5 Things Every Business Author Should Know Before Publishing [S4 E4]

Welcome back to another insightful episode of the Business Book Bites podcast, where we explore the pivotal choices authors face in their publishing journey.   

In today's episode, we dive deep into the world of book publishing with Karen Williams and Sheryl Andrews. Together, we'll unravel the complexities authors encounter when deciding between self-publishing, hybrid publishing, or traditional publishing.   

We discuss the five key considerations every author should ponder: intellectual property, control of content, budget, timelines, and perception in the publishing industry.   

Whether you're a first-time author or looking to refine your publishing strategy, this episode will equip you with the clarity and insights you need to make the best decision for your book and your business. Tune in and get ready to take the next step in your author journey!  

** Check Out Our Events **  

If you’d like to find out how we can support you with your book, come along to one of our free online monthly networking events, the Coffee and Connect Café, which is held on the first Tuesday of each month. We are also running our next Book Kick-Start workshop on Monday 31 March - perfect if you are in the early stages of writing your non-fiction book and need help to begin.  

You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.   

Key insights:  

Intellectual Property (IP) Matters: Your book could be the cornerstone of your business ecosystem. Ensure you retain rights to create products, courses, and more from your content. Clear IP can pave the way for a thriving business journey.  

Control of Content: Understand what autonomy you want over your book's content, design, and pricing. While self-publishing offers more control, traditional routes could mean a trade-off for market expertise.  

Timelines and Planning: Traditional deals can take a while, from getting the deal to seeing your book in print. If timing is crucial, factor in publishing timelines in your strategy. Self-publishing might be quicker but needs your diligence in planning.  

Bio – Karen Williams   Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  

Website: https://librotas.com   

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