October 23, 2025 • 19 mins
In this episode, Dr. John Oda reveals the myth behind startup hiring — why most companies under $10M don’t need a full-time CEO and how fractional leadership, paired with the BSSM-1 Model, can scale your business faster and smarter. Learn how to identify your business stage, fix invisible leadership symptoms, systemize your growth, and monetize with clarity. Featuring a story of real founders and leadership expert Carl Scott, this episode is your blueprint to scale with confidence.
Become a supporter of this podcast: https://www.spreaker.com/podcast/dr-john-oda-method--5470630/support.
Dr. John Oda is an International Best-Selling Author and Business Growth Strategist who has helped businesses uncover hidden millions by blending neuroscience and business mastery. Get a free chapter of his book *Unlimited Business Growth* plus $10,000 worth of online courses at https://ubgp.pnbcgroup.com/book. Connect with Dr. Oda on LinkedIn and discover more at DrJohnOda.com
Find all my articles, books, and downloads
https://drjohnoda.com/pr-media
Double Your Sales Using NLP
https://ubgp.pnbcgroup.com/
Sport performance ( mind coach) If you want to take your game to the next level,
https://sports.pnbcgroup.com
Six-Hour Business Assessment to find hidden millions in your business
https://drjohnoda.com/new-executive-coaching
Need a speaker at your next event
https://drjohnoda.com/keynote-speaking
Become a supporter of this podcast: https://www.spreaker.com/podcast/dr-john-oda-method--5470630/support.
Dr. John Oda is an International Best-Selling Author and Business Growth Strategist who has helped businesses uncover hidden millions by blending neuroscience and business mastery. Get a free chapter of his book *Unlimited Business Growth* plus $10,000 worth of online courses at https://ubgp.pnbcgroup.com/book. Connect with Dr. Oda on LinkedIn and discover more at DrJohnOda.com
Find all my articles, books, and downloads
https://drjohnoda.com/pr-media
Double Your Sales Using NLP
https://ubgp.pnbcgroup.com/
Sport performance ( mind coach) If you want to take your game to the next level,
https://sports.pnbcgroup.com
Six-Hour Business Assessment to find hidden millions in your business
https://drjohnoda.com/new-executive-coaching
Need a speaker at your next event
https://drjohnoda.com/keynote-speaking
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to the doctor John Oda Method, where neurosciences meet
business mastery. Guys, I'm your host today. My name is
doctor John Oda. I'm an international bestseller author of three books.
Speaker 2 (00:14):
Uh what ch I'm what you call.
Speaker 1 (00:16):
An ultimate business growth strategist and limitate you the differences.
There we have business executive coaches and an ultimate business
growth strategist. I can do clinical which I've done for
the last thirty years, as well as business growth strategists.
In each episode, my outcome is to to reveal strategies
and firmwork that have you get to break through.
Speaker 2 (00:38):
Uh.
Speaker 1 (00:38):
It could be uncovered that hit a millions. It could
be leadership, it could be mental barriers. It could be
systemizing your business. It could be sales, could be little,
any aspect of it.
Speaker 2 (00:47):
Right.
Speaker 1 (00:47):
So today, guys it this is a treat. The title
of the thing is why start Up's just stop looking
for a full time s EO orls A C suite
level and do this instead.
Speaker 2 (01:05):
Phenomeno show. So here's what I want you guys do.
Speaker 1 (01:08):
Guys, I want you to make sure that you subscribe, right,
give me at least about ten stars. What I think
is five stars is the top there it goes I
want to reach more more as entrepreneurs. So if yeah,
and we always say birds a feather flock together, send
us off the five people. I'll let you know, and
don't forget to download my free chapter of Unlimited Business Growth.
(01:32):
When you buy the buck, you get ten thousand dollars
of online courses.
Speaker 2 (01:37):
Now this is off the hook now.
Speaker 1 (01:39):
So and with the online courses that you get, you
get of course goals setting and how to be expert
inside your field. You get emotional intelligence, which is really
cool on leadership, you get automation for your business.
Speaker 2 (01:52):
You get addiction for.
Speaker 1 (01:54):
Weight loss, for for the internet as well as for
a drug.
Speaker 2 (01:58):
So it's a core program.
Speaker 1 (02:00):
And I wanted to base this pretty much on what
I see in the workforce in the last thirty eight years.
So guys, let's start the program.
Speaker 2 (02:09):
So today I'm going to.
Speaker 1 (02:14):
Challenge one of the biggest lies of that have been
told for startups.
Speaker 2 (02:20):
That they need a full time.
Speaker 1 (02:22):
CEO or C suite and that could be an O,
CFO or CSO or CRO all these C suites, right,
And the reason why I believe it's a huge lie
is because that belief can drain your capital stall your
growth and even sabotage your vision. So in this session,
(02:46):
I'm gonna talk about what you really need instead a
fractional and I'm also gonna focus on what we call
is the b SSM one model.
Speaker 2 (02:55):
Is that fair enough? Yes? Or yes?
Speaker 1 (02:57):
Beautiful? So here it goes. So I was talking to
one of my you know, potential clients. He was the
founder of a company for about two years, and he
has seed money. All right, So seed money is meaning
that the investors gave him money. The investors gave him
about ten million dollars, right, and this guy was excited.
Speaker 2 (03:17):
To scale, you know.
Speaker 1 (03:19):
So you know, so he booked the car and I said,
you know, why do you come in a car? It's
a phone call. He said, you know, I've been checking
out your videos. You know, I've been seeing your reels,
I've been seeing your articles. I just want to talk
to you. I said that man, thank you, I appreciate that. No,
I said, I have much love, you know. And then
he says, you know, doctor order, I think I need
to hire a full time CEO. And I actually one
(03:43):
simple question that says, is your business doing ten million dollars?
He says, oh yeah, yeah, yeah, yeah, yeah. I said,
so you're making ten million dollars. Oh no, no, no, no, no,
no no. He says, we have seed money for ten million.
I said, no, did your company make ten million dollars yet?
He says, no, no, no, not yet. We're not you know,
we're not making money. I said, how much you guys
making He says, you know, you know, close to a million.
So you're not really making money. You got to seed money.
Speaker 2 (04:06):
That's it. Interesting. Then I told him the truth.
Speaker 1 (04:10):
I don't think that anyone that she talks about. And
I says, you don't need a full time CEO.
Speaker 2 (04:16):
Or a CFO or c X or any of the
c suaits.
Speaker 1 (04:21):
What you need is a fractional, fractional CEO, fractional COO,
a fractional CFO. Right, you know, so you need a
chief executive officer. You might need a chief financial officer.
You not made get chief operation officer? Right, you don't
need full time because full time don't drain your money.
(04:46):
Because I said, at this stage, a full time CEO
isn't an investment, it's an anchor. Here's what I told
him the truth about it, right, I said, so if
you get a full time, if it's a c CEO
or whatever that you get right. You have to focus
on the salary, the benefits, the insurance, stock options, sometimes
(05:10):
equality inside the business, so that money is pulled from.
Speaker 2 (05:16):
Your growth engine.
Speaker 1 (05:17):
I meaning you seed money now in your sales and
your systems and your marketing and your culture is going
to be lacking. Why because you spent all this money
on CEO or CFO. What you really need said is
a is a fractional see leadership. I mean that they
(05:38):
got high level, they got experienced without a full time overhead.
Someone who have been through the war, scaled companies who
can come in part time but live a full time impact.
Somebody with a different voice. Somebody have who have different
voices of what's going on. So at my company Profit
nown Business Coaching, we offer over thirteen different fractionals from CEO,
(06:03):
you know, from growth, from strategies to revenue, the CFO,
the CMO, chief marketing officer, chief learn off suite have
different ones.
Speaker 2 (06:12):
And the reason why.
Speaker 1 (06:13):
When I'm looking at the workforce right now, they don't
need a full time you don't need full time at all.
What you need is a fractional somebody will experience twenty
thirty forty years experience, someone who can come in there
knock it out the park, right, because all my executives
on my team got between twenty to fifty years experience,
(06:34):
you know, and they had to complete a one hundred
hour leadership program through me turning through my model of
the BSS one model. And we'll talk about this a
little bit later on. Because because when you because systems
without psychology, it don't scale so well I told people
(06:54):
is that, for example, we have a leadership guy named
Carl Scott, my mentor.
Speaker 2 (06:58):
That guy is phenomenal, alright, he trained in the mental
health field.
Speaker 1 (07:03):
Nothing but love as for them. So let me tell
you a story. He got about fifty years of leadership.
He wrote the chapter of leadership in my book, you know,
one of an authment a business growth book, uh carbal
at hospitals, corporations and nonprofits. He was the CEO of
a mental health hospital that I was working with back
(07:23):
in the nineties, and he secured a contract of twenty
million dollars, which is pretty much unheard of back then.
Speaker 2 (07:29):
But you know, this guy knows what he's doing.
Speaker 1 (07:33):
You know, he's he's guiding them from confusion to clarity.
Now he is our fractional CEO and a COOO for
companies who's ready to grow smart and consistently. He helps
founders understand one powerful truth, growth without structure is case wearing,
(08:01):
of course, night shoes. So that's why the fractional leadership
combined with the BSSM one model frame is the key
of building something that lasts. So let me break down
the BSSM one model right now so you guys can
understand what it's actually taking place.
Speaker 2 (08:20):
Right. And I got the BSSM one model when I
used to.
Speaker 1 (08:24):
Work mental health. At the time I worked mental health,
I think I stopped about two thousand and five. We
had the DSM four you know right now, and I
think they got the DSM five right, And what and
what the DSS and four is gonna diagnose you if
you have any mental health challenges?
Speaker 2 (08:39):
Right?
Speaker 1 (08:40):
I wanted to I didn't like the labeling part of
DSM four, right, But I wanted to create a model
that I can actually look at the company and figure
out what actually was taking place. So what I came
up with is the BSSM one model. That's business foundation, symptoms,
systemize and monetize. And when I looked back at all
the companies that I've grown in the last thirty years,
(09:02):
is really what we used, right. So the first step
is business foundation. We must identify the true cycle of
your company. So for example, it could you can be
a startup. Right, So let's talk about the growth of
a baby. First, you wanna have a baby, right, and
so you know, if that's the birth of the business,
(09:22):
then the baby's born when I'm the business is born,
then they go to the terrible twos, right, and you know,
then they go to the teenager stages, and they go
to the younger dota stages, and they go to the uh,
the maturity stage, and then they go for the reinvention stages. Right.
So we have different concepts and different strategies. We have
to first figure out what the person is right and
(09:45):
most of the CEOs and founders that I talk to,
they guess right. And if you're not building a strategy,
you know for what stage that you're really in you
you're really is not building your is your business on
the strate foundation.
Speaker 2 (10:02):
So so at a.
Speaker 1 (10:05):
Client that wanted to build growth, growth, growth, growth, growth,
But what he didn't know that he was really in
the foundational stages. He was still still in this terrible tools.
So we had to really build up the foundation and
the structure of the business before he can scale the business.
But he didn't know that because he did not know
what cycle of the business that he was in.
Speaker 2 (10:24):
Does that make sense? Yes, so yes, I heard, yes, beautiful.
Speaker 1 (10:27):
The second step is the symptoms of your business, which
people most people don't really tackle the symptoms part of it, right,
But what we tackle is my team and I we
tackle first and foremost leadership issues.
Speaker 2 (10:39):
What type of leader do you have? You know?
Speaker 1 (10:42):
Then there are three types of leader, right, and you
get if you get my book, you can understand them.
Speaker 2 (10:46):
We have an.
Speaker 1 (10:46):
Effective leader, which everybody think they are, but only twenty
percent of effective leaders. We have a neutral leader, you know,
who don't make it better, who don't make it worse,
you know. And we have a destructive leader, right. And
those people I'm not sure how they got the job,
and they come in late. They have their people, but
they're not really there, right an effectively to work on themselves,
(11:07):
and they can, and they're the fuel of the business.
Speaker 2 (11:10):
Right. A destructive leader, right, And I see a.
Speaker 1 (11:14):
Lot of when I'm working with people, I see people
more destructive flash neutral. I mean that if an issue
come up at their workplace, the polls of doing a
thorough investigation, they listen to what the staff members say
and then they just act like that's the law. And
an effective leader would have done an interview with everybody,
(11:35):
talk to the vendor, talk to the person, and talk
to everybody else to get the conclusion.
Speaker 2 (11:40):
Right.
Speaker 1 (11:41):
So we have a lot of different leaders. So we
focus on, Okay, what type of leader is your company?
Because if the leader is not an effective leader, now
they're neutral, we have to have a different strategy.
Speaker 2 (11:51):
Does that make sense?
Speaker 1 (11:52):
Beautiful? Then what we do with focus on the culture.
What is the culture of your business?
Speaker 2 (11:57):
So a friend of mine, right, the chapter names Conway,
doctor Conway, and.
Speaker 1 (12:01):
He writ it on the Olhanaway right, and he mentioned
that we have three types of people or three types
of cultures. We have the victim, we have the villain,
we have the hero. Right, we know what the victim is,
you know the blame game. We know what the villain is.
With the hero makes it better. And I've very seen
that many hero is culture. It's very rare, but I've
(12:22):
seen them. Then what we do is we focus on
the team building how's the team? How does a team work?
Is a team working together? We focus on mental health.
We focus on mental health part, the addictions part, everything
else that's going with burnout, stress out. We go for
you know, the whole nine yards, right, because most companies
(12:44):
ignore this step, but they want to scale. So here's
what I think. Here's a challenge. How can you scale
and you have a dysfunctional leader? How can you scale
and your culture is toxic?
Speaker 2 (12:56):
How can you.
Speaker 1 (12:57):
Scale when you know the team not working together, everyone's
out to pretty much cut to.
Speaker 2 (13:03):
Them, right, So you can't scale? You know, I once worked.
Speaker 1 (13:08):
With of this company who had great systems, but oh
my god, that a toxic leader.
Speaker 2 (13:15):
Destructive guy.
Speaker 1 (13:17):
He came in at ten o'clock, left till three o'clock.
He hired his friends and family. Toxic you know. But
here goes. Once we fixed the culture of the business,
the profit rolls up by thirty percent without changing a
single marketing, that campaign or anything else. Just it's almost
(13:41):
like having a barrel of apples. You have that one
rotten apple, right, and you put it inside the barrel
of fresh apples. You wait for seven days. Everything's in
big and the same thing with the culture of the business.
So we look at the culture part of it to
figure out what's going on. Does that make sense yes
or yes, beautiful? Then what we do We systemize your business.
(14:03):
And we systemize the business with just a couple of things.
Three areas of that we systemize. We systemize the time
management system, cause you don't want to be a bibblehead.
We systemize the sales process. You guys don't understand I
want of the people doesn't do sales process right. I
have a couple of companies that I work with. Some
guys are making thirty forty thousand, some guys are making
(14:23):
five thousand, same products, same service. Why but they have
a different cycle, a different cell cycle, a different how
steps of a sell. Some people go from you know,
how you're doing and trying to close them, which is interesting.
Some people go in there, hey, you know, they try
to connect with them, you know, and you know, so there's.
Speaker 2 (14:40):
Different ways of doing things.
Speaker 1 (14:42):
And then and then we do the time management, and
then we do what we call it is educational marketing.
We want you to become the expert inside your business.
So we educate people cause people can look on the
internet right now and chet Holmes my dear friend laid Chetholmes,
love the guy to death.
Speaker 2 (14:58):
He focus on educational marketing. And last but not least,
we monetize.
Speaker 1 (15:03):
Now we can turn uh, we can buildge our side
fund foundation. With the leadership aligne we have system ins
humming and now we now money comes in. We go
from confusion to cash or confusion to clarity.
Speaker 2 (15:17):
Right and when this takes place, the whole company changes.
Does that make sense? Yes? Or yes?
Speaker 1 (15:24):
So let me break down the fractional future of the
C suites. Did you guys know that twenty five percent
of businesses now use fractional executives.
Speaker 2 (15:34):
That's back in no, so that's in twenty twenty five.
Speaker 1 (15:36):
If this said in twenty twenty five, it's gonna raise
up to thirty five percent.
Speaker 2 (15:40):
Now why would it do that? Cause it works. Let
me break down A fractional leadership.
Speaker 1 (15:47):
Gives you cost effective, effective expertise, pay only when you
need 'em, flexible engagement scale the leadership, you know, slow
up or slow down, and or go up or go down,
unbiased perspectives. There's gonna be no politics. You know, I
(16:07):
work for civil corporations. There's so much politics. It was
thick like yuck. We are a new voice. We come
in here, we want to get a job done. There's
no trying to kiss somebody here and there, right, which
I see in a lot of companies.
Speaker 2 (16:24):
And the scalable strategy.
Speaker 1 (16:27):
Your leadership grows with your company. So af fractional leaders
don't come to take over. They come to build the
systems that they mentor your team. They install the structure
so you can focus on innovation and growth.
Speaker 2 (16:46):
Does that make sense? Beautiful? So that goes, guys. And
here's my Here is my theory.
Speaker 1 (16:55):
If your company's not doing at least ten million dollars
in ten million sales, that you may right, ten million
thousand cellars, don't get a full time person. When you're
reaching ten million dollars, then you can get a full
time person, I mean a a C suite, right, get
up a fractional one that meets your culture, that can
change your culture, that can do a lot of great
(17:15):
things for you. And that's when you know that you're
going your business. Does that make sense?
Speaker 2 (17:21):
Yes? Or yes? So here it goes.
Speaker 1 (17:24):
If it's any company, make it under ten million dollars,
stop wasting your cash on a full time executive. C
suites starts booting with your business with the BSSM or
a model I was stronger foundation leverage. And if you
guys need to talk about a fractionals I got you covered.
We can do a quick UH chemistry cam to find
(17:46):
out wh what you need and if and and if
my team is a perfect fit.
Speaker 2 (17:50):
If not, I find somebody who is a perfect fit.
It's for you.
Speaker 1 (17:55):
Because my outcome is to actually make you go further, faster,
fair enough, beautiful. So now let's do a recap of
the whole thing. Recap is those guys, if you guys
are a startup making under ten nine dollars to me,
I can tell those startups right, get a fractional person.
Get a person who have experienced who can understand the business,
(18:18):
can grow the business. But also find someone if you
hire somebody, find someone who can focus on the symptoms
of your business, meaning that leadership, the culture, teamwork, UH
team building and as well as mental health part and then.
Speaker 2 (18:35):
Your business can s your your business can actually scale
to the next level. So just heads up.
Speaker 1 (18:40):
If you guys have parents, if you have kids, teenagers
or preteens, we do have also another podcast it's for
parents and teens it's called uh the Doctor's Corner, Doctor
John Oda UH, and I give 'em feedback similar to
this storytelling per se and talks about strategies tools. Now,
(19:00):
if you guys have anything that you want to need
to talk about and on the business side or the
or else the new science side, please let me know
and I can give a section do because to be
somewhere as materials that can look up and come up
with a system and the process of it. So to
the next time, guys, take care and God bus Now
remember to download the free chapter of the book.
Speaker 2 (19:21):
The book is phenomenal.
Speaker 1 (19:23):
Now, my book, un Limited Business Growth is fiction meet nonfiction.
We start off in the fictionary story. Then we break
it down into nonfiction so you guys can get interested
inside of the story. And the main character is Alan
Private who come to my first book connecting with your team.
Speaker 2 (19:38):
You know, you know he had issues as a teenager.
Now and he's a CEO and he's a billionaire and
he have those.
Speaker 1 (19:47):
Same issue issues and we uh and then we undress
that to show what's actually taking place.
Speaker 2 (19:52):
Guys, until next time, take care and always God is
God blessed, and buy for now.
Welcome to the doctor John Oda Method, where neurosciences meet
business mastery. Guys, I'm your host today. My name is
doctor John Oda. I'm an international bestseller author of three books.
Speaker 2 (00:14):
Uh what ch I'm what you call.
Speaker 1 (00:16):
An ultimate business growth strategist and limitate you the differences.
There we have business executive coaches and an ultimate business
growth strategist. I can do clinical which I've done for
the last thirty years, as well as business growth strategists.
In each episode, my outcome is to to reveal strategies
and firmwork that have you get to break through.
Speaker 2 (00:38):
Uh.
Speaker 1 (00:38):
It could be uncovered that hit a millions. It could
be leadership, it could be mental barriers. It could be
systemizing your business. It could be sales, could be little,
any aspect of it.
Speaker 2 (00:47):
Right.
Speaker 1 (00:47):
So today, guys it this is a treat. The title
of the thing is why start Up's just stop looking
for a full time s EO orls A C suite
level and do this instead.
Speaker 2 (01:05):
Phenomeno show. So here's what I want you guys do.
Speaker 1 (01:08):
Guys, I want you to make sure that you subscribe, right,
give me at least about ten stars. What I think
is five stars is the top there it goes I
want to reach more more as entrepreneurs. So if yeah,
and we always say birds a feather flock together, send
us off the five people. I'll let you know, and
don't forget to download my free chapter of Unlimited Business Growth.
(01:32):
When you buy the buck, you get ten thousand dollars
of online courses.
Speaker 2 (01:37):
Now this is off the hook now.
Speaker 1 (01:39):
So and with the online courses that you get, you
get of course goals setting and how to be expert
inside your field. You get emotional intelligence, which is really
cool on leadership, you get automation for your business.
Speaker 2 (01:52):
You get addiction for.
Speaker 1 (01:54):
Weight loss, for for the internet as well as for
a drug.
Speaker 2 (01:58):
So it's a core program.
Speaker 1 (02:00):
And I wanted to base this pretty much on what
I see in the workforce in the last thirty eight years.
So guys, let's start the program.
Speaker 2 (02:09):
So today I'm going to.
Speaker 1 (02:14):
Challenge one of the biggest lies of that have been
told for startups.
Speaker 2 (02:20):
That they need a full time.
Speaker 1 (02:22):
CEO or C suite and that could be an O,
CFO or CSO or CRO all these C suites, right,
And the reason why I believe it's a huge lie
is because that belief can drain your capital stall your
growth and even sabotage your vision. So in this session,
(02:46):
I'm gonna talk about what you really need instead a
fractional and I'm also gonna focus on what we call
is the b SSM one model.
Speaker 2 (02:55):
Is that fair enough? Yes? Or yes?
Speaker 1 (02:57):
Beautiful? So here it goes. So I was talking to
one of my you know, potential clients. He was the
founder of a company for about two years, and he
has seed money. All right, So seed money is meaning
that the investors gave him money. The investors gave him
about ten million dollars, right, and this guy was excited.
Speaker 2 (03:17):
To scale, you know.
Speaker 1 (03:19):
So you know, so he booked the car and I said,
you know, why do you come in a car? It's
a phone call. He said, you know, I've been checking
out your videos. You know, I've been seeing your reels,
I've been seeing your articles. I just want to talk
to you. I said that man, thank you, I appreciate that. No,
I said, I have much love, you know. And then
he says, you know, doctor order, I think I need
to hire a full time CEO. And I actually one
(03:43):
simple question that says, is your business doing ten million dollars?
He says, oh yeah, yeah, yeah, yeah, yeah. I said,
so you're making ten million dollars. Oh no, no, no, no, no,
no no. He says, we have seed money for ten million.
I said, no, did your company make ten million dollars yet?
He says, no, no, no, not yet. We're not you know,
we're not making money. I said, how much you guys
making He says, you know, you know, close to a million.
So you're not really making money. You got to seed money.
Speaker 2 (04:06):
That's it. Interesting. Then I told him the truth.
Speaker 1 (04:10):
I don't think that anyone that she talks about. And
I says, you don't need a full time CEO.
Speaker 2 (04:16):
Or a CFO or c X or any of the
c suaits.
Speaker 1 (04:21):
What you need is a fractional, fractional CEO, fractional COO,
a fractional CFO. Right, you know, so you need a
chief executive officer. You might need a chief financial officer.
You not made get chief operation officer? Right, you don't
need full time because full time don't drain your money.
(04:46):
Because I said, at this stage, a full time CEO
isn't an investment, it's an anchor. Here's what I told
him the truth about it, right, I said, so if
you get a full time, if it's a c CEO
or whatever that you get right. You have to focus
on the salary, the benefits, the insurance, stock options, sometimes
(05:10):
equality inside the business, so that money is pulled from.
Speaker 2 (05:16):
Your growth engine.
Speaker 1 (05:17):
I meaning you seed money now in your sales and
your systems and your marketing and your culture is going
to be lacking. Why because you spent all this money
on CEO or CFO. What you really need said is
a is a fractional see leadership. I mean that they
(05:38):
got high level, they got experienced without a full time overhead.
Someone who have been through the war, scaled companies who
can come in part time but live a full time impact.
Somebody with a different voice. Somebody have who have different
voices of what's going on. So at my company Profit
nown Business Coaching, we offer over thirteen different fractionals from CEO,
(06:03):
you know, from growth, from strategies to revenue, the CFO,
the CMO, chief marketing officer, chief learn off suite have
different ones.
Speaker 2 (06:12):
And the reason why.
Speaker 1 (06:13):
When I'm looking at the workforce right now, they don't
need a full time you don't need full time at all.
What you need is a fractional somebody will experience twenty
thirty forty years experience, someone who can come in there
knock it out the park, right, because all my executives
on my team got between twenty to fifty years experience,
(06:34):
you know, and they had to complete a one hundred
hour leadership program through me turning through my model of
the BSS one model. And we'll talk about this a
little bit later on. Because because when you because systems
without psychology, it don't scale so well I told people
(06:54):
is that, for example, we have a leadership guy named
Carl Scott, my mentor.
Speaker 2 (06:58):
That guy is phenomenal, alright, he trained in the mental
health field.
Speaker 1 (07:03):
Nothing but love as for them. So let me tell
you a story. He got about fifty years of leadership.
He wrote the chapter of leadership in my book, you know,
one of an authment a business growth book, uh carbal
at hospitals, corporations and nonprofits. He was the CEO of
a mental health hospital that I was working with back
(07:23):
in the nineties, and he secured a contract of twenty
million dollars, which is pretty much unheard of back then.
Speaker 2 (07:29):
But you know, this guy knows what he's doing.
Speaker 1 (07:33):
You know, he's he's guiding them from confusion to clarity.
Now he is our fractional CEO and a COOO for
companies who's ready to grow smart and consistently. He helps
founders understand one powerful truth, growth without structure is case wearing,
(08:01):
of course, night shoes. So that's why the fractional leadership
combined with the BSSM one model frame is the key
of building something that lasts. So let me break down
the BSSM one model right now so you guys can
understand what it's actually taking place.
Speaker 2 (08:20):
Right. And I got the BSSM one model when I
used to.
Speaker 1 (08:24):
Work mental health. At the time I worked mental health,
I think I stopped about two thousand and five. We
had the DSM four you know right now, and I
think they got the DSM five right, And what and
what the DSS and four is gonna diagnose you if
you have any mental health challenges?
Speaker 2 (08:39):
Right?
Speaker 1 (08:40):
I wanted to I didn't like the labeling part of
DSM four, right, But I wanted to create a model
that I can actually look at the company and figure
out what actually was taking place. So what I came
up with is the BSSM one model. That's business foundation, symptoms,
systemize and monetize. And when I looked back at all
the companies that I've grown in the last thirty years,
(09:02):
is really what we used, right. So the first step
is business foundation. We must identify the true cycle of
your company. So for example, it could you can be
a startup. Right, So let's talk about the growth of
a baby. First, you wanna have a baby, right, and
so you know, if that's the birth of the business,
(09:22):
then the baby's born when I'm the business is born,
then they go to the terrible twos, right, and you know,
then they go to the teenager stages, and they go
to the younger dota stages, and they go to the uh,
the maturity stage, and then they go for the reinvention stages. Right.
So we have different concepts and different strategies. We have
to first figure out what the person is right and
(09:45):
most of the CEOs and founders that I talk to,
they guess right. And if you're not building a strategy,
you know for what stage that you're really in you
you're really is not building your is your business on
the strate foundation.
Speaker 2 (10:02):
So so at a.
Speaker 1 (10:05):
Client that wanted to build growth, growth, growth, growth, growth,
But what he didn't know that he was really in
the foundational stages. He was still still in this terrible tools.
So we had to really build up the foundation and
the structure of the business before he can scale the business.
But he didn't know that because he did not know
what cycle of the business that he was in.
Speaker 2 (10:24):
Does that make sense? Yes, so yes, I heard, yes, beautiful.
Speaker 1 (10:27):
The second step is the symptoms of your business, which
people most people don't really tackle the symptoms part of it, right,
But what we tackle is my team and I we
tackle first and foremost leadership issues.
Speaker 2 (10:39):
What type of leader do you have? You know?
Speaker 1 (10:42):
Then there are three types of leader, right, and you
get if you get my book, you can understand them.
Speaker 2 (10:46):
We have an.
Speaker 1 (10:46):
Effective leader, which everybody think they are, but only twenty
percent of effective leaders. We have a neutral leader, you know,
who don't make it better, who don't make it worse,
you know. And we have a destructive leader, right. And
those people I'm not sure how they got the job,
and they come in late. They have their people, but
they're not really there, right an effectively to work on themselves,
(11:07):
and they can, and they're the fuel of the business.
Speaker 2 (11:10):
Right. A destructive leader, right, And I see a.
Speaker 1 (11:14):
Lot of when I'm working with people, I see people
more destructive flash neutral. I mean that if an issue
come up at their workplace, the polls of doing a
thorough investigation, they listen to what the staff members say
and then they just act like that's the law. And
an effective leader would have done an interview with everybody,
(11:35):
talk to the vendor, talk to the person, and talk
to everybody else to get the conclusion.
Speaker 2 (11:40):
Right.
Speaker 1 (11:41):
So we have a lot of different leaders. So we
focus on, Okay, what type of leader is your company?
Because if the leader is not an effective leader, now
they're neutral, we have to have a different strategy.
Speaker 2 (11:51):
Does that make sense?
Speaker 1 (11:52):
Beautiful? Then what we do with focus on the culture.
What is the culture of your business?
Speaker 2 (11:57):
So a friend of mine, right, the chapter names Conway,
doctor Conway, and.
Speaker 1 (12:01):
He writ it on the Olhanaway right, and he mentioned
that we have three types of people or three types
of cultures. We have the victim, we have the villain,
we have the hero. Right, we know what the victim is,
you know the blame game. We know what the villain is.
With the hero makes it better. And I've very seen
that many hero is culture. It's very rare, but I've
(12:22):
seen them. Then what we do is we focus on
the team building how's the team? How does a team work?
Is a team working together? We focus on mental health.
We focus on mental health part, the addictions part, everything
else that's going with burnout, stress out. We go for
you know, the whole nine yards, right, because most companies
(12:44):
ignore this step, but they want to scale. So here's
what I think. Here's a challenge. How can you scale
and you have a dysfunctional leader? How can you scale
and your culture is toxic?
Speaker 2 (12:56):
How can you.
Speaker 1 (12:57):
Scale when you know the team not working together, everyone's
out to pretty much cut to.
Speaker 2 (13:03):
Them, right, So you can't scale? You know, I once worked.
Speaker 1 (13:08):
With of this company who had great systems, but oh
my god, that a toxic leader.
Speaker 2 (13:15):
Destructive guy.
Speaker 1 (13:17):
He came in at ten o'clock, left till three o'clock.
He hired his friends and family. Toxic you know. But
here goes. Once we fixed the culture of the business,
the profit rolls up by thirty percent without changing a
single marketing, that campaign or anything else. Just it's almost
(13:41):
like having a barrel of apples. You have that one
rotten apple, right, and you put it inside the barrel
of fresh apples. You wait for seven days. Everything's in
big and the same thing with the culture of the business.
So we look at the culture part of it to
figure out what's going on. Does that make sense yes
or yes, beautiful? Then what we do We systemize your business.
(14:03):
And we systemize the business with just a couple of things.
Three areas of that we systemize. We systemize the time
management system, cause you don't want to be a bibblehead.
We systemize the sales process. You guys don't understand I
want of the people doesn't do sales process right. I
have a couple of companies that I work with. Some
guys are making thirty forty thousand, some guys are making
(14:23):
five thousand, same products, same service. Why but they have
a different cycle, a different cell cycle, a different how
steps of a sell. Some people go from you know,
how you're doing and trying to close them, which is interesting.
Some people go in there, hey, you know, they try
to connect with them, you know, and you know, so there's.
Speaker 2 (14:40):
Different ways of doing things.
Speaker 1 (14:42):
And then and then we do the time management, and
then we do what we call it is educational marketing.
We want you to become the expert inside your business.
So we educate people cause people can look on the
internet right now and chet Holmes my dear friend laid Chetholmes,
love the guy to death.
Speaker 2 (14:58):
He focus on educational marketing. And last but not least,
we monetize.
Speaker 1 (15:03):
Now we can turn uh, we can buildge our side
fund foundation. With the leadership aligne we have system ins
humming and now we now money comes in. We go
from confusion to cash or confusion to clarity.
Speaker 2 (15:17):
Right and when this takes place, the whole company changes.
Does that make sense? Yes? Or yes?
Speaker 1 (15:24):
So let me break down the fractional future of the
C suites. Did you guys know that twenty five percent
of businesses now use fractional executives.
Speaker 2 (15:34):
That's back in no, so that's in twenty twenty five.
Speaker 1 (15:36):
If this said in twenty twenty five, it's gonna raise
up to thirty five percent.
Speaker 2 (15:40):
Now why would it do that? Cause it works. Let
me break down A fractional leadership.
Speaker 1 (15:47):
Gives you cost effective, effective expertise, pay only when you
need 'em, flexible engagement scale the leadership, you know, slow
up or slow down, and or go up or go down,
unbiased perspectives. There's gonna be no politics. You know, I
(16:07):
work for civil corporations. There's so much politics. It was
thick like yuck. We are a new voice. We come
in here, we want to get a job done. There's
no trying to kiss somebody here and there, right, which
I see in a lot of companies.
Speaker 2 (16:24):
And the scalable strategy.
Speaker 1 (16:27):
Your leadership grows with your company. So af fractional leaders
don't come to take over. They come to build the
systems that they mentor your team. They install the structure
so you can focus on innovation and growth.
Speaker 2 (16:46):
Does that make sense? Beautiful? So that goes, guys. And
here's my Here is my theory.
Speaker 1 (16:55):
If your company's not doing at least ten million dollars
in ten million sales, that you may right, ten million
thousand cellars, don't get a full time person. When you're
reaching ten million dollars, then you can get a full
time person, I mean a a C suite, right, get
up a fractional one that meets your culture, that can
change your culture, that can do a lot of great
(17:15):
things for you. And that's when you know that you're
going your business. Does that make sense?
Speaker 2 (17:21):
Yes? Or yes? So here it goes.
Speaker 1 (17:24):
If it's any company, make it under ten million dollars,
stop wasting your cash on a full time executive. C
suites starts booting with your business with the BSSM or
a model I was stronger foundation leverage. And if you
guys need to talk about a fractionals I got you covered.
We can do a quick UH chemistry cam to find
(17:46):
out wh what you need and if and and if
my team is a perfect fit.
Speaker 2 (17:50):
If not, I find somebody who is a perfect fit.
It's for you.
Speaker 1 (17:55):
Because my outcome is to actually make you go further, faster,
fair enough, beautiful. So now let's do a recap of
the whole thing. Recap is those guys, if you guys
are a startup making under ten nine dollars to me,
I can tell those startups right, get a fractional person.
Get a person who have experienced who can understand the business,
(18:18):
can grow the business. But also find someone if you
hire somebody, find someone who can focus on the symptoms
of your business, meaning that leadership, the culture, teamwork, UH
team building and as well as mental health part and then.
Speaker 2 (18:35):
Your business can s your your business can actually scale
to the next level. So just heads up.
Speaker 1 (18:40):
If you guys have parents, if you have kids, teenagers
or preteens, we do have also another podcast it's for
parents and teens it's called uh the Doctor's Corner, Doctor
John Oda UH, and I give 'em feedback similar to
this storytelling per se and talks about strategies tools. Now,
(19:00):
if you guys have anything that you want to need
to talk about and on the business side or the
or else the new science side, please let me know
and I can give a section do because to be
somewhere as materials that can look up and come up
with a system and the process of it. So to
the next time, guys, take care and God bus Now
remember to download the free chapter of the book.
Speaker 2 (19:21):
The book is phenomenal.
Speaker 1 (19:23):
Now, my book, un Limited Business Growth is fiction meet nonfiction.
We start off in the fictionary story. Then we break
it down into nonfiction so you guys can get interested
inside of the story. And the main character is Alan
Private who come to my first book connecting with your team.
Speaker 2 (19:38):
You know, you know he had issues as a teenager.
Now and he's a CEO and he's a billionaire and
he have those.
Speaker 1 (19:47):
Same issue issues and we uh and then we undress
that to show what's actually taking place.
Speaker 2 (19:52):
Guys, until next time, take care and always God is
God blessed, and buy for now.
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