How to Transform Your Book Into a Successful Business Tool [S4 E11]

Welcome back to another episode of Business Book Bites! Karen Williams and Sheryl Andrews are diving deeper into the world of book marketing, particularly focusing on strategies to keep your book alive beyond its launch.   

We explore the importance of maintaining momentum after publishing your book, regardless of the publishing route you chose. We discuss the value of creating evergreen content and insights on how your book can serve as a powerful business tool, whether through workshops, speaking opportunities, or generating continuous reviews and referrals.   

Plus, we discuss the concept of leveraging your book's content for various purposes, including using it for blogs, webinars, and podcasts to extend its reach and impact. Discover innovative ways to collaborate, repurpose, and maintain visibility in the marketplace.  

You can get your copy of Book Marketing Made Simple on Amazon or all good book retailers.  

 ** Check Out Our Events **  

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into maximising your book promotion online - how to say “buy my book” without saying “buy my book”!  

I am also running the Book Launch Blueprint workshop on Monday 30 June where I take you step by step through the process of becoming an Amazon bestseller - and giving you access to all the swipe files, emails, social media templates to be successful.   

 You can find out more about all our events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com.   

Key insights  

Create Evergreen Marketing Strategies: Maintain visibility and reach new readers by repurposing your book content into evergreen marketing materials. Consider turning chapters into blogs, webinars, or even podcasts that can be accessed anytime.  

Leverage Your Book as a Business Tool: Use your book in speaking engagements, workshops, and as part of client offerings. Opportunities like bulk sales during events can significantly boost your book's reach.  

Continuous Reviews and Referrals: Encourage ongoing reviews on platforms like Amazon and Goodreads. These act as powerful social proof, making it easier for new readers to discover and trust your work.  

Bio – Karen Williams   Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  

Website: https://librotas.com   

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