Business Book Bites

Business Book Bites

In the Business Book Bites Podcast, we unlock the secrets behind game-changing business books, diving into the minds of influential authors and experts. Whether you're writing your first book or looking to amplify your message, each episode provides insights, strategies, and inspiration to help you craft an authority-building book. Series 1: Meet the marketing experts from Book Marketing Made Simple and learn how to leverage your book for business growth. Series 2: Go behind the scenes with successful business authors and uncover the strategies that got them published. Series 3: Tackle hot topics in book writing with expert insights and actionable advice from published authors. Series 4: Explore publishing and marketing with conversations, inspiration, and top tips to maximise your book’s impact.Tune in and take your book from idea to influence! You can find out more about our events at www.librotas.com/librotasevents including our monthly Coffee and Connect Café networking event and writing retreat in Spain. Get your copy of Karen's latest book at www.bookmarketingmadesimple.com. Connect with Karen Website: http://www.librotas.com Facebook: https://www.facebook.com/librotas LinkedIn: https://www.linkedin.com/in/karenwilliamslibrotas X (Twitter): https://twitter.com/librotas Instagram: https://www.instagram.com/karenwilliamslibrotas YouTube: https://www.youtube.com/@librotas

Episodes

May 1, 2025 37 mins
In this final episode of Series Four, Karen Williams and Sheryl Andrews dive deep into "The New Rules of Writing a Business Book." After 16 years in the business book world, Karen shares how publishing, writing, and book marketing have radically transformed - from the rise of self-publishing and the power of storytelling, to the surge in competition and the ever-shifting attention economy.  

Karen and Sheryl reflect on the challenge...
Welcome back to another episode of Business Book Bites! Karen Williams and Sheryl Andrews are diving deeper into the world of book marketing, particularly focusing on strategies to keep your book alive beyond its launch.   

We explore the importance of maintaining momentum after publishing your book, regardless of the publishing route you chose. We discuss the value of creating evergreen content and insights on how your book can ser...
In today's episode of the Business Book Bites podcast, Karen Williams, The Book Mentor, along with Sheryl Andrews dive deep into the world of book marketing, especially focusing on the crucial period around a book launch.   

They share insights on maximizing your book's visibility and sales, with strategies that include optimizing discoverability on Amazon, securing PR, and lining up the right launch support. Learn from their experi...
Mark as Played
Many authors make the mistake of starting their marketing efforts too late, missing key opportunities to build momentum. In this episode of the Business Book Bites podcast, Sheryl Andrews and Karen Williams dive into the essential strategies for preparing for a successful launch.   

We break down what you need to do well in advance to position your book for success and grow an engaged audience, while avoiding common pre-launch pitfa...
Welcome to a new episode of Business Book Bites! Today, Karen Williams, The Book Mentor, is joined by Nicky Blewitt—a book marketer, self-published author, and expert in helping writers build platforms that actually sell books.  

Nicky’s journey from gardener to author and marketing strategist is proof that smart marketing, not big budgets, makes the difference. With over 20 books published and years of experience navigating the ind...
Mark as Played
Welcome to a new episode of the Business Book Bites podcast! Today, Karen Williams, The Book Mentor, is joined by Greg McQueen, a former TV writer turned ghostwriter and AI writing specialist.

Greg brings a unique perspective to writing, blending decades of storytelling expertise with a deep curiosity for AI and technology. With a background shaped by his successful writer father—who worked on the renowned series The Bill—Greg grew ...
Mark as Played
Welcome to another insightful episode of Business Book Bites! In this episode, Karen Williams sits down with Julia Schneider, a seasoned business growth and community engagement specialist with over 16 years of experience. Julia’s holistic approach to nurturing physical health, emotional well-being, and personal growth makes her an authority in building vibrant communities.   

Together with Karen, Julia delves into the intricacies o...
Mark as Played
In this episode of Business Book Bites, host Karen Williams is joined by Jim James, an accomplished marketing consultant, podcast host, and author. With years of experience, he has mastered the art of making a profit from publicity and has ventured into writing and podcasting.   

Jim has published three books, leveraging his podcast, "The Unnoticed Entrepreneur", to transform insightful conversations with over 500 guests into a valu...
Mark as Played
Welcome back to another insightful episode of the Business Book Bites podcast, where we explore the pivotal choices authors face in their publishing journey.   

In today's episode, we dive deep into the world of book publishing with Karen Williams and Sheryl Andrews. Together, we'll unravel the complexities authors encounter when deciding between self-publishing, hybrid publishing, or traditional publishing.   

We discuss the five ke...
Mark as Played
In our latest episode of the Business Book Bites podcast, Karen Williams is joined by accomplished writer and freelance journalist, Milli Hill. With a passion for challenging and reframing the narrative around women's bodies, Milli has authored three books, and her fourth, "Ultra Processed Women", is set to release this spring. 

Milli shares her remarkable journey from therapist to writer, spurred by her transformative experience of...
Mark as Played
Welcome back to another enlightening episode of Business Book Bites! Today, we dive deep into Amazon ads with Michal Stawicki. Once a burnt-out IT specialist, Michal transformed his life by publishing 19 books, selling around 100,000 copies, and creating numerous good habits. He also started a book advertising business and achieved the dream of quitting his day job.  

Amazon ads have been a game-changer in his success story. From be...
Mark as Played
In today's episode of the Business Book Bites podcast, Karen Williams and Sheryl Andrews dive into a topic that is crucial for every nonfiction author: standing out in a crowded marketplace while staying relevant to today's readers.   

They explore how emerging trends can shape nonfiction publishing and how authors can leverage these trends to better connect with their audience. Inspired by a recent conversation in a women's WhatsAp...
Welcome to Business Book Bites, the podcast where we distil the wisdom of influential business books and their authors. In today's episode, host Karen Williams sits down with Helen Rowe, the award-winning author of ‘Eliminating Poverty in Britain’. 

Helen's journey from a housing association researcher and civil servant to a successful author and social advocate is nothing short of inspiring. She penned her impactful book while navi...
Mark as Played
Welcome back to Business Book Bites! In today's episode, Karen Williams is chatting with Samantha Pearce, a renowned author, speaker, and founder of SWATT Books Ltd., a top self-publishing consultancy. 

In this episode, Sam returns to discuss her latest book, "The Write Strategy", which provides a roadmap for incorporating publishing into a successful business strategy. We dive into Sam's writing journey, from her first book, "Stres...
Mark as Played
Welcome back to Business Book Bites! In today's episode, we're diving into the innovative digital frontier with Nick Kellet, the visionary founder of Deckible ‒ a marketplace for digital card decks that's shaking up the way we consume and interact with content. Nick, a seasoned inventor and creator behind the board game “GiftTRAP”, brings a wealth of experience in gamifying content for personal growth and development.  

We explore t...
Mark as Played
Following on from episode 10, where we talked about planners and pantsers and creating an overall framework for a book, in this episode of the Business Book Bites podcast, Sheryl Andrews and Karen Williams talk about the intricacies of creating a blueprint for your business book, ensuring it has the right framework and flow to captivate your readers from start to finish.

We address common mistakes authors make, like cramming too muc...
Mark as Played
Are you someone who meticulously outlines your book before diving in, or do you prefer to let the words unfold naturally as you write? Understanding your writing style can significantly impact the ease and efficiency of your book-writing process.  

In today’s episode of the Business Book Bites podcast, Karen Williams and Sheryl Andrews dive into the fascinating world of writers, specifically focusing on the two distinct types: plann...
Mark as Played
Welcome to another exciting episode of Business Book Bites! Today we have a fascinating conversation lined up with Becky Rogers, a talented ghostwriter, author, and entrepreneur.   

Becky has mastered the art of turning complex ideas into clear and compelling stories. In this episode, Karen Williams chats with Becky about her unconventional journey from medical science to ghostwriting, the valuable lessons she's learned along the wa...
Mark as Played
Welcome to another episode of Business Book Bites! Today I am chatting with Della Judd. Della, an accomplished author, podcaster, and executive coach, who shares her journey of transforming a career coaching book into a deeply impactful writing project.   

In this episode, you'll hear about Della’s collaborative effort with her daughter to create a student-friendly adaptation, the courage required to share unique perspectives, and t...
Mark as Played
In today's episode of the Business Book Bites podcast, Karen Williams and Sheryl Andrews unpack how books can serve as central hubs in business ecosystems, streamlining communication, saving time, and extending their value across various platforms like courses, webinars, and podcasts.  

We explore the importance of understanding the "why" behind your actions and how that clarity can drive common goals, whether it's for financial pro...

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