Episode Transcript
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Speaker 1 (00:06):
Welcome to Beyond Mindset Limits with Tisha Marie Kine, where
we explore how unlocking your mindset can pave the way
for unlimited success, learn to create opportunities for legal challenges,
and transform your business and life through the power of
(00:27):
publishing as a brand building tool. And now your host,
Tisha Marie Kine.
Speaker 2 (00:38):
Oh my goodness, you guys, welcome to Beyond Mindset Limits.
Speaker 3 (00:44):
I am your radio.
Speaker 2 (00:45):
Show host, Tisha Marie Kine. I am an executive counsel, expert, mediator,
expert communicator. I'm a breakthrough mindset coach, clinical hypnotherapist, and
multiple number one best selling international author and artist. I'm
(01:05):
recognized for my work with Fortune five hundred executives, with
visionary leaders and high performing entrepreneurs, and I guide them
to unlock influence, align with their purpose, and create lasting impact.
With my unique blend of legal expertise, leadership strategy, and
(01:28):
transformational coaching, I help individuals and organizations rewire the subconscious mind,
release emotional weight, and elevate their relationship with money, power
and self worth. And I'm so excited you're on my
show today because, in addition to all of that, which
was a mouthful which also stems from, you know, being
(01:52):
a middle child and never being seen. I had to
hustle for my worth and I am a serial entrepreneur.
And today we're talking about the power of visibility and
publishing as a brand building tool. So what's important about
today is I have a business, canan company publishing where
(02:16):
I help individuals like you. So if you're traveling down
the highway in your automobile, or if you're sitting at
home or playing out on the golf course like I
was today, I want you to listen in today because
the power of visibility is huge and it's important, and
so I want you to know that visibility isn't vanity. Here,
(02:40):
it's serviced, and it's healing, and it's passive profit.
Speaker 3 (02:45):
I make more money sleeping than I do wide awake
because I.
Speaker 2 (02:48):
Have tons of passive income and one of them is
my tiny book called Successful Women Show Up Differently. So
a tiny book is what we're talking about today, publishing
as a brand building tool. I want to talk to
you about the power of visibility in these tiny books.
And what I refer to as tiny books are little
(03:10):
books from zero to one hundred and twenty pages.
Speaker 3 (03:14):
It's a powerful.
Speaker 2 (03:16):
Tool, and it's a deathless visibility. It's an asset for
small businesses and big businesses alike. And today we're talking
about that and how stories spark healing and visibility fuels
profit and businesses come back to life with these tiny books.
(03:37):
The tiny book is you could consider it like an
energy injector into your business. Someone is waiting for your
story to believe that there's matters. And I didn't really
understand this until I got out. I'm a number one
international best selling author and artist, and I.
Speaker 3 (03:59):
Never even thought that that was possible until I knew.
I kicked off my first book, Radical.
Speaker 2 (04:05):
Freedom, and it is my path through the family court
and path to ruin, but also a path to enlightenment.
And with that first book, I had instant credibility. So
that's what I want to talk to you about today,
if you have a small business or a big business.
(04:27):
More importantly, the small businesses is the ones that I
really like to get in here quickly and crank out
these tiny books because one of my geniuses is I
move at lightning speed. I can have a tiny book
cranked out for you in about nine days or even quicker,
depending on the size. But what's important about the power.
Speaker 3 (04:48):
Of visibility, the why why do we do it?
Speaker 2 (04:51):
And so the visibility is tied to healing, it's tied
to your legacy, it's tied to business momentum, and so
your published works they remain deathless and interesting. I had
Ava calling in from or No, she wrote in Today.
(05:12):
Where's her her?
Speaker 3 (05:16):
I have her question here. I'm gonna read it first and.
Speaker 2 (05:19):
Form Ava, She goes, I already post on social media.
Why would publishing a book do more for my brand
than just staying consistent online? And I love that, Ava,
So Ava from Palm Springs, thank you for writing in Today.
That's really really important. And I believe profit and social
(05:40):
media is profit. I believe they you know, they can't
fund you if they can't find you, right, And so
it's important because social media is powerful. But I also
believe that it's temporary. If you publish a tiny book
with me, your book is permanent. And I know from
(06:01):
experience that the algorithms change and your posts disappear on
social media. I like mind you like the reels and
the stories. They are only up there for I say,
like twenty four hours, right, so those disappear.
Speaker 3 (06:13):
But a published book gives your.
Speaker 2 (06:15):
Brand gravity, and so I publish. I'm a publisher. I'm
also a ghostwriter. I help my clients take those scattered
posts on social media and transform them into.
Speaker 3 (06:28):
A cohesive message.
Speaker 2 (06:30):
And this is one that lives beyond likes and shares
social media. I believe is like borrowed attention. A book
anchors it in. So thank you Ava from Palm Springs
for writing in today, because that's huge, and that's what
I wanted to talk about on these tiny books. If
you have a small business, this is instant credibility. You
(06:54):
share a personal lesson, and when one person tells their story,
it is permission for others to heal, to speak up,
and for others to write their.
Speaker 3 (07:05):
Own story as well.
Speaker 2 (07:07):
So I teach like in these tiny books, I teach
one practical concept. So tiny books are a lead magnet
into your business.
Speaker 3 (07:18):
It's a up sell. So I have all the things.
Speaker 2 (07:21):
You can get my tiny book, you can get my
Oracle affirmation cards, you can get my money Mindset coloring book,
and that leads you into a hypnotherapy session with me.
Plus we can do mindset work for coaching, and then
publish your work.
Speaker 3 (07:37):
Because everybody has a story.
Speaker 2 (07:39):
So I'm just really excited to share with you lead
magnets and tiny books how they pump fresh energy into
stagnant businesses. So visibility is action. So after you publish
your tiny book, you could do local book signings, you
can do speaking gigs, collaboration, and then have people download
(08:04):
the tiny book as a call to action, or write
their own story or share their story. So there's so
many different things you can do with this tiny book.
And I have spent the last two years just really
helping my community dive in and get their story out.
And one of I want to talk about one of the.
Speaker 3 (08:25):
Books that I've published. Her name is Crystal Rogers.
Speaker 2 (08:29):
You can find her book, i think, on bookstop By
and Amazon is called Sweet Freedom, The Ice Cream Lady's
Journey to Liberation. And what I love about this tiny
book is, let's see, it's only seventy pages. She tells
her story, how she went through the family court. She
did a dedication page dedicated to her three children, She
(08:53):
acknowledged all of her friends that helped her along the way.
And this lady, oh my gosh, she's so amazing.
Speaker 3 (09:02):
Get this.
Speaker 2 (09:03):
She is up in Washington State, she has four ice
cream trucks now and she is just killing it up there.
So she and I work together to get her journey
of liberation out to the community. And on the night
of the book launch, she was at a one of
(09:24):
those concert in the parks and they wanted to announce
over the radio that Crystal Rogers Sweet Freedom, the ice
Cream ladies Journey to Liberation book is now available online
by it Now, and she went number one international best
selling author in seventeen hours. Everyone bought her book and
(09:45):
she got the gold medallion from Amazon is like number one,
you know, forty five minute Sweet Reads or something like that.
But what was important about Crystal's book was it was
a lead magnet, a tiny book, an energy injection into
her small business. So now as she has her ice
(10:08):
cream trucks on the side of you know, a fair
or a concert in the park, she can say, hey,
would you like to buy an ice cream for two fifty?
And I'm also a number one international best selling author
for my book, Sweet Freedom. Would you like to buy
it for twenty two fifty or whatever she's selling it for,
(10:30):
And so it's an upsell. And so after what was
so amazing is I love to celebrate with my clients.
I love to be there on the frontlines. After we
co create your tiny book, your lead magnet together, we
were celebrating at the highest degree on this particular day
(10:52):
because we had no idea she was going to be
number one international best selling author in seventeen hours.
Speaker 3 (10:58):
We were just.
Speaker 2 (10:58):
Hoping that we would sell a whole lot of books.
And now she's making passive income. Her book is online.
Speaker 3 (11:05):
And available today.
Speaker 2 (11:07):
And I think that that particular night of her book
launch and we re uploaded her manuscript, she made like
twenty seven hundred dollars in tips from a little.
Speaker 3 (11:19):
Ice cream truck in Washington State.
Speaker 2 (11:23):
So she's like selling ice cream on a rainy day
to all these children and upselling them to her book,
and she has instant credibility, instant visibility, and so that
become profitability. So that's what I'm talking about on my
show today is profitability. Visibility is profitability. I love to
(11:44):
make money, you know, I'm always sitting here noodling out
on Okay, how can we impact the community, How can
we help the community, How can.
Speaker 3 (11:54):
We be more value.
Speaker 2 (11:56):
I don't even rely on my income anymore or worry
about my income because I rely on my outcome. I
know that I can produce enough material and matter for
my community that all of my worldly desires are going
to be taken care of. So that's what I want
to talk to you about today. Your life experiences equal
(12:17):
your intellectual property. Your story already has value, and so
I help you. If you need help ghost writing, I
do that too, But I help you reframe your pain
into purpose, your survival into strategy, and your story into
a systematic approach. So we do a blessing's inventory life
(12:41):
moments that shape you, and we dubtail that into your
tiny book, Like, how is it that you're such a
strong entrepreneur?
Speaker 3 (12:49):
How is it that you got here today? Right?
Speaker 2 (12:52):
You probably had to go in the hole, go to
the depths for.
Speaker 3 (12:56):
You to be where you are today. You probably had to.
Speaker 2 (13:00):
You know, go through a loss of a loved one,
or a loss of a child, or a loss of
a divorce.
Speaker 1 (13:05):
Or.
Speaker 2 (13:07):
You know, sadness or grief or a loss of a job.
All of those stories and the pain. We turn that
into purpose and we write your tiny book and we
get it out there. Your published works remain deathless. When
I wrote Radical Freedom, I stepped into a new identity, Like, wow,
(13:29):
you know one of my values is status. That's why
I have seventeen years of college. It's so I mean,
it's so silly when you think about it. You don't
need all that college. But I wanted to make sure
that my words were deathless. I wanted to get out
the pain and be able to help people if they
were walking through what I walked through. And then we
(13:50):
kicked off Radical Courage, and then I went on to
write Transcend and then successful women show up differently. And
one of my favorite book that I've written is called
The Wisdom of the Trees, and we'll talk about that
a little bit later. But your book can look like
anything you want it to look like. Books outlive algorithms.
(14:12):
So I love social media, and if you're not using
social media right now, you should be. I mean, what
I noticed yesterday, some lady couldn't even get through the
green light without being on her phone. Everyone's addicted to
these phones these days. If we're not using social media
as some way to get visibility, then what are we doing?
Speaker 3 (14:32):
Like what's either be on or off or whatever?
Speaker 2 (14:35):
But I allow these tiny books to give you more visibility.
Passive income to come into your business, so your voice
becomes legacy and visibility creates a ripple effect. You can say, oh, wow,
you know I have this business in this business and
I wrote a book about it, and they're like, wow,
you're a number one best selling author. Yes I am.
(14:56):
And so a book is a conversation and that never stops.
And people like, I don't know about you, guys, but
I'm like, if I hire someone and they say, hey,
I'm a best selling author too, I'm like, yep, I've
hired you to do this for me, and you're an author,
Let me read your story?
Speaker 3 (15:13):
How did you get here?
Speaker 2 (15:14):
What tips and tricks can you help me with to
collapse time? And when I say collapse time, just make
it easy so I don't have to spend three months
learning something. I can just spend you know, three hours
or forty five minutes learning learning your methods and your
tips and your tricks. So the tiny book is a
(15:35):
visibility method. So I even help you noodle out on
a method a framework to dovetail into your book. And
so why does this tiny book matter? As a lead magnet?
Speaker 3 (15:47):
It leads people.
Speaker 2 (15:49):
It's a lead magnet, So it magnetized people to your business.
In order for you to upsell them into all the
other packages that you have. So why tiny books work.
They're low resistance for readers, they're high authority and credibility
for authors. They're a perfect entry point for if you're
(16:11):
a coach or you do consulting work like I do.
They're a perfect entry point for speaking for community. So
there's such a perfect entry point.
Speaker 3 (16:22):
Did you know I'm an author here? By my book?
Speaker 2 (16:24):
And then they're like, oh, wow, you do this too, and.
Speaker 3 (16:26):
Yes we do.
Speaker 2 (16:28):
Right, So let's start by breaking a myth. Right, Most
people think writing a book is about is about becoming
an author, and it's not. It's about becoming visible and
credible and unforgettable. I mean, I'm so I'm a radio host,
show radio host now, and if you run my name,
(16:50):
I'm just littered throughout all of the algorithms. They know
what I do, and I do what I say I'm
going to do, and I do all the things. So
it's so nice because I have visibility and so people
can find me. I want people to find me so
they can fund me. You know, I am here to
serve at a bigger capacity, at a bigger scale. How
(17:10):
can I help you how can I help you get
more visibility and shine a light on what you do
is what.
Speaker 3 (17:17):
Feeds my soul.
Speaker 2 (17:19):
So it's about becoming visible, it's about becoming credible, it's
about becoming unforgettable. These tiny books are deathless.
Speaker 3 (17:29):
The tiny books.
Speaker 2 (17:30):
Work because they meet people where they are, not where
traditional publishing says they should be. So there's a low
resistance for readers. So sometimes listeners are overwhelmed.
Speaker 3 (17:44):
Right, so we have this radio show.
Speaker 2 (17:46):
We have too many podcasts, too many posts, too many
free trainings, not enough time. And a tiny book removes
that friction. So and I also what's really important to
know is I also have like I have a digital
workstation and I have an analog workstation. And what's that
mean is I have a digital workstation. This is my
(18:08):
computers and my phone and my iPad and all of
my electronics. And then I have an analog workstation where
it's pin and paper and charcoals and watercolors and acurlics
where I work over there to get my creative brain flowing.
So I have all of the things. And so this
tiny book removes that friction. So the key ideas here
(18:33):
tiny books are doable. There's no intimidation or no overwhelm.
Readers think I can finish this, right, You're not sitting
down writing your whole memoir, you know where it's four
hundred pages and it feels daunting. At least you can
fill a sense of completion with a tiny book. So
I start people off with a quick, tiny book zero
(18:55):
to one hundred pages, and then it gets addicting. You're like, wow,
I got that out. Now I'm going to dive in
and do a three hundred book page you know, three
hundred page book. And so I love like tiny books.
They respect your time. Right, you give me a tiny book,
I'm going to read that darn thing in forty five minutes,
(19:16):
and I'm going to know everything you're all about, all
the tips and tricks you want to tell me. And
I know that you have instant credibility because you're on
the face. You're the face of that book. So people
download PDFs and they never open them, but a tiny book,
they read it, they highlight it, and they share it.
(19:36):
And I'm a very hands on type person. When I read,
I like to highlight. And so when someone invests in
themselves through me, like through a coaching session, I instantly
throw in my tiny book and then they read that.
Speaker 3 (19:50):
They're like, wow, okay, I want that. Oh this is
what you do too. So the back pages.
Speaker 2 (19:54):
Of my tiny book, I go out and layer next
steps to have them work with me, have us develop
a working relationship, because they don't really realize. I mean,
I open this beyond mindset limit show with all the
things that I do and people are like, wow, Miss
Tisha Marie Kane, you do all of.
Speaker 3 (20:14):
That, and I'm like, yeah, and more, and so I
can help you.
Speaker 2 (20:17):
There isn't anything that you need done that I can
help you with. So how many times have you downloaded
something but you never consumed it? Right?
Speaker 3 (20:28):
Let that loan Land.
Speaker 2 (20:30):
I've downloaded PDFs and I've opened one page and looked
at it and walked away. But if I had a
tiny book in my hand that says, hey, there's a
forty five minute read from how I started my company
and how I can help you in the future, I
am going to read that. There is high authority for
authors in these tiny books. So the flip side is
(20:52):
what feels tiny to the readers feels massive to the creator.
Speaker 3 (20:57):
And the key truth here is.
Speaker 2 (20:58):
That the moment we publish, you are no longer trying.
You are now the person who wrote the book, and
instantly you become an expert. Instantly you have borrowed credibility.
Instantly you are an authority in the field, and instantly
you're the go to voice. So I love tiny books
(21:21):
for this reason. Here's the magic. Authority is not about size.
It's about clarity. So it doesn't have to be three hundred,
four hundred pages. If you clearly line out your biography,
you know one chapter, next chapter, where we're going. What
I can offer you in a tiny book less than
one hundred pages. Bam, people are gonna want to buy
(21:44):
that for twenty two dollars all.
Speaker 3 (21:45):
Day, every day.
Speaker 2 (21:47):
And then now while you're sleeping, you're getting passive income.
So I really believe in publishing as a brand building
tool and the power of visibility equaling profit ability. You
don't need more credentials. You need a container for all
of your wisdom. So I'm currently working with someone who
(22:08):
has a lot of flyers out in the community, and
the flyers are great, but if we condense all of
that into the tiny book, wow, it's like goodbye flyers,
and now we just upload and edit the manuscript once
it's published, and it's going to be.
Speaker 3 (22:23):
Such a powerful, powerful tool.
Speaker 2 (22:26):
So tiny books are a perfect entry point. This is
where visibility turns into opportunity. A tiny book is not
the end, it's the beginning.
Speaker 3 (22:38):
Of where we're going.
Speaker 2 (22:41):
So for coaching, readers already trust you, they're consumed by
your thinking, they're warmed up. Now coaching becomes a natural
next step of Instead of like, let me explain.
Speaker 3 (22:54):
What to do next, you say, did you read the book?
Speaker 2 (22:57):
And that changes the conversation instantly.
Speaker 3 (23:01):
So these tiny books are really really important.
Speaker 2 (23:06):
As a fast, easy way to get your story out
into the community, out into your business. And there's so
many different ways that we can we can go about
getting your voice out into the public.
Speaker 3 (23:22):
So here's what's important. We are going to You don't
have to do this alone. You get to do it
with my help.
Speaker 2 (23:31):
Canaan Company Publishing helps you along the way. So you
if you invest in your tiny book with me. I
help you create the cover. I help you create the
spine of your book.
Speaker 3 (23:43):
I do the back cover creation.
Speaker 2 (23:46):
So I do all of that creative design. You get,
you get my creative genius, and we do all of
this together.
Speaker 3 (23:53):
So it doesn't have to be daunting. So let's pause
right there.
Speaker 2 (23:57):
We're going to go to a few messages and will
be back in just a few minutes.
Speaker 4 (24:03):
Thanks guys.
Speaker 5 (24:31):
What if the secret edge separating good leaders from exceptional
ones isn't strategy, experience, or intelligence, but mindset. Behind closed doors,
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a powerful, yet rarely discussed tool, hypnosis. With over twenty
two years of experience, executive counsel Tisha Marie Kane works
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lead from alignment, clarity, and control. To schedule your private
hypnotherapy appointment today, visit Tisha Marie Kine dot com.
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Speaker 2 (26:53):
And we are back with Beyond Mindset Limits. I am
your radio show host Tisha Marie Kine, and today we
are talking about visibility as profitability, and so before the break,
we were talking about how this is a perfect entry
point into your business. And I want to go over
(27:16):
and make sure that I cover these audience questions because
so many people have been writing in for today's show
and I wanted to thank you all and I can't
address all of them, but there are a few that
stand out. So we have Deborah from Riverside. She goes,
I don't see myself as an expert Yet how can
(27:39):
publishing a tiny book still help build my brand without feeling.
Speaker 3 (27:43):
Fake or forced?
Speaker 2 (27:44):
And I love that, Deborah, Oh my gosh, it's kind
of dealing with imposter syndrome. Sometimes you're like, I'm not
really an author, but you really are. Let me tell
you something that most people don't even.
Speaker 3 (27:56):
Realize, Deborah, And.
Speaker 2 (28:00):
Expertise isn't about having all the answers. It's about being
one chapter ahead. As a publisher and a ghostwriter, I
work with everyday business owners who don't feel ready, But
readiness comes through the publishing.
Speaker 3 (28:18):
Process, not before it.
Speaker 2 (28:20):
Your tiny book isn't about claiming perfection. It's about documenting
expert experience. So authenticity builds brands faster than credentials ever could.
So you're not gonna be fake. You have a story
to tell. And Deborah, I'd love to be able to
(28:41):
help you to get your tiny book, your lead magnet
out into the community because I know on the other
side of this published work, on the other side of
going through this process with me, you're going to be
totally transformed. And how do I know Because it happened
to me. I had an amazing coach, Jessica Hughes out
of Pittsburgh who helped me with Radical Freedom, and I
(29:05):
didn't really comprehend who I was going to be on
the other side of that. But let me tell you
right here and now. I ordered a hundred of those
books and I had them shipped to my house, and
the moment I unboxed those books in the middle of
my living room, I.
Speaker 3 (29:24):
Freaking lost it.
Speaker 2 (29:26):
I was wailing on the floor like a little baby
because once and for all, my words were deathless and
they were out into the community. They were out there
because what I believed is I had my truth. Now
I get it, everybody has their own truth, but my
truth is published and it's my side of the story.
(29:49):
And once Radical Freedom got out there, I stepped into
a new identity and my.
Speaker 3 (29:54):
Whole life change.
Speaker 2 (29:57):
Deborah, So don't feel like you're faking it or it's
forcing it. You have a story and you have expertise
as to where you are now and how you got here.
And that's what people want. People want the authenticity right now,
That's what brands that are very authentic, those are the
(30:18):
brands that are making tons of money. And I get
on here and I believe I'm the most authentic person
in American history too. I don't claim to know it all.
I do claim to know a lot, like I said earlier,
seventeen years of college, like I know a lot of things.
Speaker 3 (30:36):
I know some things I shouldn't know. Just let's just
say that.
Speaker 2 (30:40):
But what I tell you is I have a story,
and my story matters. And once I got my story
out into the community and out into the world, I
became an international best selling author in three hours. And
basically what that did is it wrote permission slips for
everyone else who wanted to get.
Speaker 3 (30:58):
Their story out.
Speaker 2 (31:00):
So, Deborah, let's freaking go reach out to me.
Speaker 3 (31:03):
Go to my website.
Speaker 2 (31:04):
You can even schedule like a free Discovery book publishing call.
I'll give you fifteen minutes to go down through the
framework of your story see if I can help, which
I most certainly can, and really get you ready to
get this out out into the community. Let's address another one,
Emma from foothel Ranch. Where's that I got to look
(31:25):
it on the map? Emma, how does a tiny book
actually turn into visibility and income not just another thing
people download and forget A good one? Okay, okay, Emma.
Speaker 3 (31:35):
This is what I would say.
Speaker 2 (31:36):
This is where strategy meets story. The tiny book isn't
meant to sit alone. It's meant to work for you.
And so when you publish intentionally, your book becomes a
lead magnet with meaning, a conversation to start, and a
trust builder so that you start building trust with your audience,
(31:59):
with your clients, with your customers, and so as your publisher,
I help authors turn their tiny books into a pathway
guiding readers from insight to action buying other things in
your in your in your business. So income follows clarity,
and clarity becomes.
Speaker 3 (32:20):
A message that's shaped and not rushed. So I love that, Emma.
Speaker 2 (32:25):
I mean, that's a really good, good question to ask,
So thank you for writing in.
Speaker 3 (32:31):
We also have who is this?
Speaker 2 (32:34):
Lori from Mission Vallejo? What if my story feels too
personal or too small? Can it really strengthen my brand
and help others? And I say heck yes, and absolutely can.
Speaker 3 (32:48):
I'm your cheerleader.
Speaker 2 (32:49):
I'm going to guide you through this. It's going to
be phenomenal. The stories that feel too personal are often
the most powerful. And lean in for this.
Speaker 3 (32:59):
You guys, pay attention.
Speaker 2 (33:01):
If it feels too close to the chest, it's going
to be so powerful that it's going to help people.
And as I mentioned when I open this show, is
these tiny books are meant for healing too, and the
ones that feel too small are usually the most relatable.
From a published publishing perspective, though, this is where prescriptive
(33:23):
memoirs shine. So what do I mean by prescriptive memoirs where.
Speaker 3 (33:29):
You give your reader tips and tricks on how to
make it?
Speaker 2 (33:32):
And I did that in one of a radical freedom
like how do I be radically free? And uh, I
gave them five things to be radically free in their mind,
which is hence a reason why I have Beyond Mindset
Limits radio show. You know, I just sit back and
I see how I've left breadcrumbs for myself along the way.
(33:54):
And I was teaching people how to be I am
radically free, and I was teaching people that, And once
I publish that book, I was like WHOA, And now
I'm here, you know, two years later hosting a radio
show Beyond Mindset Limits to teach people that their story
is important, we got to get it out there. So
(34:16):
from that publishing perspective, prescriptive memoirs helps you shine. We
don't expose the wounds we extract the wisdom from those wounds,
and there's a lot of wisdom in there, and if
you can't reframe it, that's where mindset coaching comes in.
Speaker 3 (34:34):
From me.
Speaker 2 (34:35):
Your story becomes a mirror, not a spotlight, and then
healing happens when someone sees themselves in your words, and
that connection is a foundation of a strong human brand.
Do you know how many people reached out to me.
One of my books is called Successful Women Show Up Differently.
(34:57):
Six transformational habit habits to help you win from the
inside out. And the reason why I can rattle this
off my tongue so quickly is because I speak.
Speaker 3 (35:07):
This, I live this, I breathe this. I wrote the.
Speaker 2 (35:09):
Darn book How Successful Women Show Up Differently. I'm so
very congruent and transparent and authentic.
Speaker 3 (35:17):
Is I lived the story.
Speaker 2 (35:20):
I was able to go out there and share authentically
with my my family, with my community, with the world
that I wanted to connect in. And so many.
Speaker 3 (35:33):
People reached out to me about that book.
Speaker 2 (35:35):
And said, Tisha, you don't know how this changed my life.
You gave me a foundation where I could go and
you know, just follow these six easy steps to rebuild
my life and you know what, speaking of rebuilding their
life tomorrow, I've been commissioned to do a private family
(36:01):
mediation with a family. And the family is, you know,
they're going through it. They have some hard times, they've
experienced some troubles and wounds as a family. And I
immediately thought, I'm bringing in my lead magnet. I'm bringing
in my tiny book. Successful women show up differently because
there's a mom and three daughters and the husband and
(36:23):
the sun. And so I was, I'm going.
Speaker 3 (36:25):
To gift them this book, and it's.
Speaker 2 (36:28):
Just another way for them to know a little bit
more about me and where I came from and why
I have the credibility and how authentic I show up.
And so I'm going to gift them this lead magnet
as a way to continue to work with me and
build credibility. So thank you Lori from Mission Vallejo. Thank
(36:51):
you for writing in about that because your story is
not too small and it's very personal and that's going
to help lives. So let's see who else is here. Rohnonda,
she's from Riverside. How do I use a tiny book
to attract the right clients and not just more followers?
Speaker 3 (37:11):
Oh? I love that. Yeah, because we.
Speaker 2 (37:13):
Want more clients and not more followers. I mean, more
followers are important, but followers come from entertainment. Clients come
from alignment, and a tiny book does the filtering for you.
It communicates your value, your voice, your way of thinking
before anyone ever works with you. And so I as
(37:33):
a publisher, my goal is to never to create more noise.
It's to create resonance. When your books speak clearly, the
right people lean in and the wrong ones naturally fall away.
So thank you for writing in about that in so
many ways that we can get these tiny books out
(37:54):
into the community and get your story written. And I
just wanted to share the ones that I've done. I've
done Sweet Freedom, The ice Cream Ladies Journey to Liberation
Crystal Rogers out of Washington State. Her story is phenomenal.
It was her path through the family court and domestic
violence and now how she's a strong business owner, ice
(38:18):
cream truck owner up in Washington State with four ice
cream trucks.
Speaker 3 (38:24):
And you know what came out of this book. What
came out of this book was now.
Speaker 2 (38:29):
She has this borrowed credibility from the tiny book and
the retirement center has invited her to come every Tuesday
to park outside the retirement center so the little people
can come out and buy ice cream from her like
they did when.
Speaker 3 (38:46):
They were a child. So she secured a contract from
this tiny book as well.
Speaker 2 (38:52):
So I'm so, so so proud of what she was
able to do with this book, and she's doing book
signings at her local bookstores. I also published a book
from bedlamb to Beautiful, a Survivor's poetic field guide to Sovereignty.
And this author, Kim Hawk, fantastic. She's an author and
(39:14):
an artist. And there's her colored there's her colored pages
in here, like oh.
Speaker 3 (39:21):
My gosh, like my heart is so.
Speaker 2 (39:24):
Big when I look back at these books that we
were able to co create together and get her voice
and her art. So not only now is she a
published artist, she's a published author and her poems are
out there for the world. I did a book called External,
(39:45):
External Shine. Just remember in the darkest of nights, you
can always lead with your heart shine.
Speaker 3 (39:53):
I did.
Speaker 2 (39:54):
Oh, this one's fantastic. It's called The Connected Parent by
Monica Browning. What's interesting about her story is she is
a realtor over in Pacific Grove and she sells and
buys homes. She does that, and she also has a
conscious parenting coaching business on the side.
Speaker 3 (40:13):
And you know these realtors. Oh my gosh.
Speaker 2 (40:16):
Once I got in contact with these.
Speaker 3 (40:18):
Realitors, I realized.
Speaker 2 (40:20):
They are unicorns like me.
Speaker 3 (40:21):
They do it all.
Speaker 2 (40:22):
They have side hustles for sad hustles for side hustles,
and so I really resonate with real litters. So she
came to me and said, hey, Titsha, can you help
me publish my book. I've been working on publishing my
book for three years, and she and I worked together
and got it out in a month. So it's The
Connected Parent How to Raise Children who feel safe, seen
(40:43):
and worthy by Monica Browning, and it's like her Pillars
of parenting hood. So now, as a realtor in Pacific Grove,
she has a hundred of these lead magnets on the
back of her Porsche. And so she sells a home
and she gives this lead magnet. It borrowed credibility as
an international best selling author, and she has the medallion
(41:04):
from Amazon to Prue and now that they're like, okay,
now you sold my home and I have some kids,
and you know about that too, And they hire her
to connect in and teach them about parenting. So that
was so fantastic. I published another book with Sarah din
(41:25):
Ashes to Enlightenment, The Art of Transmuting Love, and it's
Sarah's book about, you know, her own holistic healing practice
and it was rooted in a soul level care and
how she's a reiki master and a massage therapist. So
she's a massage therapist booking massages every single day. And
(41:47):
she has her book, her tiny book, and it has
so many pages of Sarah.
Speaker 3 (41:52):
I have here eighty.
Speaker 2 (41:53):
Two pages of her story through grief and from Ashes
to Enlightenment.
Speaker 3 (41:59):
And we published that.
Speaker 2 (42:03):
We also published Gregory Kane, my husband, he published a
book called From the Soil German Barns in Minnesota Roots
and it's his art published with his research and history
about the barns that were built by the Germans in Minnesota.
(42:25):
It's so great, like he goes and tells the story
and his story of what he knew as a.
Speaker 3 (42:29):
Child, and that's out there.
Speaker 2 (42:32):
So these lead magnets can be so utterly powerful in
growing your business, in being energy injectors into your business
and all of that. On how that the power of
visibility and how that aligns with your brand and your business.
(42:53):
And that's just like the door to more. I didn't
realize the passive income I was going to get from
my books, and now I'm currently writing my sixth book.
But I didn't realize the passive income of using publishing
as a brand building tool. This is how you elevate
your brand, and this leads to speaking engagements. Event organizations
(43:17):
love tiny books speaking about events. So I have an
office in California, an office in Las Vegas, and the
middle of this month, I've been flying back and forth
from California to Nevada, and the middle of this month,
I'm hosting a free right Night. And so I'm using
this book, my book, my tiny book Successful women show
(43:39):
up differently as borrowed credibility.
Speaker 3 (43:43):
Hey, guess what, everybody look over here?
Speaker 2 (43:46):
I'm an international best selling author for my book six
Transformational Habits to help you win from the inside out.
And because of that, I'm hosting a free right Night
and I'm going to have about fifty two one hundred
people show up in Las Vegas, bring out their sparkly
pins and their journal, and then I'm going to take
them through a journaling exercise to get their story down
(44:10):
on paper and let their authorship come out.
Speaker 3 (44:15):
Because everybody's got a story.
Speaker 2 (44:17):
So event organization organizers love tiny books. You're not just
a speaker there, You're an author. You bring value before
and after the stage.
Speaker 3 (44:29):
So if you speak on stage, we.
Speaker 2 (44:30):
Need to have you do a tiny book. If you
are a really or selling homes, you need to have
a tiny book. If you're a coach or a mentor,
if you're any if you have any small business, a
crystal healer or a store, fashion store, entrepreneur selling clothes,
(44:54):
like your story from the beginning of your business and
how you got to where you are and tips and tricks,
this prescriptive memoir and put that out into a tiny
book to get that out. Then you sell that on
your storefront too. So it also builds community. It's a
deeper layer here. The tiny book gathers people around. It's
(45:19):
shared pain, shared purpose, shared language. Anytime I get someone
into my legal businesses going through child custody and visitation,
I instantly take them to my book Radical Freedom, and
I say, I wrote a book on being free and
being free is within your own mind, And you know
(45:40):
I don't believe that there is even a hell. I
believe that there's heaven, and you can create hell inside
your heaven. And I've done that. But I have lived
radically free, and I wrote the book on it. So
building community on shared pain, it becomes an entry door
into your business, into memberships, into circles, into group programs,
(46:02):
into movements. So people just don't want information, they want belonging,
and your tiny book becomes the campfire. So I just
want you to know that I'm here for you. I've
got you dialed in. These tiny books are so fantastic,
and I've seen That's why I wanted to create a
(46:24):
whole show on this, because I've seen where the tiny
book has added so much value to people's lives. And
one story sparks another story, sparks another story, and when
one person published, others follow They're like, I want to
do that, and then it becomes addicting. So the one
I talked about, Crystal Rogers up in Washington State, She's like,
(46:46):
I'm ready to write the others, the other chapters of
my story, and I want to write my whole life story.
And you know, why not for more passive income. Yeah,
that's nice too, but she has grandchildren, and she wants
her words to remain deathless, and she wants her grandchildren
to know her story, to have published works out there.
(47:09):
So one story sparks another story sparks another story, and
so these books become energy injectors too. If you have
a stagnant business, you're not getting a lot of engagement.
If you feel burnout or you have inconsistent income. Tiny
books is like a fresh momentum back into your book business.
(47:32):
So they're like, oh, really, so you know a few
years ago, I'm like, okay, I do have the coaching
clients that I need, the one on ones to work
with high executive C suite leaders. I have that, and
I was like, okay, I could I have the capacity
for more.
Speaker 3 (47:49):
So I wrote the book, deployed the book, and then
they're like, wow, oh, Tisha, you got a book out there.
Speaker 2 (47:55):
Yeah, okay, let's come back into your coaching program.
Speaker 3 (47:57):
Yeah, this is how it works.
Speaker 2 (47:59):
So when there's low momentum, this creates a fresh engagement
of fresh momentum going forward, and it really positioned you
instantly as an expert. So, man, I can't say enough
about these tiny books. Once the book gets visible and
we get it out there to the community, to the world.
(48:22):
It's visibility in motion, it's real world visibility. So once
we do your tiny book, I help you create a
launch party. We get everybody online. Hey my book drops today.
You let everybody know, they go buy the book. And
then you can start doing local book signings. You can
sign up in libraries, you can do pop up shops.
(48:44):
We even did an art creative fear where we had
best selling international author out there we were signing our books.
This leads to radio shows, into podcasting, as a guest
community conversations. So it just builds credibility, builds authenticity and
(49:05):
visibility multiple multiplies. When people can touch your story so
we don't know you like we need.
Speaker 3 (49:11):
To know you, this is a visibility.
Speaker 2 (49:13):
You become visible so people can fund you.
Speaker 3 (49:16):
That's exactly what I've done.
Speaker 2 (49:17):
I'm all over the internet because I am here to
grow my impact and help people change from their you know,
crappy mindsets and live beyond these limits that they put
around themselves. And so when I talk about these tiny books,
I've written five and they're an energy injector into my business.
(49:38):
So what if the thing that you think is too
small to matter is exactly what someone else needs to
hear right now. So if you really think that your story,
you know, I don't really have a story, Yes you do.
How did you make it? And I love the hero story.
I love the comeback story. You know, people say, hey,
I live through the death of this or the pain
(49:59):
of the Okay, who cares all that?
Speaker 3 (50:01):
Who? It doesn't really matter? Tell me how you made it?
Speaker 2 (50:05):
What's your comeback story? How did you survive? I want
to read that story right Your story is not in significant,
your voice is not too late, and your message isn't
too much. Tiny books don't shrink your impact. They focus
(50:26):
in on it. So I want you to know that
I do all of these things. If this has inspired you,
reach out to me. You can go to my website www.
Tisha mariecinecai in dot com, reach out, schedule a free
book discovery call.
Speaker 3 (50:46):
Let's just talk about it.
Speaker 2 (50:47):
Let's you know there's no immediate contract. Let's talk about
how I can help to get your voice voice out.
What I'm doing right now is I am currently knee
deep in writing a legacy book and this, this is fantastic,
This is what lights my fire. I'm working with a
company in California who has been in business one hundred
(51:07):
and sixteen years. And I have interviewed all of their
c suite executives, their cabinets, their employees, their present employees,
their past employees, the grandma, the grandma, that grandpa, everybody
in relationship to this one hundred and sixteen year book
(51:30):
a legacy and we're going to write their book. And
so I'm really excited to get this book out into
the community.
Speaker 1 (51:37):
Now.
Speaker 2 (51:37):
It's not going to be launched here for another couple
of months because it's it's very extensive and they have
hired me to do exactly that. But here's what I know.
If you have a small business, get a tiny book out.
If you have a large business, get a legacy book out.
Your words become deathless. And I want to leave behind legacy.
(52:00):
I believe in the power of legacy. I believe in
leaving behind your words. One day, I'm gonna go meet Jesus,
and when I do, I have four little children where
it's not so little anymore, but they're little in my eyes.
I have four little children that need to know mommy story,
or maybe they don't want to read it. But if
(52:21):
in the event they do, they can come to my
books Radical Freedom, Radical Courage. Successful women show up differently,
transcend the path to limitless expansion, a sacred invitation to rewire,
rise and remember who the heck you are and the
wisdom of the trees. So if this interests you, if
(52:43):
I've inspired you, I want you to reach out. Twenty
twenty six is the year of the Horse.
Speaker 3 (52:48):
Let's get going.
Speaker 2 (52:51):
And I'm excited for you, so I'm here to help.
This is Tisha Marie Kane with Beyond Mindset Limits, where
we talk about all all things and today the power
of visibility and how that is equaling profitability. So next
week we'll be talking about mindset and all those things
(53:11):
as well, and I'd love to have you back, And
if you want to write in, you can go to
my website www. Tishamrie Kane dot com.
Speaker 3 (53:21):
And that is.
Speaker 2 (53:22):
It for visibility, in motion and profitability. And I'm so
glad you're here. Thank you for all of the writers
who wrote in today and left questions for me because
I love that part of.
Speaker 3 (53:35):
This radio show.
Speaker 2 (53:37):
So back again next week, looking forward to it all.
Speaker 1 (53:41):
Thank you, Thank you for joining Tisha Marie Kane for
beyond Mindset Limits. Tune in every Wednesday at four pm
as a conversation continues around Mindset, legal in site, and
publishing as a strategic tool for business positioning. Visit Tisher
(54:07):
Marie Kane dot com or Caine's Legal Support dot com
for more information or to schedule your private appointment.