2016 Campaigners Look to Deep Big Data Analysis and Querying to Gain an Edge in Reaching Voters
November 1, 2016•28 min
The next BriefingsDirect Voice of the Customer digital transformation case study explores how data-analysis services startup BlueLabs in Washington, DC helps presidential election campaigns better know and engage with potential voters.
We'll learn how BlueLabs relies on high-performing analytics platforms that allow a democratization of querying, of opening the value of vast data resources to discretely identify more of those in the need to know.
Here to describe how big data is being used creatively by contemporary political organizations for two-way voter engagement, we're joined by Erek Dyskant Co-Founder and Vice President of Impact at BlueLabs Analytics in Washington. The discussion is moderated by BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions. [Sponsor: Hewlett Packard Enterprise.]