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September 27, 2025 16 mins
Turning Objections into Opportunities with NLP & Sports Psychology

Most salespeople fear objections—but what if I told you objections are actually gifts? In this episode, Dr. John Oda reveals why objections aren’t barriers, but bridges to deeper trust, influence, and closing high-value deals.

Discover how to use NLP to match and mirror, decode whether your client is Visual, Auditory, or Kinesthetic, and speak directly to their subconscious with hypnotic language patterns and magic words.

You’ll learn why objections are the ultimate sign of engagement, how to script powerful responses, and why role-playing and practice—just like Michael Jordan and Kobe Bryant—separate the amateurs from the elite.

If you’re ready to transform fear into confidence and confusion into cash, this episode is your roadmap.

I’ll see you at the top.

—Dr. John Oda

Become a supporter of this podcast: https://www.spreaker.com/podcast/dr-john-oda-method--5470630/support.

Dr. John Oda is an International Best-Selling Author and Business Growth Strategist who has helped businesses uncover hidden millions by blending neuroscience and business mastery. Get a free chapter of his book *Unlimited Business Growth* plus $10,000 worth of online courses at https://ubgp.pnbcgroup.com/book. Connect with Dr. Oda on LinkedIn and discover more at DrJohnOda.com

Find all my articles, books, and downloads
https://drjohnoda.com/pr-media

Double Your Sales Using NLP
https://ubgp.pnbcgroup.com/ 

Sport performance ( mind coach) If you want to take your game to the next level, 
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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to the Doctor John Oda nothod. You can call
in at nine four nine eight six eight nine one
four four. So, guys, today from this show is going
to be outstanding, so write this down. So the name
of the podcast is turning Objectives into Opportunities. So if

(00:21):
you're in business and you're in sales, this this call
is for you today. So let me explain to you
about the show. My my name is doctor John Oda.
This is where neuroscientists meet business mastery. I am an
international bestseller author, a business growth strategist. Each episode I

(00:44):
use strategies and frameworks and breakthroughs to help you uncover
hitting millions inside your business leadership, sales, time management, breaking
to mental bearers. Today, guys, we're gonna dive in the
topic of turning objectives into opportunities. So think about it. Guys,

(01:06):
how many people are in cells? Let me go backwards.
How long have you been in sales? If you guys
are saying all my life because you had to sell
your parents on certain things. Have a girlfriend. If you're married,
you have to sell your wife or your husband. So
we're in sales all day long. In high school and college,
I used to sell my professors and teachers. Right, it's

(01:28):
a selling process. Now the biggest difference is how did
you do this? All? Right? So I don't give you
bits and pieces about who I am, what's taking place,
and guys, let's just start the show. Ready, let's do it.
So picture this. You're in the middle of a sales conversation.
It ever seems smoothie, and then bam, the dreadful objection

(01:56):
shows up. Non you, pa, you notice what's happening inside
of you and when you hear the word objections, here's
a question. Do you tense up, do you get nervous?
Or do you realize really realize that's an objections. It's

(02:18):
not a road block. They are gateways to opportunities because
what I believe objections are gifts. I think about it.
If you didn't get objection, either you did a phenomenal
presentation flawless, or their interest in you and they're asking

(02:39):
you more questions. When I get objections, I get excited.
I'm like, great, I got a gift. They like what
I have to say. If I go through an objective,
going through a presentation and don't ask nothing either, I
did a phenomenal job, which in my brain I know me, dude, right,
or I flopped in their eyes. So let me break down.

(03:01):
So earlier today I was connecting the NLP sales training
that's near only good stick programming, right, sales training for
my team, and I was reminding them sales is not
just about to select talk. Sales is about trust. And trust,
my friends, is building it to report, building skills through

(03:26):
matching and mayor and the tone and the temple entering
their world. So when you understand the client primary representation
is either their visual auditoria or kindesthetic or they go
back and forth from kindestetic the visual or as auditory
the visual. However, it takes place now and you can

(03:48):
you can connect not just with the words, but here
it goes. Guys, write this down. You can enter the world.
I have a question for you. Have you guys ever
dated maybe high school, maybe your wife right now, maybe
your husband right now, and you had that soul maid

(04:08):
and you felt like one like oh my god. You
would talk on the phone for what hours? Right? You
would like speak for each other? Why? Man, you guys
were in sync. You guys are amazing right to me,
that's what sales treating. That's what sells is It is
just a way that you can enter the world. Now

(04:30):
in your soulmates. Now they're connected to you. They have
that trust in you, right, and they feel just de
searching way about you. And I think maybe maybe you
would notice that once you shift inside the world, it

(04:52):
changes their energy. They lean in, they feel understood, and
then guess what happened? Guys, they buy? But let me
explain you. Let's go break it down. Right, objection as
a gift And here's my theory, here's my practice. Right.

(05:13):
So I asked my team, how do you feel when
someone come up with an objection? And I'm telling you, man,
most of myselves team, they fear that word objection. But
I tell them, I said, but listen, if you ever
down a presentation no one asked questions and you didn't

(05:35):
close the deal, what does that mean? Either you flopped
or either phenomenal presentation or they didn't have any money. See,
objections mean they're engaging, they're testing their interests. That mean

(05:57):
the door's open. Think about it. When you guys are
dating your girlfriend or boyfriend night and they had objection
for who's this girl or what's taking place? Have you
got Madden that could handle the objections or couldn't answer
what was going on? Do you think you'll still being
that relationship? Probably not right. So to me, it's like

(06:18):
a dance. It's like it's like day didn't right. But
the real reason people feel objection and here's and write
this down, ladies in gentlemen, they don't practice. So it's
like stepping on an NBA basketball court without ever practicing

(06:39):
a free throw unless you should kill a nil, right,
And to me that would be insane. No, have you
have you ever heard of this guy named basketball Guy?
I don't know. You might have heard of him. He's
a small guy, Michael Jordan. So back in the day,
Michael Jordan practiced four times Today now Kobe Bryant said

(07:01):
the same thing, but Kooby has made it more uh
more uh known. He called it the Bamba the mamba mentality. Right,
they practiced or happened simply nine point nine percent of
players didn't practice as much as they do. Here's the
question I have, how many times are you practicing your
presentation per day? Once twice? I talk to people all

(07:31):
the time. I say, man, hey, do you guys practice presentations? No?
I know it, guys, you gotta practice my thing about.
It's called daily practice. I practice on presentation all the time.
I wanna get better and better and better when I
talk to somebody. I wanna be flawless. Sometimes I have
to tweak, tweak stuff and change stuff. Why I wanna
be followless. I wanna act like we we're in, like
in a conversation, like I'm doing right now. But here

(07:54):
it goes my my method, practice, patterns, and power. So
here's a fumba. What I do is a write down
every single objection I could possibly hear it. I think,
I do something do something fun today, guest, I create
hypnotical response to using magic words phrases designed to bypass

(08:18):
the resistance and speak directly to the subconscious mind. Only
don't teach you guys a couple of words, because maybe
you guys will give me a call. So one of
the words is naturally or the other word could be
realized so I can so I would say, you know, naturally,

(08:40):
you're looking at my business coaching and you realize that
this is the right program for you, because when I
work with you, I can grow your business between the
half millions and four million dollars and hidden revenues. What
that happens is when I did this, it bypassed all
the objections and I hooked you and I ignited your

(09:02):
nervous system. Does that make sense? Pratterns like for example,
the more you see this working, the more you would
take action. Right now, that's called a language pattern. The
more the more. So in my NP for sales, I

(09:24):
teach all this stuff. We teach magic words. We teach
language patterns to resist the objections that you're having. Right
to go around it, still communicate and still see if
they're visual, auditory, and kin static, enter their world. Now
when you're doing this, guess what you're doing. Guys, you say,

(09:45):
speaking to your subconscious mind. You're absolutely right. And then
what I do is I do role plan, I do
hot seating. I will prot just the script and I
will beat you up like a three legged mule. Why
because if you keep on practicing them, practicing and practicing
and practicing, you get around or real client. Guess why

(10:06):
it become easy effortsly Now does this make sense? Yes?
Or yes? So it makes it explained you why I
was that practice right? So I learned this the hard ways.
So about years ago I was working for you know
the Tony Robison, chet Holmes, You guys don't know. I
used to work with Tony Robins and Chet Holmes from
from age to sixteen. Right, and I was, you know,

(10:27):
closing sixty nine of my deals one hundred percent face
to face. I was training everybody that was behind me,
you know, because I found a system that actually worked,
was nuro linguistic programming. Right, So phenomenal thing beautiful. Right.
So before I became the great doctor John, I walked

(10:47):
into a meeting that's training unprepared and then practice my script.
Right Lord, and behold, guess what guess he was on
that phone, you guys said chet Holmes, the absolutely right.
So Chetolmes, you gotta don't know what Chettholmes says, great guy,
God rest his soul. He was the author of the
ultimate sales machine. Right. Chet ripped me apart, He ripped

(11:13):
me a new butthole in front of everybody. Got off
the phone. Man, everybody said, what you gonna do? John,
quick Man? He ripped you. He made you look like
an idiot. And I looked at him and said, he
I hate to tell you, man, he was right. I
waned it. I didn't come prepare. I didn't practice, and

(11:35):
I told him this would never ever happen again, that
I'd be back in two thousand and eight. Never. I
will be prepared, I will practice, I do my daily practice.
I do whatever it takes to never have this guy
ever embarrass me like that ever again. And this was

(11:56):
the last day I showed up on prepared. The next
week I came in just said, is this the same guy? Man?
I was on it smooth. I started using you more
with my NP for sales, start implementing that stuff, and
I start closing. I close sixty nine percent of my cells,

(12:19):
one hundred percent face to face when I go to
business Mastery if it was in the UK or Vegas,
I close everybody I talk to because you know why,
guys I practiced. Tony Rabbits mentioned one crazy thing which
I love. Right. He says, raise your standards, tame, turn
your shots into must. If you're in sales, you must

(12:40):
do your presentation. You must practice. And I believe if
you if you're in sales, you must, you must. You
must learn NP for sales or what I teach, because
we teach you how to do hypnotic language, write in
speaking it so people can connect with you, so you
can ignite their nervous systems, so you can understand what's
going on. You can actually move forward. Now, some people say, what, John,

(13:03):
that's manipulation. I said, well, no, it's called communication. I said,
put it on makeup is called manipulation, where in de
ordering is manipulation, then it's not. It's communication. But here
it goes. I got something for you, guys. Here is
the billion dollar is question. I'll leave you with. Are

(13:24):
you practicing your daily objections or are you leaving your
financial future to chance? Because objections is not the enemy.
They're a stepping stone to build trusts, influence, closing high
value deals or high ticket items. So guys, here it goes,

(13:52):
Here it goes. Here's my card action if you or
your team are ready to master objects and use an
NLP for sales and what we implement sports performance psychology,
meaning that you know, when you're on the row and
you're doing a hat trick. Guys, that's three in a
row and and you're in that zone, we sure you

(14:16):
how to get in that zone and stand that zone
where you're closing everybody effortsally all the time. Right, that's
a completely different mindset. So when we do everything. I
use sports psychology on it cause I work with athletes.
So if you ever looked in some of my sides,
I work with per professional college and working with right
now a a USC college pitcher, you know, and you

(14:37):
know he you know, he's doing phenomenally well right working
with me. So it's to me, it's about mindset. No,
I can't teach him physically physically, the kids a specimen,
but mentally you need to get you need to work
on some mental stuff and and pretty soon, I'm gonna
tell you up front this year he'll go pro, you know.
But it's just the mindset, right So, and that's my

(14:58):
biggest goal. So I'll show you how to turn objections
into opportunities and confusion into cash. Remember, success is not
an accident. It's practice and practice and practice. It's interrupting
patterns and it's being prepared for that next level. So

(15:21):
here guys, So you guys at the top, and if
you guys want to go further faster, get in contact
with me. So there it goes. I'm gonna I'm gonna
give you size some more announcement. Do you guys have teenagers?
We do have a parenting program as well. Podcasts is
called The Doctor's Corner with Doctor John Odo. We have
topics and everything else. That's on Tuesday, Thursday and Sunday evening.

(15:47):
This program is on Tuesday, Thursday and Saturday morning, right,
and the one goes to give you, guys, some ideas,
some strategies and I really hope this will help you
out a lot. Well I don't really hope, I really know.
I know it has. So here's what I want you
as you do. Once you guys give me five stars, right,
thank you so much, and pass it on to a
friend who knows who actually needs wos themselves and who

(16:07):
wants to really up their game a little bit. Right, guys,
Until the next time, guys, take care and dare to
make this day, this week, this month, magnificence. Bye for now,
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