In this conversation, we hear how the brothers balanced tradition with change, from the days of fax machines and handwritten order forms to a rapid pivot online during Covid, and even opening their own coffee shop as part of their retail spaces. Along the way, they reflect on what it means to run a business rooted in family, community, and identity.
This is a story about resilience, reinvention, and recognising that sometimes a uniform is about far more than just clothes.
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