Building A Buzz – Pre-Launch Book Marketing Strategies [S4 E9]

Many authors make the mistake of starting their marketing efforts too late, missing key opportunities to build momentum. In this episode of the Business Book Bites podcast, Sheryl Andrews and Karen Williams dive into the essential strategies for preparing for a successful launch.   

We break down what you need to do well in advance to position your book for success and grow an engaged audience, while avoiding common pre-launch pitfalls. We're talking about the importance of engaging with your audience early to ensure you write the right book for your business and how building anticipation can make all the difference.   

So tune in as we explore the journey from idea to publication and how to make your book a key part of your broader business ecosystem.  

👉 If you’ve not yet got a copy of Book Marketing Made Simple, mentioned in this episode, you can find it on Amazon and all good book retailers.  

** Check Out Our Events **  

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into an important area of marketing and selling your book.  

You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.   

Key insights  

Engage Early: Start building momentum months before your launch. Engage your audience early to ensure you’re writing the right book for your business and avoid missing opportunities. Conversation is key!   

Build Anticipation: Share your author journey as well as your book content. People are naturally curious and want to follow the highs, lows, and learnings. Don't underestimate the power of sharing your process.   

Plan, Plan, Plan: Have a pre-launch strategy in place. Break down tasks weekly to make them manageable and ensure you're ready to deal with any inner critic that might pop up.   

Bio – Karen Williams  

Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  

Website: https://librotas.com  www.bookmarketingmadesimple.com   

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