She launched a home health care company before pivoting into agriculture alongside her husband, helping bring Big-Tex baler twine to the North American market through Protexia. From adapting successful European products to gaining traction in the U.S., Elizabeth reflects on the many “no’s” she faced and the persistence it took to keep going, including one memorable trip with baler twine in an airplane. With a strong belief in a family-business mentality, she emphasizes service, trusted partnerships, and investing in both products and people.
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