How to Launch a Book that Gets Seen (and Shared) [S4 E10]

In today's episode of the Business Book Bites podcast, Karen Williams, The Book Mentor, along with Sheryl Andrews dive deep into the world of book marketing, especially focusing on the crucial period around a book launch.   

They share insights on maximizing your book's visibility and sales, with strategies that include optimizing discoverability on Amazon, securing PR, and lining up the right launch support. Learn from their experiences, both personal and with clients, as they discuss building a robust pre-launch momentum and keeping it alive well beyond publication day.   

Plus, they offer valuable tips on securing endorsements, asking for help, and celebrating your book's launch in style. Whether you’re a seasoned author or just starting out, this episode is packed with advice and encouragement to ensure your book reaches its full potential.   

You can get your copy of Book Marketing Made Simple on Amazon or all good book retailers.  

 ** Check Out Our Events **  

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into maximising your book promotion online - how to say “buy my book” without saying “buy my book”!  

I am also running the Book Launch Blueprint workshop on Monday 30 June where I take you step by step through the process of becoming an Amazon bestseller - and giving you access to all the swipe files, emails, social media templates to be successful.   

You can find out more about all our events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.   

Key insights  

Visibility and Support: Building a network and asking for help is crucial. Your friends, family, colleagues, and connections can make a significant impact when it comes to sharing your book’s launch.  

Discoverability Optimization: Make sure your book is easily found online by focusing on the right categories, keywords, and metadata. A well-crafted title and subtitle, along with a strategic description, can improve your book’s searchability.  

Celebration and Execution: The launch is also a celebration of your hard work. Whether it’s a full-blown launch party or a quiet toast, marking the occasion keeps the excitement alive and engages your community.  

Bio – Karen Williams  

Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  

Website: https://librotas.com   

Socials:   

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