How to Get Started with Amazon Ads with Michal Stawicki [S4 E2]

Welcome back to another enlightening episode of Business Book Bites! Today, we dive deep into Amazon ads with Michal Stawicki. Once a burnt-out IT specialist, Michal transformed his life by publishing 19 books, selling around 100,000 copies, and creating numerous good habits. He also started a book advertising business and achieved the dream of quitting his day job.  

Amazon ads have been a game-changer in his success story. From beginning as an author during the Kindle "gold rush" era to offering ad services to other authors, Michal emphasizes the evolving landscape of book marketing.   

He goes into detail about Amazon's pay-per-click advertising model, the importance of having a compelling book page, and offers actionable hacks for authors to increase their book's visibility and sales. We also discuss common mistakes authors make, and why understanding both your book and the Amazon algorithm is crucial for ad success.  

If you're an author looking to navigate the complexities of Amazon ads and boost your book sales, this episode is a must-listen. Join us for a packed session of valuable insights and practical advice from someone who's mastered the art and science of Amazon advertising.  

Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time. We also have one more place left on our writing retreat in Spain from 26 April to 3 May.    

You can check out all our events here: www.librotas.com/librotasevents.   

Key Takeaways  

Understanding the Basics of Amazon Ads: Michal explains that Amazon ads are a pay-per-click advertising system that can drive significant traffic to your book page. Although simple in concept, they require a nuanced approach to master.   

 Importance of a Compelling Book Page: Your book cover, title, description, and reviews are pivotal in converting visitors into buyers. Ensure your headline is short and impactful, utilize editorial reviews, and gather as many organic reviews as possible.   

Testing Your Luck with Automatic Ads: Michal shares that setting up an automatic ad can be a litmus test for your book’s compatibility with Amazon’s algorithm. High click-through rates could indicate that your book has the potential to perform well.   

Bio   Nicknamed Mr. Consistency by his friends, Michal Stawicki started as a 33 year old burned out IT specialist. In the last decade, he published 19 books, sold about 100,000 copies of them, created dozens of new good habits, started a book advertising business, and quit his day job as a database administrator.   Website: https://resurrectingbooks.com   Find out more about Michal’s books at https://www.amazon.com/stores/Michal-Stawicki/author/B00D0MNDJU.   

Socials:    https://www.linkedin.com/in/stawicki-michal   https://twitter.com/StawickiMichal https://www.facebook.com/michal.sta.9  

Time stamped overview:   00:00 Kindle Publishing Evolution 03:45 Amazon PPC Book Advertising 06:58 Cost of Amazon Service Mastery 12:29 Monetizing Fiction vs. Nonfiction Readers 14:12 Books: Start With The End in Mind 18:50 YouTube Amazon Book Ad Guide 23:18 Boost Book Sales with Editorial