The Power of Podcast Guesting with Jim James [S4 E5]

In this episode of Business Book Bites, host Karen Williams is joined by Jim James, an accomplished marketing consultant, podcast host, and author. With years of experience, he has mastered the art of making a profit from publicity and has ventured into writing and podcasting.   

Jim has published three books, leveraging his podcast, "The Unnoticed Entrepreneur", to transform insightful conversations with over 500 guests into a valuable publishing opportunity. Jim discusses the importance of being a podcast guest as a strategy to drive book audiences and shares practical tips for maximising the exposure gained from guest appearances.   

Tune in as he provides actionable insights on how to prepare effectively, leverage podcast appearances for SEO benefits, and create lasting connections with hosts—all while sharing some of his favourite tech tools and personal anecdotes along the way.   

This episode is a masterclass in understanding the synergy between podcasting and writing for business growth, designed to inspire authors and entrepreneurs alike.  

 ** Check Out Our Upcoming Events **  

Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time.   

Also coming up is our Book Kick-Start workshop - perfect if you want help getting started. And our writing retreat in Spain - ideal for quality time to write your book in the beautiful Andalucian Mountains.   You can check out all our events here: www.librotas.com/librotasevents.   


Key Takeaways:

Preparation is Key: Jim emphasizes that 70% of your podcast appearance success is in the preparation. Know the show's style, prepare your talking points, and ensure your tech setup is top-notch. 

Leverage Your Podcast Appearance: Don’t just appear and disappear. Jim advises maximizing the relationship with the host. Follow-up, express gratitude, and explore further collaboration opportunities. 

Create a Clear Call to Action: Engage your audience with a clear next step. Provide valuable takeaways or free resources to keep the conversation going beyond the episode.  

Bio: Jumping out of a plane at the age of 17 taught Jim what he was going to do with his life. Be an entrepreneur. He had learnt how to make a profit from publicity...he's enjoyed 25 years as an expatriate entrepreneur in Asia, and now is a marketing consultant, podcast host and author living in Wiltshire.  

Website:  https://www.jimajames.com  https://www.amazon.co.uk/stores/Jim-James/author/B09C6LPVH2 

Socials:    https://www.linkedin.com/in/jimajames https://www.facebook.com/jimacljames https://www.facebook.com/jimacljames   

Time stamped overview:

00:00 Publishing and Podcasting Journey
05:08 Entrepreneurial Success Stories: A Journey
07:27 Podcast Guesting: Access & Credibility Boost
10:59 Preparing for Podcast Appearances
15:09 Effective Storytelling for Media Engagement
17:46 "Podcasting: A Two-Way Journey"
20:41 Interactive Content for Engagement 25:33 Building Success Through Coaching Networks 27:39 Top Tools for Video and Audio
29:46