Episode Transcript
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Speaker 1 (00:01):
Welcome a doctor John Odell method. Thank you so much
for joining me. If he's listening to Today, Night and Evening,
thank you so much. This is where neuroscienceists meet business mastery.
Did you guys realize that that I've been in neuroscience
for the past thirty eight years and business mastery for
the last thirty years, work with some of the greats
(00:22):
and business mastery from Anthony Robbin to late Chaed Holmes
to Jay Abraham. List goes on. So I'm the host,
doctor John Odell. I'm the international bestseller author of three books. Uh.
The first book is connecting with Uteen that it was
Life to Garden. Now I create a book called Life
of Garden, alluming to business growth. Uh, what I can
(00:45):
consider myself as being an an ultimate business growth strategist.
In each episode, I'm gonna reveal strategies and form works
and breaks us to help you uncover hitting millions and
to grow your business. We might focus on a leadership
break through mental barriers today.
Speaker 2 (01:02):
I'm pretty sure. I'm pretty jazz.
Speaker 1 (01:04):
I'm diving into what we call is speed to lead,
an all in one shift to aultimate business growth. So there, guys,
If you guys like to show. Give me five stars,
six stars, even seven stars. As they always say, birds
of a feather flock to get other guys probably know
some entrepreneurs mind the morn outcomes to touch every entrepreneur
(01:26):
in the world. So pass it down to five of
your friends to show and tell them. Of course, hook
a brother, have to give me five stars. Now, don't
forget to download. If you guys are in business, a
free chapter that I have is called Automate Business Growth.
If you go on my website to having a link
down there, and if you buy the book, you get
ten thousand dollars of online courses. A right, some pretty
(01:47):
jazz about this's up. We do have if you have
a teenager, We do have a podcast for parents with
teenagers and preteens. And that's caused the Doc's Corner with
doctor John Oldum. So guys, let me start to the program.
I am freaking excited, so.
Speaker 2 (02:08):
To had to be about a couple of months ago.
Speaker 1 (02:11):
I ran into a client, right, and and then this
guy was frustrated. He said, doctor order, you know, I'm
running Facebook ads and he was promoting his you know,
online program, and he says, I'm not getting no sales.
I smiled at him a little bit. I said, you know,
are you doing.
Speaker 2 (02:29):
Speed to lead? And he looked up and said, man,
let's tell speed to lead. I said it. I said,
here it goes.
Speaker 1 (02:37):
I said, speed to leads mean that when you get
your potential client and the respond to your AD or
the system instantly get you back, give you an email
or something you know, and then you countact him back.
Most people they count to him back an hour later
or you know, tomorrow, or but this is withinside. So
(03:01):
I tell people if you do it within a minute
or two or three minutes or five minutes, you'll fine,
because if you do that now, the emotion's high. They
clicked on it and they're ready to make a decision.
Have you ever been in the prespeck ad and someone
calls you up a day letter, two days letter, three
days later, you're saying, well, I don't remember the AD,
I don't know remember what's going on, and you have
to remind them and stuff.
Speaker 2 (03:22):
Right this way, what we call it is speed to lead.
Speaker 1 (03:27):
The moment the prospects click the ad, the clock start,
chicken time kills the deal, and emotion fuels the decision.
They mentioned that stat was said if you wait it's
money to click on a deal, and you wait for
less than ten fifteen minutes, they'll go to your competition,
(03:50):
and the competition they'll use. Right, So I'm gonna give
you what I call is the six logical steps to
the MOP and how this really applies to this right.
Speaker 2 (04:00):
The first one that you have to one have is
when you is when you put for speeds for lead,
you have to have environment and environments really huge guys.
So in a environments is what environment is then built
for speed?
Speaker 1 (04:15):
Is your systems? Are you automating stuff? Are you CRM systems?
When w is when you're already behind the eight ball?
The environment must be aligned.
Speaker 2 (04:27):
What's your desire outcome?
Speaker 1 (04:31):
So in layman terms, are you setting up your environment
to ready to for the automation? When someone uh clicks
on your ad? You have someone call 'em up within
five minutes and if not, you know, nowhere within an hour,
it's a day or two or a week. It's gonna
be hard. The next step level two behavior when the
(04:54):
leads come in, how quickly do you respond?
Speaker 2 (04:58):
Right now?
Speaker 1 (05:00):
I asked him, and the guy said, well, within a
few hours or a day. I told him, if the
sales and in sales hours feel like todays, days feel
like days, feel like week. You you must respond in
seconds that speed to lead. So I was working with
(05:23):
a client and I told him about that. Did I
do it for a practice with them? And when when
I was not busy, right, the lead would come on
in and our content back is with him like a
minute or two, right, And what he was selling, he
was selling more real estate programs and stuff, and believe
it or not, half the people were not even real
estate agents. So it was an interesting campaign. But I
(05:44):
told him and said that we need to have you
know the speed to lead and then the capabilities.
Speaker 2 (05:51):
Right.
Speaker 1 (05:51):
And here's what I always tell people, if you're not
doing a hypnotic script leading like magical words, hypnotical language
designed to capture the attention, to drive the emotions. Right,
So ask him, are you using the n O P
language patterns magic words when you ignect the nervous system
(06:13):
to influence the behavior and build row is report instantly It.
Speaker 2 (06:19):
Looks at me confused, he says, no, I'm not. That
says what what you need to do is you need
then you need.
Speaker 1 (06:26):
To build your capabilities first automation, second, NLP scripts. Second,
learn how to overcome the objection, and training and mindset
and conditions, and so you're never leading, so you never
lose a lead again. There's a there's a there this
(06:48):
Does this make sense to everybody?
Speaker 2 (06:50):
The next one believe systems? He would ride.
Speaker 1 (06:52):
And here's what I hear is seeing a lot of
clients that I work with. Right, you know, he told me,
He says, Man, I hate sales.
Speaker 2 (07:01):
I don't. I don't do sales. That's why I want
you to do sales.
Speaker 1 (07:05):
And I said, man, if you hate sales, man, then
why are you doing this program on Facebook? You gotta
still talk to the person, right, He said, well, you
know I can have you do it.
Speaker 2 (07:16):
You know?
Speaker 1 (07:17):
Then I replied, Then, I says, in your business will
always hate growth if you hate sales. Sales influence, He says,
Then when I sell something, isn't it like manipulation?
Speaker 2 (07:34):
And I said, no, it's a transformation. It's influence.
Speaker 1 (07:39):
When you believe sales is service, everything change.
Speaker 2 (07:44):
I believe that.
Speaker 1 (07:47):
I'm in an educational and I do it executive business summary,
and I educate people on what to do. People call
it sales. I call it influence. I call it sells mastery,
but it's influenced. Don't think about this, don't here's the
thing up here? What you think about right? As you,
guys realize I work for thirty eight years in mentul
(08:08):
till and I our parents all the time.
Speaker 2 (08:10):
I'm asking, he's the same question. If you don't influence
your kid, who will?
Speaker 1 (08:16):
If you see the drug dealer, the gang banger, pre pressure, bullying,
why because you haven't yet influenced your kid influenced your child?
Speaker 2 (08:27):
Right?
Speaker 1 (08:28):
And to me, people ask me, how long have I
been in sales assistance? First grade? It's really kindergarten? Right,
I had to sell the teacher. I had influenced the teacher. Right,
And I tell myself sales is a service. I'm serving somebody.
I'm serving somebody in the highest white I'm working on
my skill set to influence and how hard I work
(08:53):
in what I do would influence people.
Speaker 2 (08:56):
Does this make sense? It's to you then, I said,
we work on your identity.
Speaker 1 (09:02):
You must stop seeing yourself as a struggling salesperson.
Speaker 2 (09:08):
You gotta stop chasing leads.
Speaker 1 (09:11):
I told them that you need to start becoming a CEO,
a closer who command results. You're not in you're not
in in the ad business. You're in the business of
decision transformation. But I see a lot of times is
(09:31):
people their identity is completely wrong. They were it on
their slaves, or you know, they're they're angry or or
or is their identity is that they can't do it,
or because someone told them when they're younger that they're
going to be a loser and they keep on that identity,
or someone told them, hey, you know that you're not
gonna make it in life. You're not gonna make it
in business, and they wear that in life, or people
(09:54):
tell them and they meanwhile that oh my god, that
your depression or your schizophrenia and you can't.
Speaker 2 (09:59):
Make it, which is BS. It's a please system. Right
are you?
Speaker 1 (10:04):
What identity are you going to when you're in business?
Your identity is gonna shape who you are as a person.
Speaker 2 (10:12):
And last, but not least right the purpose.
Speaker 1 (10:17):
At that moment, he realized the aim was not and
it wasn't about the ass as the ads.
Speaker 2 (10:27):
It was about the alignment with this purpose. What his
purpose man, His purpose wants to have a legacy. His
purpose was to have his kids pick and choose the
schools if.
Speaker 1 (10:37):
They want to go to if it's Oxford, if it's Stanford,
if it's Harvard. Right, I told him that the purpose
that you have is gonna be a leverage. The leverage
is going to ask you to pull you towards your direction,
full you towards your goal. Why do you want to
make the phone calls? Why do you want to have
the Facebook ads?
Speaker 2 (10:52):
Right? Of course, to get more leads, to get more business.
Speaker 1 (10:54):
So so my kid can go to the best school possible, right,
so his wife can take vacations again.
Speaker 2 (11:00):
Right, But he had to have a purpose.
Speaker 1 (11:02):
So the question I have is, what's your purpose if
you're doing business, if you're doing automation, if you're doing
Facebook ads, what is your purpose for that? And have
you wrote it down? So speed to Lead isn't just
about the automation. It's the purpose of meeting opportunity. When
your systems, beliefs, identity is online, your business moved from
(11:28):
chaos to command. You want to have that command. You
want to have that identity of the command. It's gonna
take place, It's gonna happen, and you're gonna work it
until it actually take place. And then I told him
said it, I want you to Now, imagine what if
(11:52):
you had everything up that you need, all under one roof.
So I told him, imagine you have your website, hosting company, contracts, automation,
mail chump, everything all in one ting.
Speaker 2 (12:11):
And I told my story.
Speaker 1 (12:12):
I said, you know, I was with one of my
vendors for fifteen years, fifteen years hosting company, right, and
I wanted to transfer my domain into to a different company.
And I'm telling you, I read them emails and phone calls.
Speaker 2 (12:26):
They had me.
Speaker 1 (12:27):
For twenty eight days, going back and forth saying that
does send me my codes, and going back and forth.
Speaker 2 (12:34):
Nothing happened. They would have had me wait for twenty
eight days.
Speaker 1 (12:39):
I had mail Chump to keep all my contacts, a
separate one from what I have. Then I had, you know,
a docusite, Right. I had about six different things I
was spend in mic got thousands of dollars on different programs,
but it's not the same one, right, And I had
(13:00):
an epiphany. I discovered one vendor that can do literally
everything in one system, from the websites to the funnels,
to literally every aspect of the business which I was playing.
Speaker 2 (13:14):
You know, I was click funnels. I was spending tow
hundred bucks.
Speaker 1 (13:17):
I was thinking, I'll spend in like nine hundred and
some idd bucks a months just on different programs. And
I got smarter. I combine everything in one I can
look at my back office right now and.
Speaker 2 (13:27):
See literally everything.
Speaker 1 (13:30):
I click one button and bone you know it's done.
I can design contracts, I can launch campaigns, I can
do follow ups, I can do leads. This run my
business easily and effortsly. So I asked him, I'm asking
(13:50):
you the same thing. It's everything under one roof, it's
everything automated. Do you do you have the right environment
in your business to make you grow? Do you have
the right identity? Who are you as the business person?
(14:14):
And here's the huge one I tell people up to
that in front when you're doing your closes?
Speaker 2 (14:18):
Are you using MP for sales?
Speaker 1 (14:22):
Are you looking at the language patterns and understanding the
the seven steps of a sale? Are you are you
l are you hamm on the objections? Are you quote
unquote practicing the objections? Are you know of that? Are
you are you gaining a rapport with them? Are you
connecting with them? Do you have the mindset to go
(14:44):
in there that do these people? Are you gonna close
this deal. See with sales, I and I get to
some people, I said, I talked to work with companies.
Some guys are selling thirty twenty thousand dollars in business.
Some guys are CLO soldan five thousand dollars the same.
What's different? First, then I'll have a system. Second, time
to mindset. So the difference what I teach in my
(15:09):
sales process, I teach what I teach in my sports
performance to have the elite athlete mindset like my guy's
Michael Jordan loved the guy you know, Mamba, Kobe Bryant, Right,
you know Brady. We have some great people out there.
(15:31):
Larry Bird that's my guy. Of course he's from Indiana.
Speaker 2 (15:34):
Right. So if you think.
Speaker 1 (15:37):
About your business, right where are you at? This is
really where I created the P and C C Group
for the for the growth, operations, systems and automated. I
have it through out my whole for everything else that
I do. So I'm really walking my talk. Everything in
(15:59):
the systems. Every tends monetized for your business. We practice
speed delate. That's a huge one. So we respond by
it's it's it's AI driven. We do a follow up.
We do you know P training and scripts, a built
in cy IM system. Everything that is integrated, one low price,
(16:21):
one roof one result in this profit you saving money.
Speaker 2 (16:27):
So it goes. Here's here's my theory.
Speaker 1 (16:32):
If you're a coach, agency, service based entrepreneur, on service
based to me, you can be a doctor. And doctors
really need this to be truly on associate. I know
a lot of doctors and dentists and plastic surgeons. They
don't know the close deals. Oh my god, it's scary,
and they'll have they don't have speed. Delete someone to
(16:54):
contempt them, contact them up. They wait for a couple
of days to contact you.
Speaker 2 (16:58):
They can talk.
Speaker 1 (16:59):
They can talk to you any plastic surgery, they can
talk to any dents is if a is dentistry right?
Speaker 2 (17:05):
Why but you have to have to feed the lead
and everything is not in one point.
Speaker 1 (17:09):
They got a serium system here, they got you know,
a Melchamp here, they got you know, docu science here.
It's not in one location right, and everything is not
working together. My number one goal is to have everything
work together. Half everything automated, half everything, have your phonos
coming out, have someone talk to when someone put a word,
and on your social media, It shows everything, it sends
(17:31):
stuff to.
Speaker 2 (17:32):
You and you can still do your business.
Speaker 1 (17:36):
You know, always gonna have these multiple vendors that you
have to find out someone who can do it. The
cool thing about with our system when you when you
move forward, we set up everything for.
Speaker 2 (17:46):
You, so you have to hire people to know.
Speaker 1 (17:49):
There's one woman she hired somebody to do it for
like one hundred thousand dollars and said, oh my god,
just to do the program for us.
Speaker 2 (17:55):
That we do that stuff that's part of the program.
Speaker 1 (17:58):
Why because because one go So if we want to automate, systemize,
and monetize, it wants to be the BSSM model. Right,
we just want you to set the ads up. We
wanna we want to help you build and grow the engines.
Speaker 2 (18:14):
So here it goes.
Speaker 1 (18:14):
If you guys want to go further faster in your business,
and you think that your automation is not degrade it
ten to different things, paying all this crazy amount of money.
You can pay one affordable price, but everything will be
automated for you. And I believe that that's one thing
that that business doesn't do in twenty twenty five.
Speaker 2 (18:30):
Now let's go backwards.
Speaker 1 (18:32):
Twenty fourteen the whole the whole thing changed twenty fourteen.
We could wait for a day or two and call
these people up. These people would be okay today, and
you're don't call it with them with the next couple
minutes to five ten minutes, they're gonna call.
Speaker 2 (18:47):
To somebody else. Now imagine this.
Speaker 1 (18:49):
You're spending money on ads and the AD's gonna cost
you thirty five to seventy five bucks, right, one hundred
bucks right, and you go to them and you wait
for a day or two, and then there's somebody else
grab your client because you didn't grab them.
Speaker 2 (19:02):
Now they say, hey, you know, I'm using somebody else.
Speaker 1 (19:04):
People can't wait when they're in that buying move, they're
in that motivational move that I said, I want to
get an asap right now, and it's not gonna take place.
Speaker 2 (19:13):
So here goes. You guys are gonna go further faster
booking appointment.
Speaker 1 (19:16):
Not if you love this program, which I love this program,
five staris passages somebody else who can actually use it.
Speaker 2 (19:23):
But again, but here goes.
Speaker 1 (19:24):
If you have a teenager, a parent, a preteen, we
do have another program as well. It's called the Doctor's
Corner with doctor John Loda, author of is based on
my book, Connecting with Your Team phenomenal book.
Speaker 2 (19:38):
Guys.
Speaker 1 (19:39):
Until next time, take care and Devin, make this day,
this month, this week.
Speaker 2 (19:43):
Magnificence by for Now