?
Speaker 2 (10:13):
I don't know what's going on.
Speaker 1 (10:14):
I don't know your thing keeps like changing from red
to yellow.
Speaker 2 (10:17):
Right, and this has never happens. Okay, it's okay.
Speaker 1 (10:20):
Well I'll pause, I'll re ask the question again.
Speaker 2 (10:24):
I'm sorry, it's okay.
Speaker 1 (10:27):
So you, Needa, So what you had mentioned that it
tends to be younger entrepreneurs in their entrepreneurial journey or
younger individuals in general that tend not to question or
lean into this might not work for me. What is
a tool set that someone can use to make sure
that they're always thinking is this really aligned with how
(10:51):
I want to show up in my business?
Speaker 2 (10:54):
I think that that happens for a couple of reasons,
and I'll give you a tool. People who are new
are on their journey. I don't think it's necessarily age.
I think it's that they don't know.
Speaker 3 (11:04):
Right.
Speaker 2 (11:05):
So you mentioned I have an MBA. I come into the.
Speaker 3 (11:07):
Entrepreneurial space understanding marketing, understanding positioning, understanding branding, and my
design is.
Speaker 2 (11:13):
A very strong BS detector.
Speaker 3 (11:15):
So I'm immediately going to ignore people who I'm like,
this is grifter's strategy. People don't have that discernment because
they're like, I don't know, I'm new. I'm going to
look to what success is this person successful? I'm going
to copy what they did. So that's the newer entrepreneur.
There is something about f around and find out that
(11:36):
cannot be replicated, those reps that experience that I went
in the wrong direction, I didn't get what I needed
out of it, that cannot.
Speaker 2 (11:45):
Be replicated in theory. So that's a bigger picture to.
Speaker 3 (11:49):
Answer your question about what they can do. So in
human design, we're a body graph and we have influence centers.
So to make this very high level, I've got some
filled in, You've got some filled in, Some are colored in,
some are not colored in.
Speaker 2 (12:02):
Where I'm colored in, I'm me.
Speaker 3 (12:04):
Where I'm not colored in, I'm taking an influence. So
each of us is going to have some centers where
I'm not colored in. So knowing yourself is it because
if you know, okay, I'm influenced in that way, you're like, Okay,
I'm going to this conference, I'm going to want to
buy everything. Everybody says everybody. I go to the lunch
(12:27):
and what she's doing. She's launching a podcast. I got
to launch a podcast. She's on TikTok. I gotta be
on TikTok. You know yourself to know this is temporary.
You walk away, you step away, then you go back
to your life. If that still is something, you're like,
you know what, I really want to do that like
forty eight hours later, seventy two hours later, then you
act on it. And the challenge is is most people
(12:51):
buy before they get to that point.
Speaker 2 (12:56):
Now we're in sunken costs mentality.
Speaker 1 (12:59):
And I love that example because it is something that's
so true A lot of times when you pull back
and sit and then that's way too Even on sales calls,
a lot of salespeople be like, try close closing that
first call, Just push, push, push, But I go back.
And even when you were just saying that example, I
was thinking about myself. I try not to buy in
(13:22):
the first call because I know that it depending on
how good that person can be selling or painting, this
picture might not be of reality. And like you said,
I've gotten better and better over the years to like
very quickly pick up in them and be like, bs, okay,
keep giving you know, this is obviously not what's going
(13:43):
to happen. But there's times where I'm like, oh, this
could be really good, and I get reminded, just wait
a few days, just sit on it, you know, think
about it. And there's even been times in those few
days I've gone back and I'm like, every time I
go back to your point, I'm like, Okay, is this
really worth the value? Like where does this sit? And
(14:06):
I just go in and I start questioning more and more.
By the end, I'm like, Okay, yep, no, mom, and
it works. But I want to also go into more
of those takeaways because I love your insight here and
when someone comes to you and says, and I know
you said you work with more seasoned entrepreneurs who feel
(14:29):
struck and all of that. But when someone comes to
you and they say, I've done all the right things
and I'm still where I want I'm still not where
I want to be. What are you actually seeing what
they're not? That's my superpower. That's the alchemy.
Speaker 3 (14:46):
Because if I was not an alchemist, I could optimize
what they're doing.
Speaker 2 (14:49):
I can see under the hood.
Speaker 3 (14:52):
And this is a combination of They're not operating in
their design. They're not leveraging their superpowers I can see, and.
Speaker 2 (15:00):
They're operating from an old identity.
Speaker 3 (15:02):
They're doing something to please a past version of themselves,
a past version of the entrect where there was they were.
I've seen this in women who leave corporate and it's
their first business. They are trying to leverage the skills
they did in corporate in their new business because that
would make sense, but they don't actually want to do that.
Speaker 2 (15:25):
And then I'm like, well, this is actually what you're
here to do. It might dovetail with.
Speaker 3 (15:29):
Some skills, probably, but it might be something completely different.
So if you think that the body is wise, it
is going to give you rollblocks.
Speaker 2 (15:40):
It is going to hold you back. It is going
to procrastinate.
Speaker 3 (15:43):
It is going to tell you I'll do it tomorrow
because it knows it's not the right direction for you.
Speaker 2 (15:47):
You know that your mind doesn't. So what I can
see is I use a combination of factors.
Speaker 3 (15:54):
I look at many things, and I'm a surgical I
am instantaneous. I know before someone books with I even
know before I have talked to them.
Speaker 2 (16:02):
I don't need to know about their business.
Speaker 3 (16:04):
Yes, I need to know about their business, but I'm
like looking at them and I can feel through frequency,
through insight, through precision, through your positioning is off. You're
not attracting your ideal client because of XYZ. You're trying
to put yourself in this lane, but you should be
in this lane. This is holding you back. You're influenced
by this. It's hard to articulate. It is instantaneous, the
(16:28):
way a mechanic can look at a car and have
done it so many times that they're like, this is
your gasket.
Speaker 2 (16:33):
You need this. No, it's not that that guy told you.
Speaker 3 (16:36):
It's that he's trying to sell you bullshit, bs whatever.
It's hard to explain, but it's a variety of inputs.
That's their business, their identity, their design, and where I
think that they are in a belief that they need
to do X, but they should do? Why should I
put should some quotes. I never tell people what do
(16:57):
they do? But I think they would be better soon
to do it?
Speaker 2 (17:00):
Why?
Speaker 1 (17:02):
And also one thing you brought up there as well
is like serving or standing in a position of doing
actions or serving others. The way that no longer is
where you are because you've grown as an individual business owner,
this and that, and so before I move on to
my next question I had, I wanted to cover that
(17:25):
a little bit because you know, one constant thing in
life is changed. So how often do you believe that
as entrepreneurs we should take a step back and really
do a reflection if you want to call it, or
evaluation and go is this really aligned anymore? Or have
(17:50):
I need to focus on a new product a new service,
because that is really where I'm starting to feel the
trajectory and hold towards. Should that be every day? Should
it be like once a quarter? What once a year?
Is it a gut feeling? What is your thoughts on that?
Speaker 3 (18:10):
I think it's an internal and an external marker. I
don't think it's like a thing that's a quarterly time
based thing. What people I work with are very intuitive women,
So one of two things is happening what I said.
They're not taking action. They are like I'm self sabotaging myself.
But action takers don't generally do that.
Speaker 2 (18:31):
We're all human.
Speaker 3 (18:32):
It's usually something bigger going on. It's a indicator we
need to stop, we need to reevaluate, or the market
is telling you you are attracting.
Speaker 2 (18:41):
Clients with ease before you aren't. You are attracting misaligned clients.
Speaker 3 (18:48):
You are someone that I'm like you just you just
move through the world and opportunities open up, and you're like,
I'm just manifesting, I'm in flow of the time, and
all of a sudden, you're not.
Speaker 2 (18:56):
That's an external indicator.
Speaker 3 (18:59):
Usually it's the eternal one first, and then the external
mirror your internal state.
Speaker 2 (19:04):
So I tend to meet people at pivot points.
Speaker 3 (19:08):
This is when they have an established business but what
they did is.
Speaker 2 (19:12):
No longer working.
Speaker 3 (19:14):
They're in transition from one business model to a completely different.
Speaker 2 (19:17):
Model, or.
Speaker 3 (19:23):
They were in one lane and what they were doing
in that lane no longer fits their new belief system.
Their new client. They want to attract their new philosophy
on the world the lane. They want a car for themselves.
An example of this is a client I just work with,
Choose a dietitian career dietitian, and she never really was
(19:43):
into the diet culture and the macros and the women
have to track their weight and this and that, and
she's been moving towards more of holistic spiritual connection, light particles,
the whole body. Women you know, having gratitude for their
bodies and getting strong versus trying to control them.
Speaker 2 (20:04):
So her clientele is going to switch.
Speaker 3 (20:06):
And if she was working with insurance before, now she
can't do that in insurance. So now she has to
build a brand outside of that. So what does that
look like? So that's what we did. That's an example
of someone who stayed in one lane but it's a
different lane. Or then I've got people who have been
in one lane for ten years and it's no longer working.
Speaker 2 (20:23):
They're like, now what.
Speaker 3 (20:26):
It's because they have changed, but they don't see how
they've changed. I can see how they've changed.
Speaker 1 (20:31):
And what is that like when someone when you give
that perspective and that insight of like you've changed, or
the market's changed, and this is where really where you
the line? What is that moment for the entrepreneur where
everything kind of I'm assuming clicks and there's that direction again,
but please give some insights into that.
Speaker 3 (20:54):
It is something I'll say a client said to me,
clarity that feels like an exhale. It is they already
knew it, it was just below their subconscious awareness. She's
need their conscious awareness. It's a term I called catalyzed
subconscious integration, because if I am just telling you that
you're gonna fight me, But if I'm telling you what
(21:16):
you already know at some level in your soul, in
your body, you're like, she's.
Speaker 2 (21:21):
Right, it cracks. And then we apply strategy. But if
you are applying tactics on top of that, it's never
gonna work. It's never gonna work.
Speaker 3 (21:32):
If you are an intuitive what I call soul aligned woman,
which is what I usually work with. They go with
their gut. They know when they're off. They're not just
in it for the money, although that is part of it.
If it doesn't feel right, they're gonna run into a
different role block in six months.
Speaker 2 (21:53):
Right.
Speaker 3 (21:54):
You know, one of the things that we shared when
we did you know the pre call for this is
that what our best job is, we basically put ourselves
out of business, both of us.
Speaker 1 (22:02):
Right.
Speaker 3 (22:04):
People don't have to work with me very long because
I keep drapping my clients.
Speaker 2 (22:08):
I'm like, how are you doing? They're like, I'm doing this,
I'm doing this. I'm great.
Speaker 3 (22:10):
Because once you're on the path, okay, well then maybe
you hire the tactician. Maybe then you decide I'm on
TikTok versus Facebook whatever. If that's not the point, you're
on the path. You are doing what you're here to do.
You are excited, you are lit up, you're attracting aligned opportunities,
you're attracting aligned clients, and.
Speaker 2 (22:30):
You're not going to fight it because.
Speaker 1 (22:34):
And that's one thing too. It's funny you bring that
up because after our call, I started picking up. I
have an invazing mentor and I sitting in some of
her group sessions and things like that, and I started realizing.
(22:55):
I was like, yep, this isn't where my time should
be spent. After our call too, because we talked about
that and I was like, yeah, one hundred percent agree,
Like you should want your client. And that's why too.
There's a level of here's the outcome at the end
of the day, with my services done for you or
(23:15):
my system so that you can implement because you should
complete something and then there's a different path and direction
and like that is so fulfilling because you also know
you're helping someone and it's not that fight. And then
I was sitting in this call like a few days
later and I'm like, okay, I gave a response to
(23:38):
that and I'm and it was like a group conversation
and I I'm the expert in what were that topic?
And I got pushed back and I was like, the
pushback on it from the person running it to help
others was not the best plan. She kind of knew
it wasn't the best best path forward. It was about podcasting,
(24:02):
and I was like, well, that's not really how you
should look about it. And the response was you were right,
and I understand why you're saying that, but if you
just want disposure, like go get up, like sign up
for this, go get it. And I was like, okay,
are you really You're helping them, but is the help
strategically place for them to get to a point to go,
(24:24):
oh I don't need this anymore? Or is it kind
of pushing them but still in a way that needs
support and always feeling there's that support.
Speaker 3 (24:34):
Yeah that Yeah, People you know, work with me an
advisory for as long as they want. Afterwards, it's almost
like not training wheels, but it's like making sure that
they're you know, I call myself a business alchemist and
a clarity architect. The clarity architect is afterwards, I'm seeing
the path before you can we're keeping you aligned as
you're in your new trajectory or your new way of
operating in the world.
Speaker 2 (24:54):
And you know, we.
Speaker 3 (24:56):
Talk about design a lot in human design. There's like
people who we have different roles. We're here to play.
I am kind of a surgeon. You don't want to
see your surgeon every month, or you got problems, So
I use all these tools as my X ray, my MRI.
Whatever I fix you, solve you, solve your problem, get
you sorted, alchemize you.
Speaker 2 (25:15):
Alchemy is transformation. You should not be the same afterwards.
Speaker 3 (25:18):
If you work with someone who considers themselves an alchemist,
or it's marketing. If you're the same before you met them,
that wasn't alchemy. That was coaching, which is fine, And
it depends on.
Speaker 2 (25:28):
Your business model.
Speaker 3 (25:29):
If you're a mindset coach, I can see you staying
with the mindset coach for years. If they are getting
you to the six figure mark, the seven figure mark,
usually it's a different coach, I would think. But you're
going to never be done with belief, change work. If
that speaks to you With me.
Speaker 2 (25:48):
I'm really fast, That's part of my brand. I'm really precise.
Speaker 3 (25:51):
People value time over like sitting on zoom all day
with me in the same place six months later, and
then you're good.
Speaker 2 (25:57):
Like six years later, your business is gonna change.
Speaker 3 (26:01):
You're gonna need somebody else, like you're gonna need other
people to guide you, but you're not.
Speaker 2 (26:06):
Your core is solid.
Speaker 3 (26:08):
It's kind of like guarding you rout that plant in
if it's a if it's a perennial, you don't have
to keep doing it. You know, like it's solid, you
have to maintain it and all that, and you know,
I think we have to separate. So that's my role.
And if I know that's my role and I'm attracting
clients who don't want that, well that's a misalignment.
Speaker 2 (26:30):
Making more money.
Speaker 3 (26:32):
I'm not going to get the testimonials I do, which
sound like I paid people. I'm not going to get
that fulfillment that I'm doing what I'm here to do,
and I'm going to feel drained. I've done long coaching
containers briefly when I started. I'm not built for that.
I'm here to get you going, get you sorted, and.
Speaker 2 (26:53):
Then I'm onto the next person.
Speaker 3 (26:55):
And a lot of the ego and the business this
model and the revenue model is built into people as
a business owner versus what's best or.
Speaker 2 (27:06):
The end client?
Speaker 1 (27:10):
What is your I know you kind of gave some
insight to this in what you were just saying, but
as a consultant, as someone who is serving others through services,
I'll say that specifically, what level of importance do you
think it is to really look at the customers outputs
(27:35):
and like how long they're in this system, how they
feel going through that process, how fast it is, versus like, Okay,
you know. One thing I hear a lot too, is like,
what is the ROI per person that is in your
ecosystem long term? And it's like it does that really
(27:56):
in your opinion? Too? Full? Question?
Speaker 2 (27:59):
Really? Link?
Speaker 1 (28:00):
Should that really be a question we're asking?
Speaker 2 (28:04):
And yeah, I'm still yeah.
Speaker 3 (28:08):
I mean for me, yes, somebody else is like, no,
you need to keep them in their ecosystem for three
years for maximum ROI. That's not my philosophy on business.
That's not my definition of success.
Speaker 2 (28:21):
You know. I literally checked in with a client two
months ago because it had been two months. I was like,
how you doing. She's like, oh my god, blah blah blah.
Speaker 3 (28:27):
Can I write you a LinkedIn testimonial can I elevate you?
I mean, my clients are like, how do I get
more people to know about you? That is a metric
of success because that means that every dime they spent
was worth it. And if you are attracting aligned clients,
we're going to have mismatches. But if you're going to
(28:48):
attract aligned clients, they should be in a better They
should be succeeding during and after with a reasonable timeframe
after you're done. If that's not the case and that
is not part of your evaluation system, I don't know
(29:08):
what you're doing.
Speaker 2 (29:09):
Are you in service? Now?
Speaker 3 (29:14):
If I attract a newbie business owner that doesn't know
anything and doesn't know what she's selling or who she's
selling to, and has never sold to a client, I
may not be able to achieve success for her. So
I'm ensuring that for my hire ticket work.
Speaker 2 (29:31):
She's not hiring me.
Speaker 3 (29:35):
And people, at least up until now, things are changing,
got away with that. They would get your money and
then you're screwed. And I was in a group coaching thing.
It was not my I'm not proud of the decision
I made to get this. I didn't think about it.
It's a learning I don't want to tell you how
(29:57):
much money. We don't need to talk about it.
Speaker 2 (30:00):
It's bad.
Speaker 3 (30:01):
And we had people in that program who were at
the point they had outgrow one to one, so they're
doing coaching containers. They passed the six figure mark, and
women who are like, what's a lead magnet?
Speaker 2 (30:17):
Who do you think got left behind? Who do you
think dropped a lot of money that they shouldn't have
and should have never been in that program? I knew better,
they didn't know better and got the money.
Speaker 3 (30:34):
And then okay, and here's okay. I gotta say, this
is what is going to be a problematic thing. This
is what concerns me about that. And this speaks to
the influence thing we talked about, and it speaks to
what you said about that group call. You're on a
lot of what I believe these programs do is they
use the group think and it actually makes people worse
(30:56):
than if they weren't in it at all, because people
question themselves, doubt themselves. Well, she's killing it, and I
don't know what I'm doing. I'm not meant to be
an entrepreneur. I'm not meant to do this. I think
that's horrible. I think that's criminal. Yeah, I agree.
Speaker 1 (31:17):
And even in one of them that I was in,
for example, I had someone who doesn't have a podcast. Again,
this is like my real house, right, having a globally
ranked podcast, and this and that give me advice on
how to get I think. I'm trying to remember if
it was like about getting guests, and I looked at
(31:40):
her and I was like, thank you for that insight
and appreciate you wanting to give me that perspective. It
was someone else in there, but I was like, I
don't have a problem with that. If I took every
guest I got, I'd be good to release episodes every
day for the next three years. That is what we're
(32:00):
talking about. And as a globally ranked podcast host, there's
a different level. Again. It was like kind of this
idea of just well take people like this, and I'm like,
that's not the point. That's not the alignment. And so
sometimes when you're in those aspects of okay, let's all
(32:21):
kind of give that group think. If you come from
a place like I won't only speak in those rooms.
If we're talking about building authority using your voice, what
is good paths? And I will speak on the topic
of podcasting or hey, you know I love calendar because
XYZ and you did you know there's these features. I
(32:44):
will give insight on what I have found has worked
or not for me based on my experience or podcasting.
I will not go and tell anyone, oh, maybe go
try these clients or go re not my real house,
that's not the space summon. I should not be speaking.
And so to me too. What gets me and gets
my blood a little boiling is when you're stepping into
(33:07):
those environments. It's like, here's the point. So we can
all bounce ideas off each other and do this and that.
But it's like if you are just throwing thought out there,
it can really affect to your point mindset how some
really actually does their business. And you don't know if
that person's coming from BS or not. Right.
Speaker 3 (33:30):
If people aren't discerning, they don't have the confidence, they
don't have the you know, my background and my design
is very closed. I am very I'm only open to
conditioning in certain areas. I have clients that are completely open.
Speaker 2 (33:41):
There are all over the place that I heard this podcast.
Speaker 3 (33:44):
This person said this that I'm like, Okay, when I'm
working with you, you're going to stop. You're not listening
to these podcasts anymore. We're gonna stop because you're going crazy.
And so I'll give an example of that. I am
not a podcast growth strategist. I have a podcast and
it is successful by what I want this time? What
game are you playing at any given time?
Speaker 2 (34:02):
Something else.
Speaker 3 (34:03):
So I also say to people, and I give a
talk recently about your podcast as your unique value proposition
to local podcasters, a local group I'm in.
Speaker 2 (34:10):
New England as a thank you local group that's on
YouTube whatever.
Speaker 3 (34:16):
And I was talking about your podcast as resonance based
on your design and attracting your aligned client because I've
been successful with that on my podcast against industry metrics
tuny downloads high ticket clients.
Speaker 2 (34:33):
Doesn't make any sense. I was very upfront when I
got on the mic. I was like, I am not
a podcast pro strategist. I am not a podcast expert.
I'm not telling you how to grow your podcasts. I'm
not telling you how to become more visible.
Speaker 3 (34:47):
I'm just saying, before you focus on scaling your podcast
to the moon, your solopreneur, making sure that your unique
sauce is baked in. That's all I do it, and
you know it was also not a paid group. I
mean it was a paid group, but it wasn't like
a high mastermind. And frankly, I think my advice was
(35:08):
great because I know the advice I've gotten from a
lot of people who are podcast growth strategist. I'm like
your marketing and your branding socks. So I'm not listening
to you. If people wanted blind leading the blind, they
could be in a free Facebook group.
Speaker 1 (35:26):
And that's the thing too, Like you just mentioned, it's
giving the clarity of like, this is my experience, this
is what I found. But I love how you brought
up that. You're also like, hey, I get twenty downloads
because I hear so much from people who are guests
and they're like, is this alignment? They'll ask about numbers,
They'll ask about you know, how many places you are? Okay, great,
(35:50):
But I recently even did a talk Facebook Live. I've
done articles on this is like the idea of going
viral is and what a lot of people are pushing
for social media right now is not the place you
should really be looking. It's the twenty people that are
actually staying, that are actually converting. That number holds way
(36:15):
more weight and helps you way farther than being able
to say, yeah, I get a thousand a week if
nothing is happening, and that is only a number that
is out there. Like to what you were saying earlier
in our whole conversation, what is the actual goal of
doing XYZ? How will it make you feel? How will
it move the needle? Because if you have a podcast
(36:38):
that to me is a very successful podcast, that is
something I would tell all my clients. Right I shouldn't
say everyone because people are in different spaces, but like,
that is a very successful podcast. If you tell me, yeah,
I have a podcast. I've been doing it for four years.
I get one thousand views, and I'm like, what's your goal?
(36:58):
And are they converting? And you go to meet no
and like nothing happens. I just put it out there
and kind of hope and pray it works. Well. You
don't get a strategy, you don't know, it's it's just
noise at that point, like what is really the proof?
Year And that's the thing that also gets me in
(37:18):
so many people, you know, creating Facebook groups and all
these different things that they're being told is like does
that actually move the needle? For you like I I,
for example, a while back, like hosted a networking group
once a week an hour and I invited people to it,
(37:41):
and people were showing up. For the first few weeks,
it was getting traction, and then it like kind of
died off. And I had a friend of mine who
was like, oh, it really works for me. I get
you know, people interested. They then end up booking on
on one call signing really works. You should keep with it.
And I said, there, okay, I'll keep with it for
one more month. So four weeks. Ben those four weeks,
(38:04):
no one comes out. I'm stopping this because now it's
a waste my time and I could be doing other things.
Obviously it's not working for me. She's like, you should
do it longer than that. I'm like, again, right, when
you're an entrepreneur that makes move, like you said, you
give that window and that runway, but you also know
when enough's enough. And I gave it four weeks and
I was getting like one week, I had one person
(38:27):
show up and it was a great one on one conversation.
They did end up converting, but I was like, I
could have just put them on my calendar and use
this time you know they could have had the availability
to be put on my calendar. So even that where
it's like there's a level that I think having someone
like yourself be able to say, hey, this is what
(38:48):
I'm seeing, here's the real strategy. Try this, Try that
instead of there's all these people online saying X y Z,
let me just throw the spaghetti at the wall and
see what it's six. And also being under able to understand,
like this person, why does it work for them? What
is the why? Where do they sit? Because everyone's why
(39:11):
is different And like you said earlier, it could be
they kind of just fell into that. It could be
they built something behind the scenes for years and that
and then they kind of pivoted like you were talking about,
and that's why it now works. And so I think
understanding that and having that picture is also really important.
What do you think about that?
Speaker 2 (39:33):
Absolutely?
Speaker 3 (39:33):
I mean it all comes back to how you're designed, right,
And it's like I am a one line in human design,
which means I go deep and game are you playing?
Speaker 2 (39:40):
You know?
Speaker 3 (39:41):
You you seem like somebody's like boom boom boom. You're like,
this isn't working, this is a waste of time. I'm
going to go into something else. This is not a
good return of investment for my X y Z things
on my plate. Great my podcast. It's not twenty now.
It was twenty when I started. And my goal with
the podcast is I'm going to throw this out here.
Speaker 1 (39:57):
Now.
Speaker 2 (39:57):
I did my research. I have a background marketing.
Speaker 3 (39:59):
It had a position, clear signals, all about influence, right,
influence out, influence, then you get it right. But it
was I got traction right away. I had no website,
I had no social proof. Nobody knew who I was,
and I did that on purpose. It is counter to
what any business coach would say makes any logical sense,
and that's why I did it. So I could speak
at a talk and say this is what I did,
(40:20):
this is what worked for me. I'm pretty unique in
my design. Unique background may not work for everybody, but
you know, I gave myself a long runway to figure
out what I wanted to do with the podcast. It
changed six times in one year. I started teaching human design.
I set a foundation. Now we've shifted more into strategy.
I'm going to lose those first people who are there
for the free teaching.
Speaker 1 (40:40):
And.
Speaker 3 (40:42):
I am doing that aware that I'm planting seeds for
the future. That is not how someone else would say
that's return on investment. They would say, you're putting a
lot of time and energy in at the beginning without
an immediate return. And I know where I'm going. So
for me, that works, for somebody else doesn't work. But
(41:03):
the difference is is I don't want somebody else to
decide what is going to work for them based on
short term thinking from somebody.
Speaker 1 (41:12):
Else or just short term thinking in general. I think, yeah,
is not good.
Speaker 2 (41:20):
It's not good, and then everyone's gonna go, well, where's
the runway? How are you doing this? This doesn't make sense,
blah blah blah.
Speaker 3 (41:25):
So that's where I get into okay, like I'm a
long term thinker. I think long term. I'm intentional and
I'm slow, and I own it. And you know, a
coach once said, don't call yourself slow, call yourself intentional.
Speaker 2 (41:37):
I'm gonna steal that. But you know, it's like, you
know how this works.
Speaker 3 (41:42):
You get results by getting people growth right away, getting
people a client right away, getting people an X right away.
Speaker 2 (41:51):
If it's not rooted in the right strategy, the cash
is there, do you check that box?
Speaker 3 (41:57):
That person was good. Six months later, you're screwed in
your back in the square one. You built a podcast,
don't want you know, everyone's like, you have to do
weekly download, you have to do weekly you know those
things you got to do. There are so many women
in particular who burn out from podcasting because they listen
to I have to do guest podcasts, I have to
do video, I have to do every week, I have
to do whatever. Again, I'm not a growth strategist. There
(42:21):
are certain rules to life about how podcasting works. I'm
just saying, if you're not going to stick to it
long term, no rule matters.
Speaker 1 (42:28):
Oh yeah, I agree, and specifically i'm podcasting. That is
something when I sit down with people who are thinking
about starting a podcast, even guesting, I'll sit down, we'll
get in an initial conversation like tell me about what's
going on in your business in life right now, and
they're like, wait what, And I'm like, I need to
know the time you have, I need to know, like
(42:48):
what your runway. What you're thinking is is this something
you're trying to do right away three months from now?
Like what does that look like? Even if you don't know,
And there's times someone will come to me and they'll
be like, I want to start a podcasts and then
we dive into that and I'm like, no, you don't
because you're going to become one of the stats because
(43:09):
of XYZ. Now you can do that in three months
when you tell me this is done and you have
more space. But right now, being a guess is what
really works, or vice versa. It happened, or I'll be like, hey,
let's revisit this, because I think to just start anything
just to say yeah, I did it, you were asking
for the burnout to kind of happen it if you're
(43:30):
not excited about it every step of the way, and
excitement can look different. There's days you're working it out
and you're like, oh, I'm tired, but you're like, I'm
excited for when I'm able to serve someone through this,
and you know that's what the goal is versus the yeah,
I'll just do this, we'll see what happens. Is mentality, and.
Speaker 2 (43:54):
It's not based on design.
Speaker 3 (43:55):
It's not based on the way women work, it's not
based in reality. It's based on artificial metric of growth,
which makes sense. So I'd say, oh, yeah, of course,
maybe you'll be in better shape. If you go to
the gym three times a week for every day this year,
three every week this year, maybe you might go actually
stick to it.
Speaker 2 (44:10):
If you went two times a week, as an example,
are you gonna be a bodybuilder?
Speaker 1 (44:15):
No?
Speaker 2 (44:15):
Are you going to build that muscle and habit?
Speaker 1 (44:18):
Yes?
Speaker 2 (44:19):
So you know, I told my podcast I'm on break
for April. Right now, it's tribal. I can get away
with that newbe may not come back. No one cares.
If you're delivering quality, no one cares. They this notion like.
Speaker 3 (44:33):
Oh, if you don't, you know, you're like a wonder bread,
They'll find another slot for If you're a wonderbread, you
shouldn't have a podcast. If somebody else can just fill
their ears with someone who is just like you, you
don't have a unique value proposition. You shouldn't have a
podcast because then you sound like everybody else and you're
just noise. That person's not gonna buy from you because
you're just in your garden. Yeah, got your background noise
(44:57):
for them.
Speaker 1 (44:58):
Well, that's just like when I hear the twenty pitches
about I'm a leadership coach. I can answer questions on leadership.
I'm like okay and like or burnout, and I'm like,
are we just using buzzwords here?
Speaker 2 (45:11):
Like?
Speaker 1 (45:13):
What is that me?
Speaker 2 (45:15):
I got a great example for this.
Speaker 3 (45:16):
So like you, as someone who who helps people with
their strategy for being on podcasts, right you would look
at what I'm doing right now and be like, I
do not recommend this, because what I did right now
this frame is I went on a variety of different
podcasts so I could figure out what do I like,
what do I not like?
Speaker 2 (45:32):
What are the podcasts that feel like a fit what.
Speaker 3 (45:34):
Don't I used to not love these intro calls because
it's extra time on my calendar, but I have found
that the podcast where I had an intro call first
were more organized, were better used, they were more real
and you know, you know the podcast churn thing. I
would get on these podcasts. The person I had no
idea who I was, had done no research on me.
(45:56):
Their team would send me a file that was a
raw file, not finished assets.
Speaker 2 (46:02):
I'm like, you want me to create your reels? What
are we doing here? So I just put it up
on my podcast as a podcast. I was like, Okay,
I got the file, let's go, and I gave them
credit and all that. I said, this is this person's podcast.
Speaker 1 (46:13):
I lived the podcast.
Speaker 3 (46:14):
But someone's like, well, what would you recommend for someone
who's suffering from burnout? I was like, I'm not a
burnout coach. I don't work with entrepreneurs who are burnt out.
My people aren't burnt out. They are not hushole people.
They are people that are misaligned, which is re linked.
It's not quite the same thing.
Speaker 1 (46:37):
And I want to go, I know we're ended towards
the end of time, so I want to ask this
question before I relap wrap up. It's for you. How
can you identify someone's misaligned or they're really getting towards
that burnout? This just isn't right mentality.
Speaker 3 (46:58):
Up until now, the clients that have found me have
not been burnout clients. I had one client who came
to me who was burnout and then she was running
a seven figure huge She us not what I would
call season, She's what I would call established, and her
team was looking for her to be the solution for everything,
and she was taking on everybody else's problems and her
(47:21):
design is such that she's going to be the problem solver,
and she was unconsciously becoming the problem solver, and she
didn't have the right boundaries in place because she didn't
know it.
Speaker 2 (47:30):
Awareness is key.
Speaker 3 (47:31):
When I said you are going to unconsciously be the
problem solver changed, She's like, Okay, now I know why
my assistant thinks I'm the solved. So that's burnout because
she's trying to be CEO and she's in the clinic
and she's taking care of everything administrative.
Speaker 2 (47:46):
I'm like, well, that's non functional.
Speaker 3 (47:49):
To answer your question about misalignment, I'm able to use
like an mri X ray, I use different energetic tools
as a diagnostic and by looking at it vibe skill gift.
I'm like, this is what it's not working. So that
is actually done before I met with people. All the
(48:10):
prep work I do is before I already know before
I say one, which is why I'm so fast.
Speaker 2 (48:14):
I come and I don't.
Speaker 1 (48:16):
Don't.
Speaker 2 (48:16):
You don't have to tell me everything about your life
and your childhood.
Speaker 1 (48:18):
I don't.
Speaker 3 (48:19):
That's not I'm not a therapist. It's like, this isn't working.
This is why your identity is off. Not in those words,
I don't use the word identity, but.
Speaker 2 (48:28):
It's like they know, they know because something I said
on a podcast or on my podcast, they're like, that
is what was missing.
Speaker 3 (48:38):
I didn't know what it was, but when it was named, oh,
she's on track. That has been the people who have
come to me until now because I built it through resonance.
Now I'm growing more visible, but everybody come to me
through now has been just like
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