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October 24, 2024 25 mins
Following on from episode 10, where we talked about planners and pantsers and creating an overall framework for a book, in this episode of the Business Book Bites podcast, Sheryl Andrews and Karen Williams talk about the intricacies of creating a blueprint for your business book, ensuring it has the right framework and flow to captivate your readers from start to finish.

We address common mistakes authors make, like cramming too much content or lacking a clear focus. We also answer listener questions from Michelle, Zoe, Mags, and Gail, covering topics such as organising your book, formulating a satisfying ending, integrating case studies, and refining your writing style.

We'll explore the importance of structuring your book to build credibility and trust, sharing valuable tips like using frameworks, getting reader feedback, and crafting powerful hooks. Additionally, we'll discuss how to effectively incorporate stories and case studies and the significance of having a clear call to action. If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café (we meet on the first Tuesday of each month).

If you are launching a book soon, check out our Book Launch Blueprint workshop on 11 November.  You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents.  

Key insights   ·       

  • Framework for Success: Establish a clear framework for your book to ensure cohesive structure and flow. Creating a blueprint helps you stay organised and makes the content easier for your readers to digest and remember. 
  • The Power of Stories: Integrate compelling case studies or personal anecdotes. Stories not only make your book relatable but also demonstrate the practical application of your insights. 
  • Engaging Endings: Craft a satisfying ending by summarising key points and offering a clear call to action. Make sure it’s succinct and leaves your readers with a sense of closure and direction.  

Bio – Karen Williams  

Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. 

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  

Website: https://librotas.com   

Socials:   

https://www.facebook.com/librotas
https://twitter.com/librotas
https://www.linkedin.com/in/karenwilliamslibrotas/ 
https://www.instagram.com/karenwilliamslibrotas 
https://www.youtube.com/@librotas   

Bio – Sheryl Andrews  

Sheryl Andrews is The Listening Detective and is known for helping you do more of what y
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